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INNERSENSE ORGANIC BEAUTY ANNOUNCES NEW VICE PRESIDENT OF SALES AND EDUCATION

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty is pleased to announce and welcome Bob Myers to the position of Vice President of Sales and Education. In Bob’s new role as Vice President of Sales and Education, he will lead Innersense’s sales, education, and customer success teams in its next phase of strategic growth with expanded education programs and new product verticals. “I look forward to bringing my experience to help Innersense’s brand evolve while leading sales and educational operations for its North American business channels,” says Robert Myers, Vice President of Sales and Education. “As a top performing clean hair care brand, Innersense has opportunities to deliver growth by capturing new markets and all those who value clean beauty.” Bob is a seasoned and recognizable executive in the industry with over 30 years of professional beauty experience. With notable executive roles at Kenra, Joico, Framesi, Aveda and Estée Lauder, he managed global professional brand leaders, including prestigious brand portfolios. As Vice President of New Business Development, Robert’s expertise with B2B and B2C strategies will drive transformational change for the next stage of business at Innersense. “As a rapidly growing professional brand, we are expanding our leadership with experienced and strategic leaders. Bob is the perfect fit to lead our sales and education to drive us to the next level,” shares Greg Starkman, founder and CEO of Innersense. “We are excited to have Bob join us with his vast experience to strengthen our brand position and continue to empower the rapid growth of the brand.” About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

September 20, 2023 12:00 PM Eastern Daylight Time

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DEEM Enterprises partners with World Champion Fantasy’s PlayerX to bring Esports Competition & NFL athletes to Atlantic City in January 2024

World Champion Fantasy

DEEM Enterprises, the development group holding the MOU to redevelop the forthcoming Renaissance at Bader Field project, today announced its first family-friendly esports competition, set to take place in January 2024 at Boardwalk Hall in Atlantic City with World Champion Fantasy (WCF), a leading technology company developing PlayerX, the world’s next generation online esports platform. The event will bring together gamers and NFL athletes including JuJu Smith-Schuster, Marquise “Hollywood” Brown, and Kurt Benkert. Teams composed of world-class esports professionals, amateurs, and NFL athletes will form competing teams to create nonstop excitement during a two-day event hosted by DEEM and WCF. Gamers, enthusiasts, fans, and families can expect live entertainment, celebrity appearances, musical performances, and immersive experiences from sponsors. The event will bring together thousands in person and virtually. This is the first of many events in the long-term strategic partnership between DEEM and WCF. “DEEM is pioneering a transformation in the motorsport arena,” said Erick Feitshans, CEO of DEEM Enterprises. “In today's evolving landscape of platforms, sports, and entertainment, we're observing a unique confluence where fan-first immersive experiences and entertainment converge — where pro athlete meets amateur, digital intersects with in-real-life (IRL), and motorsport blends with esports. DEEM stands at this crossroads, poised to lead. Partnering with WCF and leveraging PlayerX, we're amplifying Atlantic City's distinct offerings and past legacies with the innovative future of Renaissance at Bader Field. Our collaboration is set to elevate these dynamic intersections into the global spotlight through an unmatched event experience.” The event focuses on utilizing WCF’s groundbreaking product, PlayerX, an innovative platform that combines live video and data to offer an immersive esports experience. PlayerX enables users to assemble a dream team of esports athletes to compete, watch live streams, review stats, and analyze the performance of their favorite teams and players. “WCF has always had our eye on Atlantic City – it’s the perfect location to host esports competitions and draw on passionate individuals from the vast Southern New Jersey and Philadelphia metro areas. Our game-changing technology in PlayerX will be the backbone of our first family-friendly esports event with DEEM,” said Mike Vela, founder and CEO of WCF. DEEM and WCF will stream the event live. Global participants can expect watch parties, integration between physical and virtual programming, celebrities, and much more. This event will be a first-of-its-kind in a series of esports events, further solidifying the partnership between DEEM and WCF and their investment in Atlantic City. The companies will release more details in the coming months. “Perhaps what’s most exciting is sharing my passion for esports with so many people and families of all ages. PlayerX has the ability to unite people – from the amateur to the professional to the NFL athlete, all of whom share that same passion for playing esports. PlayerX balances everyone’s abilities by providing the right tools for a player to win or watch. Hosting our first event with DEEM in Atlantic City will showcase this physically and virtually. It will be electric,” Vela said. About Renaissance at Bader Field Renaissance at Bader Field is a planned $3.2 billion dollar, net-zero carbon LEED Platinum community to be built upon Bader Field that will transform the Atlantic City, New Jersey economy. The fundamental design approach of this new world-class motorsport community is rooted in resilient and sustainable design methodologies, including a microgrid concept for energy generation and distribution that utilizes clean hydrogen and will serve as a model for future self-sustaining projects worldwide. This new community will act as a catalyst for the financial rebirth of Atlantic City by attracting new job-creating industries, increasing the city’s tax base, and diversifying businesses throughout the city. Most importantly, this immense development will foster and promote the core values of equity and empowerment and will serve the citizens of Atlantic City. Visit www.deem-enterprises.com for more information. About World Champion Fantasy World Champion Fantasy is the next generation of fantasy sports as the first platform of its kind pairing best-in-class technology and UX with the most exclusive content in esports. We are at the future of fantasy and at the forefront of the evolving esports industry creating an immersive real-time interactive competitive experience, live data and video feeds all on one platform. For more information on World Champion Fantasy, please visit www.playerx.gg. Contact Details Mike Adorno +1 801-319-6153 madorno@hotpaperlantern.com Company Website https://worldchampionfantasy.com/

September 20, 2023 09:03 AM Eastern Daylight Time

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BELLAMI Launches New Visual Identity, Bringing Inclusivity to the Forefront

BELLAMI

Today, BELLAMI, the global leader in hair extensions, announces its new visual identity for its direct-to-consumer product line alongside the launch of its Fall 2023 Silk Seam™ clip-in hair extensions. The new branding will appear in all marketing communications efforts. Celebrity Hair Stylist Andrew Fitzsimons will be leading the creative direction of the launch campaign in partnership with BELLAMI’s executive team along with distinguished Fashion Photographer Greg Swales and some of the world's most creative talent in fashion and makeup. Rounding out the BELLAMI Silk Seam™ Clip-In Hair Extensions collection, of what is now 44, with 5 new exclusive shades, in a wide range of textures and lengths, the launch campaign embodies a modern, edgy, and fashion-forward twist that ties in an earthy color palette to underscore the brand values of diversity and inclusivity, while echoing its focus on ethical sourcing and sustainable production. “I’ve been using BELLAMI Hair Extensions on my clients for a long time. They are the best of the best – from the quality to the range of colors, lengths, and textures,” says Fitzsimons. “With this new vision, I want to bring to life the brand’s personality and welcome everyone - of all shapes, sizes, colors, and hair textures - into our world. Together we are going to change the narrative when it comes to how consumers perceive hair and beauty. When they see BELLAMI, they will see themselves. We want our customers to know that they are beautiful as they are, but that they can still have fun and play with hair extensions the same way they would with jewelry, fashion, accessories, and makeup.” “BELLAMI launched with one of the first DIY Clip-In Hair Extensions in the world, making it easy to express yourself and have fun with hair, while still celebrating your own individual uniqueness. This new campaign is bringing us back to our roots, and Andrew is the perfect person to breathe life into our mission,” says BELLAMI VP of Marketing Laure Murciano. “As the leader in our category, it is our role to embrace diversity and the new beauty standards. Andrew not only understands who we are and where we want to be, but for years, Andrew has been inspiring people around the world through his work, and we know he will do the same with this campaign.” BELLAMI’s mission is to rebuild the visual identity of the Direct-to-Consumer brand portfolio, bringing the brand back to its roots and elevating its position within the ready-to-wear hair extension category which is projected to reach $1.3B by 2025. ABOUT BELLAMI Founded in 2012 by Nikki Eslami and Julius Salerno, BELLAMI is a global leader of high end, luxurious, ethically sourced and sustainably produced full-cuticle 100% Human Remy hair enhancement solutions for consumers and salon professionals. As the largest hair extensions brand in the world, collaborating with certified hair stylists, BELLAMI offers a full range of clip-in extensions and the four pro hair extension methods - Wefts, Tape-Ins, K-Tips, I-Tips. It is the only brand to have complete control over the sourcing and international manufacturing process, ensuring that all products are ethically sourced and sustainably produced. BELLAMI’s hair enhancement solutions and hair care are available via its e-commerce platform and company-owned stores, the BELLAMI Beauty Bars. BELLAMI is headquartered in Chatsworth, California. ABOUT BEAUTY INDUSTRY GROUP Established in 2004, Beauty Industry Group is an industry leader for professionally installed and DIY hair extensions and related beauty products. Beauty Industry Group's professional products are sold in more than 1,200 stores throughout North America and its collective brands service more than 30,000 salons across over 165 countries. Beauty Industry Group has offices in 6 countries and is headquartered in Salt Lake City, UT. ABOUT ANDREW FITZSIMONS Andrew Fitzsimons is an Irish hairstylist who splits his time between New York and Los Angeles. After training in Paris, Fitzsimons left for New York, where he quickly established himself as a hairstylist whose passion, professionalism, and love of fashion made him highly sought-after. He has styled the tresses of clients such as Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, Jennifer Lopez, Adriana Lima, Megan Fox, and countless others. His work can be found in leading publications such as V Magazine, Harper’s Bazaar, Vogue Thailand, Vogue Arabia, Paper, Love, Elle, and in campaigns for brands including Calvin Klein, KKW Beauty, Skims, and Kylie Cosmetics. Contact Details Linsey Tilbor Rubin +1 732-991-5294 ltilbor@rellmc.com Company Website https://www.bellamihair.com/

September 20, 2023 09:02 AM Eastern Daylight Time

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Technical Analysis vs. Fundamental Analysis in Forex

LonghornFX

Trading the financial market can be profitable and risky depending on the knowledge and experience of a forex trader. To become an expert, traders need time to learn strategies to make an educated guess about the forex market's direction. Technical analysis and fundamental analysis are two strategies that help traders take a view of forex market moves. Let’s take a look at how technical analysis and fundamental analysis compare and which type you may look to use. Whether you want to trade stocks, forex pairs or equities, here is a guide on technical analysis vs. fundamental analysis in the foreign exchange market. What is Technical Analysis in Forex? In the foreign exchange market, technical analysis involves spotting trading opportunities by analyzing market trends. Traders use technical indicators derived from charts and past data to identify patterns that might predict future price movements. Commonly used tools and techniques include chart patterns like trend lines, moving averages, support and resistance levels and other signals. What is Fundamental Analysis in Forex? Fundamental analysis includes analyzing economic factors such as growth and interest rates or political stability that may affect the intrinsic value of a currency. Analysts look at the fundamental strengths and weaknesses associated with a country and its currency. Fundamental analysis takes a longer-term view and may consider trends like demographics or industrial shifts. Traders will keep tabs on the news and changes in economic data. Fundamental analysis can be time-consuming but offers valuable insights. Comparing Technical Analysis and Fundamental Analysis Traders using technical analysis typically use different data from traders employing fundamental analysis. Both frameworks have distinctive parameters to consider. Trading Goals Technical analysis often focuses on a shorter-term trading mentality. Under shorter time frames, fundamental factors may not change as quickly. Since technical analysis depends on past data and movement in prices, this method is used for spotting market opportunities in the short term. Day traders use technical analysis to trade in and out of positions without holding them overnight. Traders relying on fundamental analysis may hold a more futuristic and long-term mentality of trading the forex markets. They study the news and may produce scenario analysis regarding how each currency reacts to different economic conditions. Fundamental analysis can take more time to yield profit. Reading Forex Charts Because of the heavy reliance on charts, traders using technical analysis use feature-rich tools to analyze chart patterns and technical indicators. Reading charts can be a skill that develops over time – all the available indicators can get overwhelming to learn at once. When placing trades, fundamental analysts rely on charts to get a sense of the highs and lows in the foreign exchange market. However, most of a fundamental analyst’s work is not based on reading charts. They spend more time assessing intrinsic factors, including the economic factors affecting currencies before placing trades. Time Horizons Timing is an essential aspect of trading forex but depends on the intervals a trader might approach. Short-term traders using technical analysis may focus on shorter or medium-term timeframes, such as the minute and hour chart. A longer-term investment strategy might use fundamental analysis to tease out the longer-term trends. Trends that are relatively large shifts, like an aging population, may take a longer time to play out but come with significant implications for a country. Data Consolidation Data consolidation is necessary for any type of rigorous analysis. Technical traders, for example, need to aggregate price and technical data or rely on tools to do so. Because of the volume of potential data, most traders rely on platforms to provide the necessary resources. Traders who use fundamental analysis rely more on economic data, including interest rates, GDP, inflation and employment figures. Economists build models that pull in data, which can offer traders more information to forecast market movement. Skillsets Required The skillset required to be a fundamental analyst includes having a deep understanding of macroeconomics along with being aware of social or political factors that can impact countries. To be a technical trader, you must master the art of analyzing chart movements and choose the indicators that work best for you. Mastering these skills won’t happen overnight and requires patience and determination. Which is Better — Forex Fundamental or Technical Analysis? Traders may rely more on fundamental or technical analysis depending on personal preference or trading style. Technical analysis can suggest entry and exit points for a trade, while fundamental analysis might confirm a longer-term view. The goal of using either approach is to increase profitability and minimize losses. Using a combination of both is often the most effective strategy but requires time and patience to pursue intelligently. Trade Forex After Analysis Forex is one of the most liquid financial markets available. Trading opportunities in this massive market can be determined using technical or fundamental analysis or a combination of both. While technical analysis uses indicators like chart patterns, fundamental analysis requires a qualitative and quantitative analysis of trends and market conditions. Looking at the underlying factors that may drive currency value can be a complex undertaking. With the proper training and understanding of both fundamental and technical analysis, it’s possible to trade forex with more confidence. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

September 20, 2023 06:00 AM Eastern Daylight Time

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Best Forex Entry and Exit Indicators

LonghornFX

Entering and exiting forex trades can be challenging and requires expertise and knowledge. Knowing when to enter and exit a trade determines your profitability. But what are the best indicators to use, and how do you know when to use them? This article will delve into some of the most effective and commonly used forex entry and exit indicators, explaining how they work and how to use them to enhance your trading performance. What Are Entry and Exit Indicators? Entry and exit indicators are technical analysis-based tools that provide signals to help traders identify the best opportunities to buy or sell a currency pair. These indicators are often based on price movements, volume, moving averages or other technical indicators. They help traders make data-backed decisions on the right time to enter or exit a trade to maximize profit and minimize losses. 8 Best Forex Entry and Exit Indicators Traders use a wide array of indicators to understand price movements, identify market trends and highlight potential entry and exit points. While the best indicator will vary from trader to trader based on their strategy and the currency pairs they trade, a few are widely considered effective. Moving Averages (MA) Moving averages illustrate an asset's average price over a specific timeframe and aid in spotting trends and potential reversals. Popular types include the 50- and 200-day simple moving averages (SMA) and the 9- and 26-day exponential moving averages (EMA). A common strategy is to observe the crossover of two moving averages, such as the 9-day EMA over the 26-day EMA, which can indicate a bullish trend (potential entry point), or vice versa for a bearish trend (possible exit point). Relative Strength Index (RSI) The RSI measures the momentum of price movements over a specific period, typically 14 days, and helps identify overbought, oversold and potential divergence signals. RSI values range from 0 to 100, with levels above 70 suggesting overbought and below 30 indicating oversold conditions, often used as trade exit points. Divergence (when price and RSI trends oppose), can signal potential trend reversal or weakening. For example, if the price makes a new high, but the RSI doesn't, it could be a bearish divergence, indicating a possible sell signal. Conversely, if the price hits a new low but RSI doesn't, it's a bullish divergence, suggesting a buy signal. Bollinger Bands Bollinger Bands indicate market volatility and potential overbought or oversold conditions by surrounding the price with an upper and lower band. They're calculated using a standard deviation from a typical 20-day SMA. The upper band predicts the market's highest likely price and the lower band the lowest. If the price touches or exceeds the upper band, the market may be overbought and due for correction; if it reaches or dips below the lower band, the market may be oversold and ready for a bounce, making them useful as exit points. Additionally, narrowing bands suggest market consolidation, while widening bands indicate high volatility. These breakouts or breakdowns of the bands can be used as trade entry points. Moving Average Convergence Divergence (MACD) This indicator shows the difference between two exponential moving averages (a 9-day EMA subtracted from a 26-day EMA) and a signal line. It helps identify trend reversals and exit points. A crossover of the MACD line and the signal line indicates potential entry or exit points; if MACD crosses above, it suggests a bullish trend (buy signal), and if it crosses below, a bearish trend (sell signal). Divergence (when the MACD line and price trend in opposite directions), can signal a possible trend reversal. For instance, if the price hits a new high, but MACD doesn't, it could suggest a bearish divergence (sell signal), and vice versa for a bullish divergence (buy signal). Stochastic Oscillator The Stochastic Oscillator measures price position relative to its high-low range, helping determine potential entry and exit points and trend reversals. It subtracts the lowest low from the current closing price and divides it by the high-low difference of a given period (typically 14), resulting in a 0-100% range. Overbought conditions are suggested when the oscillator is above 80, indicating a potential correction, and oversold conditions when below 20, hinting at a possible price bounce. Crossovers between the stochastic line and its moving average (the signal line) can provide buy or sell signals. Divergence, when price and oscillator directions differ, can also indicate trend reversals. For instance, a higher stochastic low against a lower price low suggests a bullish divergence (buy signal) and vice versa for a bearish divergence (sell signal). Ichimoku Kinko Hyo Ichimoku Kinko Hyo is a multifaceted technical indicator from Japan, offering an instant overview of market trends, support and resistance levels and potential trade signals. Composed of five lines, it includes: Tenkan-sen (short-term trend) and Kijun-sen (medium-term trend), both calculated from nine and twenty-six-period high-low averages, respectively; Senkou span A and B, forming the "cloud" indicating dynamic support and resistance, calculated using averaged values of the previous lines and high-low over 52 periods respectively; and Chikou span, illustrating past price action. The cloud color (green or red) signifies bullish or bearish trends. Traders use it by watching for price-cloud crossovers, suggesting bullish (above cloud) or bearish (below cloud) trend changes and crossovers between Tenkan-sen and Kijun-sen or Chikou span and price for buy or sell signals. Fibonacci Retracements Fibonacci retracement levels are key percentages of a major price movement (swing high to swing low) used to identify potential support and resistance points in trading. Based on the Fibonacci sequence, the levels are calculated by dividing the price distance by key ratios: 23.6%, 38.2%, 50%, 61.8% and 100%. These levels often act as potential exit points for trades, as prices could bounce or reverse. The 38.2%, 50% and 61.8% levels are particularly noteworthy, frequently demonstrating strong support and resistance. If the price retraces to 38.2% in an uptrend, it may bounce back, resuming the upward trend. However, it may find support at 50% or 61.8% if it falls below. If it dips below 61.8%, this might suggest a trend reversal. Traders may use these levels to determine exit points or to take profits. For instance, if in a long position and the price hits 61.8%, you might consider exiting as a reversal may be imminent. Similarly, reaching 38.2% might prompt a short-position exit due to a potential price bounce. Combining Entry and Exit Indicators for Optimal Trading Strategies While each of these indicators can be used individually, combining them can provide a more comprehensive view of the market. Using multiple indicators, you can corroborate your findings and create a more robust trading strategy. You can also create your unique entry and exit strategy by blending different indicators to suit your style, strategy and goals. Charting Your Path with Forex Entry and Exit Indicators Understanding and correctly using forex entry and exit indicators is crucial to becoming a successful trader. With the right mix of indicators to complement your trading strategy, you can effectively decipher the forex market's movements and make decisions that could lead to profitable trades. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

September 20, 2023 05:10 AM Eastern Daylight Time

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How to Read Forex Charts Like a Pro

LonghornFX

Forex charts generally involve a graph of the movement of an exchange rate over time. Technical analysts often use forex charts in combination with technical indicators they compute. This comes from the exchange rate as well as other market observables like the open interest and traded volume for futures contracts. Learn how to you learn exactly what this means and how to read forex charts below. How to Read the Main Types of Forex Charts If you are just learning forex trading, this list should give you a good overview of how to read primary forex charts. You will find that certain forex charts give you more useful information than others. One trader might achieve soaring success using a tick chart while another hates reading tick charts and makes good money using candlestick charts. While you may get recommendations from your friends or colleagues, you should try all these charts until you find one that you feel works best. You should not feel you are attached to one chart that worked in the past if it is not longer functional. Remaining loyal to a singular form of investment is not a wise long-term investment strategy. Plus, you can mix these charts during your studies as you search for the best indicators. 1. Tick Charts As the name suggests, tick charts have a data point drawn every time the market moves or ticks. This means there is no fixed time axis to a tick chart, so it lets a short term trader just focus on the price action. Support, resistance and trends all show up well on tick charts. When you want to take a look at a tick chart on MetaTrader 4, for example, you can double-click on the relevant currency pair in the MarketWatch window. A box will then pop up that allows you to enter trades or orders on the right, in addition to having a tick chart displayed on the left. The tick chart has a red line that shows the offer side and a blue line to indicate the bid side of the market. 2. Point and Figure Charts One of the most popular types of charts used by professional forex traders is the point and figure chart. This allows them to filter exchange rate moves, identify clear support and resistance levels and even trade specific patterns. Like the tick chart, this type of chart does not have consistent time intervals on the x-axis, so it also allows a trader to focus purely on the exchange rate action. Point and figure charts are typically constructed on graph paper by using an X to fill a rising column of boxes and an O to fill a falling column of boxes. Each box represents a specified value that the exchange rate has to attain to justify marking an X or an O on the graph. These charts also have a parameter called a reversal, which is usually set at three boxes. This means at least a three-box move is required to switch the present column from using the X to using the O, or vice versa. Whenever a reversal occurs, the graph also progresses one column to the right. 3. Line Charts Line charts connect a set of single exchange rate observations taken per time period with a straight line. These charts most often use closing prices, although they could be drawn through high, low or opening prices instead. Since line charts offer a relatively simplified picture of exchange rate movements, they can be used to identify overall trends and other large-scale patterns on charts. Unlike the tick chart, a line chart has an x-axis with fixed time intervals. A line chart also helps you see short-term trends that can affect any asset. For example, you may see a steep decline related to a selloff, and you will see the stock’s recovery shortly thereafter. You can also use line charts to track the performance of a stock over long periods of time. It is easy to see, for example, that a stock dipped for a year due to negative press only to recover in conjunction with positive press. 4. Bar Charts Bar charts show the high, low, open and close for each time period which together forms a bar. The high and the low are connected with a vertical line, while a small horizontal dash is shown at the open level protruding to the left. The closing level is shown by a horizontal dash to the left. These bars are not connected to each other like the data points that make up line and tick charts are, but they do give much more information. Like line charts, bar charts also have fixed intervals on the x-axis. Bar charts are particularly useful for identifying exchange rate gaps where the range of the first time period does not overlap that of the subsequent period. They can also be useful for ascertaining whether the market has closed above a key level in a chart pattern, which might signal a breakout. While bar charts can reveal long-term trends, the spreads on each bar may be more difficult to interpret. If you track just one price on a bar chart, you could generate a line chart that helps you gather insight into the performance of the stock. 5. Candlestick Charts Candlestick charts are a Japanese invention that offers even more information than a bar chart because the color of the candle’s body signifies whether the market rose or fell during the particular time period. For example, a white body can be used to show a rising or bullish candle, while a black body shows a falling (bearish) candle. The vertical lines between the low and the open and between the close and the high are called wicks. Some candles have long wicks, others have short wicks and this can be significant when it comes to predicting subsequent market behavior. In fact, an entire technical analysis science has evolved regarding specific combinations of candlesticks that have predictive value and can be considered chart patterns in their own right. Many of them have colorful names like the hammer, doji, hanging man and shooting star. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

September 20, 2023 05:00 AM Eastern Daylight Time

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September is Cholesterol Education Month

YourUpdateTV

September is Cholesterol Education Month and for people with unsafe levels of high LDL (bad) cholesterol, there are many options in the treatment toolbox. Recently, Preventive Cardiologist Dr. Seth Baum participated in a nationwide satellite media tour to discuss high LDL cholesterol, best treatment options, and tips for patients navigating challenges with their health coverage. A video accompanying this announcement is available at: https://youtu.be/rcUk4OWkpD4 Heart disease remains the leading cause of death in the United States and LDL-cholesterol, what we call the “bad” cholesterol, is a major risk factor which can lead to a heart attack or a stroke. While many can lower their LDL cholesterol with a heart healthy diet, some will need medication to reach their Safe Zone. Statins are often the first-line of treatment for individuals with high LDL cholesterol, not all patients reach their recommended LDL cholesterol levels with statins alone. In these cases, lipid-lowering medications, known as PCSK9 inhibitors, are often recommended to help lower cholesterol levels. Unfortunately, individuals who are prescribed PCSK9 inhibitors are facing significant hurdles in accessing and using these potentially life-saving drugs, despite their proven efficacy in reducing LDL cholesterol. One major obstacle is insurance company denials or rejections. Data published in the November 2022 Journal of the American Medical Association found that for commercially insured patients prescribed a PCSK9 inhibitor, only 42% of initial rejections were overturned. Sadly, nearly 75% of patients rejected for a PCSK9 inhibitor ended up on no therapy, which is not a win for anyone. Research from the Family Heart Foundation shows that compared to individuals who were able to obtain their prescribed PCSK9 inhibitor, those whose prescription was rejected or abandoned experienced more heart attacks, strokes, and other cardiovascular events within 12 months. For more information and resources that can help, visit LDLSafeZone.org About Seth Baum, MD, FACC, FACPM, FAHA, FNLA, FASPC Dr. Seth J. Baum is Chief Scientific Officer at Flourish Research, and clinical affiliate professor of Cardiology at FAU Medical School. He actively consults in Clinical Lipidology and Cardiovascular Disease Prevention and continues to offer lipoprotein apheresis for patients in southeast and central Florida. Dr. Baum has practiced Preventive Cardiology and Clinical Lipidology since 2000. He is a fellow of the American College of Cardiology, the American Heart Association, the American College of Preventive Medicine, the National Lipid Association, and the American Society for Preventive Cardiology. Dr. Baum is a past President of the American Society for Preventive Cardiology (ASPC). He currently serves on both the ASPC and Family Heart Foundation Advisory Boards. He has published over 100 peer reviewed papers and abstracts as well as two books. In 2013, he was awarded Cleveland Heart Lab’s “Heart Award” for lifelong dedication to Preventive Medicine. In 2019, Dr. Baum received Mended Hearts’ biennial Dwight Emary Harken Award. Dr. Baum is the Founder of Excel Medical Clinical Trials, LLC, a consortium of clinicians dedicated to the safe and professional conduct of high-level scientific trials. He has served as Principal Investigator in over 100 clinical trials covering a broad range of disease states. Dr. Baum is the Chief Scientific Officer of Flourish Research, a leading national clinical research company. Dr. Baum is a graduate of Columbia College and Columbia College of Physicians and Surgeons, and completed training in Internal Medicine, Cardiology, Interventional Cardiology, and Electrophysiology Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 18, 2023 10:27 AM Eastern Daylight Time

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Chicken Salad Chick Introduces the Chick Melt

YourUpdateTV

Chicken Salad Chick, the nation’s only fast-casual chicken salad restaurant concept announced today the launch of its brand-new menu item, The Chick Melt. Recently, Gabrielle Shaiman, the Melt Marketing Manager at Chicken Salad Chick, participated in a nationwide satellite media tour to discuss the new menu offering, what makes Chicken Salad Chick unique, and some exciting, upcoming promotions. A video accompanying this announcement is available at: https://youtu.be/HPTbmKJPKvo This new, exciting addition to menus nationwide will feature each guest’s choice of one of Chicken Salad Chick’s 12+ chicken salad flavors paired with provolone cheese, all atop a toasted, buttery croissant. The balance of the sandwich’s golden-brown, crispy exterior and melted, gooey cheesy interior, naturally elevates the brand’s famous made-from-scratch chicken salad flavors to a whole new level. As part of this new menu item launch, Chicken Salad Chick guests can expect to experience the Southern hospitality that Chicken Salad Chick is known for with the following specials and giveaways. · “Make Patty Melt” From September 18 – 23 all guests named Patty, Patrick, Patricia, or the like, can receive a free Chick Melt at all Chicken Salad Chick locations. · “Nothing Fishy Here” From October 25 – 27, guests can say goodbye to “tuna melt breath” when they exchange a can of tuna for a free Chick Melt, at participating locations. All cans collected will be donated to a homeless shelter or food bank chosen by each location. For more information and to find a restaurant location near you, visit chickensaladchick.com Gabrielle Shaiman Gabrielle Shaiman brings years of marketing experience to Chicken Salad Chick. She leads the development and execution of creative and content assets used across the entire Chicken Salad Chick brand. She manages brand communication platforms and supports both corporate and individual owners with marketing new product launches as well as day-to-day menu items and specials. She has served as one of the creative masterminds behind the launch of the new Chick Melt, earning her "Marketing & Melt Expert" title. Gabrielle graduated from Florida State University in Tallahassee, FL. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 14, 2023 12:34 PM Eastern Daylight Time

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Ready Together: Nextdoor Helps to Build Local Readiness for National Preparedness Month

YourUpdateTV

A video to accompany this release can be found here: https://youtu.be/PTGKeHmGvQQ Imagine turning to the person next door in a crisis and knowing they're ready to lend a hand. When disaster strikes, proximity matters, and your neighbors are a vital resource. From high intensity hurricanes like 2022’s Hurricane Ian, to the extreme heat hitting much of the country this summer, to most recently, the heartbreaking wildfires ravaging Maui, the frequency, severity and number of counties affected by extreme weather events has been on the rise. In fact, between January 2013 and January 2023, 88.5% of all U.S. counties declared a natural disaster, including 95% of the 200 most populated counties. Research shows that well-connected neighbors are more resilient in disaster situations. This September, National Preparedness Month is the time to connect with neighbors and prepare for emergencies that may hit your community. As you prepare your home and family for weather events, build a plan with your community to pool resources, evaluate needs and ensure every neighbor is prepared and connected. Neighborhood network app Nextdoor connects people to the neighborhoods that matter to them so that they can thrive. It's where neighbors turn to give or get trusted advice, recommendations and help; during a crisis, this purpose takes a crucial role. Caty Kobe, Nextdoor's Head of Community, conducted a nationwide media tour providing information about neighborhood resilience, the power of community in crisis moments, and important tips and tools for building a Neighborhood Preparedness plan. Topics that were discussed included: • The latest Nextdoor features and tools that help neighbors stay connected during a weather event • How neighbors on Nextdoor are leveraging the platform to encourage community preparedness and resilience • The long-term benefits of fostering a prepared and connected neighborhood, beyond just the month of awareness. • Anecdotes and examples of neighbors helping neighbors in your region during a natural disaster. • How individuals and communities can actively participate in National Preparedness Month through Nextdoor FOR MORE INFORMATION VISIT: NEXTDOOR.COM/CRISIS To connect with your neighbors on Nextdoor.com, download the app on Google Play or the Apple App Store, or visit nextdoor.com About Nextdoor Nextdoor (NYSE: KIND) is where you connect to the neighborhoods that matter to you so you can belong. Kindness is core to our purpose: to cultivate a kinder world where everyone has a neighborhood they can rely on. Neighbors around the world turn to Nextdoor daily to receive trusted information, give and get help, get things done, and build real-world connections with those nearby — neighbors, businesses, and public services. Today, neighbors rely on Nextdoor in more than 305,000 neighborhoods across 11 countries. In the U.S., 1 in 3 households uses the network. Nextdoor is based in San Francisco. For additional information and images: nextdoor.com/newsroom. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

September 13, 2023 01:15 PM Eastern Daylight Time

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