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Locality Expands Partnership with FreeWheel to Reach Local CTV Audiences at Scale

Locality

Locality, the industry’s preeminent local television solutions provider, today announced an expanded partnership with FreeWheel, a global technology platform for the television advertising industry, to reach local audiences at scale across all DMAs. By working with FreeWheel, Locality can now offer the ability to better plan, forecast, activate and report on local audiences activations across streaming television inventory to provide advertisers the value and impact their brands expect. The two companies’ expansion of this tailored solution comes as interest, growth and spending in the local TV streaming ad sector is rising. Per research from BIA Advisory Services, the medium is one of today’s “fastest-growing local media channels,” with double-digit year-over-year ad revenue growth since 2019, and is anticipated to reach $3.4 billion by 2026. Locality’s deep relationships with premium streaming TV providers powered by FreeWheel’s comprehensive ad serving technology offers advertisers a transparent and brand-safe approach to local CTV advertising. Locality reaches relevant, local audiences more efficiently and effectively by unifying its supply of premium streaming TV inventory while using more sophisticated technology for targeting and insights. “Going targeted, at scale, is a must-have and a critical advantage in local advertising,” said Keith Kazerman, President of Streaming at Locality. “FreeWheel’s technology gives us unparalleled access to reach across local markets. It is our intent that this collaboration further demonstrates our commitment to unlocking the tremendous power of local and driving dollars to local video providers nationwide.” “This collaboration is well timed on many fronts,” said David Dworin, Chief Product Officer, FreeWheel. “We’ve seen growing advertiser and consumer interest in this space, as well as a proliferation in streaming TV, in recent years. By partnering with Locality, we’ve developed a solution that uncovers new audiences and sources of growth, all while addressing some of the industry’s biggest roadblocks along the way.” To learn more about the new solution, visit https://locality.com/. About Locality Locality is the industry’s preeminent local television solutions provider, committed to addressing the evolving needs of advertisers by unlocking the power of local and driving dollars to the local video marketplace. Locality brings together the best talent in both broadcast and streaming helping brands tap into the mindset of the local consumer and precisely reach optimal markets, nationally. Having served more than 1,500 ad agencies and 4,500 advertisers, to date, Locality offers the best premium inventory that the industry has to offer to help brands optimize their spend and target audiences at scale. Our team resides in 11 office locations across the U.S. designed to strategically service 100% of DMAs. For more information, please visit www.locality.com. About FreeWheel FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video. For more information, please visit freewheel.com, and follow us on Twitter and LinkedIn. Contact Details Kerriann Becker +1 631-235-7796 kerriann@kitehillpr.com

September 13, 2023 09:00 AM Eastern Daylight Time

Aniview and NEW ID Forge a Partnership to Revolutionize Free Ad-Supported TV Channels

Aniview

Aniview, a leading global ad tech and media company, and NEW ID, a pioneering force in technology-based content services in Asia, have united forces in an innovative partnership that promises to reshape the landscape of free ad-supported TV (FAST). Over the past two years, the two companies have been working together to jointly develop a CTV ad server and dynamic ad insertion (DAI) solution to target the monetization of FAST channels. This partnership also marks the launch of the first CTV ad server and dynamic ad insertion (DAI) platform specifically designed for the Asian market. NEW ID will exclusively introduce Aniview's solutions to the Korean and Japanese markets initially, followed by a rollout throughout Asia where FAST is expected to grow. By combining Aniview's cutting-edge CTV ad server & dynamic ad insertion (DAI) technology with NEW ID's playout solution, this groundbreaking partnership aims to create a comprehensive and compelling ad-supported TV channel experience for viewers. The result is a win-win scenario for both content creators and consumers, as this innovative approach ensures maximum engagement and monetization opportunities. With over 200 premium Asian FAST channels available across more than 30 major global platforms, NEW ID leads the FAST industry as both a content distributor and media tech company with the capacity to create, brand, build, schedule, and monetize FAST channels. This year NEW ID released its own CTV app, “BINGE Korea” to target viewers in the US. Variety has recognized NEW ID as the top content distributor of International FAST channels in the U.S. in its most recent FAST report. With a presence across North America, LATAM, Europe, and Asia, NEW ID has established its own network of advertising partners worldwide to monetize its impressive portfolio of channels. Aniview has been at the forefront of ad tech innovation since its inception in 2013. The company has developed a patented video player technology, a high-performance ad server, and a robust video marketplace that have collectively propelled it to being a driving force in the global video advertising ecosystem. Aniview's solutions seamlessly cover various formats, including desktop, mobile, in-app, connected TV, and over-the-top (OTT), making it an ideal partner to revolutionize the delivery of ad-supported TV channels. June Park, CEO of NEW ID, expressed her enthusiasm about the partnership: "Our collaboration with Aniview marks a significant step towards realizing our vision of enhancing the value of Asian content on a global scale. By leveraging Aniview's state-of-the-art unified technology, we are poised to provide a seamless and captivating ad-supported TV channel experience that aligns with the evolving preferences of modern viewers." Alon Carmel, CEO at Aniview, commented: "We are excited to join forces with NEW ID and embark on a journey that redefines free ad-supported TV channels. By combining our expertise and technology, we are confident in our ability to set new industry standards and deliver unparalleled value to content creators, advertisers, and audiences alike." About Aniview Aniview is a global ad tech and media company whose platform is playing an increasingly central role in delivering efficient and effective video advertising across the open web. The company’s end-to-end solutions are highly flexible and transparent, and they operate on desktop, mobile, in-app, connected TV, and over-the-top (OTT) formats. Founded in 2013, Aniview’s patented video player technology, high-performance ad server, and video marketplace provide flawless video delivery to publishers worldwide and power many of the world’s largest web publishing groups. For more information, please visit www.aniview.com. About NEW ID Founded in 2019, NEW ID specializes in technology-based content services. Currently, the company is the largest FAST channel operator in Asia and offers a complete solution to connecting domestic content to global platforms. NEW ID currently has 4 domestic patents for live broadcasting, automatic programming, and encoding. The company pioneers new areas of technology-based distribution by partnering with 30 major global platforms / 40 ad-tech partnerships / AI localization solutions and specializes in CTV-based B2B solutions. Learn more about NEW ID at www.its-newid.com. Contact Details Aniview Vaibhav Pandey info@aniview.com

September 13, 2023 08:15 AM Eastern Daylight Time

Experienced SaaS CEO Junior Gaspard joins Logitix’s Board of Directors

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced that Junior Gaspard has been named to the company’s Board of Directors. Gaspard is an experienced SaaS CEO and past recipient of Sports Business Journal’s Forty under 40 award. As a member of Logitix’s board, Gaspard will support the company’s overall strategy, business development, marketing, organizational design, and culture. Logitix manages millions of tickets for teams and properties from the MLB, NFL, NBA, NHL, and NCAA, plus live event properties across the music, performing arts, and entertainment industries. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. Logitix optimizes ticket sales outcomes for all partners through proprietary dynamic pricing and distribution. Gaspard joins an impressive Board of Directors and advisors, which includes the Chair of the PBS Board of Directors Larry Irving, sports industry and e-commerce executive Danielle Maged, entertainment executive and former Harlem Globetrotters CEO Kurt Schneider, Logitix CEO Stu Halberg, ZMC Managing Partner Jordan Turkewitz, ZMC Partner Ripan Kadakia, and Co-Founder and former CEO of Tessitura Network Jack Rubin. “Junior is a dynamic executive who joins an all-star group of leaders on the Logitix board,” said Halberg. “We are fortunate to have such incredible minds to support and grow our business and ultimately bring the best ticketing technology and analytics to our clients.” Through his role as CEO of Experience, Gaspard established himself as a well-respected leader in the sports and entertainment industries, having partnered with over 200 of the nation’s top professional and collegiate teams. Experience was a mobile commerce platform that was acquired by Cox Enterprises. Its clients included some of the largest brands in the MLB, NBA, NFL, NHL, NCAA, and LiveNation. Its mobile upgrade and subscription ticketing technology was used by 2 million fans annually at 65,000 events. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

September 13, 2023 07:45 AM Eastern Daylight Time

News Release

Unlocking digital success: How MediaValet drives 34% revenue growth in digital asset management

MediaValet

MediaValet CEO Robert Chase joined Steve Darling from Proactive to unveil a significant rebranding effort, featuring a new logo and a fully redesigned website. Chase shared the details of this relaunch and discussed the company's strong second-quarter financial performance. The rebrand includes a modernized logo, reflecting the company's evolution and growth, and a revamped website that showcases the MV DAM platform's capabilities and highlights why MediaValet was ranked as the number 1 Enterprise DAM platform by G2 Crowd. Regarding the company's financial results, MediaValet reported robust 2Q growth, with revenue reaching $4 million, representing a 30% increase from 2Q 2022 and a 5% sequential increase from 1Q 2023. Chase attributed this growth to both new customer acquisitions and the favorable exchange rate, as the strength of the U.S. dollar relative to the Canadian dollar played a role. Importantly, gross margins remained strong at 81%. Chase explained that this margin percentage was influenced by factors such as higher support personnel costs, a greater proportion of professional services revenue, and the timing of customer adoption ahead of revenue expansion. Overall, the rebranding and positive financial performance underscore MediaValet's commitment to providing cutting-edge DAM solutions and its continued growth in the digital asset management market. Contact Details Proactive Investors +1 604-688-8158 na-editorial@proactiveinvestors.com

September 12, 2023 02:03 PM Eastern Daylight Time

Video

How Clean Energy Jobs are Driving the Economy

YourUpdateTV

The Inflation Reduction Act (IRA) is the largest investment in climate and clean energy in U.S. history, and within the last year, companies have created more than 170,600 new clean energy jobs nationwide. Recently, Lori Lodes, the Executive Director of Climate Power, and Gina McCarthy, Former White House Climate Advisor, participated in a nationwide satellite media tour to discuss how families are benefitting from the law and how clean energy jobs are reshaping the economy. A video accompanying this announcement is available at: https://youtu.be/rrfT-Kddz7I?si=1S6U7FzbYqvQhh-a Clean energy projects created 170,606 new jobs in 44 states between August 16, 2022 and July 20, 2023. There are 272 new clean energy projects in small towns and big cities nationwide, totaling $278 billion in new investments. Plans include 91 new battery manufacturing sites in places like Tucson, Arizona; Rochester, New York; and Florence County, South Carolina. So far, companies have announced plans for 65 new or expanded electric vehicle manufacturing facilities in Savannah, Georgia; Montgomery, Alabama; Auburn Hills, Michigan — and more. A further 84 plans were announced to develop wind and solar manufacturing in cities including Cochranton, Pennsylvania; Pensacola, Florida; and Georgetown, Texas. The majority of projects are in five states — Michigan, Georgia, South Carolina, California, and Texas. The jobs being created across the country are good-paying opportunities for electricians, mechanics, construction workers, technicians, support staff, and thousands of others. Many of these clean energy jobs come with higher wages and good benefits without requiring a four-year degree — meaning they’re accessible to most Americans. For more information, visit climatepower.us About Lori Lodes Lori Lodes is the executive director of Climate Power, a strategic communications operation focused on building political will and public support for bold climate action. It was founded going into the 2020 US presidential election and played a key role in establishing climate as a core message for the Biden campaign and Build Back Better agenda. Before stewarding Climate Power, Lori spent a handful of years in corporate communications at Apple. She was deputy director of communications for Hillary Clinton's campaign in 2016, and she spent many years working on communication initiatives for the Affordable Care Act and healthcare.gov. About Gina McCarthy The first White House National Climate Advisor and former U.S. EPA Administrator, Gina McCarthy, is one of the nation’s most respected voices on climate change, the environment, and public health. As head of the Climate Policy Office, McCarthy’s leadership led to the most aggressive action on climate in U.S. history, creating new jobs and unprecedented clean energy innovation and investments across the country. Her commitment to bold action, supported by the climate and clean energy provisions in the Bipartisan Infrastructure Law and the Inflation Reduction Act, restored U.S. climate leadership on a global stage and put a new U.S. national target to cut greenhouse gas emissions by 50-52 percent below 2005 levels by 2030 within reach. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 12, 2023 01:16 PM Eastern Daylight Time

Video

Wallabing Is The Airbnb Of RVs Without The High Fees – And It’s Already Raised Over $55,000 On Wefunder

Benzinga

By Rachael Green, Benzinga Learn more about Wallabing’s current crowdfunding raise and how to invest here Wallabing is a peer-to-peer RV rental platform where owners make more, and renters pay less. That’s the company motto and the overarching goal of the startup who is entering the $820 million RV rental market. As its platform continues to grow, it’s launched a Wefunder campaign to raise additional capital while giving investors a chance to be part of that growth. Wallabing Offers Low-Cost RV Travel To Renters And Lets Owners Turn Unused RVs Into Passive Income The average RV owner spends between 28 and 35 days each year using their RV. That means their RV is sitting unused for over 330 days out of the year. Meanwhile, 44% of people who go RVing don’t own their own RV. They prefer to rent – often because it’s too expensive to justify buying a big-ticket asset that they will only use roughly one month out of the year. That’s where Wallabing comes in. As the Airbnb of RVs, it gives owners a way to earn extra cash on their unused RV during those 330 or so days each year that they aren’t using it. And for renters, it’s a safe, low-cost way to find the perfect RV for their next trip. For renters, the platform provides a low-cost way to get on the road and explore the outdoors without the high cost of RV ownership. Wallabing also adds 24/7 roadside assistance, mobile check-in/checkout, and comprehensive insurance. For owners, it’s free to list on Wallabing and free to rent out their RVs. All renters go through a driving record check and are required to have Wallabing’s insurance that will cover the RV. Making the platform fee-free for owners is great for those renting out their RVs and lowers the barrier of listing the RV in the first place. That could give Wallabing a competitive edge when scaling the number of listings on the site. “I found that most of the companies, if not all, would charge an owner to list their RV, whether it was 3% up to 25%,” said Wallabing CEO Jason Carlson in a recent interview on RV Out West. Owners who would otherwise be interested in renting out their RV might be less willing to risk paying a listing fee or might decide their take-home profit after the platform’s cut just isn’t worth it. Its low-fee model could also give it an advantage in attracting renters. Those same platforms that charge fees to owners tend to double down by charging fees to the renters, too. But renters on Wallabing pay just one 10% fee that’s charged on the nightly rate only–not on any cleaning fees or additional equipment they might be renting along with the RV. To make those low fees possible, Wallabing focuses on making its service as cost-efficient as possible. “I looked everywhere we could trim things,” said Carlson. That included carefully choosing a great insurance partner and roadside assistance service. That model is already starting to pay off. In the first half of 2023, the platform has increased its listings by 25% and added thousands to its user base. Since June 15th alone, it gained over 30,000 new users. On the capital raising side, Wallabing also made headway. After raising over $1 million in an initial family and friends funding round, it’s already added over $55,000 more from investors through its Wefunder campaign. Looking ahead, Wallabing plans to grow its inventory to 150,000 RVs within the next five years. Click here to learn more about Wallabing’s mission to revolutionize RV rentals and how to invest. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 12, 2023 09:00 AM Eastern Daylight Time

One Media IP Group CEO reports on stellar week

One Media iP Group PLC

One Media iP Group PLC (AIM:OMIP) CEO Michael Infante speaks to Thomas Warner from Proactive about the latest developments at the digital music rights acquirer, publisher and distributor. The company's share price has risen over the last following after the group announced it had acquired the licensor's income share of the Entertain Me music catalogue, which boasts over 15,000 tracks. Infante explains that the move is in line with One Media's specialisation in nostalgic music. Infante highlighted the successful partnership with sister company anti-piracy platform TCAT, which has been gaining traction to such an extent that it has recently announced a major expansion of its leadership team. Looking ahead, Infante hinted at potential acquisitions, fuelled by a $1 million advance from a distribution partner. He suggests that One Media iP Group's strong cash position and profitable operations position them well for future growth and concludes by drawing attention to the increase in the share price, calling it a "profitable, cash-generative business." Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

September 12, 2023 08:28 AM Eastern Daylight Time

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Doceree launches The NEXT Marketing Lab – a data innovation opportunity for pharma marketers – at Digital Pharma East 2023

Doceree Inc

Doceree, a global platform building unprecedented solutions for HCP programmatic marketing with proprietary data tools, today announced yet another pathbreaking measure for the life sciences industry, The NEXT Marketing Lab. The innovation lab dedicates itself to addressing one of the most pressing challenges in the pharmaceutical sector: data intricacies, especially rigid data silos, that hinder commercial team collaboration, informed decision-making, next-gen research and clinical transformation. Curated for Doceree clients, who will gain exclusive access to the solution, The NEXT Marketing Lab will use proprietary cross-functional collaboration methodologies to identify tailored, next generation data strategies and solutions that maximize outcomes. As a well-known global pharma tech company built around proprietary technology and data tools, Doceree aims to revolutionize data solutions that marketing, sales and access teams can use to plan, deliver, and scale HCP communications backed by timely actionable insights. “The pharma landscape has evolved drastically with the industry waking up to the new reality of digital and incorporating the same into its fold to target HCPs across online platforms. The new scenario is a lot different from how data was traditionally collected in a controlled manner. The digital push has led to innumerable, vast and unstructured HCP datasets that are difficult to exploit for valuable insights that can drive key business decisions to make HCP communications more effective in terms of precision, timing and relevancy,” said Harshit Jain MD, Founder & Global CEO, Doceree. “We are guided by the vision of transforming the pharma messaging landscape. It is with this intent we have launched our latest initiative to break big data silos and bring value to pharma marketing by structuring scattered datapoints. As opposed to how unreal big data in the pharma sector may have looked, it is now a reality the industry can’t escape, and its potential can’t be ignored. The lab will greatly facilitate marketers to use and share data with ease and work with HCP datasets holistically to enhance internal and external collaborations to support innovation. This is the kind of value creation we aim to make for our partners as we assist them in their business growth.” Backed by a team of experts with extensive experience in pharmaceutical marketing, medical, consulting, data science, and technology, Doceree will engage with life sciences companies to explore and customize data strategies and solutions that align to their unique needs. The NEXT Marketing Lab collaborations can be tailored to tackle diverse challenges, such as cross-functional insight sharing, reliable HCP behavior modeling, physician-level personalization and compliant RWD integration. Cross-functional collaboration executed within a well-designed process is key to unlocking change. The NEXT Marketing Lab will use Doceree’s proprietary 4D™ methodology to: Decipher the most pressing commercial challenges impacted by data limitations. Decode relevant and viable data solutions. Decide what to prioritize based on impact and feasibility. Deliver a phased roadmap to achieve goals. “Doceree’s The NEXT Marketing Lab is designed to help marketers not only explore transformational data opportunities, but also to cross the chasm between innovative ideas and impactful market solutions,” said Kate Miller, Executive Vice President of Strategy at Doceree. “At Doceree, our mission is to push how data and technology can enhance the digital experience for the benefit of healthcare providers and their patients. The NEXT Marketing Lab is a significant milestone in fulfilling this vision.” For inquiries about Doceree’s The NEXT Marketing Lab, please contact partner@doceree.com Doceree is a global platform building unprecedented solutions for healthcare professional (HCP) programmatic messaging with proprietary data tools. It facilitates messaging between life sciences brands and HCPs through an extensive global network of digital endemic and point-of-care platforms to programmatically deliver personalized communications to HCPs and transparent marketing campaign metrics at scale. To learn more, visit doceree.com. Contact Details Priyanka Bhasin +91 78387 03702 priyanka.bhasin@doceree.com Company Website https://doceree.com/us/

September 12, 2023 07:42 AM Eastern Daylight Time

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VT Markets Is The New Multi-Award Winning Brokerage Catering To The MENA Region

Benzinga

In recent years, Forex and contract for difference (CFD) trading have seen a tremendous surge in popularity in the Middle East and North Africa (MENA) region. This growth can be attributed largely to increased market accessibility, technological advancements and the desire for diversified investment opportunities. One of the main drivers of the growing popularity of Forex and CFD trading in the MENA region is the increasing accessibility to global financial markets. Traditionally, access to such markets was limited to institutional investors or high-net-worth individuals. However, with the emergence of online trading platforms and the widespread availability of internet services, retail traders in the MENA region can now easily participate in the global financial market. This shift has democratized trading and opened up new opportunities for individuals seeking to diversify their investment portfolios. Low corporate tax rates and clear regulations have attracted many brokers to the region, and companies like VT Markets are catering and contributing to this growth in the MENA region. VT Markets is a well-known and respected broker that offers multi-asset trading services to retail traders worldwide, with a focus on Forex and CFD. Based in Australia, this brokerage has established itself as a trusted name over the last decade by providing innovative products and services that cater to the needs of traders. With over 200,000 clients from over 160 countries, the company has cemented its reputation by facilitating an average daily trade volume of over 4 million trades each month. Traders can sign up for an account with VT Markets in a matter of minutes. The development of user-friendly trading platforms and mobile applications has made it easier for traders to access and trade financial markets on the go. Platforms like VT Markets provide real-time market data, charting tools and educational resources that enable traders to make informed investment decisions. VT Market has successfully created a trustworthy and user-friendly platform that caters to the needs of all traders, particularly those in the MENA region who are new to trading. The demand for mobile app trading has been soaring, with a staggering $22 billion in revenue generated in the year 2022 in the U.S. alone. Forex trading has reached new highs, with a daily turnover of $7.5 trillion globally in 2022, up from $6.6 trillion in 2019. There are approximately 10 million Forex traders globally. Interestingly, more than 50% of Forex traders favor trading through mobile devices or apps. Recognizing the demand for mobile apps, VT Markets provides a range of platforms to cater to different preferences, including the renowned MetaTrader 4 and 5 platforms, along with WebTrader, WebTrader+, and their proprietary VT Markets app. The company was honored with the title of Best Multi-Asset Broker in South Africa 2023 by World Business Stars Magazine, solidifying its reputation as a reliable broker. VT Markets’ excellence in Forex trading was also acknowledged by World Business Stars Magazine, which awarded the company Best Forex Platform in UAE 2023. Notably, the company was also recognized as the Best Multi-Asset Broker in the MENA region for 2023 by International Business Magazine, further highlighting its appeal and recognition among traders in the Middle East and North Africa. These awards highlight VT Market's commitment to providing exceptional services and platforms to its clients. Learn more about VT Markets by visiting its website. This post contains sponsored content. This content is for informational purposes only and not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

September 11, 2023 09:25 AM Eastern Daylight Time

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