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SIGMA Announces new 150-600mm F5-6.3 DG DN OS | Sports Supertelephoto Lens

SIGMA CORPORATION OF AMERICA

SIGMA Corporation of America, in conjunction with SIGMA Corporation (CEO: Kazuto Yamaki), announces the release of the SIGMA 150-600mm F5-6.3 DG DN OS | Sports lens in the US market. The new high-performance supertelephoto zoom lens for full-frame mirrorless camera systems will be available for $1,499.00 through authorized US retailers in late August 2021. Capture the magic through your finder. Uncompromising optical performance throughout the zoom range Fast, high-precision AF and impressive functionality Outstanding build quality optimized for ultra-telephoto photography Supplied accessories: Case, Cover Hood (LH1034-01), Cover Lens Cap (LC-747E), Shoulder Strap, Tripod Socket (TS-121), Front Cap (LCF-95Ⅲ), Rear Cap (LCRⅡ) Available mount: L-Mount, Sony E-mount * The appearance and specifications of the product are subject to change. * This product is developed, manufactured and sold based on the specifications of E-mount which was disclosed by Sony Corporation under the license agreement with Sony Corporation. * L-Mount is a registered trademark of Leica Camera AG. #SIGMA #SIGMA150600mmSports #SIGMASports #SIGMADGDN Introducing the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, a powerful ultra-telephoto zoom and the first ever Sports line lens for mirrorless systems. This portable and practical optic revolutionizes the way mirrorless users capture wildlife, motorsport and other fast-action subjects. The 150–600mm F5-6.3 DG DN OS | Sports is SIGMA Sports line’s first ultra-telephoto zoom lens, designed from the ground up specifically for full-frame mirrorless cameras. It offers outstanding levels of performance, functionality, and build quality required for ultra-telephoto shooting in the most demanding situations. Image quality is exceptional, with ultra-high-performance glass capable of delivering ultra-sharp results even on the highest resolution cameras. The lens displays beautiful bokeh throughout its zoom range, and optical aberrations are kept well under control. It can be used with SIGMA’s 1.4× and 2× L-Mount teleconverters, with AF effective up to 1200mm. Fast and accurate autofocus owing to an AF unit equipped with a high-precision magnetic sensor, combined with an OS (Optical Stabilizer) function effective to approximately 4 stops* of image stabilization makes this a highly responsive lens that can handle even the most challenging subjects. It has a Dual Action Zoom system that includes straight and ring zoom, a dust and splash resistant structure, and customizable switches helping photographers and filmmakers adapt quickly and easily to virtually any shooting environment. Capture the long-reach images you have always wanted with an ultra-telephoto lens—that's the visual experience you will enjoy with the 150-600mm F5-6.3 DG DN OS | Sports, the first ultra-telephoto lens for mirrorless systems from SIGMA Sports line. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) [Key features] 1. Uncompromising optical performance throughout the zoom range The SIGMA 150-600mm F5-6.3 DG DN OS | Sports offers outstanding optical performance throughout its zoom range and at all apertures, yielding professional quality results. Based on the latest optical design technology, its lens construction of 25 elements in 15 groups includes a range of special types of high-performance glass that ensures thorough control of different types of aberrations. This helps give images the resolution and clearest detail—not only at the tele end around 600mm, which is critical for an ultra-telephoto zoom, but also throughout its entire zoom range—with no compromise. The lens was designed with image quality in the out-of-focus areas in mind as well, with attractive compression and beautiful bokeh for creating eye-catching images that can only be achieved with a long focal length. Through improvements to the optical and mechanical designs as well as extensive simulated testing, the lens has achieved high resistance to ghosting and flare. This helps ensure sharp and high-contrast images even in strong sunlight or in backlit conditions. At the wide end of 150mm, the lens has an impressive minimum focusing distance of 58 cm. On the L-Mount, the use of two dedicated teleconverters will allow you to shoot with AF up to 1200mm. With these features, this new ultra-telephoto lens is the perfect tool for tackling a broad range of shooting situations, giving you a greater freedom in your choice of composition. 2. Fast, high-precision AF and impressive functionality The 150-600mm F5-6.3 DG DN OS | Sports comes with the pro-level functionality that defines the SIGMA Sports line lens, which is designed for capturing fast-action subjects. With an AF actuator controlled by a stepping motor, the lens combines fast and quiet autofocus with excellent tracking of moving objects. Furthermore, a high-precision magnetic sensor enables highly accurate positioning for fast and high-precision AF. This is particularly impressive on an ultra-telephoto lens where the focus lens has to move a significant distance. The OS function delivers effective image stabilization that offers an advantage of approximately 4 stops*, which is ideal for hand-held shooting at slower shutter speeds. It is possible to change the OS settings using the OS switch and Custom Mode switch to best suit the shooting situation. The lens has a Focus Limiter switch offering three-zone AF modification, which helps to speed up AF performance, and on the L-Mount it is possible to set a custom focusing limit via the SIGMA USB DOCK. The lens also has three AFL buttons to which you can assign various functions on the camera side depending on the model of camera used. This ensures that key settings are able to be customized to suit your shooting style and be accessed easily so that you can adapt quickly to changing conditions. With the fast and high-precision AF, 4 stops* image stabilization, and a wide range of customizable functionality that comes with the SIGMA 150-600mm F5-6.3 DG DN OS | Sports, the creative possibilities are limitless. * Based on CIPA guidelines (measured in 600mm with a 35mm full-size image sensor) 3. Outstanding build quality optimized for ultra-telephoto photography The 150-600mm F5-6.3 DG DN OS | Sports combines the build quality that upholds the SIGMA Sports line standards with excellent operability, taking into account different shooting environments and modes of operation expected with an ultra-telephoto lens. A dust and splash resistant structure that stops water drops or dust from getting into the lens, combined with a water and oil repellent coating applied to the front element, gives you a peace of mind even in a harsh shooting environment. The lens features a Dual Action Zoom, which supports both straight zoom and ring zoom, allowing you to change the angle of view in a quick and intuitive way. In addition, there is also a newly incorporated Zoom Torque switch, with which you can change the resistance of the zoom ring and lock it at the wide end, ensuring ease of zoom operation as well as elimination of zoom creep. On the lens body there is a magnesium tripod socket attachable to an Arca Swiss type clamp. The foot is removable and may be replaced with an optional lens foot (replaceable lens foot type) or mounted on a monopod. The lens body uses parts made of aluminum and TSC (Thermally Stable Composite), where they are most suitable. TSC is a type of polycarbonate with a thermal expansion rate similar to that of aluminum, ensuring the lens behaves consistently at different temperatures. By taking advantage of its design intended exclusively for mirrorless camera systems, the lens is both robust—an attribute essential for the Sports line of lensesーand compact and lightweight. Compared to the SIGMA 150-600mm F5-6.3 DG OS HSM | Sports, which is also a Sports line lens but designed for SLR cameras, the new lens is lighter by 760g and shorter by 26.6mm*. * The 150-600mm F5-6.3 DG DN OS | Sports for L-Mount, compared to the 150-600mm F5-6.3 DG OS HSM | Sports for SIGMA SA-mount. [Additional features] Lens construction: 25 elements in 15 groups, with 4 FLD and 2 SLD elements OS (Optical Stabilizer) function Inner focus system Compatible with high-speed autofocus Stepping motor Compatible with lens aberration correction * Function available on supported cameras only. Available corrections may vary depending on the camera model. Support DMF and AF+MF Super Multi-Layer Coating Water and oil repellent coating (front element) Focus Mode switch Focus Limiter switch OS switch Custom Mode switch AFL button (3 buttons) Zoom Torque switch Tripod Socket (Replaceable lens foot type) TS-121 fixed Cover Hood (LH1034-01) Dust and splash resistant structure Compatible with SIGMA TELE CONVERTER TC-1411 / TC-2011 (sold separately / for L-Mount only) Compatible with SIGMA USB DOCK UD-11 (sold separately / for L-Mount only) Compatible with SIGMA TRIPOD SOCKET TS-81 (Replaceable lens foot type / sold separately) Designed to minimize flare and ghosting Every single lens undergoes SIGMA’s proprietary MTF measuring system 9-blade rounded diaphragm High-precision, durable brass bayonet mount “Made in Japan” craftsmanship To learn more about SIGMA’s craftsmanship, please visit SIGMA website at https://www.sigma-global.com/en/about/craftsmanship/ [Key specifications] The figures below are for L-Mount. Lens construction: 15 groups, 25 elements (4 FLD and 2 SLD)｜ Angle of view: 16.4° (W) - 4.1° (T)｜Number of diaphragm blades: 9 (rounded diaphragm)｜ Minimum aperture: F22-29｜Minimum focusing distance: 58 (W) – 280 (T) cm / 22.8 (W) – 110.2 (T) in.｜Maximum magnification ratio: 1:2.9 (At a focusing distance of 180mm)｜Filter size: φ95mm｜Dimensions (Maximum Diameter x Length): φ109.4mm×263.6mm / φ4.3in.×10.4in.｜Weight: 2,100g / 74.1oz (Tripod socket included) [Barcode] L-Mount: 0085126 747695 Sony E-mount: 0085126 747657 [Accessories: Supplied] [Accessories: Optional] [Contact] For further information, please contact your local authorized SIGMA Service Station listed at the link below: https://www.sigma-global.com/en/world-network/ [Information] SIGMA Corporation | https://www.sigma-global.com/en/ Product information | https://www.sigma-global.com/en/lenses/s021_150_600_5_63/ Contact Details Jack Howard 631-585-1144 x1015 SIGMA.PR@sigmaphoto.com Company Website https://www.sigma-global.com/en/

August 04, 2021 08:30 AM Eastern Daylight Time

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Exchange Listing Facilitates and Advises NASDAQ Uplisting for Worksport Ltd., Eco-Conscious Maker of Solar-Powered Systems and Tonneau Covers for Light-Duty Trucks

Exchange Listing

Exchange Listing LLC announced that its client, Worksport Ltd. (Nasdaq-CM: WKSP; WKSPW) (“ Worksport ” or the “Company”), successfully priced its Nasdaq Capital Markets uplisting on August 3, 2021. The Ontario-based company is an environmentally astute manufacturer of trucking and transportation equipment. The Company’s common stock began trading on the Nasdaq Capital Market under the symbol “WKSP” on August 4, 2021. Concurrent with the Nasdaq listing, Worksport priced an underwritten public offering of 3,272,727 units at a price to the public of $5.50 per unit. with gross proceeds of approximately $18.0 million. Each unit consists of an immediately separable share of common stock and one common stock purchase warrant with an exercise price of $6.05 per share. The warrant also began trading on the Nasdaq Capital Market under the symbol “WKSPW” on August 4, 2021. Exchange Listing served as an advisor to Worksport on all aspects of preparation and execution of the public offering. Maxim Group acted as the sole book-running manager for the public offering. With an acute understanding of the need for environmentally friendly trucking and transportation products, Worksport innovates products that are both functional and highly effective in serving the evolving needs of commercial clients around the globe. “ Exchange Listing recognized our market leadership potential from the early stages. Their incredible counsel, support, professional connections and expertise brought us to completing our IPO and completing a Nasdaq listing,” says Steven Rossi, Worksport’s CEO. TerraVis™, a solar-based tonneau cover, is the Company’s latest innovation that uses the sun to produce onboard power for pickup trucks. Worksport tonneau covers currently serve customers in both the United States and Canada. “We commenced our partnership with Worksport in 2019 and immediately recognized their innovative market leadership,” commented Peter Goldstein, the CEO of Exchange Listing. “We were confident in the strength of the Company’s management team, and saw its ability in filling a critical void in the trucking and transportation industries for eco-friendly products. Working hand in hand with Worksport’s management and our partners at Maxim Group, we launched our efforts while the Company was an OTCQB company with a goal of uplisting on Nasdaq Capital Markets.” Exchange Listing provides companies with cost-effective and efficient direct access to one-stop solutions in the strategic planning and implementation of listing on senior exchanges such as the Nasdaq or NYSE. Focusing on company-specific structuring to meet listing requirements, Exchange Listing serves as the primary point of contact with the exchange, investment bankers and lawyers throughout the listing process. With extensive experience in investment banking, securities law, corporate governance and business management, Exchange Listing and its strategic partners facilitate clients' listing and capital markets objectives. About Exchange Listing Exchange Listing provides growth companies with direct access to a one-stop solution in the strategic planning and implementation of listing on a senior exchange such as NASDAQ or NYSE in a cost effective and efficient process. We assist clients in going public whether through an initial public offering, listing from another marketplace, merger or direct offering. We serve as the primary point of contact with the exchange, investment bankers, lawyers and other service providers. Our founders, strategic partners and advisors are entrepreneurs with backgrounds in investment banking, securities law, corporate governance and business management and have served as officers and directors of public and private companies. We pride ourselves in taking a hands-on role with our clients throughout the listing process. For more information, please visit: www.exchangelistingllc.com or contact info@exchangelistingllc.com. Contact Details WantLeverage Communications Julie Livingston +1 347-239-0249 julie@wantleverage.com Company Website https://exchangelistingllc.com/

August 04, 2021 08:07 AM Eastern Daylight Time

STEAM Brand Osmo Introduces 8 Exclusive Starter Kits to Walmart In Time for Back to School

Osmo

Award-winning STEAM brand Osmo introduces 8 exclusive starter kits for iPad to Walmart and Walmart.com, in time for back to school. Osmo’s product displays are located in the preschool aisle of the toy department at Walmart stores nationwide, and its 8 starter kits for iPad include: Detective Agency Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Mickey Mouse & Friends Starter Kit (includes base set) - Retail $39.97 Super Studio Disney Princess Starter Kit (includes base set) - Retail $39.97 Numbers Starter Kit (includes base set) - Retail $49.44 Monster Starter Kit (includes base set) - Retail $49.44 Words Starter Kit (includes base set) - Retail $49.44 Sticks & Rings Starter Kit (includes base set) - Retail $49.44 Pizza Company Starter Kit (includes base set) - Retail $60 To see the entire collection of Osmo’s products, visit its Walmart store. Osmo’s award-winning products are currently used in over 2.5 million homes and 50,000 classrooms. About Osmo Osmo is an award-winning STEAM brand with more than 2.5 million learners worldwide. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii carolynkpr@gmail.com Company Website http://www.playosmo.com

August 04, 2021 04:00 AM Pacific Daylight Time

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AT LAST! MEOW WOLF DROPS NAME, THEME AND OPENING DATE FOR HIGHLY-ANTICIPATED THIRD EXHIBITION

Meow Wolf

Meow Wolf, an immersive arts and entertainment company, announced today the highly-anticipated theme and opening date for its third permanent installation: Convergence Station will be coming to Denver September 17, with tickets on sale today at meow.wf/denver-tix. Convergence Station is the first stop on a quantum journey of exploration and discovery as passengers traverse new worlds, and like all Meow Wolf locations, labyrinthine mysteries beckon from its vibrant walls, portals, and wormholes. Twenty-five years ago, a freak cosmic event merged four worlds from different universes, erasing the memories of all residents and spawning the mystifying disappearances of four women. The Quantum Department of Transportation serves as the gateway to these diverse worlds: kaleidoscopic cathedrals, Corinthian catacombs, lush alien habitats, and dazzling and gritty cityscapes. In this hotbed of interplanetary cohabitation, memories serve as both currency and the key to unlocking the story behind the women's disappearances and cause of the convergence--as do multimedia clues that reveal themselves to all of the senses. “Denver’s art scene is active and vibrant, making it the perfect place for our next exhibition,” said Chadney Everett, Executive Creative Director of Meow Wolf Denver. “ Convergence Station is Meow Wolf’s third permanent immersive experience, and it will truly change the way you look at art. This exhibition is unlike anything you’ve ever seen…from The Swamp to The Cathedral - there’s a strong narrative to be uncovered should you choose, alongside truly mind-bending art from the many talented creatives that have worked so hard to bring the vision to life. We can’t wait for everyone to explore.” Meow Wolf has worked with 110+ Colorado-based collaborating artists and more than 200 internal artists for over three years to bring the 79 unique projects within Convergence Station to life. These muralists, sculptors, fiber artists, and technologists to name a few have come together to create a one-of-a-kind installation that will leave visitors appreciating what it really means to be immersed in a narrative. Notable collaborating artists working on this project include Kalyn Heffernan, Christopher Nelson, Everything is Terrible!, Molina Speaks, Sofie Birkin, along with Moment Factory and many others. An evolving hive of creativity, Meow Wolf has been creating experiences that challenge the perception of reality, with three locations to explore in Santa Fe, Las Vegas, and soon Denver. Backed by top creators like Games of Thrones ’ George R.R. Martin, Meow Wolf is recognized globally as a leader in the immersive space and was ranked on Fast Company 's 2020 list of the ‘World’s Most Innovative Companies’, and awarded the #1 spot for Live Events. Following the success of their flagship location in Santa Fe, the arts and entertainment company launched their second permanent exhibition in Las Vegas in February this year which was an instant success, selling 516,899 tickets to date. Opening on September 17th, Convergence Station will be open from 10:00 am until 10:00 pm Sunday through Thursday and from 10:00 am until 12:00 am on Fridays and Saturdays. Hours are subject to change. Tickets are available for pre-purchase for $45 for General Admission ($40 Children / Seniors / Military), and $35 for Colorado Residents. Visitors are required to pre-book a time slot for entry. Recognized in Fast Company's 2020 list of The World's 50 Most Innovative Companies, Meow Wolf is a Santa Fe-based arts and entertainment company that creates immersive, interactive experiences to transport audiences of all ages into fantastic realms of story and exploration. The company's first location in Santa Fe opened in 2016 and showcases the THEA Award-winning, international sensation, House Of Eternal Return, where two million visitors have now discovered a multidimensional mystery house with secret passages, portals to magical worlds, and surreal, maximalist and mesmerizing art exhibits. In 2019, Meow Wolf expanded beyond Santa Fe and opened Kaleidoscape, the world’s first artist-driven ride at Elitch Gardens in Denver. Meow Wolf recently opened their second permanent installation, Omega Mart, at AREA15 in Las Vegas and their third permanent installation in Denver is slated to open September 17, 2021. Meow Wolf is proud to be the only certified B-Corporation in the themed entertainment industry, with a team dedicated to social impact and building a more inclusive and sustainable economy. Contact Details Jive PR + Digital Maya Sarin +1 818-422-2248 maya@jiveprdigital.com Company Website https://meowwolf.com/

August 03, 2021 09:00 AM Pacific Daylight Time

Cyvatar Launches First-Ever Cybersecurity Side Hustle

Cyvatar

Cyvatar today announced the release of the CydeHustle, a customer referral program that helps everyday people earn extra money on the side by referring organizations in their network to Cyvatar. The CydeHustle is easy work you can do in your spare time. In just a few minutes, you can not only bring in more money for yourself, but you can also enable people from all walks of life to help tip the cyber scales in favor of the good guys by stopping threat actors from breaching the brands and businesses we love. Organizations face more than 100,000 malicious websites and 10,000 malicious files every single day. Last year, malware increased by 358% and ransomware by 435% -- in fact, ransomware alone is now a multibillion-dollar industry staffed with expert researchers, strategists, technologists, and front-line hackers. Cyvatar’s ground-breaking cybersecurity as a service (CSaaS) levels the playing field so that any organization regardless of size or budget can combat threat actors. Joining the CydeHustle means you can enjoy the rewarding experience of keeping the businesses in your network safe... and get paid for it. "The Cyvatar CydeHustle program is a no-brainer, and the corresponding partner portal makes it easy to earn money on the side,” said CydeHustler Chris W. “Just as much as Cyvatar simplifies cybersecurity management for customers, it’s absolute simplicity to earn easy commissions with Cyvatar, even while juggling a full-time position and family responsibilities. Now anyone can be a deal-making machine!" Every CydeHustle referral that becomes a sale earns money for the person who introduces them: 20% of the sale price when the contract is signed, 10% of any upgrades purchased in the first year, and an additional 5% each year the referral renews. It’s easy money. Everybody needs better security, and Cyvatar’s CSaaS enables organizations to get better security outcomes fast. “The CydeHustle is so easy and so lucrative that we’ve already paid hundreds of thousands of dollars to CydeHustlers,” said Edward Preston, vice president of sales at Cyvatar. "Partners get paid for referring companies in their networks, those businesses get a game-changing cybersecurity program, and our world becomes safer from the onslaught of cyber threats.” Importantly, Cyvatar CSaaS is both accessible and affordable: For as little as $20 a month, customers receive out-of-the-box cybersecurity that includes products and services, a platform to manage them, and an expert team to support them -- all for one fixed monthly price. What’s more, Cyvatar sells itself -- it’s one of the 50 Most Trustworthy Companies recognized by the Silicon Review and has won 20 awards for cybersecurity innovation and excellence. CydeHustlers can keep their day jobs or Hustle between classes, after work, or from the far reaches of the world, because the Hustle is real -- and risk-free. Cyvatar keeps individual participation completely private unless participants explicitly choose to share their activity publicly. So what are you waiting for? Make a difference. Make an introduction. Make the world a safer place by keeping threat actors away from the businesses you know and love. All you have to do is sign up. Share the Cyvatar story. And get paid. Sign up and start earning today! About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at cyvatar.ai and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

August 03, 2021 08:00 AM Eastern Daylight Time

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Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Global Gaming Star and Influencer SypherPK Launches Signature Apparel Line, Metal Umbrella

Metal Umbrella

Born from Sypher PK’s creative vision to fill a void in the apparel market for gamers, Metal Umbrella’s anime and gaming inspired clothing was constructed for the digital generation. Developed as a lifestyle brand, the line is positioned to empower individuals, inspiring them to tap into their confidence. Dropping August 5 th, 2021, exclusively on MetalUmbrella.com, the “Too Young to Worry” Collection features gender bending wardrobe staples in sizes ranging from XS – 3XL including tees, hoodies, joggers, hats, and bandanas, plus a limited edition electric blue “Defy Destiny” hoodie. Capturing a vibe driven by the outspoken generation of today’s emerging leaders in Gen Z, the collection sets out to flip the script on failure. “Failure isn't about how many missteps you make; it's when you let your fear and worry stop you from doing the things you want to do.” Animes like Naruto played a major role in content creator SypherPK's personal development. Sitting in front of the television with his brothers, a young Sypher learned about dedication, passion, and the pivotal importance of following your vision despite other's opinions. Shop the “Too Young to Worry” Collection by Metal Umbrella HERE. "A lot of my passion and drive got sparked in my early years when I was around 13. I was making my first YouTube videos at that time and my motivation was having fun and connecting with people. This drop embodies that passion that I had starting out for creating content that people could connect with." – SypherPK, Creator, Metal Umbrella About SypherPK: SypherPK, aka Ali Hassan, is a professional gamer, streamer, YouTuber and online personality based in Austin, Texas. Recognized for his cross-market and wide-reaching audience appeal, he is one of the most popular faces in the gaming industry. Sypher is most notably known for his educational gameplay on Fortnite, focused on teaching tips and tricks. He is revered for his insightful take on game-winning strategies. The SypherPK YouTube Channel was launched in 2011, and features pro-level Fortnite gameplay videos. Additionally, SypherPK launched Oni Studios this year, as a visionary resource designed to empower creators in the gaming space, transforming their brands into empires. Contact Details Sterling Public Relations Paula Steurer +1 949-200-6566 paula@sterlingpublicrelationsoc.com

August 02, 2021 10:00 AM Pacific Daylight Time

A Box for Every Lifestyle: Tips on How to Be Prepared on the Go

YourUpdateTV

What if you could discover new products that cater to your interests, but also support small businesses? Bespoke Post partners with under-the-radar brands so you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. Recently, the Host of Dailyburn 365 and BYUTV’s Battle of the Ages, JD Roberto, teamed with Bespoke Post and YourUpdateTV on a satellite media tour to talk about the Bespoke Post concept and tips on how to be prepared on the go. A video accompanying this announcement is available at: https://youtu.be/oG2BDWlDE2g Bespoke Post was founded with a mission to work with small brands and help them establish themselves in the industry, and approximately 90% of the products they sell come from small businesses. By being a member, you can discover the coolest selection of goods and gear while supporting emerging brands and small manufacturers. And Bespoke Post negotiates on behalf of their community to deliver quality goods at an affordable price—each box is priced at $45 but filled with usually $70+ in value. From outdoor gear, apparel, or to trying new food and drink recipes, there is a box that caters to all these categories and more. Some of their most popular boxes include: Weekender, Flip, Aged and Over Easy. The concept of Bespoke Post is to create subscription boxes around a central theme that will introduce people to something new. All they need to do is take a quick preference quiz and they’ll be assigned a ‘Box of Awesome’ each month with curated products that fit their lifestyle. Members also have the option to skip or swap their shipment anytime, at no cost. Bespoke Post subscription boxes and e-commerce services are available at bespokepost.com. About JD Roberto: JD Roberto is a two-time Emmy nominated TV personality, writer, director, and producer. JD is currently the host of BATTLE OF THE AGES, a new family-oriented game show on BYUtv. He is also Executive Producer and Host of the ground breaking DAILY BURN 365 (Emmy® nomination) – where he's helping lead a revolution in fitness and digital streaming. Music lovers can catch JD hosting SONG POP LIVE a daily, app-based music game show based on the wildly popular music trivia app. You can also find him streaming the latest in tech, outdoor, and kitchen gear on AMAZON LIVE. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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Akeneo Once More Named a Leader in IDC MarketScape on PIM

Akeneo

Akeneo, a global leader in Product Experience Management (PXM) solutions, today announced that it has once more been named a Leader in this year’s IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2021 Vendor Assessment (Doc # #US47482521, July 2021). The recognition follows Akeneo being named a Strong Performer as a new entrant in the Forrester Wave™ for Product Information Management (Q2 2021), and an Overall Value Index Leader and Exemplary Vendor by Ventana Research in their Value Index on Product Information Management (2021). The IDC MarketScape evaluated 16 companies for the report, but only positioned five in the Leaders category, where Akeneo was recognized for both its current product capabilities, as well as its go-to-market strategy that aligns with customer's growth ambitions. Akeneo is trusted by over 500 PIM enterprise customers in 39 countries worldwide, some of which use Akeneo’s solutions to manage PIM across tens of millions of products and to manage terabytes of digital assets. IDC expects technology buyers will increasingly prioritize PIM applications that readily integrate with adjacent technologies such as digital commerce and content management. With 130 implementation partners and 90 technology partners for its PIM solution, Akeneo enables online merchants to deliver modern digital experiences that enable them to tell richer stories about their products across the end-to-end customer journey. IDC offers special praise for Akeneo’s ease of use, noting that Akeneo clients and partner organizations consistently score Akeneo highly for its UI and overall usability. Akeneo’s users also gave the company an above-average rating for customer support, with customers reporting that Akeneo was very quick to respond to and resolve support requests. The report also notes Akeneo’s commitment to open-source development, which enables customers to try its product without financial commitment, while benefiting from a well-established global PXM community. “IDC believes the importance of PIM systems will only grow as a larger share of all transactions occur online, prompting organizations to seek out stronger customer relationships via engaging product stories,” Jordan Jewell, IDC's research director for digital commerce, writes in the report. “Consider Akeneo if you are a B2C or B2B organization with a wide range of business models and if you need a tightly integrated system for high-quality product information across all owned and unowned digital channels, as well as offline channels including in-store and print.” “At Akeneo, we’re always striving to build the best solution for our customers, and earning this recognition from IDC, Forrester, and Ventana is a testament to the strength of our vision,” said Akeneo CEO Fred de Gombert. “These organizations’ analysts understand that Akeneo is fusing best-of-breed technology and a true commitment to customer experience to deliver the powerful and streamlined solutions needed by today’s eCommerce and omnichannel merchants.” An excerpt of the full report can be downloaded here: https://www.akeneo.com/white-paper/idc-marketscape-pim-applications/ About Akeneo Akeneo is a global leader in Product Experience Management (PXM) helping businesses with products to unlock growth opportunities by delivering a consistent and compelling product experience across all channels, including eCommerce, mobile, print, points of sale and beyond. With its open platform, leading PIM, add-ons, connectors and marketplace, Akeneo PXM Studio dramatically improves product data quality and accuracy, simplifies catalog management, and accelerates the sharing of product information across channels and locales. Leading global brands, manufacturers, distributors and retailers, including Staples Canada, Fossil, Air Liquide and Myer, trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo, brands and retailers can improve customer experience, increase sales, reduce time to market, go global, and boost team productivity. More information at https://www.akeneo.com About IDC MarketScape: The IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors. Contact Details Ran Xu +1 213-309-2373 ran@rosebudpr.io

July 28, 2021 05:00 PM Eastern Daylight Time