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Water Safety Tips for Kids and Families

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Jtr26YxL4E8 When summer starts to heat up, there's nothing better than heading to the pool or beach with your family and friends to cool off. However, as outings near bodies of water begin to take place, it’s crucial to keep water safety top of mind. Sadly, in 2021, drowning remains a leading cause of death for children, taking thousands of young lives every year in the United States. In fact, every day, two children fall victim to the lethal dangers that are associated with water-related accidents, leaving millions of families questioning what they could have done to prevent the unthinkable. However, if you remain vigilant and put the right steps in place, these tragedies can be prevented. To support bridging the knowledge gap around swim safety, Leslie’s is also announcing a three-year partnership with the YMCA focused on swim education. Through an annual donation of $100,000, the YMCA will extend their water-safety programming to reach children at the highest risk of drowning and provide them with water-safety skills, education, and training. Leslie’s will also be collecting donations to support the YMCA’s water safety programs in their stores through the summer. The partnership includes expanding access to swim lessons, lifeguard training and increased water safety program instruction at local YMCAs Founded in 1963, Leslie’s is the largest and most trusted pool and spa retailer in the U.S. and has everything you need to take care of your pool and spa so you can spend more time enjoying the water. Leslie’s has over 930 stores across the country, with local experts ready to help with all your pool and spa care needs. The company employs more than 5,000 associates, pool and spa care experts, and certified technicians Leslie’s is dedicated to empowering consumers with the knowledge, products, and solutions necessary to confidently maintain and enjoy their pools and spas. For more information, please visit LesliesPools.com About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 04:00 PM Eastern Daylight Time

Video

The American Legion Family Brings National Poppy Day to Your City

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ugaemVdkqyA Every year around Memorial Day it is a familiar sight. Someone wearing a red poppy. But do you know why it is worn? The red poppy is a nationally recognized symbol of sacrifice that is worn by Americans and citizens of allied nations since World War I to honor those who served and died in all wars. Wearing the flower on National Poppy Day ®, May 28, 2021, pays tribute to the fallen and the future of living veterans, active-duty military personnel and their families. Led by the American Legion Auxiliary, each year members of The American Legion Family distribute poppies with a request that the person receiving the flower make a donation. The funds raised are used to assist veterans who have medical needs. On the Friday before Memorial Day, May 28 th, wear a red poppy to honor the fallen and show your support for the living who have worn our nation's uniform. All donations received will be used by The American Legion Family for their programs that support veterans, the military community and their families. Nicole Clapp, American Legion Auxiliary (ALA) National President and James W. “Bill” Oxford, National Commander, The American Legion 2019-2020, partnered with YourUpdate TV and D S Simon Media on a nationwide media tour to discuss the importance of National Poppy Day and how everyone can get involved. How to Participate There are many ways individuals and groups can help bring greater awareness to this symbolic flower, honor our fallen and support the living heroes on National Poppy Day ®, May 28, 2021. EVERYONE CAN HELP Anyone can participate in National Poppy Day ®. Here are a few simple ways: Wear a red poppy all day and tell everyone why. Distribute poppies to friends, co-workers and family and tell everyone why. Collect donations at your workplace to give to the Poppy Program. CLICK TO BUY A COLLECTION CAN Tell the story on Facebook of who you are wearing your poppy to remember or support on National Poppy Day ®. Don’t forget to tag us! #PoppyDay #LegionFamily Accept a poppy and make a donation if you see a member of The American Legion Family in your neighborhood distributing poppies. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 02:00 PM Eastern Daylight Time

Video

DermTech Helps Detect Skin Cancer Through a Smart Sticker Instead of a Scalpel

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/QVe6yyOnK_4 Would it surprise you to know that one in five Americans develops skin cancer during her or his lifetime? In fact, every hour of every day one American dies from melanoma. It is the deadliest of skin cancers, and one of the most common cancers diagnosed in the U.S. Because of the nation-wide closures of dermatology offices during the pandemic, the number of skin cancers diagnosed during March-May 2020 decreased by 43% compared to the same timeframe in 2019. This means there is a potential backlog of undiagnosed skin cancers. Even prior to the pandemic, only 16 percent of Americans ages 18-29 surveyed in a 2018 study stated that they visited a dermatologist’s office in the past 12 months. What if there were innovative and painless ways to get your moles checked at home via a telehealth appointment and under clinician supervision? DermTech has a proprietary innovative technology platform that identifies signs of melanoma at the genomic level and allows dermatologists to detect melanoma earlier and more accurately. The DermTech Melanoma Test analyzes’s genes in your skin sample that is collected using Smart Stickers TM, and with a 99% negative predictive value meaning there is a less than 1% probability of the test missing a melanoma when administered properly. Simply press the Smart Sticker TM on the suspicious spot or mole; the adhesive sticker safely collects your cellular material so it can be transported to DermTech’s onsite Gene Lab where laboratory scientists look at the molecular level for RNA and DNA that are linked to melanoma. Results are shared with your dermatology provider within 3-5 days. DermTech’s test can also be performed with a doctor’s order and remote sample collection (at your home) under clinician supervision. In honor of Melanoma and Skin Cancer Awareness Month taking place this month, DermTech also launched its #Stickit2Melanoma campaign to urge people to get proactive about their skin exams. DermTech is pledging up to $1 million over the next four years to raise awareness about the importance of skin exams and making them accessible. For every #Stickit2Melanoma pledge to have a skin exam with a clinician, DermTech will make a $5 donation to its nonprofit partner organizations focused on skin health. To join #Stickit2Melanoma, schedule a skin exam with your doctor, take the pledge at www.DermTech.com/Pledge and encourage your community to do the same. For more information visit: https://dermtech.com/. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. About DermTech: DermTech is the leading genomics company in dermatology and is creating a new category of medicine, precision dermatology, enabled by our non-invasive skin genomics platform. DermTech’s mission is to transform dermatology with our non-invasive skin genomics platform, to democratize access to high quality dermatology care, and to improve the lives of millions. DermTech provides genomic analysis of skin samples collected non-invasively using an adhesive patch rather than a scalpel. DermTech markets and develops products that facilitate the early detection of skin cancers, and is developing products that assess inflammatory diseases and customize drug treatments. For additional information on DermTech, please visit DermTech’s investor relations site at: www.dermtech.com. Forward-Looking Statements: This press release includes “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995. The expectations, estimates, and projections of DermTech may differ from its actual results and consequently, you should not rely on these forward-looking statements as predictions of future events. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue,” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, expectations with respect to: the performance, patient benefits, cost‑effectiveness, commercialization and adoption of DermTech’s products and the market opportunity therefor. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside of the control of DermTech and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the outcome of any legal proceedings that may be instituted against DermTech; (2) DermTech’s ability to obtain additional funding to develop and market its products; (3) the existence of favorable or unfavorable clinical guidelines for DermTech’s tests; (4) the reimbursement of DermTech’s tests by Medicare and private payors; (5) the ability of patients or healthcare providers to obtain coverage of or sufficient reimbursement for DermTech’s products; (6) DermTech’s ability to grow, manage growth and retain its key employees; (7) changes in applicable laws or regulations; (8) the market adoption and demand for DermTech’s products and services together with the possibility that DermTech may be adversely affected by other economic, business, and/or competitive factors; and (9) other risks and uncertainties included in (x) the “Risk Factors” section of the most recent Annual Report on Form 10-K filed by DermTech with the Securities and Exchange Commission (the “SEC”), and (y) other documents filed or to be filed by DermTech with the SEC. DermTech cautions that the foregoing list of factors is not exclusive. You should not place undue reliance upon any forward-looking statements, which speak only as of the date made. DermTech does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions, or circumstances on which any such statement is based. Media Contact: Sophia Hatef Crowe PR 209-407-9117 shatef@crowepr.com Sarah Dion DermTech 858.450.4222 sdion@crowepr.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 24, 2021 09:00 AM Eastern Daylight Time

Video

The Swarthmore Group Adds Jocelin Reed as Senior Equity Portfolio Manager

The Swarthmore Group

Investment advisory firm The Swarthmore Group announced that Jocelin Reed, CFA, is joining the firm as a Senior Equity Portfolio Manager. The firm successfully represents institutional clients, pension funds, endowments, high net worth individuals, insurance companies, and retirement plans. Reed was most recently a Principal and Portfolio Manager for AJO Partners in Philadelphia where she oversaw U.S. Equity Strategies totaling more than $10 billion in assets. She has more than 30 years of experience in the financial services sector, including 19 years with Bank of New York Mellon and its investment subsidiaries. “Jocelin will be a wonderful addition to The Swarthmore Group,” said James Nevels, Founder, Chairman, and CEO of Swarthmore. “She will be assuming the Senior Equity Portfolio Manager position from our colleague, Kurt Brunner, who has served our clients ably and well for nearly three decades. Jocelin and the recently hired fixed income team position the firm to serve our clients for decades to come.” Reed has experience in equity research and portfolio management across all segments of the equity markets. Over her tenures at Mellon Capital Management and AJO Partners, she developed a keen eye for the types of investments that are rewarded as well as the know-how to build portfolios that exceed client expectations. She has been a client-facing advisor during most of her career and specializes in developing and researching materials for clients and externals stakeholders. “I look forward to working with The Swarthmore Group Team in the continuing evolution of an exceptional firm,” said Reed. “Most importantly, I’m fortunate to be working with a like-minded team in its commitment to long-term client relationships.” Reed earned a bachelor's degree in finance from Penn State University and an MBA from the University of Pittsburgh. Jocelin is a Chartered Financial Analyst and a member of the CFA Society Philadelphia. The Swarthmore Group is one of the oldest, active, minority-owned registered investment advisors headquartered in the Commonwealth of Pennsylvania. It offers wealth management, institutional investing, and institutional consulting services to a diverse group of individuals and institutions. More information is available at www.swarthmoregroup.com. Contact Details David PR Group John P. David +1 305-724-3903 john@davidpr.com Company Website http://www.swarthmoregroup.com

May 21, 2021 10:00 AM Eastern Daylight Time

The Return to Cruising is On the Horizon

YourUpdateTV

This past year, many travelers have spent a lot of time destination daydreaming, but now is the time to start making those dreams into reality. Recently, Travel Expert Michaela Guzy teamed with Norwegian Cruise Line and YourUpdateTV on a satellite media tour to discuss the future of cruise vacations, planning ahead, and details about Norwegian Cruise Line’s newest innovative ship, Norwegian Prima. A video accompanying this announcement is available at: https://youtu.be/K_H4dVkPjrM “This summer, cruising is back!,” said Michaela Guzy, travel expert and founder of Oh the People You Meet. “It is one of the best ways to make up for missed travels, as one of the beauties of cruising is visiting multiple destinations on one trip. With a wide variety of experiences readily available on board, you can easily design your ideal vacation with little or no additional planning. From relaxing poolside or at the spa, eating your way deck-by-deck, enjoying Broadway-caliber entertainment, or experiencing the numerous activities on board – there is something for everyone.” Norwegian Cruise Line sails to more than 300 destinations worldwide offering a wide variety of itineraries to buck-list destinations. Beginning July 25, 2021, the Company will sail the Greek Isles with seven-day voyages from Athens (Piraeus), Greece. Travelers can spend their summer exploring the ancient ruins and learning more about Greek Mediterranean culture through its local food and people. New week-long itineraries to the Caribbean from Montego Bay, Jamaica begin Aug. 7, 2021 and from Punta Cana (La Romana), Dominican Republic starting on Aug. 15, 2021. The Cruise Line also announced that its newest ship – Norwegian Prima – will debut the summer of 2022. As the first of the Company’s newest class of ships in nearly 10 years, Norwegian Prima will offer guests exciting itineraries to Northern Europe, Bermuda and the Caribbean, as well as the highest staffing levels and space ratio of any new cruise ship in the contemporary and premium cruise categories. She will also deliver Brand-first experiences that bring guests closer to the water with Ocean Boulevard, Indulge Food Hall, The Concourse, Infinity Beach and Oceanwalk. Norwegian Prima will not only offer the largest variety of suite categories available at sea but will also boast a redefined The Haven by Norwegian, NCL’s ultra-premium keycard only access ship-within-a-ship concept. The Haven will feature an expansive sundeck, a stunning infinity pool overlooking the ship's wake and an outdoor spa with a glass-walled sauna and cold room. For additional details and a list of itineraries, rendered images and video content of the all-new Norwegian Prima, please click here. For more information about Norwegian Cruise Line ships and their itineraries, or to book a long awaited cruise vacation, please contact a travel professional, call 888-NCL-CRUISE (625-2784) or visit www.ncl.com. About Michaela Guzy: Michaela Guzy is the founder of OhThePeopleYouMeet, a content company that focuses on people, places + purposes. In her award winning series, “Michaela's Map”, she curates the local hosts you are supposed to meet when traveling -- from local chefs and street artists, to her film featuring Dr. Jane Goodall and the person working to save baby sea turtles and teach your kids about them. In response to COVID-19 she launched a NEW trending IGTV show called InspirationStation: with 115 episodes + over 5.5 million+ views! Each episode navigates credible sources of information, resources to make the new and next normal brighter + more balanced and always connecting viewers with an inspiring person they ought to meet. She speaks at conferences across the globe, teaches travel storytelling at NYU and has appeared on multiple morning shows across the country sharing her sustainable and immersive travel tips, such as on: CBS New York, Fox2Now St. Louis, PIX 11 New York, WJLA Good Morning Washington DC, WTNH Good Morning Connecticut, and KTNV The Morning Blend Las Vegas. About Norwegian Cruise Line: Norwegian Cruise Line has been the premier innovator in the cruise line industry for over 54 years. We were the first to eliminate set dining times and provide guests with the freedom to cruise on their schedule to over 450 incredible destinations around the world. Our award-winning fleet provides an unparalleled onboard experience and will continue to expand with the introduction of Norwegian Encore in 2019 and the arrival of our Leonardo Class ships starting in 2022. Guests are welcomed aboard with a wide variety of complimentary and specialty dining options, entertainment that ranges from live music and comedy to shows straight from Broadway and our wide range of accommodations that are perfect for any type of traveler. In the coming years, Norwegian’s commitment to innovation will continue to raise the bar for the cruise industry. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 20, 2021 01:00 PM Eastern Daylight Time

Video

Airbnb Drives Job Support for Cities’ Post-Pandemic Recovery

YourUpdateTV

Cities are facing drastically reduced tax revenue and high unemployment among industries reliant on tourism. More than 61 million jobs were affected due to the pandemic, The World Tourism & Travel Council (WTTC) estimates. Recently, Christopher Nulty, Head of Global Public Affairs at Airbnb, participated in a satellite media tour to discuss how Airbnb is offering important economic benefits to small businesses and communities around the world. A video accompanying this announcement is available at: https://youtu.be/QS_84fewLlQ To better understand how Airbnb can help support local economies and cities as they plan for their post-pandemic recovery, Oxford Economics recently analyzed the economic impact of the Airbnb community in select destinations around the world. The analysis found that in 2019, in the 30 destinations studied, Airbnb supported over 300,000 jobs, including tens of thousands of jobs in industries like restaurants and retail that have been hit hard by the pandemic. Airbnb guests supported more than 100,000 restaurant industry jobs, nearly 95,000 retail jobs, nearly 50,000 transportation jobs, and more than 40,000 entertainment jobs. Travel is coming back, Airbnb’s 4 million Hosts are welcoming guests in cities across the world and Airbnb promotes the kind of travel, and tourism that is good for Hosts, guests, and local communities. As cities, states and countries plan for the months and years ahead, this data shows that Airbnb can be an important part of our economic revitalization. For more information, visit Airbnb.com/JobsReport About Christopher Nulty: Christopher Nulty is Airbnb's Head of Global Public Affairs. Prior to joining Airbnb in 2015, Christopher led public relations for Yahoo CEO Marissa Mayer. Christopher started his career in Washington, D.C., where he worked on Immigration and Healthcare Policy at the 2.2 million member Service Employees International Union (SEIU). A proud native of upstate New York, Christopher is a graduate of Colgate University where he currently serves as a director on the Alumni Council Board of Directors. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 18, 2021 04:00 PM Eastern Daylight Time

Video

COMCAST EQUIPS 10 COMMUNITY CENTERS AS WIFI-CONNECTED “LIFT ZONES” ACROSS SOUTHERN COLORADO

Comcast Colorado

As part of its ongoing commitment to help connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy, Comcast today announced the activation of 10 locations across Colorado Springs and Pueblo as WiFi-connected “Lift Zones.” Working with its network of nonprofit partners in the Southern Colorado region, Comcast is providing robust WiFi coverage in safe spaces to help low-income students and individuals get online, access critical resources, participate in digital literacy and workforce development trainings, and support their education during the school year and into the summer months for continuous learning. "We are grateful to Comcast for providing these Lift Zones at service providers across our city,” said Mayor John Suthers, City of Colorado Springs. “Internet connectivity has been a vital part of the continued functioning of our economy and our schools, and it’s important that we remove any obstacles that could keep people from working or learning during these unprecedented times.” "The pandemic underscored how critical a reliable internet connection is for Pueblo students and individuals,” said Mayor Nick Gradisar, City of Pueblo. "The Comcast Lift Zones being installed at community centers across the city are a welcome addition to our community, providing much-needed connectivity.” Southern Colorado organizations working with Comcast to establish Lift Zones in their respective facilities include: Colorado Springs • Boys & Girls Clubs of the Pikes Peak Region • E.A. Tutt Club • El Pomar Club • YMCA • Southeast Family • Garden Ranch Family • Salvation Army • Red Shield • Mt. Carmel Veterans Service Center Pueblo • Boys & Girls Clubs of Pueblo County • Senior Resource Development Agency (SRDA) • Sprague Clubhouse • Pueblo YMCA • Southern Colorado Youth Development “Comcast has long been a steadfast partner to Mt. Carmel Veterans Service Center as we team to support our military community,” said Robert “Bob” McLaughlin, Chief Operating Officer, Mt. Carmel Veterans Service Center. “COVID-19 forced us to expand our virtual service delivery model and Comcast has once again come along side of us to offer a helping hand to enhance the connectivity of our clients. A sincere thank you to these tremendous teammates.” "The Comcast Lift Zone allowed our members to fully participate in their virtual classroom experience, which was not the case prior the Lift Zone installation due to the lack of internet speed with so many members utilizing the WiFi at the club at the same time,” said Cheryl Martinez, Boys & Girls Clubs of Pueblo County Teen Director. These Lift Zones will feature free WiFi provided by Comcast, which allows students and adults to work on laptops simultaneously so they can successfully participate in the digital economy. This initiative provides free connectivity inside partner community centers for the next three years. “Access to the Internet is a critical component of digital equity, especially as we head into the summer months,” said Amy Lynch, Sr. Vice President Comcast Mountain West Region. “Reliable connectivity offered in a safe, clean space for students is a year-round necessity to combat summer learning loss. Consistent connectivity and locations for adults to get online, search for jobs, access healthcare information and adult education is key for all individuals in our communities to succeeded in an increasingly digital world.” Lift Zones sites are also being installed in communities throughout the state and Comcast is currently accepting nominations for potential Lift Zone sites. Visit Colorado.Comcast.com/Lift-Zones to nominate an organization and see the full list of current locations. In addition, the company is providing free access to hundreds of hours of digital skills content to help families and site coordinators navigate online learning. Lift Zone sites complement Comcast’s Internet Essentials program, which has connected more than more than 82,000 low-income Southern Coloradans and more than 480,000 Coloradans across the state to the internet at home. Today’s announcement also comes on the heels of Comcast’s recent $1 billion commitment over the next 10 years to help further close the digital divide and give even more low-income students and families the tools and resources they need to succeed in a digital world. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

May 18, 2021 08:30 AM Mountain Daylight Time

Lack Of Long-Term Care Planning Forces Retirees To The Poverty Level For Assistance by Jennifer Lang Financial Services

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang Financial Services, LLC. Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

May 18, 2021 10:05 AM Eastern Daylight Time

Video

TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

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