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California is Open Again: What You Need to Know Before You Visit

YourUpdateTV

California’s tourism industry was hit tremendously hard by the pandemic, with nearly one million jobs lost across the state. But as the nation reopens, California's overall economy is expected to rebound faster than the national average, according to economists. Recently, President and CEO of Visit California, Caroline Beteta, participated in a nationwide satellite media tour to discuss the states reopening, top destinations, and tips on how to make up for lost time. A video accompanying this announcement is found here: https://youtu.be/WJhB_7XLI7s To celebrate California’s reopening, Visit California launched their Dreaming On in California campaign. Visit California encouraged locals and visitors to share their stories of postponed dreams, skipped plans and cancelled celebrations from 2020. Chosen participants received once-in-a-lifetime, statewide experiences featuring jaw dropping, dream-worthy partnerships and appearances. Experiences ranged from an unforgettable meal prepared by acclaimed celebrity chef Curtis Stone, to behind-the-scenes access at a San Diego Padres game, a magical Disneyland Resort Vacation, a luxury road trip with stops at Marriot International properties, and a series of fairytale weddings at the luxurious Carneros Resort and Spa. Everyone lost out on so much last year – missed milestones, time with loved ones, travel, and much more. Now it’s time to recapture those moments. California’s hospitality industry has fully reopened and is rolling out the red carpet for travelers this summer and beyond. For more information, visit www.visitcalifornia.com. About Caroline Beteta: Caroline Beteta serves as president & CEO of the industry-led Visit California, a nonprofit organization created to market California as a premier travel destination to increase the state’s share of tourism-related revenues. She simultaneously serves as a strategic advisor for the Governor’s Office of Business & Economic Development (GO-Biz). Beteta is responsible for implementing Visit California’s global marketing program on behalf of the organization’s 21,000 investors and serves as the lead spokesperson for California’s travel industry. In her tenure, she has overseen a decade of growth for California’s travel industry, peaking in 2019 with a record $144.9 billion in economic benefit to the state. She has shepherded the growth of Visit California into a global marketing franchise and helped restore travel and tourism following numerous natural and economic crises. About Visit California: Visit California is a nonprofit organization with a mission to develop and maintain marketing programs – in partnership with the state’s travel industry – that keep California top-of-mind as a premier travel destination. For more information about Visit California and for a free California Official State Visitor's Guide, go to www.visitcalifornia.com. For story ideas, media information, downloadable images, video and more, go to media.visitcalifornia.com. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 02, 2021 11:34 AM Eastern Daylight Time

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Pocono Organics Becomes World’s First Regenerative Organic Certified Hemp Grower

Pocono Organics

Pocono Organics, one of the largest regenerative organic farms in North America, has received its Regenerative Organic Certification (ROC), becoming the first source grower of Regenerative Organic Certified hemp in the world. The Regenerative Organic Alliance (ROA) is the governing body for the Regenerative Organic Certification standards and criteria and was created by three global pioneers in the organic and regenerative organic industries – Patagonia, Rodale Institute, and Dr. Bronner’s. The ROA has meticulously developed the revolutionary ROC designation for farms and products that meet the highest standards in the world for soil health, animal welfare, and social fairness. This new label goes beyond the existing USDA Certified Organic standards and does not include hydroponic growing practices. “This is an absolute game-changer for our farm as well as for companies and consumers searching for ROC produce and hemp that they can trust,” said Ashley Walsh, founder and president of Pocono Organics. “There is a vital link between the health of our soil, the health of the crops we grow, and ultimately human health.” Walsh and her team have recently launched their USDA Certified Organic full-spectrum hemp extract product line. Now with the new designation, these will become the first products in the world made with ROC hemp. It’s important to know how your hemp is grown and the true potency of the products. Independent, third-party testing shows that there are no heavy metals or pesticides and also reports accurate potency for Pocono Organics’ products. Pocono Organics’ CBD is the only line to carry the respected Rodale Institute logo on its products and packaging. The two global leaders have conducted extensive research on the potential uses of industrial hemp for the last three years. Pocono Organics’ wellness products are CBD-abundant and harness the power of full-spectrum hemp extract to deliver a broader range of health-promoting cannabinoids that contain well under.3% THC. New York Magazine recently named Pocono Organics’ bath bombs one of the Best CBD Bath Products to buy. The product line - available online and carried in retail outlets, spas, and numerous doctors’ offices across multiple states - is formulated in Pocono Organics’ in-house lab to create artisanal, small-batch items including tinctures, creams, body oil, salve sticks, lip balms, and bath bombs. The Global Center for Research, Education, and Discovery, which opened to the public in June of 2020, spans more than 380 acres atop the iconic Pocono Mountains and is a source grower of regenerative organic certified produce and hemp for retailers, distributors, restaurants, and consumers. Regenerative organic agricultural practices make soil health the priority and include low-till methods and zero-use of synthetic chemicals, pesticides and GMOs. Pocono Organics’ farming approach, in partnership with Rodale Institute, produces some of the cleanest and most nutrient-dense crops grown on earth – making them better for consumers – while also strengthening and healing the soil in which they are grown – which is better for our planet. In fact, Rodale Institute released a White Paper in September, 2020 illustrating the science that a global switch to regenerative crop and pasture systems could drawdown more than 100 percent of annual CO2 emissions. “For more than 70 years, our partners at Rodale Institute have led the world in regenerative organic science and research that shows how healthy soil grows more nutrient-dense food,” Walsh continued. “Our vision, as a health and wellness organization, is to inspire people and heal the earth. The United Nations has reported that we have less than 60 farming cycles left before our soil is completely depleted of the nutrients needed to grow the food we need. So, we are not only facing issues of human health, but of soil health that will further impact humanity and the food we eat. The ROC designation is proof of our commitment to this mission, to our communities, and our planet.” The USDA’s 2020-2025 food guidelines also highlight the need for Americans to eat more nutrient-dense foods to promote better health and fight the risk of chronic disease. “I can attest to the power of using food as medicine and plant-based wellness products, like hemp, from my own personal health journey. I was diagnosed with gastroparesis in my late ‘20s, which is a paralyzed stomach. Essentially, I can’t digest food like normal people. So, when doctors suggested cutting out parts of my stomach, inserting feeding tubes, and putting me on a regiment of medications to make me well, I leaned into organic food as a source of nutrition that drastically improved my health and changed my life. That is where the vision of Pocono Organics originated, which makes our mission extremely personal for me.” Pocono Organics is also an agritourism destination with a boutique 56-room hotel adjoining the farm property. Guests can get their hands dirty on the farm and enjoy freshly picked vegetables and fruits as well as prepared meals from its market and café. There are also regular in-person and virtual experiential series ranging from cooking classes with Executive Chef and Food Network Chopped Champion, Lindsay McClain to wellness and food education programs for children. -30- About Pocono Organics Pocono Organics Pocono Organics is a health and wellness organization with a mission to inspire people and heal the earth. The Global Center for Research, Education, and Discovery is one of the largest Regenerative Organic Certified (ROC) farms in North America and grow the world's first and only ROC hemp. Located in Long Pond, Pennsylvania, Pocono Organics has more than 380 acres of farm land and, at full build out, will have 120,000 square feet of greenhouse. Pocono Organics has a strategic partnership with Rodale Institute, the global leaders in Regenerative Organic Agriculture science and research and is one of their largest research satellite facilities. Awarded the 2019 Environmental Innovator of the Year by the Green Sports Alliance, sustainability is a hallmark of Pocono Organics. The farm draws power from a 3MW, 25-acre solar farm and reclaims rain water from 70,000 square feet of roofs for irrigation. Pocono Organics also serves the local community through its Clean Food, Dirty Hands school education program and veterans in transition through a Veteran Farmer Training Program. In addition, the property includes an organic farmer's market and cafe, and with a 56-room adjoining hotel, is an agritourism destination, and host location for annual festivals. Please visit www.PoconoOrganics.com to learn more about Pocono Organics' mission and work. Contact Details Pocono Organics Mike Mooney +1 704-361-9499 mike@poconoorganics.com Company Website https://www.poconoorganics.com/

July 01, 2021 09:15 AM Eastern Daylight Time

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The Future of Lawn Care: All About Robotic Lawn Mowers from Husqvarna

YourUpdateTV

Over the past few years, we have experienced the emergence of smart home technology and automation. We have access to various gadgets and tools that make our lives easier or help us do tasks more efficiently, like turning the lights on, locking our doors, or setting the thermostat to the desired temperature. A video accompanying this announcement is available at: https://www.youtube.com/watch?v=SiA35fgftEc Our lawns are also now incorporating this type of technology. We can utilize innovative and time-saving devices and applications to help us cut our grass and tend to our lawns. Robotic lawn mowers are a cutting-edge technology that Husqvarna has spearheaded since 1995 with their best-selling Automower® lineup. The Automower® is a time-saving technology that automatically maintains your lawn at all times, rain or shine. Currently, there are more than 2 million Automower® units in operation around the world. The Husqvarna Automower® is a robotic lawn mower that is fully automatic and will maintain your lawn. What’s great is that various models can be controllable by a smartphone app or integrated into your smart home system that uses either Google Home or Amazon Alexa. Husqvarna offers eight residential models to choose from, so you can customize your experience based on your lawn care needs. One way to think about robotic mowers is that you’re not just getting another lawn mower— instead, you’re getting a perfect lawn 24/7. With traditional mowing, grass grows tall before being cut off all at once. With the Automower® by Husqvarna, it clips just a little grass at a time regularly. This helps you get a lawn that always looks like it was just freshly mowed and one that is constantly fertilized by the tiny grass clippings returned to the soil. You can also set up a weather timer and integrate Automower® into your family’s smart home schedule, so it will only cut the grass when scheduled, preventing any interruptions in your family fun outside. Automower® by Husqvarna is a smart, time-saving technology, and you can head on over to Automower.com to learn more, watch videos of the Automower® at work, and see our latest models to decide which robotic lawn mower is right for you. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports, and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 02:00 PM Eastern Daylight Time

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DoorDash and Albertsons Partner for On-Demand Delivery

YourUpdateTV

DoorDash, the nation’s leading last-mile logistics platform and Albertsons, one of the nation’s top grocers, announced a national partnership to offer on-demand grocery delivery across nearly 2,000 of their banner brand stores nationwide through DoorDash including Albertsons, Safeway, Vons, Jewel-Osco, Acme and more. Consumers can now order groceries and essentials on-demand for delivery within an hour through DoorDash's top-rated marketplace with no time slot, queues or minimum order size required. Albertsons will offer more than 40,000 grocery items from stores for delivery via DoorDash, including fresh and prepared food, core grocery, floral and convenience items at select stores. Whether shopping for a week's worth of groceries, including dairy, eggs, bread, local produce, fresh meat and seafood, or grabbing a few fresh ingredients for the perfect weeknight meal, consumers can shop right on the DoorDash app to fulfill all of their grocery needs conveniently, quickly and affordably. All Albertsons stores are also available on DashPass, DoorDash’s membership service that offers members unlimited $0 delivery fees and reduced service fees from thousands of restaurants, grocery, and convenience stores nationwide. DashPass members can enjoy these benefits on all eligible orders of $25 or more from Albertsons. Download the DoorDash app to your mobile device or visit DoorDash.com to get started. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 10:00 AM Eastern Daylight Time

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Do You Have What It Takes To Become A Nomad?

YourUpdateTV

Inspired by the growing flexibility to work and live from anywhere the term nomad is taking on a whole new meaning. Airbnb is looking for nomads and has launched a program to try to find them. Recently, Director of International Communications at Airbnb, Cassidy Blackwell as well as the Senior Nomads, Debbie and Michael Campbell teamed with YourUpdateTV on a satellite media tour to talk about the “Live Anywhere on Airbnb” program and the nomadic lifestyle experience. A video accompanying this announcement is available at: https://youtu.be/hDTki-tqtes The pandemic as we know blurred the lines between travel, living and working. According to the Airbnb Report on Travel & Living, 11 percent of long-term stay bookers in 2021 have reported living a nomadic lifestyle, with 74 percent of consumers surveyed across five countries expressing interest in living someplace other than where their employer is based after the pandemic is over. Inspired by the growing flexibility to work and live from anywhere, Airbnb is announcing the launch of Live Anywhere on Airbnb, a program and opportunity for 12 people and up to 3 companions to chart their individual travel journeys and live exclusively in listings on Airbnb for approximately one year. In sharing their unique experiences with Airbnb, they could inspire future product upgrades and innovations on the platform, helping to lay the groundwork for the future of flexible living. Airbnb will cover the cost of accommodations, airfare, and ground transportation for the duration of the program. Once selected, participants will begin their journeys with informational sessions on how to live the nomadic life from longtime long-term Airbnb guests including Debbie and Michael Campbell, the ‘ Senior Nomads ’, and other Live Anywhere experts and Airbnb team members. Debbie and Michael Campbell have been traveling since 2013 and have stayed in 270 listings on Airbnb across 85 countries. If you are looking to learn more about the “Live Anywhere on Airbnb” program, check out airbnb.com/d/liveanywhere About Cassidy Blackwell: Cassidy Blackwell is the Director of International Communications at Airbnb. In her role she is responsible for leading the teams across EMEA, APAC, LATAM and China to drive initiatives that help to advance business objectives, policy priorities and brand reputation. In her tenure as a marketing and communications professional, Cassidy has experience in working in both tech, CPG, retail and philanthropy, with specialized experience in empowering women, people of color and other underserved communities around the world. Cassidy has been named one of Fast Company's Most Creative People in Business, Brand Innovator's 40 Under 40 and a finalist for the Sage Group's Marketers Who Matter. About Debbie & Michael Campbell, The Senior Nomads: Michael and Debbie are from Seattle, Washington. As they were closing in on retirement, they felt they had “ one more adventure in them so in July of 2013 they rented their house, sold their cars and put everything else in storage. They set off to explore the world! Their goal was to live their daily lives in other people’s homes just as they would if they’d retired in Seattle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2021 02:00 PM Eastern Daylight Time

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USTMA Kicks Off National Tire Safety Week as Drivers Plan to Take Summer Road Trips

U.S. Tire Manufacturers Association

The U.S. Tire Manufacturers Association (USTMA) today kicked off its annual consumer tire safety awareness campaign, National Tire Safety Week. The campaign, running through July 4, 2021 and highlighting the theme: “ Do Your P.A.R.T., Know Your Roll,” is designed to educate consumers about the importance of proper tire care and maintenance. The acronym P.A.R.T. is used to help drivers remember to check their tires’ P ressure, A lignment, R otation, and T read. USTMA also released key findings of a recent survey, in partnership with Discount Tire and Ipsos, showing drivers know the basics, but need more knowledge about tire safety, specifically pressure, tread, and rotation. Tire safety essentials are especially important this year as significant numbers of motorists are back in their cars embarking on summer road trips for the first time since the pandemic began. While it's predicted that travel will increase significantly this summer – 73 percent of drivers indicate they plan to take a road trip this summer alone – many have reported neglecting tire maintenance. In fact, more than half of Americans plan to travel only by car this summer to reach their vacation destinations. And 70 percent of drivers across the U.S. reported not checking their tire pressure in the 30 days prior, despite professional recommendations to do so at least once a month. “The pandemic brought fundamental changes to American life, including our ability to travel to be with friends and family. As growing numbers of Americans are vaccinated and eager to take that long summer road trip again this year, USTMA’s members and partners are reemphasizing the importance of tire safety,” said Anne Forristall Luke, president and CEO of USTMA. “During National Tire Safety Week 2021 we are reminding drivers to check their tires and perform simple but important maintenance practices before getting behind the wheel.” The USTMA/Discount Tire/Ipsos survey of 1,431 American drivers ages 18 and older revealed the following insights about tire safety: 48% of drivers don’t know how often to check tire pressure, including 3% who believe they never have to check. 53%of drivers don’t know how to check tread wear to determine if tires show signs of damage and need to be replaced. 53% of drivers do not know how often to rotate their tires. Almost all drivers (94%) realize proper tire inflation saves money – but most don’t realize just how much. A third of drivers (34%) correctly identified $65 per year as the fuel cost savings for proper tire inflation – the equivalent of almost two tanks of gas! (Based on an 18-month average of $2.50 per gallon and average 12-15 gallons per tank.) USTMA is committed to helping consumers understand important facts about tire care and maintenance. Our members’ public education initiatives empower drivers with the knowledge they need to stay safe. USTMA’s companies, including Bridgestone Americas, Inc., Continental Tire the Americas, LLC, Cooper Tire & Rubber Company, Giti Tire (USA) Ltd., The Goodyear Tire & Rubber Company, Hankook Tire America Corp, Kumho Tire U.S.A., Inc., Michelin North America, Inc., Nokian Tyres, Inc., Pirelli Tire North America, Sumitomo Rubber Industries, Toyo Tire Holdings of Americas, Inc., and Yokohama Tire Corporation have developed initiatives focused on the annual tire safety campaign. USTMA members continue to advance safe, sustainable mobility for American consumers. Today’s modern tires are complex, highly engineered products that maximize safety, performance, handling, and durability. Modern tire technology blends a unique mix of chemistry, physics, and engineering to give consumers a high degree of comfort, performance, efficiency, reliability, and safety. Many tires are custom-designed to meet the stresses and performance needs specified by ta specific vehicle’s manufacturer. New and advanced technologies, like the use of tire sensors to provide real-time tire monitoring data and the production of fuel-efficient tires that improve vehicle fuel economy and reduce greenhouse gas emissions, offer benefits to consumers’ wallets and the environment. National Tire Safety Week is an annual industry-led initiative designed to help consumers learn simple yet essential steps for proper tire care and maintenance and is supported by USTMA members: Bridgestone Americas, Inc.; Continental Tire the Americas, LLC; Cooper Tire & Rubber Company; Giti Tire (USA) Ltd.; The Goodyear Tire & Rubber Company; Hankook Tire America Corp; Kumho Tire U.S.A., Inc.; Michelin North America, Inc.; Nokian Tyres, Inc.; Pirelli Tire North America; Sumitomo Rubber Industries; Toyo Tire Holdings of Americas Inc., and Yokohama Tire Corporation. The U.S. Tire Manufacturers Association is the national trade association for tire manufacturers that produce tires in the U.S. The association’s 13 member companies operate 57 tire-related manufacturing facilities in 17 states and generate more than $27 billion in annual sales. The industry directly supports more than a quarter million U.S. jobs – totaling almost $20 billion in wages. USTMA advances a sustainable tire manufacturing industry through thought leadership and a commitment to science‐based public policy advocacy. The association’s member company tires make mobility possible. USTMA members are committed to continuous improvement of the performance of their products, worker and consumer safety and environmental stewardship. For more information visit www.USTires.org and follow USTMA on Twitter @USTires. Contact Details Kim Kleine +1 202-682-4856 kkleine@ustires.org Company Website https://www.ustires.org/

June 28, 2021 08:15 AM Eastern Daylight Time

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NAMEPA’s Maritime Sustainability Passport Awarded to Tidewater

North American Marine Environment Protection Association

Carleen Lyden Walker, Co-Founder and Executive Director of the North American Marine Environment Protection Association (NAMEPA) announced that NAMEPA will be awarding their new member, Tidewater (NYSE: TDW), the “Maritime Sustainability Passport” (MSP) Certificate and Seal. The MSP is awarded to companies, organizations and individuals who meet the requirements of the program which encompasses each of NAMEPA’s six Transparency Pillars in its Corporate Social Responsibility/Environmental, Social and Governance (CSR/ESG) metrics. Tidewater is dedicated to meeting their ESG goals not only to satisfy their shareholders but all stakeholders, clearly demonstrated through successfully passing the MSP evaluation. Jason Stanley, Tidewater’s Vice President of ESG said, “As a company with a long history of operating responsibly and sustainably, we have been pleased to take the opportunity to improve our transparency by sharing what we have been doing to protect the environment and positively impact the communities in which we work around the world. We are proud to have received this important recognition of our commitment to sustainability from the team at NAMEPA.” Tidewater, the company with one of the largest offshore support vessel fleets globally, is the fourth company and first offshore service vessel company to be awarded the Maritime Sustainability Passport Certificate and Seal. Tidewater has demonstrated strong progress in developing programs and policies to support their ESG efforts and were awarded the MSP by completing all phases of the program, including supplying supporting documentation for its claims. A team of assessors evaluated their submission to determine whether they meet the CSR/ESG program’s criteria, which, upon approval, made them eligible to receive the MSP Certificate and Seal. Dedicated to protecting the safety of its employees, building strong community relationships and maintaining awareness of potential environmental impact all while promoting strong business ethics, Tidewater is a positive influence in the Maritime Industry. Tidewater has an exemplary reputation for providing their customers with exceptional service while maintaining safe and environmentally responsible operations, clearly aligning with NAMEPA’s mission to promote industry best practices and to Save Our Seas. NAMEPA congratulates their member on successfully fulfilling the requirements for their CSR/ESG Program and looks forward to continuing to work together to Save Our Seas. The MSP Seal is used to signify the participant met or exceeded the program’s benchmarks, which offer basic guidelines for the maritime industry along with a Tool Kit to help achieve them and develop best practices using CSR/ESG principles. Some of the program’s benefits include increased efficiency, stakeholder visibility and positive global impact and social license. “The maritime industry is rapidly recognizing the importance of demonstrating its commitment to sustainability” stated NAMEPA Chairman Joe Hughes, CEO and President of the Shipowners Claims Bureau. “NAMEPA identified the need to provide the industry with a standard guideline of expectations relating to a company’s efforts in CSR/ESG. We are pleased to provide this tool for the industry to support its efforts towards sustainability.” NAMEPA is extremely proud of its contribution to the maritime industry, as its CSR/ESG program is the first known standards program developed specifically for the maritime industry, winning the 2021 Green4Sea Initiative Award for its significant contribution towards greener shipping. Tidewater owns and operates one of the largest fleets of Offshore Support Vessels in the industry, with over 65 years of experience supporting offshore energy exploration and production activities worldwide. To learn more, visit www.tdw.com. The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at: www.namepa.net Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://namepa.net/

June 27, 2021 05:48 PM Eastern Daylight Time

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Updating Video: CIPIO Appoints Serial Data & AI Entrepreneur Sundeep Sanghavi as CEO & Silicon Valley Media Tech Veteran Dipak Patel as CMO to Humanize Digital Subscriptions.

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Sundeep Sanghavi as its CEO and Dipak M. Patel as CMO & EVP of Strategic Initiatives. Sanghavi, a seasoned entrepreneur who has successfully founded, built, and sold four Big Data and AI companies and has invested in multiple digital oriented startups, including CIPIO. He is renowned for his obsession with data and pioneering successful AI-led business transformations across industry verticals, including global subscription and services related enterprises. Patel, prior to joining CIPIO, was most recently chartered to create and execute innovation and go-to-market models for TiVo’s IP business. And, as the Co-Founder & CEO of Zeality, Inc., Dipak built the industry’s first immersive media streaming platform. Over 25 years in Silicon Valley, Dipak has held numerous executive, go-to-market, advisory, and board positions, including G-Technology, Western Digital’s premier Media Technology storage solutions. “We’re experiencing exponential growth by onboarding great partnerships like Zype, InteliVideo, and Jonas Fitness. Globally, there are billions of subscriptions that need to be activated. To meet the demand, we’re adding powerhouse leaders like Sundeep and Dipak to our already stellar team.” said Growson Edwards, Co-Founder, and COO of CIPIO. “As experienced investors, founders, & executives, they both understand what it takes to build and scale AI, big data, and media tech companies. The CIPIO team is excited to reframe the world around Humanizing Subscriptions TM.” The global pandemic sent the world’s population into a scramble to find new ways to experience media & entertainment, teach & learn, and lead healthy lifestyles. These drivers led to a 300% growth in digital subscription activation globally. “As digital subscription growth continues to skyrocket, we believe every subscription needs a brain,” expressed Dipak M. Patel, CMO, CIPIO. “Without one, subscriptions become disposable because they’re not able to see and hear us, learn from us, and respond to our needs and feelings. We are Humanizing Subscriptions TM by giving every single subscription a brain.” By Humanizing Subscriptions TM, CIPIO empowers digital organizations to enhance the experience throughout the subscriber’s journey, including conversion from free to premium, proactively retain, and optimization of content acquisition costs. “I am obsessed with how data can truly serve humanity. Over the past year, we’ve seen a need to connect people in new ways,” said Sundeep Sanghavi, CEO, CIPIO. “As an investor and founder of multiple AI companies, CIPIO presents an opportunity to a game-changing influence on how the world interacts with their digital experiences. I’m excited to join a phenomenal team of technologists, market makers, and influencers that shares our passion for Humanizing Subscriptions TM.” About CIPIO CIPIO provides the leading patent pending AI technology platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom line financials for some of the world’s leading brands such as Zype, InteliVideo, and Jonas Fitness. To learn more about CIPIO, visit www.cipio.ai Contact Details CIPIO Media Relations +1 925-548-7779 anita@cipio.ai Company Website https://cipio.ai/

June 24, 2021 02:55 PM Eastern Daylight Time

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Goodway Group Selected as Digital Agency of Record for Air Methods, Leading Air Medical Service Provider

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named the digital agency of record (DAOR) for leading air medical service provider, Air Methods Corporation. The multi-million-dollar partnership will be focused on the core services of digital media planning, execution, reporting and analytics, as well as additional services such as creative concepting and development, and enhancing dashboard analytics. Goodway Group will drive the company’s thought leadership engine by marrying their business expertise with digital strategy to create a full-funnel customer journey. As a provider responsible for delivering life-saving care to more than 70,000 people every year, Air Methods needed a digital partner who could help solve crucial challenges to deliver business outcomes in the many communities in which they operate. Goodway Group was chosen for this task largely due to their reputation for delivering strong results on multi-faceted campaigns. Throughout the partnership, Goodway Group will overcome challenges such as running ads that focus on B2C and B2B demographics and reach target audiences that change often depending on the campaign initiative. To do this, Goodway Group will focus on creating a holistic digital media strategy that utilizes all forms of media, social, SEM and display, audio, native, video, OTT and CTV. “We were thoroughly impressed with Goodway Group’s audience-first approach and how it directly aligns to our business,” said Julie Barys, Vice President of Marketing at Air Methods Corporation. “Knowing that the Goodway Group team prioritizes data first and foremost gives us confidence that they will provide full-funnel measurement across the customer journey. We couldn’t be more excited to be moving forward with them and can’t wait to see the success of our upcoming campaigns.” To continuously offer the best possible results, the Goodway Group team will be utilizing a “Test and Learn'' approach that heavily relies on data. Throughout this process, Goodway Group will also work with the Air Methods team to educate them on the value of understanding their own data to create better data segmentation for future campaigns. This will allow for audience segmentation to match their unique creative and in turn, drive better business outcomes. “From our first conversations, we knew that we had to work with the Air Methods team,” said Jed Lambert, VP Business Development and Strategy. “As one of the largest community-based providers of air medical services, the work that the company does is noble to say the least. We’re confident our data-driven approach could only help them better progress towards their mission of delivering life-saving care to communities across the country. We’re thrilled to be moving forward with this partnership and are looking forward to driving real results for their business.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Bridget Callahan +1 631-338-7248 bridget@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 24, 2021 10:00 AM Eastern Daylight Time

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