Retail

Bridal Cosmetics E-Commerce Luxury Office Products Supply Chain Management
News Release Digital Asset Direct

Contact Center Customer Experience Software and Services Revenue Will Surpass $18 Billion by 2026, According to Dash Research

Dash Network

Today’s business-to-consumer (B2C) and business-to-business (B2B) organizations have been evolving their call centers into contact centers, which are designed to take a more active role in delivering great customer experience (CX) via an omnichannel engagement strategy that focuses on improving the overall experience of the customer across all touchpoints, rather than just traditional call center key performance indicators (KPIs) and metrics. According to a new report from Dash Research, this approach is leading to the purchase of new software and services that not only incorporate basic customer data, but also integrate customer journey information to help provide the most appropriate level of service (which can range from a self-service tool to a voice conversation or other digital interaction with a live agent specialist). The end goal, of course, is to ensure that the customer’s sales, support or administrative engagements with the company are efficient, convenient, and successful. Dash Research projects that the market for contact center software and services will reach $18.1 billion by 2026, increasing from $13.8 billion in 2019, reflecting a compound annual growth rate (CAGR) of 4%. The CX market intelligence firm’s analysis indicates that contact center software is likely to be purchased by organizations that have adequate financial resources to deploy each year, as most contact center software is now being sold via an “as a service” subscription model. Additionally, companies that have a dedicated focus on improving the overall CX are also prime candidates for purchasing new technology, as they realize that single-channel, primarily voice-based CXs are rarely preferred by customers. “Providing excellent and consistent experiences can and will be bolstered by investments in contact center applications, platforms and services,” says principal analyst Keith Kirkpatrick. “But overall improvements in CX ultimately depend on an organization taking an assessment of its current CX policies and procedures, listening to customers, identifying the level of service is wants to provide, and then implementing specific operational and behavioral changes.” Kirkpatrick adds that the key adoption drivers of software for contact centers include: An increase in digital engagement from B2C and B2B customers A mandate for more efficient contact center labor and resource allocation A desire to deploy a multichannel or omnichannel engagement strategy A push to generate revenue via contact centers A demand to improve the overall CX However, despite the increasing appetite for deploying new technology tools to improve the efficiency, speed, and effectiveness of contact centers, organizations face several barriers to implementation, including: Technical integration challenges Issues with data quality and data availability Data governance, privacy, and security concerns Return on investment (ROI) considerations Agent dissatisfaction and turnover Support and training Dash Research’s report, “CX for Contact Centers”, examines the market issues, drivers, and barriers for CX and CE software platforms, software applications, and services that incorporate or facilitate the personalization and/or optimization of CXs. Several case studies illustrating the various ways personalization & optimization efforts are being deployed by end users are included in the report. The scope of the market forecasts includes software that is deployed by Dash Research’s ecosystem of companies that spans 20 industries, 5 world regions, and 3 offerings (software platforms, software applications, and professional services). The forecast takes 2019 as a base year, forecasts market value from 2021 through 2026, and segments the market by offering, geography, and function (CX versus CE). An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

March 28, 2022 05:30 AM Eastern Daylight Time

Image

Akeneo Releases 2022 Global B2C Survey Report Outlining Consumers’ Satisfaction with Product Experiences

Akeneo

Akeneo, the global leader in product experience management (PXM) and product information management (PIM), today released its 2022 B2C Survey: Product Experience Satisfaction Around the World, which outlines how the quality and consistency of product information play a significant role in consumers’ buying decisions. For the study, Akeneo set out to gain insight into exactly how consumers make decisions when buying products and what product information they use to make those decisions. The surveys were conducted from January 28 to February 8 and were completed by 1,800 consumers aged 18 and older from Australia, Canada, China, France, Germany, Italy, the United Kingdom, and the United States. The resulting report is aimed to assist brands in understanding what consumers’ expectations are when evaluating products, thus highlighting the importance of prioritizing enriched product experiences. Akeneo uncovered important buying trends across global consumers, including how online search engines remain the primary way consumers shop for products. Consumers around the world also continue to utilize research-online-buy-offline as a common method of shopping, prioritize brand values when making purchasing decisions, and appreciate an enhanced shopping experience. Top insights from the 2022 B2C Survey include: Consistent with 2021, the channels most often used to obtain opinions are search engines (32%), social media (25%), online marketplaces (23%), online comparison sites (19%) and store salespeople (18%). 87% of consumers have researched products online before buying in a store, a 6% increase since 2021. 74% of consumers agreed that they find additional product information when they look in multiple places, an 8% decrease since 2021. 64% of consumers would purchase another product due to a lack of product information. 66% of consumers would cease buying a brand due to bad product information experience. 48% of consumers are willing to pay more if a merchant/retailer offered a more exciting and compelling shopping experience, a 3% increase since 2021. "The way we shop is rapidly changing and it's essential to understand not only how and where consumers are engaging with your products, but what their expectations are for your brand." said Fred de Gombert, CEO at Akeneo. "The product experience that you design for your various online channels must first be consistent and second be continued through all the points where your consumers will be making their purchases and returns, be they digital or physical. This survey provides retailers with a roadmap of what to prioritize when thinking about their omnichannel strategy, with rich and consistent product experiences being at the top of the list.” Last year, Akeneo released its first global B2C survey report and it has quickly become the premier benchmark report for retailers making decisions on omnichannel product experiences. This year, the 2021 survey was repeated with minor amendments to the questionnaire, in order to compare consumers' product experience satisfaction year-over-year. The 2022 Global B2C Survey Report is accessible here. About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Thras.io, Staples Canada, boohoo.com, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information: https://www.akeneo.com Contact Details N6A for Akeneo Nick Eghtessad +1 814-450-7478 akeneo@n6a.com Company Website https://www.akeneo.com

March 24, 2022 09:00 AM Eastern Daylight Time

Minuteman Press Printing Franchise in Libertyville, Illinois Has Grand Opening

Minuteman Press International Inc

Tamika and Martin Neal are the new owners of their Minuteman Press franchise located at 113 E. Cook Ave., Libertyville IL 60048. They recently held their grand opening in conjunction with the GLMV Chamber of Commerce. Tamika says, “At Minuteman Press in Libertyville, we pride ourselves on personalized service. We can transform your vision into a creative, professional product for a full range of printed materials.” Prior to becoming Minuteman Press owners, Tamika and Martin worked in real estate and law enforcement. Tamika shares, “Martin was and is currently a police officer. I was a realtor and we jointly invested in real estate primarily in Chicago.” “We chose to franchise with Minuteman Press because they are highly ranked in the printing industry and have a proven track record of success. We were very impressed with the ongoing training and support and the ability to have a local field representative assist us as we grow our business.” -Tamika Neal, Minuteman Press franchise owner, Libertyville, IL Already, Minuteman Press in Libertyville is helping their clients by providing high-quality, in-demand products. Tamika says, “We’re finding that brochures, booklets, and direct mail are in very high demand. These marketing materials help businesses stand-out, stay top of mind, and attract new customers.” For more information on Minuteman Press in Libertyville, visit https://minuteman.com/us/locations/il/libertyville. Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

March 22, 2022 09:15 AM Eastern Daylight Time

Image

Roberts & Ryan Teams with Robert Irvine Supporting Our Nation's Veterans

Roberts & Ryan Investments, Inc.

Contact Details For Press Inquiries Please Contact Joe Pecoraro +1 917-658-8945 jpecoraro@roberts-ryan.com Company Website https://www.roberts-ryan.com

March 22, 2022 09:00 AM Eastern Daylight Time

Video

Akeneo Announces Launch of App Store at Annual PXM Summit

Akeneo

Akeneo, the global leader in product experience management (PXM), announced at their annual conference, Unlock 2022, the launch of the Akeneo App Store as a part of the new product features and benefits debuting in its Spring 2022 Release. As a part of this latest collection of SaaS updates, the company also announced new capabilities and enhancements to Akeneo PXM Studio, including a sneak preview of a powerful new Tailored Imports feature, improvements to its Shared Catalogs and Onboarder products, and the launch of its latest Community Edition and managed services version. Akeneo App Store for Speed of Customizing Akeneo PIM The Akeneo App Store launches with new apps covering a wide range of categories including syndication, e-commerce, data enrichment, and product catalog publishing. Technology solutions such as BigCommerce, ChannelEngine, InBetween, priint, Productsup, Tradebyte by Eikona, and Unifai are among the first to launch their apps on the Akeneo App Store. The Akeneo App Store will make it easier than ever for Akeneo PIM customers to leverage valuable product data across a vast ecosystem of commerce technologies. Through the Akeneo App Store, customers can search and activate relevant certified apps, install apps with one click, configure them simply without IT support, and manage those integrations, all right from within Akeneo PIM. Akeneo has already seen great success with its vast ecosystem that offers over 130 extensions and connectors developed by Akeneo and its partners for its open source-based and hosted solutions. The all-new Akeneo App Store has replaced the Akeneo Marketplace for Growth and Enterprise Edition customers. Akeneo’s partners will benefit from reaching a larger audience of PIM customers faster than before and are therefore able to realize a better return on their integration investments while empowering developers through access to training, support, documentation, and certification by Akeneo. Jorrit Steinz, CEO of ChannelEngine, said, “In November 2019, we partnered with Akeneo to pursue an important joint mission: to create a single, centralized source of truth that is capable of aggregating, standardizing, enriching, localizing, and managing product content for experience-optimized syndication. We are proud to be an early adopter of the Akeneo App Store and look forward to further extending the capabilities of Akeneo’s PIM by syndicating the best-in-class product information from Akeneo’s PIM to all of the world’s most powerful marketplaces.” Tailored Imports for Ease of Incorporating Data from Flat files Concurrently Akeneo is providing a sneak preview of Tailored Imports which allows users to take files of any structure and easily map the data provided to their Akeneo PIM catalog. Tailored Imports removes the time often spent on manipulating files by ensuring that the types, format, and quality of data provided to Akeneo PIM is streamlined and consistent. The feature’s intuitive technology also allows users to create and save formats so that after they upload a file once it will work for that type of file each time. Akeneo Shared Catalogs & Onboarder updates for Enhanced Collaboration Akeneo’s Spring 2022 Release also brings key updates to its data collaboration solutions, Akeneo Shared Catalogs and Akeneo Onboarder. With branded PDF exports, support for additional languages, and an improved catalog grid and management experience, Shared Catalogs removes the friction when it comes to sharing accurate product information with external and internal stakeholders who don’t require access directly to the PIM. Akeneo Onboarder users can now collaborate easier than ever before with their suppliers with the release of in-app notifications, commenting, product statuses, and more. V6 for Customers on Annual Release offerings like Community Edition or Managed Services Finally, the company is releasing the latest version of its open-source and managed services PIM offering, Akeneo PIM V6, which will be accessible to all customers that do not currently use Akeneo’s Software-as-a-Service (SaaS) product. The latest version encompasses more than 75 features released in 2021 including Table Attributes, Tailored Exports, and more. Akeneo’s SaaS customers benefited immediately from these new features as they were made available throughout the year “With our Spring 2022 Release, in addition to the more than 75 releases Akeneo delivered in 2021, we are demonstrating our commitment to investing in key strategic areas across our product line,” said Nicolas Dupont, CPO of Akeneo. “From product data collection, to enrichment and distribution capabilities, Akeneo is setting a benchmark for how to empower customers and partners with a solution for PXM that constantly innovates and delivers real business impact at virtually any scale.” Akeneo will be showcasing these updates at Unlock 2022, the annual global summit for the PIM and PXM community taking place from March 15-16 in Paris, with demonstrations of the latest features and capabilities from Akeneo’s product team. To learn more, please visit: https://unlock.akeneo.com/ About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Thras.io, boohoo.com, Staples Canada, and Air Liquide trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. For more information: https://www.akeneo.com Contact Details N6A for Akeneo Nick Eghtessad +1 814-450-7478 akeneo@n6a.com Company Website https://www.akeneo.com

March 16, 2022 05:30 AM Eastern Daylight Time

Elevate Brands Adds A New $400m Credit Facility To Accelerate Rapid Growth, Exceeds $590 Million In Total Capital Raised

Elevate Brands

Elevate Brands, a leader in acquiring and operating Amazon FBA businesses, announced today a refinancing and upsizing of their credit facility to $400M. Led by funds and accounts managed by BlackRock, this brings the company’s funding total to $590M. With this fresh capital the company is on track to scale their portfolio to 45 brands over the next few quarters. This funding comes off the heels of their most recent $55M equity round in October 2021, led by Soroban Capital, with support from Upper90 and funds managed by Oaktree Capital Management, L.P. "The Amazon Marketplace ecosystem continues to grow at a rapid pace with more opportunities than ever,” said Ryan Gnesin, CEO of Elevate Brands. “We are excited to partner with BlackRock as we continue our disciplined and highly selective M&A strategy.” To date, Elevate Brands has acquired a robust portfolio of 32 Amazon FBA third party brands. The start-up has recently announced a first-of-its-kind initiative called “Cash or Coin” where they provide Amazon sellers the option to be paid out in bitcoin or USD when selling their business. Now with 200+ employees, Elevate Brands’ team continues to grow. The startup has poached top talent highlighted by the recent appointment of Yury Gurevich, a former Amazon executive, who joined as Chief Operating Officer and Jonathan Sipling, a former Wayfair executive, who joined as Chief Revenue Officer. ABOUT ELEVATE BRANDS Elevate Brands is a digitally focused global consumer products company established via Amazon Marketplace acquisitions and private label launches. With headquarters in Austin and New York, Elevate has a team of more than 200 industry leading ecommerce experts located throughout the world. Elevate has raised more than $370m from leading global institutional investors, is a top 100 seller on Amazon and has a portfolio of 32 private label brands. Learn more at https://www.elevatebrands.com. Contact Details Elevate Brands Rachel Hartz +1 708-825-6677 rachel@elevatebrands.com Company Website https://www.elevatebrands.com

March 15, 2022 09:00 AM Eastern Daylight Time

ibble Announces General Availability and Super Event Feature

ibble

Learn more at www.getibble.com or sxsw.getibble.com ibble, the social media app focused on authentic conversations and engagement, is coming out stealth in style as the unofficial app of SXSW. Making the partnership even more powerful and expanding on ibble's ability to facilitate conversations, the social media app also announces the Super Events feature. "When you ask a marketer what the best way is to market, they almost always say 'word of mouth' marketing. But when you ask where they spend their money it is rarely on word-of-mouth marketing," said Raymond Kaminski, CEO, and co-founder of ibble. "The way we built ibble, companies can now see and hear the power of word-of-mouth marketing. Our Super Events feature only adds to this by showing what was most talked about at SXSW, removing the hype and getting into the conversations that matter most – yours," "We're big believers in ibble because it allows creators and brands to connect with their audience in a more authentic way compared to the social media platforms of the last decade," said Mitch Morales, Founding Partner, Managing Director at Unknown Ventures. "The new Super Event feature is a great example of how the app generates new valuable touchpoints for users by blending digital and IRL experience." ibble is built with distinct features that positively impact how, when, and why people communicate on the social media app. With ibble, you do more than simply follow, explore and share. ibble makes conversations better by allowing users to learn and gain new perspectives through friends "sparking" conversations sharing news to the ibble community or a private group of friends. Because ibble bases conversations and questions on audio or video, it is easier to see others' true perspectives, connect at a deeper level, ask questions. Experts and influencers have the freedom to choose how and when to talk with their community without losing the conversation. "Our Super Event feature allows people to dive deeper into events, connecting with brands and participants at a deeper level," said Irving Lee, Co-founder, and Head of Partnerships. "We have built an innovative platform that bridges social media, engagement, and events with Super Events that captures experiences and conversations in one single place, and that is something that has never been available before." The Super Event feature was built to connect event participants deeper with brands, the event itself, and other participants. Super Event also removes FOMO (fear of missing out) by allowing people to be everywhere at once by showcasing everything happening at the event and giving the end-user the ability to move between experiences fluidly and virtually. Through ibble, users are given the unique experience to ask event experts questions before getting on stage. With the spark feature, ibble users can spin-off conversations to share their perspectives with video or audio. More importantly, these sparked conversations continue to grow and gain depth long after the event or presentation has ended. "The Super Event feature will improve the participant experience, speaker experience, and overall event. With ibble event badge holders, creators and partners will be able to take full advantage of the event without feeling the pain of being pulled in too many directions," added Mr. Kaminski. About Ibble.io Ibble.io is the social media app that enables experts and their communities to directly engage through audio and video conversations. Ibble makes events more accessible and adds depth through back-and-forth video and audio posts. Learn more at https://www.getibble.com/ Contact Details Jason Jepson +1 949-394-7033 press@ibble.io Company Website https://www.getibble.com/

March 11, 2022 10:30 AM Eastern Standard Time

Video Image

100ms secures $20M funding round to enable the next generation of live video apps

100ms

Live Video infrastructure startup, 100ms, today announced their Series A funding round of $20M led by Falcon Edge's Alpha Wave Incubation, with participation from Matrix Partners India and LocalGlobe, along with existing investors Accel and Strive.vc. 100ms is enabling product creators to add live video interactions for online classrooms, virtual events, audio rooms, online communities, telehealth, and more. “Zoom and similar products helped us through the surge in digital adoption. We are missing one very important fact though - real 1:1 experiences cannot always be boxed into Zoom video tiles. Our belief is, going forward all companies will embed video experiences into their apps. 100ms provides the best-in-class infrastructure to power these video experiences.”, shares Abhinav Chaturvedi, Partner at Accel, on the continuation of the partnership from the seed stage. “Online gyms are asking trainees to report their injuries. Online schools are adding libraries, and enabling 1-1 help sessions. Online dating apps are looking to recreate better virtual meeting experiences. 100ms is enabling product makers to imagine and add sophisticated live-engagement, by abstracting the complexities of video streaming.” Anirudh Singh, Managing Director at Falcon Edge's Alpha Wave Incubation, commented on leading the round. With customers like WhiteHat Jr, Circle, Paytm Insider, Frontrow, and Kutumb, 100ms announced that it has witnessed over 20X growth in usage metrics over the last quarter. With this round of funding, the company aims to allow developers to build and deploy enterprise-class video applications in hours. "Mainstream video conferencing solutions are good enough, but not best-in-class for someone building a video-first business. Whether it’s online fitness, e-learning, gaming, or shopping, we’re very early in the journey of video-first experiences and the 100ms team has built a great product with phenomenal early traction. We’re excited to partner with Kshitij and Aniket in building a video-first future." said Pranay Desai, Principal, Matrix India. “Building and managing video infrastructure at scale is a non-trivial problem for most organizations”, said Kshitij Gupta, CEO at 100ms and former VP, Engineering at Disney-Hotstar. “Our goal is to make it easy for businesses of all sizes to deliver deeper-than-physical live video experiences within their products in less than half-dozen lines of code.” About 100ms 100ms aims to bring real-life interactions to the virtual world by providing world-class developer tooling for live video. Founded by engineers that built the video infrastructure at Facebook and Disney, 100ms has the vision to build rich, bespoke, and deeper-than-physical experiences for businesses and people. For more information, visit https://100ms.live or follow @100mslive. About Matrix Partners India Matrix Partners India is an investment firm with approximately $1 billion under management. Founded in 2006, the firm invests in Indian companies targeting the consumer and enterprise market at seed, early, and early growth stages. Matrix India has invested in several market-leading companies such as Ola (mobility), Dailyhunt (mobile local language platform), Razorpay (payments), OfBusiness (B2B Commerce, fintech), Five Star Business Finance (SME lending), Ola Electric (electric vehicles), DealShare (social commerce platform), Stanza Living (tech-enabled student housing platform), OneCard (mobile-first credit card), Country Delight (D2C dairy & fresh foods brand), GoKwik (e-commerce enablement platform), Captain Fresh (seafood marketplace), Bijnis (B2B platform for factories), MoEngage (intelligent marketing cloud platform), Superops (MSP software), Zupee (skill-based gaming app), Rocketlane (Customer onboarding software) and Itilite (corporate travel SaaS platform) among others. Matrix India has advisory offices in Bangalore, Delhi, and Mumbai. Matrix Partners has a global network of funds investing in the US, China, and India, with approximately $5 billion under management. Further information is available at www.matrixpartners.in. To know more about our investment philosophy & ideologies, check out the #MatrixMoments podcast. About Accel Accel is a global venture capital firm that is the first partner to exceptional teams everywhere, from inception through all phases of private company growth. Accel has been operating in India since 2008, and its investments include companies like BookMyShow, Browserstack, Flipkart, Freshworks, FalconX, Chargebee, Clevertap, Cure Fit, Musigma, Moneyview, Myntra, Moglix, Ninjacart, Swiggy, Stanza Living, Urban Company, Zetwerk, and Zenoti, among many others. We help ambitious entrepreneurs build iconic global businesses. For more, visit www.accel.com or https://twitter.com/Accel_India. About Strive.vc STRIVE is a B2B/SaaS-focused fund with over 80 investments across India, Southeast Asia, and Japan, and managing over $200M in AUM. The firm has invested in several dev infra and SaaS companies in India including Hasura, Testsigma, and Classplus. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.100ms.live/

March 11, 2022 10:00 AM Eastern Standard Time

Image

Alexanders Grace Secures Angel Funding for New Automated Influencer Marketing Platform

Alexanders Grace

First-of-its-kind platform brings transparency, hyper-targeting, and attribution to marketing and e-commerce, connecting social influencers, brands, and agencies; AG empowers celebrity through micro influencers to grow and monetize social presence Alexanders Grace, a first-of-its kind automated influencer marketing platform, today announced that it has received funding from angel investor and Baltimore business icon, Steven DeCastro. For businesses that want to leverage social influencers for marketing to target audiences, Alexanders Grace is a free solution that matches brands with influencers using pre-determined filters, organizational campaign goals, and assigns a publicly accessible Influencer Trust Score (ITS) that reflects an individual’s effectiveness and value. “AG provides brands with choice and control while compensating users for their engagement,” said Alexanders Grace CEO and Co-founder, Brad Bergersen. “For influencer marketing agencies, our platform offers a new channel for increasing their respective clients’ visibility and for creating new streams of recurring revenue.” Influencer engagement is a widely popular marketing practice, yet many brands struggle with attribution and measuring campaign ROI. Alexanders Grace not only solves transparency issues with its proprietary technology, but also incentivizes average citizens to monetize their social presence. According to industry data, engagement rate, such as the total number of likes, comments, and shares, is the best indicator of campaign effectiveness. Higher engagement rates lead to more awareness, conversions, and quantifiable ROI. “In a world where Facebook generates four million likes every minute, and in which more than 100 million photos are uploaded to Instagram daily, both influencers and brands need to build a following of targeted, engaged consumers to be relevant. The alternative is obscurity and no brand recognition. “Alexanders Grace helps you stand out on social media, providing a pipeline for consistent growth,” added Bergersen. “In addition, Alexanders Grace lets brands and users search influencers for free, which is something nobody else is offering.” AG serves as a pipeline for organic engagement with brands’ products and services. Influencers with the highest engagement rates are not famous people, but rather micro and nano influencers: ordinary people with under 10,000 followers for whom net engagement rates are between three to six times higher than that of a celebrity. AG aggregates myriad nano and micro influencers to create the perfect profile. “Imagine a smaller influencer with 10,000 followers who runs a coffee lovers review site that sells specialty products such as French presses, custom branded beans, organic filters, and other related items,” said Alexanders Grace Co-founder and Chief Technology Officer, Scott Mitchell. “While this person may not have a global presence comparable to actors, professional athletes, or high-profile media personalities, she does, however, have dedicated fans who comprise a highly-targeted audience that trusts and acts on her recommendations. “By leveraging big data and automation, AG has revolutionized the process of how influencers, brands, and customers interact.” Influencers on AG are compensated for supporting campaigns with posts from their respective social media accounts that funnel traffic to a brand’s web store. Important to note is that Alexanders Grace covers all costs from post to store checkout, in addition to managing communications, logistics and shipping. AG will also pay users for participating in surveys. To sign up for Alexanders Grace, please visit www.AlexandersGrace.com. ABOUT ALEXANDERS GRACE Headquartered in Baltimore, MD, Alexanders Grace is an automated influencer marketing and engagement platform that connects brands with the people who can reach their respective target audiences. Visit www.AlexandersGrace.com to launch your influencer journey! Contact Details Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net

March 10, 2022 10:32 AM Eastern Standard Time

1 ... 188 189 190 191 192 ... 245