Consumer

Baby/Maternity Children Family LGBT Men Religion Teens Women
News Release Digital Asset Direct

Announcing Nilu27: a Hypercar Brand from Celebrated Designer Sasha Selipanov

Nilu

Nilu27 is the company founded by Sasha and Inna Selipanov to introduce an extraordinary vehicle lineup over the next ten years. And it begins this summer with the public debut of their first vehicle: the breathtaking V12-powered NILU hypercar, which will be revealed to the public at Pebble Beach during Monterey Car Week in August. The new company – named from a combination of the founders’ daughters’ names, Nica and Lucia – brings an unrivalled depth of automotive knowledge and expertise. Sasha’s sports car legacy includes landmarks that began with the Lamborghini Huracán before moving on to the Bugatti Chiron and Bugatti Vision Gran Turismo. Sasha was also responsible for the design of the Koenigsegg Gemera and Koenigsegg CC850, among the many vehicles stemming from his two-decade career in the automotive industry. Nilu27 was co-founded by Inna Selipanov, who brings a wealth of marketing and business development experience to the venture. Aside from being married for more than 20 years, Inna and Sasha enjoyed dynamic collaborations during their respective stints at Genesis and Koenigsegg. Combining their complementary skill sets in this new endeavor puts them on a unique path to disrupt the industry. CRAZY ENDEAVOR Sasha felt sports car development had veered off course in an effort to check way too many boxes. The automotive industry’s fascination with technology has led to a plethora of technologically advanced, yet emotionally sterile products. Sasha’s vision is to explore the DNA of what defines a sports car, focusing on an emotional engagement with each of our senses. The vision is unique in both his approach to the product and brand itself, resulting in vehicles that promise to be beautiful and brutal in equal measure. The NILU hypercar will create an authentic analog driving experience, deploying a naturally aspirated engine designed to set the driver’s senses tingling. “ One of my most vivid childhood memories was seeing an old magazine clipping of Gilles Villeneuve in his #27 F1 car power sliding out of a corner. I instantly fell in love with the image of that visceral, beautiful beast,” Sasha recalled. “This passion took me on a rollercoaster ride through my career, culminating in Nilu27. Now, my team and I are finally able to explore the quintessential automotive themes of beauty and brutality without the limitations commonly imposed by the industry or preconceived commitments to technology. We cannot wait to present our first car this summer! ” PEBBLE BEACH DEBUT After living in Sasha’s mind and sketchbook since 2007, his vision has taken a physical form and will be revealed first to a number of industry insiders in Los Angeles in early August. It will then be seen by the public and media for the first time on the ramp at Pebble Beach Golf Course on August 15 during Monterey Car Week. Following its debut, the NILU hypercar will appear at a number of events and functions during the week, culminating in its appearance on the Concept Lawn at the Pebble Beach Concours d’Elegance on August 17-18. For more information, please visit www.nilu27.com EDITOR’S NOTE A high-resolution image of the NILU hypercar can be accessed here, along with animated video assets: dropbox.com/scl/fo/xs0d07ogk4mql24ohf934/ANMDxpHteiH-sMbk0rhmfzo?rlkey=46ac9r5qafnea7leve9f7a7of&dl=0 Any media wishing to interview Sasha Selipanov or the founding team should please contact greg@theidagency.com ABOUT Nilu27 Founded in 2024 by Sasha and Inna Selipanov, Nilu27 is on a mission to produce quintessential sports cars. With a primary focus on beauty and brutal performance, the company’s purpose is to celebrate all elements of the car that engage the senses. This sometimes means divorcing from technology. We build cars for car people. For more information, please visit www.nilu27.com Contact Details Greg Emmerson, The ID Agency greg@theidagency.com Company Website https://www.nilu27.com/

May 21, 2024 06:05 AM Pacific Daylight Time

Image

HOME "SMART" HOME

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

May 20, 2024 07:00 AM Eastern Daylight Time

Video

Tackling Childhood Peanut Allergies

YourUpdateTV

Right now, more children in the U.S. are living with peanut allergy than ever before, and approximately 75% will not outgrow their allergy. Recently, Pediatric Allergist, Dr. Douglas Mack, and Sarah Korieshi, the Mother of a peanut allergic child, participated in a nationwide satellite media tour to discuss the impact on children and innovative new treatment options that can help. A video accompanying this announcement is available at: https://youtu.be/5uKicnsGHv8 The repercussions of this condition are profound, extending beyond mere dietary restrictions to impacting a child's daily life, social interactions, and overall well-being. The constant fear of accidental exposure and the potential for severe allergic reactions can also be extremely difficult for families to navigate. The increase in prevalence over the past 20 years has driven a growing need for effective treatment options to manage the condition. For doctors, that means treatments that reduces the likelihood of an allergic reaction in the case of accidental exposure, and treatments that work within the lifestyle of the child and family. The good news is that recent years have brought about a spate of new innovations in the allergy space. For example, there is currently an ongoing clinical trial evaluating Viaskin TM Peanut, a patch containing the equivalent of one one-thousandth of one peanut kernel. The patch is applied each day to a child’s back in order to build up a tolerance to peanut protein, making it less likely that a child will have a reaction after an accidental exposure. For parents, a treatment like this would be life-changing, as a non-invasive option – something that can be incorporated into our busy lives, without any restrictions to regular activities. Having access to a treatment option that allows children and parents to participate in typical activities for a child, such as birthday parties, sports activities, attending camp, or even school, would give parents peace of mind and children the care-free life they deserve. For more information, visit vitesseallergystudy.com About Dr. Douglas Mack Dr. Mack is co-author of clinical guidelines on the prevention of allergy, oral immunotherapy and anaphylaxis and focuses on oral immunotherapy for food at Halton Pediatric Allergy clinic. Dr. Douglas Mack has been a pediatric allergy, asthma, and immunology specialist for over 10 years. Dr. Mack is an assistant clinical professor in the Department of Pediatrics at McMaster University and is an affiliate of Sick Kids. He sits on the board of directors at the Canadian Society of Allergy and Clinical Immunology. He is co-author of clinical guidelines on the prevention of allergy, oral immunotherapy, and anaphylaxis. Dr. Mack is co-founder of Halton Pediatric Allergy clinic where his focus is on oral immunotherapy for food. About Sarah Korieshi Sarah learned that her daughter Zara had a deadly peanut allergy when she was just 9 months old. The first thing she thought was, not only how life-threatening eating a food can be, but also living with the constant fear of what may happen every time she eats. There has always been constant fear with how unpredictable a reaction can be, and the anxiety that comes with solely relying on avoidance really takes a toll. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2024 10:09 AM Eastern Daylight Time

Video

THE MTV OF INDEPENDENT FILM!

YourUpdateTV

The 6th Annual Transparent Film Festival is set to take place at the iconic Producers Club in midtown Manhattan's Theatre District on June 13th, this festival will not only feature some of the best in Indie Film from over 1000 submissions world-wide but will also include the launch of ABFAB.COM, it’s digital app free streaming platform. ABFAB.COM aims to be the go-to hub for indie filmmakers, akin to what MTV did for musicians when it debuted in 1981, but with an expanded scope. With a commitment to showcasing diverse talents from across the globe, ABFAB.COM is not only partnering with festivals like Transparent Film Festival but also welcoming submissions directly from content creators. Phase 2 of its launch will broaden its scope to include comedians, theater groups, musicians, and more, in line with the original MTV ethos of celebrating creativity in all its forms. Brian McLane, the founder of Transparent Film Festival, emphasizes the need for platforms like ABFAB.COM to provide exposure and recognition to independent filmmakers, echoing the success of the festival in highlighting the abundance of talent in the indie film scene. Through ABFAB.COM 's 24-hour streaming network, every content creator will have a chance to display their work without the clutter of an app. “We want to do everything we can to promote independent filmmaking and independent filmmakers, so having been around when MTV first came out and seeing what that did for the music world, we wanted to create ABFAB.COM so all types of films from all over the world will have a home and a place to get exposure”, said McLane. Embracing the spirit of MTV's on-air VJs, ABFAB.COM is gearing up for worldwide auditions to find presenters who embody unity and individualism, much like the iconic personalities of MTV's golden era. Festival Co-Founder, Michael Farr said “It’s a cool time for content creators and on-air personalities so in addition to in-house productions like “Director’s Spotlight hosted by James Ylisela,” other ABFAB.COM original programming, plus the amazing content that gets submitted to us, we will pay homage to the MTV era by casting VJ’s to intro films and host content on the channel. As submissions for the 6th Annual Transparent Film Festival are now closed, the festival's commitment to reviewing every film in its entirety sets it apart, providing valuable feedback to content creators and ensuring a fair evaluation process. ABFAB.COM seeks to offer viewers an alternative to mainstream platforms, focusing on independent content creation and delivering a quality viewing experience. Festival Judge, Marc Mifsud said “We take great pride in the fact that we review each and every film that is submitted and provide direct feedback to filmmakers, I think the people who submit feel good knowing that their film will be reviewed and not just end up in a pile of films that never get a chance to be truly judged.“ For tickets to this year's festival or more information about Transparent Film Festival and ABFAB.COM, visit www.transparentfilmfest.com Don't forget to tune in to Transparent TV on Manhattan Cable Channel 34 Spectrum every Friday night at 12 midnight ET. About Transparent Film Festival: Founded by Brian McLane, Transparent Film Festival celebrates independent filmmaking by honoring each submission with a thorough review process that includes full viewing of every film submitted. With over 2500 films submitted in its first five years, the festival remains dedicated to its mission and is now in its 6th year, aiming for IMDb certification. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 16, 2024 02:40 PM Eastern Daylight Time

Video

Shareholder Warns Maker of Oreo That They are Endangering Their Brand

NLPC

Following the viral online ad it released about Oreo and its troubling partnership with LGBTQ advocacy group PFLAG, National Legal and Policy Center has published a follow-up video to promote a shareholder proposal it will present on May 22 at the annual meeting of Mondelez International, parent company of the cookie brand. NLPC’s resolution calls upon the multinational snack giant to scrutinize areas of risk where it has engaged in disturbing relationships with outside organizations, such as the one Oreo has with PFLAG. Other examples in the proposal cite Mondelez’s support for the Marxist, anti-law enforcement group Black Lives Matter Global Network Foundation, and the company’s partnership with the anti-Semitic UN Human Rights. “Mondelez is carelessly dashing through the consumer market dropping mines that very well could end up as tripwires for themselves,” said Paul Chesser, director of the Corporate Integrity Project for NLPC. “It’s not surprising since Chairman/CEO Dirk Van de Put also serves on the board of Anheuser Busch InBev, the company that self-inflicted the greatest brand destruction in many years last April with Bud Light.” As NLPC pointed out with its Oreo video released in February, PFLAG condones gender transition treatments for children as young as three years old, and battles to make sure books with explicit content are allowed in public schools and libraries. NLPC initiated its campaign to highlight the cookie-maker’s inappropriate relationship with PFLAG after it noticed the brand’s social media accounts – primarily on X (formerly Twitter) – were heavily populated with posts in support of PFLAG’s various narratives, causes and social advocacy. The new video released today calls attention to Mondelez’s alliances with BLM and UN Human Rights, as well as PFLAG. In a white paper filed with the Securities and Exchange Commission last month, NLPC also identified possible risky relationships the Chicago-based company has with organizations that include Human Rights Campaign, World Economic Forum, the World Health Organization, and others. The broader media is noticing the increasing criticisms of Corporate America’s fealty to the radical LGBTQ+ agenda that includes the sexualization of children. The Wall Street Journal last week reported on NLPC’s proposal for Mondelez, and last month the nonprofit corporate watchdog earned widespread coverage of its proposal at Disney, which sought equal treatment for employees who have been victimized by radical gender ideology. “The political winds have shifted from just a few years ago, yet Mondelez is still living in the past as if nothing has changed,” said NLPC Chairman Peter Flaherty. “Now that the extreme transgenderism push has inevitably progressed to endanger children, corporate involvement in social justice issues is more treacherous than ever. We urge Dirk Van de Put to wake up to the reality before it’s too late, or the consequences could be devastating.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

May 16, 2024 10:00 AM Eastern Daylight Time

ACTIVATE INTRODUCES INNOVATIVE GAMING EXPERIENCE FEATURING STATE-OF-THE-ART TECHNOLOGY TO CINCINNATIANS

Activate

Activate, the pioneering live-action gaming venue and viral sensation on TikTok, is excited to announce the grand opening of its first Ohio location opening in Cincinnati on May 31, 2024. The unique and dynamic venue promises an opportunity for guests to immerse themselves in the nationwide gaming phenomenon. Activate Cincinnati is located at 3103 Disney St., Cincinnati, OH, United States, 45209. Activate is transforming the gaming landscape, expanding its influence across the United States with 11 thriving locations and a momentum that shows no signs of slowing down. With a global player base exceeding 2.5 million, this exhilarating experience seamlessly merges state-of-the-art technology with thrilling challenges, offering an electrifying social escapade. "Opening our first location in Ohio fills us with immense excitement,” says Will Gray, Director of Marketing at Activate Games. “We're eager to bring the thrill of Activate to a new market, where we can engage and entertain even more adventurers. Get ready, Cincinnati, because an unforgettable experience awaits!” Activate Cincinnati’s new state-of-the-art gaming facility welcomes all ages and skill levels, encouraging players to explore and create their own unique gaming experience. Here’s what to expect: Guests can sign up in groups of two to five players Through progress tracking via Activate’s high-tech electronic RFID wristbands, players can rack up points, leveling up and earning prizes along the way. Top gaming rooms include the TikTok viral sensation Mega Grid with 500+ multi-activated rainbow-coloured tiles, blasting the beaming bullseye in a game called Strike, and feel like a modern day spy in the Laser room. Try Level 1 easy or take it to Level 10 extreme. Play as a team in cooperative mode, or challenge your friends in competitive mode games. In addition to Cincinnati, Activate can be found in major U.S. markets such as Houston, Plano, Chicago, Atlanta, and New Jersey. Additional Activate locations are set to open in 2024 across the U.S. in markets such as Charlotte, Kansas City, Columbus, and Detroit, along with internationally in the UK and UAE. Today, Activate operates over 30 locations across Canada and the U.S. PLAN YOUR VISIT Book in advance to save time and ensure a game room is available. Each game lasts 1-3 minutes. The full gaming experience lasts 75 minutes. Complete the safety waiver required for you to play in advance. Wear activewear and flat, closed-toe shoes. Age requirements: Children 10 and under require a paid adult with them at all times in gaming rooms. Children ages 11 to 13 must have an adult present at the facility. Where: 3103 Disney St, Cincinnati, OH, United States, 45209. When: Monday through Thursday, 10 a.m. to 10 p.m. | Friday through Saturday, 9 a.m. to 11 p.m. | Sunday, 9 a.m. to 10 p.m. Cost: Monday through Thursday, $24.99 | Friday through Sunday, $29.99 For a sneak peek into Activate’s action-packed gaming experience, and to keep tabs on the Activate Cincinnati grand opening, visit www.playactivate.com/cincinnati. Gift cards are now available for Activate Cincinnati, here. Use promo code CINCYPRESALE50 to receive 50% off before opening day. Join the Inner Circle to be the first to hear about new locations, behind-the-scenes information, deals, and more. As a thank you for signing up, Activate will extend 50% off your first booking, valid until June 17, 2024. Please find imagery assets here. Founded in 2019, Activate is a state-of-the-art gaming facility with locations across the United States and Canada. Each Activate location offers a variety of unique gaming rooms with over 700 levels for players to compete, earn stars, and track achievements online. Activate combines physical activity and gaming to create an immersive experience as part of a healthy lifestyle. To learn more about Activate, please visit https://playactivate.com. Follow Activate on Facebook at http://www.facebook.com/activategames and Instagram at https://www.instagram.com/activategames/. Contact Details Jalila Singerff +1 613-614-6777 jalila@jiveprdigital.com Company Website https://playactivate.com

May 16, 2024 09:07 AM Eastern Daylight Time

Exciting Outdoor Adventures in Arkansas State Parks

YourUpdateTV

Unparalleled opportunities for adventure, exploration, and relaxation await visitors in Arkansas state parks. Recently, Jason Parrie, Park Ranger at DeGray Lake Resort State Park and Kayla Gomance, Assistant Chief of Interpretation for Arkansas State, conducted a satellite media tour to talk about the variety of outdoor experiences and available accommodations in The Natural State. A video accompanying this announcement is available at: https://youtu.be/iXo64pYNWo4 Arkansas's diverse array of natural wonders spans across 52 state parks, covering a sprawling 54,400 acres. With a staggering 1,800 campsites, 208 cabins, and 5 lodges, these parks cater to the needs of over 8 million visitors each year, inviting families to immerse themselves in the beauty of The Natural State. With endless adventure opportunities for visitors of all ages and interests, Arkansas state parks are perfect places to get away. There are tons of fun activities to do with family and friends while visiting the State Parks of Arkansas – things like hiking scenic trails, kayaking on lakes and streams, fishing, birdwatching, touring historic sites, visiting museums, geocaching, and so much more. For those who prefer to explore on two wheels, mountain biking is a great way to get outdoors and get some exercise. With miles of challenging trails, Arkansas State Parks offer a mountain biking experience like no other. For something more fast-paced, visiting can head to one of the Monument Trails. No matter the skill level, there's a trail that will challenge and inspire everyone. Arkansas is home to some of the most beautiful hiking trails in the country, and the state parks are no exception. Named the nation’s best mountain biking trails by Outside magazine in 2023, the trails are designed to showcase the state’s unique landscapes and cultural heritage. Take in the stunning views of the Ozark Mountains on the Signal Hill Trail at Mount Magazine State Park, or explore the ancient geological wonders on the Cedar Falls Trail at Petit Jean State Park. Arkansas is also a haven for water sports, with abundant lakes, rivers, and streams perfect for kayaking, canoeing, paddleboarding, and fishing. Whether seeking a tranquil float or an exciting whitewater challenge, visitors will find ample opportunities to explore these scenic waterways. Nature enthusiasts will delight in Arkansas's diverse wildlife. From birdwatching and butterfly spotting to glimpses of deer, elk, and other native species, Arkansas State Parks offer prime locations for wildlife viewing, photography, and unforgettable encounters. Arkansas state parks, offer opportunities to sleep under the stars, cozy up in a rustic cabin, or enjoy the comforts of a modern campground or lodge. In addition to recreational activities, Arkansas State Parks are also centers for education and relaxation. They offer interpretive programs, guided tours, and hands-on activities focusing on ecology, geology, history, and conservation. Visitors can also engage in wellness activities like forest yoga, nature walks, or simply enjoy the tranquility of a lakeside view. Arkansas state parks are ideal destinations for families looking to bond and create lasting memories. With affordable accommodations, exciting recreational activities, and special events tailored for families, these parks provide the perfect setting for summer adventures that everyone will enjoy. Ready to plan a visit to an Arkansas state park? Visit arkansasstateparks.com for more information. Jason Parrie Bio Jason Parrie works as a sergeant for Arkansas State Parks at DeGray Lake Resort State Park. Parrie has served as both an interpreter and a commissioned law enforcement officer. In 2014, he became a full-time park ranger at DeGray Lake Resort State Park. Parrie is certified in Hunter and Boater Education, Kayaking, CPR, First Aid, and Lifeguarding. Today, as a lifeguard instructor trainer, Parrie serves as Chair of the Department’s Medical Advisory Committee and is the Department’s lead American Red Cross medical instructor. He is also certified in Wildland Firefighting, Search and Rescue, and Bike Patrol. Parrie earned a bachelor’s degree in biology from Centre College of Kentucky and is a graduate of the National Association of State Park Director’s Leadership School and the Arkansas State Parks Management Trainee Program. Kayla Gomance Bio Kayla Gomance works as Assistant Chief of Interpretation for Arkansas State Parks. Gomance escorts visitors into the woods, lakes, and the past in hopes that hearts and minds can connect with places she loves. Her passion for the profession has led her to serve as a regional officer for the National Association for Interpretation. In her downtime, you will find her atop her stand-up paddleboard alongside her dogs, Josie and Lottie, and husband, Eric. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2024 10:27 AM Eastern Daylight Time

Video

The Humane Society of the United States Helping Pets in Poverty: Keeping People and Pets Together in Hard Times

YourUpdateTV

A video accompanying this announcement with Humane Society of the United States president and CEO Kitty Block, is available at: https://youtu.be/qtc_jIvU_nU Millions of loving pet owners cannot afford or do not have access to veterinary services and pet resources. Over 20 million pets live in poverty with their families in the US and 70% of pets living in poverty have never seen a veterinarian. This is a serious issue that is being addressed by the Humane Society of the United States through its More than a Pet campaign. A nationwide media tour was conducted featuring Kitty Block, President and CEO, The Humane Society of the United States, discussing the aim of the campaign which is to help pets living in poverty with their families and keep people and their pets together, no matter what challenges they face. The Humane Society of the United States’ More Than a Pet campaign addresses this nationwide crisis head on by elevating awareness and providing solutions for those facing economic hardship and struggling to access care for their pets. With the help of campaign partners TQL, Motel 6, Smalls and Tractive, along with the campaign’s celebrity ambassador Jackson Galaxy—renowned cat behavior and wellness expert, author and television host—More Than a Pet focuses on advancing equity and access to care to keep families and their pets together, happy and healthy. Kitty Block, president and CEO of the Humane Society of the United States, said, “The human-animal bond transcends demographics, and everyone should have the opportunity to experience the joy of animal companionship. Millions of loving pet owners cannot afford or don’t have access to veterinary services or pet resources. Most people are aware of how poverty and structural inequality create challenges and barriers to accessing healthy food, education, jobs, healthcare and housing for people. Pet resources are no different.” Galaxy added, “There is no greater joy than the unconditional love and relationship we have with our animal family members. They are more than just pets; they’re part of our lives and our hearts, and no one should ever have to even think about giving them up because they don’t have access to pet food, supplies and essential resources. We need to do all we can to keep these families together. People can make a difference by helping a neighbor out, whether that be giving them a bag of cat food, offering to care for their cat if they have fallen on hard times, or driving them to veterinary appointments if they don’t have a car. Every bit helps and means more than you know.” An important component of the campaign is the More Than a Pet Community Hero Award, recognizing the contributions of three community heroes who are making a difference by working to ensure the well-being of people and their pets in communities lacking access to resources like pet food and veterinary care. The public is encouraged to show their support by voting for the hero whose story impacts them most. People can also make a big difference by simply spreading the word about this enormous crisis and by helping their neighbors. Every act of kindness goes a long way: Offer to pet sit Drive them to a veterinary appointment Collect pet essential donations for them Buy an extra bag of cat or dog food Foster someone’s pet if they fall on hard times Since 2002, the Humane Society of the United States has served more than 500,000 pets and their families living in poverty with veterinary services such as spay/neuter and vaccinations at no cost to the pet’s family. The HSUS has also donated more than $40 million worth of pet supplies, including 14 million pounds of pet food. For more information, visit HUMANESOCIETY.ORG/MORETHANAPET About More Than a Pet Launched in 2023, the Humane Society of the United States’ More Than a Pet campaign honors the love people have for their pets, celebrates and protects the human-animal bond and aims to show that this bond transcends race, ethnicity, geography and socioeconomic status. Through programs like Pets for Life and Rural Area Veterinary Services, the HSUS supports hundreds of thousands of people and pets who do not have access to veterinary care and pet essentials. A key part of this work is to bring equity in access to pet care for underserved communities and increase diversity in the animal welfare movement, efforts which are long overdue and necessary to recognize the human in humane. Together with our corporate partners, More Than a Pet raises awareness and funds for these critical programs and the HSUS’ work to fight for all animals. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2024 10:13 AM Eastern Daylight Time

Video

FOR IMMEDIATE RELEASE

Apple Rush Company, Inc.

Apple Rush Company, Inc. (Otcpink:APRU), a leading player in the functional beverage industry, proudly announces it has cleared up final details of brand ownership with Bob Corr and Corr Brands, Inc. Tony Torgerud, CEO of Apple Rush, has negotiated a historical closing on the rights and trademarks of Corr Brands, Inc. In the transaction, Bob Corr has agreed to transfer the rights of the Corr Brands, Inc. trademarks and to forgo any royalties from previous agreements to give Tony and Apple Rush the best opportunity to succeed moving forward. Tony Torgerud said, “I have been negotiating for a year with Bob and he finally felt it was time to work out an agreement that would benefit everyone. Over the next couple months, all the required paperwork will be filed for transference and updates on all intellectual property held by Corr Brands, Inc. Not having to pay royalties will add thousands to the bottom line.” This agreement solidifies the future of the “Rush” family of brands that have been in the market since 1972. Bob Corr stated, “I want to see Apple Rush succeed and I feel the timing is right to get this deal done. I retired a long time ago and it is now time to write the next chapters of this story and with Apple Rush having its own production capabilities and its own tunnel pasteurizer, it is an opportunity that shouldn’t be wasted. I have given up hundreds of thousands of dollars in royalties, licensing fees and shares to enhance shareholder value.” With our pilot production abilities, we hope to do some reformulations to introduce a 2024 version of Ginseng Rush and the relaunch of the original Apple Rush flavor line. Apple Rush has held a license for 13 states and International distribution for the last 8 years and now owns the IP without paying the $5,000 per state license, another bottom line gain for all of our stockholders. About The Apple Rush Company, Inc. The Apple Rush Company, Inc., through its subsidiary APRU, LLC, is a distributor of CPG products under the trademarked Apple Rush brand, Element brand and other labels. The Apple Rush brand has more than 50 years of existence in the natural beverage industry. As a historical leader in the organic and natural beverage sector our goal is to now become a leader in the distribution of anhydrous hemp oil products nationwide. For more information, please go to www.aprubrands.com, www.element-brands.com, elementk.kratomwave.store www.alkhemicalroots.com with our expanded product portfolio. Safe Harbor Act: Forward-Looking Statements are included within the meaning of Section 27A of the Securities Act of 1933, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations including words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and similar expressions are forward-looking statements and involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter forward-looking statements, whether as a result of new information, future events or otherwise. Contact Details Apple Rush Company, Inc. Tony Torgerud +1 888-741-3777 dtorgerud@aprullc.com Company Website http://www.aprubrands.com

May 14, 2024 10:00 AM Eastern Daylight Time

1 ... 14 15 16 17 18 ... 193