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Appier empowers brands to gain a competitive edge in the AI revolution by targeting five key marketing objectives

Appier

TAIPEI, TAIWAN - Media OutReach - 21 November 2023 - Appier, a leading software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power digital marketing decision-making, has revealed the essential marketing objectives crucial for businesses navigating today's volatile global economic environment. The company has pioneered a comprehensive AI marketing assistant, designed to optimize efficiency across five critical domains. These include automated advertising material generation, seamless data integration for insights, streamlined customer journey planning, enhanced capture of interactive sales opportunities, and fortified conversational marketing strategies. Appier is dedicated to translating AI into tangible returns on investment through the power of software intelligence. Over the past four years, the company's product portfolio and market presence have seen continuous expansion, driving remarkable operational growth. With revenue growth surpassing fourfold in just five years, Appier remains at the forefront of innovation, leveraging generative AI's creative prowess and decision-making AI's capabilities to fortify its competitive edge. Amidst rising inflation, consumers are increasingly cautious in their spending choices. To capture consumer attention during this inflationary era, leveraging AI to enhance the digital advertising and marketing experience emerges as the key to success. Notably, generative AI currently holds a modest 3% share of the global digital marketing market. According to MarketResearch.biz, the adoption of generative AI in digital marketing could potentially reach a global market value of $19.5 billion by 2032, boasting an impressive average annual growth rate (CAGR) exceeding 29%. This underscores the significant growth potential of generative AI. Businesses that seize the opportunity to harness generative AI to boost productivity, coupled with the predictive power of AI to ensure a return on investment, can secure a competitive edge and bolster brand resilience. Appier also underscores the profound impact and emerging possibilities presented by generative AI. AI has ushered in a genuine computer era, propelling global enterprises beyond the realm of digital transformation and into an era powered by AI. The ascendancy of generative AI has not only revolutionized white-collar work but has also redefined the approach taken by marketers in crafting advertisements, shaping marketing content, and engaging in conversational commerce. Faced with this paradigm shift, businesses can embark on this journey by prioritizing relevant tasks, forming cross-functional teams, conducting small-scale trials, identifying models tailored to their organizations, and efficiently harnessing external resources. Beginning in the fields of advertising and marketing, they can optimize operational efficiency and extend the use of AI for broader business decision-making. Dr. Chih-han Yu, CEO, and Co-founder of Appier, shares this vision - "Appier consistently aligns with our clients, prioritizing a customer-centric ethos. Our team of domain experts spearheads innovative solutions, providing customers with the industry's most advanced AI technology, fortified by our proprietary technology and expanded services. We facilitate real-time data visualization, significantly reducing the time from data acquisition to actionable insights. This empowers our clients to develop cutting-edge AI models using their exclusive data, ultimately enhancing their brand's sustained competitiveness. Through the utilization of generative AI technology, we continuously elevate advertising and marketing outcomes, seamlessly integrating decision-making AI with domain expertise, effectively realizing our mission of 'Making AI easy by making software intelligent." Amid the ongoing economic volatility, Appier is actively creating a comprehensive AI marketing assistant for businesses. The primary goal is to enhance efficiency across five critical objectives: 1. Automatically generating advertising materials Digital advertising is a multifaceted domain that demands significant attention from marketers. It involves monitoring material performance, refreshing content, and creating seasonal visuals. Appier's marketing material generation instructions simplify this process using basic product images and audience profiles. Generative AI swiftly produces multiple sets of advertising materials that align with the audience and season. For instance, in the context of a food delivery app, Appier automates the creation of tailored advertising materials by considering business or product specifics, weather conditions, and audience interests. Real-time tracking enables the AI model to predict and generate similar materials, consistently enhancing advertising effectiveness. 2. Data integration for insights Unifying fragmented data across diverse marketing channels and swiftly extracting valuable insights has long posed a challenge for businesses and marketers. Appier's AI customer data platform offers a seamless solution by effortlessly consolidating data from various origins, encompassing online and offline sales data, user interactions across web and app marketing channels, and external system data. Once integrated, the platform creates a comprehensive 360-degree user profile, delivering clear insights into the user's journey at every interaction point. This real-time analysis allows for proactive exploration of potential customer needs. 3. Auto mated customer journey planning Appier's Co-pilot, driven by generative AI technology, takes the initiative to recommend customer journeys, streamlining work processes for marketers. To benefit from this feature, marketers simply need to outline their marketing needs, for example, "Assist in devising a new product promotion campaign, including step-by-step delivery of product details, features, and early bird offers." Generative AI can then promptly generate a user journey based on these guidelines, significantly reducing the time spent on the manual setup of each marketing stage. This in turn enables marketers to concentrate on the broader aspects of brand strategy planning. 4. Capturing interactive sales opportunities Each moment a customer engages with a website holds significant sales potential. Appier's AI models swiftly identify a customer's purchase intent and sensitivity to pricing, drawing insights from their collected user behavior data. Subsequently, it provides personalized product recommendations to streamline the purchasing process. For instance, when the system detects a price-sensitive customer, it may offer discounts to encourage them to finalize the purchase. On the other hand, for less price-sensitive customers, it can proactively suggest premium products or product bundles, thereby enhancing the average order value. 5. Stren gthening interactive conversational marketing Appier's conversational marketing platform operates in real-time, employing company-provided document data, including product specifics and FAQs, to educate AI models. This training results in contextually relevant dialogue content, ensuring more precise responses and elevating customer satisfaction. Furthermore, Appier's AI Click Optimization feature is tailored to segment-specific communication. It leverages analysis of past push notification records, user behavior, and preferences to target messages toward users with a higher likelihood of engagement. This not only saves businesses costs but also prevents the delivery of irrelevant messages to disinterested users. In the face of unpredictable economic conditions, Appier's harmonious blend of generative AI's creativity and decision-making AI's prowess plays a pivotal role in enabling brands to harness sales opportunities in various marketing scenarios. This, in turn, elevates the brand's distinctiveness, which holds particular significance in an uncertain economic climate. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe, and US, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more information about Appier and its applications of generative AI. Contact Details Appier Lara Sampara lara.sampara@appier.com Company Website https://www.appier.com/

November 21, 2023 02:37 AM Eastern Standard Time

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Digital Detox: What is it and Do You Need One?

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/jinxQF8-WHw By disconnecting from the digital world for an extended amount of time, people can experience reduced anxiety, better sleep, and a greater sense of presence in the real world. Digital detox also encourages healthier relationships with technology, aiding users in breaking the cycle of addiction to digital devices and regain control over their screen time. Especially as the holidays near, digital detox is top of mind for many Americans as they work to unplug and focus on being present with family, friends and loved ones. With the introduction of the new razr, Motorola is unveiling a new software experience called Moto Unplugged to help users take a break from their smartphone and remove distractions. Driven by Gen Z’s need to establish healthy boundaries with their devices, Motorola created Moto Unplugged to empower users to take a step back and match their mobile experience with their mindset - allowing them to choose when and how they want to disconnect. Setup is simple. Users choose essential apps and contacts they want notifications from. Then whenever they want to unplug, they select a time frame and start a digital break. For example, if a user needs to focus during work hours, they could choose to access only their email or Microsoft Teams and not see any other app during that Unplugged session. Or, for those looking to disconnect for some personal time, users can choose to limit which social media and messaging apps are accessible and which are temporarily blocked. That means more quality time with friends & family, more time to focus on the work that matters now, and more time to balance day-to-day life. Whatever the motivation may be, Moto Unplugged helps users disconnect and break away from the distractions of their phone. The pocketable design of the motorola razr and razr+ also lends itself to supporting users’ mental well-being with features like: An interactive external display: The razr offers a1.5" external display, ideal for those who want to disconnect while their phone is closed. Users can still view notifications, check their calendar and more on the external display, so they can stay connected, and not distracted. The 1.5" external display keeps users up to date with the latest notifications—without having to flip open the phone.. With the razr+, users have a larger 3.6" external display, which allows users to check notifications, respond to emails and messages, and manage virtually any app without opening the phone. This means users can check off tasks quickly without getting absorbed into their device. Innovative Flex View: Both devices also offer fun opportunities for content capture. Using Flex View, users can stand the phone at multiple angles - using it as a hands-free tripod of sorts. Both devices offer interactive camera features like Photo Booth, which can be fun for the whole family especially around the holidays. To learn more about Moto Unplugged and razr, the trendiest new device of the season, visit: motorola.com. About Hailey Bright Hailey Bright is a highly sought-after Television Host & Social Media Influencer who is best known for bringing her upbeat savvy know-how and expertise to audiences across the country. Hailey has hosted shows on ABC, CBS, NBC, FOX, MTV, Syfy, Spike TV, DirecTV, Red Bull Signature Series, GSN, KTLA, DEFY, Poker Central, POPSUGAR, Clevver TV News, Walmart, Toyota, Microsoft, Best Buy, TechCrunch, Dreamhack eSports, NewEgg, Echo Fox eSports, Regal Cinemas, & Warner Brothers. As an influencer, Hailey has over 150,000 dedicated online fans and has partnered with a number of brands including Amazon, Walmart, Hilton, Toyota, Kellogg’s, Suave, Sephora, Purina, Frito-Lay, Anheuser-Busch, Ubisoft, Polaroid, Hertz, Sundance, and Marvel Comics. She can currently be seen hosting on Red Bull’s Crashed Ice World Tour airing on FOX. When not working, you can find Hailey tinkering with the latest tech gadgets, decorating homes, planning her next off-the-beaten path getaway, being a food monster and eating everything in site, playing video games, running, or watching her favorite tv shows for the millionth time. Hailey loves to share a joke, have fun, and laugh with everyone she meets. Socials: Instagram 94.8k followers Facebook 20k followers Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 20, 2023 01:56 PM Eastern Standard Time

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Q GamesMela Launches In-App Purchases and Digital Trading

QYOU Media

Contact Details Doug Barker +1 437-992-4814 shareholder@qyoutv.com Company Website https://www.valuethemarkets.com

November 20, 2023 07:00 AM Eastern Standard Time

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TRON DAO Team at Binance Blockchain Week Istanbul 2023

TRON DAO

Geneva, Switzerland / November 17, 2023 / - TRON DAO attended as a diamond sponsor at the Binance Blockchain Week in Istanbul, held from November 8 to November 9, 2023. This exciting event gathered a variety of blockchain enthusiasts, sparking pivotal conversations aimed at charting the course for the next billion Web3 users. Featuring Insights from TRON's Thought Leaders Feroz Lakhani, Enterprise Lead at TRON DAO, captivated the audience with his keynote, "A Developer's Guide to TRON," detailing the opportunities the TRON network holds for creators and developers alike. Similarly, David Uhryniak, Ecosystem Lead at TRON DAO, addressed the subject "Crypto: A Global Crossroads," illuminating how TRON is navigating the intersection of global finance and cutting-edge tech to pave the way for innovation. Deepening Connections in Istanbul The TRON DAO team's journey at Binance Blockchain Week extended beyond technical insights, diving into the heart of Istanbul’s cultural vibrancy. They explored the city's storied streets, engaging with the energy and traditions of the local community. As TRON DAO bid farewell to Istanbul, they left enriched by the shared experiences and more committed to a vision for an inclusive and decentralized future, energized by the spirit of innovation that thrived throughout the Binance Blockchain Week. About TRON DAO TRON DAO is a community-governed DAO dedicated to accelerating the decentralization of the internet via blockchain technology and dApps. Founded in September 2017 by H.E. Justin Sun, the TRON network has continued to deliver impressive achievements since MainNet launch in May 2018. July 2018 also marked the ecosystem integration of BitTorrent, a pioneer in decentralized Web3 services boasting over 100 million monthly active users. The TRON network has gained incredible traction in recent years. As of November 2023, it has over 195.00 million total user accounts on the blockchain, more than 6.69 billion total transactions, and over $19.18 billion in total value locked (TVL), as reported on TRONSCAN. In addition, TRON hosts the largest circulating supply of USD Tether (USDT) stablecoin across the globe, overtaking USDT on Ethereum since April 2021. The TRON network completed full decentralization in December 2021 and is now a community-governed DAO. Most recently in October 2022, TRON was designated as the national blockchain for the Commonwealth of Dominica, which marks the first time a major public blockchain partnered with a sovereign nation to develop its national blockchain infrastructure. On top of the government’s endorsement to issue Dominica Coin (“DMC”), a blockchain-based fan token to help promote Dominica’s global fanfare, seven existing TRON-based tokens - TRX, BTT, NFT, JST, USDD, USDT, TUSD, have been granted statutory status as authorized digital currency and medium of exchange in the country. TRONNetwork | TRONDAO | Twitter | YouTube | Telegram | Discord | Reddit | GitHub | Medium | Forum Media Contact Hayward Wong press@tron.network Contact Details Hayward Wong press@tron.network Company Website https://trondao.org/

November 17, 2023 12:58 PM Eastern Standard Time

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HTX Futures Championship Is Live! Refer Friends and Compete for a Share of the 1.2M USDT Prize Pool and a Grand Prize of 1 BTC

HTX

In the blink of an eye, 2023 has drawn to a close, and the eagerly anticipated new round of the HTX Futures Championship has arrived. With numerous strong competitors in the futures market, who will emerge victorious and ascend to reign supreme? Why not seize the opportunity to showcase your skills and take part in the HTX Futures Championship? According to an official announcement from HTX, the new round of the HTX Futures Championship officially commenced on November 14 at 8:00 (UTC). Participants are now encouraged to bring their friends into the event and collectively vie for a prize pool of 1.2 million USDT, along with a grand prize of 1 BTC. This month-long event will last from November 14th, 8:00 (UTC) to December 14th, 8:00 (UTC), offering participants the opportunity to partake in a variety of compelling competitions, including the Referral Competition, Individual Challenge, Team Challenge, and Lucky Draw. As of 6:00 (UTC) on November 15, a total of 2,386 participants have registered for the event. The larger the number of participants, the greater the prize pool. Take immediate action by clicking the Register Now button on the event page to enroll and take part in the championship. Event 1: Referral Competition: Invite friends to trade futures and grab up to 240,000 USDT Referral Prize Pool: Participants invite friends to sign up on HTX and encourage them to trade futures during the event period. Your invitees will be considered as your valid referrals, if they achieve a cumulative trading volume of ≥ 1,000 USDT. Participants must have ≥ 5 valid referrals to qualify for the referral ranking and become eligible to share 50% of the Referral Prize Pool & New Trader Prize Pool (The Referral Prize Pool and the New Trader Prize Pool each account for 50% of the total funds in the Referral Prize Pool & New Trader Prize Pool). New Trader Prize Pool: During the event period, participants who trade futures for the first time and reach a cumulative trading volume of ≥ 10,000 USDT will qualify to share 50% of the Referral Prize Pool & New Trader Prize Pool. However, a single participant can receive a maximum reward of 10 USDT. Event 2: Join the Individual Challenge and compete for up to 360,000 USDT During the event, participants who engage in futures trading and achieve a cumulative trading volume of ≥ 500,000 USDT will be entitled to compete in the trading volume leaderboard. A prize pool of up to 360,000 USDT in Futures Trial Bonuses will be shared among the top 100 participants. However, please pay attention to the following points: Individual futures trading volume = Total opening + closing amounts during the event period. In the event of multiple participants having the same trading volume, rankings will be determined based on their PnL ratios. Event 3: Team up for shared success and vie for up to 600,000 USDT In the team-up period, participants can opt to either create their own teams or become part of established ones. A team will be deemed successfully formed when it encompasses at least 5 members. During the challenge period, team members can bolster their team's PnL by trading futures. The top 20 teams with the highest cumulative PnL will qualify to share a Team Challenge Prize Pool of up to 600,000 USDT. Team Challenge Prize Pool Here are the rules for how rewards are distributed among team members: The team leader can receive 10% of the team rewards, and the remaining rewards will be distributed based on the individual PnL rankings of team members (including the team leader). The 1st place is eligible for 30% of the team rewards, the 2nd place is eligible for 20% of the team rewards, and the 3rd place is eligible for 10% of the team rewards. Other qualifying team members can evenly split 30% of the team rewards (Each individual's share cannot exceed 10%; if it does, it will be calculated at 10%). Throughout the team-up period, team changes after joining are not permitted. For a team to be considered successfully formed, it must consist of ≥5 members. At the end of the team-up period, teams with <5 members will be dissolved, and their members will be randomly reassigned to other teams. The calculation of the team's PnL will incorporate only the PnL of team members who have reached a cumulative trading volume of ≥ 200,000 USDT. Only the realized PnL from closed positions during the event period will be included. If multiple teams or participants within a team have the same PnL, rankings will be determined based on their cumulative futures trading volume. Event 4: Lucky Draw: Complete trading tasks for a shot at winning 1 BTC During the event period, participants will receive 1 entry into the lucky draw every time they achieve a futures trading volume of 5,000 USDT in a day. Each participant has the chance to gather up to 10 entries for the lucky draw per day. Participants' trading volumes will be reset to zero when a new day starts. The lucky draw boasts generous rewards, offering a chance to win up to 1 BTC. Participants' trading volume and lucky draw entries will be reset to zero every day, and any unused entries will be nullified. Fair Play on Global Stage: Trade with Confidence at HTX, A Top 3 Crypto Exchange for All Your Needs HTX, a top 3 crypto exchange worldwide, has maintained a flawless security record for the past decade. With a robust risk management system in place, HTX ensures the safety of users' assets. With top priority given to asset transparency, HTX regularly discloses its Proof of Reserves (PoR) audit reports to the public. Currently, HTX has upgraded to a dual PoR audit mechanism, utilizing Merkel Tree-based solutions and Zero-Knowledge Proof (ZKP), ensuring complete transparency of assets that can be verified at any time. At present, HTX has released the PoR audit reports for the 13th time, with data audited as of 00:00:00, November 1, 2023. Moreover, HTX consistently maintains a reserve ratio exceeding 100%. Furthermore, HTX boasts exceptional asset liquidity, guaranteeing the prompt fulfillment of users' trading needs. By choosing HTX, you are opting for a trusted crypto exchange that offers secure and efficient services for investors worldwide. In its vision for the upcoming decade, HTX aspires to evolve into an all-encompassing platform that spans spot trading, derivatives trading, and wealth and asset management. It aims to become a trusted metaverse free port for global users in the Web3 era. About HTX Founded in 2013, HTX has evolved from a crypto exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, wallets, research, investment, incubation and other areas. HTX serves millions of users worldwide, with a business presence covering over 160 countries and regions across five continents. Its three development strategies - "global development, technology drives development, and technology for good" underpin its commitment to providing comprehensive services and values to global cryptocurrency enthusiasts. Contact Details Michael Wang glo-media@htx-inc.com Company Website https://www.htx.com/

November 16, 2023 12:30 PM Eastern Standard Time

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TUSD Attends Binance Blockchain Week as a Diamond Sponsor

TUSD

Binance Blockchain Week 2023 took place in Istanbul, Turkey from November 7-8. Themed on empowering the next billion with the future of Web3, this year's gathering focuses on how blockchain and cryptocurrencies can financially empower a billion more users around the globe. The event brought together a diverse group of top blockchain experts worldwide to discuss market dynamics in trending areas such as Web3, DeFi, and stablecoins, providing a wealth of expertise and investment insights. TUSD was invited to the conference as a top-tier Diamond Sponsor. The prospects and challenges currently faced by stablecoins came to be one of the spotlights at the conference. At the Main Stage discussion titled "Unlocking Value and Stablecoin Adoption in Asia", the guest speakers analyzed the current state and future prospects of stablecoin trading in the Asia Pacific region, while acknowledging the immense potential of stablecoins to transform the future of crypto finance. The global community has come to recognize the significance of the Web3 industry, with the Asia-Pacific region particularly stressing it as a key sector for future development. Countries and regions such as Hong Kong, Japan, and Singapore are enacting laws and providing official guidance to support the growth of their local crypto economies, and stablecoins have garnered substantial attention. Being a burgeoning epicenter for crypto development, Turkey wholeheartedly embraces crypto payments dominated by stablecoins. Now, the fluctuating exchange rate of Turkish lira has troubled the Turkish people. But stablecoins not only provide stability in value but also utilize blockchain technology for settlements, thereby reducing costs. Thus, some people believe that stablecoins can effectively alleviate this predicament and make people's lives easier. In recent years, TUSD has focused on developing multi-chain versions to inject stable and high-quality liquidity into various DeFi ecosystems, while also embracing market trends by enhancing blockchain technology adoption in real-world payments. This provides various projects with reliable crypto options and propels crypto payments. Various projects have accepted TUSD as a major payment option, including Web3 shopping platform UQUID, the crypto-friendly travel-booking platform Travala.com, and CryptoWallet.com, a one-stop shop for crypto transactions. As of now, TUSD is available on over 100 digital asset exchanges and an assortment of DeFi platforms across the globe. It has a total supply of 3,334,570,520 and 409,172 holder addresses, ranking fourth among all stablecoins in the market. A TUSD spokesperson noted, “As the world’s first dollar-pegged stablecoin that is attested live on-chain by an independent third party, TUSD strives to become the go-to choice for global crypto payment and transfers services by lowering payment costs and offering more use cases.” About TUSD TrueUSD (TUSD) is the first digital asset attested live on-chain by an independent third-party institution and pegged at 1:1 to the U.S. dollar. It has been listed on 100+ trading platforms such as Binance and HTX, and is live on 10+ mainstream public chains including Ethereum, TRON, Avalanche, BNB Chain, Fantom, and Polygon.TUSD is attested in real-time by The Network Firm LLP, an independent and industry-specialized certified public accountant (CPA) firm, and integrated with Chainlink's industry-leading Proof of Reserve to secure minting and further ensure transparency and reliability. TUSD was granted by the government of Commonwealth of Dominica statutory status as authorized digital currency and medium of exchange on October 7, 2022. Contact Us Website | Twitter | Medium | Discord | Telegram | YouTube | Instagram Contact Details Cristian Ng pr@trueusd.com

November 16, 2023 12:14 PM Eastern Standard Time

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Navigating Open Enrollment

YourUpdateTV

Open Enrollment season is underway, and as we look ahead to 2024, now is the time to assess health care coverage options and select the plan that is best for you and your budget. Recently, Rhonda Randall, the Chief Medical Officer of UnitedHealthcare Employer and Individual participated in a nationwide satellite media tour to share tips for navigating the Open Enrollment season. A video accompanying this announcement is available at: https://youtu.be/mhpkMs2vBGk Enrollment periods aren’t the same for everyone, so there are key dates to keep in mind depending on your circumstances. Many employers set aside a 2- to 3-week period between September and December when employees can select health benefits for the following year. But just as millions of Americans prepare to choose health insurance for next year, a recent survey revealed that 1 in 3 people (36%) spend less than 1 hour reviewing their benefits options. For most people, not making an enrollment decision means you may be locked into your current plan for the upcoming year. If anything has changed this year – either with your current plan, health status or budget – that decision to do nothing could lead to unpleasant surprises or missed cost-savings in 2024. Because everyone has unique health and budget needs, and there is no one-size-fits-all approach to selecting a health plan, it’s important to stay informed before making these decisions. When choosing a health plan, here are a handful of tips that will hopefully lead to better health and cost savings: Take your time and consider all of your options Learn the language Help prevent financial surprises Check for mental health coverage Don’t forget about specialty benefits Look into wellness programs Explore virtual care services Visit UHCOpenEnrollment.com for tips, resources and information on plans in your area About Rhonda Randall Rhonda L. Randall, D.O., is the Chief Medical Officer of UnitedHealthcare Employer & Individual, the nation’s largest business serving the health coverage and well-being needs of nearly 28 million Americans. Dr. Randall collaborates with U.S. employers who are looking for quality, cost-effective, long-term solutions to health benefits for their employees and retirees. She also leads the clinical strategy development for these businesses to improve quality outcomes, ensure affordability and improve health and well-being. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 16, 2023 11:00 AM Eastern Standard Time

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Launch of "Sustainable Sustainability"– a playbook on marrying profit and purpose

Stewardship Asia Centre

SINGAPORE - Media OutReach - 16 November 2023 - Stewardship Asia Centre (SAC) is pleased to announce that "Sustainable Sustainability: Why ESG Is Not Enough," published by Penguin Random House, will be available for purchase from 21 November 2023. Authored by SAC's chief executive officer and Wall Street Journal and Amazon bestselling author Rajeev Peshawaria, the book discusses the limitations of ESG, a framework largely based on rules, incentives, reporting and measurement. It emphasises the need for steward leadership to create a win-win-win future for stakeholders, society, and the environment and offers a practical, step-by-step playbook for any commercial entity that wants to succeed at marrying profit and purpose. The print edition will be available on Amazon Singapore on 21 November 2023, and the e-book will be available globally on 28 November 2023. The global print edition is slated for late January 2024. "To address today's existential challenges, we need innovation of the highest order, and innovation can neither be legislated nor driven by extrinsic incentives alone," said Mr Peshawaria. "We need a values-driven revolution with steward leadership at the core to drive a win-win-win future for stakeholders, society and the environment." The book has received advance praise. " Sustainable Sustainability is a must-read for anyone interested in turning a vision into meaningful action. Rajeev provides a compelling argument for genuine stewardship and offers practical steps for businesses. The recommendations are backed by extensive research and inspiring real-world examples—making it all real," said Ahmed Mazhari, President of Microsoft Asia. Paul Polman, the former CEO of Unilever and the author of Net Positive, said, "This is not a crisis of climate change, inequality, or food security. Many will argue that this is a crisis of greed, apathy, and selfishness. Sustainable Sustainability shines a light, with some practical examples, on what it takes to be a leader in today's world." More details can be found at https://www.sustainable-sustainability.com/. About Stewardship Asia Centre (SAC) SAC is a non-profit organisation established by Temasek Holdings, dedicated to helping business and government leaders, investors, and individuals activate stewardship practices through research, executive education and engagement. We define stewardship as creating value by integrating the needs of stakeholders, society, future generations and the environment. Contact Details Stewardship Asia Centre Ang Bee Lin beelin@stewardshipasia.com.sg Flame Communications Florence Fang florence.fang@flamecomms.com

November 16, 2023 09:00 AM Eastern Standard Time

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SIGMA Announces Release of 70-200mm F2.8 DG DN OS | Sports Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, the US subsidiary of SIGMA Corporation (CEO: Kazuto Yamaki. Headquarters: Asao-ku, Kawasaki-shi, Kanagawa, Japan) is pleased to announce the official release of the highly-anticipated SIGMA 70-200mm F2.8 DG DN OS | Sports lens. A reliable and lightweight large-aperture telephoto zoom lens designed exclusively for full-frame mirrorless cameras, the 70-200mm F2.8 DG DN OS | Sports is available for Sony E-mount and Leica L-Mount. Combining high-speed AF, remarkably effective OS, exceptional mechanical reliability, and superior optical performance, this high-performance lens is purpose-built to meet the rigorous demands of professionals, and is suitable for a wide range of styles and genres including nature, wildlife, photojournalism, action sports, wedding and portraits. The lens will retail for $1,499 USD and will be available through authorized retailers on December 7, 2023. Dust and splash-proof construction, high-performance optical stabilizer (OS), and an inner zoom mechanism that does not affect barrel length, are all features designed for the most demanding photographic conditions. It is also the first SIGMA DN zoom lens to be equipped with an aperture ring (click/declick type). Streamlined optical design and a multi-material structure featuring magnesium and TSC have resulted in a lightweight lens body. A new compact tripod collar and foot also help minimize weight, as does a CFRP (carbon fiber-reinforced plastic) lens hood. Compared to the 70-200mm F2.8 DG OS HSM | Sports for DSLR cameras (1,805g for SA mount), the 70-200mm F2.8 DG DN OS | Sports is significantly lighter (1,345g for L-Mount). Featuring Dual HLA-driven floating focus for fast, accurate AF, the focus lens is driven using a high-thrust HLA (High-response Linear Actuator) as the focus actuator, and a floating focus is used to achieve high-speed AF drive. The floating configuration of this lens, in which the two focus groups are driven in opposite directions, reduces the amount of movement of each focus group to about half that of a single group focus system, achieving extremely fast AF that is highly responsive. The latest OS2 stabilization algorithm achieves image stabilization performance of 7.5 stops at the Wide end and 5.5 stops at the Tele end. The SIGMA 70-200mm F2.8 DG DN OS | Sports has very minimal focus breathing on both the wide and tele ends, making it a powerful lens for video applications. The minimal change in center of gravity enables stable shooting in all situations, including handheld, on a tripod, and with a gimbal. During zooming, five groups are moved to suppress aberration fluctuation, achieving high optical performance throughout the zoom range. Learn more about the SIGMA 70-200mm F2.8 DG DN OS | Sports lens: https://www.sigmaphoto.com/70-200mm-f2-8-dg-dn-os-s Exclusively for mirrorless cameras | Compatible with full-frame cameras S | Sports SIGMA 70-200mm F2.8 DG DN OS Performance, reliability, and mobility at its highest level. High-speed AF and optical stabilizer function that maximize superior optical performance Top-level build quality condensed into a highly mobile lens A wealth of functions to assist professionals Supplied accessories: Case, LENS HOOD LH860-01, TRIPOD SOCKET TS-151, FRONT CAP LCF-77mm III, REAR CAP LCR II Available mounts: L-Mount, Sony E-mount Launch date: December 7, 2023 * The appearance and specifications of the products are subject to change. * Sony E-mount lenses are developed, manufactured and sold in accordance with the E-mount specifications licensed under a license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA70200mmSports #SIGMASports #SIGMADGDN Packed with all the technology SIGMA has to offer. The large F2.8 aperture provides stable and high descriptive performance at all zoom and focus ranges. The high-speed AF with a dual HLA (High-response Linear Actuator) based on a floating focus structure, and the Optical Stabilizer function with the OS2 algorithm with up to 7.5 stops of correction effect*, ensure that users can take the right shot when there is no room for error. The highly mobile lens with high durability, rigidity, and texture is equipped with a wealth of functions to assist comfortable shooting, including an inner zoom mechanism for easy handling, as well as an aperture ring and switches with various customization functions. The flagship SIGMA 70-200mm F2.8 DG DN OS | Sports, combined with the best of SIGMA's latest technologies to meet the high-level demands of professionals, has finally arrived. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) [Key Features] 1. High-speed AF and optical stabilizer function that maximize superior optical performance The SIGMA 70-200mm F2.8 DG DN OS | Sports, developed with professional use in mind, offers not only high optical performance, but also high-speed AF with a dual HLA (High-response Linear Actuator) and an optical stabilizer function with up to 7.5 stops. The Sports line lenses offer high optical performance, and all functions are based on state-of-the-art technology. High descriptive performance at all zoom and focus ranges The latest optical design, which employs luxurious glass materials including 6 FLD and 2 SLD elements of special low-dispersion glass, delivers high resolving power throughout the entire zoom range. Three aspherical lenses are used, as they are now indispensable for superior optical performance and streamlined lens construction. The exceptionally high precision of the aspherical lenses, which take advantage of the technical capabilities of SIGMA's only production facility, the Aizu factory, further improves optical performance. The incorporated floating focus is advantageous in improving short-range performance, ensuring a stable, high-level image quality throughout the entire range from the minimum focusing distance to infinity. High-speed AF with a dual HLA The SIGMA 70-200mm F2.8 DG DN OS | Sports with floating focus has a structure in which the two focus groups move in opposite directions, thereby reducing the amount of focus lens movement by about half. In addition, the use of an HLA (High-response Linear Actuator) motor in each of the two focus groups enables high-speed autofocusing. In addition to being fast and accurate, the lens also employs a control program that is designed to be quiet, so users can shoot movies comfortably without worrying about noise. OS2 algorithm in optical stabilizer function The latest OS2 optical stabilization algorithm provides an extremely high image stabilization effect of 7.5 stops at the wide end and 5.5 stops at the telephoto end*. The lens is equipped with two OS modes: Mode 1 is suitable for general shooting, and Mode 2 is ideal for panning shots of motorsports and other sports. In Mode 2, SIGMA's Intelligent OS, an algorithm specially designed for panning shots, enables effective image stabilization even when the camera is moved vertically or diagonally, irrespective of the horizontal and vertical orientation. This ensures that the subject's movement can be captured without losing the panning shot effect. * Based on CIPA guidelines (Measured at 70mm and 200mm with a 35mm full-frame image sensor) Designed to minimize focus breathing The lens has been designed to suppress focus breathing. The change in angle of view due to focus shift is minimized, creating a natural-looking focus shift when recording video. Designed to minimize flare and ghosting Flare and ghosting, which reduce image quality, are addressed under all conditions of incident light based on the most advanced simulation technology. High backlight resistance enables clear and sharp images under any lighting conditions. 2. Top-level build quality condensed into a highly mobile lens SIGMA is committed to excellent build quality in all its lenses. Among them, the SIGMA 70-200mm F2.8 DG DN OS | Sports, which is part of the Sports line, offers not only high weather resistance performance for shooting in harsh environments, but also improved quality and durability through the use of cutting-edge materials in appropriate places based on a streamlined optical and mechanical design. At the same time, a high level of mobility is also realized, resulting in a professional equipment that can be used with confidence over the long term. High quality and durability despite its small size and light weight The latest optical and mechanical design streamlines the lens configuration and internal structure, resulting in a significantly smaller and lighter body than the previous SIGMA 70-200mm F2.8 DG OS HSM | Sports model. The body, including the hood, features a "multi-material structure" that optimally arranges materials such as magnesium, CFRP*1, and TSC*2. Even with enhanced mobility, the lens features SIGMA's renowned excellent build quality, including high durability, reliable rigidity, and various control rings and switches that have been carefully designed to feel good. * 1 CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. * 2 TSC (Thermally Stable Composite) is a type of polycarbonate with a thermal expansion rate similar to that of aluminum. It has high affinity to metal parts which contributes to high quality product manufacturing. Adoption of inner zoom mechanism The zoom mechanism employs an inner zoom. Since the total length of the lens does not change with zoom operation, it is easy to handle when shooting hand-held, highly stable when installed on a gimbal, and resistant to dust and water droplets. Weatherability of Sports line specifications The mount connection, manual focus ring, zoom ring, switches, switch panel and exterior connection are all dust and splash resistant* to prevent dust and dirt from entering the lens. Further, the front element of the lens features a water and oil repellent coating to facilitate maintenance when water droplets or dust adhere to the lens. * The structure is designed to be dust and splash resistant, but not waterproof. Be careful not to bring the lens in contact with a large amount of water. Water inside the lens may cause major damage and even render the lens unrepairable. 3. A wealth of functions to assist professional photographers In addition to an aperture ring, a magnesium tripod mount, and various switches, the highly mobile lens has a wealth of functions available, enabling a more comfortable and versatile shooting experience for users. Equipped with an aperture ring This is the first SIGMA zoom lens for still photography to be equipped with an aperture ring. It is also equipped with an aperture ring click switch and an aperture ring lock switch, allowing for aperture operation suited to the shooting application. Newly developed tripod socket The lens body incorporates an Arca-Swiss compatible magnesium alloy tripod socket. The detachable leg is newly designed for the SIGMA 70-200mm F2.8 DG DN OS | Sports in order to achieve a compact and lightweight design. Customizable functions Equipped with a Focus Limiter switch, the lens enables users to limit the focus driving range during AF when necessary, allowing quick and precise focusing. Further, the lens features three AFL buttons* ready to be assigned to preferred functions using the camera. The AFL buttons are easy to operate regardless of how the camera is oriented or which settings are used. For the L-Mount version, the SIGMA USB DOCK UD-11 can be used to set OS operation or focus limiter range for the Custom Mode switch. * Only on compatible cameras. Available functions may vary depending on the camera used. Tele Converter for L-Mount (1.4x / 2.0x) The L-Mount version of the lens is compatible with the SIGMA TELE CONVERTER TC-1411 (1.4x) and TC-2011 (2.0x). Using a tele converter, the focal length can be multiplied by 1.4x and even 2x, for AF-enabled shooting at ultra-telephoto focal lengths of up to 400mm. Cover-type lens hood included A lightweight, high-strength, exclusive cover-type lens hood made of CFRP* is included. In addition to its slim design that does not impair the mobility of the lens, the tip of the hood is rubberized to protect the lens from abrasion and scratches caused by placing the lens upside down. * CFRP (carbon fiber reinforced plastic), a light but strong material used in the interior and exterior fittings of aircraft, among many other applications. [ Additional Features ] Lens construction: 20 elements in 15 groups (6 FLD, 2 SLD, 3 aspherical elements) OS (Optical Stabilizer) function with the latest "OS2" algorithm Inner zoom Inner focus system Compatible with high-speed autofocus HLA (High-response Linear Actuator) Compatible with Lens Aberration Correction * Function available on supported cameras only. Available corrections or auto correction functionality may vary depending on the camera model. * On cameras where lens aberration correction is controlled with 'ON' or 'OFF' in the camera menu, please set all aberration correction functions to 'ON' (AUTO). Supports DMF and AF+MF Compatible with AF assist (Sony E-mount only) Nano Porous Coating Super Multi-Layer Coating Water and Oil Repellent Coating (front element) Aperture ring Aperture ring click switch Aperture ring lock switch AFL button (3 buttons) * Only on compatible cameras. Available functions may vary depending on the camera used. Focus Limiter switch Focus Mode switch Support for switching between linear focus / non-linear focus ring settings (for L-Mount only) Function available on supported cameras only. OS switch Custom Mode switch Dust and Splash Resistant Structure LENS HOOD LH860-01 TRIPOD SOCKET TS-151 (detachable lens foot type) Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Designed to minimize flare and ghosting Every single lens undergoes SIGMA's proprietary MTF measuring system 11-blade rounded diaphragm High-precision, durable brass bayonet mount Mount Conversion Service available "Made in Aizu, Japan" craftsmanship Learn more about SIGMA's craftsmanship here: https://www.sigma-global.com/en/about/craftsmanship/ [ Key Specifications ] The following specifications are for L-Mount. Lens Construction: 20 elements in 15 groups (6 FLD, 2 SLD, 3 aspherical elements) Angle of view: 34.3° - 12.3° Number of diaphragm blades: 1 (rounded diaphragm) Minimum aperture: F22 Minimum focusing distance: 65 (W) - 100 (T) cm / 25.6 (W) - 39.4 (T) in. Maximum magnification ratio: 1:5.2 (at focal length 200mm) Filter size: 77mm Dimensions (Max. Diam. x Length): 3.6 x 8.1 in. / 90.6 x 205mm Weight: 7.4 oz. / 1,345g (includes tripod foot) [ Product Barcode ] Product Name Barcode L-Mount: 0085126 591694 Sony E-mount: 0085126 591656 [ Accessories: Supplied ] LENS HOOD LH860-01: 0085126 941116 FRONT CAP LCF-77mm III: 0085126 930011 TRIPOD SOCKET TS-151: 0085126 941109 REAR CAP LCR II (for L-Mount): 0085126 937256 REAR CAP LCR II (for Sony E-mount): 0085126 929879 [ Accessories: Optional ] SIGMA USB DOCK UD-11 for L-Mount: 0085126 878696 SIGMA TELE CONVERTER TC-1411 for L-Mount: 0085126 825690 SIGMA TELE CONVERTER TC-2011 for L-Mount: 0085126 826697 SIGMA WR CERAMIC PROTECTOR 77mm: 0085126 931827 SIGMA WR PROTECTOR 77mm: 0085126 930967 SIGMA PROTECTOR 77mm: 0085126 931094 SIGMA WR UV FILTER 77mm: 0085126 930707 SIGMA WR CIRCULAR PL FILTER 77mm: 0085126 930837 [ Contact ] For further information, please contact your local authorized SIGMA Service Station listed here: https://www.sigma-global.com/en/world-network/ [ Information ] SIGMA Corporation: https://www.sigma-global.com/en/ Product information: https://www.sigma-global.com/en/lenses/s023_70_200_28/ [ About SIGMA Corporation ] Craftsmanship. Precision. Dedication. Since 1961, SIGMA has been devoted to the pursuit of advancing photographic technology. Unique to the industry, the family-owned business produces its high-quality, award-winning still photo and cinema camera lenses, DSLR and mirrorless cameras, flashes, filters and accessories from its state-of-the-art manufacturing facility located in Aizu, Japan. In 2012, the company introduced SIGMA Global Vision with three distinct lens lines: Art, Contemporary and Sports. Designed for industry camera mount systems including Canon, Fujifilm, Leica, Nikon, Olympus, Panasonic, Sony and SIGMA, each lens is handcrafted and tested in Japan to ensure a high-performance, premium product that is purpose-built to last. In 2016, the SIGMA Cine lens lineup was launched, further cementing SIGMA as an innovator in imaging engineering. Embodying the core optical DNA that has defined the SIGMA benchmark of excellence, SIGMA Cine lenses meet the needs of advanced 6k and 8k cinema production. Forming the landmark L-Mount alliance alongside Leica and Panasonic in 2018, SIGMA continues its storied tradition of imaging excellence through groundbreaking innovations such as the native L-mount SIGMA fp and fp L full-frame mirrorless digital cameras, announced in July 2019 and March 2021 respectively. These products, along with over 30 award-winning SIGMA Global Vision lenses available in native L-Mount format, demonstrate SIGMA's continued commitment to the creative community through expanded product offerings. With the fp, fp L and these lenses, even more users can now leverage SIGMA's renowned optical formula to achieve their creative vision with ease. For more information about SIGMA America, please visit sigmaphoto.com and SIGMA Blog. Follow SIGMA America (Photo): Facebook | Twitter | Instagram Follow SIGMA Ameica (Cine): Facebook | Twitter | Instagram Contact Details SIGMA Jack Howard +1 631-201-7381 SIGMA.PR@Sigmaphoto.com SDDPR Stacey Doss stacey@sddpr.com Company Website https://www.sigma-global.com/en/

November 16, 2023 07:00 AM Eastern Standard Time

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