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Maintaining Changed Behaviour With Incentives: The Potential Of Web 3.0 In Mental Health Treatment Through Digital Token Rewards

Benzinga

By Kyle Anthony, Benzinga Initiating change in one’s life often begins with acquiring the fortitude to reflect and realize that it is needed, followed by taking action to actualize it. However, enacting change and achieving progress is never linear, and for many, support is needed along the pathway to betterment. In the field of substance abuse treatment, contingency management has shown evidence of being an efficacious methodology for treating the problem behavior of individuals. The learnings from contingency management in behavioral treatment may have some applicability in supporting mental health. Elevate Health and Wellness, a clinic specializing in mental health and addiction treatment for adolescents and adults, is exploring this possibility by leveraging the capabilities of Web 3.0 in their treatment plans with patients. Contingency Management Explained Dr. Nancy M. Petry, Ph.D.’s extensive research on contingency management highlights its efficacious nature is rooted in the principles of basic behavioral analysis, more specifically, habit formation. Research on the success of contingency management as a treatment methodology has been proven in controlled trials and qualified by stakeholders in the field of psychology. In The Psychiatrist Journal of May 2011, Dr. Petry published an article entitled, Contingency Management: What it is and Why Psychiatrists Should Want to Use It, detailing the evidence-based research done on the behavioral treatment and the cross-sectional nature of its success, reducing usage in opioids, alcohol, marijuana and even cigarettes by patients. Transference Of Learning: Contingency Management And Mental Health The proven success of contingency management in substance use disorders may have some application in facilitating the treatment of some mental health issues within patients. Since the onset of the pandemic, 38% more Americans are participating in mental health care treatment of some kind, whether that be inpatient or outpatient services. But what mental health professionals have noticed is that youth mental health issues are increasing. In 2021, more than 4 in 10 high school students felt persistently sad or hopeless, with more than 1 in 5 students seriously considering attempting suicide. Today's youth are more interconnected through various technological devices and platforms; as such, reaching and engaging with them has to be done through a medium that is ever-present in their lives. Web 3.0 represents a newfound avenue for mental health treatment to occur in a way that resonates with today’s youth while also being effective. By using Web 3.0 as a conduit for contingency management, individuals can receive counseling, encouragement and incentives around specific mental health issues. In essence, using technology to treat individuals empathetically while also incentivizing them to continue treatment as they navigate their mental health journey. Leveraging Technology For Mental Health Implementing blockchain technology to increase mental health services for those who need it instantly at both outpatient and inpatient levels is part of Elevate Health and Wellness' vision as a dual-licensed outpatient clinic specializing in mental health and addiction treatment for adolescents and adults. Tentatively launching in 2024, the company says its token will be used to increase awareness, build a stronger supportive community and connect individuals with mental health disorders and addiction with therapists and psychiatrists instantly. Blockchain-based software will also allow for the creation of smart insurance contracts (i.e., contracts that are self-executing, in which the terms of the agreement are directly written into lines of code) for mental health and wellness to provide an alternative to conventional insurance. Digital token rewards are already being leveraged by brands through Web 3.0 loyalty programs, and they have the potential to be powerful tools for promoting sustainable behaviors. With contingent management strategies suggesting that desirable behaviors should be reinforced quickly, digital tokens can help implement these strategies effectively through rewards that can be awarded quickly, tracked accurately and redeemed easily. As such, embedding contingency management treatment attributes within Elevate’s token could help improve outcomes. Given the greater ownership individuals will have of their information in a Web 3.0 world, therapists and psychiatrists can design treatment plans to specifically reward their patients throughout their treatment plan. The Web 3.0 Future Of Mental Health With Contingent Management Web 3.0 holds the potential to transform healthcare by creating a more patient-centric and personalized treatment plan for individuals. With behavioral treatments like contingency management available to individuals, the ability to form and embed positive habits can help improve patient outcomes. Elevate Health and Wellness is fully prepared to take advantage of this technological advancement for the betterment of its patients and those who need its services the most. Featured photo by Valeriia Miller on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 03, 2024 08:50 AM Eastern Daylight Time

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Peru is recognized as South America's Leading Destination at the World Travel Awards

Promperu

Peru rose to the top in the regional edition of the World Travel Awards (WTA) 2024, after being chosen as "South America's Leading Destination". Likewise, for the seventh consecutive year since 2018, the country has been chosen as "South America's Leading Cultural Destination" These awards highlight the country's continuous effort to preserve and share its heritage and cultural diversity with the world. The Historic Sanctuary of Machupicchu, in the Cusco region, has also been chosen for the seventh consecutive year as the "South America's Leading Tourist Attraction". It is worth noting that the Inca site is the first tourism destination to achieve carbon neutral international certification. The country has also won the "South America’s Leading Culinary Destination" award, strengthening its position as the gastronomic epicenter of the region. In 2011, the Organization of American States (OAS) recognized Peruvian cuisine with the "Cultural Heritage of the Americas" award. Since 2009, PROMPERÚ has been working constantly to promote its natural beauty, rich culture and outstanding gastronomy. These four awards consolidate Peru's position as a cultural and culinary reference at the regional level. According to Claricia Tirado, Executive President of PROMPERÚ, Peru strives to set the highest possible bar to raise the standards of excellence in travel and tourism in the region. In December 2023, at the world edition of the World Travel Awards, Peru received three awards: World's Leading Culinary Destination and World's Leading Cultural Destination, while Lima was chosen as the World's Leading Heritage City Destination. The World Travel Awards is a globally recognized brand that has several regional editions, including Africa, Asia, Australasia, the Caribbean and Central America, Europe, the Indian Ocean, the Middle East, North America and South America. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and inversions. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

July 02, 2024 01:00 PM Eastern Daylight Time

Hot Tech for a Hot Summer of Fun:

YourUpdateTV

Summer is here and many are looking for innovative ways to enhance their lifestyles, whether it’s optimizing finances, mastering the art of grilling, or upgrading their homes with the latest technology. Tech and lifestyle expert, Stephanie Humphrey, did a satellite media tour to share some hot tech ideas for a hot summer of fun. A video accompanying this announcement is available at: https://youtu.be/TAPtzm_lIcQ Smart Financial Tools for Kids Starting Summer Jobs Many kids are starting summer jobs and it’s important to provide them with age-appropriate financial tools to help them learn how to responsibly manage their money. Chase's High School and College Checking accounts are great for this–these accounts provide helpful tools to manage their finances more independently, and all through the Chase Mobile® app. With features like Zelle® for sending money, tracking what they’ve spent, and help with budgeting, kids won’t need to download multiple apps, making it easier for both them and their parents. It's all about empowering them to gain financial independence in a digital-first world. For more information, visit chase.com/studentbanking Smart Home Cleaning with Roborock Qrevo Pro One of the must-have gadgets for your smart home this summer is the Roborock Robot Cleaning Vacuum Qrevo Pro. With its FlexiArm Design Edge Mopping System it ensures thorough cleaning even in hard-to-reach areas and along edges. The Qrevo Pro offers an effective full-suite self-maintenance with hot water mop washing and intelligent dirt detection for automatic re-wash and re-mop. The Qrevo Pro carries advanced robotic cleaning technology, making it more accessible to customers. It’s available at Target, Amazon & Roborock's official website. Revolutionizing Summer Grilling with Weber’s Searwood Pellet Grill Summer and grilling go hand in hand, and the latest from Weber is truly exciting. This is the Searwood, Weber’s next-generation pellet grill. It's designed to give people more confidence and control when they grill, so you can make delicious meals any time of day. Whether you enjoy the authentic smoky flavor of low and slow BBQ or the searing heat for a perfect steak, this grill can do it all and be ready to cook in less than 15 minutes. The brain of the grill - the Rapid React PID works so that the grill self-adjusts as you cook. Plus, with the Weber Connect app, you can monitor and control the grill remotely, making it perfect for gatherings where you want to spend time with your guests and not be tied to the grill. ecoATM: Recycle and Earn Cash Your Pre-owned Smartphones Did you know there is $43 billion worth of unused tech sitting in our homes across the US? That is where ecoATM comes in. ecoATM helps people properly recycle their unused smartphones for cash on the spot—you can get up to $270 for an iPhone 13 Pro and great trade-in deals for other devices from Samsung, Google and more. Since 2009, ecoATM has collected over 45 million devices – giving a second life to more than 20 million pounds of e-waste, preventing it from ending up in landfills. They have over 6,000 kiosks in national retailers such as Walmart and Kroger. In less than 10 minutes, you can recycle and earn cash on your used device. Go to ecoATM.com to find a kiosk near you and get an estimate for your device. For more tech tips, you can follow Stephanie on social media at @TechLifeSteph. About Stephanie Humphrey Technology and Lifestyle Expert Stephanie Humphrey is a former engineer who merges her passion for lifestyle media with in-depth tech expertise to show everyday people how empowering, enriching and fun technology can be. Stephanie is currently a technology contributor for ABC News where she works as part of the nationally-syndicated Strahan Sara & Keke team. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2024 01:35 PM Eastern Daylight Time

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Snapchat Releases New Teen Safety Measures

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/7Hv0EHNRJ_g The digital world can be a challenge to navigate, and helping keep teens safe online is not just a priority—it’s a necessity. Snapchat is working to make its app even safer—now expanding a range of features to help keep Snapchat a place where people can be comfortable expressing themselves with the friends they know in real life. These extra protections for young people are more than a tech upgrade—they’re part of Snapchat’s ongoing commitment to building tools to help users connect with friends in a safe, secure way. Rachel Hochhauser, Snap’s Head of Safety Operations Outreach, conducted a nationwide media tour on June 25th to discuss these new features. Topics and features she discussed included: · Expanded In-app Warnings Teens will now see a warning message if they receive a chat from someone who’s been blocked or reported by others or is from a region where the teen’s network isn't typically located – signs that the person may be a stranger. · Simplified Location-Sharing Expansion of reminders to make sure Snapchatters are always up to date on which friends they’re sharing their location with on the Snap Map. · Enhanced Friending Protections These protections prevent certain suspicious friend requests from getting to teens in the first place, further reducing teens’ ability to connect with people they may not know in real life. · Blocking Improvements Improvements aim to prevent bullying and repeated harassment by limiting outreach from any new accounts created by someone who’s been blocked. For more information, visit https://parents.snapchat.com/ Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2024 01:02 PM Eastern Daylight Time

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WagerWire Launches Buying and Selling of Fantasy Entries in App

WagerWire

WagerWire, a sports gaming marketplace technology company serving sportsbooks and fantasy operators, today announced that buying and selling is now live in their app, available in the iOS and Google Play stores. This marks the first time that fantasy players can legally buy and sell daily fantasy Pick’em entries with the tap of a button. WagerWire users are now able to buy and sell RealTime Fantasy Sports entries on the app, with more fantasy operators to be added for trading soon. WagerWire announced their integration with RealTime Fantasy in January 2024, allowing users to sell their Pick’em lineups while in progress, including during the actual game, directly on the RTFS platform. During the NFL playoffs, the marketplace saw 12% of all DFS Pick’em lineups sell on the secondary market. “This is a paradigm shifting moment for fantasy,” said WagerWire Co-Founder and CEO Zach Doctor. “This launch represents a way to bring more ownership and control over their entries. For the first time, there is a way to cash in on your lineups even if they go on to lose - by selling it to a friend or on the open market. The excitement is palpable.” The newly launched fantasy marketplace is the latest addition to the growing technology portfolio of WagerWire’s parent company Wire Industries, Inc. Their app already hosts an array of marketplace tools for both sports betting and fantasy including stat tracking, account syncing, bet value graph builders and calculator, and social features that allow users to follow how their friends, influencers, or sharps are playing. “I’ve been playing fantasy for years, but being able to sell my DFS lineups is game-changing," said Braiden Payne, RealTime Fantasy Sports veteran user. "I’m also loving being able to buy and sell in-game and see the progress of my picks with live price suggestions. The RT marketplace in the WagerWire app takes an already great and easy-to-use experience to the next level.” WagerWire was recently shortlisted for two awards at SBC North America – Rising Star of the Year and Affiliate of the Year, in addition to EGR's Rising Star of the Year and Hashtag Sport’s Best X Presence award. WagerWire burst onto the scene in 2021 with the announcement of a high-profile seed round led by Miami Marlins co-owner Roger Ehrenberg, Eberg Capital and NBA All-Star Richard Jefferson. They are a licensed affiliate and media partner to top US sportsbooks including BetMGM, BetRivers, Caesars, FanDuel, Hard Rock Bet, SuperBook and more. WagerWire content has been viewed over 250M times in the past year and has been featured in the New York Post, USA Today, Bleacher Report, ESPN, Bloomberg and CNBC, among others. WagerWire empowers fantasy players and bettors to take control of their action and treat their fantasy lineups, contest entries, and sports bets as assets that can be bought and sold at any time. WagerWire’s proprietary GLI-33 certified marketplace technology can be directly embedded into sportsbook apps, and also powers the WagerWire app that serves as an aggregated marketplace of bets across partner sportsbooks. The WagerWire Media Network that generates engaging daily sports and betting content “By Fans, For Fans.” You can download WagerWire in the Apple App Store and Google Play, and find them @WagerWire on Twitter and LinkedIn, or @WagerWireLive on TikTok and Instagram. WagerWire is dedicated to providing users with a responsible gaming environment. If you think you or someone you know may have a gambling problem, resources are available. Call 1-800-GAMBLER. Contact Details Bailey Irelan birelan@hotpaperlantern.com Company Website https://www.wagerwire.com/

July 01, 2024 10:01 AM Eastern Daylight Time

DOGE’s Rebound Attempt Fails, Amid Raboo’s Dominating Price Action Surpassing Rival Coin Pepe

Total Media

The cryptocurrency market is expanding, but so is the volatility. On one hand we have Dogecoin on a bullish trend, on the other hand we have Pepe on a bearish trend. Raboo, a new AI meme coin has appeared with loads of amazing features. Raboo is still in its presale and has raised over $1.6 million, which is very impressive. Analysts expect the Initial Coin Offering (ICO) to grow 233% during presale and 100x on launch day. Keep reading to find out more. DOGE attempts to validate bullish pattern Dogecoin is presently trading in a bullish wave. But the coin may not be able to maintain the pattern to start meaningful price climb, if investors do not take control. The dynamics around DOGE are being keenly watched by the market. This is because changes in its price could have an impact on the altcoin market as a whole. The distribution of Dogecoin's supply among its holders is showing a noticeable shift, which could lead to additional declines in the meme coin's price that'll be presented on a daily chart. The shift in ownership of DOGE mid- and long-term investors to short-term holders raises questions over the stability of the altcoin price. The amount of DOGE held by short-term holders has increased significantly over the last month. It has increased from 10.5 billion DOGE to 13.4 billion DOGE. This noteworthy expansion emphasizes the growing tendency toward short-term trading activity, which may increase market volatility. Pepe: bulls struggle to recover from downward trend Pepe is down by 27% from its all time high in May this year, however, some traders think the coin could become victorious, especially if Bitcoin’s BTC/USD performance picks up. A recent deal was released by Binance, for cryptocurrency users who want to earn PEPE coins simply by buying and holding PEPE for increased interest rates. Users can get rewards if they send at least $0.01 using Binance Pay for the first time. With this promotion, cryptocurrency users can win up to 100 million PEPE coins. The price of PEPE coins has been dropping lately. PEPE saw a 7.84% decrease in value following the announcement of Binance Pay's offer. Investors are switching to Raboo since the PEPE coin price prediction does not yet present any advantages. Satoshi, a popular crypto analyst, detailed in a tweet the wave patterns he observed on the Pepe chart and predicted a wave of 3 candles. He also suggested that there might be a mirror wave 2 retracement before the green candle happens. The altcoin price still has a chance of going bullish and even breaking it all time high. But only patient enough investors will witness this. Raboo grabs investors attention with 100x potential Raboo ($RABT) is a popular new meme coin that is making waves in the market as an Initial Coin Offering (ICO), demonstrating why ICOs are fantastic avenues for making investments. Raboo's initial coin offering (ICO) offers investors the opportunity to participate in cutting-edge initiatives from the very beginning. By incorporating artificial intelligence to improve user engagement and content creation, Raboo sets itself apart from other meme coins. Raboo stands out in the competitive meme coin market thanks to its AI-driven strategy, which also highlights the company's potential for significant expansion and influence in the cryptocurrency field. By taking part in the Raboo presale, investors will become a part of a ground-breaking initiative that uses artificial intelligence (AI) to reimagine the meme coin genre, providing a special fusion of community, technology, and entertainment. Raboo’s presale is now underway, with tokens available at $0.0048, analysts say $RABT can easily explode 100x by the time it hits the markets this year. Conclusion Between the rise of Dogecoin and Pepe's price, Raboo is standing out as the best crypto to invest in this year. Meme coins are now making noise, becoming the money makers of the crypto market. Raboo is very affordable, giving the opportunity for anyone to join in. Small risk for a great reward. Even though it is yet to launch, Raboo has aimed to be a top 20 coin and it is currently on the right path. You can participate in the Raboo presale here: Telegram: https://t.me/RabootokenPortal Twitter: https://twitter.com/Raboo_Official Contact Details Total Media Solutions media@Totalsolutionspr.io Company Website https://rabootoken.com

June 30, 2024 12:00 PM Eastern Daylight Time

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Shedding Light on Cystic Fibrosis

YourUpdateTV

Cystic fibrosis (CF) is a rare, progressive, and genetic disease that currently affects about 40,000 people in the United States. CF is the result of a defective gene, inherited from each parent, and the disease can impact people of all races and ethnicities. Recently, KC White, Board Chair of the Cystic Fibrosis Foundation, participated in a nationwide satellite media tour to discuss the disease, her personal journey, and how the Foundation is helping progress care and treatment options. A video accompanying this announcement is available at: https://youtu.be/8wj8u0JEqLU CF is a life-shortening disease that prevents our bodies from clearing mucus. This can lead to lung infections, poor nutrition, lung disease, and a host of unique challenges that can impact every aspect of a person’s life. When it was first discovered, it was considered a fatal pediatric disease. But due to transformative advancements in treatments and high-quality care, the life-expectancy for someone born with CF today is 56. While that number is climbing there is still a long way to go and unfortunately, not all people with CF equally benefit from this progress. KC White was elected chair of the Cystic Fibrosis Foundation’s Board of Trustees in 2022 after serving on the Board since 2005. Diagnosed with cystic fibrosis at age 3, White has been a committed volunteer and inspiring advocate for the Foundation since childhood and is the first person with CF to serve as board chair. When she was diagnosed, she wasn’t expected to live past high school age, but her family refused to accept that fate, which prompted their dedication to the Foundation’s work. Because of recent treatments known as modulators, about 90% of the CF population (including KC) experienced an incredible transformation in their health. With this though, comes navigating unplanned challenges including careers, finances, family, and more. In addition to fueling the research, particularly in genetic therapies, that will lead to transformative treatments for the entire CF population, the CF Foundation works to support the CF community in all aspects of their lives through support programs and fostering connection opportunities. The CF Foundation is committed to finding a cure and providing all people with CF the opportunity to lead long, fulfilling lives. The Foundation is aggressively funding research and drug development, advancing high-quality, specialized care, and partnering with and advocating for the CF community. For more information, visit CFF.ORG About KC White KC White was elected chair of the Cystic Fibrosis Foundation’s Board of Trustees in 2022 after serving on the Board since 2005. Diagnosed with cystic fibrosis at age 3, White has been a committed volunteer and inspiring advocate for the Foundation since childhood, speaking at her first Foundation event when she was only 9 years old. She is the first person with CF to serve as board chair. White received her Master of Applied Positive Psychology from the University of Pennsylvania in 2022 and currently serves as an assistant instructor in the program. She is also the Head Varsity Women’s Lacrosse coach for the Chagrin Falls, Ohio, Tigers. She and her husband, Justin, have one son, Mac. About the Cystic Fibrosis Foundation The Cystic Fibrosis Foundation is a donor-supported nonprofit organization leading the relentless pursuit of a cure for cystic fibrosis. The Foundation is committed to providing all people with CF the opportunity to lead long, fulfilling lives by funding research and drug development, advancing high-quality, specialized care, and partnering with and advocating for the CF community. The Foundation funds more CF research than any other organization, and nearly every CF drug available today was made possible because of Foundation support. The organization supports and accredits a national network of over 130 CF care centers recognized by the National Institutes of Health as a model of care for a chronic disease. Also, the Foundation manages support programs and fosters connection opportunities for the CF community. Based in Bethesda, Md., the Foundation’s impact is made possible by the work of nearly 70 local chapters across the country. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2024 12:45 PM Eastern Daylight Time

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Machupicchu is the only wonder of the world to have Carbon Neutral certification

Promperu

Today, June 27, in the context of the 17th anniversary of its election as one of the Seven Wonders of the Modern World, the Historic Sanctuary of Machupicchu, in the Cusco region, has again received the certificate as a "Carbon Neutral Destination". This achievement places Peru at the forefront of environmental sustainability and the efforts to combat the effects of climate change. Our world wonder has received this distinction as a result of the commitment of the public and private sectors, who joined forces to achieve this valuable result. On the one hand, the driving group formed by the Municipality of Machupicchu, AJE Group, Inkaterra and Tetra Pak, and the allied group formed by PROMPERÚ, World Xchange, Luz del Sur, Bosques Amazónicos (BAM), Latam and CANATUR. The certification was awarded by Green Initiative, the leading company in climate certification in the tourism sector, which recognizes the fulfillment of its decarbonization goals. To achieve this recognition, the Machupicchu Historic Sanctuary has adopted effective measures to reduce its carbon footprint and offset remaining emissions, implementing sustainable practices such as solid waste management and promoting a circular economy. "At PROMPERÚ, we have the firm purpose of contributing to the sustainable and decentralized development of our country," stated PROMPERÚ's Executive President, Claricia Tirado, at the ceremony held at Manco Cápac Square in Aguas Calientes. "All of us who play a role in the public or private sector have the responsibility to ensure that the economic benefits generated are accompanied by sustainable management," she added. It is important to highlight that the certification took the 2019 carbon emissions results as a baseline and focused on stimulating actions for the reduction, treatment and correct management of the waste generated. It also included raising awareness among residents, businesses and hotels. Along these lines, four processes were implemented to reuse usable waste: the installation of a PET plastic and cardboard compacting plant; a biodiesel plant to process waste oil from restaurants and casinos; an organic waste pyrolyzing plant to generate natural charcoal; and two glass crushing machines to convert bottles into grit for construction and ornamental purposes. This circular economy model allows us to give a new life to usable waste such as plastic, cardboard, Tetra Pak containers and glass, in addition to oil treatment. PROMPERÚ continues to promote and work on responsible and sustainable tourism. We know that it is more than trying to stand out, it is a necessity. Peru Export and Tourism Promotion Board (PROMPERÚ). We are the government agency in charge of the development and implementation of global strategies to position Peru via the promotion of its image, touristic destinations, added value exports and inversions. Contact Details José Carlos Collazos jcollazos@promperu.gob.pe Company Website http://www.promperu.gob.pe

June 27, 2024 05:30 PM Eastern Daylight Time

Kampgrounds of America’s Summer Camping Guide and Trends

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/gNNon_3zhbI According to Kampgrounds of America’s 10th annual Camping and Outdoor Hospitality Report, travelers are looking for ways to slow down, recharge, and reconnect. There is no better way to do this than to make lifelong memories spending time outdoors with loved ones, roasting marshmallows over a fire, and exploring beautiful landscapes in iconic destinations at a KOA campground. Here are some interesting findings: Since the onset of the COVID-19 pandemic, 4.4 million new campers have embraced the camping lifestyle each year. Among the 51% of campers who have taken a road trip in the past year, most (76%) include camping during their trips. Campers are prioritizing wellness and embracing a slower pace of life with 79% of travelers planning to use forest immersion, meditation, yoga and/or mindful strolls during their trips. In the past year alone, 58% of campers have tried glamping, with 36% of guests planning to try glamping for the first time this year. “Over the last decade, we’ve observed a significant increase in active camping households,” said Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, Inc. “Our research shows that in the past ten years, over 40 million North Americans tried camping for the first time. Camping has evolved from a cherished outdoor pastime to an established leisure travel segment, reflecting a growing desire among travelers to connect with nature and loved ones.” With more than 500 locations in iconic destinations throughout North America, KOA provides unparalleled access to nature's beauty and outdoor adventures for campers of all ages. With a diverse array of accommodations, KOA caters to all experience levels. Options range from traditional tent camping and RV pull-through sites to deluxe cabins and unique glamping accommodations such as safari tents. KOA campgrounds are also equipped with a variety of amenities, including swimming pools, playgrounds, organized recreational activities, and even puppy playgrounds, ensuring a memorable experience for both relaxation and adventure-seeking campers. On June 5th, live from Kampgrounds of America’s first and oldest campground in Billings, Montana, Diane Eichler, Senior Vice President of Marketing at Kampgrounds of America, conducted a nationwide media tour. Topics that were discussed included: Unique findings from KOA’s Camping and Outdoor Hospitality Report. Top trends and preferences of campers. Ways campers prioritize health and wellness and seek outdoor therapy to relax and recharge in nature. Insider tips, insights and recommended destinations and campgrounds to check out this camping season. SURVEY METHODOLOGY The results of the 10th North American Camping and Outdoor Hospitality Report are based on a total of 4,100 surveys completed among a random sample of U.S. (n=2,900) and Canadian (n=1,200) households. Within the U.S. sample of households, results are stratified by Census Region: Northeast (n=725), Midwest (n=725), South (n=725), and West (n=725). Overall, a sample of n=2,900 U.S. households is associated with a margin of error of +/- 1.82 percentage points, while a sample of n=1,200 Canadian households is associated with a margin of error of 2.83 percentage points. All surveys were completed only via an outbound solicitation sent to a randomly selected cross-section of U.S. and Canadian households. In order to calculate overall incidence, the sample of respondents was statistically balanced to ensure that the results are in line with overall population figures for age, gender, and ethnicity. Some results may not add to 100 percent due to rounding. ABOUT KAMPGROUNDS OF AMERICA Kampgrounds of America, Inc. has been the definitive leader in outdoor hospitality for more than 60 years. United under the mission of “connecting people to the outdoors and each other,” the company consists of two unique brands: KOA and Terramor Outdoor Resorts. KOA, the world’s largest system of privately-owned, open-to-the-public campgrounds, consists of more than 500 franchised and owned campgrounds. With unrivaled brand visibility, KOA also offers campground owners and operators unparalleled support in campground education, design, recruitment, marketing and technology. For more information, visit KOA.com Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 27, 2024 12:20 PM Eastern Daylight Time

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