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Goodway Group Improves OfferIQ™ Automotive Industry Focused Video Overlay Ad

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, announces their mid-cycle enhancement (MCE) to the company’s successful creative overlay ad unit, OfferIQ™. The updated product is designed expressly for automotive OEMs, Zones, LMAs, dealers, and their partner agencies. The improved dynamically-generated ad package meaningfully increases ad performance metrics. Introduced in October 2020, the original OfferIQ™ creative provided Goodway’s automotive clients with a revolutionary dynamic video ad unit. In addition to a better presentation of vehicle-specific incentives, OfferIQ™ enabled automatic at-scale ad customization for each participating dealer. The OfferIQ™ approach ended the era of traditional commercial tags or customized “doughnut hole” sections in the middle of an ad. Goodway’s proprietary system dynamically builds and delivers each ad in under 200 th of a second. Since its introduction, Goodway’s OfferIQ™ ad product has delivered over 95 million impressions utilizing PreRoll, YouTube and UniversalReach TV, Goodway’s Advanced TV/ Full Episode Player (FEP) solution. The performance of OfferIQ™ was tested over five months across 60 LMAs and hundreds of campaigns that ran traditional video versus OfferIQ™ ad units: Compared to traditional Advanced TV ads, OfferIQ™ ads showed a lift in conversion rates of 33%, meaning more ad viewers went on to take defined shopping actions at dealer websites after watching the ads. Compared to standard Pre-Roll video, OfferIQ™ raised conversion rates 25%, delivering proven increases for dealers. “The extra capabilities and customizable elements that come with the mid-cycle enhancement of OfferIQ™ make ads easier for customers to take in and act upon, which makes them even more effective,” said Tony Smihal, National Account Director at Goodway Group. Specific MCE improvements over the original OfferIQ™ ad units include: The dealer’s logo and address now accompany the dealership name to improve the connection to the dealer which helps lift conversion rates. The feature vehicle is larger to better identify the ad’s focus. The feature offer (type) is larger to make the offer a quicker read. The ad background is customizable regarding geography and/or season, to make the ad more relevant. Smihal added, “Goodway is the only agency offering a product as powerful as the new OfferIQ™. Our creative team developed a very capable dynamic ad creation system that gives our auto clients the ability to customize their marketing messages, which we have learned through market research, is extremely important to them; and the ads build themselves each time they run. While developed for our automotive clients, OfferIQ™ could be applied to other businesses that serve customers through a brick-and-mortar multi-location model.” The enhancements to OfferIQ™ not only increase conversion and completion rates, they also build on OfferIQ™’s ability to offer automated ad customization. This enables Zones, LMAs, and dealers to easily build and run campaigns that integrate brand-approved video assets, any vehicle or incentive and specific identification for Zone, LMA or dealers. A selection of backgrounds is available with the MCE to add another layer of visual customization. Available scenes include city skylines, regional landscapes, and seasonal graphics. “It is Goodway’s deep experience across the automotive Tier II and Tier III sectors that fuels innovative digital deliverables like the OfferIQ™ MCE,” says Dave Wolk, Goodway CEO. “The story behind OfferIQ™ is a great one; Our team collaborated with clients to fundamentally change automotive creative, and we used Goodway’s digital and programmatic strengths to do it.” Additional Goodway research has documented that when Goodway coordinated Zone campaigns with LMA campaigns, there was a 131% increase in conversion rate, reducing Cost Per Lower Funnel Actions by 59%. For additional information and an example of the MCE OfferIQ™, visit: www.goodwaygroup.com/auto About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble +1 862-368-8011 goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

December 14, 2021 09:15 AM Eastern Standard Time

Agora Data Advances Technology

Agora

Agora Data, inventor of the first-ever crowdsourced securitization and reducing interest rate line of credit for the Buy Here Pay Here industry, recently fueled its technology platform, AgoraInsights, with more robust reporting functionality, historical trends, and real-time data. The added features provide a vital resource for an underbanked and underserved industry by making data-driven analytics easily accessible, and free of charge to all members. Agora seeks to enable auto dealers and small to mid-sized finance companies to have better analytics into their portfolio’s performance and value, and as a result make more effective business decisions. The recent AgoraInsights enhancements, based on input obtained from Agora customers and industry experts, fulfills an important need for more knowledge to plan strategically and proactively. The easy-to-use dashboards display both high-level as well as detailed information with impactful graphics, including make and body style, most sold vehicle, age of collateral, repossessed most often, highest down payment, loan valuation, loan delinquency, and more. In addition to the enhanced reporting capabilities, dealers can compare their portfolio’s performance with national and regional trends. “It is our goal to continuously improve, create, and organize data-driven information so our customers are on the forefront of industry trends and can better understand the key drivers that impact their portfolio’s performance,” said Zach Maynard, SVP of Product, Agora Data. “Agora makes available to customers the ability to utilize data-rich reporting to determine the cars that perform well, or poorly, in their region and use the information to ultimately better manage their business.” “Data science provides the backbone for all our industry-changing solutions. We’ve back-tested and trained our models with over $15 billion of loan data creating predictability and accuracy using artificial intelligence and machine learning,” said Steve Burke, CEO of Agora Data. “Reimagining auto finance with industry-changing solutions is helping dealers establish best practices and gain the freedom and resources to build wealth.” For more information about AgoraInsights https://agoradata.com/agorainsights/. Dealers and finance companies wanting to connect and gain more knowledge about their portfolios, we invite to join us at https://app.agoradata.com/signup. About Agora Data, Inc: Agora Data's platform delivers a suite of tools to empower Buy Here Pay Here dealers and finance companies to finance their subprime customers. Agora's family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth, compete, and build wealth. Powered by patent pending technology, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

December 14, 2021 09:03 AM Eastern Standard Time

NEST Nurtures Donates $100,000 to Impact Communities Across United States in 2021

NEST

NEST, the leading national integrated facilities management company, announced that more than 15 charities and counting will benefit from over $100,000 in cash donations in 2021. Organized by NEST’s philanthropic division NEST Nurtures, the recipients were selected by NEST’s retail partners to support nonprofits making an impact in local communities and through nationwide programs. Beneficiaries of the initiative include The Little Bit Foundation (selected by Build-A-Bear Workshop), Toys for Tots (selected by Five Below), St. Jude (selected by Hot Topic), and American Cancer Society (selected by Sleep Number). “Through NEST Nurtures, we want to make a lasting impact that goes beyond just the donation,” said Rob Almond, CEO of NEST. “Philanthropy has been part of our mission at NEST for 27 years. I’m proud that we’ve been able to support and network with even more charities through this program.” On Tuesday, Dec. 21, NEST Nurtures will host a networking event with representatives from each of the nonprofit recipients. The keynote speaker for the evening will be former Philadelphia Eagles quarterback Ron Jaworski, who co-founded his own 501(c)(3) Jaws Youth Playbook. NEST Nurtures included Jaworski’s nonprofit as one of the donation recipients in 2021, and NEST employees assembled bikes at Jaworski’s annual bike drive this month. The following is a list of nonprofits and charitable programs that received a donation from NEST Nurtures in 2021: Akron Children’s Hospital American Cancer Society ASI Swing Classic Boys & Girls Club of America Dress for Success Epilepsy Foundation First Book Jaws Youth Playbook Make a Wish Foundation National Multiple Sclerosis Society Project Sunshine Ronald McDonald House of Southern New Jersey Spirit of Children St. Jude The Little Bit Foundation Toys for Tots In July of 2020, NEST established NEST Nurtures as a new division of their company that focuses on supporting nonprofits and improving communities around the country. NEST Nurtures’ mission is to expand on philanthropic endeavors that NEST has prioritized since they were founded in 1994. The National Multiple Sclerosis Society and Ronald McDonald House Charities have been longtime beneficiaries of NEST. NEST continues to play an essential role in the retail industry’s response to COVID-19. Almond and his team develop leading facility management strategies for more than 40 retail clients, from decreasing facility management expenses to streamlining operations. NEST manages over 60,000 individual retail locations in North America. About NEST NEST is the pioneer of the Integrated Facilities Management (IFM) industry in the United States and Canada since 1994. NEST’s IFM solution pairs financial acumen and business analytics with a strategic consultative approach. Real-time data, reporting, and analytics technology empower business leaders and facility management teams with informed insights to make smarter decisions. To learn more about NEST, visit enterNEST.com or follow NEST on LinkedIn. Contact Details Eric Nemeth nemeth@ericpr.com Company Website https://www.enternest.com/

December 14, 2021 07:30 AM Eastern Standard Time

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COMCAST COMPLETES MULTI-MILLION-DOLLAR BROADBAND EXPANSION TO MORE THAN 9,100 RURAL HOMES & BUSINESSES IN LAS VEGAS, NM

Comcast New Mexico

Comcast today announced the company completed a multi-million-dollar expansion to bring broadband and the entire suite of Xfinity services to more than 9,100 homes and businesses in Las Vegas, N.M. "The City of Las Vegas joins Comcast in celebrating the completion of this considerable investment in our community. An investment of this magnitude will support workforce development, virtual education, overall quality of life, and greater access to high-speed Internet for our residents. It also improves our Internet infrastructure in a way that may be attractive to businesses interested in locating or expanding their operations here," said Mayor Louie Trujillo of Las Vegas. “I am grateful for Comcast’s commitment to expanding broadband access in critical areas of New Mexico like Las Vegas.” This expansion is another example of Comcast’s investment in New Mexico to ensure residents and businesses have access to innovative, reliable, fast, and secure broadband services. In October, Comcast completed a network upgrade in Gallup, N.M. to bring Gig speeds to the community. In the last three years, Comcast has made $149.4 million investments in technology and infrastructure across the state. “This investment in Las Vegas will bring improved broadband services to thousands of homes and businesses -- expanding educational access and driving economic development opportunities within the community. Together with industry leaders like Comcast, New Mexico will continue to close the digital divide and address the needs of New Mexicans in communities large and small across the state,” said Governor Michelle Lujan Grisham. Residential consumers in Las Vegas will have access to all Xfinity Internet service offerings with speeds faster than 1 Gig, as well as the award-winning Xfinity X1 video platform, Xfinity Home, Comcast’s professionally installed home security solution, and Xfinity Mobile. Comcast provides unmatched value to Xfinity Internet customers through superior WiFi coverage, control of connected devices with xFi in the Xfinity App, xFi Advanced Security for cyber security protection at the gateway level, a free Xfinity Flex 4K streaming device, as well as access to Peacock Premium and thousands of hours of free content. Businesses will have access to the full suite of Comcast Business services including Internet speeds up to 1 Gbps, Business TV, Phone, SmartOffice TM technologies, and dedicated business support. Comcast previously provided video-only services in Las Vegas. “Reliable broadband services are essential for healthy communities. With expanded broadband access, our community members can access telehealth, education, and other resources they need to stay connected and engaged” said Elmo Baca, Chair, Las Vegas New Mexico Community Foundation. This expansion provides low-income families and individuals across the Las Vegas area with access to Comcast’s Internet Essentials program, the nation’s largest and most successful broadband adoption initiative. The program provides 50 Mbps Internet service for $9.95 per month and the option to purchase a new Dell laptop for $150. Additionally, Comcast has participated in the federal government’s Emergency Broadband Benefit (EBB) program since its inception in May 2021 and in the Affordable Connectivity Program (ACP), which extends and modifies the EBB. All Internet Essentials customers are eligible for ACP and can enroll in the program to receive their service for free. Since 2011, Internet Essentials has connected 296,000 low-income New Mexicans to the power of the Internet at home, many for the first time. “We welcome Comcast to our area. Having the services provided will be an incredible boost to our economy. Additional broadband options, including Gig Internet speeds, is critical for Las Vegas’ economic development goals. We know that relocating and expanding businesses need cutting-edge speeds,” said Philip Martinez, President, Las Vegas San Miguel Chamber of Commerce. “Technology is a powerful driver of innovation, entrepreneurship, and economic growth, and we recognize our company plays an important role in connecting New Mexicans to all the opportunities broadband offers,” said Chris Dunkeson, Area Vice President, Comcast. “Completing this expansion in Las Vegas is another example of our investment in New Mexico and our commitment to bringing more opportunities to communities around the state.” About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Julianne Phares +1 505-218-0961 julianne_phares@cable.comcast.com Comcast Kyle Biederwolf +1 505-264-5966 kyle_biederwolf@comcast.com Company Website https://newmexico.comcast.com/

December 13, 2021 08:29 AM Mountain Standard Time

Omdia tech analysts to judge Innovation Awards at ShowStoppers @ CES 2022

ShowStoppers

Omdia, the global research leader, today announced that its analysts will return to host and judge the Innovation Awards at ShowStoppers® at CES, the press event during the CES tradeshow in Las Vegas. The judges will evaluate new consumer electronics, smart home and robotics, mobility, fitness and health, and productivity products introduced during ShowStoppers, to be held January 5, 2022, 6-10 p.m. at the Wynn Hotel & Casino. “The ShowStoppers event marks an important occasion for Omdia analysts as the first time they will evaluate new technology hitting the market for several years,” said Paul Gagnon, Senior Director of Research for Consumer Electronics and ProAV at Omdia. “We look forward now to seeing how tech has evolved to meet the challenges of Covid – which has been a significant catalyst for change -- and the new products for work, home and play that industry leaders and startups will introduce at ShowStoppers for delivery to consumers and business users.” About the awards The Omdia Technology Innovation Awards distinguishes ingenuity and innovation exhibited by companies and products at ShowStoppers @ CES. This year’s awards will recognize the most innovative products in these categories: Home Entertainment (includes AR, VR & gaming) Smart Home & Robotics (includes drones and smart appliances) Mobility (includes mobile accessories and mobile computing) Fitness, health and wellbeing (includes air quality sensors/sanitizers) Productivity (includes work from home) The judges are renowned Omdia analysts, including: Paul Gagnon, Senior Research Director | Consumer Electronics & ProAV Paul Gray, Senior Research Manager | Home Devices Ken Park, Senior Research Manager | TV & ProAV Nina Rao, Research Analyst | Consumer Electronics Gerrit Schneemann, Principal Analyst | Smart Phone “We are delighted to welcome back the world-class experts at Omdia to weigh in on a new generation of products and services emerging from the pandemic to change how we use tech in daily life and business,” said Dave Leon, partner, ShowStoppers. Award application process Companies exhibiting at ShowStoppers can apply for an award and obtain more detailed information by visiting http://awards.showstoppers.com/ Companies may submit up to three candidate products, technologies or services for the Omdia Technology Innovation Awards. Omdia and ShowStoppers have agreed to an embargo on any announcements that should not be made public prior to the awards. About Omdia Omdia is a leading research and advisory group focused on the technology industry. With clients operating in over 120 countries, Omdia provides market-critical data, analysis, advice and custom consulting. Omdia was formed in 2020 following the merger of IHS Markit, Tractica, Ovum and Heavy Reading. Sitting at the heart of the Informa Tech portfolio, Omdia reaches over four million technology decision makers, influencers and practitioners that form part of the wider Informa Tech community and has specialist research practices focusing on Enterprise IT, AI, Internet of Things, Communications Service Providers, Cybersecurity, Components & Devices, Media & Entertainment and Government & Manufacturing. For more information about Omdia, please visit https://omdia.tech.informa.com/ Stay connected with Omdia on Facebook, LinkedIn, Twitter and YouTube. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers TV streams online, broadcasting live press events and conferences, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. For press registration, please contact Steve Leon, mailto:sl@showstoppers.com, +1 310-936-8530. Contact Details Andy Reese Director, Marketing at Informa Tech | Omdia +1 408-220-9601 andy.reese@omdia.com Steve Leon Principal, ShowStoppers +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 13, 2021 09:30 AM Eastern Standard Time

Velocity Global hires Colin McDonagh from Facebook to expand contractor management expertise

Velocity Global

Velocity Global, the leading provider of global talent solutions, today announced it welcomed Colin McDonagh as its vice president of Emerging Business. McDonagh applies more than a decade of experience innovating programs to source top contractor talent for global companies. McDonagh is a frequent expert speaker and contributor on the Future of Work and was the architect for Meta’s (formerly Facebook) highly respected Direct Source program. “We help companies work with anyone, anywhere, anyhow. Colin is an expert on all three,” said Eric Schroeder, Velocity Global chief operating officer. “Colin built a world-class contractor program at one of the largest companies on the planet and solved the complexities that stand between flexible talent and getting work done. He’ll apply that knowledge for our clients and our own triple-digit growth.” Velocity Global’s work platform combines the company’s proprietary cloud-based talent management technology, personalized expertise, and unmatched global scale to build globally distributed teams. More than 1,000 clients rely on Velocity Global’s platform in 185 countries and all 50 United States without the need to set up their own legal entities or state registrations. “There’s no such thing as a company that relies solely on internal employees. Companies like Meta can’t execute big ideas without a diverse workforce from every corner of the globe,” said McDonagh. “I chose to join Velocity Global to contribute proven methods to simplify the process to work with anyone, anywhere, anyhow and honestly change the future of work at incredible scale,” said McDonagh. McDonagh is based in Dublin, Ireland, and is building a global team to deliver products and solutions for contractors and freelancers. Those positions are posted with other Velocity Global opportunities at https://velocityglobal.com/about-us/careers/. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across five continents. For more information visit velocityglobal.com. Contact Details Velocity Global John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

December 13, 2021 07:01 AM Mountain Standard Time

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ThriveFantasy Partners with Fanatics to Continue NFL and College Football Growth Strategy

ThriveFantasy

ThriveFantasy, the leading player prop daily fantasy sports and esports platform, announced today it has signed a partnership deal with Fanatics, the fast growing American online retailer of licensed sportswear, sports equipment and merchandise. Through this partnership, Fanatics will provide ThriveFantasy with several co-branded marketing benefits aimed at cross promoting its unique offerings to the growing and active Fanatics fan and user base. Among these services will include advertising on Fanatics social media platforms and co-branded email marketing to its fan base. “Fanatics has become a one-of-a-kind brand in this space. Because of this, it made complete sense to create this type of partnership,” says Adam Weinstein, founder and CEO of ThriveFantasy. “We believe that there is a large cross over between the Fanatics fan base and those who play daily fantasy and esports and we can’t wait to engage, so that ThriveFantasy can become a go to destination for them.” About ThriveFantasy ThriveFantasy is a Daily Fantasy Sports and Esports App for Player Props. Thrive eliminates the countless hours of research users have to spend, by only focusing on the top-tier athletes that have the biggest impact on the game. Follow ThriveFantasy on Instagram (@ThriveFantasy), Twitter (@ThriveFantasy) and Facebook (ThriveFantasy). Download the app today via the App Store and Google Play. App Store https://apps.apple.com/us/app/thrivefantasy/id1240062484 Google Play https://play.google.com/store/apps/details?id=com.appster.p2f&hl=en_US Contact Details Michael Adorno +1 917-399-3743 mvadorno@gmail.com Company Website https://www.thrivefantasy.com/

December 13, 2021 09:01 AM Eastern Standard Time

Spotlight Sports Group and Diario AS Enter Into Joint Venture

Spotlight Sports Group

Spotlight Sports Group (SSG), a world-leading technology, content and media company specializing in sports betting and fantasy sports, announced today a joint venture with Diario AS (AS.com), the #3 sports publisher globally. The partnership will unleash new, high-growth revenue streams by combining Spotlight Sports Group's sports betting expertise and user engagement technology with AS.com’s millions of unique monthly visitors. The joint venture brings together elements of the two businesses to create a team of specialists to oversee the management of the website. AS.com’s selection to partner with Spotlight Sports Group and its state-of-the-art affiliate technology platform reflects the size of opportunity the partnership presents for the publishing giant. “We are thrilled to have created this true partnership with AS.com. They are a progressive company with an engaged audience and alongside our specialist sports betting content, this innovative platform will keep fans fully informed to make educated bets using Spotlight Sports Group’s data-driven affiliate technology,” said Harry von Behr, Managing Director (Sport) & co-US CEO of Spotlight Sports Group. “This partnership positions Spotlight Sports Group as a leading provider of sports betting affiliate and engagement technology across the global publishing sector.” Spotlight Sports Group will deliver: Native Spanish language betting content Responsive website using Spotlight Sports Group’s bespoke affiliate technology Proprietary data sets AI-based automated content generation Smart content modules, bet builders and free-to-play games Specialist services across technical SEO, social media and real-time CRM Revenue optimization management Gonzalo Teubal Rodriguez of AS.com commented “This partnership is a win-win for AS.com. It will deliver a world-class purpose-built platform for millions of sports fans built on the foundations of Spotlight Sports Group’s affiliate technology and empowering our users by giving them access to quality content and intuitive betting information and tools.” Rodriguez added, “It’s a chance to build a long term partnership with a like-minded global publisher while creating a sustainable revenue model to complement our core publishing business.” Spotlight Sports Group announced its intention to work with the world’s largest media companies by recently expanding its global proposition. This new-look offering includes a suite of products designed to showcase its specialist expertise in turnkey affiliate solutions for global publishers. AS.com’s Spanish-language content and sports betting affiliate platform is now live and available for sports fans in Spain. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com/en_us/ ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group (owned by Exponent Private Equity) is a world-leading technology, content and media business specializing in sports betting and fantasy sports. Evolved from the Racing Post Group, Spotlight Sports Group engages millions of people directly through Racing Post, Pickswise, Fantasy Alarm, Free Super Tips and myracing. The company also has decades of experience in powering growth and conversion for the world’s biggest sportsbooks and media companies, delivering best-in-class technology and expert scalable content experiences in more than 70 languages. ABOUT DIARIO AS (AS.com) AS.com serves millions of users each month to its platform by using three language editions in Spanish, English and Arabic. The site primarily focuses on news, stats and commentary on soccer leagues throughout the world. In addition, it also features Spanish-language coverage of the major sports leagues in America, including the NFL, MLB and the NBA. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

December 13, 2021 08:01 AM Eastern Standard Time

Cityneon Expands its Presence in Middle East at Qatar Free Zones, Enhancing the Region’s Entertainment Technology Industry

Cityneon

New facility in Ras Bufontas Free Zone will cater to growing entertainment technology markets in the EMEA region Facility to include an international experience and entertainment technology centre, innovation lab and a large-scale production workshop DOHA, QATAR - Media OutReach - 1 3 December 2021 - Cityneon Holdings, a global entertainment company based in Singapore that specializes in unique, immersive, and large-scale experiences, signed in Doha a strategic partnership agreement with Qatar Free Zones Authority (QFZA) to establish a facility in Qatar Free Zones. The facility will cater to growing entertainment technology and experience markets in the Europe, Middle East and Africa (EMEA) region. QFZA and Cityneon Holdings officials during the signing ceremony held on 8th December 2021 Artist impression of Cityneon's new facility spanning 15,000 square meters in Ras Bufontas Free Zone The agreement was signed during a ceremony at Ras Bufontas Free Zone in the presence of H.E. Ahmad Al-Sayed, Minister of State and Chairman of QFZA, H.E. Akbar Al Baker, Qatar Airways Group Chief Executive and Secretary-General of Qatar's National Tourism Council and H.E. Jai S Sohan, Singapore’s Ambassador to Qatar, as well as QFZA senior management. It was signed by QFZA CEO Lim Meng Hui and Cityneon General Manager of Middle East Feroz Siddiqui. Cityneon’s senior management team, including Executive Chairman and Group CEO Ron Tan, joined virtually from Singapore. Cityneon’s new facility will be built across 15,000 square meters in Ras Bufontas Free Zone, and will include an international experience and entertainment technology centre, an innovation lab focused on R&D in animatronics and robotics, and a large-scale production workshop. Cityneon will produce large-scale experiences in Qatar as they have done around the world, such as their Jurassic World: The Movie Exhibition in Chengdu, China, and their Avengers S.T.A.T.I.O.N. exhibition in Las Vegas and many more. Lim Meng Hui, CEO of QFZA, said, “We are delighted to welcome Cityneon, a leading entertainment technology company that designs and manufactures equipment and robotics for the sector. Cityneon’s decision to open its first such facility in the Middle East at Qatar Free Zones is testament to the strength of our offering and the exciting trajectory of the entertainment technology industry and the tourism sector in Qatar and across the region, in line with Qatar National Vision 2030. Qatar Free Zones provide an ideal environment for international and local companies with the skills and innovation to help build a better future.” Cityneon’s Executive Chairman and Group CEO Ron Tan said, “We are pleased to be working closely with QFZA to fast-track our expansion plans in the EMEA region, which is a strategic and important market for the company. We see immense potential for our IP business in the EMEA region and the strategic location of our new facility in Qatar will be pivotal in addressing the markets that we plan to serve, as well as for us to reach out to potential partners and collaborators for the Group.” Feroz Siddiqui, who will lead the new facility as General Manager - Middle East, added, “With this new office we embark on our middle eastern journey in bringing cheer, joy, laughter and smiles to awe our audiences with our large, immersive and technologically advanced entertainment assets to the region.” Singapore’s ambassador to Qatar H.E. Jai S Sohan, who witnessed the ceremony, added, “It is my delight to see Cityneon set up base in Qatar Free Zones, a leading hub for innovation in the region, as the latest of many Singaporean companies with operations in Qatar. The new facility will not only boost tourism across the region but also attract a new talent pool to the developing entertainment technology industry.” The new venture is expected to bring varied benefits to Qatar. Cityneon is a global leader in immersive experiences and will help develop the regional entertainment technology and Intellectual Property (IP) industry to generate new jobs in robotics and animatronics, costume design and fabrication, and sculpting and moulding, among others. Qatar Free Zones’ technology and research ecosystem will enable Cityneon to enhance its IP business operations for the region and benefit from a growing community of like-minded organizations, dedicated research and innovation facilities, and partnership opportunities. The partnership between QFZA and Cityneon will also support Qatar’s National Vision 2030, which aims to create a knowledge-based economy and promote economic diversification. It will expand the significant skilled labour pool in Qatar and support the ongoing digital transformation of the country. About Qatar Free Zones Authority (QFZA) Qatar Free Zones Authority (QFZA) started its operations in 2019 and it oversees and regulates world-class free zones in Qatar and secures fixed investments within the zones. QFZA offers outstanding opportunities and benefits for businesses seeking to establish operations and expand regionally and globally, providing quality infrastructure, a skilled workforce, 100% foreign ownership, access to investment funds, tax exemptions and partnership opportunities with Qatari entities. For more information on QFZA, visit https://qfz.gov.qa/. About Cityneon Holdings With its global reach and international partnerships, Cityneon has the capability to serve its clients anywhere in the world. Cityneon was listed on the Mainboard of the Singapore Stock Exchange since 2005, and was privatized on February 2019 by West Knighton Limited, a company wholly owned by Cityneon’s Executive Chairman and Group CEO, Ron Tan, together with Hong Kong veteran entrepreneur and investor, Johnson Ko Chun Shun. Johnson is a capital markets veteran and has held controlling interests and directorships in many listed companies. In May 2019, Cityneon welcomed CITIC Capital as a new shareholder, who holds approximately 9% shares in Cityneon. CITIC Capital is part of CITIC Group, one of China’s largest conglomerates, and has over US$29B of assets under its management across 100 funds and investment products globally. Other institutional shareholders of the Group include EDBI - a Singapore government-linked global investor, and Pavilion Capital - a Singapore-based investment institution which focuses on private equity investments, that made strategic investments to the Group in August and October 2019 respectively. In April 2021, Cityneon welcomed new investors Seatown Holdings International, Qatar’s Doha Venture Capital, which will now own approximately 4% of the Group, and other financial institutions and family offices in Singapore and China, joining the already strong stable of shareholders to support the Group's further expansion globally. For more information, please visit www.cityneongroup.com. #Cityneon Contact Details Wong Yi Lin +65 6571 6338 ir@cityneongroup.com

December 13, 2021 08:00 AM Eastern Standard Time

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