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A Digital Leader in Multi-location, Goodway Group is Selected by Kubota Tractor Corporation as its Digital Agency of Record

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named the digital agency of record (DAOR) for Kubota Tractor Corporation, the U.S. marketer and distributor of Kubota-engineered and manufactured machinery and equipment, including a complete line of tractors, construction and gardening equipment. Building on a four-year foundation of success, Goodway Group will work to continue blending customer service with digital media strategy and execution in order to deliver a full-service experience to Kubota corporate as well as individual dealer locations who choose to partner with them in their local markets. As the brand’s DAOR, Goodway Group will be responsible for digital strategy including: PPC (Search), Display, Social, Geo- fencing, Digital video, Digital audio, Advanced TV, digital extensions of traditional media and other digital media services. Additionally, Goodway Group will serve as Kubota’s digital strategy hub working with their other partners to provide holistic media strategy across all Tiers. Goodway Group is a digital leader in multi-location that empowers franchises to grow their businesses. With a large independent dealer network consisting of 1,100 U.S. locations, Kubota Tractor Corporation found a strategic partner in Goodway Group that could utilize data to drive media performance. Goodway Group’s unique approach to this challenge centered around leveraging first-party data to fuel beyond digital into all facets of marketing strategy. Additionally, Goodway Group’s award-winning dashboards have helped provide the Kubota team with a holistic view of both local and national campaign performance. “The Goodway Group team has been an invaluable partner to us. We rely on them to provide insightful, data-driven, strategic guidance as we work to continually improve our digital marketing efforts.” said John Lee, Director, Marketing at Kubota Tractor Corporation. “The customized tech and innovative dashboard capabilities the Goodway team tailors for Kubota help us reach our target audiences, and track performance to drive greater digital advertising effectiveness. This announcement formally recognizes Goodway Group as our DAOR, which is a role they have been informally executing for Kubota Tractor Corporation over the past few years.” Most recently, Goodway Group worked with Kubota Tractor Corporation on scaling their hyperlocal SEM strategy. As the top selling sub-compact and compact tractor brand in the U.S. Kubota relied heavily on Goodway Group to help meet the individual needs and goals of their dealers. Including a specific dealership in rural Mississippi who was looking to drive even higher ROI from its always-on Paid Search campaign at the onset of the COVID-19 pandemic. Goodway Group was able to create a customized campaign through hyperlocal targeting for the Mississippi-based dealer that resulted in 50+ ad groups with responsive search ads (RSLA) and hundreds of relevant broad and exact match keywords, uniquely tailored to the local business. The campaign surpassed all year-over-year benchmarks increasing conversion volume by 157%, improving CPA (cost per acquisition) by 63% and increasing CTR (click through rate) by 159%. All of which helped the local dealer persevere through the first half of 2020 in a truly unprecedented year. Additionally, the campaign was named a finalist in the US Search Awards Best Local Search Campaign category and awarded Silver in the same Global category. “Working with Kubota over the past few years has been an incredible opportunity, and our team couldn’t be more excited for the chance to serve as their digital strategy and execution hub moving forward,” said Noah Everist, National Account Director, Goodway Group. “The Kubota brand showcases exactly what we thrive on here at Goodway: the opportunity to highlight market leading businesses at both the corporate and local levels. We’ve already accomplished so much in the past four years and we can’t wait to see what’s ahead in the future.” As an industry leading force, Kubota has relied on Goodway Group for the past four years to deliver consistent business results through client service, tech, education, with local marketing at national scale. As a digital strategy company with robust experience, Goodway Group is uniquely positioned to influence media mix, data management consulting and strong analytics. About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 18, 2021 10:03 AM Eastern Daylight Time

Public Relations Global Network Adds Agencies in Alabama and Brazil

Public Relations Global Network

The Public Relations Global Network ( PRGN ) announced today it has added two new agencies to its global network, raising the number of its offices serving PR clients throughout the world to 54. PRGN is adding two agencies with a total of four new offices to its network in Birmingham, Alabama, as well as Goiás, Rio de Janeiro and São Paulo in Brazil. PRGN will be represented in Birmingham, Alabama, by Peritus PR, a specialized communications firm dedicated to connecting communities. Peritus is a woman-owned business consistently ranked as a top regional PR firm for strategy-focused campaigns that require a blend of advocacy, reputation management and community relations to navigate challenges, drive results and create impact. Peritus supports issue-based campaigns, statewide policy initiatives, influential nonprofits, ballot initiatives and some of Alabama’s largest employers. Founded in 2014 by Louise Oliver, APR, the firm has supported some of the region’s most influential companies including Alabama Power, Bank of America, University of Alabama at Birmingham, Protective Life, Alabama Tourism and Peco Foods. With remarkably high retention rates since its founding, each member of the Peritus team is dedicated to its continued growth and play a unique role in the firm’s leadership and culture building. In addition, PRGN is now represented in Goiás, Rio de Janeiro and São Paulo in Brazil by Race Communications, a full-service public relations firm that was recognized as the third fastest growing communications agency in the Americas (without the U.S.) by The Holmes Report (now PRovoke) in 2018 and was a finalist in the LATAM category of PRWeek Global Awards in 2018 and 2019. Race Communications represents a number of national clients from Brazil and multinational companies targeting the Brazilian market in the fields of finance, food and beverages and logistics and transport. The agency was founded in 1999 by Rogério Artoni, a former journalist who has been named one of the 350 most influential PR professionals in the world by PRWeek. Clients of Race Communications include Allianz Partners, Ajinomoto Food Industry, Atlas Copco, Cetelem Bank, Euler Hermes, DHL, Petronas, Statkraft and Syngenta from outside Brazil and Brazilian companies Prati-Donaduzzi, Norsul, Marilan, Verzani & Sandrini, ANIP – Associação Nacional das Industrias de Pneus, JBS and Dynatest. “The network is excited to welcome Peritus PR and Race Communications to the PRGN family of globally-connected communications professionals,” said Alexandra Diniță, President of PRGN and general manager of Free Communication in Bucharest, Romania. “With Peritus PR, PRGN furthers its coverage in the United States where local representation especially in community relations is key. And Race Communications strengthens the network’s presence, especially with three offices in Brazil, the largest economy in South America. Our new members not only extend PRGN’s international coverage, but also add to the global expertise and service capabilities of our network.” About PRGN: Founded in 1992 by a group of visionary public relations leaders, with approximately 1,000 professionals in 54 locations, PRGN is one of the world’s largest international public relations networks. PRGN partners are independent, local, owner-operated public relations and marketing communications firms that share expertise and resources, while providing broad-based comprehensive communications strategies to clients worldwide. Companies or organizations interested in the services of PRGN’s local agency network can visit the Agency Directory or contact PRGN’s executive director Gábor Jelinek at gabor.jelinek@prgn.com for more information. Independent agencies interested in joining the network can visit the member recruitment section of the PRGN website for more information or email its membership chair, David Wills, Senior Vice President of Media Profile at david.wills@mediaprofile.com Contact Details Public Relations Global Network (PRGN) Gabor Jelinek gabor.jelinek@prgn.com Company Website https://prgn.com

May 18, 2021 10:03 AM Eastern Daylight Time

Channel Factory Launches The Conscious Project to Address Inherent Bias in Advertising and to Create a Better Video Ecosystem

Channel Factory

In response to data showing how common elements of advertising may unintentionally perpetuate racial, gender and other forms of bias and hurt various content creator cultures, Channel Factory, the global brand suitability and ad performance platform for YouTube, today announced the launch of The Conscious Project. The Conscious Project is a global effort combining Channel Factory’s proprietary technology with education and awareness to support the advertising industry and to help transform it into a more equitable, diverse and inclusive ecosystem. The Project was developed to bring more positivity and inclusivity to the world and create a better advertising ecosystem. After a review and assessment of Channel Factory’s internal processes, and further inspired by client demand for a more inclusive and diverse approach to advertising on YouTube, Channel Factory kicked off work on The Conscious Project. The findings led Channel Factory to develop the Project’s s core elements: education, tools, and services that help brands develop new approaches to diversity and inclusion. A recent study conducted by CHEQ found that 93% of LGBTQ+ friendly channels are blocked by industry standard block lists. As part of Channel Factory’s Conscious Project, the company is helping brands re-evaluate block lists and employ proactive inclusion strategies designed to ensure brands and creators are aligned. Additionally, The Conscious Project aims to shine a light on positivity and human stories by investing in the creators & communities who are championing diverse, equitable, and inclusive subject matter on YouTube. Channel Factory will work with its partners to highlight and support these creators and communities through inclusive targeting strategies that will in turn, open up advertising and sponsorship opportunities that may previously have been unavailable to both brands and creators. “More than a year after the level of social unrest bubbled up to unprecedented proportions, the media and advertising industry have still not properly addressed what is an inherent structural bias that exists within advertising,” said Tony Chen, CEO and founder at Channel Factory. “While we are far from finding permanent solutions to these problems, we are proactively working with our clients to develop technological solutions and strategies to help address this imbalance. This has formed a key part of The Conscious Project - ultimately, we need to bring the industry together to create a more inclusive environment online and a positive space for advertisers, consumers and creators.” “In our research we have uncovered the shocking impact that keyword blocking and brand safety controls have on marginalized groups such as the LGBTQ+ community,” said Jonathan Marciano, Director of Communications at CHEQ. “Publishers and creators within these communities are disproportionately penalized by industry practices. We found, for instance, that words such as ‘lesbian’ ‘bisexual’ and ‘drag queens’ are placed as standard on brands' keyword exclusion lists with 73% of safe content being denied advertising dollars. Platforms and brands who take inclusion and diversity seriously should review their processes to ensure that minority voices are not being squeezed out, which often alienates the very audiences they are seeking to target.” At a time when 60% of consumers say they feel more positive around brands who advertise in inclusive and diverse environments, offering technologies that enable more inclusive environments is crucial. The Conscious Project will contribute to a better ad ecosystem on YouTube by helping advertisers operate with more information on the creators they are helping to monetize. It will enable advertisers and creators to better realize their shared monetization goals, and will help users by promoting and sustaining diverse voices. “People are not only more aware of what’s going on around them in the world right now – they are also, quite rightly, more vocal about social issues, local communities, and environmental sustainability,” commented Nick Graham, Client Partner at Infectious Media. “This sentiment needs to be reflected across every part of today’s successful businesses, from the objectives set in the boardroom all the way through to targeting and media choices within campaign planning. Everyone is accountable in ensuring today’s brands are representative of the communities they’re working with to create a more diverse and inclusive advertising ecosystem.” This Conscious Project will enable brands to align their content and marketing strategies with the values of their audiences. As 73% of consumers would prefer to buy from brands committed to socially conscious causes, offering brands the ability to feature content alongside the right context is a step in the right direction. About Channel Factory Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, turning YouTube’s 5 billion videos and 500 hours per minute of new content into brand-suitable, efficient advertising opportunities. Channel Factory’s mission is to create a suitable video ecosystem that connects creators, brands, and consumers - by enabling advertisers access to the most relevant videos, channels, and creators. Through their proprietary platform that harnesses the power of the deepest YouTube dataset in the industry, Channel Factory has enabled advanced brand suitability, customized content targeting, and maximum performance for the world’s biggest brands. Channel Factory’s algorithm ensures not only that advertisers run against content that aligns with their brand but also delivers outcomes by optimizing campaigns using active and historical campaign performance data. Channel Factory has offices across the USA and is present in over 30 countries worldwide including the United Kingdom, Sweden, Norway, Denmark, Finland, France, Germany, Spain, Ukraine, Australia, Hong Kong, and Singapore. Contact Details Channel Factory Lauren Douglass Lauren@channelfactory.com

May 18, 2021 10:00 AM Eastern Daylight Time

TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

Climate & Capital and Science4Data launch Climate Media Signal, the first AI- driven market media intelligence platform

Science4Data

Climate & Capital Media (Climate & Capital), a global media organization dedicated to driving climate action, and Science4Data, an advanced AI-driven analysis company, are partnering to introduce Climate Media Signal, the first public AI platform analyzing ESG and climate media trends using the world’s most advanced data tools. The partnership combines Climate & Capital’s pioneering climate journalism with Science4Data’s proprietary analysis of climate and ESG related trends, sentiment and risk. “We worked with Climate & Capital Media to create Climate Media Signal to help clients anticipate and get ahead of news trends and introduce intelligence on top emerging trends facing businesses,” says Tsveta Petrova, a Columbia University researcher who originally partnered with Science4Data as Eurasia Group’sData and Analytics practice leader. Now Petrova is helping Science4Data develop several key ESG initiatives. “We know that media sentiment is a key driver of business and policy. ESG, including climate, is one of today’s most important trends to monitor closely,” Petrova continues. Climate Media Signal uses intelligent crawlers to curate, tune and collect climate and ESG semantic information from tens of thousands of media sites. Articles are then analyzed by advanced Natural Language Processing and Machine Learning Algorithms to derive insights and best-in-class visualization and integration analysis wherever needed. Through the partnership, readers will have the opportunity to interactively explore the contextual language of climate across targeted news and social media channels. ( Click here to learn more.) “With the distorting effects of social media and the fragmentation of global headlines, we think it is important to provide our readers an unbiased, data-driven view of how the media is covering ESG and climate-related trends,” says Climate & Capital founder Peter McKillop. “With the help of Science4data’s platform, we will be able to translate media metadata into actionable insights for investors to act on.” The idea was developed by Chris Dhanraj, managing principal of investments at CLA (CliftonLarsonAllen) and former head of investment strategy at BlackRock iShares, and Peter McKillop, who was the global head of media analysis at BlackRock and global head of iShares communications. “Media is playing a disproportionate role in shaping global perceptions on climate change and ESG, and yet no one has been publishing metadata on how to interpret and act on emerging mega trends,” says Dhanraj. About Climate & Capital Media Climate & Capital Media is a global media organization that provides news, information and connections to bring together people and capital to solve climate change. Its news service develops engaging, well-reported profiles that deliver practical investment and leadership insights on the fast-growing community of businesses addressing global warming and building a sustainable climate economy. Learn more at climateandcapitalmedia.com. About Science4Data Science4Data provides advanced AI-driven analysis technology to monitor any online media, including news, social, and other public sources, alongside private document repositories. Developed by AI experts from leading academic institutions, the Science4Data engine provides the most complete automated insights on trends, topics, coverage, sentiment, risk, density, bias and customizable indices. Analyses are curated for relevance and provided effortlessly at scale. Customers include leading organizations in financial services, media, PR, and marketing services. For more information, please visit science4data.com. Contact Details Science4Data LLC Charles Gerth +1 732-754-5610 gerthc@science4data.com Climate & Capital Media Peter McKillop +12028416693 peter.mckillop@climateandcapitalmedia.com Company Website https://science4data.com/

May 18, 2021 08:00 AM Eastern Daylight Time

TIMMY GARDE, CHIEF INNOVATION LEADER AND HEAD OF LIFE SCIENCES AT LEVLANE, NAMED ONE OF THE 2021 PM360 ELITE 100

LevLane

PM360, the premier information resource for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device sectors, has named Timmy Garde, Chief Innovation Leader and Head of Life Sciences at LevLane, as one of the 2021 PM360 ELITE 100 in the Disruptor category. Now in its seventh year, the PM360 ELITE ( E xceptional • L eaders • I nnovators • T ransformers • E ntrepreneurs) represent the most influential people in the healthcare industry today. Garde was also named to the PM360 ELITE 100 in 2017. Garde, who started the Life Sciences group at LevLane, has a long history of accomplishments in the Pharmaceutical and Life Sciences marketing arena. Timmy’s experience goes beyond just the marketing – he’s always focused on what is coming next. That mindset was key in major wins for the agency and his clients. “It’s truly a privilege and humbling to receive this award,” said Garde. “As I always say, I couldn’t do this without the incredible team we have at LevLane. This year was a difficult one for our entire country, but in spite of that, we were able to deliver some of the best results we’ve ever seen for our clients. Things move so fast in this world, staying one step ahead is not always easy, but we’ve made it a hallmark of our team and it’s paid off.” The PM360 ELITE Awards were established in 2015 to recognize individuals who have made a significant impact on the healthcare industry throughout their careers. More than 500 submissions were received and nominees were evaluated and selected by the PM360 editorial staff based on their accomplishments; testimonials from their bosses, clients, and colleagues; and supporting evidence that reflects the impact of their efforts. A total of 100 winners were selected across 19 categories, including Creative Directors, COVID Heroes, Data Miners, Digital Crusaders, Disrupters, Drug Researchers and Developers, Entrepreneurs, Launch Experts, Leaders of the Future, Marketing Teams, Master Educators, Mentors, Patient Advocates, PR Gurus, Sales MVPs, Strategists, Talent Acquisition Leaders, Tech-know Geeks, and Transformational Leaders. “As the pandemic surged across the globe in 2020, all eyes were on the healthcare and life sciences industries in search for answers, treatments, vaccines, and hope—and the very best in our industry were able to deliver all of that,” says Anna Stashower, CEO and Publisher of PM360. “While every year our ELITE winners demonstrate the power of the life sciences to impact lives, this year’s winners had to do so by overcoming unprecedented challenges in record times. Their incredible work helped to navigate HCPs, patients, and doctors through this pandemic and get us to where we are now as restrictions are slowly being lifted and we start to return to more of the things we love.” The winners were profiled in PM360 ’s May 2021 issue. You can read their profiles online at https://www.pm360online.com/the-2021-pm360-elite-100. Additionally, the 2021 ELITE 100 will be celebrated during a virtual event on June 22 nd at 7 PM EST. A special keynote address from Uber ELITE Winner Stéphane Bancel, CEO, Moderna will kick-off the celebration. Tickets for the event can be purchased at https://www.pm360online.com/elitetickets2021. # # # About PM360 PM360 is the premier, must-read magazine for marketing decision makers in the pharmaceutical, biotech, diagnostics, and medical device industries. Published monthly, PM360 is the only journal that focuses on delivering the full spectrum of practical information necessary for product managers and pharmaceutical marketing professionals to succeed in the complex and highly regulated healthcare environment. The journal’s targeted and insightful editorial focuses on issues that directly impact critical decision making, including planning and implementation of cutting-edge strategies, trends, the latest technological advances, branding/marketing, advertising/promotion, patient/professional education, sales, market research, PR, and leadership. Additionally, the “360” in the title signifies the span of this critical, how-to info with personal and career insights for an enjoyable and thought-provoking read. By providing the full circle of enriching content, PM360 is truly an indispensable tool for busy and productive marketing professionals to stay at the top of their game. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 18, 2021 07:04 AM Eastern Daylight Time

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HPL Cyber Survey Finds Enterprise Cybersecurity Purchases are Driven by The Vendor’s Reputation, Not Cost or Expertise

HPL Cyber

A new survey of more than 250 corporate IT professionals conducted in March 2021, conducted by YouGov on behalf of HPL Cyber, indicates that the growth of the cybersecurity industry has led to increased clutter among vendors vying for IT professionals’ attention and share-of-wallet. In fact, the research revealed almost 30% of respondents don’t know the name of their current cybersecurity provider, and 68% are overwhelmed by the sheer number of cybersecurity vendors. “The cyber market is awash in brands that sound the same and use indistinguishable sales and marketing strategies,” said Ted Birkhahn, President of HPL Cyber. “This presents a real challenge for IT professionals who are under increasing pressure to sift through the clutter to find the right partner and solutions that best protect them from ever-evolving threats.” The research found the number one factor when it comes to purchasing cyber security products was brand reputation (41%), which outweighs other factors including cost, expertise and even third-party referrals. Nearly one-third (30%) of respondents cite a lack of brand awareness as one of the biggest barriers when purchasing from cyber vendors. What’s more, when making cybersecurity purchasing decisions, 55% say that case studies, webinars and news articles are more effective than traditional fear-based marketing. When deciding to make a purchase, articles published in cyber, tech and business publications ranked first on the list of resources used (33%) followed by proof of concept. Factors near the bottom of the list when deciding to make a purchase included advertising and cold calling. The Cyber Buyer’s Conundrum Buyers are overwhelmed, underfunded and face intense pressure to protect their organization’s assets from evolving cyber threats. Most respondents are concerned about an imminent cyber attack (95%); additionally, more than half of respondents (52%) cite fear of data loss, followed by 37% indicating a loss of reputation. But only 16% claim they purchase cybersecurity solutions after an attack, noting that the cluttered marketplace, being wary of “ fast-talking salesmen selling snake oil ” and “ a lack of product effectiveness and lack of documentation,” as major impediments on the path to purchase. “Sales and marketing teams in the cyber industry require a fresh approach in how they target, message their ability to solve their customers’ cyber defense challenges -- especially in the wake of a cyber incident where vulnerability is high and time is of the essence,” said Charles Sirois of HPL Cyber. “Buyers are skeptical and they need support throughout the buying cycle to better assess the reputation of the vendor, the value proposition of the product, and the alignment of the proposed solution to the problems they are trying to solve.” Additional Survey Findings: The survey also asked buyers about what they perceive as their company’s most pressing cybersecurity gaps and weaknesses. Email attacks topped the list (30%) followed by outdated systems and insider threats. The field is crowded and while most buyers purchase directly from cyber vendors, others still use managed services providers or third-party consultants: 82% of respondents purchase cyber products directly from Cyber vendors all or some of the time and if companies do not purchase directly, half (50%) use managed service providers followed next by consultants and advisors (41%). More than half (55%) of respondents said business enablement marketing (thought leadership, case studies, etc.) is more effective than fear-based marketing, signaling that while fear can be used as an effective motivator, it should be more significantly balanced with smart, insightful thought leadership that educates, informs, and provides thoughtful solutions. If the pendulum swings too far to fear-based approaches, it will likely damage credibility and reputation of the cybersecurity brand. For more information on the Survey, please contact Ted Birkhahn at tedb@hotpaperlantern.com. Research Methodology The Hot Paper Lantern Cybersecurity Survey was conducted by the independent research arm within HPL Cyber, in collaboration with YouGov. The survey was conducted online, with a total sample size of 252 U.S. cybersecurity buyers. The survey was administered in March 2021. About HPL Cyber HPL Cyber is a specialty area within HPL focused on helping cybersecurity companies grow. We help brands break through and achieve greater relevance through a combination of deep expertise in the cybersecurity industry, a unique comprehension of buyers’ perceptions and purchasing behavior, and a marketing formula with proven success. Please visit our website for more information: https://www.hplcyber.com Contact Details HPL Cyber Matthew Panichas +1 212-931-6190 mpanichas@hotpaperlantern.com Company Website https://www.hplcyber.com/

May 18, 2021 07:01 AM Eastern Daylight Time

CSG Advances MTN’s Digital Ecosystem for Next Era of Growth and Business Transformation

CSG

CSG ® (NASDAQ: CSGS) today announced a multi-year extension to its long-standing relationship with MTN South Africa, the largest mobile network operator in Africa. As part of this new agreement, CSG is advancing and enhancing MTN’s digital ecosystem. This includes migrating MTN’s enterprise and consumer customers to a new end-state systems architecture that will drive future growth and enable rapid delivery of innovative products and services. “MTN is at the forefront of a technological revolution, driving innovation that is reshaping the mobile experiences in South Africa,” said James Kirby, head of CSG’s EMEA business. “We look forward to continuing this iterative journey with MTN and executing on our strategy to digitally transform their business.” As MTN’s technology provider of choice for more than two decades running, CSG has led the continued transformation of MTN’s ecosystems, driving significant milestones in their journey to becoming a fully digital operator. This includes: Improved customer engagement: CSG has streamlined MTN’s processes from back-office billing to its retail store, helping them meet the demands of today’s digital customer while continuously evolving and enhancing their customer experience. Enhanced network operations: CSG’s combination of transformed technologies and a future-proof architecture has enabled MTN to foster connectivity to more customers than ever before. New revenue growth: CSG provides MTN with the agility to quickly monetise and manage communication services, resulting in expanded products and services to users and partners alike. “Continuous investment in advanced technology is critical to MTN delivering a superior customer experience, while providing the agility needed to foster growth and innovation in today’s digital economy," said Phinda Ncala, Executive: Information Technology, MTN South Africa. "As our trusted technology provider for well over a decade, we work with CSG to help lead our digital evolution and accelerate our journey to becoming a fully digitalised operator." CSG leads efforts to digitally transform business models for hundreds of customers worldwide, providing innovative managed services that automate business processes while controlling risk and costs. Through its transformation of customers’ enterprise IT and business operations, CSG gives them the ability to focus on core business functions, reducing capital and operating expenditures, while increasing the reliability, scalability, security, and overall performance of their business and network operations. # # # About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetise, engage, and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allows companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names that are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contacts: Tammy Hovey Global / North America / Asia-Pacific Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com Kristine Østergaard Europe / Middle East / Africa Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 18, 2021 03:30 AM Eastern Daylight Time

The Significant Burden of Migraine Disease

YourUpdateTV

The National Headache Foundation announced findings from a new survey, Preventing Migraine Attacks: A Current Perspective, which characterizes the experiences of people living with migraine and highlights the physical and emotional barriers to preventive treatment. Recently, Jill Dehlin, Chairperson for the National Headache Foundation (NHF) Patient Leadership Council – and someone who suffers from migraines – teamed with YourUpdateTV on a nationwide satellite media tour to discuss this debilitating disease. A video accompanying this announcement is available at: https://youtu.be/xavJfPIoufU The survey found half (50%) of people with migraine are extremely dissatisfied with their current ability to control their disease and report a range of emotions as a result, including frustration (39%), exhaustion (29%), stress (19%) and anxiety (15%). Despite the variety of options currently available to treat and prevent migraines, most people with migraine still aren’t able to completely control their disease and the negative effects and feelings that come with it. In fact, most responders (84%) currently taking a preventive treatment wish there was a better treatment option. According to Jill Dehlin, “migraine is the second most debilitating disease worldwide and it impacts all facets of a person’s life, causing significant emotional and physical distress. So many people with migraine live in fear every day because they don’t know when an attack will hit…In this survey, many people reported feeling they are chasing an unreachable goal to get their migraine disease under control, highlighting the need for new preventive treatment options, as well as resources to educate and empower them to take control of their disease.” The survey also explored how migraine disproportionately affects women and people of color to better understand their unique experiences and address challenges. For nearly half of women with migraine disease (48%), hormonal changes related to menstruation, menopause or childbirth triggered worsening of their migraine disease. Black and Hispanic people with migraine reported being more likely to feel worry, fear, and anxiety at the thought of taking a preventive treatment. But when asked about treating their disease overall, 77% of Black and 73% of Hispanic responders say they wish they had sought care sooner. For more information, visit: headaches.org About The National Headache Foundation: Founded in 1970, the National Headache Foundation is the oldest and largest foundation for individuals living with migraine disease and headache disorders. The NHF is the premier educational and informational resource for those in the headache community, health care professionals, and the public. The four pillars of the NHF are education, awareness, advocacy, and research. NHF works to inform policymakers, at the national and state levels, and the general public of the need to help patients get access to safe and appropriate care. Through its WorkMigraine program, the NHF reaches out to employers throughout the US to provide education for their staff and support in their efforts to minimize the cost and impact of chronic headaches. The Foundation works to educate and encourage the 40 million Americans with migraine and chronic headaches to become self-advocates with their healthcare practitioners, insurers, employers, and families. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2021 04:00 PM Eastern Daylight Time

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