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Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Global Gaming Star and Influencer SypherPK Launches Signature Apparel Line, Metal Umbrella

Metal Umbrella

Born from Sypher PK’s creative vision to fill a void in the apparel market for gamers, Metal Umbrella’s anime and gaming inspired clothing was constructed for the digital generation. Developed as a lifestyle brand, the line is positioned to empower individuals, inspiring them to tap into their confidence. Dropping August 5 th, 2021, exclusively on MetalUmbrella.com, the “Too Young to Worry” Collection features gender bending wardrobe staples in sizes ranging from XS – 3XL including tees, hoodies, joggers, hats, and bandanas, plus a limited edition electric blue “Defy Destiny” hoodie. Capturing a vibe driven by the outspoken generation of today’s emerging leaders in Gen Z, the collection sets out to flip the script on failure. “Failure isn't about how many missteps you make; it's when you let your fear and worry stop you from doing the things you want to do.” Animes like Naruto played a major role in content creator SypherPK's personal development. Sitting in front of the television with his brothers, a young Sypher learned about dedication, passion, and the pivotal importance of following your vision despite other's opinions. Shop the “Too Young to Worry” Collection by Metal Umbrella HERE. "A lot of my passion and drive got sparked in my early years when I was around 13. I was making my first YouTube videos at that time and my motivation was having fun and connecting with people. This drop embodies that passion that I had starting out for creating content that people could connect with." – SypherPK, Creator, Metal Umbrella About SypherPK: SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. Sypher is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 paula@sterlingpublicrelationsoc.com

August 02, 2021 10:00 AM Pacific Daylight Time

A Box for Every Lifestyle: Tips on How to Be Prepared on the Go

YourUpdateTV

What if you could discover new products that cater to your interests, but also support small businesses? Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. Recently, the Host of Dailyburn 365 and BYUTV’s Battle of the Ages, JD Roberto, teamed with Bespoke Post and YourUpdateTV on a satellite media tour to talk about the Bespoke Post concept and tips on how to be prepared on the go. A video accompanying this announcement is available at: https://youtu.be/oG2BDWlDE2g Bespoke Post was founded with a mission to work with small brands and help them establish themselves in the industry, and approximately 90% of the products they sell come from small businesses. By being a member, you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. And Bespoke Post negotiates on behalf of their community to deliver quality goods at an affordable price—each box is priced at $45 but filled with usually $70+ in value. From outdoor gear, apparel, or to trying new food and drink recipes, there is a box that caters to all these categories and more. Some of their most popular boxes include: Weekender, Flip, Aged and Over Easy. The concept of Bespoke Post is to create subscription boxes around a central theme that will introduce people to something new. All they need to do is take a quick preference quiz and they’ll be assigned a ‘Box of Awesome’ each month with curated products that fit their lifestyle. Members also have the option to skip or swap their shipment anytime, at no cost. Bespoke Post subscription boxes and e-commerce services are available at bespokepost.com. About JD Roberto: JD Roberto is a two-time Emmy nominated TV personality, writer, director, and producer. JD is currently the host of BATTLE OF THE AGES, a new family-oriented game show on BYUtv. He is also Executive Producer and Host of the ground breaking DAILY BURN 365 (Emmy® nomination) – where he's helping lead a revolution in fitness and digital streaming. Music lovers can catch JD hosting SONG POP LIVE a daily, app-based music game show based on the wildly popular music trivia app. You can also find him streaming the latest in tech, outdoor, and kitchen gear on AMAZON LIVE. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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Akeneo Once More Named a Leader in IDC MarketScape on PIM

Akeneo

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced that it has once more been named a Leader in this year’s IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment (Doc # #US47482521, July 2021). The recognition follows Akeneo being named a Strong Performer as a new entrant in the Forrester Wave™ for Product Information Management (Q2 2021), and an Overall Value Index Leader and Exemplary Vendor by Ventana Research in their Value Index on Product Information Management (2021). The IDC MarketScape evaluated 16 companies for the report, but only positioned five in the Leaders category, where Akeneo was recognized for both its current product capabilities, as well as its go-to-market strategy that aligns with customer's growth ambitions. Akeneo is trusted by over 500 PIM enterprise customers in 39 countries worldwide, some of which use Akeneo’s solutions to manage PIM across tens of millions of products and to manage terabytes of digital assets. IDC expects technology buyers will increasingly prioritize PIM applications that readily integrate with adjacent technologies such as digital commerce and content management. With 130 implementation partners and 90 technology partners for its PIM solution, Akeneo enables online merchants to deliver modern digital experiences that enable them to tell richer stories about their products across the end-to-end customer journey. IDC offers special praise for Akeneo’s ease of use, noting that Akeneo clients and partner organizations consistently score Akeneo highly for its UI and overall usability. Akeneo’s users also gave the company an above-average rating for customer support, with customers reporting that Akeneo was very quick to respond to and resolve support requests. The report also notes Akeneo’s commitment to open-source development, which enables customers to try its product without financial commitment, while benefiting from a well-established global PXM community. “IDC believes the importance of PIM systems will only grow as a larger share of all transactions occur online, prompting organizations to seek out stronger customer relationships via engaging product stories,” Jordan Jewell, IDC's research director for digital commerce, writes in the report. “Consider Akeneo if you are a B2C or B2B organization with a wide range of business models and if you need a tightly integrated system for high-quality product information across all owned and unowned digital channels, as well as offline channels including in-store and print.” “At Akeneo, we’re always striving to build the best solution for our customers, and earning this recognition from IDC, Forrester, and Ventana is a testament to the strength of our vision,” said Akeneo CEO Fred de Gombert. “These organizations’ analysts understand that Akeneo is fusing best-of-breed technology and a true commitment to customer experience to deliver the powerful and streamlined solutions needed by today’s eCommerce and omnichannel merchants.” An excerpt of the full report can be downloaded here: https://www.akeneo.com/white-paper/idc-marketscape-pim-applications/ About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. More information at https://www.akeneo.com About IDC MarketScape: The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io

July 28, 2021 05:00 PM Eastern Daylight Time

Nofar Energy, one of Israel's leading renewable energy companies, acquired 67% of the rights to Blue Sky Utility for a total consideration of $91M.

Nofar Energy Ltd.

Nofar Energy LTD (“Nofar”), a global renewable energy power producer with activity across Europe and Israel, acquired 67% of the interest in Blue Sky Utility (“Blue Sky”), a US based, Commercial and Industrial (“C&I”) solar and storage developer for a total consideration of $91M. The acquisition capital will be divided up between $26M of initial purchase and equity injection into Blue Sky and a debt facility of $65M provided for future growth investments. Blue Sky is a renewable energy and storage developer, based out of Napa, CA. Blue Sky specializes in a unique business model tailored to the C&I space with a focus on multitenant real estate. The company’s business model is characterized by scalability and uniformity. The company currently operates and manages over 20MW of C&I assets and maintains a near term pipeline of over 80MW of new solar and storage installations. For Nofar Energy, this transaction represents its entry into the U.S., which aligns to the company's strategy to expand its operations into the world’s leading markets and synergetic to Nofar’s expertise in the C&I space. Both the US market and the C&I segment continue to demonstrate robust growth with an estimated increase of 25% in 2021 vs. 2020. Nofar and Blue Sky expect the investment to accelerate the execution of Blue Sky’s existing near-term pipeline and the implementation of several hundreds of MW in development. “Nofar engaged in a thorough investigation of the US market,” noted Ofer Yanay, Nofar’s founder and Chairman, “and through this process we became aware of Blue Sky and their unique business model. Blue Sky’s qualities resemble those of Nofar Energy; an emphasis on C&I projects, high level of scalability and uniformity and a set of capabilities and execution track record that present significant barriers to imitation.” Nadav Tana, Nofar’s CEO added, “we have singled the U.S. market as one of Nofar's most important destinations and I am pleased to announce this significant investment.” “We’re excited to be joining forces with Nofar,” explained Ran Bujanover, Blue Sky’s President, “in Nofar we found a partner that shares our market philosophy and has the capacity to support our acceleration.” Barend Venter, Blue Sky’s CEO further elaborated, “Nofar’s excellence in the C&I space demonstrated real synergies. The combination of our two companies has the potential to create a real powerhouse in the local C&I space.” Beta Finance served as financial advisor, Lummus Consultants as technical advisors, ICF as market advisors, KPMG as accounting and tax advisors and Barnea Jaffa Lande & Co and WilmerHale LLP served as legal counsel to Nofar Energy. Garrett Stiepel Ryder served as legal counsel to Blue Sky. About Blue Sky Utility: Blue Sky Utility LLC is a privately-held renewable energy and storage company headquartered in Napa, California. Blue Sky develops, builds and manages C&I solar and energy storage facilities throughout the United States. Blue Sky’s unique business model allows commercial real estate stakeholders to benefit from on-site affordable renewable energy and storage solutions. Blue Sky owns 15MW and operates over 20MW of solar assets, with an existing near-term pipeline of over 80MW and several hundred of MWs in development. Learn more at www.blueskyutility.com. About Nofar: Nofar Energy (O.Y. Nofar Energy LTD.) is a publicly traded company at the T.A Stock Exchange (TASE), with a global renewable energy power producing activity across Europe, Israel and the US. Founded in 2011, the company has evolved at incredible speed thanks to its multidisciplinary capabilities and innovative approach. Nofar Energy has strong internal capabilities which translates into a competitive advantage, as it conducts the development, design, permitting, planning, financing, constructing, operating and maintenance, and long-term holding of its projects. Integrating these capabilities enables Nofar to promote projects throughout the entire value chain while maintaining strict standards. The company operates in the Renewable Energy industry, and its activities include ground-mounted solar projects, floating solar projects, rooftop solar projects, and electricity storage projects. Nofar Energy has developed an impressive portfolio of projects in Israel and Europe, containing thousands of megawatts of power producing projects. Learn more at www.Nofar-Energy.co.il/en Contact Details Dikla Ivry Pardnoy +972 52-380-4085 dikla@ivripr.com Company Website https://www.nofar-energy.com/

July 28, 2021 09:21 AM Eastern Daylight Time

Purify Fuel Captures Silver Medal at CleanEquity Monaco Event For its Emission Reduction Solution for Diesel

Purify Fuel

Purify Fuel received the silver medal for its nanO2 ESG combustion catalyst technology at CleanEquity® Monaco 2021 which took place last week. CleanEquity® is an annual invitation-only event hosted by Innovator Capital, the London based specialist investment bank. The event attracts investors from around the world to hear pitches from emerging technologies designed to reduce environmental impacts. “Purify Fuel was delighted and honored to receive second place recognition at CleanEquity® Monaco 2021 amongst such an impressive field of presenters” stated Purify Fuel’s CEO John Carroll. “With the world’s focus on developing immediate fossil fuel alternatives, we cannot lose sight of the reality that the majority of industries are still dependent on heavy duty diesel fuel applications and searching for ways to reduce emissions. We were pleased that the immediate benefits of our nanO2 ESG combustion catalyst to help this primary fuel source burn cleaner were recognized by this august body”. Other partners and sponsors of the conference include Prince Albert II of Monaco’s Foundation, Cision, Covington & Burling, Cranfield University, the Monaco Economic Board and Taronis Fuels. Purify Fuel has been identified as one of the world’s most innovative sustainable technology companies and presented to selected sovereign, corporate, family and professional investors, policy makers, end users and international trade media. Its nanO2 ESG combustion catalyst technology provides a transitional solution that will help fight climate change until alternatives are invented. The product has been extensively tested since the middle of last year and has been aggressively launched across multiple industries (rail, marine, oil and gas, and mining). Since 2018 it has treated 50MM gallons of diesel removing the equivalent emissions produced by 139,000 automobiles. Purify Fuel uses patented nanotechnology-based rare earth oxides to help large diesel operators save money and reduce emissions. Purify Fuel’s nanO2 ESG Combustion Catalysts® are custom blended to optimize diesel fuel and biodiesel blends for marine, fracking, military, mining, power generation, and rail markets. The combustion catalysts increase energy harvested from each gram of fuel while reducing particulate matter emissions and soot created by incomplete combustion. Purify Fuel works directly with large consumers of diesel and biodiesel fuel to help them save money, increase power, and reduce emissions. For more information on Purify Fuel, please visit purifyfuel.com Contact Details Purify Fuel Carleen Lyden Walker +1 203-260-0480 c.walker@purifyfuel.com

July 27, 2021 04:53 PM Eastern Daylight Time

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Code 1 Supply Now Offering COVID-19 and Influenza Combination Testing Kits per CDC Recommendation

Code 1 Supply

Code 1 Supply, a leading distributor of best-in-class medical diagnostics, brand-name supplies and equipment and provider of CPR training equipment and student materials, is responding to the Centers For Disease Control’s (CDC) call for laboratories to consider adopting a multiplexed method that can facilitate detection and differentiation of SARS-CoV-2 and influenza viruses by offering the LifeSign Status™ COVID-19 Flu A&B rapid combo test to laboratories and medical offices as flu season approaches. The LifeSign Status™ COVID-19 Flu A&B rapid test is a qualitative assay for the simultaneous detection of influenza A&B antigen and SARS CoV-2 antigen from nasopharyngeal swabs obtained from patients with respiratory symptoms. The LifeSign Status™ COVID-19 Flu A&B rapid test is the only EUA authorized visual-read COVID-19/Flu rapid combo test on the market. Such assays can facilitate continued testing for both influenza and SARS-CoV-2 and can save both time and resources as testing for both viruses increases. “The COVID-19 pandemic has led to many scientific innovations that continue to help detect and monitor the virus in our communities," said Matt Regan, CEO at Code 1 Supply. “As we get closer to flu season, it’s important for doctor’s offices, clinics and laboratories to prepare for an influx in testing that the CDC expects for both COVID-19 and influenza. Offering combination tests to authorized purchasers helps cut down on the number of tests being ordered and allows providers to test more patients in a timely manner.” The LifeSign Status™ COVID-19 Flu A&B rapid test is available now for purchase through Code 1 Supply. Representing the most trusted and respected manufacturers of medical diagnostics, supplies and equipment, Code 1 Supply offers next-day shipping for all orders and free shipping on orders over $750. To learn more about how Code 1 Supply can support your COVID-19 and influenza testing needs, please visit www.code1supply.com. About Code1Supply Code 1 Supply is a national distributor of best-in-class medical diagnostics, brand-name supplies and equipment and a leading provider of CPR training equipment and student materials. Representing the most trusted and respected manufacturers of medical diagnostics, supplies and equipment, Code 1 Supply is committed to providing innovative products and outstanding services at the best prices. We are proud to be the medical supply partner for healthcare providers, hospitals, urgent care centers, businesses and communities nationwide. For more information, visit www.code1supply.com. # # # Contact Details Rita Murphy +1 774-454-1516 rita.murphy@svmpr.com Company Website https://www.code1supply.com/

July 27, 2021 03:06 PM Eastern Daylight Time

BitX Funding Offers Amazon Loans for Every Seller

BitX Funding

Fairfield, Conn. July 10, 2021—Sellers can be assured that BitX Funding has its back when it comes to securing working capital. Whether they be well-established or just starting out, BitX Funding offers anything from merchant cash advances, small business loans, and invoice factoring to any and all entrepreneurs. “BitX Funding can take the entrepreneur and get them up and running with startup liquidity of up to $400K. We can take a company that is successful but has less than $1 million in inventory and provide them more funding. For companies that are well established with $1 million-plus in inventory, we can take them to higher highs,” says Todd Rowe. BitX Funding’s inventory finance process works by evaluating what type of seller you are. Unlike banks that look to see if you have a qualified, brick-and-mortar store, BitX Funding opens the gates for 3P sellers and allows for more money at a faster rate. When you put in the application, you’ll receive a value based on your equipment/inventory in around 3 to 4 weeks. As long as you have a product to sell, the option is yours for the taking. “Everyone struggles,” says Rowe. “You grow to a certain point and can’t get any higher. After a period of time, you can’t just tap your friends and family anymore.” Amazon can be a gold mine of opportunity. It just takes one sale sometimes to catch the businessman bug. Working with a fintech as established as BitX Funding can solidify your goals and make the idea of loans a delight rather than a nightmare. BitX Funding is the online marketplace for small business owners looking to fund a project. We specialize in connecting small business owners with lenders who will compete for your business. We believe small business owners drive the economy and we are passionate about helping your company reach its full potential. Using our Amazon inventory financing services, we can help ensure you receive the funding needed to grow your business. You can reach a loan specialist toll-free at 1-800-824-2407, or email info@bitxfunding.com or apply online and we can guide you on which loans are the best fit for your business. Contact Details BitX Funding Todd Rowe +1 203-763-1430 info@bitxfunding.com Company Website https://www.bitxfunding.com

July 27, 2021 01:04 PM Eastern Daylight Time

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Emax Launches #LevelUp with A Modern PC Campaign

Emax

Emax is the largest electronics retailer in the GCC. It has the widest selection of electronics in the UAE, with over 200 brands and 20,000 products all under one roof. The award-winning brand offers a diverse product range that includes photography, IT, mobiles, accessories, drones and robotics, sound and vision, personal audio, gaming, personal care, home appliances, health, and fitness. The brand provides solutions to enhance people's lifestyle and homes with the latest electronics, appliances, and gadgets from trusted brands such as Samsung, Apple, Microsoft, LG, Panasonic, Sony, HP, Bose, Siemens, Lenovo and more. Emax’s latest campaign, “#LevelUpWithAModernPC” encourages consumers to share their #LevelUp Story and win a Modern PC. The campaign further brings forth the promise, "You've got the talent, We’ve got the tech”. So, if technology is the driving force behind your success story, share with us how a Modern PC will help you do what you’re good at better and faster. Innovate and churn out your best creative works. And stand a chance to win a Modern PC ”. Providing impetus to this campaign is Microsoft – a valued partner supporting empowered consumers to achieve more using modern devices. Redington is yet another pillar of strength and technological partner without whom this endeavour would be incomplete. Keeping in mind the changing dynamic of consumer experience when it comes to sophisticated gadgets, Redington offers a plethora of devices for new-gen youth and professionals. The #LevelUpWithAModernPC campaign allows users to post their stories online and get an opportunity to win a Modern PC. The campaign is open to residents in Gulf. Speaking on the campaign, Emax commented, " The rationale of the #LevelUpWithAModernPC is to encourage consumers to explore and consider technology upgrades via modern devices. With the changing paradigm, a cross-section of students, working professionals, businessmen who spend several hours on PC are constantly looking for faster, smarter and tech-savvy products to enhance their deliveries while discovering a new dimension in them." Hence whether you are already on top or are gearing to reach the top, a Modern PC is the perfect, realistic and readily available solution for all! To make this campaign a huge success, the company has roped in renowned influencers from Dubai, viz. Nimmy, Big Rossi, Faith, Ines, Nikita and many more. They will share their interesting #LevelUp stories and encourage their followers to do the same. Furthermore, to inspire the audience to share their #LevelUp stories, Emax will give a Modern PC to all the winners. These stories can be viewed on the Emax campaign website (https://emax-ms.emaxme.com/), and audiences can like and share them and leave their comments. Though the campaign has just taken flight, we expect an overwhelming reach of 12-13M impressions and some exciting entries from our audience. Contact Details Pulp Strategy Ambika Sharma ambika@pulpstrategy.com

July 27, 2021 01:00 AM Eastern Daylight Time

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