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SOUTH CAROLINA MOM WITH 250 PAIRS OF KICKS FEATURED IN LATEST DROP OF SMALL-TOWN SNEAKERHEAD

Hibbett, Inc.

BIRMINGHAM, AL – July 19, 2022, Hibbett, Inc., an athletic-inspired fashion retailer with more than 1,100 Hibbett and City Gear specialty stores nationwide, today announced the launch of the latest Small-Town Sneakerhead (STSH) episode. Single mother, small business owner and sneaker enthusiast, Rochelle Sullivan, takes viewers in and around her hometown of Lyman, a small mill town outside of Greenville, South Carolina and reveals her favorite spots and impressive sneaker collection. “Sneakerheads can’t be categorized as one type of person, they are unique and inspiring individuals connected by their affinity for sneaker culture,” said Sarah Sharp-Wangaard, VP Marketing, Hibbett. "With every episode this project adds new twists to the world of collecting, varied demographics, geography and multi-generational stories, sure to inspire like-minded people who are passionate about sneakers. We are grateful to the characters who are willing to talk to us and share their personal journey.” “I started collecting when I was about 12 because my brother was a high school athlete and I was drawn to all the cool sneakers the players wore at his games,” said Rochelle Sullivan. “I was then determined to save my allowance to purchase cool sneakers. I have passed the passion along to my 10-year-old son, Weston, who has been wearing all types of sneakers since day one. I love to include him in my hunt for new releases, take him back-to-school sneaker shopping locally and to sneaker conventions.” In the new episode of Small-Town Sneakerhead, Sullivan and her son lead cameras around to visit some of her favorite eateries and spots in and around Lyman. The crew stops by Red Hill Hot Dogs, Tyger River Ballpark, Greenville Falls Park and Hibbett Greenville. Sullivan says growing up in a small town like Lyman was great but its quickly growing and as it is becoming more diverse, she is looking forward to new types of experiences. Some of Sullivan’s favorite pairs in her collection include; Kobe 6 “Grinch,” Kobe 6 “Mambacita,” Sean Wotherspoon 1/97 Air Max and the Concepts, Patta and Atmos Air Max packs. “You don’t have to have a lot of pairs to be a Sneakerhead, you just have to love sneakers,” said Rochelle Sullivan. “I style my looks with sneakers first and then the outfit – if the sneakers are the statement piece then I keep the outfit neutral and vice versa.” “As Nike celebrates 50 years of excellence, it is great seeing stories of the love of sneakers being handed down from generation to generation,” said Matt Halfhill, Founder and CEO, Nice Kicks. “Whether it be in big cities or in small towns, Nike is part of many people's journeys as sneakerheads.” The new STSH episode featuring Rochelle Sullivan launches today across digital channels and social platforms including; Hibbett.com, NiceKicks.com, Instagram, YouTube, Facebook and Twitter. About Small-Town Sneakerhead In 2020, Hibbett launched the Small-Town Sneakerhead project to provide sneakerheads from all walks of life the platform to share their personal sneaker narrative. Produced in partnership with Nike and Nice Kicks, the series highlights the evolving sneaker scene and enthusiasts from across the country. Hibbett has featured collectors from East Buffalo, NY, Cheyenne, WY, Hampton, VA, Cape Girardeau, MO, Murphy, TX, Hopkinsville, KY, Lafayette, LA and Lyman, South Carolina with more coming soon. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 19, 2022 10:03 AM Eastern Daylight Time

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Female-Led Wellness & Beauty Brand Unveils Bold, New Brand Look and Inspiring Tagline

Reserveage

Reserveage, French-inspired beauty supplement and skincare brand, has relaunched today with an eye-catching, bold, new brand look. The goal is to better reflect their mission to provide women of all ages and backgrounds with science-backed, proven products that support radiant health, well-being, and natural beauty—inside and out. With self-care as a starting point, Reserveage is redefining their approach to beauty with a holistic mindset, a purpose-filled vision, and product innovation driven by the evolving needs of women through every age and stage of their life. “Last year, we took a step back to focus on awareness studies and macro trends happening within the health and beauty space,” says Yamit Sadok, Senior Director of Marketing. “Our major takeaways were that we must meet women where they are and continue to make a fundamental shift from anti-aging to pro-aging and from an industry-driven aspirational beauty ideal to a personal ideal where women define beauty for themselves.” As part of this new direction, Reserveage charged a renowned female photographer and notable female artist to create new packaging that represents a more inclusive, broader definition of beauty, as well as the idea that beauty, wellness, and self-care are inextricably linked. Rising to the challenge, they combined a vibrant color palette with real floral photography to capture the spirit and essence of a bold, modern woman—her individuality, growth, and multi-faceted beauty. This female-driven campaign was created by women for women, which is reflected in the elevated packaging design, as well as the overarching message that beauty itself—and the products that help a woman achieve it—begin from within. In addition to the new packaging, the brand will launch a new digital and influencer campaign, website, and tagline to ensure its core consumer feels represented, understood, supported, and inspired. “We truly are a company that believes beauty doesn’t have a time limit and that what makes a woman unique is also what makes her beautiful,” says Sadok. “Our new brand look and tagline ‘Believe in your beauty. We do.’ embodies this belief and inspires women to believe it too.” The new campaign has started to rollout across Facebook, Instagram and TikTok, as well as print ads, broadcast media advertisements, and in-store takeovers at select retailers this year. Consumers can now see the new packaging available for purchase on Reserveage’s website, Amazon, Whole Foods, Vitamin Shoppe, Natural Grocers, CVS Pharmacy, Vitacost, IHerb, and soon at key retailers including King Soopers, Ingles, Raley’s, Publix Green wise locations and more. For more information visit Reserveage.com/new look or follow-on Instagram @reserveagenutrition. About Reserveage: Founded and run by woman, Reserveage is a leading wellness and beauty brand. Their name combines the words “reserve” and “age” to highlight one of their flagship supplement ingredients, resveratrol, a compound found in red wine that helps women to stay healthier for longer. They are category pioneers in the supplement space with three number one selling brands, including resveratrol, collagen, and keratin. With the addition of a new skincare line featuring a proprietary microencapsulated copper peptide technology that promotes the appearance of collagen-rich skin, they have established a complete self-care system that supports beauty, health, and well-being from the inside-out and outside in. Reserveage brings every product to market with science-backed results— ensuring high-quality, proven products that help women of all ages to look and feel radiantly healthy, inside, and out. Reserveage is available at some of the world’s top retailers, such as Amazon, Vitamin Shoppe, CVS Pharmacy, Whole Foods, Natural Grocers, King Soopers, Vitacost, Iherb, natural stores nationwide and more. For more information, please visit Reserveage’s website and @reserveagenutrition on Instagram. Contact Details Powers PR Alex Wollman +1 914-588-0313 alex@powers-pr.com Company Website https://www.reserveage.com/

July 19, 2022 09:10 AM Eastern Daylight Time

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FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN HUNTSVILLE

Hibbett, Inc.

Hibbett | City Gear and New Balance host Cutz for Kids Back to School event at Hibbett & City Gear stores in Huntsville. Both stores located at 2250 Sparkman Drive, NW in Huntsville, welcome the public to stop by on Saturday, July 23rd between 12 noon and 4 pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Huntsville Hibbett | City Gear Cutz For Kids event are two of 19 being held across the country kicking off the new school year and helping kids head back in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We put together this fun event with our generous partners at New Balance to support the neighborhood kids and motivate them to go back to school,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2022 10:03 AM Eastern Daylight Time

Unocoin Collaborates With CleverTap to Offer Its Users Omnichannel Customer Experiences

CleverTap

CleverTap, the modern, integrated retention cloud, today announced it has partnered with Unocoin, India’s first crypto exchange, to optimize, accelerate their user engagement, and provide a seamless omnichannel customer experience. Through this collaboration, and by integrating CleverTap’s solution into its app, Unocoin is now equipped to better understand user behavior and has the ability to create segments based on user activity, demographics, and other parameters. Unocoin will also be able to create hyper-personalized campaigns to engage with its audience across multiple channels at the right time with precise communication. “As a platform that helps individuals with investments into cryptocurrencies, we need to be cognizant of the exact needs of our users. Understanding a customer’s behavior on our app becomes vital as this helps us provide a tailored experience. Since awareness and understanding of cryptocurrencies at large is at a nascent stage, delivering precise communication becomes all the more important,” said Suhas SK, Senior Vice President - Marketing, Unocoin Technologies Private Limited. CleverTap enables Unocoin to keep track of app activity, in-app purchases, and returning users. Unocoin will also be able to personalize customer experience using real-time behavioral data with precise predictive recommendations, leading to engagement opportunities based on each user’s exact needs. “We are delighted to partner with Unocoin in their journey to make investing in cryptocurrency easy for all. With CleverTap Retention Cloud, Unocoin will be able to hyper-personalize the experience for every investor. Today, hyper-personalization is crucial at every point in a customer’s journey and is a key enabler to growth. We are confident that with our help, Unocoin will be able to grow and offer its customers exactly what they need,” said Vikrant Chowdhary, Chief Growth Officer, CleverTap. About CleverTap CleverTap is the modern, integrated retention cloud that empowers digital consumer brands to increase customer retention and lifetime value. CleverTap drives contextual individualization with the help of a unified and deep data layer, AI/ML-powered insights, and automation enabling brands to offer hyper-personalized and delightful experiences to their customers. 1,200+ customers in 60+ countries and 10,000+ apps, including Gojek, ShopX, Canon, Mercedes Benz, Electronic Arts, TED, Jio, Premier League, TD Bank, Carousell, Papa John’s, and Tesco, trust CleverTap to achieve their retention and engagement goals, growing their long-term revenue. Backed by leading venture capital firms, including Sequoia, Tiger Global Management, and Accel, the company is headquartered in Mountain View, California, with offices in Mumbai, Singapore, Sofia, São Paulo, Bogota, Amsterdam, Jakarta, and Dubai. For more information, visit clevertap.com or follow on LinkedIn and Twitter. About Unocoin Started in 2013, Unocoin is a Bangalore-based technology startup and is India’s first entrant into the bitcoin industry. The company operates India’s largest (in Indian customer base) BTC-INR trading platform which enables Indians to buy, sell, store, use, and accept bitcoin. At its peak, Unocoin processed transactions worth more than INR 2B per month for its 1,300,000+ customers. The startup has been featured among the Top 20 companies in The Fintech20: India List, and have won prestigious titles like ‘The Golden SABRE award’ in financial communications for the project, ‘Bit-by-Bit: Building Bitcoin in India’ and ‘TECH30’ award from YourStory.For more information, visit https://www.unocoin.com/in Forward-Looking Statements Some of the statements in this press release may represent CleverTap's belief in connection with future events and may be forward-looking statements, or statements of future expectations based on currently available information. CleverTap cautions that such statements are naturally subject to risks and uncertainties that could amount in the actual result being absolutely different from the results anticipated by the statements mentioned in the press release. Factors such as the development of general economic conditions affecting our business, future market conditions, our ability to maintain cost advantages, uncertainty with respect to earnings, corporate actions, client concentration, reduced demand, liability or damages in our service contracts, unusual catastrophic loss events, war, political instability, changes in government policies or laws, legal restrictions impacting our business, impact of pandemic, epidemic, any natural calamity and other factors that are naturally beyond our control, changes in the capital markets and other circumstances may cause the actual events or results to be materially different, from those anticipated by such statements. CleverTap does not make any representation or warranty, express or implied, as to the accuracy, completeness or updated or revised status of such statements. Therefore, in no case whatsoever will CleverTap and its affiliate companies be liable to anyone for any decision made or action taken in conjunction with the information and/or statements in this press release or any related damages. Contact Details Sony Shetty sony@clevertap.com Company Website https://clevertap.com/

July 14, 2022 04:12 AM Eastern Daylight Time

Assembly Releases Newest Global Luxury Brand Report: New Horizons for Luxury in China

Assembly

Hot off the press – Global omnichannel agency Assembly is back with our much-anticipated global luxury brand reports. In 2022, we release a first-of-its kind-installment, focused on the market quickly becoming the most critical for luxury brands worldwide: China. Download your copy of: LUXE IN CHINA – New Horizons for Luxury Brands In 2020, it was reported that by the year 2025, China will contribute to half of all luxury goods purchases worldwide. Two years later and that trajectory is very much on track, as experts expect China to take its place as the world’s largest luxury personal goods market within the next three years. Not only are the trends we see in this market relevant to the brands seeking to win the hearts and minds of Chinese consumers – but they also point towards luxury’s future place in the lifestyles of up-and-coming generations around the world. Where China leads in technological advances and innovation and bold, new experiences, others often follow. In the 2022 report, we look at four key defining trends, with insight and examples of successful implementation and transformation done by global brands in the Chinese market: Emerging Media Formats Our Future in the Metaverse The Evolution of Offline Immersive Experiences New Consumer Engagement Beyond Brand We also look at media investment trends across key luxury categories, as a signal of the continued digitalization of luxe brand experiences. While challenging economic conditions and the continued effects of COVID are felt by all, luxury brands are creating vibrant, truly culture-defining moments to create closer connections with luxe consumers. Get your copy today. ABOUT ASSEMBLY: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that find change and fuel growth for brands worldwide. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. Contact Details Assembly Kelvin Lee, Associate Director of Marketing +852 2344 6477 kelvin.lee@assemblyglobal.com Company Website https://www.assemblyglobal.com/

July 12, 2022 09:35 PM Eastern Daylight Time

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Spiceology and Chef Alvin Cailan are Officially Declaring it “Flavor SZN” with New Line Of Spice Blends

Spiceology

Spiceology, a chef-owned, chef-operated company and the fastest growing spice company in America, today announced a collaboration and new line of seasonings with Chef Alvin Cailan, host of The Burger Show, owner of Amboy Quality Meats and Delicious Burgers, author of Amboy: Recipes from The Filipino-American Dream, creator of Eggslut and now the force behind Umami Burger. The new collection, coined “Flavor SZN”, includes four ultra-versatile blends that bring Cailan’s sense for great comfort food to life. “Burgers are synonymous with Alvin, so working together on a burger-inspired line to level up the classics was a no brainer,” said Tony Reed, Senior Director of Innovation and Partnerships at Spiceology. “It was important for both of us to keep these blends simple with recognizable ingredients that work well with all of your favorite foods. With just a few shakes or teaspoons of these blends, your menu favorites can become inspired, at-home staples.” Flavor SZN is minimalistic and nostalgic, with blends that emulate and elevate the simple everyday menu items like burgers, fries and chicken. But despite being minimalist, the blends are complex and all-purpose, intended to level up whatever you shake them on. “A good burger starts with good flavor,” said Chef Alvin Cailan who has traveled the country tasting burgers at the most classic burger spots. “But good flavor is an art. It was critical for me to create blends with Spiceology that bring everyone that good flavor, easily. The blends elevate everyday comfort food, and so we mean it when we say it’s Flavor SZN.” Combining Cailan’s Filipino roots and upbringing in California, his idea of flavor falls somewhere in between the two and beyond: Burger SZN ($14.95) - Start any burger (or really anything) with this solid foundation of salt, pepper and garlic and Cailan’s personal level up touch of ground Mexican oregano. This super savory blend brings dishes to life, including burgers, cauliflower steak, potatoes, pasta, rice dishes and hearty vegetables. Fries SZN ($14.95) - This blend brings side-dishes to the center of the plate. With salt, pepper, garlic, cayenne and a touch of sugar at its core, this blend has sweet and savory scents and leveled up flavor from celery salt. Besides fries, this blend elevates shrimp, edamame, sweet potatoes and nuts. Chicken SZN ($14.95) - Inspired by the flavors of Filipino street chicken, this blend is pungent in the best way possible. The slightly nutty, sweet and peppery taste of this blend comes from Annatto seed, an ingredient often in Filipino cooking. Try it on chicken, noodle soups, bok choy, pork and in dressings. Everything SZN ($14.95) - Paying homage to Cailan’s Filipino roots, this seaweed and mushroom-based all-purpose blend hits all 5 core tastes (sweet, sour, salty, bitter, and umami). Try it on burgers, mushrooms, soups, noodles and fish. The blends are available in 9 oz. jars and as a 4-pack giftable or sample pack. For more information on the partnership and the blends, visit Spiceology.com/collaborations/alvin-cailan. ABOUT SPICEOLOGY Founded in 2013, Spiceology is the fastest-growing privately owned spice company in America, who set out on a mission from day one to eliminate dull flavor. The chef-owned and operated, one-stop spice shop offers innovative signature blends and over 300 fresh small-batch ground spices, herbs, chiles, salts, confections, fruit and vegetable powders, and modernist cooking ingredients. By bringing both staple and unique flavor to leading restaurants and directly to your home kitchen, Spiceology aims to change how its community adds flavor to their food, for good. The brand is sold direct to consumers and chefs across the U.S. and Canada, with customers as far-reaching as Australia and Dubai. For more information or to place an order, visit www.spiceology.com or follow us on Facebook and Instagram. For recipe inspiration, visit here. ABOUT ALVIN CAILAN Chef Alvin Cailan's career spans a multitude of successes. He has risen to become arguably the most high-profile chefs in America's Filipino food movement. He began his career expanding his craft in the kitchens of Michelin starred chefs Matt Lightner and David Lefebre. Following, Cailan garnered national acclaim for the Eggslut food concept which has successfully expanded to national and international locations. In the beginning of 2020, Chef Cailan opened Amboy Quality Meats & Delicious Burgers, the in-demand Los Angeles burger shop that quickly amassed a loyal customer following and in 2021 he became the name and face of international burger chain Umami Burger. Throughout his career, Cailan has focused on quality and taste to ensure the best experience for his customers. His flare for making great comfort food led to his role as host of The Burger Show which airs on YouTube and Hulu reaching a dedicated audience of food and burger lovers around the world. Alvin can be found on Instagram and at alvincailan.com. Contact Details Spiceology Cassidy Levine +1 908-770-7880 cassidy@spiceology.com Company Website https://spiceology.com/

July 08, 2022 08:00 AM Eastern Daylight Time

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The Customer Experience Software and Services Market Will Reach $120 Billion Worldwide by 2026, According to Dash Research

Dash Network

Customer experience (CX) is typically defined as the sum of a customer’s experience with a product, brand, or service, encompassing all interactions before, during, and after a transaction. Providing a positive and pleasant CX is important to every business and organization, as few customers will continue a business relationship if they are treated poorly or with indifference. Moreover, according to a new report from Dash Research, CX has become the key differentiator between competitors, particularly as price and product selection have become somewhat irrelevant, due to the expansion and ubiquity of e-commerce. “Although improvements to the overall customer experience are largely driven by organizational change management, software is increasingly being used to support these initiatives by managing and making available the plethora of customer data that is captured or aggregated from a variety of sources,” says principal analyst Keith Kirkpatrick. Dash Research forecasts that the global market for CX and customer engagement (CE) software and services will expand to $119.7 billion by 2026, up from $78.3 billion in 2019, reflecting a 2019-2026 compound annual growth rate (CAGR) of 6.3%. This forecast represents an upgrade to Dash Research’s previous CX/CE forecast, published in 3Q 2021, due to increased estimates for market participants’ revenue, in addition to greater growth in Latin America and the Middle East & Africa. The CX market intelligence firm projects that five industry sectors will constitute approximately 55% of total revenue during the forecast period: Telecommunications Healthcare Financial Services & Insurance Retail/eTail Government/Public Sector Other industries with high growth rates between 2019 and 2026 include Media & Entertainment, Food & Beverage, and Consumer Products. Key drivers for market growth, according to the report, are as follows: The reopening and refocusing of businesses in the post-COVID era Demand for true omnichannel communications Data privacy and security issues The increasing focus on employees Predictions and next-best-actions become CX drivers An ongoing demand to create deeper and longer-lasting customer relationships Dash Research’s report, “CX Market Forecasts”, has been updated for 2022, and discusses the drivers and barriers of spending on CX software and services, as well as illustrating which segments and industries are likely to see the most investment over the next several years. It also includes insights into four industries that are driving the market spending (telecommunications, healthcare, financial services, and retail). A segmented list of notable software vendors is included in the report, as well as best-practice recommendations for market participants. An Executive Summary of the report is available for free download on the firm’s website. Dash Research, the market intelligence arm of Dash Network, provides in-depth research and insights on the worldwide CX market including a comprehensive assessment of technology solutions, business issues, market drivers, and end-user dynamics across industry sectors. Dash Research’s global market coverage combines qualitative and quantitative research methodologies to provide a complete view of emerging business opportunities surrounding contact center technologies, customer data & analytics, customer data platforms, customer insights & feedback, customer relationship management, personalization & optimization, and employee experience. For more information, visit www.dashresearch.com or call +1.720.603.1700. Contact Details Clint Wheelock +1 720-603-1700 press@dashnetwork.com Company Website http://www.dashnetwork.com

July 07, 2022 05:15 AM Eastern Daylight Time

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First version of the SleepX APP has been uploaded to the Google Play Store

Appyea

SleepX, a subsidiary of AppYea (OTC: APYP) a Company that is focused on the development of accurate wearable monitoring solutions to treat sleep apnea and snoring, announces that the first version of the SleepX APP has been uploaded to the Google Play Store. Without a wristband, the current version can be used for breath monitoring, snoring detection and intensity, as well as the amount of snoring per sleep session. The app also provides the user a breathing graph as well as a recording each sleep session. The app is available for free download for all versions of Android starting with version 7.0. "We decided to upload the first version for free, to increase people awareness of the importance of quality of proper breathing during sleep," said Bary Molchadsky, founder of SleepX and chairman of AppYea. “Poor sleep is associated with a compromised immune system, heart problems, reduced physical and mental performance, mood problems, obesity and many other health problems”, said Neil Kline, Founder & former CEO of the American Sleep Association, and a AppYea Board Member. “Unfortunately, most people with sleep disorder breathing problems, like sleep apnea, are undiagnosed and untreated. Our goal with this unique technology is to raise awareness and improve sleep quality so individuals can live healthier and more fulfilling lives.” Free download the SleepX APP for Android AppYea continues in-depth tests and calibration of DreamIT, its wearable data-driven wristband to treat snoring. The wearable contains a vibration motor and sensors that measure real-time physiological indications such as movement, pulse, blood oxygen level, blood pressure, etc. and send the data to the SleepX app on the user smartphone. Unique algorithms combine all data in real time and decide when to activate the vibration, at what intensity, and its duration. The gentle vibration takes you out of deep sleep into a lighter phase, a transition that trains user to breathe properly. Over a short amount of time, user’s brain and body use biofeedback to teach itself to sleep in the correct position and proper breathing technique on its own, leading to improved night breathing over time. At the user's choice, it is possible to receive comprehensive statistical reports on sleep quality and sleep health, as well as alerts about critical health changes that require consultation and follow-up. In the coming months, the company plans to launch the SleepX APP on the APPLE STORE for iPhone users and start marketing DreamIT. SleepX is an Israeli research and development company recently acquired by AppYea. The Company has developed a unique product for monitoring and treating sleep apnea and snoring. The technology is protected by several international patents and the Company plans to start serial production in 2022. The Company currently focuses its activities on the development and commercialization of its flagship product DreamIT. Legal Notice Regarding Forward-Looking Statements This release includes forward-looking statements. Such statements involve risks and uncertainties which could cause actual results to differ materially from those set forth herein. No statement herein should be considered an offer or a solicitation of an offer for the purchase or sale of any securities. Although APYP believes that the expectations reflected in the forward-looking statements and the assumptions upon which they are based are reasonable, it can give no assurance that such expectations and assumptions will prove to have been correct. Forward-looking statements, which involve assumptions and describe our future plans, strategies, and expectations, are generally identifiable by use of the words "may," "will," "should," "could," "expect," "anticipate," "estimate," "believe," "intend," or "project" or the negative of these words or other variations on these words or comparable terminology. The reader is cautioned not to put undue reliance on these forward-looking statements, as these statements are subject to numerous factors and uncertainties, including but not limited to adverse economic conditions, intense competition, entry of new competitors and products, adverse federal, state and local government regulation, inadequate capital, unexpected costs and operating deficits, increases in general and administrative costs, unanticipated losses, financial condition and stock price, inability to carry out research, development and commercialization plans and other specific risks. APYP does not undertake any obligation to publicly update any forward-looking statement. Neither APYP nor SLEEPX are subject to the reporting requirements of the Securities and Exchange Commission under the Securities and Exchange Act of 1934 as amended. Contact Details AppYea inc. Bary Molchadsky +1 800-674-3561 info@appyea.com Company Website http://www.appyea.com

July 07, 2022 02:41 AM Eastern Daylight Time

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Minuteman Press Franchise Owners André and Cindie Nel Grow Business in Costa Mesa, CA

Minuteman Press International Inc

In January 2020, André and Cindie Nel realized their dream of owning a business in the US by purchasing their Minuteman Press franchise located at 2930 College Ave., Unit C in Costa Mesa. “We have both always been entrepreneurs at heart,” says Cindie. As a dynamic husband and wife duo, André and Cindie have combined their strengths to create a highly successful Minuteman Press business in Costa Mesa, California, with strong growth since buying the business during the pandemic and through to today. Journey from South Africa to Costa Mesa Hailing from South Africa, André, as part of an owner run business, built a significant multi temperature logistics and distribution company for several large US fast food franchise brands. Cindie, through her strong sales and account management skills, built an innovative telecommunications brand. Cindie shares, “André, recognizing the value in investing in leading US Franchise organizations, set about purchasing a franchise in the US. Minuteman Press International, with its solid track record and stellar reputation not only in the US but in other global markets including South Africa, made the Minuteman Press franchise opportunity a front runner. This, combined with André being a college marketing major and me being a public relations major, meant there was an obvious synergy in the commercial print world, and this made Minuteman Press the perfect business opportunity for us.” Now operating in Costa Mesa for over two and a half years, André and Cindie have fully integrated themselves and Minuteman Press into their community. André says, “Costa Mesa is an inclusive community with businesses choosing to shop and support local and we have seen huge benefits in both supporting and receiving local support. Support includes not only business but also sharing facilities and neighborhood responsibilities.” “With so much being ‘virtual’ in today’s society, print is still something tangible that people can touch and feel and use to connect more personally with potential and existing clients. If the pandemic has taught us anything, it is the importance of connecting with one another at every opportunity, be it postcards, brochures, apparel, signage, customized mailings, etc. Print is highly personal and society is craving more and not less of it.” -Cindie Nel, co-owner, Minuteman Press, Costa Mesa Building the Business in Costa Mesa To grow the business, André and Cindie have successfully differentiated themselves from the competition. André explains, “Earning our clients’ trust through personal service, quick turnarounds and over delivering on expectations sets us apart from our competitors. We’ve learned to understand each client’s specific requirements and tailor our solutions accordingly. Rather than be a ‘Jack of all Trades’ we strive to become an expert for their essential needs and grow into their requirements from there.” For Minuteman Press in Costa Mesa, key product growth areas include customized labels, stickers, books, and custom branded apparel. André says, “We’ve invested and skilled up in the label/sticker and book capabilities. We’ve realized the key is in-house, quick turnaround service. We are price competitive, however, not the cheapest in town. Our clients love our personal service, with pre-production samples and our ability to meet tight in-hand deadlines setting us apart from our larger competitors.” He continues, “We have also managed to grow our customized apparel business through a great partnership with a decorator with whom we work closely in understanding the balance between exceptional quality and meeting customer in hand dates.” When it comes to marketing the business, Cindie shares, “Our biggest growth initiatives have been online marketing through Google optimization, with our five-star Google Reviews being a massive contributing success factor. The Minuteman Press pedigree is also key in clients locating us through Internet search filters. Other major growth contributing factors have been personal networking and client referrals. One of our largest clients, a realty company, is a friend of ours and it’s rewarding to be a part of their marketing and business development success.” She adds, “When you’ve invested in paid Internet optimization and client referrals, it’s critical you answer the phone and email as quickly and as professionally as possible to ensure these opportunities are secured.” Why Minuteman Press? For André and Cindie, joining the Minuteman Press franchise family enabled them to realize their dream of owning a business while also providing additional resources and support. Cindie says, “Becoming integrated into the Minuteman Press franchise system has been seamless and successful due to the informative training at World HQ and the ongoing solid local support from our Regional VP Dan Byers and the local field team. Minuteman Press checks all the right boxes in terms of onboarding, operational and financial training, and franchise support.” She continues, “Additionally, where Minuteman Press hits the ball out the park is in the inclusive ‘Minuteman Press family’ culture where everyone supports each other in challenging times and cheers each other on and celebrates sincerely in each other’s achievements. This is what makes Minuteman Press the unique and special place that it is. During these unprecedented times we’ve all been facing, the kindness and generosity shown by our Minuteman Press family has been remarkable.” When asked about the rewards of business ownership, Cindie states, “Our biggest personal reward for owning our own business is that we get to remain connected with our children through time flexibility and the ability to support them financially. Our son, Ethan, is a Computer Science Engineering Major at UCSC. We love that we get to visit him and the beautiful campus and town of Santa Cruz. Our daughter, Madison, a Junior at San Clemente High School, is an aspiring actress and we love having the time and ability to share her dreams and passions.” Cindie adds, “Our professional rewards are how our clients have become our partners and friends resulting in doubling the turnover of our business in the brief two and a half years we’ve owned our shop. This has been achieved with the mindset that every project is about how we can add value to our clients’ businesses or employees. Without our strategic relationships with our suppliers and service providers this would be impossible, so we therefore value, support and deeply invest in these companies who are an extension of our family.” Advice to Others For others who are looking into owning a business, Cindie shares, “Our advice to business owners is to do as we did; learn from the best. The key to success is to know your local market and client base and to let them dictate what and how much to invest in in-house capabilities.” She concludes, “Become experts in your field. Never hand over a job that is anything less than exceptional and also package and label your orders in the manner that you as a client would like to receive them. Always be excited and enthusiastic about every job you do for your client and rewards will follow!” Minuteman Press in Costa Mesa is located at 2930 College Ave., Unit C, Costa Mesa, CA 92626. For more information, visit their website: https://minuteman.com/us/locations/ca/costa-mesa/ Learn more about #1 rated Minuteman Press franchise opportunities at https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 06, 2022 10:00 AM Eastern Daylight Time

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