Communications

Advertising Communications Graphic Design Internet Marketing Media Publishing SEO
News Release Digital Asset Direct

Proactive Group Holdings Joins Forces with Sevva AI in UK Government-Backed AI Sustainability Initiative

Proactive Group Holdings

Proactive Group Holdings Inc. (“Proactive”), the AI-powered digital stakeholder engagement firm, is pleased to announce its participation in an artificial intelligence pilot consortium backed by the UK government. This initiative, led by Sevva AI, a leading provider of generative AI automation for enterprise, is focused on the acceleration of trustworthy AI tools aimed at meeting critical sustainability goals and improving green revenue targets. Launched earlier this month and expected to extend into 2025, the collaboration will see the introduction of AI tools as early as April. The innovative technology promises to provide corporations and investors with sophisticated AI tools to manage the complex landscape of ESG investing mandates. The selection of Proactive as a project member follows Sevva AI's receipt of a £500,000 grant from Innovate UK, the UK Government Innovation agency that backs projects that enhance economic growth and productivity. The grant will partially fund the development of Generative AI tools aimed at sustainability assessment, with Sevva AI providing the other half of the required project funding. Emanuela Vartolomei, Sevva founder and Chief Executive, said: “Proactive was chosen for this project for being an early adopter of AI, demonstrating a keen interest in leveraging technology to enhance its sustainability footprint. If you have ambition to go beyond your peer group, you need a boost from AI.” Ian Mclelland, Chief Executive of Proactive, added: “We are delighted to be part of this ground-breaking project. It aligns perfectly with our internal efforts and the launch of our NewsifAI™ platform, our suite of writing and editing tools which has streamlined our news production process. We look forward to working alongside the Sevva team.” On February 5, Proactive unveiled the integration of artificial intelligence within its operations, marking a significant increase in content production capabilities for its financial news platform, Proactive Investors. This strategic advancement is centered around the development and deployment of bespoke generative pre-trained transformers (GPTs) within its proprietary NewsifAI™ editorial platform. About Proactive At Proactive, our mission is to provide best-in-class AI-powered digital solutions to companies across the globe seeking to improve engagement with their stakeholders. Our products deliver media support, corporate websites, engagement analytics, and shareholder tools for publicly listed issuers. Our purpose is to help companies improve their communication and engagement with their shareholders, stakeholders, and the broader investment community. Proactive provides solutions to almost 2,000 companies in Australia, Canada, UK, and the USA. For more information, click here. About Sevva AI www.sevva.ai is a leading provider of NLP and generative AI automation for tier-1 financial institutions and corporations. Sevva provides enterprise-grade automation of key workflows including research, investment and lending processes, sustainability and corporate reporting, regulatory alignment and investor relations. Sevva AI brings to organizations the unique opportunity to explore, test, and integrate AI Agents, Co-Pilots, and Chatbots into their workflows with ease. Contact Details Craig Ribton, Corporate Development Director +44 20 7989 0813 investors@proactiveinvestors.com Company Website https://www.proactive.inc

February 15, 2024 10:12 AM Eastern Standard Time

N6 Powered by KRMA Announces Acquisition of West of Fairfax

N6 Powered by KRMA

N6 Powered by KRMA (N6KRMA), an AI-powered digital marketing and communications agency, today announced its acquisition of boutique digital marketing agency West of Fairfax. Headquartered in Los Angeles, CA, West of Fairfax specializes in bespoke approaches to digital marketing reinforced by over a decade of experience partnering with global clients, including Selena Gomez, Bliss, Cincoro, COOLA, Dee Ocleppo, and more. The company provides a boutique, tailored experience for its clientele that achieves goals by establishing strong brand identities through collaborative partnership. Through the acquisition, West of Fairfax will continue to offer its thoughtful strategy and innovative storytelling approach while elevating the company to new heights. Founded six years ago by Courtney Lopez, Ryan Good, and Ray Lee, West of Fairfax began with its deep roots in social media. Today, the company is led by founder, Chief Executive Officer Courtney Lopez, and her all-female-powered team. West of Fairfax offers content creation, platform management, platform strategy, influencer programming, paid advertising, customized analytics & reporting, and more. With the added strategic support and merged resources of the N6KRMA team, Lopez aims to provide expert and expanded client services while creating unprecedented growth opportunities for the world-class West of Fairfax team. "We are thrilled to take this next step with N6 Powered by KRMA," says Courtney Lopez, Founder of West of Fairfax. "I always knew that we’d need a strategic partner to take the next step as an agency, and after many conversations and much consideration, the perfect fit came to us through N6KRMA; a partner that shares the same vision and standard of excellence for both clients and team members. This collaboration opens doors to many new and exciting possibilities with our expanded resources and a much wider offering of services. It also allows for a new level of care and possibility for the incredible women on our team, of whom I am very proud. The future feels very bright.” The acquisition reflects N6 Powered by KRMA’s commitment to creating a fully integrated offering for clients that combines public relations expertise, technology, cutting-edge digital marketing, and creative strategies. Launched in August 2023, N6KRMA was formed by merging leading AI-enabled marketing technology company KRMA with world-class public relations and marketing firms N6A and Studios. N6 Powered by KRMA brings together the best minds, clients, and capabilities to redefine marketing and public relations as many move into an increasingly data-centric marketplace. Morgan Harris, CEO of North Sixth Group, the parent company of N6 Powered by KRMA, shares Lopez’s excitement for the future: "I am truly excited by our partnership with West of Fairfax. This collaboration marks a significant milestone for N6KRMA, and together, we are poised to shape the future of our industry and deliver unparalleled services to our clients." To learn more about N6 Powered by KRMA and West of Fairfax, please visit N6KRMA.com and Westof.co. About West of Fairfax West of Fairfax promotes a personal, individualized experience that achieves your goals while establishing a strong brand identity and positive brand association. Thoughtful strategy and innovative storytelling are reinforced by more than a decade of experience partnering with global clients. About N6 Powered by KRMA At N6 Powered by KRMA, the ultimate marketing powerhouse comes to life through the seamless integration of public relations, AI, and an exceptional creative team. With unmatched expertise and proprietary AI technology, N6 Powered by KRMA empowers leading global brands to achieve remarkable marketing outcomes. By harmonizing the analytical brilliance of AI with the artistry of public relations and creative campaigns, N6 Powered by KRMA offers solutions that ensure clients thrive in the ever-evolving data-oriented marketing landscape. N6 Powered by KRMA was formed by merging leading AI-enabled marketing technology company KRMA with world-class public relations and marketing firms N6A and Studios. N6 Powered by KRMA is wholly owned and operated by North Sixth Group, a family office operating company with interests in media, marketing, technology, and sports and entertainment businesses. Contact Details N6 Powered by KRMA Jacky Agudelo jacky.agudelo@n6krma.com

February 15, 2024 09:00 AM Eastern Standard Time

Apple Shareholder: Company’s Actions on Human Rights Don’t Match Its Words

NLPC

Ahead of Apple Inc. ’s annual meeting on February 28, National Legal and Policy Center is highlighting a report it has filed with the Securities and Exchange Commission that explains how the iPhone maker’s claims about its respect for human rights fall far short of its real-world engagements and operations. NLPC, a shareholder in Apple, is sponsoring a proposal (No. 8 on Page 97 of the company’s proxy statement ) that asks the company to explain why its actions fail repeatedly to match its statements and policies regarding human rights, especially considering its ongoing pandering to the government of China. The SEC filing builds on the case made in the proposal, with extensive evidence of Apple’s concern for cheap labor and enormous profits, at the expense of the people who buy and make its products under the brutal communist regime. “Over the past ten years, various shareholders have brought at least six different proposals at Apple annual meetings because of its weaknesses when it comes to protecting human rights,” said Paul Chesser, director of NLPC’s Corporate Integrity Project. “Why does the Board of Directors have to keep addressing this issue? Because they only pay lip service to it, while their Chinese government business partners constantly violate standards of respect and decency. The U.S. State Department actually calls it genocide.” NLPC’s proposal and SEC filing note the following examples where Apple fails to follow its own proclamations regarding human rights, rendering them empty: Apple removed the New York Times ’s apps from the App Store in China in 2017, and removed apps including HKmap.live and Quartz from its offerings, during the protests in Hong Kong in 2019; The company severely restricted use of its AirDrop wireless filesharing feature on users’ iPhones during protests against Chairman Xi Jinping’s “zero COVID” policies in late 2022; The Beijing Municipal Bureau of Justice said in January 2024 that it had cracked Apple’s encryption and was able to track senders. According to The Epoch Times, “That allows local police to find ‘several suspects’ who use the iPhone feature to transmit files containing what authorities have referred to as ‘inappropriate remarks,’ according to the agency;” According to Reuters, “Apple has started requiring new apps to show proof of a Chinese government license before their release on its China App Store, joining local rivals that had adopted the policy years earlier to meet tightening state regulations.” Perhaps most telling, the tech giant lobbied against the Uyghur Forced Labor Prevention Act when it was up for consideration in Congress. “Apple wants to avoid this embarrassing issue so badly, that the Board asked the SEC to prevent our proposal from being heard by our fellow shareholders, by claiming that they were already addressing the issue,” Chesser added. “Fortunately – even under a presidential administration cozy with both Big Tech and China – the SEC staff followed the facts instead of political bias, and decided to allow our proposal at the annual meeting. “We look forward to explaining to our fellow shareholders why Apple’s carelessness over human rights presents fiduciary and reputational risks to the company.” ### For more information or to schedule an interview with Paul Chesser, contact Dan Rene at 202-329-8357 or drene@nlpc.org. Please visit http://www.nlpc.org. Founded in 1991, the National Legal and Policy Center promotes ethics in public life through research, investigation, education and legal action. Contact Details National Legal and Policy Center Dan Rene +1 202-329-8357 drene@nlpc.org Company Website http://www.nlpc.org

February 13, 2024 10:00 AM Eastern Standard Time

Bloomsbury Publishing new IR head hails the success of Sarah J. Maas franchise

Bloomsbury Publishing PLC

Bloomsbury Publishing's new head of investor relations Tamsin Garrity discusses the significant success of Sarah J. Maas's latest novel, "‘House of Flame and Shadow," which achieved global number-one status on Amazon upon its release. In an interview with Proactive's Stephen Gunnion, Garrity noted that this marks Maas's 16th book published by Bloomsbury, with six more titles under contract. Garrity highlighted the remarkable 79% year-on-year sales growth attributed to Maas's works, which also bolstered sales of her backlist titles. The popularity of the fantasy and sci-fi genre, as reported by Nielsen BookScan, has grown by 54% in the last five years in the UK, a trend that Bloomsbury is capitalizing on by representing other renowned authors within this genre, including Samantha Shannon, Susanna Clarke, Alan Moore, and Cixin Liu, whose "Three-Body Problem" series is anticipated to be a major Netflix release. Garrity also shared insights into her background and the reasons why Bloomsbury presents a unique investment opportunity. She emphasized Bloomsbury's diversified strategy, balancing academic and consumer publishing, which appeals to portfolio managers. The company's international revenue, digital and audio diversification, and successful acquisition strategy were highlighted as key factors in its growth and attractiveness to investors. Bloomsbury's ability to generate cash allows for reinvestment in its portfolio and acquisitions, contributing to the company's confident and ambitious outlook. With a 127% earnings growth over the last five years, Bloomsbury is positioned for continued success in the publishing industry. Contact Details Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

February 13, 2024 09:03 AM Eastern Standard Time

Video

COMPLIANT ANNOUNCES BOARD OF ADVISORS FEATURING RENOWNED LEADERS IN ADVERTISING, DIGITAL MARKETING, PRIVACY AND DATA GOVERNANCE

Compliant

Compliant, a data compliance technology company, announced today the formation of its Board of Advisors, which includes notable former and current advertising, digital marketing, privacy leaders and industry executives. The Board will provide strategic counsel on the company’s mission to help all stakeholders in the digital media ecosystem have the tools they need to ensure consumer trust, campaign performance and data compliance as the industry shifts from cookie-based targeting and measurement to new data signals and ad tech solutions. Compliant Indexes show the data flow around media that is bought and sold so that advertisers, agencies and publishers can understand how vulnerable or resilient they are from a data compliance perspective. According to Jamie Barnard, CEO of Compliant, “In this new advertising era, the expectation is that advertisers, agencies, publishers and ad tech providers will exercise greater oversight of the data flow tied to the media they buy or sell when shifting to new ROI-driving identifier solutions. This will be one of the most, if not the most, important digital media standards for the coming decade. Data compliance is a necessary companion in a cookieless world, and an expectation for consumers, regulators, brands and publishers.” He added,”We are overwhelmed by the number of industry experts wanting to help all stakeholders in the digital media supply chain implement data compliance practices as part of their responsible media frameworks. We are proud to have attracted this experienced and talented group of experts, many of whom have led other transformative eras in digital like programmatic, brand safety, and consent, to help us drive our mission forward and serve as strategic advisors to our leadership team.” The Compliant Advisory Board members are: Oleg Bershadsky, former Chief Operating Officer, Integral Ad Science Caroline Campbell, partner, LEO DIX; former Verizon Media SVP Communications John deTar, President, Global Data Bank Martin Gilliard, CEO Arteli; former Chief Information Officer, Barney’s Ryan Jamboretz, former President, Smartly.io Allie Kline, partner, LEO DIX; former Chief Marketing Officer, Verizon Media Jason Lohr, Director, Adobe Beth Mach, former Chief Communications Officer, True Car; former President, Dentsu X Sarah Ripmaster, Senior Vice President, Innovid; former Head of Sales, Technology IBM Stewart Room, Technology & Media Leader, DWF; President, UK National Association of Data Protection Officers, European Data Protection Board expert support pool Andrew Snyder, former Operating Partner at TCG; Senior Vice President, Meredith Tom Triscari, CEO, Lemonade Project The Compliant leadership team has unmatched expertise across privacy, digital governance and compliance technology, including Jamie Barnard (former Unilever), Elliot Bell (former Facebook), and Magid Souhami (former P&G). About Compliant Compliant is pioneering a new standard for data compliance in the digital marketing industry. The founders believe in a new path for digital media – one that is built with a privacy-safe future in mind, while preserving the economics that underpin the free Internet. Data compliance is becoming one of the most important digital media standards for the coming decade. And the tools brands, agencies, publishers and ad tech companies rely on most to navigate these headwinds are the Compliant Indexes which give the industry the tools it needs to go cookieless without risking consumer trust, campaign performance or compliance. For more information and to view Compliant’s Annual Publisher Audits, and recent release on the data compliance risk on over 90% of global digital media, visit www.compliant.global. Contact Details Kite Hill +1 724-787-1565 compliant@kitehillpr.com

February 13, 2024 09:00 AM Eastern Standard Time

Roberts & Ryan Inc., America's first Service-Disabled Veteran-Owned (SDVO) broker-dealer, is pleased to welcome Andrew Reynolds as its newest Managing Director.

Roberts & Ryan, Inc.

Andrew Reynolds joins Roberts & Ryan as Managing Director and has more than 30 years of experience in equity trading, capital markets, portfolio management, options & derivatives, sales & business development, investor relations, and corporate compliance. Prior to joining Roberts & Ryan, Mr. Reynolds was Head of Equity Trading and a Registered Principal at Tullett Prebon and KCCI Ltd. Before that, he was Head Trader and Floor Broker at Tradition North America and R.J. Murphy & Associates. Prior to that, he was Head Trader at Preferred Technology. Mr. Reynolds began his career as an Options Clerk at Pershing, LLC. “Andrew brings extensive experience in equity trading and represents Roberts & Ryan’s commitment to providing best in class service and execution,” said James McDevitt, Roberts & Ryan’s Senior Director of Equity Sales and Trading, Capital Markets. “He will be a tremendous advocate for our social mission of supporting veterans and their families. I’m very excited to have him join our team.” Mr. Reynolds is a member of the Securities Traders Association (STA), the Securities Traders Association of New York (STANY), Philadelphia Traders (ITAP), and the National Investor Relations Institute (NIRI). He holds SIE and FINRA Series 7, 24, 25, 55, 57 & 63 licenses. Mr. Reynolds served as a Technical Warfare Specialist, Team Leader, and Group Leader in the 25 th Infantry Division of the United States Army and is a graduate of Archbishop Ryan in Philadelphia. About Roberts and Ryan, Inc. Roberts & Ryan, Inc. is a Service-Disabled Veteran Owned (SDVO) broker-dealer with execution capabilities in the capital markets, equities, and fixed-income trading. The firm was founded in 1987 by a United States Marine Corps Vietnam combat veteran and Purple Heart recipient. With over $1.8 million in committed donations, Roberts & Ryan is active in donating to charitable foundations that make significant positive impacts in the lives of Veterans and their families, focusing primarily on general wellness, mental health, and career transition. To learn more about Roberts & Ryan, please visit www.roberts-ryan.com. Contact Details Michael C. Del Priore +1 646-859-4061 mdelpriore@roberts-ryan.com Company Website https://www.roberts-ryan.com

February 12, 2024 09:00 AM Eastern Standard Time

Image

Crypto Analysis Platform yPredict Completes All 8 Rounds of Presale Successfully, Expands Team to Accelerate Growth

Spark Metro PR

yPredict, an AI-powered crypto analysis platform, today announced it has completed all its presale rounds to develop its platform further. The additional capital will support yPredict's continued growth as it evolves into a fully-fledged asset analysis platform. "We are thrilled to complete this last presale round, which demonstrates strong investor confidence in our vision," said Raj Sharma, CEO of yPredict. "These funds will enable us to accelerate the development of our AI-driven platform as we scale our capabilities to empower crypto & stocks investors with actionable, data-backed insights." With the presale complete, yPredict is expanding its team by hiring for several key roles, including Product Manager, Digital Marketing Specialist, Technical Stock Chart Analysis Content Writer, and Crypto Content Writer. These hires will be instrumental as yPredict cements itself as an industry-leading crypto analysis solution. yPredict leverages advanced AI and machine learning to analyze financial market data and identify profitable trading and investment opportunities. The platform delivers personalized, easy-to-understand analytics to help traders of all skill levels make smarter investment decisions. "We are at the forefront of leveraging AI to democratize access to sophisticated crypto market analysis. Our technology enables anyone, not just seasoned professionals, to trade with confidence," continued Raj Sharma. "With our strong funding base and expanded team, we are poised to take yPredict to new heights in 2024 and beyond." For more information on yPredict and its AI-powered crypto investing platform, visit ypredict.ai. About yPredict yPredict provides AI-powered crypto market analysis platform designed to uncover predictive insights and enable high-probability trading. Built by a team of AI and finance experts, yPredict helps crypto investors of all experience levels make smarter trading decisions through advanced analytics and machine learning. The company is based in Wilmington, DE. Contact Details yPredict Ankit Singh +1 302-597-6768 team@ypredict.ai Company Website https://ypredict.ai/

February 11, 2024 05:25 AM Eastern Standard Time

Image

System1 Group Revolutionizes Ads for Maximum Impact in 2024

System1 Group

James Gregory, the CEO of System1 Group Plc joins Steve Darling from Proactive to provide insights into the company's unique approach to advertising. System1 Group aims to assist the world's largest advertisers in making data-driven creative decisions that lead to impactful business outcomes. The company leverages proprietary technology developed over two decades, allowing it to predict how emotions in advertising contribute to long-term market share growth. One standout feature of the company's approach is its ability to test ads and ideas within 24 hours, contributing to the creation of a massive global database of over 100,000 ads for benchmarking purposes. Gregory also highlighted the company's recent successes, including the addition of over 200 new customers in 2023, establishing partnerships with renowned brands like Pfizer, Tesco, Toyota, EasyJet, and others. Gregory emphasized the growing need for marketing teams to demonstrate commercial returns, highlighting a significant opportunity for increased pre-testing spending. Looking ahead to 2024, System1 Group is focused on growth within the $20 billion US dollar market, particularly in the United States. This growth plan is supported by substantial investments in branding, sales capabilities, and marketing efforts. As advertising budgets face increased scrutiny, System1 Group's unique approach provides valuable data and insights to maximize return on investment (ROI). This positions the company as a key player in the evolving advertising landscape, where data-driven decision-making is essential for advertisers looking to achieve impactful results and demonstrate the commercial effectiveness of their campaigns. Contact Details Proactive UK Ltd Proactive UK Ltd +44 20 7989 0813 uk@proactiveinvestors.com

February 10, 2024 06:12 AM Eastern Standard Time

Video

Geoff Reiss, Former GM of Yahoo Sports, Named Chairman of StreamLayer

StreamLayer

StreamLayer, a leader in the monetization of live OTT sports content, has appointed Geoff Reiss, the former GM of Yahoo Sports, as the company’s new chairman. Reiss, who also served as Head of Sports at Twitter and CEO of the Professional Bowlers Association, has an extensive record of leading groundbreaking sports media businesses, including his role in launching ESPN.com and ESPN's fantasy platform. As StreamLayer experiences a surge in demand for its video monetization technology, Reiss's timing couldn't be more opportune. The company's technology is increasingly sought after for its ability to unlock new revenue sources and attract younger audiences, a necessity as the industry undergoes a difficult transition from linear TV to streaming. StreamLayer is also planning to unveil a groundbreaking event-triggered, in-game advertising solution later this year, and Reiss will play a key role in its introduction to the market. "We're honored to have Geoff on board,” said John Ganschow, StreamLayer CEO. “His expertise in commercialization and partnership development will be invaluable as we tap into these new opportunities and expand our global reach across the sports media sector." “StreamLayer is at the forefront of developing new and incredibly exciting ways for fans to engage with live sports, and I couldn’t be more excited for the opportunity to help them become a fixture within the industry,” said Reiss. About StreamLayer: StreamLayer is revolutionizing the economic model for OTT providers around the globe. The Company’s proprietary Video Engagement Operating System (VEOS) enables content programmers and broadcast rights holders to transform linear streaming video feeds into highly monetizable interactive viewing experiences, seamlessly integrated into their own native app environments to facilitate valuable first-party data collection. StreamLayer is headquartered in Chicago, IL. Contact Details StreamLayer John Ganschow +1 312-543-0488 john@streamlayer.io Company Website https://www.streamlayer.io/

February 09, 2024 07:00 AM Central Standard Time

Image

1 ... 33 34 35 36 37 ... 309