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Customer Experience and Customer Engagement Market to Surpass $100 Billion in Annual Worldwide Revenue by 2026, According to Dash Research

Dash Network

Customer experience (CX) and customer engagement (CE) initiatives continue to be a major priority for organizations around the world, especially in light of the significant changes and disruptions to customer relationships that emerged as a result of the COVID-19 pandemic. According to a new report from Dash Research, this level of focus is leading to brisk growth in the market for CX/CE technology platforms. “While CX improvements are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured and aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. He adds that some of the key drivers of market growth include pandemic-related shutdowns and reopening, increased focus on omnichannel customer interaction capabilities, the rise of customer centricity, and the elimination of functional silos within organizations. Dash Research forecasts that global CX/CE revenue will increase from $63.6 billion in 2021 to $100.3 billion by 2026. The market size experienced a 13.5% decline between 2019 and 2020 due to economic effects of the COVID-19 pandemic, but spending has recovered in 2021 and is projected to reach 2019 levels again by the end of 2022. The market intelligence firm forecasts that the top 5 industries in terms of CX/CE spending between 2021 and 2026 will be as follows: Telecommunications Healthcare Financial Services & Insurance Retail Government/Public Sector Dash Research’s report, “CX Market Forecasts”, includes a detailed market sizing and forecast model that focuses on the business-to-business (B2B) and business-to-consumer (B2C) software and services opportunity related to CX and CE. The forecast is split into a variety of segments, based on the world region in which the solution is used, the offering itself, functional area, and industry. The impact of the COVID-19 pandemic, the market drivers and barriers, and insights into four industries that are driving the market spending are discussed in the report, along with recommendations for both end users and vendors. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

November 15, 2021 05:30 AM Eastern Standard Time

Holiday Gifts That Won’t Break the Bank

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/84NvZOIljwI Almost a quarter of Americans worry holiday shopping will leave them in debt, but that’s not stopping consumers from spending at a fast and furious pace. Beauty and Lifestyle Expert, Alle Fister, has compiled a holiday shopping guide filled with a few gift ideas that won’t break the bank and one way to pay for it all before ringing in the New Year. SHOP & PAY OFF DEBT EARLY: Early shopping is a big trend this year with the added challenge of inventory concerns. Fister says consumers are combating the issue by being smart and savvy with their online or in-store shopping behaviors. She points to a new survey from Afterpay, the leading ‘buy now, pay later’ platform, that finds one-in-three people are setting a strict budget and plan to wrap up shopping before Thanksgiving. The lifestyle expert urges consumers to be wise and stay out of debt. She says one way to manage holiday finances is by paying off purchases early. Afterpay has declared November 19th ‘Done Day’—the official day to wrap up holiday shopping in order to complete buy now, pay later installments before 2022. Fister recommends turning to Afterpay, which partners with thousands of brands to offer interest-free installment payments, because it allows shoppers the ability to buy gifts and pay over time, without the worry of revolving debt posed by credit. She touts that, “Shopping early has never been easier.” Consumers can expect deals to be announced weekly throughout the season to help them shop early. For more information, go to the Afterpay app or Afterpay.com www.Afterpay.com Facebook: @afterpayusa Instagram: @afterpayusa Twitter: @ afterpayusa FAMILY-SIZED GIFTING: Fister’s holiday gifting guide also includes presents the entire family can enjoy together. She admits, “As a mom, I love bringing everyone together for those warm and cozy moments. One gift idea that instantly comes to my mind is Koolaburra by UGG slippers. The brand’s approachable price points make for a perfect gift the whole family, or financially focused fashionista, can appreciate.” According to the beauty and lifestyle expert, these slippers are made of high-quality materials that don’t sacrifice on style, quality, or comfort. She adds, “Personally, I’m in love with the Riley Shimmer Kid’s Slipper. Keeping those little feet warm this season never looked better.” She even thinks they’re perfect for the men in your life, “The Tipton Emboss Men’s Slipper is perfect for the guys, whether they’re making breakfast or settling in for a quiet night.” As for Fister, “I can’t get enough of the Batya and Lezly Perf Women’s Slippers. They’re so stylish and comfy! And you know, I am a Southern CA based gal—and I just really connect with Koolaburra by UGG as UGG’s little sister brand that offers a southern California cool vibe for the whole family. Effortless, easy, and exactly what I’ll be asking my husband for this holiday season!” For more information, go to Koolaburra.com. Koolaburra by UGG® Official Site | Koolaburra.com Instagram: @Koolaburra Facebook: Koolaburra by UGG - Home | Facebook GIFT GIFTS THAT GIVE BACK: These days conscious consumers are paying attention to more than price tags. Fister highlights how important it is to think of ways to pamper loved ones while using one’s purchasing power to give back to the world we live in. “One great gift idea comes from the female-founded beauty brand, Josie Maran, she is the pioneer of Argan-oil-powered beauty. They’ve partnered with the CORAL Reef Alliance to create a limited edition Pro-Retinol Body Butter in a naturally derived Grapefruit scent.” Fister says those who know “It’s cool to care,” can rest assured knowing 10% of all sales of the Body Butter will be donated to CORAL, which is focused on saving the world’s coral reefs. The Pro-Retinol Body Butter will be available in a grapefruit scent, while containing safe and healthy pro-retinol derived from pink algae to give the same benefits of a retinol with zero irritation. For more information, go Ulta.com. https://www.ulta.com/p/whipped-argan-pro-retinol-body-butter-coral-reef-alliance-collaboration-pimprod2028603 Instagram: @JosieMaran & Coral_Org Facebook: @ JosieMaran & CoralReefAlliance Hashtags: #JosieMaranxCORAL & #ItsCooltoCare THE GIFT OF RELAXATION: Given the state of the world over the past year-and-a-half, Fister suggests giving the budget-friendly gift of relaxation as we head into 2022. She says, “There has been too much stress for too long of a time,” while pointing to a few of her favorite self-care items from the brand This Works. The lifestyle expert says with This Works, shoppers can give the gift of sleep and less stress this holiday season with their holiday gift sets that contain award-winning and 100% natural, aromatherapeutic blends that truly “work.” One example is the large gift set called DREAM TO SLEEP. It is made up of a trio of sleep saviors including a shower gel, body lotion, and celebrity-favorite DEEP SLEEP PILLOW SPRAY. Fister says she’s such a fan of this product, “You just spray your pillow or mist your PJs before you retire to bed and the 100% natural essential oil fragrances of lavender, chamomile, vetiver help you fall asleep faster and wake up feeling refreshed.” There are mini sets available with pocket-sized pillow sprays and items from their Stress Check line that help manage stress. For more information, go to Nordstrom.com. https://www.nordstrom.com/s/thisworks-soothe-sleep-set/6474152?origin=category-personalizedsort&breadcrumb=Home%2FBrands%2Fthisworks%C2%AE&color=000 Instagram: @ thisworks About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:45 PM Eastern Standard Time

Video

Airbnb Upgrades Platform to Serve a Revolution in How We Travel

YourUpdateTV

The world is undergoing a revolution in how we live and work. Technologies like Zoom make it possible to work from home. Airbnb makes it possible to work from any home. This newfound flexibility is bringing about a revolution in how we travel, allowing for more frequent trips, longer trips, travel to more locations, and even the ability to live on Airbnb. Recently, Communications Lead for North America at Airbnb, Liz DeBold Fusco, participated in a nationwide satellite media tour to discuss how Airbnb is supporting a revolution in how we travel. A video accompanying this announcement is available at: https://youtu.be/1-HhndqYOIQ Before the pandemic, millions of people used to live in one place (their home) and work in another (their office). But now, with technologies like Zoom, they can live and work in the same place, and that place can be anywhere. Living, working, and traveling are all blurring together. This newfound flexibility is creating a revolution in how people travel, giving them the flexibility to travel everywhere, go anytime, and stay for longer -- data and research from Airbnb suggests these trends are here to stay. People increasingly are living on Airbnb -- from July to September, 20% of nights booked were for stays of one month or longer -- and they are traveling at any time. Nearly half of nights booked on Airbnb were for at least one week, compared to 38% two years ago; and families are traveling more during the week, with the most growth in stays on Mondays and Tuesday nights globally. With the holidays ahead, many are excited to reunite with loved ones. As of the end of September, we had over 40% more nights booked for Thanksgiving week in the US than at the same time in 2019. The reopening of US borders this week is also revealing pent-up demand. In the US -- which historically is the largest inbound travel market in the world -- during the week following the October 15 announcement of the November 8 reopening date, nights booked by foreign guests for stays starting November 8 increased by 44%. In May, Airbnb introduced its 2021 Release, with over 100 upgrades to improve every aspect of the Airbnb service. Now, Airbnb has announced a number of new innovations that make it easier to host on Airbnb and support these changing needs of travelers. These include new features like AirCover, Translation Engine, Accessibility Review, Verified WiFi, and many more. For more information, visit Airbnb.com About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Lead for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for the Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 12, 2021 05:00 PM Eastern Standard Time

Video

EVERIST NAMED AS ONE OF TIME’S BEST INVENTIONS OF 2021

Everist Inc.

Everist Inc. (Everist), an acclaimed clean beauty start-up built for ‘eco-optimists’, is pleased to reveal that its patent-pending waterless shampoo and conditioner concentrates were selected by TIME as one of the 100 Best Inventions of 2021 internationally. The revolutionary hair care duo - 3x concentrated, water-activated pastes made with clean and biodegradable ingredients - was featured on the prestigious list in the beauty category among only three other brands. “We are honored to be recognized by TIME and humbled to see Everist’s hair care concentrates listed among the most innovative and groundbreaking inventions of 2021,” said Jayme Jenkins, Co-Founder and Chief Brand Officer at Everist. “From day one we’ve set out to rethink the way things are done, with the intention of building the beauty brand of the future. For the sake of our planet, we need to embrace change and our goal at Everist is to make that change an upgrade from the status quo versus a compromise. This award is a testament to the impact we wanted to create with Everist, and we are grateful to the teams at TIME for this acknowledgement.” After launching Everist in February 2021 alongside its award-winning, patent-pending waterless hair care concentrates packaged in infinitely recyclable aluminum, Everist has since been hard at work to bring forth clean, sustainable and performance-driven innovation that changes personal care routines and people’s perception of eco beauty. In October, the female-led company extended its line with the introduction of a waterless body wash concentrate, offering its consumers the perfect trio of shower essentials, all while propelling the brand’s expansion. “Everist was built on the premise of revolutionizing the beauty category that has traditionally been dependent on single-use plastic packaging and products that can be up to 90% water. The carbon and waste impact of going waterless is significant,” shared Jessica Stevenson, Chief Executive Officer of Everist. “We are dedicated to delivering innovative eco-upgrades for the mainstream beauty customer that wants it all - high-performance, clean ingredients, sustainable packaging and impeccable design. We believe people want to make more sustainable choices and we’re here to make those choices even easier.” Rooted in its mission to democratize low-waste, sustainable beauty, the start-up plans to continue bringing positive and lasting change in an oversaturated industry. Part of its long-term growth strategy is the expansion of its retail presence and its new product pipeline, as well as the cultivation of its blossoming ‘eco-optimist’ community. TIME’s list of the 100 Best Inventions celebrates products, brands and companies that are making the world better, smarter and even a bit more fun. To assemble its annual list, TIME solicited nominations from editors and correspondents around the world, as well as through an online application process. The media evaluated each contender on a number of key factors, including originality, creativity, efficacy, ambition and impact. The result: a list composed of 26 categories, from beauty to design, education and entertainment, and artificial intelligence among others. About Everist Launched in 2021 by beauty industry veterans Jayme Jenkins and Jessica Stevenson, Everist is a beauty company driven by innovation and the mission to prove that eco products can be for everyone. Built with the goal of creating as little waste as possible, Everist waterless products are plant-based, single-use plastic-free, vegan, cruelty-free, and are packaged in infinitely recyclable toothpaste-like aluminum tubes. Everist is a brand built for eco-optimists and welcomes everyone to embrace small changes that add up to big impact. Contact Details Katie Green - Canada katie@auguststrategy.com Amanda Smeal - United States amanda@amandasmeal.com Company Website https://helloeverist.com/

November 12, 2021 08:00 AM Eastern Standard Time

Innovative Startup Develops Unique Method to Remove Plastics from our Oceans

Our Cleaner Planet

Our Cleaner Planet, a non-profit startup with an innovative technique to remove plastics from our oceans, announced today that it has successfully completed prototype testing of its first plastic harvester and is now ready to move forward with larger unit testing. The program is scheduled to launch the first of its full-sized, plastic harvesters into ocean operation in 2025. Pat Marshall, founder of Our Cleaner Planet, says that he and the development team are very encouraged by the results of the prototype tests. “The test parameters for our 1:164-scale prototype were set up to evaluate speed and control and the first stage of the filtration process,” he said. “We exceeded on all levels and we are excited to move on to our larger scale, test model.” The next step is a 1:12-scale unit that the team expects to start testing in early 2022. Marshall, an accomplished aerospace engineer and executive with many years of research and development experience in the aerospace sector, created Our Cleaner Planet with the mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet. Our Cleaner Planet has a patent-pending design that is focused not only on the larger, macroplastics, but also on the much smaller micro- and nanoplastics. This is an important distinction because many current cleanup efforts focus solely on the larger pieces of plastic leaving the smaller pieces to continue damaging the ocean ecosystem and our global environment. “The problem has become much more impactful than just the sheer mass of plastic now in our oceans. Plastic does not biodegrade. Instead, it breaks down into smaller pieces. These smaller pieces continue to get smaller and more toxic, creating a domino effect of damage extending from the fragile ecosystems in our oceans to our global environment and all the way up the food chain to human ingestion,” Marshall revealed. “Removing plastics from the oceans is only part of the solution to this problem, but it is the important first step that Our Cleaner Planet will take.” In its efforts to attack this wide-ranging plastic problem, Our Cleaner Planet’s system will include a large ship that utilizes an ocean-borne, plastic debris harvesting process. The process will not only remove the macro- and microplastics, but it will also introduce a unique method of removing nanoplastics down to 5 microns in size. The system will extend from surface level to a depth of 60 feet, allowing Our Cleaner Planet to remove the much smaller plastics more effectively and at much deeper levels of the ocean. The company expects to develop a fleet of ships with each vessel capable of removing up to 1000 metric tons of plastics from the oceans each year. Marshall explained that Our Cleaner Planet is targeting a net zero harvesting system. “Harvested plastics will be further processed into fuel onboard and each ship will be outfitted with CO 2 scrubbers. Ash will be the sole byproduct of the process and excess ash will be further utilized in other industries finally completing the lifecycle of the harvested plastic,” he said Our Cleaner Planet was founded as a non-profit organization in 2018, but Marshall has been working on the problem and his patent-pending solution for more than eight years. He has assembled a team of professionals with decades of experience piloting complex projects from research and development to commercial release. Marshall says this gives them an extra advantage in development and implementation. “Instead of rushing to the ocean with an unproven design, wasting crucial time and investment capital, my team and I have been adamant about proving our concept and testing the design before we went public,” he said. Marshall and his team are currently seeking funding and additional support and expect to launch Our Cleaner Planet’s first full-sized ship in early 2025. For more information on Our Cleaner Planet, the plastic pollution problem, or to find ways to support the program, please visit www.ourcleanerplanet.com. About Our Cleaner Planet Our Cleaner Planet is a non-profit organization on a mission to harvest plastics from our oceans by developing innovative, sustainable methods that leverage proven engineering to create a cleaner, healthier planet, and empower a truly circular economy through scalable and profitable solutions. Established in 2018, the company has an innovative method and patent-pending design to remove plastic from our oceans. Our Cleaner Planet has successfully tested its 1:164-scale prototype proving the efficiency and effectiveness of its design. It expects additional model demonstrations and tests in early 2022 and is scheduled to launch its first full-sized plastic harvester in early 2025. For more information on Our Cleaner Planet, the Plastic Problem, Our Cleaner Planet’s unique solution, or its development timeline, visit www.ourcleanerplanet.com. Contact Details Our Cleaner Planet Jeff Dronen +1 254-274-5333

November 11, 2021 09:00 AM Pacific Standard Time

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Nottingham continues its industry leading ETF services with three more mutual fund to ETF conversions

Nottingham

The Nottingham Company (“Nottingham”), a leading non-bank ETF fund administrator and consultant to the mutual fund and ETF industry, is pleased to announce completion and launch of three new ETF conversions from open-end mutual funds. Each of the ETFs is part of the Adaptive ETFs family of funds. Two additional mutual fund to ETF conversions are expected to launch next week. The three ETFs have listed under the tickers AQGX, RHTX, and RHRX. The AI Quality Growth ETF (previously, the Adaptive Fundamental Growth Fund), RH Tactical Outlook ETF (previously, the Adaptive Tactical Outlook Fund), and RH Tactical Rotation ETF (previously, the Adaptive Tactical Rotation Fund) are managed by Scott Wetherington at Adaptive Investments. Nottingham was the first fund administrator to shepherd a mutual fund to ETF conversion in May of this year. The process of a mutual fund to ETF conversion involves multiple steps, which Nottingham worked through with the SEC on both the initial conversion in May and followed the same process and steps with these additional conversions and also the additional conversions expected to hit the market early next week. The New York Stock Exchange was chosen as the listing venue for each of the conversions thus far. Nottingham is the only boutique non-bank fund administration firm that currently has the ability to process ETFs on a straight through basis, as transfer agent for the ETFs, and fund accountant and provider of the nightly PCF (portfolio composition file). The other primary outlets are major bank custodians. “We are excited and proud to continue as trend setters in the mutual fund and ETF markets.”, stated Adaptive Investments CEO Greg Rutherford. “Our primary clients are wealth management firms, and their clients like the convenience and tax efficiency of ETFs. Our first launch in May has proven quite successful, and we look forward to a similar path for these five net ETF conversions.” Kip Meadows, Founder and CEO of Nottingham, indicates Nottingham has had mutual fund conversions to ETFs on its radar for a few years, and is pleased to be an industry trailblazer with these successful conversions. “We believe there will be a significant number of open-end mutual funds that will want to convert to ETFs in the next few years, and we are very pleased to be the first, and we believe only, fund administrator and private label issuer with success in this process”. Katherine Honey, President of Nottingham and affiliate ETF RIA OBP Capital, LLC added, “We could not have pulled off these esoteric filings and processes without the excellent help of our internal legal team and outside counsel Greenberg Traurig, LLP. We feel like we are well positioned moving forward for more conversions.” About Adaptive Investments Adaptive Investments provides adaptive, risk-adjusted investment solutions for financial advisors seeking to better position their clients for changing market conditions. Through an adaptive-correlation-based suite of ETF and SMA products, Adaptive targets relative returns in up markets while seeking to decrease risk during turbulent periods. Adaptive performs exhaustive research and testing to select industry-leading tactical strategist and employ their processes in the Adaptive platform. Founded in 2015, Adaptive Investments is the investment advisor to the Adaptive ETS. Adaptive Investments is located in Alpharetta, GA. About Nottingham Since 1988, Nottingham has offered consulting for investment fund organization, and ongoing operations support for mutual funds and ETFs including fund accounting, compliance administration, and transfer agency for those funds. Nottingham offers a full range of turnkey services, managing relationships between clients and all outside vendors and services, including lead market markets and Authorized Participants, prime brokers and custodians, outside legal counsel, independent auditors, custodians, printers, insurance companies, and the funds’ Board of Trustees. Nottingham remains one of the largest privately held fund administration firms in the US operating quite efficiently from eastern North Carolina. RCTNC1121001 Investors should consider the investment objectives, management fees, risks, charges, and expenses of the Funds carefully before investing. The Prospectus contains this and other information about the Funds. For a current Prospectus, call 888-721-4588, visit us at www.adaptiveetfs.com or email us at info@adaptiveinv.com. The Prospectus should be read carefully before investing. Current and future holdings are subject to change and risk. An investment in the Adaptive ETFs is subject to investment risks, including the possible loss of some or all of the principal amount invested. There can be no assurance that the Funds will be successful in meeting their investment objectives. Generally, the Funds will be subject to the following additional risks: Commodities Risk, Small-Cap and Mid-Cap Securities Risk, Inverse ETF Risk, Foreign Securities and Emerging Markets Risk, Managed Volatility Risk, Options Risk, Common Stock Risk, Fixed Income Risk, Leveraged and Inverse ETF Risk, Convertible Securities Risk, Equity Securities Risk, Cash and Cash Equivalents Risk, Portfolio Turnover Risk, Preferred Equity Risk, REIT Risk, ETF Investing Risk, ETN Risk, Fund Investing Risk, Control of Portfolio Funds Risk, Quantitative Risk, COVID-19 Risk, Cybersecurity Risk, Investment Advisor Risk, Management Risk, Large-Cap Securities Risk, Market Risk, Authorized Participant Risk, ETF Structure Risk, and Early Close/Trading Halt Risk. While the shares of the Fund are tradable on secondary markets, they may not readily trade in all market conditions and may trade at significant discounts in periods of market stress. ETFs trade like stocks, are subject to investment risks, fluctuate in market value and may trade at prices above or below the ETFs net asset value. Brokerage commissions and ETF expenses will reduce returns. More information about these risks can be found in the Fund's prospectus. The Adaptive ETFs are distributed by Capital Investment Group, Inc., Member FINRA/SIPC, 100 E Six Forks Road, Suite 200, Raleigh, NC 27609. There is no affiliation between Adaptive Investments, the investment advisor to the Adaptive ETFs, The Nottingham Company, the fund administrator to the Adaptive ETFs, and Capital Investment Group, Inc. Contact Details Nottingham Lindy Fields +1 252-984-3811 lindy.fields@nottinghamco.com Company Website https://www.ncfunds.com/

November 10, 2021 11:11 AM Eastern Standard Time

Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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One Rockwell Announces Key Company Milestones and Client Growth; Launch of Growth Marketing Services to Drive Revenue for Lifestyle Brands

One Rockwell

New In-house digital marketing suite includes paid search and social, strategy, influencer programs, a full suite of creative services, and more; a newly hired top creative team to support strategic growth. One Rockwell (1R), a leading ecommerce agency specializing in creative design and technical solutions for lifestyle brands, today announced a series of milestones during 2021 which helped propel the company to managing over $350M in client revenue, up 61 percent from $216M in 2020. With household names like Clairol, Carhartt WIP, LeSportsac, Vera Bradley, and others already on 1R’s roster, the company welcomed more than 30 new clients including Naturopathica, Philosophy, Victor Victor and a multi-channel agreement with beauty conglomerate, Coty. 1R was also named “Best Ecommerce Experience” finalist in Glossy’s 2021 Beauty Awards alongside client Westman Atelier. Since working with 1R, clients such as Trish McEvoy, ZO Skin Health, Vera Bradley and more have seen explosive growth, consistently adding more than 50 percent in DTC revenues YoY in the US. While the agency steered major companies through the new online marketplace paradigm amid COVID-19, it simultaneously launched a full-service digital marketing arm, 1R Digital Marketing Services, that supports brands holistically by building and developing their entire ecommerce business from end-to-end, catering to every DTC touchpoint. With digital shopping continuing to reign supreme, the new offering presents an untapped opportunity for lifestyle brands to increase revenue, customer acquisition, conversion, retention, and more by leveraging the vast opportunities of the internet. “Redesigning TrishMcEvoy.com was very exciting but a large undertaking. The 1R team really made it easy to not only collaborate but keep the project on track,” said Kristina Castaldo, Senior Global Ecommerce & Paid Marketing Manager, Trish McEvoy. “I have worked with many agencies before and my experience with their team has been one of the best!” The company also welcomed two creative industry powerhouses to support the continued buildout of its new 360-creative services. Paul Recalde joined 1R as Creative Director, along with Director of Creative Services Karly Mossberg. Over the past twelve years, Recalde has been working with some of the world’s leading luxury, fashion and beauty brands and agencies, including MAC, Burberry, Gucci, Tiffany’s, Jimmy Choo, Michael Kors, Smashbox Cosmetics, Tom Ford Beauty, Urban Decay, and Balenciaga, to craft strategic, impactful storytelling and experiences. Recalde has an exceptional background including digital design, content, branding, motion graphics, and 360-degree campaign work. Mossberg brings more than 10 years of creative experience in the beauty and fashion fields, working across a multitude of verticals with stellar brands including Louis Vuitton, Chloé, Adidas, Uniqlo, Estee Lauder and Tom Ford. In addition to the creative additions, Emily Fontana has been appointed as Head of Digital Marketing. Fontana plans to leverage her skill set from SWAROVSKI and experience working across a variety of industries to implement effective marketing strategies that align with the company's business goals and foster growth. Looking ahead, 1R will be announcing exciting new partnerships with high-profile influencers, celebrities, and brands, and plans to continue integrating updated features and capabilities into its suite of services, built specifically for brands looking to optimize and accelerate their ecommerce experiences. “During the height of the pandemic, brands were not only coming to us to design and build their websites, but to help run, optimize and grow them,” said Shelly Socol, CEO and Co-founder of One Rockwell. “Bringing digital marketing in-house and investing in exceptional creative talent further solidifies our position as an agency leader and allows us to complement our entire suite of services in driving revenue for our clients." To learn more about 1R and its expertise in driving well-rounded, scalable, and engaging direct-to-consumer experiences, please visit https://www.onerockwell.com/. About One Rockwell (1R): One Rockwell (1R) is a full-service Shopify Plus agency driving digital transformation. For over ten years, 1R has brought creatives, strategists, managers, and innovators together to create exceptional digital experiences. Through collaboration and boundless drive, 1R connects good people with big minds: agency, partners, and clients working as one. 1R approaches every challenge and hurdle with excitement – from business analysis and strategy to UX and creative design to technical execution and integrations. Powered by a decade of experience and a sharp understanding of what makes digital brands thrive, 1R has designed and implemented over 80 digital stores within the fashion, beauty, lifestyle, home, food & beverage, and luxury verticals. Contact Details North 6th Agency for One Rockwell onerockwell@n6a.com Company Website https://www.1rockwell.com/

November 09, 2021 09:00 AM Eastern Standard Time

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