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Navigating Summer Fun with Ereka Vetrini

YourUpdateTV

This summer is going to look a lot different than past summers but that doesn’t mean summer 2020 has to be a letdown. There is still plenty of fun to be had and family time to enjoy inside and outside. TV Host and Lifestyle Expert, Ereka Vetrini, reveals her tips to help us scratch that summer entertaining itch. A video accompanying this announcement is available at: https://youtu.be/ZJU6yYIrTXg Tips for enjoying time outside this Summer: Time outside means fun time and in order to have ample amounts of fun, the entire family needs to be protected from UV rays. Banana Boat Sunscreen is all about #ProtectingTheFun, anywhere under the sun! And while Summer may look a little different this year, staying protected from the sun’s rays remains equally important. The Banana Boat Ultra Sport Lotion Sunscreen SPF 50+ is water and sweat-resistant, making it perfect for families who don’t want to be slowed down when playing outside. The lightweight formula is also available in other forms like a stick or a spray, so whatever your preference, the Ultra Sport collection provides clinically proven UVA/UVB protection that lasts as long as the fun does. Banana Boat offers SPF options for everyone in the family and every preference - making it easier to say “yes” to more outdoor family activities and keep the fun going with protection you can trust. Instagram: @BananaBoatBrand Facebook: @BananaBoatUS Twitter.com: @BananaBoat #ProtectTheFun Summer Treats to Enjoy with your Family: July is National Ice Cream Month, and what better way to celebrate than with one of life’s best desserts: Ice Cream Cake! For birthdays, summertime fun or “just because,” cakes from I Love Ice Cream Cakes are sure to bring on the smiles, and make every moment a touch sweeter! Coming in lots of different sizes and fun flavors, like Carvel®, OREO® and REESE’S, they are a delicious treat and easy to have on hand in the freezer. You can find a variety of ice cream cakes in the bakery or freezer section of your local grocery store AND you can also order them online. Just go to ILoveIceCreamCakes.com and click on the Product Locator. Available in grocery stores nationwide: https://iloveicecreamcakes.com/product-locator/ https://iloveicecreamcakes.com/ Facebook: @ILoveIceCreamCakes Instagram: @LoveIceCreamCakes Health and wellness tip to help us kick off the Summer: The start of the summer is a great time for a healthy reset. Life gets busy, and sometimes it’s hard to maintain balance. The first-place to concentrate on is gut health. According to the Mayo Clinic, our bodies are home to TRILLIONS of bacteria and 80% of your body's immune cells reside in your gut. FRISKA’s has a lineup of 10 products that all feature a clinically proven probiotic and proprietary blend of digestive enzymes to make the nutrients in your food more bio-available Remember, if you’re looking for overall wellness, there is no place better to start than gut health! $29.99 available nationwide at CVS, Whole Foods Amazon and www.getfriska.com *Promo Code* FRISKA20 for 20% off your entire purchase till July 13th. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 06, 2020 12:30 PM Eastern Daylight Time

Toxic Ooze and Dam Failures: Michigan Government Spokesperson Shares Crisis Management Lessons on Edward Segal’s “Crisis Ahead” Podcast

Edward Segal Communications

Jill Greenberg, the spokesperson and public information officer of the Michigan Department of the Environment, Great Lakes, and Energy is the guest on this week’s episode of Edward Segal’s “Crisis Ahead” podcast. The agency has been in the forefront of several crisis situations including the recent failure of two dams, a toxic green ooze that leaked onto a major Detroit freeway, and the lingering impact of the Flint water crisis. The episode, “Toxic Ooze and Dam Failures: Crisis Management Lessons from Michigan” can be seen on YouTube and heard at this link . It is also available on the Apple, Google, Stitcher,and Listennotes podcast sites. “Crisis Ahead” is produced by Heartcastmedia.com. About Jill Greenberg Greenberg serves as spokesperson for the Michigan Department of Environment, Great Lakes, and Energy. At EGLE, she primarily handles communication issues involving contamination, remediation, redevelopment, recycling and solid waste. She also serves as FEMA spokesperson for the State of Michigan in the event of nuclear and radiological incidents. Greenberg is a professional communicator with more than 30 years experience in mainstream press, in addition to higher ed and governmental public relations. About the Podcast Each weekly episode of Segal’s “Crisis Ahead” podcast examines how organizations and individuals in the news are dealing with crisis situations and the lessons to be learned from their successes and failures. The podcast is based on Segal’s new book on crisis management — “Crisis Ahead: 101 Ways to Prepare for and Bounce Back from Disasters, Scandals, and Other Emergencies” (Nicholas Brealey). About the Book The book features dozens of anecdotes, stories, and lessons about how companies, organizations, and individuals — ranging from Amazon, Apple, and the European Union, to Disney, Starbucks, and entrepreneur Elon Musk— have prepared for, created, managed, and communicated about crisis situations. It features a discussion about the early crisis management lessons that can be learned from the pandemic and includes a template for a crisis management and communication plan that can be customized for the needs of any company or organization. The American Library Association’s book review website said, “This book’s practical advice for advanced planning makes it a valuable addition to the shelves of any business collection.” See the review here . "Crisis Ahead" can be ordered on Amazon at this link . About Edward Segal Segal has more than 30 years' experience as a crisis management expert. He managed crisis situations as the CEO of two trade associations; advised and helped organizations survive disasters, scandals, and emergencies including the arrest and firing of corporate officers, hate crimes, and sexual harassment; and conducted crisis management and communication training for hundreds of executives and their staffs. Contact Details Edward Segal +1 415-218-8600 edwardsegalcommunications@gmail.com Company Website http://www.edwardsegal.com

July 02, 2020 03:25 PM Eastern Daylight Time

LEVICK Announces Partnership with Jipyong

LEVICK

Global crisis management firm LEVICK has teamed up with Korea’s leading law firm Jipyong to provide unprecedented cross-border crisis management services to multinational corporations and global organizations. Their partnership coinciding with the global pandemic crisis is expected to yield a much-needed synergy between legal and public relations professionals and a fresh perspective on how companies should approach crisis management in the post COVID-19 era. As the business environment changes rapidly and increases in complexity, companies are facing risks and crises which they have not confronted before – from natural disasters to political risks involving regulatory constraints, labor issues, consumer rights and privacy concerns. Unlike in the past when risk exposure could be contained through controlled public relations management, advancements in information technology and social medial have rendered corporations powerless before instantaneous and geographically limitless spread of information. Risk of exposure has become far more devastating and critical to corporate survival. Today’s corporations must detect and manage exponentially increased risk factors to maintain their corporate image and reputation. As a result, establishing a crisis management system has become an essential part of risk prevention. Building and maintaining an effective crisis management system requires the knowledge and experience of multi-disciplinary experts who can filter and process mountains of information with speed and accuracy and make timely recommendations for every possible contingency. Jipyong’s CM team and LEVICK have combined forces to provide premium crisis management services such as global crisis monitoring, real-time crisis response, crisis recovery plan, and post-crisis evaluation. With the partnership between Jipyong and LEVICK, companies benefit from the best of both worlds – across boundaries and industry sectors, encompassing all risk points including legal, accounting, public relations and human resources. Richard Levick, founder of LEVICK and pioneer in crisis management communications with a background in law, has consulted countless companies in responding to crises of a global scale. LEVICK’s prestigious team of professionals spearheads many of the world’s highest-profile campaigns – including Guantanamo Bay; the Catholic Church; the Wall Street crisis; the Gulf oil spill, and some of the most important public affairs matters globally. They currently represent a number of Chinese companies facing unique challenges in the U.S. LEVICK’s clients include most of the top 100 US law firms and more than a third of the top 100 global law firms. Jipyong is known as the most global-minded law firm in Korea, having more branches than any other Korean law firm in countries such as China, Russia, Vietnam, and Indonesia. Jipyong’s CM team is led by its Managing Partner Sung Taek Lim who has extensive experience in litigation, crisis management, and working with civil organizations. Other partners in the team include former Constitutional Court Justice and Managing Partner Kong Hyun Lee, former judges Gyeong Woon Kang and Soo Saeng Moon, former prosecutor Sehoon Choi. Field experts include Seung Soo Choi (information and Communications), Bernard Ham (pharmaceutical and biomedical), Gee Hong Kim (fair trade and competition), Hye Jung Ryu (energy & environment), Kwang Sun LEE (labor), Jeong Kyu Choe (IP), Seongcheol Park (construction and real estate), Poom JANG (fair trade and competition), Jin Kwon Kim (legislative & public policy) and Jinhee Kim (global dispute resolution). Contact Details Maria Stagliano +1 404-245-0899 mstagliano@levick.com Company Website https://www.levick.com

July 01, 2020 04:00 PM Eastern Daylight Time

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NAMEPA Launches First Holistic CSR/ESG Program Designed for the Maritime Industry

North American Marine Environment Protection Association

NAMEPA (North American Marine Environment Protection Association) has launched the first known comprehensive CSR/ESG (Corporate Social Responsibility/Environment, Social, Governance) program designed expressly for the maritime industry, with its corresponding “Maritime Sustainability Passport” (MSP) awarded to companies, organizations and individuals who meet the requirements of the platform. The program encompasses the three pillars of CSR/ESG: corporate governance, environment and the human element. The first company to qualify for NAMEPA’s Maritime Sustainability Passport is Cargill. Its ocean transportation business successfully completed all three phases of the program, including supplying supporting documentation for its claims. Their submission was then evaluated by a team of assessors to determine whether they met the criteria of the CSR/ESG program and were eligible to receive NAMEPA’s MSP Certificate and Seal. Cargill successfully demonstrated to the assessors their eligibility to qualify for the Maritime Sustainability Passport. “The maritime industry is rapidly recognizing the importance of demonstrating its commitment to sustainability” stated NAMEPA Chairman Joe Hughes of the American Club. “NAMEPA identified the need to provide the industry with a standard guideline of expectations relating to a company’s efforts in CSR/ESG. We are pleased to provide this tool for the industry to support its efforts towards sustainability.” “Cargill has made sustainable shipping a priority and an integral part of our business strategy,” remarked Jan Dieleman, Business Leader for Cargill Ocean Transportation. “We are working with partners and other industry leaders to accelerate progress across the maritime sector, with a particular focus on decarbonization.” “Our industry is changing at an unprecedented rate, with societal demands driving regulatory requirements driving technological change” observed NAMEPA Co-Founder/Executive Director Carleen Lyden Walker. “With an operating climate that is increasingly transparent, industry needs to match that transparency and demonstrate its commitment to core values contained in the CSR/ESG program. The program contains a uniform set of standards plus a toolkit for achieving them. Completion of the program results in the issuance of NAMEPA’s Maritime Sustainability Passport, which is renewed annually.” NAMEPA’s CSR/ESG program can be found at https://namepa.net/csr-esg . The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at NAMEPA.net . Contact Details Carleen Lyden Walker +1 203-255-4686 executivedirector@namepa.net Company Website https://namepa.net/

July 01, 2020 03:00 PM Eastern Daylight Time

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Cloud Conventions Virtual Trade Show Platform Delivers Automation to Convert Live Events into a Virtual Conference or Expo

Convey Services

The Cloud Conventions Virtual Trade Show and Conference Platform from Convey Services brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. “Stringing together a series of webinars doesn't constitute an effective virtual event,” said Carolyn Bradfield, founder of Convey. “You must give attendees an interactive educational experience, opportunities to network and connect, offer promotions and giveaways, while at the same time providing ways to engage with exhibitors or sponsors. Our technology was built on a mature content delivery platform. When compared to other virtual trade show solutions, Cloud Conventions provides a more complete experience, with automation and analytics. Event hosts can offer compelling reasons for sponsors and exhibitors to participate based on their ability to attract a larger high-value audience, capture attendee information inside virtual booths and create calls to action.” Cloud Conventions fits events ranging from small association conferences to large industry expos. Events can be fully supported and managed by Convey or self-managed. Cloud Conventions automates registration and engagement with custom dashboards so attendees can navigate through the event. Automated session management allows 1-click sign-up, posting the session on attendee calendars with email and text reminders. “ Cloud Conventions has a unique ‘Hub & Spoke’ content delivery model that supports associations and trade groups that manage multiple events,” Bradfield added. “The association can maintain one centralized hub site for exhibitors to add educational and marketing assets and duplicate content selectively to regional events, gaining efficiency and saving time for chapters. Pre-designed booth templates standardize the look and feel of the show, providing a consistent attendee experience and simplifying vendor management. Cloud Conventions is designed for the non-technical user who doesn’t have HTML skills or technology training. Any marketing or event manager can easily use the platform.” The platform provides sponsors and exhibitors greater promotional opportunities with advertising, a graphical display of content and marketing assets, meeting calendars with pre-show meeting requests, live chat, giveaways and promotional points. Cloud Conventions has responsive web design and is web conferencing neutral allowing the choice of any combination of conferencing services to fit the size of the audience or the complexity of the session, with Convey offering monitoring and support if needed. Cloud Conventions is one of the first virtual trade show platforms to offer ADA compliance. It is available for single or multi-day events with the portal remaining online for extended periods to allow attendees longer-term access to session recordings, sponsors and exhibitors. For more information visit: www.cloudconventions.com or email info@cloudconventions.com. XXX About Convey Services Convey Services delivers content and marketing portals and connects them into networks to inform, educate and engage channel partners and direct sellers in the telecom/cloud space, the property and casualty insurance market and food distribution industry. Convey’s portal technology automates and organizes partner management, has tools to engage and educate partners and integrates email marketing technology for members to run packaged email marketing campaigns to their customers and prospects. For information visit www.conveyservices.com , info@conveyservices.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website http://www.conveyservices.com

July 01, 2020 08:00 AM Eastern Daylight Time

LAS VEGAS MAGICIAN XAVIER MORTIMER’S MIND-BENDING TRICKS GO VIRAL WITH GRAVITY DEFYING VIDEO

MassMedia Marketing, Advertising, PR

For Gravity Defying Video, Click Here Xavier Mortimer, award-winning and headlining magician of Xavier Mortimer’s Magical Dream on the Las Vegas Strip, continues to go viral across social media with his most recent gravity defying video that have attracted more than 240 million views. As entertainment venues remain closed across Las Vegas due to the pandemic, Mortimer has quickly adapted his Las Vegas show-quality tricks into social media videos designed to entertain his virtual audience that includes nearly three million followers. In the past three months, Mortimer has posted dozens of videos showcasing his magical talents which have thrilled and engaged fans from around the world. To see Mortimer’s mind-bending tricks, check out the following links: Defying Gravity – 240.4 million views The Antique Box – 43.1 million views Instant Dress Up – 35.8 million views The Devils Hand – 62.2 million views Prior to the pandemic, Mortimer performed Xavier Mortimer’s Magical Dream every night at 6 p.m. inside Bally’s Hotel and Casino on the Las Vegas Strip. About Xavier Mortimer’s Magical Dream Enchanting, award winning-French performer Xavier Mortimer takes center stage in Xavier Mortimer’s Magical Dream, combining elements of magic, comedy, drama and illusion. After performing in more than 30 countries and most recently starring in Cirque du Soleil’s acclaimed production, Michael Jackson One, Mortimer became the first Cirque troupe performer to launch a headlining residency on the Las Vegas Strip with the premiere of the show in 2016. The spellbinding production was written and directed by fellow French superstar, Alex Goude, and long-time legendary Vegas headliner, Michael Goudeau. Allie Sparks performs alongside Mortimer as Belle, his dream girl and love interest. Prior to The Strip closures, show times for Xavier Mortimer’s Magical Dream are at 6 p.m. from Saturday through Thursday in the Windows Showroom at Bally’s Las Vegas Hotel and Casino. Awards include first place at the Albano International Congress in Italy, Gold Star at the L’Eau d’Olle magic festival in France, and most recently voted The Best Magic Show in Las Vegas by the Las Vegas Review Journal for a second year in a row. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

June 30, 2020 08:05 AM Pacific Daylight Time

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SynaVoice SOL begins second week of sold-out virtual camp

SynaVoice SOL

SynaVoice LLC (SynaVoice) officially launched SynaVoice SOL , (summer online), a pop-up, virtual summer camp for high school students last week. Conceived as an alternative to in-person, academic programs that were cancelled due to Covid-19-related closures, SynaVoice SOL provides exposure to new ideas, concepts and skills for high school students that inform their college, career, and life choices. After the murder of George Floyd, SynaVoice moved to create a more inclusive environment by identifying scholarship candidates from partner schools and revising the general pricing structure to a “pay what you can” model, to remove the barriers to entry for all students. SynaVoice SOL features nationally-recognized experts with a wide variety of expertise that engage campers and capture their imagination, staying true to our mission to provide exposure to new ideas and deliver creative, innovative, educational content. Each week, a different focus is offered, and virtual high school campers can choose to attend one or multiple weeks. In the first weekly session, Powerful Presence: Public Speaking & Presenting , campers representing eight high schools from Virginia, Michigan, Massachusetts, Texas, and Florida enjoyed daily presentations from Sherhara Downing, a master trainer and speaking coach for multinational corporations. For the second session, 24 campers from over 20 different high schools in Virginia, Michigan, and Florida enrolled for Lights, Camera, Action: Acting for the Camera . Suzanne Regan and Joe Stearns, both actors and talent agents, share what it takes to act for the camera. “Our one-week sessions are designed to provide a taste of an interesting subject so high schoolers can determine for themselves if they want to delve deeper into the subject matter outside of camp. Sharing this experience with a diverse group enables conversations of mutual interest, fosters meaningful relationships, and chips away at the opportunity gap for the campers who would not ordinarily be exposed to this type of enrichment program.”, said Julie Rothhouse, SynaVoice SOL founder. SynaVoice SOL sessions are held on the Zoom platform for two hours a day. College students from Brown University, New York University, and Wake Forest, facilitate the activities and discussions in the breakout room ‘cabins’. All sessions provide a fun take on an interesting topic or skill. The True Crime session keys off the passion that some kids have for true crime stories and tv shows. Dr. James Diamond, a professor and criminal lawyer, provides an overview of criminal law and highlights some of the cases he worked on. The Art of Graphic Narratives , led by award-winning graphic novelist and New Yorker cartoonist, Amy Kurzweil, shows campers how to combine personal narratives and illustration. Calling All Cars , led by two of the foremost automotive experts in the trade show world, Matt Troyer and Ken Smith, discusses complex automotive technology and design in an entertaining and understandable way. Curt Doty, award-winning marketer and international lecturer, shows campers how signs and symbols have influenced communication throughout history and leads the campers in the design of their own logos in The Influence of Design. About SynaVoice SOL SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. Productions Plus – The Talent Shop is a woman-owned, national talent and event staffing agency providing some of the world's best-known brands with full-service talent management in auto, event marketing, product demo and film/TV/voiceover. SynaVoice and Productions Plus partnered to develop and launch SynaVoice SOL, offering unique learning experiences to a diverse group of high school students to expand their horizons and inform their college, career, and life choices. To register, visit www.SynaVoiceSOL.com . To donate, visit www.givebutter.com/SOLsponsor. Structured like a camp, but indoors and therefore, way cooler. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

June 30, 2020 09:30 AM Eastern Daylight Time

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Launching Today: News Direct Disrupts the News Distribution Industry

News Direct

Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

June 29, 2020 10:05 AM Eastern Daylight Time

Industry Veteran Gregg Castano launches News Direct - Upending Traditional Paradigm of News Wire Category

News Direct

News Direct , the first content and news distribution platform purpose-built for contemporary media outreach, officially launches today. News Direct enables both journalists and PR professionals to do their best work. It’s the only platform with the exclusive capability to release standalone multimedia and features a self-directed, collaborative workspace powered by AI-assisted advanced automation software. Amid the coronavirus global pandemic, the volume and scale of pitches sent to journalists has exponentially increased - prompting brands and PR pros to determine the best way to convey and distribute COVID-related information in digestible bites. This is also reflective of today’s communications landscape. “Newswire services, which so many brands rely on to distribute their news and content, remain stagnant. This had to change. How news and information is disseminated and consumed today requires public relations professionals and journalists to create and deliver impactful multi-sensory stories. And this is what News Direct provides,” said Gregg Castano , Founder and CEO of News Direct. “It is a platform that helps great content rise to the top and get discovered. Full stop.” A purpose-built platform for the contemporary communications landscape. News Direct provides features and benefits that address key pain points for PR and IR professionals to position them for success. This includes: Exclusive standalone multimedia distribution : Bridging together PR and journalists’ ecosystems by delivering of relevant, engaging and informative content in the most sought-after formats. Infographics, videos and images are distributed as independent assets – without the requirement of embedding into a news release. Reimagined workflow : Users can work smarter with a state-of-the-art platform that combines advanced automation with speed, efficiency and collaboration. News Direct maintains the human element where it matters most, however – in customer service. Unparalleled security : The most secure data protection protocol in the category – supported by industry-leading technology that offers the highest level of content security throughout the workflow and distribution process. Actionable analytics : Proprietary media intelligence that provides meaningful metrics and insights that stakeholders care about. News Direct has partnered with News Quantified to provide best-in-class measurement and exclusive data reporting. Predictable pricing: The only major platform with a flat-rate pricing model for greater budget management and value. No word counting or geographic limitations like others. About News Direct News Direct is redefining the content and news distribution industry – and we’re doing it from the ground up. That’s because the News Direct platform was designed and built from the ground up, to reinvent content delivery, re-engineer workflow, revitalize metrics and ROI, and bring security and pricing into the 21st century. News Direct is purpose-built. Client-focused. Dedicated to modern media outreach, and to the PR and IR professionals who need a platform to make them the best they can be. To learn more visit newsdirect.com or follow us on LinkedIn , Twitter and Facebook . Contact Details Ally O'Hara +1 212-404-6609 aohara@hotpaperlantern.com Company Website https://www.newsdirect.com/

June 29, 2020 10:00 AM Eastern Daylight Time

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