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Listen B*tch Tackles Toxic Bounce Back Culture, Encouraging New Moms to Embrace ‘Mom Puberty’ Instead

Listen B*tch

Canadian wellness brand, Listen B*tch, is launching a campaign that challenges bounce back culture and urges new moms to embrace the physical, psychological, and emotional transformation that comes with motherhood - a process they’re calling ‘Mom Puberty’. The campaign launches with a series of rallying billboards across Toronto alongside a digital gallery that offers an unfiltered view on the postpartum period while encouraging women to dismiss societal pressures to 'bounce back'. The campaign targets bounce back culture which disregards the physical and mental recovery needed postpartum and places unrealistic expectations on women to “snapback” to their former selves. “Embracing and normalizing the change you're experiencing is a powerful way to combat bounce-back culture,” says Listen B*tch Co-Founder, Daniela Angelucci-Rizzi. “Similar to adolescence, becoming a mother is a transitional period which involves physical, hormonal, psychological and emotional changes. That process is known as 'Matrescence’. Or as we like to call it - ‘Mom Puberty”. The campaign aims to redefine the cultural conversation around postpartum experiences by presenting a more realistic view of the joys and hardships that new motherhood presents. As part of this initiative, Listen B*tch is launching an online gallery showcasing unfiltered portraits of postpartum moms. The portraits are accompanied by personal narratives that explore their transformative journey into motherhood - the challenges, triumphs, and the things they think new or expecting moms should know. In addition to the online gallery, Listen B*tch is bringing this campaign to the streets of Toronto with billboards that champion the same message. The billboards can be found at, College & Dovercourt, Queen St West & Augusta Ave, Dundas St West & Rusholme Rd, Queen St West & Noble St, Queen St West & Triller Ave, and College St & Clinton St. On May 6th from 5pm-9pm, the general public will have the opportunity to attend an exhibit of the project at Cry Baby Gallery in Toronto. The brand is also donating copies of their New Mom and Pregnancy Affirmation Card Decks to support groups at Sunnybrook and North York General Hospital, as a way to provide tangible support and encouragement to women navigating the complexities of motherhood. To capture the raw portraits of the Canadian moms, Listen B*tch partnered with Toronto-based photographer and mom, Jorian Charlton whose work has been featured at the Art Gallery of Ontario, the Art Gallery of Mississauga, and the critically acclaimed exhibition - The New Black Vanguard. Listen B*tch is a Canadian, women-owned wellness brand that was co-founded by entrepreneurs Daniela Angelucci-Rizzi & Michelle Osei-Bonsu. The brand, best known for their cheeky deck of affirmation cards, launched two new affirmation card decks in 2024 focusing on expecting moms and new moms. Contact Details Langton PR Inc. Amanpreet Dhami, Account Director Amanpreet@langtonpr.com Langton PR Inc. Daniel Pillai, Vice President Daniel@langtonpr.com Company Website https://www.listenbitch.ca/

May 02, 2024 09:00 AM Eastern Daylight Time

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May is Motorcycle Safety Awareness Month Gear Up for Safety with Airbags Save

YourUpdateTV

As the weather warms up, motorcycles become increasingly popular modes of transportation. Recently, President at Cycle Gear, Stevan Popovich, conducted a satellite media tour to talk about “Airbags Save", a national safety campaign aimed at raising awareness about innovative solutions in motorcycle safety and to share tips for safer riding experiences. A video accompanying this announcement is available at: https://youtu.be/FmNlhqh1jh4 While wearable airbag devices have been around for years, they are finally becoming attainable for the average rider. Like the airbag in cars, a wearable motorcycle airbag inflates in a fraction of a second to protect the rider in the event of a crash or impact. These airbags provide essential protection for the vital organs, including the spine, ribcage and even the neck/collarbone area, reducing up to 93% of impact force and the risk of injury. According to recent research by Darvin Research & Consulting, 42% of the U.S. adult population has a loved one that regularly rides a motorcycle. And 85% say they worry about the safety of their loved ones because they ride a motorcycle. Upon learning about wearable airbags, an overwhelming 96% expressed a desire for their loved ones to utilize this life-saving technology. Airbags Save is a multi-year effort to educate communities across the country about the evolution of motorcycle safety technology. Specifically, wearable airbags. Most people don’t know that wearable airbag technology has been around for years and protects riders every day. Here's what's essential to understand about motorcycle wearable airbags: Comfort and Wearability: They are designed as a vest, worn over clothing but under your typical riding jacket. They are engineered for comfort, ensuring that you barely notice them as you ride. Impact Absorption: In the event of deployment, the airbag envelops the torso, providing comprehensive protection. For instance, the Alpinestars Tech-Air 5 model is capable of absorbing up to 93% of the impact force, often allowing riders to escape potentially hospital-bound crashes. The often-televised motorcycle race crashes, where riders walk away without major injuries, are a testament to the airbag's protective capabilities. Types of Airbags: Two main varieties exist: Tethered: These are physically connected to the motorcycle, and if the rider is ejected from the bike, the tether initiates the inflation of the airbag. AI Algorithm-Driven: These incorporate a sophisticated internal computer system, complete with gyroscopes and accelerometers, to monitor the rider's motion 1,000 times per second. This technology is so advanced it can predict and respond to a crash faster than the rider's own reflexes. For a deeper dive into this life-preserving gear, visit CycleGear.com/airbags. Here, you can explore the various options and learn more about the advancements that are keeping riders safe on the roads. About Stevan Popovich Stevan Popovich is the President of Cycle Gear and oversees the operations of the country's largest power sports aftermarket omnichannel retailer, consisting of 165+ brick & mortar locations across over 40 states. With over 20 years of experience in the specialty outdoor sporting goods industry, Stevan began his journey as a General Manager of a small New England outdoor retail chain and has steadily advanced in the industry by mastering successful business processes and cultivating strong, trusting relationships with customers. Outside of his professional role, Stevan is an active member of the MIC Aftermarket Parts Committee and serves as a Board Member for the Right Rider Access Fund. His leadership philosophy revolves around empowering his team and ensuring accountability through managing performance outcomes. By aligning strategy with a deep understanding of the customer base, he facilitates growth and financial success. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 01, 2024 10:01 AM Eastern Daylight Time

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News Release

ASHKENAZY ACQUISITION CORP TRANSFORMS VERNON HILLS RETAIL VILLAGE

Ashkenazy

Ashkenazy Acquisition Corporation, a private real estate investment firm owned by Ben Ashkenazy, is proud to announce that it has revitalized Vernon Hills Village, the premier, open-air retail village in the heart of Westchester County, serving more than one million residents and visitors. Vernon Hills Village boasts more than 20 curated retail, entertainment, and food experiences, including newly signed tenants such as Nike, Sephora, Lululemon, Pottery Barn, Ever/Body, Sweetgreen, Serafina, and Starbucks. Ashkenazy is devoted to continually providing the most welcoming, interactive experiences at Vernon Hills Village, which is now 100 percent leased. Vernon Hills Village is an upscale, open-air retail village located on White Plains Road, a short drive from White Plains’ thriving business district, and surrounded by picturesque towns, quaint villages, parks, and other green spaces. The eclectic mix of coveted lifestyle brands serve shoppers both locally and those who travel from many miles away. “We’re excited to introduce these leading lifestyle brands into Vernon Hills Village, infusing a new level of energy and excitement into a long-time shopping destination in Westchester County,” said Joe Press, COO of Ashkenazy Acquisition. “Consumers crave in-person experiences that allow them to interact directly with retailers and each other in a vibrant, communal setting with shopping and dining options for the whole family. Our capital improvements and leasing initiative at this outstanding property further reflects our dedication to delivering best-in-class, irreplaceable assets with a sense of vitality.” The revitalization and upscale leasing at Vernon Hills Village is part of Ben Ashkenazy’s broader business model, investing in and renovating best-in-class, irreplaceable retail destinations in key markets throughout the United States. Additional Ashkenazy locations include Bayside Marketplace in Miami, Shops at Rivercenter in San Antonio, and Shops at the Bravern in Seattle, and Beverly Connection, in Los Angeles, among many others. Note: Images of Vernon Hills Village are available here About Ashkenazy Acquisition Corporation Headquartered in New York City, Ashkenazy Acquisition Corporation is a private real estate investment firm focusing on the acquisition, development, asset management and marketing of retail, hotel, and office assets. Ashkenazy Acquisitionâs portfolio boasts over 15 million square feet of retail, hospitality, office, and residential properties, located throughout the United States, Canada and England. With a portfolio containing more than 100 buildings valued at approximately $12 billion, Ashkenazy Acquisition has a superior performance history in purchasing and managing premier assets worldwide. Ashkenazy Acquisition is comprised of an experienced team of in-house, seasoned professionals, with deep experience in acquisitions, finance, construction, leasing, development and marketing. The integrated team of real estate professionals offers exceptional expertise at all levels of the transaction and subsequent management. Contact Details Marino Russ Colchamiro +1 646-285-5137 rcolchamiro@marinopr.com

May 01, 2024 10:00 AM Eastern Daylight Time

Bandcamp’s 47 Million Fans Celebrate the 40th Bandcamp Friday with 100% of Sales Revenue Going to its 5 Million Artists

Bandcamp

Bandcamp, the world’s largest super fan platform supporting artists, is celebrating its 40th Bandcamp Friday On May 3rd 2024, an industry unique initiative where the platform doesn't take any revenue share at all, passing all funds along to artists. Since the inception of Bandcamp Fridays in 2020, the platform has contributed $123 million to artists through this initiative alone, complementing the $1.3 billion generated for artists across all Bandcamp transactions to date. This growth is fueled by a highly dedicated fanbase, growing at a rate of approximately 100,000 per month, whose engagement is not just supporting artists financially but also driving a significant shift in how music ecosystems can operate. Bandcamp’s strategy of fostering deep connections within its community has positioned it as a leader in servicing fan passion as well as the artist. Bandcamp has created an innovative platform allowing artists to directly sell their music products to fans where an unparalleled 85-100% of revenue goes directly to artists. Superfans, the new VIPs in the music industry, and the Artists they support have collaboratively grown Bandcamp into the music industry’s most precious ecosystem. Championing generous compensation, Bandcamp inspires what it means to truly value artists. Bandcamp is unique among its peers attributing 100% of its growth to what is effectively a social network that has grown organically without advertising since its inception in 2007. Bandcamp has remained unwaveringly committed to serving as the world’s online record store and music community where passionate fans discover, connect with, and directly support the artists they love. Bandcamp’s market leading strategy extends beyond financial transactions, fostering a robust ecosystem where the music fan is central to the narrative. "Bandcamp is more than a marketplace; it's a thriving community where artists and fans converge to celebrate and sustain the art of music," explained Andrew Jervis, Bandcamp’s Director of Artists and Labels. "This community-driven model not only supports but actively promotes the growth of artists by providing them tools to manage their careers. Artists from virtually every country gain global exposure and connect directly with fans who are eager to support them, not just through purchases but through genuine engagement and feedback. Our platform facilitates these interactions by sharing useful data, enabling fans to express their shared appreciation for music, enabling direct artist-to-fan communications, and through special events like Bandcamp Live and Listening Parties, making it an indispensable hub for music discovery and artist development.." "Bandcamp's community is truly unique, fostering a deep sense of engagement between artists and fans," says Jansport J, an artist thriving on the platform. "Whether it's releasing a project with fans like Aglana from the UK in mind, knowing that Thomas in New Zealand is eagerly awaiting a pre-order, or anticipating that David in Los Angeles will add my album to his recommended list—these are real interactions that happen on Bandcamp. It's this direct connection with supportive fans across the globe that makes Bandcamp invaluable to independent artists like myself.” Bryan Biniak, President of Songtradr, Bandcamp’s parent company, highlighted the progressive impact of Bandcamp's model on the music industry, noting a strategic shift toward more equitable financial practices. "We're not standing still. Our ongoing enhancements and investments in Bandcamp are about expanding the platform's capabilities. We're introducing more tools for artists and labels to succeed, enhancing discovery, and building community features. Songtradr is actively investing in the community, the product, and new payment solutions to make the platform even stronger. These developments have already led to a 20% increase in artist earnings and a 30% rise in fan engagement, underscoring the economic vitality of the superfan community and setting the stage for even greater growth," he added. Bandcamp has curated listening parties to celebrate the 40th Bandcamp Friday, all events start at 11 am PT. Blockhead Listening Party on April 29th Jasmine Myra Listening Party on April 30th Emily Barker Listening Party on May 1st John Carpenter Live Interview and Jessica Pratt Listening Party on May 2nd Mdou Moctar Listening Party on May 3rd 40th Bandcamp Friday on May 3 where 100% of the proceeds go to the artists and labels To learn more about how Bandcamp is pioneering a new era for music, visit: www.bandcamp.com. About Bandcamp Friday: When Covid 19 hit, Bandcamp announced it would waive its usual fee for one day in order to support artists affected by the shutdown of live music. The first Bandcamp Friday took place on March 20th, and fans bought 800,000 records on Bandcamp in 24 hours, totalling $4.3m of music and merchandise. This was 15 times more than a typical Friday. Fans stepped up for the artist community and showed their commitment with their wallets knowing the purchases they made would go directly to helping the livelihood of the artists they supported. In many cases, fans pay more than the artist retail price for their music and merchandise, demonstrating their heartfelt commitment. Bandcamp announced its ongoing commitment to the artist community by pre-announcing a full year of Bandcamp Fridays for 2024. Friday May 3rd will mark the 40th Bandcamp Friday, where fans can splurge on their favorite artists and share their love, and reciprocally Bandcamp will share its support by waiving 100% of their fees. Bandcamp is the world’s largest super fan community, an online record store and music community where fans discover, connect with, and directly support the artists they love. Bandcamp fosters a communal experience with music discovery, where artists and fans support each other in a vibrant ecosystem. Bandcamp artists and labels retail a broad range of music products including digital and physical records, vinyl, apparel and merchandise. Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com

May 01, 2024 09:16 AM Eastern Daylight Time

FTN Network Releases 2024 NFL Draft Team Grades and Rookie Fantasy Scouting Guide Following 2024 NFL Draft

FTN Network

FTN Network, a company built for delivering affordable, customizable, and highly detailed NFL advanced charted data for betting, season-long fantasy, and daily fantasy, ushered the 2024 football season today with the release of its 2024 NFL Draft Team Grades and 2024 Rookie Fantasy Scouting Guide 2.0. The guide, which is authored by FTN President and Sirius XM Radio Host Jeff Ratcliffe, features rookie rankings, projections, veteran comps, dynasty value, trade value charts, draft boards, and more. FTN’s 2024 football season started on a high note with a successful weekend of NFL Draft coverage after providing NFL fans with some the most accurate set of mock drafts in the industry. In a field of 137 contestants, three FTN analysts finished in the top 15 of the FantasyPros mock draft accuracy contest: Tyler Loechner (4th place), Ratcliffe (13th), and Chris Meaney (14th). No other media company had two or more analysts finish inside the top 20 and Ratcliffe has now finished 13th or better in back-to-back years. FTN’s coverage included a live blog with instant reactions and fantasy projections from Ratcliffe for every fantasy-relevant rookie selected during the first three rounds of the draft. In addition to Ratcliffe’s projections and analysis, the coverage included insight from FTN’s Chief Analytics Officer and DVOA inventor Aaron Schatz, Mike Randle, Meaney, fantasy analyst Adam Pfeifer, and rookie expert Jeremy Popielarz. FTN also produced immediate, instant-reaction video breakdowns during the first night of the draft. “We provided fans with the most accurate information before the draft, live fantasy analysis during the draft across multiple mediums and the most comprehensive rookie fantasy scouting guide in the market,” said FTN Network CEO Perry Gershon. “Our extensive coverage of the NFL draft and our ongoing analysis of the incoming rookie class continues to prove that FTN is the one-stop-shop for NFL fans, fantasy players and bettors.” Along with pre, post and in-draft content, Randle gave all 32 NFL teams a 2024 Draft grade on the A-F scale. The Pittsburgh Steelers, Miami Dolphins and Los Angeles Chargers topped Randle’s charts with A+, A and A grades, respectively. The Carolina Panthers, Las Vegas Raiders and Dallas Cowboys rounded out the bottom of the 32 teams, receiving C grades. Additionally, Randle provided fantasy grades for every team that saw the Chargers score the highest (A+) and the Atlanta Falcons and Cowboys score the lowest (F). While Ratcliffe’s 2024 Rookie Fantasy Scouting Guide had been released prior to the draft, version 2.0 is now live and includes post-draft information. It can be found here. The guide includes 150 player-by-player breakdowns, draft boards, player comps, rankings for regular and superflex leagues, a dynasty rookie pick trade value chart and more and will be continuously updated before the start of the 2024 NFL season. About FTN Network FTN Network is a sports data B2B and fantasy sports and betting media B2C company. Founded in 2020, FTN gives the fantasy and sports betting community an edge through their own unique ecosystem - providing customizable tools that turn raw data into true insights while also offering expert analysis and content to help users make the best decision possible. Contact Details Hot Paper Lantern Sterling A. Randle +1 801-319-6153 srandle@hotpaperlantern.com

May 01, 2024 09:03 AM Eastern Daylight Time

Air|Water wraps up the largest Porsche gathering to hit Southern California

Luftgekuhlt

The second annual – and first standalone – Air|Water Porsche enthusiast show, produced by the Luftgekühlt events team, celebrated a tremendous success this weekend, with artistically curated cars attracting more than 11000 enthusiasts, who immersed themselves in the celebration of 75 years of everything Porsche. The team welcomed more than 1000 registered display cars spread throughout the 130 acre site at the Orange County Fair & Event Center. There was no shortage of discoverable experiences and aching feet. From the galleries created in the six main exhibition halls, to the off-road and rallye machines in the Action Sports Arena, the Broad Arrow Live Auction in The Hangar, and a sold-out exhibit hall featuring companies catering to the Porsche enthusiast, there was something for everybody at Air|Water. Also featured were 33 white Porsches in the Pacific Amphitheatre, custom restored builders in Park Plaza, and a barn full of vintage finds. The display cars even stretched across several expansive lots as Air|Water provided an unforgettable day for Porsche fans. In addition to spectacles such as a Porsche-powered Formula 1 car, Le Mans winners, and Pikes Peak entrants, visitors were able to meet VIPs including the show organizers and decorated racers Patrick Long and Jeff Zwart, plus Porsche Factory racers Jörg Bergmeister and Alwin Springer. While there were long lines at times for the clothing capsule and event merchandise, visitors and fans are now able to purchase any of the Air|Water items from the comfort of their sofa via luftgekuhlt.com/collections The entire Air|Water team would like to thank everybody who attended the show, the owners who displayed their cars, the brands that participated, the collectors who provided the extremely significant featured cars, and the event partners who contributed to the overall experience. It takes a village and we’re delighted to be part of yours! LUFTGEKÜHLT The next project for the team is the annual Luftgekühlt show. Dedicated purely to air-cooled Porsches and held at a unique location each year, the show has become a staple of the Porsche lifestyle calendar. Returning to Southern California in October this year, more details will be available via the Luftgekühlt social media channels and newsletter, which can be joined here: luftgekuhlt.com EDITOR’S NOTE Images from Air|Water 2024 are available here: dropbox.com/sh/zz14duvaes4t6br/AACT_4M-bs9v8lUbSqGSh6vja?dl=0 ABOUT AIR|WATER From the creators of Luftgekühlt comes the largest single-brand automotive experience to hit Southern California. Embarking on a fresh format that traces Porsche's journey from its inaugural moments to the contemporary masterpieces and most cutting-edge examples of today. For more information, visit air-water.com ABOUT LUFTGEKÜHLT In the Porsche vernacular, Luftgekühlt represents all the air-cooled cars in the manufacturer’s history, from the Pre-A 356 through the 993 model line, which ended in 1998. A true Porsche happening, Luftgekühlt is an experiential car culture event centered around a tightly curated list of historically significant or interesting cars, both street and race. There is no set formula for our events, but we're excited by cool venues, fun people, and creative expression, so you can bet those elements will always be included. The team strives to develop wild ideas that celebrate the passion we have for all things air-cooled, including exciting collaborations with likeminded people and brands. For more information, visit luftgekuhlt.com Contact Details Media Contact media@luftgekuhlt.com Company Website https://air-water.com/

May 01, 2024 05:55 AM Pacific Daylight Time

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Small Business Week: Tech Tools

News Media Group, Inc.

Contact Details News Media Group, Inc. Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

April 29, 2024 10:18 AM Eastern Daylight Time

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Leading Brand in Inclusive Beauty Black Radiance Adds All-New Products to Melanin-Minded Line

Black Radiance

Black Radiance, the trusted cosmetics brand for women of color, is expanding its dedication to inclusive beauty with its latest collection of products. For over thirty years, Black Radiance has led the charge toward recognizing and celebrating the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. As an extension of the brand's mission, Black Radiance launched four new affordable products that encourage people of color to embrace, enhance, define, and love their shade of beauty. The launches include The Pressed Powder, Beyond A Pout™ Lip Balm, Bold & Sexy™ Gel Eyeliner, and Brilliant Effects™ Eye Shadow Palette. "Embracing the diverse beauty of melanin-rich skin tones has been at the heart of Black Radiance for over thirty years,” said K. MacDonald Parris, Vice President, Marketing at Black Radiance. “With our latest collection, we continue our commitment to inclusivity, offering affordable, high-quality cosmetics that empower people of color to define and celebrate their unique shades of beauty." Essential to the brand’s complexion product line, the Pressed Powder is formulated to balance melanin-rich skin tones with a matte finish that looks fresh all day. The lightweight, pigment-rich powder is available in twelve shades, including 3 new fair to light shades to meet the diverse range of complexions among women of color. All shades are available now on Amazon and in-store at Walmart in June. Over 90% of consumers indicated skin moisture was significantly improved after applying the formula. The shea butter lip balm is infused with Vitamin E, Sodium Hyaluronate, and an exclusive blend of ten botanical oils, to prime, moisturize, soften, and condition lips. The multi-benefit lip balm comes in 5 vibrant yet sheer shades to accentuate melanated lips, including Pamper in clear, Kissable in mauve, Pucker Up in red, Luscious in plum, and the best-seller Smooches in fuchsia. Black Radiance Bold & Sexy™ Gel Eyeliner contours, shapes, and defines with custom definition. The dual-ended pencil features two waterproof formulas, a thin, tapered pencil for contouring and outlining and a thicker crayon that saturates eyelids with smudge-proof matte color that can be worn as an eye shadow. Rounding out the collection, Black Radiance expanded the Brilliant Effects™ Eye Shadow Palette collections with two new colorways: Paradise and Starstruck. Paradise features twelve pigment-rich hues inspired by an oasis of lush, evergreen gardens to define eyes with vivid imagination while Starstruck captivates attention with mesmerizing metallic shades that give eyes a sensational glow. Black Radiance is available to shop at www.blackradiancebeauty.com, Amazon, Target, Walmart, Rite-Aid, Walgreens, and CVS. For more information and updates, visit www.blackradiancebeauty.com and follow @blackradiancebeauty on social media. High res images, interviews, and media samples are available upon request. About Black Radiance: For over 30 years, Black Radiance® has recognized, represented, and celebrated the diversity of darker complexions by offering affordable, high-quality cosmetics with uncompromising color, trusted coverage, and formula innovation. Black Radiance empowers and inspires women of color through cosmetics, beauty, and lifestyles. Our mission – to enable Black women worldwide to be even more beautiful. We promise to create both products and experiences that encourage women of color worldwide to embrace, enhance, define, and love their shade of beauty. Contact Details Six One Agency Cami Carlson camryn@six-one.com

April 29, 2024 08:03 AM Eastern Daylight Time

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HIBBETT RELEASES INSPIRATIONAL VIDEO FEATURING KEVIN DURANT & CHET HOLMGREN FOR NIKE KD17 LAUNCH

Hibbett, Inc.

Hibbett, Inc., (NASDAQ:HIBB), an athletic-inspired fashion retailer with more than 1,169 Hibbett and City Gear specialty stores nationwide, announced today the launch of an exclusive new video campaign celebrating the upcoming launch of the KD17 on May 17 th and May 24 th. “Since first launching in 2008, there has been a lot of hype around each new release from Nike’s Kevin Durant basketball franchise and we wanted to do something special for fans to build upon that excitement, through storytelling,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. “We created this video in partnership with Nike to showcase the relationship between an OG and the next generation following in their footsteps. Chet Holmgren has been wearing KD’s throughout his young career as a nod to the icon and his idol, Kevin Durant. Chet is well on his way to making his mark as a potential NBA Rookie of the Year and the KD17 might be his new not-so-secret weapon during the playoffs.” The video, narrated by NBA veteran star and KD17 namesake, Kevin Durant, features NBA Center-Forward, Chet Holmgren of the Oklahoma Thunder. The video highlights the power of legacy and Holmgren’s enthusiasm to take to the courts wearing the KD17, with its array of new basketball-centric enhancements from style, comfort and traction to support and stability. Holmgren, a rookie player has proudly worn Nike KD shoes throughout his basketball career at Gonzaga University and in the NBA. The exclusive video features a light banter between Durant, the veteran NBA star and Holmgren, the next generation player. The video is currently on Hibbett social media channels including the Hibbett YouTube channel @HibbettSports. Nike KD17 The new Nike KD17 will first release in two colorways, University Gold/Black/Safety Orange that will launch on May 17 th and Game Royal to follow on May 24 th. The new technology Nike created advances speed, comfort, cushion and the ability to cut quickly while offering stability for the court. The KD17 was designed with a forefoot Air Zoom unit to enhance every step whether you’re a gymrat, on the court or just living life. Kevin Durant debuted the new KD17 while on the basketball court during the Phoenix Suns playoff game on April 20 th. To learn more or purchase the Nike KD17 visit Hibbett and follow @HibbettSports on social channels for raffle entry. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1,169 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. photo Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

April 26, 2024 08:00 AM Central Daylight Time

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