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ADB leads $135 million climate financing package to support electric mobility in Vietnam

Vingroup

HANOI, VIETNAM - Media OutReach - 24 October 2022 - The Asian Development Bank (ADB) mobilized a $135 million climate financing package for VinFast Trading and Production Joint Stock Company (VinFast) for manufacturing Vietnam’s first fully-electric public transport bus fleet and first national electric vehicle (EV) charging network. The assistance will support Vietnam’s efforts to achieve net-zero greenhouse gas emissions and expand high-tech manufacturing industries. The climate financing comprises 7-year tenor financings, including a $20 million loan funded by ADB, parallel loans of $87 million facilitated by ADB as mandated lead arranger, and concessional financing of up to $28 million. The climate financing is certified by the Climate Bonds Initiative, a scientifically-based standard for labelling bonds, loans and other debt instruments which contribute to addressing climate change. ADB has partially offset the project’s risks by utilizing concessional financing through its managed trust funds comprising loans from the Australian Climate Finance Partnership funded by the Australian Government (ACFP), the Clean Technology Fund (CTF) and a grant from the Climate Innovation and Development Fund, which is funded by Goldman Sachs and Bloomberg Philanthropies. Parallel loans were also mobilized by ADB from Export Finance Australia, the Finnish Fund for Industrial Cooperation, Oesterreichische Entwicklungsbank AG, and responsAbility. “This project delivers a high-impact, sustainable transport solution for Vietnam while helping it meet its climate goals and supporting the growth of climate finance in the region,” said ADB Private Sector Operations Department Director General Suzanne Gaboury. “Asia and the Pacific is the frontline of the global fight against climate change, and private sector projects like this one with innovative partners such as VinFast are crucial to help its countries decarbonize their economies.” Vietnam’s transport sector accounts for 18% of annual greenhouse gas emissions, and its decarbonization, through options like e-mobility, will directly impact the country’s ambition to achieve net zero emissions by 2050. Additionally, the project includes a technical assistance (TA) of $950,000 from the ACFP and the CTF, focused on raising consumer awareness about e-mobility’s economic, environmental, and social impacts to help advance its market penetration. The TA will also help promote the role of women studying for or working in fields related to science, technology, and mathematics. “We are delighted to receive this extensive support and a long-term financing package from ADB and several esteemed international Development Finance Institutions. We see this as a vote of confidence in our efforts to become a global smart mobility company that offers environmentally friendly public transportation, and to advance Vietnam’s transition to a low carbon economy,” said VinFast’s Global CEO Thuy Le. ADB is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. Established in 1966, it is owned by 68 members—49 from the region. Established in 2017, VinFast is Vietnam’s first domestic car company and electric passenger vehicle manufacturer. VinFast is a subsidiary of Vingroup Joint Stock Company, Vietnam’s largest private enterprise. VinFast develops electric cars for the domestic and international market, and is investing in a nationwide network of fast-charging units to support its electric vehicle expansion in Vietnam. Contact Details Media Contact v.phuongmt8@vingroup.net Company Website https://vinfastauto.us/

October 24, 2022 09:30 AM Eastern Daylight Time

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Travel Technology Association Selects Laura Chadwick as New Leader

Travel Tech

The Travel Technology Association (Travel Tech), the voice of the travel technology industry, announced today that following a comprehensive executive search, it has appointed Laura Chadwick as its new President and Chief Executive Officer. Chadwick’s record of association leadership and public policy advocacy make her an ideal choice for the association to advance its mission of promoting marketplace competition, transparency, and advocacy for policies that deliver consumer value. Chadwick previously served as a Vice President, Industry Relations at the XRAssociation (XRA), where she launched the new organization’s membership, marketing, and development efforts. Under her leadership, XRA grew from five members to more than 40 in the span of two and a half years. Previously Chadwick led corporate member engagement and technology policy lobbying at the National Restaurant Association. She is also a veteran of the Consumer Technology Association and the Capitol Hill offices of U.S. Representatives Adam Schiff (CA-28) and Mike Thompson (CA-05). “We are delighted Laura is leading Travel Tech. Her leadership skills, combined with her technology and policy background, make her the perfect choice,” stated Emmett O’Keefe, Chairman of the Travel Tech Board of Directors. “She will be a great advocate for the industry as we continue to provide value to the travel consumer.” Chadwick will focus on solidifying the Travel Technology Association’s value to the industry, highlighting its advocacy work, and expanding its membership. “I am honored to join the Travel Technology Association as its new leader and work with some of the most innovative companies in the travel industry,” Chadwick said. “Throughout my career, I have led efforts to highlight the power of technology to benefit consumers and transform businesses. As more and more Americans make plans to travel, we have a great opportunity to highlight Travel Tech’s core principles of consumer choice, competition, and transparency and its value as an organization supporting the industry.” “Laura’s leadership is a welcome addition to the team,” stated Kelly Kolb, Travel Tech’s Board Vice Chair. “Her plans to expand the reach of the association, enhance our advocacy efforts, and showcase the benefits technology brings to travelers and the economy, will be noticed quickly throughout the industry and especially in Washington, DC.” Chadwick takes on the role of President and CEO following the transition of Interim President Stewart Alvarez. Alvarez will continue to support Travel Tech in an advisory role. “I look forward to working with Laura as she leads Travel Tech in these important times,” stated Alvarez. “Proposals from the Department of Transportation regarding ticket refunds and ancillary services, ongoing discussions in state capitals and city halls, along with the continued advocacy of a transparent marketplace, make her leadership in this space essential.” ### About Travel Tech The Travel Technology Association (Travel Tech) is the voice of the travel technology industry, advocating for public policy that promotes transparency and competition in the marketplace to encourage innovation and preserve consumer choice. Travel Tech represents the leading innovators in travel technology, including global distribution systems, online travel agencies and metasearch companies, travel management companies, and short-term rental platforms. To schedule an interview with a Travel Tech spokesperson, contact Dan Rene of kglobal at 202-329-8357 or daniel.rene@kglobal.com. Contact Details Dan Rene +1 202-329-8357 daniel.rene@kglobal.com Company Website https://www.traveltech.org.

October 19, 2022 09:45 AM Eastern Daylight Time

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Cooper Standard Announces Date for Release of Third Quarter 2022 Results, Provides Details for Management Conference Call

Cooper Standard

Cooper-Standard Holdings Inc. (NYSE: CPS) expects to release its financial results for the third quarter 2022 on Tuesday, November 1 after market close. The Company’s earnings results will be posted to the Cooper Standard website ( http://www.ir.cooperstandard.com ) once released. Cooper Standard will host a conference call on Wednesday, November 2 at 9 a.m. ET. The Company’s Chairman and Chief Executive Officer Jeffrey Edwards and Chief Financial Officer Jonathan Banas will discuss the financial results, provide a general business update and respond to investor questions. Investors and other interested parties may listen to the call by accessing the online, real-time webcast at https://edge.media-server.com/mmc/p/zg94wtwt. Those who wish to participate by phone in the live conference, including representatives of the investment community who would like to ask questions during Q&A, will need to pre-register for the call by visiting https://register.vevent.com/register/BI8e7acde9b14a4ad997eeb525af0c3691. Once registration is completed, participants will be provided with a dial-in number and a personalized conference code to access the call. Participants should dial in at least five minutes prior to the start of the call. A replay of the webcast will be available on the investors’ portion of the Cooper Standard website ( http://www.ir.cooperstandard.com ) shortly after the live event. About Cooper Standard Cooper Standard, headquartered in Northville, Mich., with locations in 21 countries, is a leading global supplier of sealing and fluid handling systems and components. Utilizing our materials science and manufacturing expertise, we create innovative and sustainable engineered solutions for diverse transportation and industrial markets. Cooper Standard's approximately 23,000 employees are at the heart of our success, continuously improving our business and surrounding communities. Learn more at www.cooperstandard.com or follow us on Twitter @CooperStandard. ### CPS_F Contact Details Contact for Media Chris Andrews +1 248-596-6217 CAndrews@cooperstandard.com Contact for Analysts Roger Hendriksen +1 248-596-6465 roger.hendriksen@cooperstandard.com

October 18, 2022 04:30 PM Eastern Daylight Time

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Plus One Robotics’ Parcel Handling Solutions Surpass 500 Million Picks

Plus One Robotics

Plus One Robotics, the fastest and most reliable parcel handling robotics platform, performing over one million parcel picks each day in production, has announced that its platform has reached over half a billion parcel picks globally – currently an industry leading metric. “Our north star will always be to increase our customers’ total picks per day,” said Erik Nieves, Plus One Robotics’ CEO and Founder. “To everyone at Plus One, 500M represents more than just parcels picked, it’s a milestone demonstrating that our clients have come to rely on our tech every day. That’s a half billion parcels that were sorted on time and at quality.” Ecommerce currently accounts for 20% of total retail globally and is expected to hit 30% by 2030. This growth, in combination with ongoing labor shortage issues, makes the implementation of automated solutions a key strategy for shipping and fulfillment companies across the world, with the global warehouse automation market estimated to grow at a CAGR of ~15% from 2022 – 2030. Plus One Robotics’ solutions for parcel induction and depalletization employ 3D sensors and AI-powered software with optimized robot grippers to pick and place disparate parcels within sortation or distribution centers. Key to Plus One Robotics’ effectiveness is its unparalleled human-in-the-loop (HITL) approach. Employees, remote or on premise, can supervise multiple robots from any location, speeding the robot’s ability to handle exceptions and facilitating machine learning that keeps downtime to a minimum, enabling 24/7 fulfillment. About PLUS ONE ROBOTICS Plus One Robotics provides the fastest and most reliable parcel handling robotics platform in the world. Founded in 2016 by computer vision and robotics industry experts, Plus One's intelligent solutions combine computer vision, AI, and supervised autonomy to pick parcels for leading logistics and ecommerce organizations in the Global 100. Plus One is headquartered in San Antonio with offices in Boulder, Pittsburgh, and The Netherlands. Visit www.plusonerobotics.com for more information, and follow us on LinkedIn, Twitter, YouTube, and Facebook. For additional information: Alex Patterson +1 210-404-4763 / alex.patterson@plusonerobotics.com Plus One Robotics 639 Bill Mitchell Blvd. Ste. 185 San Antonio, TX 78226 Web: www.plusonerobotics.com Tel: +1 210 664-3200 info@plusonerobotics.com Contact Details Alex Patterson +1 210-404-4763 alex.patterson@plusonerobotics.com

October 18, 2022 08:30 AM Eastern Daylight Time

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Volatus Aerospace Expands into UK with the Acquisition of iRed® Remote Sensing, a Leading Thermographic Survey Company

Volatus Aerospace Corp.

Volatus Aerospace Corp. (TSXV: VOL) (OTCQB: VLTTF) ("Volatus" or "the Company") announced today that it has signed an arm’s length definitive agreement dated Oct 17, 2022 to acquire iRed Limited, a drone services and training company based in Emsworth, England (“iRed”). This acquisition provides a foundation for continued growth in the region and reinforces Volatus’ overall thermographic capabilities. “We began our expansion in the UK earlier this year with the addition of a seasoned business development executive, Steve Emerson, to build our presence and provide regional leadership. iRed is an established brand with a solid base of resources from which to grow that will enhance our global capabilities in thermography,” said Glen Lynch, CEO of Volatus Aerospace. “Thermography is in high demand in verticals like public safety, forestry, infrastructure, and agriculture. These use cases are only growing as drone capabilities mature and there is higher demand to reduce greenhouse gas emissions through early detection via thermographic imaging.” Founded in 2001, iRed started as a company specialized in infrared technologies, training, and services. While infrared training and inspection remains a core competency of the company, the advent of drones provided enhanced opportunity for thermography, which ultimately led to the expansion of the company into a variety of drone related services, equipment sales, and a diversified customer base. iRed is targeting year-end revenues of $1M with an EBITDA margin of 7%. “I’m very proud of what iRed has accomplished over the past 20 years,” said Ray Faulkner, President of iRed. “Joining Volatus will provide us with the resources necessary to take our company to the next level. We look forward to expanding our product offering, growing our service business, and pushing our training programs to the larger global market. Volatus Aerospace shares our commitment to sustainability and reducing our carbon footprint, and we look forward to what we can accomplish together.” Under the terms of the agreement, Volatus will make an equity investment of £100K in iRed in exchange for newly issued shares (treasury shares) that will represent 51% of all outstanding shares. The investment will be used by iRed for ongoing expansion activities. The transaction is scheduled to close October 31 st, subject to board of director, regulatory, and TSX approvals. Volatus will assume over all long-term debt obligations of £221K and the seller is subject to operational and financial metric as defined in the definitive agreement, at one year anniversary, the iRed investor(s) will have an option to sell remaining 49% for up to £125K in exchange of Volatus shares at a valuation of $0.65 per share or 12 months anniversary price, whichever is lower. This news marks another geographic expansion for Volatus following the announcement of their joint venture in Latin America in June of this year as well as their commitment toward offering green solutions to their clients. About Volatus Aerospace: Volatus Aerospace Corp. is a leading provider of integrated drone solutions throughout North America and growing into Latin America and globally. Volatus serves civil, public safety, and defense markets with imaging and inspection, security and surveillance, equipment sales and support, training, as well as R&D, design, and manufacturing. Through our subsidiary, Volatus Aviation, we are introducing green and innovative drone solutions to supplement and replace traditional aircraft and helicopters for long-linear inspections such as pipeline, energy, rail, and cargo services. Volatus is committed to carbon neutrality; the fostering of a safe, equitable and inclusive workplace; and responsible governance. Forward-Looking Statement This news release contains statements that constitute “forward-looking information” and “forward-looking statements” within the meaning of applicable securities laws, including statements regarding the plans, intentions, beliefs, and current expectations of the Company with respect to future business activities and operating performance. Often, but not always, forward-looking information and forward-looking statements can be identified by the use of words such as “plans”, “expects”, “is expected”, “budget”, “scheduled”, “estimates”, “forecasts”, “intends”, “anticipates”, or “believes” or variations (including negative variations) of such words and phrases, or statements formed in the future tense or indicating that certain actions, events or results “may”, “could”, “would”, “might” or “will” (or other variations of the foregoing) be taken, occur, be achieved, or come to pass. Forward-looking information includes information regarding: (i) the business plans and expectations of the Company; and (ii) expectations for other economic, business, and/or competitive factors. Forward-looking information is based on currently available competitive, financial, and economic data and operating plans, strategies, or beliefs as of the date of this news release, but involve known and unknown risks, uncertainties, assumptions and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such factors may be based on information currently available to the Company, including information obtained from third-party industry analysts and other third-party sources, and are based on management’s current expectations or beliefs. Any and all forward-looking information contained in this news release is expressly qualified by this cautionary statement. Investors are cautioned that forward-looking information is not based on historical facts but instead reflects expectations, estimates or projections concerning future results or events based on the opinions, assumptions and estimates of management considered reasonable at the date the statements are made. Forward-looking information and forward-looking statements reflect the Company’s current beliefs and is based on information currently available to it and on assumptions it believes to be not unreasonable in light of all of the circumstances. In some instances, material factors or assumptions are discussed in this news release in connection with statements containing forward-looking information. Such material factors and assumptions include, but are not limited to: the commercialization of drone flights beyond visual line of sight and potential benefits to the Company; and meeting the continued listing requirements of the TSXV. Although the Company has attempted to identify important factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors that cause actions, events or results to differ from those anticipated, estimated or intended. The forward-looking information contained herein is made as of the date of this news release and, other than as required by law, the Company disclaims any obligation to update any forward-looking information, whether as a result of new information, future events or results or otherwise. There can be no assurance that forward-looking information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. Neither the TSXV nor its Regulation Services Provider (as that term is defined in the policies of the TSXV) accepts responsibility for the adequacy or accuracy of this news release. Source: Volatus Aerospace Corp. TSXV: VOL Contact Details Abhinav Singhvi +1 833-865-2887 abhinav.singhvi@volatusaerospace.com Company Website https://volatusaerospace.com

October 18, 2022 06:30 AM Eastern Daylight Time

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New Zealand’s International Border Has Reopened: What’s New in New Zealand

YourUpdateTV

No matter the length of the stay, one thing is for certain: visitors to New Zealand will never run out of places to see. Following the country’s reopening after the COVID-19 pandemic, Tourism New Zealand has recently launched a brand-new campaign, “If You Seek,” inviting international visitors to unleash the seeker within. Recently, Sarah Handley, General Manager Americas and Europe at Tourism New Zealand, conducted a satellite media tour to discuss this campaign and share ideas to help curious travelers plan a trip of personal discovery and long-term growth. A video accompanying this announcement is available at: https://youtu.be/ujl2MnugTms “If You Seek,” the country’s first global campaign post-pandemic, is designed to warmly welcome all visitors who are willing to embrace New Zealand’s distinctive values of manaakitanga (a deep expression of hospitality and reciprocal understanding/connection) and kaitiakitanga (guardianship and care for the environment), positioning the destination as a place to nourish and transform. With two main islands, 13 national parks, and dozens of diverse cities, there are plenty of New Zealand attractions and activities to choose from. Explore golden coastlines fringed with native pōhutukawa trees, follow walking trails to waterfalls hidden in beech forests, or cycle through gently rolling vineyards. For those after New Zealand's famous adventure activities and extreme sports, seekers can choose from bungy jumping, jet boating, skydiving, or zip-lining. Or relax and take it easy at beautiful hot pools, cultural attractions, and art galleries. Travelers can book a flight to New Zealand online or via local travel agents to enjoy stunning landscapes and meet friendly locals. From the west coast, it’s easier and quicker to fly to New Zealand than it is to go to some popular destinations in Europe. If visiting from the East Coast, fly through Chicago or New York, as the flight is worth the journey. Tourism New Zealand’s airline partners Air New Zealand, American Airlines, United Airlines, and Hawaiian Airlines offer direct flights to New Zealand from seven U.S. cities - Los Angeles, San Francisco, Dallas, Houston, Chicago, New York, and Honolulu. Most international flights arrive into Auckland Airport, located in the northern part of the North Island. Christchurch, Wellington, Rotorua, Queenstown, and Dunedin airports also receive a small number of international flights. Find out more about New Zealand airports. For help booking New Zealand flights, contact 100% Pure New Zealand Specialists – these are locally-based travel agents around the world who have completed special training with Tourism New Zealand to increase their knowledge of the country. They understand the best ways to get around and can recommend accommodation, activities, and tours to help make New Zealand holidays unforgettable. To find out more about New Zealand and the “If You Seek” campaign, visit NEWZEALAND.COM/US/ About Sarah Handley: Sarah Handley joined Tourism New Zealand in 2019 bringing over 20 years’ global experience in consumer-led businesses and senior marketing roles for high profile multinational companies such as Hasbro, Mattel and Electronic Arts. In her role as General Manager Americas & Europe, Sarah leads in-market teams in Los Angeles and London to promote New Zealand as the ultimate visitor destination across the region. This involves overseeing the insights-led development and implementation of integrated consumer and trade campaigns, as well as leveraging global and local stakeholder relationships to ensure effective delivery of the organization strategy. Originally from New Zealand, Sarah is passionate about building global consumer brands and is committed to enriching New Zealand’s communities, environment, and economy through the contribution of international tourism. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

October 17, 2022 01:00 PM Eastern Daylight Time

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38-Year Printing Veterans Larry and Tami Jacobs Grow Sales After Buying New Minuteman Press Franchise in Carson City, NV

Minuteman Press International Inc

For Minuteman Press franchise owners Larry and Tami Jacobs, the printing industry is not new. “Our background prior to franchising with Minuteman Press was … wait for it … printing and graphics. Tami has been in the industry her whole life with parents who also spent their entire careers in the industry. Larry jumped in to printing shortly after marrying Tami in 1985. Together, we started our first business in 1987 and we’ve been at it ever since. While the majority of franchisees are coming from a different background altogether, we decided to go with the tried and true. Rather than starting over from scratch we sold our prior printing business and home in another state, moved to Carson City, and opted to partner with Minuteman Press for the brand recognition and the support that comes from within.” That partnership of Larry and Tami’s experience with the Minuteman Press franchise system has created a win-win scenario and generated significant sales growth for Minuteman Press in Carson City, Nevada, a brand new location at 444 East William Street, Unit #1, that Larry and Tami opened in July 2021. Larry and Tami explain, “Having been in the industry for nearly 38 years, we were blown away by the training and support we have received from Minuteman Press. In some aspects it was a refresher but in other areas it was completely new to us. We had not previously done a lot of promotional products, and dye sublimation and using a heat press were new to us. We have embraced the new products and are actively marketing those items.” “We’ve been learning new equipment with the signage, apparel, and all of the details involved with EDDM and direct mail marketing. It has been fun. We would not be where we are without the training and support provided by Minuteman Press.” -Larry & Tami Jacobs, Owners, Minuteman Press, Carson City, NV Standing Out in Carson City According to Larry and Tami, “Carson City is a family-friendly, small-business oriented town that is welcoming and still has a small town feel to it. We have enjoyed getting to know other business people in our community and find that they are all very supportive of each other, our town and community.” They continue, “When meeting with clients, this is what we tell them. We can help grow your business by providing personalized and branded business cards, flyers, posters, stationery, banners, apparel, and much more—we are your one-stop-shop for all your printing and promotional requirements. Plus, we specialize in direct mail marketing and advertising. Anything you can put a name, logo, or image on—Minuteman Press in Carson City can produce. We design, print, and promote YOU!” Larry and Tami add, “Our experience in the industry coupled with the latest in technology and production sets us apart. We are able to produce high quality, top of the line products in a lightning speed turnaround time in-house. As several in our community have told us, ‘There’s no one like you in the area.’ We promise. We deliver.” Growing the Business In order to grow the business, Larry and Tami use a combination of marketing strategies. “We have used in person, direct mail and email marketing campaigns as well as networking. We also have a strong presence on Google and solid word of mouth with both current clients and former clients from our previous business. These all add up to great online and offline referrals.” Minuteman Press in Carson City also has a healthy mix of products and services to get the job done for clients in their community. “Currently, our most high-demand products are political yard signs and walk cards, direct mail (both printing and mailing – all done in-house), large format printing, and apparel. We have aligned with several political brokers and that bring us a large variety of work in all aspects of our business – printing, direct mail, promotional products, and apparel. We have had quite a bit of growth with apparel in general. When word gets out that you can get it done and done well, the business finds you.” They offer this tip for local businesses. “Direct mailing to get your name out there is one of the best ways to reach potential clients to let them know you are there and open for business. With so many businesses shut down by the pandemic for so long, it is important to let your community know that you are still there and ready to serve them. Anything branded is very effective as well.” “As much as we are all glued to screens these days, there’s still just something about seeing your name and logo in print. Remember how you felt the first time you held your very own printed business card? That’s what I mean. There are some things that just work better as a printed piece as opposed to something online. Print is still the best media to communicate who you are and to get your message out to the world.” -Larry & Tami Jacobs Rewards & Advice for Others For Larry and Tami, the care they have for their clients is clearly evident when they are asked about the rewards of owning their business. “The rewards in this industry are seeing your clients shine because we took their pieces and made them into something presentable. I’ve gone to events where we printed all of the campaign materials, signs, apparel, and more. When you see everything come together in brand and theme, it really makes the client stand out and look good. And at the end of the day, that feels good and right.” They continue, “We have helped so many clients to get their projects turned around and completed on impossible deadlines. It’s an awesome feeling to make things happen. Whether it’s a small ‘copies of Great Grandma’s cookbook’ project or a large corporate multi-piece project, we give our best to help our clients look their best.” As for what advice the 38-year printing industry veterans would give to others, Larry and Tami share, “Follow the protocol, do the steps that need to be done. Stick with it. It works.” For more information on Minuteman Press in Carson City, NV, visit their website: https://minuteman.com/us/locations/nv/carson-city/ Learn more about #1 rated Minuteman Press franchise opportunities and see Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

October 17, 2022 10:00 AM Eastern Daylight Time

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The Uber Of Hyperlocal Marketing Is Here — And Its Crowdfunding Campaign Ends Soon

Nickelytics

Interested in investing in Nickelytics Republic campaign? Click here to get started. Marketing opportunities have broadened since the advent of social media and the digital age. Digital marketing has increased in popularity for many companies, between Facebook and Instagram ads, user-generated content (UGC) ads, and artificial intelligence (AI) marketing. Billboards and outdoor marketing, which remain widely popular and used across industries, are now using digital technology to gather more impressions. Outdoor advertising has become more digitized and user-oriented with the invention of new technologies. For example, in the UK McDonald’s launched a weather-reactive McCafe campaign. When it was hot outside, the billboard would advertise a cold and refreshing drink and vice versa. With the expansion of technology, outdoor advertising has become more creative. However, it would seem one area of outdoor advertising that traditional agencies have not yet tapped into is the gig economy. While it isn’t uncommon to see advertising on buses, with the rise of Uber, Doordashers, and other gig economy vehicles, there is now a larger market available for advertising. Out-of-home advertising is extremely location-driven and its marriage with the hyperlocal aspects of the gig economy makes for an interesting combination. Nickelytics Is Revolutionizing Outdoor Advertising Nickelytics, an out-of-home (OOH) advertising platform, is taking advantage of the desire for OOH advertising in a new world of marketing. According to the Out of Home Advertising Association of America (OAAA), OOH spending went up 40.5% in the first quarter of 2022, demonstrating that there is still a need and want for OOH. Nickelytics is a marketplace for OOH advertising. The company intends to do for OOH advertising what Facebook and Google Ads did for digital marketing. Nickelytics’s interface allows businesses to launch customized ad campaigns in minutes. Its platform brings together suppliers of OOH advertising assets and consumers. Currently, Nickelytics is seeing its most success using vehicles, specifically gig economy cars like Uber or DoorDash vehicles. It also supports billboards, signage and more. The gig economy has skyrocketed since the pandemic. The gig economy experienced a 33% rise in 2020 and is expanding faster than the US economy. The gig economy is also having a moment globally; the number of global gig workers is expected to rise by more than 30 million people in the next year. By partnering with the gig economy, Nickelytics is able to effectively tap into a huge market directly and cut out the middleman of traditional ad agencies. Nickelytics has presented a seamless experience that is quick and still benefits from the hyper-locality needed for OOH advertising. What really separates Nickelytics from the crowd in OOH advertising is that its platform uses GPS and cellphone location tracking. This lets Nickelytics track how many potential viewers have seen the advertisement, allowing the client to retarget those people using digital ads. It’s a win-win situation. Nickelytics' ability to provide tracking information that most OOH companies do not have the technology to support gives businesses heightened visibility on the success of their ads. The company’s formula also helps make an advertising campaign even more powerful by giving viewers multiple ways of seeing the same ad. Nickelytics says that customers are 2.8 times more likely to engage with an ad digitally after seeing an ad in the real world, and its customers are having massive success. Nickelytics is working to expand on its success and enter the electric vehicle (EV) charging market based on the idea that charging stations allow anyone using them — and anyone passing by — to see the ad. Over the next eight years, the US government is implementing plans to create over 500,000 charging stations across the country. By being first to market, Nickelytics says it will create a virtual monopoly at any charging site where it's located. The company is revolutionizing the OOH advertising game and with big plans to evolve, it is a company to keep your eye on. It is currently raising funds through a crowdsourcing campaign. Nickelytics, a Techstars backed startup, is a platform that makes launching hyper-local out-of-home advertising as simple as posting online ads. Nickelytics brings together the physical presence of outdoor advertising with the power of digital technology for unbeatable results. Nickelytics leverages out-of-home advertisements through premium mobile assets, such as gig economy vehicles, autonomous delivery robots, e-scooters and electric vehicle charging networks to help marketers reach customers regardless of location. Mobillity asset owners also receive another stream of revenue by partnering with marketers. With the help of Nickelytics’ analytics, companies can better comprehend their return on ad spend thanks to Nickelytics’ sophisticated attribution and digital retargeting capabilities. This post contains sponsored advertising content. This content is for informational purposes only and not intended to be investing advice. Contact Details Nickelytics info@nickelytics.com Company Website https://www.nickelytics.com/

October 17, 2022 08:00 AM Eastern Daylight Time

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Raji Hattar at the 2022 1Sustainability Conference

1BusinessWorld

Raji Hattar, the Chief Sustainability Officer of Aramex, joins 1Sustainability to talk about implementing a sustainability strategy in logistics and transportation. Aramex, a strategic partner of 1BusinessWorld at 1Sustainability, has rapidly grown into a global brand, recognized for its customized services and innovative products. Listed on the Dubai Financial Market (DFM) and based in the UAE, Aramex is centrally located at the crossroads between East and West, which allows us to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally. Aramex is committed to continually enhancing its operations across the region while pursuing opportunities for business growth in emerging markets abroad. This approach is core to the sustainable development of Aramex’s business and commitment to facilitating wider, global trade in an ever-changing world. Aramex also recognizes that to continue to grow a truly sustainable business it must serve and develop the markets and communities where we operate. Its “Delivering Good” sustainability platform is active in over 180 educational, social and environmental projects worldwide and the company has partnered with a number of international and local organizations devoted to similar causes. Aramex is proud of the close ties it has with the communities where it operates and the contributions it has made to their sustainable economic development. Introducing sustainability leaders of the world, the 2022 1Sustainability Conference is a global sustainability conference, this year taking place, as a virtual event, from Monday, October 17, through Friday, October 21. All news and content distribution in partnership with News Direct. About Aramex Since its founding in 1982, Aramex has rapidly grown into a global brand, recognized for its customized services and innovative products. It became a world leader in comprehensive transport and delivery solutions for business and consumers. Headquartered in the UAE and listed on the Dubai Financial Market (DFM), Aramex is centrally located at the crossroads between East and West, which allows it to provide customized logistics solutions anywhere in the world effectively and reach more businesses and consumers regionally and globally. Aramex is dedicated to transforming the face of trade, expanding its operations rapidly to better connect businesses and consumers worldwide. Aramex About 1Sustainability As part of 1BusinessWorld, 1Sustainability is one of the most comprehensive business sustainability platforms and events in the world and features sustainability leaders of the world - entrepreneurs, founders, business leaders, investors and advisors with sustainability as a key component of their overall strategy - presenting on cutting-edge topics and the latest industry developments. 1Sustainability About 1BusinessWorld 1BusinessWorld is a global business ecosystem, network and marketplace that provides entrepreneurs, business owners and professionals with the information, tools, resources and connectivity needed to succeed throughout their company’s growth journey, toward a better business world. Our vision is based on the reality that we live, work and do business in one global interconnected business environment, and hence our motto: “One World, One Business World”. Our mission is to encourage and support global communication and collaboration among entrepreneurs, professionals, and businesses. 1BusinessWorld Contact Details Media Enquiries +1 212-220-6677 info@1businessworld.com Company Website https://1businessworld.com

October 15, 2022 04:30 PM Eastern Daylight Time

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