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Better Trucks Adds 4.6 Million Households with New England Delivery Expansion

Better Trucks

Better Trucks, a technology-driven logistics firm focused on rapid parcel delivery, now delivers to millions of households in Boston and greater New England. Shippers are already utilizing this additional service area that is made possible through Better Trucks’ partnership with Optima Overnight. Better Trucks’ delivery area now reaches 139 million people and over 40% of U.S. households from coast to coast. “Our current clients as well as prospects have asked for service in New England, and our open technology platform made it easy to expand our partner network in time for peak season,” said Josh Fredman, Better Trucks Senior Vice President of Commercial and Growth. “Optima is a tech-forward carrier that shares our commitment to deliver on-time with full transparency to shippers and make their customers happy.” The partnership adds more than 1,000 new zip codes to Better Trucks’ footprint in Massachusetts, Connecticut, New Hampshire, and Rhode Island. “Boston is a key market where we now add more choices for shippers. Our current clients have expressed great interest in diversifying their carriers there,” added Fredman. “Our partnership with Better Trucks adds volume to densify our operations, and opens a path for our clients to expand to Better Trucks vast coverage across the country,” said Len Braudis, Optima Overnight, President. “The smooth tech integration allowed us to operationalize this partnership in record time.” The bilateral partnership allows Better Trucks’ clients to ship to New England with a seamless experience, utilizing a Better Trucks label with last-mile delivery fulfilled by Optima. Similarly, Optima clients have the same option with fulfillment by Better Trucks in its footprint. About Better Trucks Better Trucks is a technology-driven, last-mile delivery carrier built for digital commerce. Founded in 2019, it delivers a better experience for retailers, e-commerce firms, and fulfillment centers to ship parcels faster with better communication and better value. Specializing in next-day and two-day deliveries, Better Trucks sorts and labels packages within its strategically-placed warehouses and delivers them through its extensive driver network. Visit bettertrucks.com for more information. About Optima Overnight Optima specializes in serving direct-to-consumer, e-commerce businesses, along with medical and traditional courier clients by focusing on efficient last-mile delivery solutions. Through its robust logistical network, Optima provides scheduled route services for industries such as libraries and banks; and offers last-mile distribution for major brands. By leveraging advanced technology, Optima helps mid-sized to large shippers optimize their operations, improving transit times, reducing costs, and enhancing shipment visibility. Clients working with Optima benefit from accurate delivery information, real-time tracking, and transparent communication. Optima’s technology, powered by Beans.ai, ensures operational efficiency and reliable service. For businesses looking for cost-effective alternatives to traditional providers like UPS and FedEx, Optima offers a scalable solution that drives efficiency without compromising service quality. Contact Details For Better Trucks John Hall +1 303-223-6965 john@hallwaycommunications.com Company Website https://www.bettertrucks.com/

November 04, 2024 08:01 AM Central Standard Time

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Luxy Hair Launches in the U.S. Amazon Premium Beauty Store

Luxy Hair

Luxy Hair, the #1 leading clip-in hair extensions brand, is proud to announce its debut in the U.S. Amazon Premium Beauty Store. Luxy Hair, part of the Beauty Industry Group portfolio, is expanding its reach by providing easy access to its high-quality, ethically sourced products through one of the world’s largest e-commerce platforms. “We are thrilled to collaborate with Amazon to continue our mission of empowering women to feel confident in their own hair,” said Amy Sveda, President of Luxy Hair. “We are excited to bring our ethically sourced, premium-quality hair solutions to a larger audience, helping more women regain confidence and embrace their hair identity.” Amazon customers can now explore and shop Luxy Hair’s extensive shade range, including hair swatches for easy color-matching. Luxy Hair’s storefront will feature best-selling items including the Classic Clip-In Extensions, Seamless Clip-In Extensions, and Halo® Extensions; customer-loved accessories such as Signature Hair Curler, and TikTok favorite Luxy Hair x Acquired Style Collection; and the newer and fastest growing solutions-based products including Scalp Hair Fill-Ins and Thinning Hair Fill-Ins, directly in Amazon’s U.S. Premium Beauty Store. Since its inception in 2010, Luxy Hair has gained recognition for delivering natural-looking, premium quality, do-it-yourself hair extensions made from 100% ethically sourced Remy human hair. The brand is renowned for its dedication to exceptional customer service and its award-winning shade range that meets various hair needs—from adding instant volume and length to addressing hair thinning and loss. Luxy Hair sets itself apart through its exceptional craftsmanship, unwavering commitment to transparency, and dedication to sustainable practices. By fostering open dialogue about hair loss and challenging the stigma surrounding hair extensions, Luxy Hair creates an inclusive space where women feel empowered, supported, and confident throughout their unique hair journeys. For more information, please visit www.luxyhair.com or @luxyhair on social media. Explore the full range of products at www.amazon.com/luxyhair. About Luxy Hair: The #1 rated hair extensions brand in the world, Luxy Hair is on a mission to take the guesswork out of natural-looking beautiful hair. Made from 100% ethically sourced Remy human hair, Luxy Hair creates premium quality hair extensions for all of life’s moments. Having amassed over 250K customers in more than 165 countries, with a large loyal following, Luxy Hair is renowned for its exceptional customer service and engagement. Luxy Hair is the do-it-yourself solution for anyone, any day, anywhere. About Beauty Industry Group: BIG, established in 2004, is the global market leader for professionally installed hair extensions and related beauty products. BIG's professional products are sold in more than 1,300 stores throughout North America and its collective brands service more than 30,000 salons across 165 countries. BIG has offices in four countries and is headquartered in Salt Lake City, UT. Contact Details Six One Agency Camryn Carlson camryn@six-one.com Luxy Hair Gillian Fetters gillianf@luxyhair.com

October 30, 2024 08:03 AM Eastern Daylight Time

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The Bermuda Business Development Agency (BDA) Leads Economic Growth as EIRC Initiative Surpasses $500 Million Milestone

Bermuda Business Development Agency

October 10, 2024 – The Bermuda Business Development Agency (BDA) is pleased to announce that the Economic Investment Residential Certificate (EIRC) initiative has surpassed $500 million in investments. This milestone reinforces Bermuda’s position as a premier destination for global investors, showcasing the EIRC’s pivotal role in driving sustained economic growth while enhancing the island’s appeal to high-net-worth individuals seeking both exceptional investments and an unmatched island lifestyle. Since its launch in 2021, The BDA has successfully provided concierge services for all EIRC applicants, guiding them through each phase of the process and ensuring a smooth, seamless experience. This tailored approach has been instrumental in driving economic growth, attracting affluent investors from around the world, including the U.S., U.K., Canada, and Spain. With a minimum investment of $2.5 million, participants gain permanent residency in Bermuda and the flexibility to invest in real estate, new and existing local businesses, Government bonds (previously offered), or social causes. To date, 58 approved applications have driven substantial capital into local enterprises and the property market. The EIRC does however offer more than financial benefits; many certificate holders are drawn to Bermuda because of personal connections, whether through birth, marriage, or long-standing relationships with the island. As a result, these stakeholders are not solely investing capital—they have become part of Bermuda’s community. Data shows that nearly half of a country’s economic growth typically originates from individuals already embedded in the community, and Bermuda is no different. By becoming part of the island’s fabric, these stakeholders unlock even greater opportunities for investment and growth, driving Bermuda’s continued economic success. The Honourable Jason Hayward, Minister of Economy and Labour, commented on the programme's success: "The EIRC initiative has proven to be a vital tool for stimulating economic development in Bermuda. By attracting high-net-worth individuals who are not only investing but also establishing Bermuda as their home, we are creating long-term opportunities for the island. Surpassing the $500 million mark is a significant achievement, and we are confident that the BDA and EIRC programme will continue to contribute positively to Bermuda’s economic growth." Kyle Rogers, Research and Intelligence Manager at the BDA, is also responsible for overseeing the concierge service that supports applicants throughout the entire EIRC process. He ensures seamless management of the certificates, providing crucial guidance from initial inquiry, through comprehensive candidate evaluation, to final approval. He stated, "Reaching $500 million is a testament to Bermuda’s unique offering as both a business hub and an exceptional place to live. The EIRC initiative continues to generate significant value by attracting capital and new residents who are committed to the island’s long-term success. We are excited about the programme’s growth and the bright future ahead." Of the total $500 million investment, $212 million has been directed towards new businesses, $231 million into real estate, $49 million into existing local enterprises, $2.6 million into Government bonds, and $6 million into social ventures deemed beneficial to Bermuda and subject to the Minister’s approval. Jonathan Halata, a developer, investor, and successful EIRC applicant, shared his experience: "As Canadians and Brits, my family has been connected to Bermuda since the 1970s. The EIRC wasn’t just about investing money; it was about building a life for my husband and daughter, and contributing to the community my family has become part of." "My investment in Bermuda extends far beyond financial returns—it's about contributing to the development of premier assets like hotels and tourism infrastructure. Island Realty projects like Azura and Nautilus have brought something unique to Bermuda and created dozens of jobs, which are vital for both airlift and the livelihoods of Bermudians. "I see a direct link between the EIRC programme and Bermuda’s future growth. It’s not just about selling homes—it’s about creating lasting opportunities. Multiplying our experience by 10, 50, or 100 could generate significant new jobs for Bermudians." "The EIRC certificate process was much easier than I expected, especially knowing the complexities with immigration and work permits. The BDA’s white-glove service, with Kyle’s personal attention to detail, made a tremendous difference. They delivered exactly what was promised, with a ribbon on top." For more information on the Economic Investment Residential Certificate and how to apply, visit bda.bm. Media Contact: Simone Gibbons Head of Marketing, Communications & Events D. +1 441 297 7774 | M. +1 441 707 0038 | E: simone@bda.bm The Bermuda Business Development Agency (BDA) encourages direct investment and helps companies start up, re-locate, or expand their operations in our premier jurisdiction. An independent, public-private partnership, we connect you to industry professionals, regulatory officials, and key contacts in the Bermuda government to assist domicile decisions. Contact Details Bermuda’s Business Development Agency (BDA) +1 441-707-0038 info@bda.bm Company Website https://bda.bm

October 10, 2024 02:35 PM Eastern Daylight Time

HUSQVARNA® VIKING® Introduces Epic Quilt™ 97

SVP Worldwide

SVP Worldwide, the parent company of HUSQVARNA® VIKING®, a leader in the sewing industry, proudly announced today the launch of its latest innovation, the Epic Quilt™ 97, what quilt dreams are made of. The Epic Quilt™ 97 boasts a spacious workspace perfect for large projects, accommodating even king-sized quilts. With over 12" (310mm) to the right of the needle and a working area height exceeding 5.5" (140mm), it provides ample room for handling bulky materials. A particular standout feature of the Epic Quilt™ 97 is its sewing projection technology, allowing quilters to preview their stitches before sewing. Stitch preview ensures perfect placement every time. The adjustable lines, angles, and grids in sewing mode make aligning stitches effortless, saving valuable time while achieving precision. The Epic Quilt™ 97 also comes equipped with meticulously designed accessories that enhance creativity and ease of use. Included are advanced accessories providing quilters with the tools needed to elevate their craft to new heights including an Extension Table with Adjustable Guide, Rotating Self Healing Cutting Mat (12” x 12”), Rotary Cutting Tool + Replacement Blades, Ruler Set (6” x 12” and 6” x 6” sizes), Free Motion Ruler Foot, Quilt Binder, HUSQVARNA® VIKING® Universal Needles 80/12 5-Pack and the HUSQVARNA® VIKING® Quilting Needles Assorted Sizes 5-Pack. "We are excited to unveil the Epic 97Q, a groundbreaking advancement in our tradition of innovation,” stated Jason Zielke, chief product officer at SVP Worldwide. “Leveraging AI technology, the machine recommends the optimal sewing foot setup for each stitch, and the built-in projection system simplifies the process of creating complex stitches leading to exceptional precision and quality. We added to this machine a suite of the most important accessories that will advance the quilting experience. The Epic 97Q combines our rich heritage with cutting-edge technology, empowering you to create intricate, beautifully executed quilts with unparalleled ease and accuracy." The Epic Quilt 97 is now available online. For more information, please visit our website at www.husqvarnaviking.com. Media Assets About SVP Worldwide SVP Worldwide is the world’s largest consumer sewing machine company, accounting for approximately one out of every three sewing machines sold globally. The company’s iconic brands - SINGER®, VIKING®, PFAFF®, and mySewnet™, have collectively delighted consumers for over 170 years with a distinct heritage and global fanbase. These premium brands and products are regarded as the first-rate choice for a range of consumers from serious sewists to beginners in crafting. SVP Worldwide operates facilities around the globe that support designing, manufacturing, selling, and supplying the world’s most iconic sewing machine brands. Headquartered out of Nashville, TN (USA) with operations internationally, SVP Worldwide boasts regional headquarters, manufacturing facilities, and commercial offices across Europe, South America, Asia, and Australia. Combined, SVP reaches consumers in more than 180 countries on five continents. SVP brands and products are sold online at www.Singer.com and across a network of sewing machine dealers, mass, online, and specialty retailers, distributors, and through the company’s 130+ internally operated retail stores. In 2021, Platinum Equity acquired the controlling stake in SVP-Singer Holdings, Inc., and its wholly owned subsidiaries ("SVP Worldwide"). To learn more, visit www.svpworldwide.com. Contact Details Razor Sharp PR Ray Young +1 512-694-6097 ray@razorsharppr.com

October 10, 2024 10:00 AM Central Daylight Time

SUNGLASS HUT HOSTS SHOPPING EXPERIENCE AT GEORGETOWN, D.C. STORE IN CELEBRATION OF HOMECOMING SEASON

Sunglass Hut

Sunglass Hut, the world’s premier destination for high-quality sunglasses and member of Luxottica Group S.p.A, is set to host an exclusive shopping event to celebrate Howard University’s Homecoming with a special event hosted by Beauty and Style Expert Blake Newby. The event will be taking place on Thursday, October 17 th at the Sunglass Hut store located in Georgetown. The Shades and Shine Sunglass Hut Homecoming Celebration invites students, alum, and consumers to preview an array of eyewear selections, learn about Sunglass Hut ’s customization program for personalized glasses and case options, and benefits of The Sun Club loyalty program. To continue revolutionizing sunglasses style, care, and quality, Sunglass Hut aims to connect with consumers, media, and influencers on the multifunctional selection of available frames and inspire self-expressions through eyewear. Sunglass Hut has partnered with Creator, and Howard University alumnae Blake Newby to host and offer her top styling tips and sunglasses recommendations. Utilizing Sunglass Hut ’s Smart Shopper digital interactive platform, guests can explore the vast inventory of brands, styles, and colors at their fingertips to create a custom pair and order directly to their home. The event features interactive activations with renowned Black and woman owned beauty brand The Lip Bar for skincare and makeup product trial and gifting, along with eyeglass chain customization in-store. Light refreshments and music by DJ Soul Sugar will be provided, and guests can explore the aisles to discover new arrivals and best-selling selections, with a special in-store promotion available from select brands. "We're thrilled to host this special event at our Georgetown flagship store! It’s a fantastic opportunity to connect with our community, showcase our exclusive collections, and celebrate the loyalty of our valued members", notes Sunglass Hut. We are excited for the Shades & Shine Event to show our commitment to providing our customers with an engaging experience.” As an integral part of the DC shopping community, Sunglass Hut aims to have the Shades and Shine Event create a memorable experience to prepare guests for an eventful weekend. For more information on Sunglass Hut, please visit www.sunglasshut.com ABOUT SUNGLASS HUT Founded in 1971, Sunglass Hut has grown into the best curated destination for the most sought-after high-quality fashion and performance sunglass brands, with more than 16,000 North America retail locations. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, China, Southeast Asia and beyond, providing consumers with a fun, highly engaging shopping experience in-store and online. www.sunglasshut.com. Part of the Essilor Luxottica Group, the world's leading manufacturer and distributor of eyewear. https://www.sunglasshut.com/ Contact Details First and Last PR First and Last PR sunglasshut@firstandlastpr.com Company Website https://www.sunglasshut.com/us

October 10, 2024 08:00 AM Eastern Daylight Time

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NAVEX Unveils Curated AI Content Library to Simplify Compliance and Risk Mitigation

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, introduces its new AI-focused content library designed to help organizations address the rapidly evolving landscape of Artificial Intelligence (AI) regulations and frameworks. As AI technologies become part of daily operations, many organizations find themselves entering uncharted waters regarding effective AI governance. According to Forrester’s September 2023 Artificial Intelligence Pulse Survey, 56% of AI decision-makers said their organization will use generative AI (genAI) in the next 12 months for internal or customer-facing production applications for employee productivity. The stakes are rising, and navigating these challenges without a clear framework can feel overwhelming, leaving companies vulnerable to risks. NAVEX plays a critical role by enabling companies to implement strong controls, automate workflows, and perform comprehensive testing. This approach simplifies complex challenges and transforms them into strategic opportunities. NAVEX’s content library is continuously curated to cover international and industry-specific AI regulations, including emerging standards and compliance requirements. By leveraging this resource, customers can ensure their AI initiatives align with ethical guidelines and regulatory mandates. A.G. Lambert, Chief Product Officer at NAVEX, captures the pivotal moment many organizations face: "As AI technologies revolutionize industries, companies find themselves standing at a crossroads, navigating the intricate landscape of effective AI governance. Our AI content not only empowers risk management professionals to establish crucial controls but also enhances efficiency by automating compliance processes. This dual approach enables organizations to embrace AI technology with confidence, transforming challenges into opportunities for growth and innovation." Key features of the NAVEX AI content library include: Centralized AI Regulatory Resources: Access a consolidated library of global AI regulations and industry-specific guidelines. Streamlined Control Development: Simplify the process of creating and implementing AI-specific controls to align with emerging regulations. Automated Compliance Monitoring: Leverage automation to track compliance requirements and ensure adherence through continuous control testing. Enhanced Risk Mitigation: Identify and mitigate AI-related risks proactively using structured regulatory frameworks. Future-Proof Compliance Strategy: Stay ahead of evolving AI laws and standards, ensuring the organization remains compliant and competitive. NAVEX is enhancing AI governance with its NAVEX One platform that streamlines the process of developing and distributing AI-related policies, ensuring companies stay aligned with fast-changing compliance requirements in the AI landscape. Should employees or third parties have AI-related issues or concerns, the NAVEX One platform offers employees a secure solution to report them. This proactive approach helps organizations identify and mitigate potential risks early on. The NAVEX content library offers over 400 regulations and compliance frameworks, continuously expanding to meet the demands of an evolving regulatory environment. This extensive resource includes critical AI regulations such as the EU AI Act, NIST AI Risk Management Framework, and the Colorado Artificial Intelligence Act. As AI governance becomes increasingly critical, NAVEX integrates AI training, incident management, and policy management into this comprehensive resource, ensuring organizations stay ahead of compliance requirements. With real-time updates, businesses can select tailored content to meet emerging AI regulatory standards, providing the tools to navigate current and future compliance challenges effectively. This seamless integration helps organizations maintain a proactive risk and compliance posture while leveraging cutting-edge technologies. The new AI content library is now available as part of NAVEX’s Integrated Risk Management solution. For more information, visit NAVEX’s Website. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global +1 617-388-5773 scott.levesque@navex.com Company Website https://navex.com

October 08, 2024 08:00 AM Eastern Daylight Time

Holiday Gift Guide: Add These Luxury Cannabis Items to Your Shopping List

MJ Attaché

Cannabis is legal in 38 states and counting for medical use. Almost 40% of women over the age of 21 currently consume cannabis, and men are nearly twice as likely to use cannabis than women. Odds are, your holiday gift-giving list includes an herbalist who would cherish an easy and elegant addition to their self-care ritual. “Whether the cannabis connoisseur on your holiday giving list uses cannabis medicinally or recreationally, MJ Attaché gift options elevate the experience and simplify the lives of discerning herbal enthusiasts,” explains MJ Attaché founder Christy Fuicelli. “Not only are our attachés statement pieces for self-care rituals, but they’re discreet, lockable and customizable to suit individual consumption needs.” New-to-market, MJ Attaché luxury holiday gift options for cannabis enthusiasts The Anthony Bag - $2,150.00 The Anthony bag combines style and sophistication for the discerning herbalist. Built by Italian artisans with the finest materials, this attaché dispels outdated stereotypes and elevates self-care rituals with patent-pending technology. It is the first on the market to provide a subtle, smell-disguising, practical and elegant solution to suit a cannabis enthusiast’s lifestyle. Available in five colors, The Anthony contains a removable rolling tray and magnetic accessories for customizable storage of your cannabis and accouterments. Retractable Vape Pen Holder - $150.00 Give the gift of ease, and the herbalist on your list will never lose another vape pen. Made in Italy of metal, leather and elastic, this accessory ensures the safekeeping and easy access of a favorite pen. The branded snap hook clips to bags or clothing, and the monogrammed retractable piece allows for use without removal. Fits most batteries up to.5″ in diameter. Retractable Lighter Holder - $175.00 Place this holder under the tree, and your favorite cannabis enthusiast’s lighter will always be at hand. Like the pen holder, this lighter holder is made in Italy of metal and leather. It is engineered to ensure a lighter’s safekeeping and easy access. The accessory’s branded snap hook clips to clothing or bags for accessibility, and the monogrammed retractable piece allows for use without removal. Fits classic BIC lighter. “Our vape pen and lighter holders keep your cannabis accessories safe and right where you need them. The Anthony is a luxury storage solution for all your cannabis needs—making it the perfect gift for a sophisticated herbal enthusiast,” says Fuicelli. “In addition to beauty and refinement, The Anthony is equally functional in that the components can be customized to meet individual needs. For example, edibles, flower and prerolls can be stored in the provided smell-proof jars and locked in The Anthony bag for safekeeping and transport this holiday season,” Fuicelli explains. The Anthony bag makes cannabis self-care rituals easy and elegant Discreet, smell-disguising design you can take anywhere Patent-pending modular elements include smell-proof jars for edibles and flower, lighter holder and glass holder Removable rolling tray for ease of use and clean-up Zipper lock eliminates need for difficult-to-open childproof containers "The Anthony bag not only keeps all my sesh products nicely organized for on-the-go, but it also turns heads. All my colleagues are shocked to find out its purpose!" says Arend Richard, The Anthony bag purchaser and founder of Cirrus Social Club in Denver. Find holiday luxury at MJAttache.com. Connect on Facebook and Instagram for the latest updates and deals. # # # About MJ Attaché Launched in April 2024, MJ Attaché is a designer and developer of high-quality, handmade Italian leather bags and accessories for the cannabis connoisseur. The luxury brand, with its moniker “MJ” (short for Mary Jane—an alias for marijuana), was founded by entrepreneur Christy Fuicelli, a stylish herbalist. Realizing a void in the marketplace, Fuicelli created MJ Attaché to cache and carry her cannabis in a discreet manner reflective of the luxury she enjoyed in other personal products. Fuicelli spent years designing beautifully crafted bags that embody elevated style, sophistication, high quality and fine craftsmanship. Appealing to men and women alike, MJ Attaché products bring ease and style to the cannabis industry and challenge outdated stigmas. Contact Details MJ Attaché Katie Converse for MJ Attaché info@mjattache.com Company Website https://mjattache.com/

October 03, 2024 01:00 PM Mountain Daylight Time

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Award-Winning Hair Care Brand Design Essentials Pledges $2 Million to Support Historically Black Colleges and Universities

Design Essentials

Design Essentials, the Atlanta-based Black-owned company leading in premium hair care for nearly 35 years, is proud to contribute $1 million dollars to Spelman College in Atlanta towards the launch of their Cosmetic Science Program, and $1 million dollars to Howard University in Washington D.C. for the creation of The Design Essentials Community Fund. As part of its continued commitment to consumers and future leaders, Design Essentials is leveraging its expertise in healthy haircare practices for all hair types to inspire and give back to the next generation of leaders and innovators. The pledges reflect the brands belief in philanthropy through donations and resources to local and international communities. Design Essentials aims to make a meaningful impact through give-back initiatives focused on community enrichment, education and mentorship, while also serving its professional and consumer network. Improving access to resources that cater to Black women and men for career advancement, the brand is continuing to create inclusive and diverse spaces, along with premium expert-backed products for textured hair. Spelman College is a global leader in the education of women of African descent. The partnership will directly contribute to Spelman’s Cosmetic Science Program – the first-ever major of its kind available at an HBCU (Historically Black College and University). The groundbreaking STEM program offers a culturally relevant approach with unique perspectives from Black women through research and working knowledge of trends and innovations, students will explore the use of cosmetics and personal care products, particularly in communities of African descent. The pledge will impact the innovative research and development of products, connecting future chemists with the core consumer to achieve efficacy and representation in the products they use. Howard University is one of the leading research universities dedicated to educating students from diverse backgrounds. The launch of The Design Essentials Community Fund will pave the way for Howard University School of Business students who aspire to become entrepreneurs and business leaders. Cornell McBride, Jr., President of McBride Research Laboratories, Inc. and a Howard University alumna, credits his business acumen to the success of flagship brand Design Essentials over the past two decades. Students will gain access to business training programs, including business pitch competitions, business plan advisory services, marketing and branding bootcamps, capital-raising modules, and opportunities to learn about new software and technology. “We are incredibly honored to support the future leaders at these HBCUs during this moment in history,” states Cornell McBride Jr., President and Chief Executive Officer of McBride Research Laboratories. As a Howard University alum, McBride Jr. is dedicated to keeping the Design Essentials legacy intact by supporting rising leaders in business and beauty industries. “It has always been our mission to create high-quality products that meet the demand of hairstyling needs, leave a footprint in social impact initiatives, and nurture individuals and scholars who will drive inclusion within the beauty industry. By investing in the first-ever cosmetic science program and ongoing entrepreneurial mentorship and career opportunities, we are reinforcing our commitment to education and ensuring that diverse voices are at the forefront of innovation in our industry.” Design Essentials’ pledge marks the start of a broader effort to support HBCUs at a national level and nurture the connection between multicultural haircare and consumers globally. As a legacy brand, Design Essentials serves as a partner in style, fostering relationships with future leaders and brand fans to achieve styling success. For more information on Design Essentials, please visit www.designessentials.com For additional information on Spelman College’s Cosmetics Science Program, please visit https://www.spelman.edu/academics/cosmetic-science/index.html For more information on Howard University, please visit https://howard.edu/ About Design Essentials Design Essentials is a leading provider of premium hair care solutions with nearly 35 years of experience. The brand offers over 80 curated products for all hair types and textures and is committed to delivering innovative, research-driven solutions that cater to both professional and consumer needs. Design Essentials is proud to be minority-owned and operated, with a global reach and a strong commitment to giving back to communities worldwide. Contact Details First and Last PR Camille Gordon camille@firstandlastpr.com First and Last PR Brooke Bhola brooke@firstandlastpr.com Company Website https://designessentials.com/

October 03, 2024 08:00 AM Eastern Daylight Time

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Kevel Named to Newsweek’s List of The Top 200 America’s Most Loved Workplaces for 2024

Kevel

Newsweek Magazine today published the annual America’s Top Most Loved Workplaces® list, developed by Most Loved Workplace®, a division of Best Practice Institute (BPI). Kevel has been honored with a place in the top 20, being ranked # 18 out of the 200 companies included in the list. This marks the fourth annual Most Loved Workplace® list. This year, the list has expanded to the Top 200, reflecting companies' growing commitment to prioritizing employee sentiment and creating workplaces that employees love. The results were determined after surveying more than 2.6 million employees from businesses with workforces varying in size from less than 50 to more than 10,000. The list recognizes companies that put respect, caring, and appreciation for their employees at the center of their business model and, in doing so, have earned the loyalty and respect of the people who work for them. “We are so proud about our inclusion on the Most Loved Workplace® list,” said Mike Kohn, Chief People Officer at Kevel. “We have focused on building a people-first organization since our founding, and have used our values as a north star as we scaled our company. We routinely use engagement surveys and qualitative check-ins both to keep a pulse on how we are working as well as to identify trends and insights that enable us to drive actions in support of building a workplace where everyone can thrive.” How positive workers feel about their future at the company, career achievement, how much employer values align with employee values, respect at all levels, and the level of collaboration at the firm were the five critical areas measured to gauge employee sentiment. In addition, areas such as inclusion, diversity, equity and belonging, career development, and company leadership were identified and analyzed in relation to the five critical areas measured. “It’s inspiring to see the list expand this year to 200 companies, a clear indication that organizations are truly committed to creating workplaces where employees feel valued and connected. We’re thrilled to celebrate their achievements as this recognition continues to grow.” - Nancy Cooper, Newsweek’s Global Editor in Chief To view Kevel’s ranking and the top honored companies view the Top 20 Most Loved Workplaces in America or view the full list of the 2024 America’s Top 200 Most Loved Workplaces®. About Kevel Kevel powers world-class retail media networks with the Retail Media Cloud™. With the combination of the Kevel Ad Server and Kevel Audience, multi-brand retailers, marketplaces, and ecommerce companies can launch limitless ad formats and unique targeting segments online and in-store, all with closed-loop attribution. Kevel believes that every digital retailer should have the capability to scale their own distinct ad platform, just like big tech players like Amazon. Customers like Edmunds, Klarna, Delivery Hero, Leroy Merlin, Slickdeals, and other leading retailers and marketplaces all launched their own retail media network with Kevel. The company has garnered numerous accolades, most recently earning recognition as one of the leading 100 innovative tech start-ups driving the future of brand-to-consumer in 2023 and awarded the MarTech Breakthrough Award for best overall ad tech company in 2022. Learn more at www.kevel.com. About Newsweek Newsweek is the modern global digital news organization built around the iconic, over 90-year-old American magazine. Newsweek reaches 100 million people each month with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in EMEA and Asia. About Best Practice Institute Best Practice Institute is an award-winning leadership and organization development center, benchmark research company, think tank, and solutions provider. BPI is the only certifying body for Most Loved Workplace® and conducted the original research to create the model and criteria for becoming a Most Loved Workplace®. BPI’s research proves that Most Loved Workplaces® produce 3-4 times better customer service, employee performance, and retention than companies not loved by their employees. For more information on how to apply to become a certified Most Loved Workplace, go to: http://www.mostlovedworkplace.com Contact Details Kevel Jennifer Choo Director of Marketing +1 973-343-8819 jchoo@kevel.com

October 02, 2024 10:00 AM Eastern Daylight Time

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