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TikTok Creator Joins Local Fort Worthers and his TikTok Community to help the kids at Cook Children’s Smile BIG with LEGO® Building Sets

Little Bricks Charity

McapMediaWire - Russell Cassevah; 3x Guinness World Record Holder for walking on LEGO® Bricks Barefoot, President & Founder of LittleBricks Charity, and Verified TikTok creator; is teaming up with his TikTok Community and Fort Worth Locals (Thom Manohan, Holly Jones, Richie and Savannah Petronis) to deliver thousands of dollars’ worth LEGO® Sets to Cook Children’s. Delivery Date & Time Monday, February 13th, 11 am Cook Children’s 801 7th Ave. Media parking is located at 815 8th Ave, Fort Worth, TX 76104 (previously Kindred Hospital). A Cook Children’s representative will escort media attendees to the event inside the hospital. The Hospital asks the media to PLEASE RSVP, so they know whom to expect. Media Contact Below Russell ( @LittleBricksCharityGuy ) and Local Forth Worth Ambassadors are set to deliver over $5,000 worth of LEGO® Sets and products for the kids at Cook Children’s. The Founder of LittleBricks Charity has traveled all the way from Virginia to deliver these LEGO® Sets to the charity’s 32nd Children’s Hospital in the past 13 months. “I land in Austin, TX, on Thursday, and the first thing I am doing is getting a Van to pack full of LEGO® Sets. By Friday night, the entire back of our van will be filled!” Said Russell, who has been documenting the fundraising journey on TikTok. Cassevah, who quit his job and cashed in his retirement to start LittleBricks Charity, uses his platform to advocate for these exceptional children and fundraise for LittleBricks Charity. “After breaking my second world record, I found my purpose in life. I traded in everything to help build BIG smiles on children that genuinely deserve to smile.” “I am so excited to come to Cook Children’s finally.” Cassevah continues, “This will be our fourth delivery in TX, and Forth Worth is home to so many amazing LittleBricks Ambassadors. It is the efforts of amazing people in the local community like Richie and Savannah Petronis that make these smiles possible.” Russell is also pleased to have Holly Jones, a Registered Nurse at Cook Children’s and part of the LittleBricks Charity Family, join the delivery. “When we get to have amazing professionals from our LEGO® join in it makes everything so much more meaningful. Holly knows firsthand the effect these LEGO® Building Sets have on her patients." And what makes this delivery EXTRA Special is that LittleBricks Charity gets to host a Build Event with Cook Children’s Child Life Specialist Team. “We are so excited to build moments of joy with amazing kids. The staff at Cook Children’s have gone above and beyond to create a memorable event for the patients they care for. We are honored to get to be a part of that. After all, the real magic happens once the bricks are in the kid’s hands.” Russell’s community on TikTok, which has grown to over 1.1 million followers, has already raised enough to buy $2,000 worth of LEGO® Sets that he will be bringing to Fort Worth. “I will be raising the remaining funds and telling everyone about how epic Cook Children’s is at the family friend BrickFest LIVE this weekend in Austin, TX.” Russell expects to raise at least another $3,000 and purchase more LEGO® Sets for the children in Fort Worth. “It is so spectacular when communities on social media come together with local communities. We have already received donations from all over the world to help “Build BIG Smiles” on these Epic Kids! Now it is time for Texas to show the world how epic This area truly is.” Cassevah and the Child Life Specialists he works with say the donated LEGO® Sets are the most requested toy for hospitalized children. It gives them a mental escape from medical treatments, provides a sense of control, opens lines of communication, makes families smile, and so much more. PR Video: https://youtu.be/5HYZ94AvdaE Multimedia Interactive Presentation: http://bit.ly/3YeEVnf About LittleBricks Charity LittleBricks Charity “Builds BIG Smiles” and raises the Mental Health of Hospitalized kids by delivering LEGO® Sets and STEM Based Building Experiences to hospitalized children across the U.S. and Canada. Founded in 2019, the 501(c)(3) nonprofit is headquartered in Chesapeake, Virginia. LittleBricks Charity is looking for partners and donors to help more than 75,000 Hospitalized kids nationwide. With your help, they plan to deliver LEGO® and STEM Based Build Experiences to EVERY Children’s Hospital in the United States. To donate or nominate your child, visit LittleBricksCharity.org. Media Contact: LittleBricks Charity: media@littlebrickscharity.org Cook Children’s, Kim Brown, 817-266-3728, Kim.brown3@cookchildrens.org LEGO® and the LEGO® logo are trademarks of The LEGO Group® of companies that do not sponsor, authorize, or endorse LittleBricks Charity. Contact Details LittleBricks Charity Russell Cassevah media@littlebrickscharity.org Company Website https://www.littlebrickscharity.org/

February 09, 2023 09:00 AM Eastern Standard Time

North Star Boys Announce 2023 North American Headline Tour and New EP

North Star Boys

North Star Boys (NSB), a leading Asian-American creator group and pop band, is proud to announce their 28-city North American headline tour, kicking off in San Antonio, Texas, the home state of three band members. The tour will take the 7-member group from coast to coast, beginning March 22, and culminating the last week of April, offering a chance for fans nationwide to see their dynamic live performance in person. With their unique sound and style, NSB has quickly become one of the hottest rising acts in the music industry. In anticipation of the tour, NSB is also excited to announce the release of their debut EP, "PANIC". Written by NSB Co-Founder, Oliver Moy, the EP showcases NSB's fresh sound and lyrical style, pulling from the group’s personal experiences with a positive and relatable twist. "From starting North Star Boys with my brother, Sebastian Moy, in August 2021 to embarking on our first North American headline tour with our best friends, sharing our music with fans across the country is surreal," said Oliver Moy. "We can't wait to hit the road and bring our new EP to life on stage!" Following the success of their Fall 2022 tour, bringing together thousands of fans in Asia and select cities in the U.S., NSB's North American headline tour is set to exceed expectations. Tickets are available Friday 2/10 by visiting https://www.northstarboys.com/tour/ You can follow NSB on TikTok, Instagram, YouTube, and Twitter Tour Dates Weds, Mar 22 - San Antonio, TX Thurs, Mar 23 - Dallas, TX Sat, Mar 25 - Austin, TX Sun, Mar 26 - Houston, TX Weds, Mar 29 - Orlando, FL Thurs, Mar 30 - Tampa, FL Sat, Apr 1 - Atlanta, GA Sun, Apr 2 - Nashville, TN Mon, Apr 3 - Charlotte, NC Tues, Apr 4 - Washington, DC Thurs, Apr 6 - Philadelphia, PA Fri, Apr 7 - New York, NY Mon, Apr 10 - Boston, MA Tues, Apr 11 - Asbury Park, NJ Thurs, Apr 13 - Toronto, ON Sat, Apr 15 - Chicago, IL Sun, Apr 16 - Minneapolis, MN Mon, Apr 17 - Kansas City, MO Thurs, Apr 20 - Denver, CO Fri, Apr 21 - Salt Lake City, UT Mon, Apr 24 - Seattle, WA Tues, Apr 25 - Portland, OR Thurs, Apr 27 - San Francisco, CA Fri, Apr 28 - Los Angeles, CA Sat, Apr 29 - San Diego, CA About the North Star Boys North Star Boys (NSB) is a leading Asian-American creator group and pop band, founded in August 2021 by brothers Oliver Moy and Sebastian Moy, joined by members, Regie Macalino, Ryan Nguyen, Justin Phan, Darren Liang, and Kane Ratan. Lacking Asian-American representation in the media growing up, NSB yearns to fill that void and inspire the younger generation of minorities and dreamers. Amassing over 55 million followers combined on social media platforms, NSB has cultivated a loyal audience, having released their first fan track “you are my star” and debut single, “SUNSHINE” in 2022. Along with thriving in social media and music, NSB has accumulated over 20 million monthly views on their syndicated Snapchat shows and plans to release 4 additional shows on the platform this year. Through their strong ties with the community and emphasis on culture, NSB will continue to expand their reach across various verticals by advancing their ongoing relationships with major fashion and lifestyle brands. Contact Details North Star Boys Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.northstarboys.com/tour/

February 08, 2023 03:01 PM Pacific Standard Time

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Since Elon Musk’s Takeover, Twitter Has Seen a Rapid Rise in Gen-Z, Neo-Nazi Antisemitism, New Study Shows

Combat Hate Foundation

A study by the Combat Antisemitism Movement (CAM) and the Network Contagion Research Institute (NCRI) has demonstrated that extremist elements have viewed Elon Musk’s takeover of Twitter as an opportunity to rejoin the social media platform en masse. The study also indicates that a sea change is taking place on Twitter with respect to the proliferation of extremist antisemitic content. Much attention has been paid to Kanye “Ye” West’s antisemitic tirade, and indeed NCRI/CAM’s data finds his remarks triggered a significant increase of 136% in toxic comments, threats, and identity attacks in tweets pertaining to Jews on the platform. Furthermore, the data suggests that the influx of extremist activity onto Twitter began far before West’s statements, with an organized effort of extremist communities like the Gen Z, neo-Nazi “Groypers,” led by white supremacist Nick Fuentes. The report finds they acted as a vanguard: anticipating, planning for, and capitalizing on Musk’s acquisition of Twitter to popularize and disseminate hateful content. They did so with the expectation that Musk would provide a more hospitable platform for their brand of extremist content, joining Twitter at a rapid rate. This report comes on the heels of Twitter briefly reinstating Fuentes’s account in late January, the only mainstream social media platform that has allowed his activity. Within hours of being reinstated, Fuentes’ second tweet was a video showcasing “ye24” and “Death Con 3,” a nod to West’s October tweet where he said he was going to go “death con 3 on the Jewish people.” Using machine learning, natural language processing, open-source investigation of social media content, graph and time series analysis, and econometric techniques, NCRI examined how an antisemitic transformation has taken shape on Twitter and how these changes might relate to physical-world, antisemitic incidents. Combining CAM's expertise in identifying emerging antisemitic trends with NCRI's proprietary technology, insights are drawn from vast amounts of data across social media platforms in near-real time to uncover contemporary antisemitism on social media, and its real-life consequences. Neo-Nazi Groyper accounts joined the platform first in response to Musk joining the board of the company, then surged to their highest levels (~2,000% growth) on April 15th, with the announcement of his purchase offer. Notable spikes also accompanied Musk’s formal acquisition of the platform (~1,000%) and the reinstatement on Twitter of former U.S. President Donald Trump. Baseline levels of new Groyper accounts continuing to join the platform have also surged and remained elevated by over 200%, suggesting sustained growth in Gen-Z neo-Nazi Groyper activity on Twitter. “Since Elon Musk acquired Twitter, it has become not only a safe space for hate, especially antisemitism, but also a vector for its spread,” said Sacha Roytman Dratwa, CEO of CAM. “Many white supremacists and other extremists have perceived it as a place where there is permission to incite, and even a single tweet from someone like Nick Fuentes or Ye has to the power to sow seeds of hate for years to come. It is a very real and tangible threat.” Since Twitter accepted Musk’s offer in April, monthly references to tropes about “Soros” and “Globalists,” which are often antisemitic, have nearly doubled. This is of great concern, as the NCRI/CAM now characterizes online antisemitism as an upstream predictor of real-world incidents. In fact, these impacts have emerged in tandem with a surge in real-world antisemitic activity, and the data suggests key antisemitic conspiracy terms on Twitter both correlated with and were useful for forecasting these activities. “There is almost a horseshoe effect mobilizing against the Jewish people, with white supremacists, Black Hebrew Israelites, Islamists, and others working together on the only cause that unites them -- a hatred of Jews,” said Joel Finkelstein, Chief Science Officer and Director at NCRI. One example was from November last year when Christopher Brown (@vrilgod) replied to a heated argument on Twitter about the history of the transatlantic slave trade with the claim “Jews owned the ships.” Later that same day, Brown was arrested at New York City’s Penn Station carrying a “large 8-inch military-style knife, a blade longer than 4 inches, a Swastika arm patch, and a ski mask,” in connection to threats against a synagogue in the city. The tweet was subsequently uncovered, after being deleted, on the NCRI’s platform. Brown -- a white male linked to online neo-Nazi groups -- had used a trope common to the Black Hebrew Israelites. His quip on Twitter and subsequent planned terror attack shows the convergence of different racial hatreds in new, unexpected ways that appear to be growing in popularity and attention, with a rash against Jews taking place in the physical world. To view the full CAM/NCRI report on Twitter and its responsibility for a rise in antisemitism, click here. The Combat Antisemitism Movement (CAM) is a global coalition engaging more than 650 partner organizations and two million people from a diverse array of religious, political, and cultural backgrounds in the common mission of fighting the world’s oldest hatred. CAM acts collaboratively to build a better future, free of bigotry, for Jews and all humanity. Contact Details JDA Worldwide +1 615-473-0794 Press@jdaworldwide.com Company Website https://combatantisemitism.org/

February 08, 2023 01:32 PM Eastern Standard Time

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Coverage at the Speed of Life: Guarantee Trust Life Insurance Company & AmeriLife Unveil Turbo Term Life

AmeriLife

Continuing their approach to innovative product design and delivery, Guarantee Trust Life Insurance Company (“GTL”) and AmeriLife Group, LLC (“AmeriLife”) announced today the launch of Turbo Term Instant Issue Life Insurance, a revolutionary new level term life product engineered to deliver clients fully customized benefits and policy lengths to match their unique needs. “Guarantee Trust is excited to partner with AmeriLife in developing and bringing to the consumer the most dynamic term product offering in the marketplace, said Richard S. Holson III, GTL’s chairman of the board, president and CEO. “We are proud to be aligned with the great marketing organization that is AmeriLife.” With GTL’s state-of-the-art underwriting platform powered by hr | ReFlex, Hannover Re’s automated underwriting system, long application processing is a thing of the past. With a fully digital application process — and no medical exams — agents can deliver their clients an affordable policy instantly with customizable coverage, flexible benefits, a variety of level term lengths, and coverage between $100,000 and $1,000,000. For agents, Turbo Term lets them stay in the driver’s seat by owning the business they write, offering advance commissions at all levels and supporting full hierarchy, a wholly unique value proposition versus any other product on the market. “Turbo Term was built for agent distribution. No long apps. No uncomfortable medical exams. Just a fully digital application process and great, affordable, and customizable coverage to deliver the financial stability client needs – fast,” said David Paul, AmeriLife’s national sales director of Simplified Issue Life. “We’re thrilled to partner with GTL on yet another innovative product that will deliver value to the market and supercharge agent sales.” “Time and again, GTL has proven to be a valuable partner in designing products and solutions with the modern agent—and modern consumer—in mind,” added Pat Fleming, AmeriLife’s executive vice president of Product Innovation and corporate actuary. “Turbo Term will undoubtedly prove to be a great addition to AmeriLife’s portfolio of holistic solutions, and we’re excited for the opportunities it will open up for our marketers and their agents.” Turbo Term Instant Issue Life Insurance is currently available in all states except California and New York. For more information, contact your AmeriLife-affiliated marketer or independent marketing organization (IMO), or visit www.turboterm.com. Attributions and Disclaimers with Respect to Guarantee Trust Life Insurance Company Turbo Term, Individual Level Term Life Insurance, is issued on Policy Form Series ICC21-21TL, and Rider Form Series ICC21-R21ADD, ICC21-R21ADB, ICC21-R1CHILD, and ICC21-21WP by Guarantee Trust Life Insurance Company (GTL), Glenview, IL. This product’s availability, features, riders and terms under which coverage may be continued in-force or discontinued vary by state. Certain exclusions and limitations apply. For cost and complete details of coverage, please contact us or your agent. GAD18.28-22 ### About Guarantee Trust Life Insurance Company Founded in 1936, Guarantee Trust Life Insurance Company (GTL) has a proud history of providing superior insurance products and best-in-class customer service to individuals and families. Through a competitive portfolio of value-driven health, accident, life and special risk insurance products, the company offers an attractive and trusted value proposition to its policyholders and distributors while encouraging and supporting personal growth and civic involvement from its employees. For more information, visit GTLIC.com. About Hannover Re Hannover Re, with gross premium of more than EUR 33 billion, is the third-largest reinsurer in the world. It transacts all lines of property & casualty and life & health reinsurance and is present on all continents with more than 3,000 staff. Established in 1966, the Hannover Re Group today has a network of more than 170 subsidiaries, branches and representative offices worldwide. The rating agencies most relevant to the insurance industry have awarded Hannover Re outstanding insurer financial strength ratings: Standard & Poor's AA- "Very Strong" and A.M. Best A+ "Superior". For more information, please visit www.hannover-re.com. About AmeriLife AmeriLife’s strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a distribution network of over 300,000 insurance agents and advisors and more than 100 marketing organizations and insurance agency locations nationwide. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Guarantee Trust Life Insurance Company Carl Leader +1 847-904-5455 cleader@gltic.com Company Website https://amerilife.com/

February 08, 2023 10:00 AM Eastern Standard Time

Splash Beverage Group Adds Florida’s J.J. Taylor Distributing Company to Assist with TapouT Performance Drink Rollout

Splash Beverage Group Inc.

McapMediaWire -- Splash Beverage Group, Inc. (NYSE American: SBEV ) (“Splash” or the “Company”), a portfolio company of leading beverage brands, today announced that its TapouT performance drink will now be more widely distributed across the state of Florida with the addition of J.J. Taylor Distributing Company of Florida. J.J. Taylor, headquartered in Jupiter, Florida, was founded in 1958 and operates out of a 360,000 square foot, state-of-the-art facility in Tampa with an additional warehouse in Fort Myers and offices in Fort Pierce and Sebring. J.J. Taylor will become TapouT’s largest distributor in Florida by geography, with distribution to the counties of Charlotte, Citrus, Collier, DeSoto, Glades, Hendry, Hernando, Hillsborough, Indian River, Lee, Manatee, Martin, Pasco, Pinellas, Sarasota and St. Lucie and greatly assist with the Publix grocery store chain rollout. Robert Nistico, Splash Beverage Group’s Chairman and CEO commented: “Our agreement with J.J. Taylor gives us distribution across 16 Florida counties, essentially the entire west coast of Florida, from north of Tampa to south of Naples. They are a very strong organization with a highly motivated sales force. In fact, the company has been honored with a Glassdoor Employees’ Choice Award in the U.S. small and medium company category, recognizing the Best Places to Work in 2023, so we know that TapouT will be in good hands. Our strategy to reach the broadest possible distribution takes a giant leap forward with our agreement with Taylor and adds to our list of A+ distribution partners.“ Follow Splash Beverage Group on Twitter: www.twitter.com/SplashBev About Splash Beverage Group, Inc. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com Forward-Looking Statement This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation, the risks disclosed in the Company’s Annual Report on Form 10-K filed with the SEC on March 8, 2021, and in the Company’s other filings with the SEC. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made. Except as required by law, the Company disclaims any obligation to update or publicly announce any revisions to any of the forward-looking statements contained in this press release. Contact Information: Splash Beverage Group Info@SplashBeverageGroup.com 954-745-5815 Contact Details Splash Beverage Group Info@SplashBeverageGroup.com Company Website http://www.splashbeveragegroup.com/

February 07, 2023 09:16 AM Eastern Standard Time

Dr. Muneeb Shah– TikTok’s Famous “DermDoctor”- Joins CORTINA to Broaden Access to Dermatology Care

Cortina Health

Dr. Muneeb Shah– known widely in social media as “ DermDoctor ” or “ Doctorly ” is the #1 dermatology influencer worldwide. With an ever-increasing number of followers reaching over 20 million across his platforms, Dr. Shah has become a trusted advisor for anyone seeking skincare education and dermatology, by creating content that is as informative as it is entertaining. He is a board-certified dermatologist with a passion for skincare education and improving healthcare access. “DermDoctor” recognizes social media as a powerful tool in bringing healthcare education to millions of people who lack the resources to get it otherwise. Dr. Shah points out that, “There is a real access issue in the United States with healthcare. In certain areas, you cannot see a dermatologist…so there is a massive gap between patients and medical care that needs to be filled. ” It is precisely this gap he seeks to fill, debunking skin-related myths and guiding his online community in their skin and dermatology needs. Furthermore, he emphasizes the importance of board-certified dermatologists in diagnosing and treating skin conditions and the impactful role teledermatology can play in providing access to proper medical care: “When access to an in-person visit is not feasible, many skin conditions can be diagnosed and treated virtually by a dermatologist with proper data. Pairing Cortina’s next-generation technology with its network of board-certified dermatologists is the innovative solution dermatology patients need. That’s why I am proud to be advising Cortina’s team to improve access.” In addition to bringing attention to a seamless solution for diagnosing and treating skin conditions, Dr. Shah is passionate about minimizing misdiagnosis. A common condition that gets overlooked is rosacea as it typically resembles acne or a sunburn. Dr. Shah and Cortina’s first of many educational assets under the medical content advisor role is an informational YouTube video that can be found on Doctorly, discussing key indicators and treatments for both skin conditions in depth. Cortina Health is the only all-inclusive teledermatology platform providing patients with access to board-certified dermatologists who diagnose and prescribe personalized compounded medications which are shipped directly to the patient’s door. Cortina offers convenient, affordable and effective dermatology care to treat the most common skin conditions in all 50 states, no insurance required. Founded by Harvard Medical School Adjunct Professor, Dr. Reid Maclellan, Cortina’s ethos aligns perfectly with Dr. Shah’s vision. “I am thrilled to welcome Dr. Muneeb Shah as our Medical Content Advisor. This is a significant step in our goal to democratize dermatology care. His expertise and reach combined with Cortina’s capabilities and network of board-certified dermatologists, strengthen our commitment to patients seeking dermatology care anytime, anywhere. We are delighted to count Dr. Shah among our leadership as we merge technology, medicine, and high-quality care for all”, states Dr. Maclellan. ABOUT CORTINA At Cortina, we are passionate about personalized medicine and believe everyone deserves access to high-quality, effective treatments to feel good in their own skin. When it comes to skincare, we know there is no one-size-fits-all approach. Cortina makes elite dermatology care for the most common skin conditions convenient and accessible in all 50 states. Merging modern medicine and modern convenience, our team is committed to changing healthcare for the better. Cortina seeks to build confidence and improve the quality of life of its patients by bringing U.S. board-certified dermatologists and clinically proven, FDA-approved treatments right to their door at an affordable price. Contact Details Cortina Health Juliana Martins juliana@eleven11mediarelations.com Company Website https://www.getcortina.com/

February 07, 2023 09:07 AM Eastern Standard Time

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InnerScope Hearing Technologies (OTC: INND) Featured in Official 2023 Super Bowl LVII Game Program

Innerscope Hearing Technologies, Inc.

2023 Official NFL Super Bowl LVII Game Program 1 Million Hard Copies 50 Million Unique Visitors - Digital Edition 500 Million Page Views - Digital Edition McapMediaWire -- InnerScope Hearing Technologies Inc. (OTC: INND ) ("InnerScope"), an emerging and disruptive leader in the Over-the-Counter (OTC) Hearing Aid space today announced its print ad campaign "Hearing Made Easy" is featured in the Official Super Bowl LVII (57) Game Program. Super Bowl LVII is a showdown between the AFC Champions, Philadelphia Eagles, and the NFC Champions, Kansas City Chiefs. The kickoff is this Sunday, February 12th, at 6:30 pm EST, with Chris Stapleton singing the National Anthem and international icon Rihanna taking center stage for Apple Music Super Bowl Halftime Show. The Official NFL Super Bowl LVII Commemorative Souvenir Game Program features InnerScope's print ad campaign strategically placed on page 229 opposite a full editorial that recaps the first four weeks of the Philadelphia Eagles regular season. The print ad campaign highlights a message of "Hearing Made Easy" – No Prescription Needed – No Medical Exam Needed with InnerScope's iHEAR and HearingAssist brand of Medical-Grade FDA-registered OTC rechargeable hearing aids starting at $499 a pair. The ad also includes a list of selected in-store and online major retailers where iHEAR and/or HearingAssist OTC hearing aids can be purchased, including Walmart Vision Centers, Walmart.com CVS.com, Bestbuy.com, RiteAid, RiteAid.com or directly from iHEARdirect.com or HearingAssist.com. NFL Super Bowl LVII Game Program will be made available to the fans during the game with exclusive distribution rights inside State Farm Stadium on Sunday, February 12, 2023. In addition, the publication will be made available for purchase nationwide at major newsstands, bookstores, hotels, mass and specialty stores, supermarkets, pharmacies, international airports, and online at NFLShop.com at a cover cost of $20 with a circulation of nearly 1,000,000 hard copies with 100% sell-thru and a pass along the value of approximately 5,000,000 (5 readers per copy). In addition to in-stadium and retail distribution, a robust digital component is included to enhance the visibility significantly: In the week preceding and following the game, the digital edition of the 2023 Official NFL Super Bowl LVII Game Program will be made available for free viewing on NFL.com. NFL.com expects to receive more than and experience approximately during this time. To view the digital edition of the 2023 Official NFL Super Bowl LVII Game Program, click the link here: Official Super Bowl 57 Game Program (hozinc.com). To View InnerScope's "Hearing Made Easy" print ad, type in the search box page 229. Also, in addition to the activation on NFL.com, All-Star Players and Media Personalities, with nearly 14 million combined opt-in followers, have agreed to share the publication over social media with their respective followers. FDA Ruling On OTC Hearing Aids Is A Game Changer For InnerScope An "FDA Ruling on OTC Hearing Aids went into effect on October 17, 2022, allowing millions of Americans with hearing loss to purchase hearing aids without a prescription, medical exam, or needing a professional to fit the hearing aids. But until the FDA ruling, getting hearing aids required a medical exam, prescription, and fitting done by an audiologist. In addition, the cost of professionally fitted hearing aids averages over $5,000 out-of-pocket costs for a pair because Medicare or private insurance plans don't typically cover the devices. However, FDA has established that OTC hearing aids are safe and effective for adults with perceived mild to moderate hearing loss and are regulated as medical devices by FDA. In addition, according to the National Institute on Deafness and Other Communication Disorders, as many as 30 million adults in the United States currently have some degree of hearing loss and would benefit from using hearing aids. The FDA ruling was a game changer for InnerScope since its iHEAR, and HearingAssist brands of OTC hearing aids have the same type of technology and features as hearing aids sold and fit by hearing healthcare professionals at an average saving of $3,000 to $4,000 per pair. Additionally, InnerScope's iHEAR and HearingAssist OTC hearing aids are designed for consumers with perceived mild to moderate hearing loss with many different models that feature Bluetooth App-Controlled and Full-Streaming for Hands-Free Phone Calling and Listening to Music and/or Podcasts. "We are proud to have our "Hearing Made Easy" ad campaign featured in the Official NFL Super Bowl LVII Commemorative Souvenir Game Program, said Matthew Moore, President and CEO of InnerScope Hearing Technologies. "Forbes has listed the Super Bowl as "the world's most valuable sporting event brand. The Official Super Bowl LVII Game Program is simply the most valuable, content-rich magazine in all sports. In addition, we believe InnerScope's iHEAR and HearingAssist OTC Hearing Aid brands associated with the Super Bowl brand and our "Hearing Made Easy" campaign print ad will provide awareness to millions of people that need hearing aids but, up until now, could never afford them." About InnerScope Hearing Technologies, Inc. (OTC: INND): InnerScope Hearing Technologies Inc. is a manufacturer and distributor of OTC Hearing Aids, Hearing Aid Accessories & Hearing Health-Related Products ("Hearing Products") dedicated to addressing the global demand for affordable hearing solutions. InnerScope's Hearing Products and its B2C and B2B business model break through the barriers that prevent access to effective and affordable hearing solutions. InnerScope's recent acquisition of iHear Medical Inc., a Direct-to-Consumer ("DTC") cloud-based hearing solution provider, gives the Company access to over 40 patents and an R&D facility. In addition, InnerScope has acquired HearingAssist, an established leader since 2008 in the DTC hearing aid market, with a customer base of over 400,000. These acquisitions, combined with a partnership with Atlazo Inc., a semiconductor innovator for next-generation AI smart devices, will allow InnerScope to better position itself in the OTC hearing aid market by selling advanced Hearing Products through Walmart and many other major retailers and pharmacy chains. InnerScope's full line of Hearing Products is currently available through these multiple retail/wholesale distribution channels: Walmart Vision Centers, Walmart.com, Walmart Canada, CVS.com, RiteAid.com, BestBuy.com, Amazon.com, Fingerhut.com, Giant Eagle, Hy-Vee, Hartig Drug, Food City, Cardinal Health™ at-Home, Carewell.com FSAStore.com, HSAStore.com, WellDeservedHealth.com, Wakefern Food Corp. / ShopRite, SpartanNash / VG's Grocery / Family Fare / Martin's Super Markets and Topco Associates representing 1000's of stores. Coming Soon: More major retailers and pharmacy chains for InnerScope's in-store and online Hearing Products. For information related to InnerScope Hearing Technologies' latest hearing aids and related hearing products, please visit: http://iheardirect.com http://hearingassist.com For the most up-to-date information about InnerScope Hearing Technologies (OTC: INND), please visit and follow our official Twitter account @inndstock page: https://twitter.com/inndstock InnerScope Hyperlinks: HearingAssist HearingAssist - Walmart.com HearingAssist - CVS.com HearingAssist - RiteAid.com HearingAssist - BestBuy.com iHEAR iHEAR - CVS.com Acquisition of iHear Medical Inc. Acquisition of HearingAssist Safe Harbor This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, intended to be covered by the "safe harbor" created by those sections. Any statements that are not historical facts contained in this press release are also "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA). Such statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be canceled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or maintain contractual relationships with vendors and customers, competition, general economic conditions and other factors that are detailed in our periodic reports filed with the Securities and Exchange Commission ("SEC"). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA, Securities Act, and Securities Exchange Act. Contact: InnerScope Hearing Technologies, Inc. Investor Relations ir@innd.com 833-788-0506 www.innd.com Investor Relations Agency Contact: Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager One Rockefeller Plaza, 11th Floor New York, NY 10020 Office: (646) 893-5835 Email: lisa@skylineccg.com Contact Details InnerScope Hearing Technologies, Inc. Investor Relations +1 833-788-0506 ir@innd.com Skyline Corporate Communications Group, LLC Lisa Gray, Senior Account Manager +1 646-893-5835 lisa@skylineccg.com Company Website http://www.innd.com/

February 07, 2023 08:30 AM Eastern Standard Time

Global Success, Local Roots: Parissa Celebrates 40 Years as the Worldwide Leader in Natural Hair Removal

Parissa

Parissa, makers of the world’s #1 natural wax, is celebrating 40 years of global success backed by strong and enduring local roots. Family-owned and headquartered on Vancouver’s North Shore, Parissa was founded in 1983 by chemical engineer Azar Moayeri. After immigrating to Vancouver from her native Iran, Moayeri noticed a gap in the market for chemical-free hair removal solutions. That’s when Moayeri took matters into her own hands, formulating Canada’s first all-natural hair removal product from the comfort of her kitchen. From its upstart beginnings to today, Parissa’s mission has remained constant: to reinvent home hair removal for every consumer and make it a simple part of one's self-care routine. Designed for women and men alike, Parissa’s product assortment includes sugar wax, hard wax and warm wax to meet every waxing preference and need. Its streamlined waxing kits are easy to use and contain all the necessary components for achieving smooth and healthy skin results for up to eight weeks. “Forty years ago, I set out to create a product that addressed an important need in the hair removal category. Those grassroots beginnings shaped us and provided a solid foundation for us to grow into the global brand we are today,” said Parissa Founder, Azar Moayeri. “I couldn’t be more grateful for all the family, community and customer support we’ve received over the years. Our success wouldn’t have been possible without you.” At every touchpoint, Parissa is dedicated to promoting the highest quality hair removal experience with the lowest environmental impact. Every element of Parissa waxing kits – from products to packaging – is sustainable and ethically sourced from 100% all-natural ingredients like tree resin, cane sugar, beeswax, vegetable oils and plant extracts. As Parissa marks its 40-year anniversary as a worldwide leader in natural home hair removal, the company remains firmly rooted in its local and family values as well as its commitment to social responsibility and environmental sustainability. The company manufactures, packages and ships products from its award-winning eco facility in North Vancouver and employs a dedicated team equally committed to its socially-minded and customer-focused mission. Parissa is sold online at www.parissa.com and instore at Shoppers Drug Mart, Walmart, Loblaws, Ulta Beauty and in the major Whole Foods stores in the US. Visit www.parissa.com to find a retailer near you. For more information about Parissa or to book an interview with Founder, Azar Moayeri, please contact kaitlyn@1milk2sugars.com. ABOUT PARISSA Female-founded and proudly Canadian, Parissa is celebrating its 40 th anniversary as a global leader in natural waxing. Drawing from her cultural roots, scientific education, and interest in natural ingredients, founder Azar Moayeri formulated Canada’s first all-natural hair removal product in her kitchen. The sugar-based wax formula, ranging from strips to professional brow waxing pens, is gentle and safe without harsh or unnecessary chemicals. With more than 30 million at-home waxing kits sold worldwide, Parissa manufactures, packages, and ships products from its award-winning eco-facility on the beautiful North Shore of Vancouver Over the last 39 years, Parissa has expanded internationally to the USA, UK, Europe, China, South Korea and Southeast Asia and has been committed to operating fairly, ethically, and sustainably. Parissa products are all Leaping Bunny certified, sustainably packaged, and made from ethically sourced natural ingredients. To learn more visit www.parissa.com IG: @parissawax | FB: Parissa | TT: @parissawax Contact Details Parissa marketing@parissa.com

February 07, 2023 08:00 AM Eastern Standard Time

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Alan Schneider Celebrates 15 Years as Owner of Minuteman Press Franchise in Northvale, NJ

Minuteman Press International Inc

The Minuteman Press franchise in Northvale, NJ has been operating for over 40 years. Alan Schneider and his wife Nadine are celebrating 15 years as owners and share their insights and reflections. Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. Congrats on 15 years! What does this milestone mean to you and what are the keys to your success and longevity? Nadine and Alan: “This is a tremendous milestone for us. Although we have hit this milestone in our tenure, the shop has been in business for over 40 years in this community. We are well known and very involved in the town. For years, people were saying the printing industry was dying. Then the pandemic hit and I think everyone feared a little bit for the future. However, I have to say that I never expected the bounce back from the pandemic to be such a boon for business. I think people realized that community is important, supporting local business is important, and although online marketing has a place, it’s not the only game in town. Print is still king. The keys to our success and longevity are: providing a warm and friendly place to do business; being knowledgeable about our products and services; letting our clients know that their success is important to us and we are here to help them; caring about our clients as people—not just as customers; and, most importantly, reliability and integrity.” What are some of the key ways you’ve grown your business? Nadine and Alan: “Believe it or not, the pandemic was a blessing for our business. It forced us to take critical look at how we were operating. We took a hard look at our numbers, and strategized on what we could do better in both operations and marketing. On the operational side, we cut out some of the fat and streamlined things where needed.” Alan: “My wife, Nadine, has an MBA in marketing and has owned a marketing and graphic design business for 15+ years. She joined me in our Northvale, NJ location and is providing all the graphic design services. Not only was this a strategic financial/operational move, it was the best marketing move we could have made. We are now truly a marketing, design and printing company – a one-stop shop!” Nadine and Alan: “Our clients are provided with a free consultation on the best ways to market their business. We do the strategy, design and printing. When the clients see the results, they come back for additional products and services—and they tell their friends! The savings we realized from our reduction in payroll was also reinvested in the business by increasing our participation in the SEO/Internet marketing program. We are starting to see an uptick in our internet leads! A couple of other cool things… Last year, we expanded our marketing strategy by promoting ourselves as a local family business. Our holiday cards now feature our family photo – myself, Nadine, and our 4 grown children. The theme is, Family is everything. We appreciate you being part of ours. I can’t tell you how many compliments we received on that card. People feel like they know our family, and always ask how our kids are doing. This year, we will be planning a marketing program to celebrate my birthday on October 26 th. Why? Because we found out that it’s also National Printing Day! We are going to have a lot of fun with that. We also do a lot of in-person networking by being active in our home and business communities. We are BNI members and directors, are involved with many not-for-profits, serve on the boards of the local Chambers of Commerce, and are Auxiliary Police Officers in our hometown. We are always visible helping the community in whatever way we can.” What are your high-demand products and services? Nadine and Alan: “We do a ton of direct mail, particularly EDDM. Although the program has been around for years, it’s really been gaining traction since the pandemic. Once our clients see how well direct mail works for them, they either expand their reach or frequency…or both. We help them build their customer lists as a result of their EDDM efforts, then assist them with targeted direct mail programs to these new customers. We are proud to say that many of our clients credit us with helping them build their businesses through direct mail. They refer to us as the direct mail experts! We also began heavily promoting branded apparel. It’s featured in the front of our store, and we make a point of mentioning it to our clients when they come into the shop. Once we learn about their business, we suggest what types of apparel and promotional items they may want to consider to boost their brand awareness.” What are your key growth areas? Nadine and Alan: “Again, direct mail and apparel are huge for us. Design as well. Our previous graphic designer was more of a layout/production person. Nadine is a true creative. Everything we do for a client now has a marketing strategy behind it, and a creative, eye-catching design. Clients who come in with their ideas are truly blown away by how we bring their visions to life. One successful campaign for a client usually snowballs into more business—and more referrals! But our true measure of success is knowing how we are helping our clients grow their businesses.” How would you best describe your community? Nadine and Alan: “Northvale, NJ is one square mile in area, right on the New York State border. The community is comprised of mostly residential homes, a small downtown with shopping and a handful of light industrial/manufacturing. Since it’s a small-town area, we focus on serving the local trades, retail stores, restaurants, professional services and industrial businesses. We have also built a client list outside of our small regional area by creating relationships with professionals that can provide us with ongoing business.” Why do you think printing remains so vital to businesses today? What are the benefits of print? Nadine and Alan: “Several years ago, email marketing became extremely popular because it was free. Today, in-boxes are flooded with messages that are deleted before they are even opened. A wasted marketing effort, even though it is ‘free.’ With print, your message is tangible. A direct mail piece in someone’s mailbox is handled – even if it is eventually discarded. Someone saw it, and handled it. Print is the ultimate conversation-starter. Hand someone a brochure, mail them a postcard, or even embroider your company name on your polo – and you are now visible to them. The most successful businesses rely on print for the majority of their marketing, so it is definitely here to stay.” What was your background before franchising? Alan: “I owned a food distribution company prior to owning a Minuteman Press. I wanted something new, but I still wanted to be a business owner. I chose Minuteman Press because of the company’s reputation for training and support of its franchisees. Also, printing is a consumable business which means repeat business.” What has the support from Minuteman Press International been like for you? Nadine and Alan: “Pick up the phone, send an email, and someone is there to help. The conventions are invaluable. We always come back learning something new, whether it’s from corporate or fellow owners. We look forward to seeing everyone, and meeting new people. It’s like a family reunion! We’ve also come back with new vendors to try which really had an impact on our business.” What are the biggest rewards of owning your business? Nadine and Alan: “Being an integral part of other people’s businesses and helping them achieve their goals. Also, being part of the community.” What advice would you give to others? Nadine and Alan: “Be professional and be persistent!” Minuteman Press in Northvale, NJ is located at 202 Livingston Street, Northvale, NJ 07647. For more information, visit their website: https://minuteman.com/us/locations/nj/northvale/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

February 06, 2023 11:00 AM Eastern Standard Time

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