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Claravine Launches DV360 Connector to Streamline Digital Media Campaigns

Claravine

Claravine, The Data Standards Company, today announced the launch of its new connector for Google Display & Video 360 (DV360). With inbound and outbound capabilities to audit, enrich, and correct DV360 metadata, the integration automates steps and reduces errors for improved marketing data compliance and decisions. DV360’s established platform enables enterprise marketers to manage their reservation, programmatic, and programmatic guaranteed campaigns across display, video, TV, audio, and other channels, all in one place. As part of the Google Marketing Platform, DV360 integrates with many of Google’s tools and has exclusive access to YouTube inventory. This connector adds to a suite of Claravine connectors with Google, which include Google Campaign Manager 360, Google Ads, and Google Cloud Storage. With Claravine, brands and agencies now have the ability to instantly validate and enrich their marketing metadata across advertisers, campaigns, IOs, creatives, and more data types, maximizing the opportunity for optimizations and minimizing costly mistakes. The Claravine DV360 connector offers a number of key features, including: Connected Accounts: Securely save one or more API access credentials for easy use; Integration Filters: Apply one or more filters to target only relevant data to sync; Inbound Field Mapping: Specify what data to synchronize and where to store it in a template; Outbound Field Mapping: Write-back corrections to naming conventions in bulk; Automated Sync Schedule: Automatic refreshes of data 3x daily, minimizing manual steps. “We're excited to present our clients with this important DV360 integration," said Chris Comstock, Chief Product Officer, Claravine. "Most brands and agencies rely on manual, time- and people-intensive methods to prevent costly mistakes. But with this connector, customers can boost compliance across their DV360 data, saving time and reducing errors. Not only does this enable more confident attribution and optimizations, but the enhanced data quality enables cross-channel comparisons, empowering marketers to make strategic decisions with confidence." DV360 is the latest addition to Claravine’s growing portfolio of connectors that centrally manage and improve the integrity of metadata across media and ad ops, campaign tracking, and content and creative. Recent connector releases with Snapchat Ads Manager and TikTok Ads Manager enhance bi-directional capabilities, complementing existing integrations with Meta Ads Manager, Google Campaign Manager 360, and Adobe Experience Manager. About Claravine Claravine is The Data Standards Company aiming to give people, teams and technology a shared understanding of their data. Claravine helps brands and agencies deliver on the promise of modern marketing by standardizing taxonomies, naming conventions, and metadata across all digital experiences at the source of data creation. The Data Standards Cloud empowers a proactive approach to marketing metadata naming conventions and taxonomy for fast, accurate and rich business insights that help deliver the experiences customers want. Claravine partners with a quarter of the Fortune 100 to define, apply and connect standards across their ecosystem for faster decisions, greater agility, and increased ROI. For more information, visit www.claravine.com. To become a Claravine partner, please click here. Contact Details Kite Hill PR +1 704-960-2295 claravine@kitehillpr.com Company Website https://www.claravine.com/

August 08, 2024 09:00 AM Eastern Daylight Time

Powerful Connections – This Tech Company Streamlines Influencer Marketing

Benzinga

By Johnny Rice, Benzinga Ted Murphy, CEO of IZEA Worldwide (NASDAQ: IZEA), was recently a guest on Benzinga’s All-Access. IZEA Worldwide is a marketing technology company providing software and professional services that enable brands to collaborate and transact with the full spectrum of today’s top social influencers and content creators. The company serves as a champion for the growing creator economy, enabling individuals to monetize their content, creativity, and influence. Murphy spoke about the powerful, bespoke connections influencers can make with their audiences and the value that creates for brands. Learn more here: Featured photo by Karsten Winegeart on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 07, 2024 08:30 AM Eastern Daylight Time

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NAVEX to Demystify IT Risk Communication at ISACA GRC Conference

NAVEX Global

NAVEX, the global leader in integrated risk and compliance management software, will deliver a key session at the upcoming ISACA Governance, Risk, and Control (GRC) Conference in Austin, Texas, August 12-14, 2024. The session, " Getting Our Wires Crossed: How to Speak IT Risk as a Compliance Professional," will be presented by Kyle Martin, Vice President of GRC Solutions at NAVEX, and Robert Clark, Chief Audit and Compliance Officer at Howard University. In an era where cybersecurity threats and regulatory pressures are at an all-time high, the ability to effectively communicate IT risks across organizational silos has become a critical skill for compliance professionals. Attendees can join the session, CS 7–4, on August 13th at 11:00 to gain valuable insights into: Understanding and translating risk and compliance terminology. Evaluating program maturity levels and their organizational implications. Assessing risks and controls across all business facets, including third-party risk management. Crafting compelling IT risk reports for executive teams and board directors. "In today's interconnected business environment, the ability to translate IT risk insights into compelling narratives for CEOs is no longer optional—it's essential," said Kyle Martin. "As a result, this session aims to empower compliance professionals with the tools they need to navigate this critical intersection confidently." The ISACA GRC Conference, now in its 11th year, brings together leading minds in governance, risk management, and control to provide world-class content and practical guidance. NAVEX's participation underscores its commitment to advancing the field of integrated risk and compliance management. For more information about NAVEX's participation in the ISACA GRC Conference 2024 or to schedule an interview with the speakers, please contact Senior Public Relations Manager, Scott Levesque at scott.levesque@navex.com. NAVEX is trusted by thousands of customers worldwide to help them achieve the business outcomes that matter most. As the global leader in integrated risk and compliance management software and services, we deliver solutions through the NAVEX One platform, the industry’s most comprehensive governance, risk and compliance (GRC) information system. For more information, visit NAVEX.com and our blog. Follow us on Twitter and LinkedIn. Contact Details Navex Global scott.levesque@navex.com Company Website https://navex.com

August 06, 2024 08:00 AM Eastern Daylight Time

New Book by Denise Edwards, "On the Call, On the Wall," Available Now

On The Call On The Wall

Denise Edwards, a renowned International Prayer Leader and Intercessor, is set to release her inspiring new book, "On the Call, On the Wall," on August 1st. This compelling publication offers readers an in-depth look into the power of prayer, faith, and divine calling through Denise’s personal experiences and spiritual insights. About the Book: "On the Call, On the Wall" is an exploration of Denise Edwards’ journey as an apostolic intercessor and prayer leader. The book delves into her profound experiences with spiritual warfare, intercessory prayer, and her steadfast commitment to the Great Commission. It is filled with powerful narratives that highlight the impact of a life dedicated to prayer and service. What to Expect: Readers can expect to find heartfelt stories, teachings, and testimonies that reveal the challenges and victories of a life led by faith. The book is designed to encourage and empower individuals to deepen their own spiritual practices and to understand the significant role of intercessory prayer in the Christian faith. Availability: "On the Call, On the Wall" will be available for purchase now on Amazon.com and directly through the official website, www.onthecallonthewall.com. From the Author: "I am thrilled to share 'On the Call, On the Wall' with you all," said Denise Edwards. "This book is a culmination of many years of ministry and prayer, and I hope that it will inspire readers to embrace the power of prayer and to recognize the profound impact it can have on their lives and the lives of others." Order your copy today at www.onthecallonthewall.com Media Contacts: www.GCUPUBLISHING.com www.Pubcowire.com https://theronedwards.com About Denise Edwards: Denise Edwards is an International Prayer Leader, Apostolic Intercessor, Seer, Senior Chaplain, Instructor, Speaker, and Shofar Minister. She is the founder of C.O.M.E. Ministries and has dedicated her life to teaching and leading others in the powerful ministry of prayer. Join us as we celebrate the launch of "On the Call, On the Wall" — a must-read for anyone interested in the transformative power of prayer and the impact of living a faith-filled life. For more information about "On the Call, On the Wall" and to schedule interviews or speaking engagements with Denise Edwards, please visit onthecallonthewall.com or contact team@onthecallonthewall.com / media@gcupublishing.com Contact Details GCU Publishing (.com) William Hodge +1 888-428-0095 media@gcupublishing.com

August 02, 2024 02:06 PM Eastern Daylight Time

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What’s Cool for School 2024

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 01, 2024 01:10 PM Eastern Daylight Time

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N6 Group Expands Portfolio with Launch of SHFT Labs

North Sixth Group

N6 Group (N6G), a family office operating company with interests in digital media and marketing, sports and entertainment, and technology, today announced the launch of its latest venture, SHFT Labs, a strategic think tank designed to tackle marketing challenges for today’s brands. SHFT was created to solve problems. Run by experts in creative, media, and technology, SHFT leverages its extensive understanding of marketing factors combined with AI technology to address the challenges faced by modern brands. With a unique think tank-style business model, SHFT complements existing teams and agency partners and works to solve specific problems that brands face in the areas of creative, media, social and tech. Once a solution has been determined, SHFT can execute across multiple touch points, from full-funnel cross-platform advertising campaigns and content creation to eCommerce design and development. SHFT integrates seamlessly with any team, working closely with brands on specific areas of focus. SHFT clients include Habitat for Humanity and renowned jewelry designer Sidney Garber. SHFT supported Habitat for Humanity by creating a social advertising campaign that brought in nearly $700K and broke their previous fundraising record. With Sidney Garber, SHFT created and launched the company’s eCommerce platform, an in-store experience for their high-end clientele. Recently, SHFT partnered with Daggers Football Club in England to overhaul its brand and Mental Golf Type, a company focused on unlocking golfers' mental state of play through personalized strategies, to accelerate its user acquisition strategy. In addition to providing a solutions-based approach for their clients, SHFT is bringing to market a revolutionary marketing platform called TIDL. Leveraging the unparalleled power of AI and machine learning, TIDL provides a FICO-type scoring for a brand’s overall marketing. “The synergy of content, web, and media fuels brand potential. When these components are in harmony, they create a seamless experience that captures users' attention and drives remarkable outcomes,” said Jason Jacquot, Head of Digital and Media for SHFT. As an expansion of the N6 Group family, SHFT joins a portfolio of best-in-class companies, including the recent acquisition of West of Fairfax, an all-female powerhouse social team led by Courtney Lopez, KRMA – the engine behind the N6 brand – and Club Underdog, an ownership group whose football clubs include Brooklyn FC (USA), Dagenham & Redbridge (London) and Campobasso FC (Italy), with investors Mark Consuelos and Kelly Ripa. "SHFT represents a natural evolution and expansion of the N6 Group brand," said Morgan Harris, CEO at N6 Group. "By harnessing the collective strengths of our diverse portfolio, SHFT’s think tank style allows for data-driven creative solutions to specific problems brands are facing by leveraging best-in-class creative, media and technology.” With a focus on innovation, creativity, and results-driven strategies, SHFT is committed to pushing the boundaries of digital possibilities. Through this new venture, N6 Group solidifies its position as an industry leader, providing clients with access to a wider array of cutting-edge services and expertise. For more information about SHFT Labs and the services offered, please visit shftlabs.ai. About North Sixth Group North Sixth Group LLC is a family office operating company. The company has wholly owned and minority interests in a variety of investments across multiple sectors all sharing a common vision of Passion, Purpose and Progress. Included in the North Sixth Group family of companies are leading public relations firm N6A; modern marketing and content house Studios; professional European football club SS Campobasso; and other holdings across media, marketing, technology, sports and entertainment, and emerging markets. Additionally, North Sixth Group dedicates financial, networking and human capital resources to community-based and philanthropic initiatives geared toward Passion, Purpose and Progress. About SHFT Labs We are problem solvers. An explosive and nimble team of strategists and human behavior analysts; creators and amplifiers who thrive on solving big challenges. We operate as a think tank, leveraging the unmatched power of AI to develop solutions across a brand's entire digital ecosystem. We are experts in creative, media, social, and tech, with years of experience helping brands of all sizes improve their digital marketing. We aim to diagnose the problem and develop a tailor-fit solution to drive long-term growth. Contact Details N6 Powered by KRMA Shayla Ridore shayla.ridore@n6krma.com Company Website https://northsixthgroup.com/

August 01, 2024 09:00 AM Eastern Daylight Time

Smithsonian’s National Postal Museum to Open Voting by Mail Exhibition

National Postal Museum

Voting by mail did not start during the Covid-19 pandemic. It began in various forms during the Civil War when soldiers could not get home to vote and it picked up steam again during World War II for the same reason. Mail has been and continues to be a method for providing citizens with access to election information and materials. Today, every state has some form of voting by mail. The National Postal Museum’s exhibition “Voting by Mail: Civil War to Covid-19” explores the significant role of voting by mail in America’s democracy. Over time, legislation for both military and civilian voting using the mail has been shaped by events and politics with provisions added, removed and amended. On view Saturday, Aug. 24, through Feb. 23, 2025, “Voting by Mail” invites visitors to explore the changing logistical and political reasons for the various ways mail has been part of the election process, and how it continues to define where, when and how Americans vote in elections. Early methods for absentee voting that used the mail enabled military members to participate in elections when wartime deployments took them away from their polling precincts. The Civil War and World War II caused many states to temporarily establish or expand absentee voting for significant numbers of voters in the military. Allowances for civilians voting absentee grew in the early 20th century and in 1901 Kansas became the first state to permit voting by mail but limited this to railroad employees traveling for work. Since the 1980s, in addition to in-person voting, some jurisdictions, including eight states and the District of Columbia, have instituted all-mail voting with the automatic distribution of ballots to registered voters. The public health emergency of the Covid-19 pandemic brought about temporary procedures, new laws and debates over using the mail for voting. Objects on display focus on the early history of voting by mail in the U.S. and ways the mail is used in modern elections. A Civil War envelope for mailing soldiers’ votes on a tally sheet enabled deployed military service members to participate in the Ohio state election of 1864. World War II absentee voting materials developed for U.S. Armed Forces, including the design of a blank ballot allowed the government to distribute them before specific candidate names became available, thus accommodating weeks-long mailing time for U.S. forces overseas. Examples of modern election mail including an absentee ballot, an envelope for a mail-in ballot, an official election information guide, and notices announcing elections. “We are excited to present the role of mail in U.S. elections for government representatives serving the American public,” said Elliot Gruber, director of the museum. “The history of mail as an official conduit of election information and election voting materials has long been part of our nation’s history.” The exhibition is supported by public and exhibition programming, as well as educational resources for teachers. A special website makes available the stories, themes and historical artifacts presented in the exhibition. About the Smithsonian's National Postal Museum The National Postal Museum is devoted to presenting the colorful and engaging history of the nation's mail service and showcasing one of the largest and most comprehensive collections of stamps and philatelic material in the world. It is located at 2 Massachusetts Ave. N.E., Washington, D.C., across from Union Station. The museum is currently open Friday through Tuesday, 10 a.m. to 5:30 p.m. For more information about the Smithsonian, call (202) 633-1000. Contact Details Smithsonian National Postal Museum Marty Emery +1 202-431-8963 emerym@si.edu Company Website https://postalmuseum.si.edu/

July 31, 2024 09:26 AM Eastern Daylight Time

Former U.S. Comptroller General Walker Elected Federal Fiscal Sustainability Foundation Chairman

Federal Fiscal Sustainability Foundation

The Federal Fiscal Sustainability Foundation (FFSF), a non-partisan, non-profit organization dedicated to restoring fiscal sanity and sustainability in Washington, D.C., today announced the election of former U.S. Comptroller General David M. Walker as its Chairman. Walker and the entire Board are committed to securing a sustainable financial future for America and all Americans by advocating for a Fiscal Responsibility Amendment to the U.S. Constitution that is ratified by State Conventions of pledged delegates like the 21st Amendment. The FFSF Board is comprised of esteemed leaders, including a former Vice Chairman of the Joint Chiefs of Staff, a former state Attorney General, distinguished economic scholars, political leaders, and other thought leaders. The foundation’s founder, David Biddulph, tirelessly works to preserve the American Dream for his granddaughters and future generations, free from the burden of a crippling national debt. “FFSF is empowering citizens to shape our nation's financial future. We're advocating for a Fiscal Responsibility Amendment to the U.S. Constitution,” explained David Biddulph. “Traditional attempts to control government growth and debt have failed, making our mission more critical than ever. We are thrilled to have Dave Walker serve as our Chairman in these essential efforts.” Dave Walker is a seasoned public servant with a distinguished career spanning multiple presidential administrations from Reagan to the current Administration. He has received three Presidential appointments from Presidents Reagan, Bush (41), and Clinton with unanimous confirmation by the U.S. Senate each time. Walker has served as CEO of three federal agencies, two non-profits, and as a Partner and Global Managing Director for Arthur Andersen. His extensive board and advisory committee experience includes Social Security and Medicare, the United Nations, the Defense Business Board, and No Labels. Article V of the Constitution provides a pathway for change through a Convention of States, initiated by two-thirds of the states and ratified by three-quarters of the states. Despite the support of more than 34 states beginning in 1979, Congress has failed to act. Consequently, FFSF is pursuing legal action against Congress to compel action and is seeking a legislative fix introduced in Congress last year (H.C.R. 24) to mandate that Congress fulfill its Article V obligations. “The ticking federal debt bomb threatens our collective future. Failure to act will have serious adverse consequences for our economic security, national security, international standing, and domestic tranquility over time," Walker said. A Constitutional amendment is the only way to force current and future Congresses to restore fiscal sanity and sustainability." "The federal government just passed $35 trillion in debt, up from $5.7 trillion in 2000 and less than $1 trillion in 1979. Washington has lost control of the nation’s finances. It’s time for a Fiscal Responsibility Constitutional Amendment," Walker continued. ### For more information or to schedule an interview with Dave Walker or another FFSF spokesperson, please contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details Federal Fiscal Sustainability Foundation Dan Rene +1 202-329-8357 dan@danrene.com

July 30, 2024 09:40 AM Eastern Daylight Time

Text Patents a Method for Combining Asynchronous and Real-Time Communication

Text, Inc.

Text, a global leader in B2B text communication solutions, has secured its fifth patent in the United States. The patented "system and method" enables the seamless integration of asynchronous communication channels with real-time communication within a single platform. "Customers want to communicate with companies in various ways. Sometimes, an email or another method that allows the recipient to respond later is best, which is asynchronous communication. However, sometimes rapid, direct, real-time interaction is necessary. Our technology enables seamless integration of these communication types, providing real benefits for our clients: increased user satisfaction, faster issue resolution, and better management of existing information, " explains Konrad Kruk, Head of Widget and the patent's author. The patent granted by the United States Patent and Trademark Office (USPTO) describes a system and method that integrates asynchronous messaging with real-time communication, allowing smooth transitions between different communication modes within a single platform. The invention enables users to switch between messages (such as emails or SMS) and real-time interactions (such as voice or video calls) without leaving the communication platform or starting a new session. "This is our fifth patent, confirming our position as one of the technological innovators in the industry. We are especially proud because the secured solution introduces significant improvements in online communication, ensuring companies maintain uninterrupted and consistent communication with customers across various industries, " said Katarzyna Rogowska, head of Text's legal department. The key benefits of the newly patented solution for Text's clients and end-users include: - Improved communication efficiency: Combining asynchronous messaging with real-time communication on one platform reduces the need to switch between different communication tools, saving time and increasing productivity. - Enhanced user experience: Internet users communicating with companies via solutions like LiveChat can enjoy seamless communication, effortlessly transitioning between messaging and real-time conversations. This particularly benefits customer service, remote work, and collaborative projects. - Increased accessibility: The unified interface makes managing communications easier, ensuring that important messages and real-time interactions are never missed. This is particularly useful in environments where timely communication is critical. - Easier and more efficient record-keeping: The synchronization feature ensures that all communications are recorded, providing a reliable record of interactions. This can be crucial for legal, compliance, and reference purposes. - Scalability and flexibility: The system can be scaled to suit different organizational sizes and integrated with other systems, making it a flexible solution for various industries and applications. In summary, the invention registered by the USPTO enhances communication by combining the advantages of asynchronous messaging and real-time communication in one coherent system, offering increased efficiency, user experience, and accessibility for individuals and organizations. Operating in the “customer service” business, Text (formerly LiveChat) is one of the leaders in the global market for live chat solutions. Its LiveChat product supports companies in customer service, online sales support, and lead generation—allowing its partners to stay in touch with their customers anywhere and anytime. Text’s other products include ChatBot, HelpDesk, KnowledgeBase, and OpenWidget. LiveChat is used by over 37 thousand companies in 150 countries, the ChatBot product has over 2,800 customers in more than 30 countries, and the Helpdesk product has over 1,000 customers. Contact Details PR Team pr@text.com Company Website https://text.com/

July 29, 2024 05:34 AM Eastern Daylight Time

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