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The Outset Brings a New Beginning to Skincare

The Outset

Today, globally recognized actor Scarlett Johansson and her co-founder, entrepreneur, and beauty/fashion executive Kate Foster Lengyel, announced the highly anticipated US launch of The Outset, a modern collection of consciously clean, minimalist skincare essentials free from trends, harsh ingredients, and gender/age stereotypes. Anchored in purpose, The Outset celebrates The Start of You™ from product to mission, an ethos of optimism and empowerment also woven into philanthropic efforts that foster new beginnings for people and the planet. After years of serving as the face of several luxury beauty brands, Johansson made the conscious decision to step back from endorsements and immerse herself in the business of beauty with the ultimate goal of developing her own brand that represented her vision and values, but more importantly, answered unmet consumer needs. She spent five years educating herself on the industry, formulations, product development and brand identity, and partnered with Foster to conduct in depth market research to better understand what consumers wanted. With a vision to create a modern classic in skincare, Johansson and Foster were validated by what they learned and set out to develop an accessible approach to prestige beauty that is clean, reliable and democratic, proving that less is not only more, but what is in demand. The full range includes a thoughtfully curated collection of five skincare essentials that can be used as a full regimen or paired with your existing skincare, as these formulas will not compete with other active ingredients. Products are all under $55 and available on TheOutset.com beginning March 1, 2022. “I wanted to create and represent a brand that felt true to me, something real and intimate that others could see themselves in, too,” said Johansson. “The Outset was inspired by my own skincare ritual - a consistent routine of cleansing, prepping and moisturizing that keeps my skin on track and camera ready. I’ve found that great skin starts with the basics, and consumers we spoke with similarly expressed a desire to return to the essentials.” No matter where you are on your skincare journey, The Outset offers a simplified skincare solution that allows you to begin again. In a world of overcomplicated skincare routines and active ingredients that can irritate, The Outset believes that less is more and takes the guesswork out of skincare by offering skin-friendly, effective formulas that can be used by all. “The Outset provides benefit-driven formulas that don’t disrupt the skin barrier and instead work to preserve skin for the future,” said Foster. “Through our research, we found that 96% of prestige beauty consumers are generally happy with their skin and are more focused on preservation rather than transformation. The Outset is where simplicity and purpose meet; we help consumers find freedom in the uncomplicated through non-toxic yet effective formulas that nourish skin of all genders and generations.” Inside every product is The Outset’s signature Hyaluroset™ Complex, a clean ingredient blend that acts as a botanical alternative to hyaluronic acid. This nourishing powerhouse complex provides immediate and lasting hydration, plumping the skin to help reduce the look of fine lines while improving radiance. THE COLLECTION The Cleanser / Gentle Micellar Antioxidant Cleanser ($32) The Prep Serum / Firming Vegan Collagen Prep Serum ($46) The Moisturizer / Nourishing Squalane Daily Moisturizer ($44) The Night Cream / Restorative Niacinamide Night Cream ($54) The Eye Cream / Smoothing Vitamin C Eye + Expression Lines Cream ($42) At the heart of the line is the Daily Essential Regimen, a simple 3-step effort inspired by Johansson’s own daily routine: (01) Cleanse, (02) Prep and (03) Moisturize. This minimalist and clean approach is represented via a tightly curated and refillable skincare system that includes The Cleanser, The Prep Serum and The Moisturizer to soothe, hydrate, and rebalance the skin. The Outset excludes 2,700 potentially harmful ingredients to meet only the highest clean beauty standard, a “free from” list that is twice as long as standard beauty brands. Any ingredients that are incomplete, questionably sourced or unsatisfactory were banned. The Outset is fragrance-free, vegan, gluten-free, and nut allergen free, dermatologist and allergy tested, suitable for sensitive skin, and Leaping Bunny certified. Designed with sustainability in mind, the packaging incorporates glass, bio-resin and/or post-consumer recycled materials where possible, and product cartons are made with FSC certified materials. The brand is also a member of 1% for the Planet and has pledged to donate 1% of annual sales to support nonprofit organizations focused on the environment. “The Outset means a new beginning, which feels more relevant than ever at a time when we are all starting over and pressing the reset button,” said Johansson. “It took years for us to build a brand that was backed by quality and purpose, and I’m thrilled to finally share The Outset with the world. It’s an exciting beginning for me, as well.” For more information, images or quotes, please contact: BPCM Laura Schroeder, Director, Clean Beauty & Wellness, lschroeder@bpcm.com About The Outset: The Outset creates purposeful skincare products that are consciously clean and mindfully designed to elevate your everyday. Envisioned by Scarlett Johansson and her co-founder Kate Foster Lengyel, The Outset believes that clean and effective skincare should be universal, accessible and essential. Driven by values of radical simplicity, conscious minimalism, and universal optimism, The Outset helps people embrace the elemental and find freedom in the uncomplicated. The Outset is where you begin, again. theoutset.com | @theoutset on Instagram and TikTok About Scarlett Johansson: Scarlett Johansson is Founder and Chair of The Outset, a new clean beauty brand focused on simplicity via consciously clean ingredients and mindfully designed products. A Tony and BAFTA winner and two-time Academy Award nominee, Johansson is the highest grossing female actor of all time. She was most recently seen in the final installment of the Avengers film series, Avengers: Endgame, and reprised her role as “Natasha Romanoff / Black Widow” in the highly anticipated stand-alone film Black Widow. She earned Academy Award nominations for her work in Marriage Story, directed by Noah Baumbach, and in Taika Waititi's JoJo Rabbit. Other recent roles include Sing and Sing 2, Avengers: Infinity War, Lucy, Under the Skin, Ghost in the Shell, Isle of Dogs and Her, which earned her a Best Actress Award at the Rome Film Festival. A champion for giving back, Johansson has served as Global Ambassador for Oxfam and RED, and has actively supported philanthropic organizations including USA Harvest, Feeding America, AmfAR, Meals on Wheels, Solar Responders, Soles4Souls, and Planned Parenthood. About Kate Foster Lengyel: Kate Foster Lengyel is co-founder and CEO of The Outset. Foster is an entrepreneur and executive from the beauty and fashion industries. Her first foray into entrepreneurship was as founder and CEO of a digital platform focused on word-of-mouth product recommendations, which was acquired by media powerhouse Meredith Corporation in January 2020. Foster’s knowledge of e-commerce, marketing and brand strategy was built through a career of leadership roles at companies including the beauty division of Victoria’s Secret and Juicy Couture. Foster holds three degrees: an MBA from Columbia Business School, an MPS from the Fashion Institute of Technology concentrating in Beauty Marketing and Management and an AB from Colgate University. Foster volunteers her time as a mentor for Colgate’s Entrepreneurship Program and resides in Brooklyn with her husband and their two children. Contact Details Laura Schroeder lschroeder@bpcm.com

March 01, 2022 10:00 AM Eastern Standard Time

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LevLane Advertising Announces SVP, Partnerships and Development

LevLane

LevLane Advertising, a full-service, award-winning advertising agency based in Center City, Philadelphia, has announced Carl Cherkin, former Vice President of Communications and Business Development at Philadelphia Union, as the agency’s first Senior Vice President of Partnerships and Development. LevLane is a nationally recognized agency which offers creative services, brand planning, social media strategy, public relations, analytics, and more. It was founded almost 40 years ago and has grown to employ more than 75 full-time employees today. Bruce Lev, LevLane’s CEO, Chief Creative Officer, and co-founder, said that while driving in new business and expanding the agency’s presence in the region are primary goals for Cherkin, he fully expects him to step in and contribute in areas outside of partnerships and development. “That’s just who Carl is, and the exact reason we brought him onto our team.” In his previous role at Philadelphia Union, Cherkin was a member of the executive team responsible for launching Philadelphia Union, the city’s successful Major League Soccer team, where he remains a consultant, now in his 13 th season with the club. In addition to the ground-breaking launch, he established a number of successful relationships with corporate sponsors, Chambers of Commerce, and a vast and varied array of businesses, while continuing to generate a continuum of profitable business development opportunities at all levels for the club. Prior to his work in business development and communications, he had a successful career spanning decades in journalism and public relations. For Cherkin, the transition from Emmy Award-winning television sportscaster to business development executive was natural. “I’ve spent my entire career making connections and building relationships, it’s what I love to do,” he said. “I am looking forward to being a part of the team that pushes LevLane into its next phase of growth. We have incredible talent here and my hope is that our reputation for attracting creative powerhouses and impressive clientele makes us the number one agency in Philadelphia and mid-Atlantic region.” The agency has experienced steady growth throughout the past several decades—the decision to bring on a senior vice president for partnerships and development ensures that the agency as a whole remains energized. ‘‘This is an exciting time for LevLane and for me as well. I’ve been given a unique opportunity to work in an environment where the culture, already created, is so vitally important. That my lifelong friend Bruce Lev has been the driving force behind that culture, makes it that much more meaningful,” said Cherkin. “It’s incredibly motivating and at the same time challenging, to know that any and all of contributions I make to this extraordinary group of people will continue to enhance the growth and success of LevLane and its clients.” About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA, that has been building brands that people love for nearly 40 years. Contact Details Lauren Stralo +1 610-401-4825 lstralo@levlane.com Company Website https://www.levlane.com

March 01, 2022 08:07 AM Eastern Standard Time

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CSG Celebrates Milestone Implementation of Its Award-Winning Revenue Management SaaS Solution on AWS

CSG

CSG ® (NASDAQ: CSGS) helps the world’s most innovative companies ease the complexity of business transformation through innovative customer engagement, revenue management and payments solutions. Today at Mobile World Congress, the company celebrated its 25 th successful cloud revenue management solution implementation with CBTS, a division of Cincinnati Bell. This latest implementation hosted on Amazon Web Services (AWS) further solidifies CSG’s experience in delivering secure, scalable and agile software as a service (SaaS) business support systems (BSS) technologies that support the delivery of next-gen digital services. “Over the past decade, CSG has built the cloud revenue management market through collaborative innovation and flawless execution on AWS,” said Chad Dunavant, Chief Strategy and Product Officer at CSG. “Our work with forward-thinking brands, like CBTS, highlights our technical expertise and strategic vision to create extraordinary experiences not only for our customers, but for our customers’ customers. In this highly competitive age of converged connectivity, we have set the standard for how communications service providers can seamlessly build and offer dynamic, compelling digital services, while opening the doors to future-ready opportunities.” Recognized as an advanced tier AWS ISV Accelerate Partner, CSG delivers high-level customer experiences for global brands, revenue growth at scale, and infrastructure cost savings. The use of CSG’s award-winning, cloud-based solution on AWS helps companies launch and scale new digital services quickly to meet the ever-rising demands of today’s connected consumer economy and stay a step ahead for future growth. “CBTS continuously evolves to better serve the changing needs and demands of our customers in the digital age,” said Shannon Mullen, Senior Vice President of Administrative Services at CBTS. “To meet and exceed these expectations, we are investing in tools, processes and technology to deliver exceptional experiences to our customers. Choosing CSG provides the foundation for achieving this goal. Not only does the solution give us the flexibility, convenience and efficiencies we need to scale our operations and meet our growth goals, but CSG’s customer-centric culture and strong reputation made it the clear choice for our business.” “Working together, CSG and AWS make it easier for telecommunications companies to transform and modernize their BSS stacks” said Antonello Arpino, Principal BSS Business Development Manager at AWS. “Using SaaS solutions developed on AWS, telecommunications companies can accelerate their transformation journeys. CSG’s expertise in implementing 25 BSS SaaS implementations on AWS will help telcos of any size address the complexity of BSS transformation and turn it into a competitive advantage.” CSG’s portfolio of digital monetization solutions deliver best-in-breed SaaS technology that drive digital commerce innovation and create extraordinary customer experiences. To learn more about CSG on AWS, visit: www.csgi.com/portfolio/csg-and-amazon-web-services/ # # # About CSG CSG is a leader in innovative customer engagement, revenue management and payments solutions that make ordinary customer experiences extraordinary. Our cloud-first architecture and customer-obsessed mindset help companies around the world launch new digital services, expand into new markets, and create dynamic experiences that capture new customers and build brand loyalty. For 40 years, CSG’s technologies and people have helped some of the world’s most recognizable brands solve their toughest business challenges and evolve to meet the demands of today’s digital economy with future-ready solutions that drive exceptional customer experiences. With 5,000 employees in over 20 countries, CSG is the trusted technology provider for leading global brands in telecommunications, retail, financial services, and healthcare. Our solutions deliver real world outcomes to more than 900 customers in over 120 countries. To learn more, visit us at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2022 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names which are referenced in this document are the property of their respective owners, and all rights therein are reserved. Contact Details CSG Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

March 01, 2022 04:00 AM Mountain Standard Time

International Association of Political Consultants Condemns Russia Invasion of Democratic Ukraine

International Association of Political Consultants

Matthew Klink, President of the International Association of Political Consultants (IAPC) released the following statement in reaction to Russia’s invasion of Ukraine. “We join the global community in condemning Vladimir Putin’s decision to invade Ukraine. The fledgling Ukrainian democracy is the victim of an unprovoked action by Russia. They should cease this destructive action and immediately restore the democratically elected government and illegally seized territory.” “For over 54 years IAPC members have promoted democracy around the world. We are distressed to see an authoritarian government, in this case Russia, attempt to depose the democratically elected government of Ukraine.” “Democratic governments around the world need to come to the aid of a fellow democracy. We are witnessing increasing attacks on democracy around the world, and Russia’s actions only act as encouragement for other dictators and despots. The free and democratic nations of the world need to stand up to such a brazen assault on democracy.” “The IAPC stand in solidarity with the people of Ukraine and offer their support for the restoration of the democratically elected government of President Volodymyr Zelensky.” Established in 1968, The International Association of Political Consultants is committed to fostering democracy and the democratic process throughout the world. Members span a variety of political backgrounds and activities fostering the growing and diverse profession of political consulting as well as the practical aspects of democratic elections. Please note: Members of the IAPC are available for commentary on the ongoing crisis in the Ukraine. Contact Details President - IAPC Matt Klink +1 310-283-6267 matt@klinkcampaigns.com Vice President - Communications IAPC Marcel Wieder +1 416-907-2126 marcel@aurorastrategy.com Company Website https://www.iapc.org

February 25, 2022 04:02 PM Eastern Standard Time

You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

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The Channel Company Acquires Global Marketing and Data Services Agency bChannels

The Channel Company

WESTBOROUGH, MA – The Channel Company, the premier provider of news, insights, strategy, events, and marketing services for the technology channel in the United States, today acquired bChannels, a leading global marketing and data services agency specializing in the technology channel. With this strategic acquisition, The Channel Company will scale its full portfolio of services worldwide. It also adds powerful new data-driven capabilities to expand its clients’ partner networks and drive revenue. “The acquisition of bChannels is a bold step in our commitment to give our customers every advantage in the marketplace. This creates an unmatched portfolio of solutions that will transform how we enable our clients to win — anywhere in the world,” said Blaine Raddon, CEO of The Channel Company. bChannels provides scalable to- and through-partner marketing services, powerful partner data analytics, and market intelligence. The bChannels portfolio has tremendous synergy with The Channel Company’s end-to-end ecosystem of business outcome-driven strategy, insights, events, and marketing services. A Powerful Combination of Unique Strengths The Channel Company offers a wide range of products and services focused on the technology channel, including its CRN media entity, top industry events, online communities, consulting, research, education, and a full-service marketing agency. Adding bChannels to The Channel Company’s portfolio means that customers already familiar with The Channel Company’s offerings will now have access to exciting new capabilities. bChannels helps global technology vendors accelerate revenue growth to and through channel partners with its portfolio of services, including in-region marketing, data analysis, and competitive intelligence. Powering the bChannels product offering is its Intelligent Index TM database, the world’s largest partner capability database of more than 660,000 partners. Customers of bChannels will benefit from the extensive portfolio of additional marketing, creative, events, and consulting services that The Channel Company offers. Shared Goals and Values The Channel Company and bChannels share a common vision to provide clients with the best possible outcomes, employees with career development opportunities, and the company with a bold commitment to strategic growth. “Our organizations share a similar culture of client excellence, innovation, and deep technology channel expertise. We also share the vision to offer the most powerful suite of services for the technology industry in any market across the globe,” said Phil Gowing, Group CEO and Founder of bChannels. “This acquisition positions us to capitalize on the significant growth opportunity around data analytics, market intelligence, and the need for highly strategic global marketing within the technology channel. We welcome bChannels to The Channel Company family and look forward to working together to transform our customers’ and our employees’ growth,” said Raddon. bChannels’ M&A advisor was Grant Thornton UK and legal advisor was Capital Law Limited. The Channel Company received legal advice from Jones Day and due diligence advice from Alvarez & Marsal. About The Channel Company Headquartered in Westborough, MA, The Channel Company has been servicing the technology channel community for over 35 years. From CRN, the #1 source of technology news, insights and analysis for the IT Channel, to industry-leading events that connect clients to customers, to powerful research and engaging education to accelerate growth, to transformative marketing services to maximize investment, The Channel Company provides a full suite of business outcome-driven services focused on addressing the channelâs unique needs. The Channel Company is a portfolio company of investment funds managed by EagleTree Capital, a New York City-based private equity firm. www.thechannelcompany.com About bChannels With offices in the U.K., U.S., Spain, Malaysia, and Australia, bChannels is a leading global marketing and data services agency specializing in the channel. bChannels has helped global technology vendors accelerate revenue growth to and through channel partners for over 22 years through their portfolio of digital marketing, partner enablement and data intelligence services. bChannels provides a genuine presence in all regions and has a deep understanding of the cultural, economic, and market dynamics within them. This ensures delivery of program and project outcomes that maximize the sales potential in every partner network. www.bchannels.com Contact Details The Channel Company Corporate Communications +1 508-531-9172 corporatecommunications@thechannelcompany.com Company Website https://www.thechannelcompany.com

February 25, 2022 08:00 AM Eastern Standard Time

Gregg Castano, Founder and CEO of News Direct, is recognized in the PRWeek Dashboard 25 as one of the leading figures in the communications technology industry

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today announced that CEO and Founder, Gregg Castano, has been selected as one of PRWeek’s Dashboard 25 for 2022, which spotlights leaders shaping today’s $4.1 billion communications technology sector. “Having progressed in the comms tech space for over 32 years I am elated to receive recognition from PRWeek and join this year’s rankings of 25 influential veterans in the industry,” said Gregg Castano, Founder and CEO of News Direct. “I see a lot of innovation budding in the comms sector and it’s truly an exciting time to be leading News Direct in our mission to help move the industry forward so professionals have the modernized tech they need to stay ahead of the curve in today’s digital age”. Every year, PRWeek shares a list of 25 of the most influential people in communications technology, representing the enterprises that are shaping the communications industry. The annual list is published on PRWeek’s Dashboard, a resource used by communication professionals to track developing news in the field. This year’s Dashboard 25 members represent the biggest comms tech providers and platforms in the market and those up-and-coming disruptors that are inspiring the next phase of innovation. These individuals have achieved success within their own organizations, inspired colleagues past and present, and elevated communications technology to new heights through innovative and transformative work. “PRWeek Dashboard 25 is an amazing opportunity to celebrate the achievements of senior practitioners in the comms tech space, encompassing social media monitoring, influencer management, media analysis, media monitoring and press release distribution,” said Frank Washkuch, executive editor, PRWeek. “This list is a Who’s Who of the people helping PR executives prove their hard work is effective.” Throughout his career, Castano gained a comprehensive understanding of the news distribution industry which he used to launch News Direct to transform user experience, workflow, and pricing models to leverage the advances of the digital age. Key aspects Castano set to improve include the utilization of automation and AI to streamline editorial processes and provide greater control for the issuer, restructuring payment models to make pricing more transparent and predictable, and updating industry-leading security protocols. Castano’s achievements were recognized alongside other industry leaders, including executives at Google, PwC, Edelman, Critical Mention, WE, Cision, and more. The full list of nominees can be found on PRWeek here. To learn more about News Direct, please visit https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details North 6th Agency Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

February 24, 2022 02:02 PM Eastern Standard Time

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Goodway Group Named Global Digital Agency for Cybersecurity Company, Trellix

Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has partnered with Trellix, a newly launched cybersecurity company, for digital media and marketing services. Goodway Group will lead Trellix’s brand awareness multi-channel digital media strategy and analytics efforts, including the Trellix brand launch and advertising campaign. “We are thrilled to partner with Goodway Group to accelerate brand awareness,” said Brett Hannath, Chief Marketing Officer, Trellix. “As a new brand seeking to stand out in a crowded industry, Goodway Group’s understanding of the B2B technology landscape and their use of data to deliver results were huge selling points.” Trellix selected Goodway Group for its digital media expertise, award-winning AI-powered technology, as well as its extensive experience executing domestic and international campaigns on behalf of leading B2B brands. A market-leading security player, Trellix is a modern and innovative security company defining the extended detection and response (XDR) market. Goodway Group will be charged with driving awareness and targeting technology and business leaders globally. “We are honored to partner with Trellix on its first branding campaign,” said Michael Hayes, Chief Growth Officer at Goodway Group. “Our digital credentials are perfectly aligned with Trellix’s launch and growth goals. Our work with challenger brands navigating the complex media landscape and making smart and strategic investments to advance growth are two critical components to standing out in such a highly competitive space.” Trellix builds resilience and confidence in organizations through machine learning and automation. Trellix’s living security ecosystem, which learns and adapts to protect its customers from the most advanced threats, brings bold innovation to the XDR space. About Goodway Group Goodway Group is a leading data-driven and technology enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.Goodway Group. Honestly Smart Digital. About Trellix Trellix is a global company redefining the future of cybersecurity. The company's open and native extended detection and response (XDR) platform helps organizations confronted by today's most advanced threats gain confidence in the protection and resilience of their operations. Trellix's security experts, along with an extensive partner ecosystem, accelerate technology innovation through machine learning and automation to empower over 40,000 business and government customers. More at https://trellix.com. Contact Details Kite Hill PR for Goodway Group Patrice Gamble goodway@kitehillpr.com Company Website https://www.goodwaygroup.com/

February 23, 2022 09:30 AM Eastern Standard Time

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