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Switched On London Highlights the Value of Professional Electricians in Home Electrical Work

Rev Up Marketers

Switched on London stresses the importance of hiring an electrician to perform any electrical work in a residential setting. Safety, efficiency, and long-term savings are the main reasons why they recommend hiring a professional electrician over DIY. Many homeowners see DIY electrical work as a great way to save some money and gain hands-on experience. Switched On London says that it also requires specialized equipment. Professional electricians are trained to work with these systems in an effective and safe manner. They reduce the risk of electrocution or fire and ensure all work is compliant. The company values experience and expertise. A professional electrician can quickly diagnose and solve problems because they have years of experience and training. Many people cannot learn their trades on the job. According to Switched on London, although DIY might appear cheaper initially, it can result in hidden costs and more expensive repairs. Hiring a professional can help homeowners save money because they don't have to spend time or money buying expensive tools, nor do they need to learn how to troubleshoot unfamiliar systems. The firm claims that the long-term benefits, along with peace of mind are more important. In its latest communication, Switched on London stresses that hiring an electrician for your home is not only a convenience but a wise investment in terms of safety and durability. You can be confident that the work will meet industry standards and that you'll receive support if there are any problems. Switched On London encourages homeowners to make informed choices about their electrical projects. Before deciding whether to continue, they should weigh the risks and the complexity of the project. About the Company As a leading provider of electrical services in London, Switched on London is dedicated to providing reliable, safe, and code-compliant solutions for homes. Its reputation is based on its professionalism and transparency. For any additional questions, please contact the Switched On London media team through their website. Contact Details Switched On London Charlotte Goodwin-Bolda info@switchedon.london Company Website https://switchedon.london/

April 10, 2025 09:12 AM Eastern Daylight Time

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Peru Pavilion Captivates Media at Osaka Kansai Expo with Culture and Cuisine

Promperu

The Peru Pavilion at Osaka Kansai’s international expo opened its doors to a full house during a vibrant and well-attended Media Day, hosting approximately 75 media from Japan and other countries. The event served as a dynamic introduction to the pavilion's immersive showcase, which under the theme “Endless Possibilities,” will showcase all of Peru's charm, including its diverse cultural heritage, abundant natural beauty, world-renowned cuisine and high-quality products. The attendees were welcomed by a captivating performance of the traditional Andean “Valicha” dance, infusing the atmosphere with rhythm and cultural pride. Then they were treated to a sensory journey through Peru’s renowned cuisine, featuring tastings of signature dishes and snacks that reflect the country's diverse geography and culinary innovation. A special highlight was the iconic “Pisco Sour” cocktail, made with Peru’s national spirit, Pisco—offering guests a taste of one of the country’s most beloved traditions. In addition, they witnessed the preparation of emblematic dishes such as causa limeña and various proposals with superfoods and chocolate. Attending media received souvenirs featuring artisanal alpaca textiles and handmade crafts, each a testament to the skill and spirit of Peruvian artisans. With Media Day setting the tone, the Peru Pavilion is now poised to become one of the standout cultural destinations at the Osaka Kansai Expo, offering a powerful celebration of heritage, innovation, and international friendship. The Peru Pavilion is a window into the country's soul—its vibrant agriculture, masterful textiles, exquisite crafts, and globally celebrated gastronomy. Designed to inspire and inform, the pavilion invites visitors to explore the country's history, creativity and vision for the future, a world of endless possibilities to be discovered. It also aims to foster new connections and partnerships, while deepening understanding of Peru's enduring friendship with Japan. The official inauguration of the Peruvian pavilion at Expo 2025 Osaka-Kansai will take place this Sunday, April 13 and will be attended by the Minister of Foreign Trade and Tourism, Desilú León Chempén, who will preside over the opening ceremony. Find out more about Peru's participation in Expo 2025 Osaka Kansai on social media: https://www.instagram.com/peru.expo2025/ https://x.com/peruatexpo https://www.tiktok.com/@peruatexpo https://www.youtube.com/@Peruatexpo2025 Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and investments. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

April 09, 2025 07:27 PM Eastern Daylight Time

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Former ESPN NBA Insider Adrian Wojnarowski Joins Players Health’s NIL Advisory Board, Begins Brand Ambassadorship

Players Health

Players Health, the leading provider of athlete safety and insurance solutions, today announced the appointment of St. Bonaventure men’s basketball general manager and former ESPN NBA Insider Adrian “Woj” Wojnarowski to its NIL Advisory Board and as a brand ambassador. The partnership formally began on Friday, April 4, when Woj appeared on behalf of Players Health at the NCAA Men’s Final Four in San Antonio, Texas. Widely regarded as one of the most respected names in sports media, Woj joins the Players Health NIL Advisory Board after retiring from his award-winning role at ESPN, where he spent years breaking NBA news and guiding coverage across the network’s platforms. Now, as the general manager for St. Bonaventure men’s basketball, he oversees a broad range of responsibilities, including name, image, and likeness opportunities, transfer portal management, and alumni relations. “St. Bonaventure has given me opportunity to utilize three decades of relationships to create the greatest possible impact on the next generation of athletes,” said Wojnarowski. “Joining Players Health allows me to widen that circle even further, especially now, when NIL has opened remarkable doors. We want to ensure that while these athletes seize their opportunities, they do so with the safety and support they deserve.” Wojnarowski will join fellow industry leaders on the Players Health NIL Board of Advisors to drive strategic initiatives, engage in educational panels, and advance the Players Health mission at industry events. “Woj revolutionized sports journalism with his approach to reporting and relationships, and now he is bringing that same forward-thinking mindset to our team as one of the first GMs in college athletics,” said Tyrre Burks, Founder & CEO of Players Health. “NIL has fundamentally transformed the collegiate landscape, and there is no one better equipped to help us navigate this new era. His insights will be invaluable to our success as we work to develop solutions that keep athletes safe, supported, and empowered at every stage of their athletic career.” Players Health and Wojnarowski traveled to San Antonio for the NCAA Men’s Final Four, where Wojnarowski took part in a panel discussion on the evolution of the general manager role in collegiate athletics. The panel was held on Friday, April 4 at the Boggess Center during the Global NIL Conference hosted by Silver Waves Media. The announcement comes just three months after Players Health closed a $60 million Series C funding round to accelerate the expansion of their innovative athlete safety and insurance solutions across youth, recreational, collegiate, and professional sports. To learn more, visit: https://www.playershealth.com/ Players Health is a sports technology company providing digital risk management services, reporting tools and insurance products to sports organizations to empower them to stay ahead of their ever-changing safety and compliance responsibilities. Working towards establishing the safest environment for athletes, Players Health views the health and safety of athletes as a priority in today's sports landscape. Contact Details Hot Paper Lantern playershealth@hotpaperlantern.com Company Website https://www.playershealth.com

April 09, 2025 09:00 AM Eastern Daylight Time

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New Report Shows Significant Socioeconomic Benefits of Large-scale Restoration Projects in Redwood National and State Parks Region

Save the Redwoods League

A new report released today by Save the Redwoods League and California State Parks reveals significant socioeconomic benefits of the Redwoods Rising and ‘O Rew Redwoods Gateway programs to Northern California counties around Redwood National and State Parks. These redwood ecosystem restoration programs bring much-needed revenue, quality jobs and critical environmental conservation benefits to the region, driving economic growth in an economically disadvantaged area of California. “ Assessing the Restoration Economy within Redwood National and State Parks ” examines new economic opportunities made possible by large-scale restoration programs in Humboldt and Del Norte counties. The report contrasts the growing restoration economy with the legacy of extraction-based industries in the region—namely the historic industrial-scale logging of coast redwood forests. "Together, Redwoods Rising and ‘O Rew Redwoods Gateway restoration programs have brought far-reaching benefits to our forests, local communities and beyond,” said Paul Ringgold, chief program officer for Save the Redwoods League. “Communities in Humboldt and Del Norte have experienced challenges following the decline of old-growth logging and fishing. This new report highlights how a restoration economy can provide stable, well-paying jobs that put valuable skills to work conserving redwood forests for future generations.” Key report findings: Generating Economic Impacts: In 2024, Redwoods Rising and ‘O Rew Redwoods Gateway restoration activities supported 200 jobs in the local economy. Many of these jobs were in industries related to tree harvesting and construction, which tend to pay higher wages than average jobs in Humboldt and Del Norte counties. Since 2019, Redwoods Rising has raised $97.1 million to invest in restoration work locally. This includes state and federal grant funding, private philanthropy, financial returns from the restoration work itself and California State Parks funding. Local and regional contractors and vendors are prioritized for the program’s implementation, ensuring that funds stay within the parks’ gateway communities. More than 90% of contractor hours from key partners are filled by workers from Humboldt and Del Norte counties. Creating a Restoration Economy: Restoration activities broaden the economic focus of the area from industries like commercial logging and cannabis cultivation to a restoration economy that includes forest management, wildlife conservation and environmental restoration, which fosters stable employment with higher wages. Redwoods Rising is training a future workforce through its apprenticeship program, which has provided on-the-ground restoration training to over 70 college students. Redwoods Rising has integrated new technologies and practices into its work, creating higher-quality, higher-paying jobs that appeal to a broader workforce. Biomass removed from the forest during restoration work is processed and sold within the region for use as lumber, chips or biofuel. As a byproduct of this work to improve forest and watershed health, the revenue generated is reinvested in the program. The entire process of removing biomass—from crews to transportation to sawmills—represents additional economic activity through local jobs. From 2020 to 2023, biomass sales yielded $18.5 million that was reinvested to help offset the costs of forest restoration, the removal of old inaccessible logging roads and restoration of aquatic habitats. These sales also yielded $350,000 in Timber Yield Tax revenues returned to Humboldt and Del Norte counties. Tribal and Community Engagement: Redwoods Rising and ‘O Rew Redwoods Gateway restoration work takes place in the ancestral lands of the Yurok, Tolowa and Chilula peoples. The programs engage tribal entities in restoration work and create employment opportunities in surrounding communities. Enhanced Ecosystem Health: Parks gateway communities benefit from the restoration efforts within Redwood National and State Parks in multiple ways: Watershed restoration and climate resilience work achieved by these programs benefit local communities through improved flood control and wildfire risk reduction. Improved ecosystems, such as healthy waterways and reconnected habitat, help create future recreational opportunities. Recreation and Tourism Benefits: In 2023 more than 400,000 people visited Redwood National Park, spending an estimated $29.6 million locally. As restoration makes possible new and improved recreational opportunities, increased park visitation would mean additional economic benefits. The ‘O Rew trails gateway construction is set to begin this year and significant habitat improvements at the confluence of Prairie and Redwood creeks will provide a world-class experience for visitors. While restoration work is the immediate focus of Redwoods Rising, restoration site improvements are creating opportunities for expanded public access and new infrastructure. Read the full report at RedwoodsRising.org. “Redwoods Rising is an ambitious restoration program that is bringing back the unique and wonderful coast redwood forest native to Northern California, and it serves as a model for public-private partnership-driven restoration,” said Jay Chamberlin, chief of the Natural Resources Division for California State Parks. “With nearly $31 million in economic output in 2024 alone, the program demonstrates that conservation and economic vitality can go hand in hand.” Funding for the socioeconomic study was provided by Redwood Parks Conservancy, the nonprofit partner supporting Redwood National and State Parks. “These restoration programs are examples of the power of partnerships focused on healing lands and waters collaboratively,” said Sal Munoz Moreno, executive director of Redwood Parks Conservancy. “By celebrating and stewarding our public lands, we can also ensure the health and wellness of our local communities.” About Redwoods Rising Redwoods Rising is a collaborative initiative among Save the Redwoods League, California State Parks and the National Park Service aimed at restoring the health and resilience of the iconic redwood forests in Redwood National and State Parks. It focuses on restoring 70,000 acres of degraded redwood forest landscapes heavily impacted by past industrial logging practices, with the goal of accelerating development of old-growth forest characteristics and protecting these unique ecosystems. Since 2018, the program has treated more than 4,200 acres of forest, removed or improved more than 70 miles of failing logging roads and restored nearly 6 miles of stream channels throughout the parks. About ‘O Rew Redwoods Gateway ‘O Rew is a 125-acre ecologically and culturally significant property adjacent to Redwood National and State Parks. Save the Redwoods League purchased it for conservation in 2013 following closure of the lumber mill that had operated onsite for decades. In 2026, the nonprofit will transfer ownership of the site to the Yurok Tribe. In a first of its kind agreement in 2024, the Yurok Tribe, the League, National Park Service and California State Parks signed a memorandum of understanding for the transfer as well as significant ecological restoration and to formalize the four partners’ shared vision for long-term co-stewardship of the site as a gateway for the visiting public to the parks. The agreement marks the first time state and federal agencies will assist with stewardship and public access on tribally owned land. *** To schedule an interview, contact Robin Carr at 415-766-0927 or redwoods@landispr.com. To access hi-res images or b-roll of Redwood National and State Parks, visit the Save the Redwoods League newsroom. Save the Redwoods League, one of the nation’s longest-running conservation organizations, has been protecting and restoring redwood forests since 1918. The League has connected generations of visitors with the beauty and serenity of the redwood forests. Our 600,000 supporters have enabled the League to protect more than 220,000 acres of irreplaceable forests in 66 state, national and local parks and reserves. For information, please visit SaveTheRedwoods.org. The mission of California State Parks is to provide for the health, inspiration and education of the people of California by helping to preserve the state's extraordinary biological diversity, protecting its most valued natural and cultural resources, and creating opportunities for high-quality outdoor recreation. Learn more at www.parks.ca.gov ### Contact Details Landis Communications Inc. Robin Carr +1 415-766-0927 redwoods@landispr.com Company Website https://www.savetheredwoods.org/

April 03, 2025 06:11 AM Pacific Daylight Time

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CSB Presents New Athleisure Collection with Focus on Everyday Comfort and Versatility

Grand Newswire

CSB, formerly known as Crop Shop Boutique, has released a new collection of athleisure wear designed to suit both active and relaxed settings. The brand, which began as a boutique activewear label, continues to evolve its offering with pieces that prioritise comfort, movement, and ease of wear. With an emphasis on versatile design, CSB’s latest range includes items such as sports bras, leggings, oversized tees, joggers, and loungewear sets. The pieces are made using soft, breathable fabrics developed to support a variety of daily activities — from gym sessions to rest days at home. The brand notes that its clothing is intended to offer a balance between function and casual wearability, with a focus on materials that allow for flexibility and long-term use. While the designs are aligned with current athleisure trends, the collection is rooted in practicality, offering options that suit different body types and routines. CSB has gradually built a strong following, particularly among customers looking for comfortable and adaptable wardrobe staples. In addition to its core collections, the brand periodically releases limited-edition drops and offers a rewards program aimed at fostering customer engagement. While rooted in activewear, CSB continues to expand its reach into sleepwear and leisurewear, reflecting the growing demand for garments that accommodate changing lifestyles and blurred boundaries between work, fitness, and home life. The new collection is now available online through the CSB website. About CSB: CSB is an Australian-based athleisure brand offering a range of activewear, sleepwear, and lifestyle essentials. Initially launched as Crop Shop Boutique, the brand focuses on comfort-driven design and functional fabrics intended for everyday movement and ease. Contact Details Crop Shop Boutique Rachel Dillon info@shopcsb.com Company Website https://www.shopcsb.com/

April 01, 2025 03:43 PM Eastern Daylight Time

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Introducing Saint Crewe, The New Clinically-Tested Skincare Brand For Gen Z Founded by Mom & Therapist to College-Aged Women, Erin Piper

Saint Crewe

Saint Crewe is a new dermatologist-tested, clinically backed skincare line designed specifically for Gen Z. Clinically tested on over 100 people, Saint Crewe is hypoallergenic, non-irritating, and suitable for all skin types, including sensitive skin. The brand’s four new products meet the clean beauty standards of Ulta, Sephora, and Credo while celebrating skincare as a fun, confidence-boosting ritual. As a mother of two and a therapist working with college-aged women, Saint Crewe Founder Erin Piper saw firsthand Gen Z’s growing curiosity about skincare and beauty trends. She realized that they were drawn to viral TikTok-famous products with bright, fun packaging, and the joy of experimenting with self-care. The issue? During the fun of applying face masks and creating skincare routines, the aggressive skincare ingredients were being overlooked. Many of these products contained harsh actives like retinol and glycolic acid – ingredients that weren’t suitable for their young skin. Saint Crewe Founder, Erin Piper, says, “As a mom and therapist to college-aged women, I’ve seen firsthand how much Gen Z loves experimenting with skincare. But there are too many trending products that cause more harm than good for young skin – damaged skin barriers, breakouts, irritation, you name it. That’s why I wanted to create a brand that is clinically effective, but still safe for everyday use. As a parent who has to say ‘no’ to so much – no to social media, to phones, to harmful ingredients, it feels really great to say ‘yes’ to skincare.” Erin sought out to create the ultimate solution to these concerns for the Gen Z community. She collaborated with leading labs, dermatologists, creatives, and beauty industry veterans – including the CEO of Saint Crewe, her long-time friend and skincare product development expert, Laura-Lucia Carothers – to develop a stunning range of vegan and cruelty-free skincare products that nurture this sense of curiosity while being expertly formulated to be gentle and safe for all skin types. Clean Beam Balmy Dream ($32): Lush cleansing balm formula that melts onto the skin as a foamy rinse-off cleanser that can remove sunscreen, makeup, and grime while bisabolol, ginger and calming turmeric soothes the skin. Team Gleam ($38): Daily water-gel serum that is loaded with superfruit goji berry and microalgae, helping balance the microbiome and fight against harmful blue light from screen time. Water Whip ($42): Light gel cream that delivers deep hydration and a natural glow with a boost of marine algae extract and vitamin E while soothing skin. Goji Go + Glow ($44): Packed with powerful aloe juice, microalgae and goji superberries to help keep breakouts at bay, this super mist balances excess oil while supporting your skin's microbiome. The brand’s name pays tribute to both a cherished family name and Sara Crewe, the beloved protagonist of A Little Princess. Saint Crewe isn’t just skincare, it’s innovation that redefines skincare for the next generation and anyone seeking a playful new way to care for their skin. Saint Crewe is redefining skincare for the next generation with fun, approachable, and age-appropriate formulas designed specifically for Gen Z. More than just skincare, Saint Crewe creates an experience, one that evolves with the brand’s community and becomes a playful part of their well-being. Built on the pillars of safety, individuality, integrity, well-being, and experience, Saint Crewe is committed to gentle formulations that nurture young skin with confidence and transparency. Trends fade. Skincare stays. With Saint Crewe, skincare isn’t just about looking good—it’s about feeling your best, inside and out. It will always be you. Contact Details Malinda Torres OGAKI mtorres@ogakidigital.com Company Website http://saintcrewe.com/

April 01, 2025 01:00 PM Eastern Daylight Time

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SeaTrain Technology Receives Patent Approval for Revolutionary Approach to Meeting Needs of Shipping and Shipbuilding

Morgan Marketing & Communications

SeaTrain Technology, LLC, a pioneer in sustainable maritime solutions, received its patent approval today for its revolutionary application for shipping and shipbuilding. This will be particularly important to ship and shipbuilding enterprises interested in revitalizing their sectors. The company’s mission is to introduce its groundbreaking remote-controlled, and now patented, modular submersible glider technology to the global maritime community. This innovative technology transforms ocean freight transportation by offering unparalleled efficiency, profitability, reliability, and environmental sustainability. Additionally, it has extensive applications to the energy and defense industries. The design offered by SeaTrain lends itself to “series building” in shipyards of varying sizes due to its replicability. Stated SeaTrain Technology Founder and Chairman, Randy M. Durst: “With this patent, SeaTrain isn’t just innovating—we’re revolutionizing. SeaTrain is here to redefine maritime history. With this breakthrough, we’re setting the course for a new era of remote controlled, zero-emission ocean transport. The age of clean, safe, intelligent maritime movement is no longer a vision, it’s a reality.” SeaTrain Technology, established in 2023 and headquartered in Delray Beach, Florida, is on a mission to revolutionize the shipping, energy, and defense sectors through its patented submersible glider technology. The company’s core values—innovation, sustainability, efficiency, and safety—are at the forefront of its operations, aiming to set new standards in performance and environmental responsibility. “Sea Train’s patented technology is a game-changer for the maritime industry. Our modular, autonomous submersible system offers a scalable, cost-efficient solution that challenges the limits of traditional maritime logistics” declares Malia Van Horn, Chief Engineering Officer. “This is more than just an innovation— it’s a step toward a smarter, more resilient global supply chain.” ‘Our nation, and our world, are going through a period of massive disruption with the maritime industry right in the thick of it” observes SeaTrain Technology CEO Carleen Lyden Walker. “We need to demonstrate leadership, efficiency, and productivity in our ship designs and their construction. This leadership is not demonstrated by stamping out existing ship designs, but rather by producing a new design at scale that meets the needs of today into the decades to come. This is what SeaTrain provides.” For more information about SeaTrain Technology and its groundbreaking initiatives, please visit SeaTrain Technology. Photo: Carleen Lyden Walker, CEO Sea Train Technology Contact Details Carleen Lyden Walker +1 203-255-4686 c.walker@morganmarketcomm.com Company Website https://seatraintech.com/

April 01, 2025 12:00 AM Eastern Daylight Time

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SeaTrain Technology Appoints Maritime Industry Leader Carleen Lyden Walker as Chief Executive Officer

Morgan Marketing & Communications

SeaTrain Technology, LLC, a pioneer in sustainable maritime solutions, is thrilled to announce the appointment of Carleen Lyden Walker as its new Chief Executive Officer (CEO). Ms. Lyden Walker brings over four decades of maritime industry expertise, underscoring SeaTrain’s commitment to revolutionizing global shipping through innovation and environmental stewardship. Ms. Lyden Walker’s distinguished career encompasses significant roles such as Co-Founder and CEO of the North American Marine Environment Protection Association (NAMEPA), CEO of Morgan Marketing & Communications, and Chief Evolution Officer (CEO) of SHIPPINGInsight. Her dedication to marine environmental protection and sustainable shipping practices has been recognized globally, including her appointment as a Goodwill Maritime Ambassador by the International Maritime Organization (IMO) in 2015. In her new role at SeaTrain Technology, Ms. Lyden Walker will spearhead the company’s mission to introduce its groundbreaking remote-controlled modular submersible glider technology to the world. This innovative technology aims to transform ocean freight transportation by offering unparalleled efficiency, profitability, reliability, and environmental sustainability. Additionally, it has extensive applications to the energy and defense industries. Expressing her enthusiasm about joining SeaTrain, Ms. Walker stated, “I am honored to lead SeaTrain Technology at this pivotal moment in maritime history. SeaTrain’s innovative approach aligns perfectly with my lifelong commitment to advancing sustainable practices in the shipping industry. I look forward to working with the talented team at SeaTrain to bring this transformative technology to the domestic and global markets.” Randy M. Durst, Founder and Chairman of SeaTrain Technology, commented, “We are delighted to welcome Carleen as our CEO. Her extensive experience and visionary leadership in the maritime sector are invaluable assets as we embark on this journey to redefine maritime shipbuilding and transportation”. SeaTrain Technology, established in 2023 and headquartered in Boynton Beach, Florida, is on a mission to revolutionize the shipping, energy, and defense sectors through its patented submersible glider technology. The company’s core values—innovation, sustainability, efficiency, and safety—are at the forefront of its operations, aiming to set new standards in performance and environmental responsibility. For more information about SeaTrain Technology and its groundbreaking initiatives, please visit SeaTrain Technology. Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-255-4686 c.walker@morganmarketcomm.com Company Website https://morganmarketcomm.com/

March 30, 2025 12:00 AM Eastern Daylight Time

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Benestar Brands and Palmex Alimentos are now the new Monarca Authentic Snacks Company: Leading Hispanic Snacking in the Americas

Monarca Authentic Snacks

Benestar Brands (formerly Evans Food Group Ltd.) and Palmex Alimentos, S.A. de C.V. (“Palmex”) proudly unveiled their new unified brand identity: Monarca Authentic Snacks, which becomes the new premier leader in Hispanic snacking across the Americas. This milestone builds on the successful December 2023 merger of the two companies, transforming two respected industry names into a new category leader of Hispanic and Hispanic-inspired snacks, with authentic flavors and high-profile innovation that positions the company for accelerated growth in the Hispanic snacking category across North, Central, and South America. As a vertically integrated manufacturer of crispy snacks, pork rinds, tortilla chips, snack mixes and in-pack salsa solutions, Monarca Authentic Snacks is a powerhouse of consumer brands as well as a leading partner to snack manufacturers and retailers across the Americas, with the highest quality standards. With nine manufacturing plants in the U.S. and Mexico and distribution in over 17 countries, the company is uniquely positioned to lead the industry, leveraging over 90 years of heritage and commitment to excellence. A Vision for Growth and Leadership “Our ambition is to be the leading and fastest-growing crispy snacks company in the hemisphere,” said Jose Luis Prado, Chairman and CEO of Monarca Authentic Snacks. “For nearly a century, we have crafted pellets and snacks with delicious, authentic Hispanic flavors. With this new identity, we are not just embracing our legacy—we are positioning ourselves for the future. The Hispanic segment is the fastest growing in the U.S. and 75% of U.S. consumers are actively looking for new and unique flavors, reinforcing our strategy to lead and expand the market.” The Inspiration Behind Monarca Authentic Snacks “The launch of Monarca Authentic Snacks harnesses the combined strength of Benestar / Evans and Palmex under a singular identity inspired by the Monarch butterfly—a powerful symbol whose remarkable migration from Central Mexico to Canada, mirrors the company's path, embodying the heritage, resilience, and transformation that drive its vision forward,” said Jesus Velazquez, U.S. President, Monarca Authentic Snacks. Heritage –The Monarch butterflies’ migration from Mexico to the U.S. and Canada spans generations, always returning to its origins. Similarly, its brand stays rooted in tradition while looking to the future. Resilience –Throughout more than 90 years navigating market fluctuations and industry challenges, Monarca Authentic Snacks has demonstrated the same resilience as the Monarch butterfly, consistently emerging stronger after each challenge. Transformation –Just as the Monarch butterfly undergoes metamorphosis, Monarca Authentic Snacks has evolved through strategic mergers and acquisitions to expand its reach and capabilities. Transcendence –Just as Monarch butterflies possess extraordinary navigational abilities to reach their destination, Monarca Authentic Snacks maintains unwavering focus on its goal to become the premier and fastest-growing crispy snacks enterprise throughout the Americas. Community –Monarch butterflies contribute significantly to ecological well-being through pollination; similarly, Monarca Authentic Snacks demonstrates commitment to strengthening the communities it serves and the environment of the Monarch butterfly. A Powerhouse in Hispanic Snacking Monarca Authentic Snacks brings together a diverse and powerful portfolio of consumer and B2B brands, including: Mac’s – The #1 Pork Rind Brand in the U.S. 4505 – The #1 Premium Pork Rind Brand in the U.S. Turkey Creek – The #3 Pork Rind Brand in Convenience stores in the U.S. Chicas – The #2 fastest growing Premium Corn Tortilla Chip among Top Selling Brands in the U.S. Cazo de Oro – The fastest-growing Tortilla chips with authentic Mexican-recipe and Hispanic branded Pork Rinds and Bulk Las Ricas – The new leading brand for Hispanic-inspired “Street Snacks” Evans – A leading pork rind pellet ingredient brand Palmex – A leading crispy snacks pellet ingredient brand Source: Circana Unify+ - Mulo+ w/Conv L52wks ending 2/23/25 Delivering Value Through Innovation and Scale Monarca Authentic Snacks stands at the forefront of the Hispanic snacking market, offering unparalleled innovation capabilities, expanded production capacity, and deep category expertise. By combining the strengths of Benestar / Evans and Palmex, the company is uniquely positioned to drive exciting new snacking concepts, strategic partnerships, and meet the evolving needs of consumers and retailers alike. About Monarca Authentic Snacks Monarca Authentic Snacks is the premier Hispanic snack company in the Americas, dedicated to delivering bold, authentic flavors through crispy snacks, pork rinds, and tortilla chips. With a legacy spanning 90 years, Monarca Authentic Snacks continues to inspire and bring joy to consumers across the hemisphere. For more information, visit www.monarcasnacks.com. About Wind Point Partners Founded in 1984, Wind Point Partners is a Chicago-based private equity investment firm with approximately $6 billion in assets under management. The firm’s Vision, Talent, Transformation (“VTT”) investment strategy focuses on partnering with top caliber management teams around a clear and exciting plan to invest behind a business to achieve transformational growth and value creation. The firm’s Executive Advisor Partner (“EAP”) network is comprised of more than 40 high-caliber executives who are closely aligned with Wind Point and contribute across all aspects of the firm’s investment process. Wind Point targets well-positioned middle market businesses within the business services, consumer products and industrial products industries. Since inception, Wind Point has deployed ten private equity buyout funds in partnership with highly-regarded institutional investors around the world, including public pensions, insurance companies, endowments, foundations, fund of funds and family offices. Additional information about Wind Point is available at www.windpointpartners.com. About Highlander Partners Highlander Partners, L.P. is a Dallas-based private investment firm with more than $3 billion in assets under management. The firm focuses on making investments in businesses in targeted industries where the principals have significant operating and investing experience. Highlander employs a buy and build investment approach, creating value by helping companies grow both organically and through acquisitions. For more information, visit www.highlander-partners.com. Contact Details Monarca Authentic Snacks Michelle Suhrie +1 800-543-7113 Michelle.Suhrie@MonarcaSnacks.com

March 28, 2025 09:00 AM Eastern Daylight Time

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