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trooVRS Launches as the First Editorial Platform Built for the Metaverse at Cannes Lions 2022

Troo Media

Troo Media, the creators of media platforms for the metaverse, today launched trooVRS, the first fully virtual and immersive editorial platform designed for the metaverse dedicated to reimagining men’s editorial, at Cannes Lions. Through immersive, VR-powered environments, trooVRS will deliver high quality editorial content and experiences in written, video, and audio-based formats that will empower male audiences across generations, race, nationalities, sexual orientation, and more with the tools and practical knowledge to positively impact their well-being. The trooVRS platform is built around the concept of “solutions journalism”, which is focused on curating content designed to provide practical knowledge and offer solutions, and elevate the quality of life of readers. On the platform, this content will target the interests and needs of men from all backgrounds by focusing on core subject matter like relationships, work, physical and mental health. The launch of trooVRS coincides with Men’s Health Month to reinforce the company’s commitment to serve as a constant voice of awareness for men’s health and encourage positive living choices. trooVRS will recruit writers and content creators from across the globe that represent a diverse set of ethnicities, nationalities, and perspectives in order to deliver a comprehensive experience for men of all backgrounds. This immersive editorial content is delivered through high-quality pixel streaming 3D “virtual worlds” which offer readers a safe space to discuss topics and build communities. The first virtual world, a remote, Scandinavian-inspired home built directly into a mountainside, is accessible today for brands and agencies to begin ideating customized experiences and activations on the platform. In addition to its core editorial offerings, trooVRS will also deliver curated NFT offerings across its environments with male audiences that support the editorial’s initiative of fostering self-care and community. trooVRS was conceptualized by Adrian Whant, a digital media and advertising veteran who has held leadership positions at companies like NBCUniversal, Univision, ABS-CBN, and digital startups, and Lisa Cavalli, the creator of influential digital Latina-focused publications HipLatina and BELatina. The two saw an opportunity to revitalize the stagnant men’s editorial space by capitalizing on the rapid expansion of metaverse-based solutions and the need for more modern and nuanced content that breaks down the dated stereotypes of masculinity. “While new media companies are emerging to connect with an increasingly diverse spectrum of audiences, we have seen very little in terms of platforms that reflect the modern values and ideals of men, which now cover a vast range of identities, interests and aspirations. The metaverse presents us with an opportunity to deliver content in a more immersive, intimate and effective environment, and its inherent decentralization will allow for the amplification of and participation from audiences that have been historically shut out in traditional media formats. With this in mind, we’re excited to introduce trooVRS as the new way for men to validate their own experiences and focus on self-improvement,” says Adrian Whant, Founder and CEO of Troo Media. The trooVRS platform also offers brands the opportunity to deliver highly curated and branded metaverse experiences to connect more deeply with male audiences. The virtual worlds are purpose-built with several environments where brands can hold activations such as presentations, tutorials and demos in relevant environments such as stages, kitchens, gyms, showrooms and more. They will also be able to offer exclusive real and virtual goods and services, including NFTs powered by blockchain technology. trooVRS is already in advanced discussions with leading brands to conceptualize initial activations on the platform. “It has been my long held belief, through direct experience, that culturally hyper-relevant content is the future of publishing success, for both media companies and brands. With trooVRS, our goal is to take the concept of solutions-driven journalism and disseminate it through new and exciting ways to create more enriching and fulfilling experiences and pave the way forward in the metaverse-driven era,” says Lisa Cavalli, Chief Operating Officer and Co-Founder of Troo Media. The virtual worlds on the trooVRS platform are designed by SPINE, an award-winning interactive media and 3D visualization studio. In collaboration with the trooVRS team, SPINE focused on constructing highly detailed, photo-realistic environments that set the platform apart from the standard gamified experiences with most current metaverse solutions. “I’m very excited to be working with Troo Media to bring their vision to life and to be building something that is both meaningful and forward-thinking. trooVRS is headed in the direction of where I see digital media evolving towards and I’m looking forward to pushing the platform to its highest potential,” says Kevin Smith, Founder and CEO of SPINE. trooVRS launches at Cannes with one virtual world already live and with an additional 5 nearing completion. The company is focused on building out its editorial roster, activating brands on the platform and continuing to build out the technology infrastructure. Troo Media will also be focused on building strategic partnerships in the coming months to bolster the growth and development of the platform. To learn more about trooVRS, please visit: https://troovrs.io/. About Troo Media Founded in 2022, TrooMedia is a purpose-built platform that serves as the foundation for trooVRS, an immersive media platform for users to engage with non-stereotypical men's lifestyle content across virtual editorial environments, shared experiences and worlds. TrooMedia was born out of the desire to create solution-driven storytelling that provides practical knowledge to readers, elevates the voices of global creators, and, most importantly, builds content that positively impacts people's lives. TrooMedia, with its partner SPINE 3D, builds virtual worlds in the metaverse designed to deliver cutting edge immersive and collaborative possibilities that deliver highly curated experiences between brands and consumers. The company is led by media, technology, and publishing leaders and is a proud minority, LGBTQ+, and women-owned digital media company. Contact Details North 6th Agency for Troo Media Kevin Pryor +1 212-334-9753 kpryor@n6a.com Company Website https://troovrs.io/

June 20, 2022 09:02 AM Eastern Daylight Time

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Tips for the Perfect Summer Grilling with Lodge’s Sportsman’s Pro Cast Iron Gril

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/238pxthgyoc Calling all grill masters! Summer is here and as the weather heats up and days get longer, many of us are heading outside, uncovering the grill, and starting to prep for our next backyard grill-out. Few things say summertime like a grilling party, but before we send out the invites, there are a couple things aspiring grill masters should be doing to set themselves up for success. One tip? Making sure your grill is up to the task. Lodge’s Sportsman’s Pro Cast Iron Grill is a rugged, hibachi-style grill that can take your cooking to the next level, whether grilling in the backyard, on the road, or at a tailgate party. From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. For more than 125 years,Lodge has manufactured heirloom-quality cast iron cookware at its foundries in South Pittsburg, TN. Whether grilling up vegetables or making juicy smash burgers, Lodge’s long-lasting products are an indispensable part of daily life. Key Features & Benefits of the Lodge’s Sportsman’s Pro Cast Iron Grill · Easy Assembly & Clean-Up: The Sportsman’s Pro has a removable grill grate that makes adding coals quick and easy. It’s inclusive of a slide-out ash drawer that allows you to easily control heat and airflow and remove ashes after cooking, cutting down on clean-up time. · Durability: There are few things in life that compare to cooking over an open fire or grilling that perfect sear. Lodge's Sportsman Pro Grill is made with expert quality and superior strength that lasts season over season, allowing you to create flavorful and memorable moments for years to come · Versatility: From smoking your favorite meat to charring up seasonal veggies on the grill, the Sportsman’s Pro Grill can be used to create a variety of flavors with a pre-seasoned grate for an easy-release finish that improves with use. · Seamless Maneuvering: Equipped with a set of steel Hook & Carry Handles, maneuvering the Sportsman Pro Cast Iron Grill remains secure and safe. · Expert Craftsmanship: All Lodge cast iron products have been proudly made in South Pittsburg, Tennessee since 1896, giving you 125 years of cast iron expertise at your fingertips. For more information, visit LODGECASTIRON.COM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 04:00 PM Eastern Daylight Time

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Modern Weight Loss: What is Personalized Weight Care and Why You Should Try It

YourUpdateTV

According to the CDC, overweight and obesity are risk factors for many serious diseases and health conditions, including heart disease, stroke, type 2 diabetes, and some cancers, all of which are among the leading causes of preventable death. Recently Dr. Rekha Kumar from Found conducted a satellite media tour to talk about personalized weight loss and its benefits. A video accompanying this announcement is available at: https://youtu.be/ZEx5tcYjrlQ It is time we push back against harmful and outdated weight loss culture and start thinking about our overall health and weight care. A poll of 2,000 adults conducted by weight care platform, Found, revealed that 91% have tried at least one strategy for weight loss, with half revealing that they’ve tried 11 different methods of weight loss. According to that same poll: ● 25% of people even confessed to doing up to 16 diets in their lifetime! ● But only 15% described their weight loss experience as “rewarding” ● Respondents felt that losing weight required more sacrifice than having kids ( 33% )! ● 9 in 10 Americans have tried at least one weight loss strategy ● 33% wished they had access to prescription weight loss medications ● Almost four in five (79%) want to be healthier, not skinnier. Found is an evidence-based weight care solution that combines the best of modern medicine with personalized coaching and community. Centered around clinical care and lasting behavior change, Found provides its members with a comprehensive weight loss program that delivers long term, sustainable results. Found designs personalized treatments around every factor that makes people unique — from biology, medical history, mental health, existent lifestyle, goals, and more. Found’s members are supported by the best of consumer technology, and a team that includes doctors to prescribe safe medication, and coaches to guide them on nutrition, movement, sleep, and emotional health. They call this weight care. When diet and exercise don’t lead to effective weight loss, sometimes it’s our biology that’s holding us back. Much of how your body loses, gains, and maintains weight is predetermined by your biology. This means no amount of working out, eating healthy, or sheer willpower can sustain weight loss if your biology’s not set up for it. Medication can, which is why Found offers more medication options than any other program. Online weight loss means Found took the doctor's office out of the equation. The telehealth platform provides one-on-one medical, nutritional, and movement guidance from their experts, through an app that can be accessed anywhere and at any time. Found’s proprietary weight care platform is available via the App Store, Google Play, as well as on joinfound.com Rekha Kumar bio: Dr. Rekha Kumar is recognized as an international leader in the field of Obesity Medicine. She is Chief Medical Officer at weight care platform Found, as well as a practicing endocrinologist at an academic medical center in New York City. She also served as the former medical director of the American Board of Obesity Medicine. Dr. Kumar has lectured internationally on the topic of the medical assessment and treatment of obesity. She has published several papers and textbook chapters in her field and serves as an Associate Editor of the journal Obesity. She is frequently quoted in the media on topics ranging from the diabetes epidemic in the United States to discussing fad diets, exercise trends, and the complications of Covid-19 in patients with obesity. Dr. Kumar’s areas of expertise include the clinical assessment of patients obesity and metabolic syndrome, the effect of obesity on reproductive health and fertility, as well as thyroid disease. Dr. Kumar completed her undergraduate studies at Duke University then received her master’s degree in Physiology from Georgetown University. She continued on to receive her M.D. from New York Medical College and completed her residency training in Internal Medicine at the New York Presbyterian Hospital/Weill-Cornell Medical College. Dr. Kumar obtained her clinical fellowship in the combined Diabetes, Endocrinology, and Metabolism program at the Weill-Cornell Medical College/New York Presbyterian Hospital and the Memorial Sloan Kettering Cancer Center. Dr. Kumar has traveled abroad to India, China, and Tanzania to understand the scope of metabolic disease globally. She serves on the board of advisors of the Duke Global Health Institute. Dr. Kumar is Board Certified in Internal Medicine, Endocrinology, Diabetes, & Metabolism, and Obesity Medicine. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 10:00 AM Eastern Daylight Time

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Summer Dating Tips from an Expert

YourUpdateTV

According to a recent survey conducted by Bumble, more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city. Recently, Sex & Relationships Expert at Bumble, Shan Boodram, participated in a nationwide satellite media tour to discuss her top tips for finding a date this summer and advice on optimizing your dating profile. A video accompanying this announcement is available here: https://youtu.be/T7jBcsH4Mbs Travel is expected to be at an all-time high with vacations and weddings in full swing, which means the perfect opportunity for a summer romance in a new city or country. Dating apps like Bumble, the women-first dating and social networking app, can help you find new people you may be interested in – or at the very least, help you meet some new friends. “We’re excited to see all of the connections that will be made this summer, both abroad and at home, especially as we’re seeing a natural progression and eagerness for folks to meet in person again,” said Shan Boodram, Bumble’s Sex and Relationships Expert. “Though dating while traveling can just be a fun summer fling, we also found in a recent survey that more than one-third of respondents in the U.S. say they are more open to exploring a relationship with someone who lives in another city, so we encourage you to get out there, no matter where you may be!” Here are tips on dating while traveling, just in time for a summer of fun – and maybe even love. Plan ahead and save time: If you want to make the most out of your dating experience, lean into dating app features that may help you get a sneak preview of who you can connect with - before your trip. For example, Bumble offers a Travel Mode, which allows you to change your location to a new city so you can look for local connections before your arrival. Be open-minded: Just like you might be more open to trying a new food or activity when on vacation, apply that same attitude to meeting new people while abroad. If you meet someone who isn’t necessarily your type, don’t immediately dismiss them. Try to have an exploratory mindset and be willing to meet someone different. Update your bio: Every time you travel to a new city or country, updating your dating app bio can be a helpful way to attract the people and experiences you’re seeking. This can include the languages you speak, how long you’ll be in town, and even asking a question about the best local spot in the city. Ending on a question or an itinerary point on your travel list makes for easy conversation starters. Remember that you can change your radius to see people who are between 1-50 miles from you, too! Hop on a video call before meeting: Many online dating platforms provide secure and safe ways for people to connect. In turn, singles everywhere are getting creative, figuring out how to learn more about each other before meeting. On Bumble, you can make voice and video calls directly in the app, so you can speak to your date without sharing any personal information, like a phone number or email address. This can also help check if your new match is someone you want to spend time with on your vacation. Schedule a date as soon as possible: The time it takes to slowly build a connection is a luxury you don’t always have when traveling. Once you connect with someone you’re interested in and feel comfortable and confident with meeting them in person, don’t be shy about suggesting the first date or respectfully following up on a conversation. Also, don't be afraid to invite this person into your existing plans! People love to delight in their own city and you'd also be surprised at how many people haven't been tourists in their own town. Take charge when choosing the location: Being in charge of choosing your date location is a simple but effective way to feel safe when dating abroad. Ensure that your first date spot is somewhere in an open and public space, and suggest a daytime date for a first meeting, or if you're traveling with friends, invite them to join the group and bring friends too! Before going out and meeting someone new, let a trusted contact know where you're going, such as your rental home host, the hotel concierge, or a friend, and set time to text or check in with them every so often. If you’re on the date and feel like it’s not for you, pre-plan a natural exit strategy for yourself because if you feel uneasy at any point, it’s important that you trust your gut and put yourself first. Always feel like you can enlist the help of a bartender or server if needed and ensure that you’re familiar with local emergency contact numbers, too. For more data-driven tips, expert advice, and resources to help guide your dating journey this summer, visit bumble.com/the-buzz. The app is free and available worldwide within the App Store and Google Play. About Shan Boodram, Bumble's Sex & Relationships Expert: Shan Boodram is a certified sex educator and intimacy expert. Boodram is host of the top podcast, "Lovers and Friends," the best-selling author of “The Game of Desire,” resident expert on Netflix's “Too Hot to Handle,” and currently stars in Peacock’s new show “Ex-Rated with Andy Cohen". She is an ambassador for AIDS Healthcare Foundation and WomensHealth.gov, and a member of the American Sexual Health Association. About Bumble: Bumble, the women-first dating and social networking app, was founded by CEO Whitney Wolfe Herd in 2014. Bumble connects people across dating (Bumble Date), friendship (Bumble BFF) and professional networking (Bumble Bizz). No matter the type of relationship, women make the first move on Bumble. Bumble is built on the importance of equitable relationships and how crucial they are to a healthy, happy life. They've built their platform around kindness, respect, and equality – and their community plays an important part in that. Bumble holds its users accountable for their actions and has zero tolerance for hate, aggression, or bullying. Bumble is free and available worldwide in the App Store and Google Play. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 17, 2022 09:00 AM Eastern Daylight Time

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No. 1? What Is Making This Grocery Delivery App A Preferred Choice In Southeast Asia?

Society Pass Incorporated

Society Pass (NASDAQ: SOPA) E-commerce, made possible by the internet, is still booming. Businesses like Amazon.com Inc. (NASDAQ: AMZN), eBay Inc. (NASDAQ: EBAY), and Shopify Inc. (NYSE: SHOP) are soaring, with more people ordering products online than buying them in stores. While most businesses nose-dived during the COVID-19 pandemic, movement restrictions induced by the pandemic fueled online retail sales. Online sales grew from 16% to 19% in 2020, with Southeast Asian countries significantly contributing to the growth, according to numbers in a United Nations Conference on Trade and Development report. Southeast Asia, which includes countries like Philippines, Vietnam, Singapore and Malaysia, is home to more than 681 million people — 47% of whom prefer online shopping, with about 144 million people regularly purchasing online. E-Grocery Boom Consumers can shop online from anywhere and choose from a wide array of products such as groceries to be delivered directly to them. Online grocery, or e-grocery, shopping has also been gaining momentum for some time. The e-grocery market is quickly expanding throughout the world, with players like Uber Technologies Inc. (NYSE: UBER), Instacart, Amazon Fresh and Fresh Direct serving customers in North America and Europe. Southeast Asia is also seeing significant growth in the e-grocery market. A breakdown of the market by IGD Asia indicated: Asia, the largest regional grocery market in the world, is expected to grow by a compound annual growth rate (CAGR) of 6% between 2018 and 2023. The grocery market will be worth $4.2 trillion by 2023, up from $3.1 trillion in 2018. Its share of global grocery spending will be 37% in 2023, adding around $1.1 trillion to the worldwide grocery market. China, India and Indonesia will be the biggest contributors to the region’s top-line growth, accounting for 74% of new sales added by 2023. A Convenient Grocery Delivery App? That level of growth could be a boon for a company like Pushkart.ph, an online grocery service started in 2017 that delivers fresh goods to consumers who use its feature-packed app. Pushkart’s platform was developed by a group of young Filipino millennials whose goal was to ensure fast, convenient and safe grocery delivery to customers’ doors. From Day One, Pushkart.ph — available on the web, Google Play Store and the Apple Store — said that in addition to serving consumers, it wants to be the platform of choice for retailers and help them sell their products quickly without learning the technicalities of running a digital platform or managing a logistics fleet. From a single flagship fulfillment center at Fisher Supermarket, which has been operating since 2017, the platform is now supported by three additional hubs: Market! Market!, Ayala Malls Feliz, and AllDay Supermarket — Global South. What Makes Pushkart.ph Say It’s Confident It Stands Out From The Rest? Consumers — The company wants to bring value to consumers by allowing them to shop for their basic needs anytime from anywhere they want while sparing them from heavy city traffic or the hassle of carrying heavy bags of groceries. Companies — The company wants to make it easy for corporate clients to purchase every office pantry supply they need from a single source and with the convenience of having flexible payment schemes. Merchants — The company plans to empower retailers to reach the online market by giving them the means to easily transform their shops to include digital sales. Society — The company wants to bring more jobs through online commerce. Pushkart.ph is a division of the Society Pass Inc. ( NASDAQ: SOPA ), a Southeast Asian acquisitions-focused e-commerce holding company. Currently operating six subsidiaries, SoPa plans to expand to more than 10 more subsidiaries in eight verticals — loyalty, merchant software, lifestyle, food and beverage delivery, travel, digital advertising and telecoms — by the end of 2022. Since its inception in 2018, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants and brands on its platform. Apart from Pushkart.ph, SoPa provides merchants with #HOTTAB Biz, lifestyle e-commerce through Leflair.com and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. In addition, SoPa operates Gorilla Networks, a Singapore-based, blockchain/web3-enabled mobile virtual network operator. About Society Pass (NASDAQ: SOPA ) As a loyalty and data marketing ecosystem, Society Pass operates multiple e-commerce platforms across its key markets in SEA. Its business model focuses on analysing user data through the expected launch of its Society Pass loyalty platform and circulation of its universal loyalty points, which seamlessly connects consumers and merchants across multiple product and service categories to foster organic loyalty. Since its inception, SoPa has amassed over 1.6 million registered consumers and over 5,500 registered merchants/brands on its platform. It has invested 2+ years building proprietary IT architecture with cutting edge components to effectively scale and support its consumers, merchants, and acquisitions.Society Pass provides merchants with #HOTTAB Biz and #HOTTAB POS – a specialized POS technology solution, a comprehensive system for payment, loyal customer management, user profile analytics, and convenient financial support packages for small and medium-sized enterprises.In addition, SoPa operates Leflair.com, Vietnam’s leading lifestyle e-commerce platform, Pushkart.ph, a popular grocery delivery company in Philippines, and Handycart.vn, a leading online restaurant delivery service based in Hanoi, Vietnam. For more information, please check out: http://thesocietypass.com/. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga.com Benzinga +1 877-440-9464 info@benzinga.com Company Website https://thesocietypass.com

June 17, 2022 08:25 AM Eastern Daylight Time

COLOR FACTORY CHICAGO IMMERSES GUESTS IN A SPECTRUM OF COLOR

Color Factory

The highly-anticipated, third permanent museum from Color Factory officially opened today in Chicago. The beloved destination immerses Chicagoans in art and color with experiences that engage all the senses, including 15 new installations and exciting artist partnerships across over 25,000 square feet. Color Factory wants its visitors to experience artful wonder and to bring the joy and inhibition that they experience at the museum back into their everyday lives. With successful locations in New York and Houston, the Chicago museum invites guests to embrace play and discovery and to engage their senses in unexpected ways. Above all, Color Factory seeks to make the joy of art and color accessible to more people. "We love Chicago and are thrilled to be opening our biggest museum to date in the heart of the city. We’re excited to share and celebrate the diversity, culture, and traditions of Chicago through these dynamic installations created in partnership with amazing artists. We can’t wait for guests to see, taste, touch, hear, and smell color in a whole new way!” said Tina Malhotra, CEO of Color Factory. Partnering with both local and internationally-known artists and creatives, the new Color Factory was designed specifically for Chicago and takes guests on a unique, dynamic, and colorful journey. Local artists Edra Soto and Akilah Townsend worked with Color Factory to develop an interactive Chicago color palette; international artist Camille Walala has created an expansive maze inspired by the city’s architecture, while Yuri Suzuki ’s experience plays with the connection between what we see and what we hear. Additionally, Color Factory is partnering with local institutions like the Museum of Contemporary Art and Willis Tower, nonprofits like SocialWorks and 826CHI, as well as small businesses like Kurimu and Bon Femme both on-site at Color Factory and across the city. As the largest exhibition space in the company’s history bringing together an impressive roster of artists and custom installations, Color Factory Chicago is expected to be one of the city’s top destinations in 2022 - one that should not be missed. Color Factory Chicago will be open Tuesday - Sunday from 9am-8pm. Tickets are available for purchase for $38 for General Admission, and $28 for Children (3-12). To purchase visit: https://colorfactory.co/chicago/. Additional information on Color Factory can be found online at: https://colorfactory.co. ABOUT COLOR FACTORY Color Factory is an interactive art museum that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments. In each of our locations, Color Factory collaborates with artists, art institutions, nonprofits, and brand partners to bring more art and color to the world. At the core of Color Factory's mission and work are our partner artists. These creatives, designers, and makers tell their unique stories through site-specific exhibits created just for Color Factory. Our experiences are thoughtfully designed to awaken natural curiosity and encourage uninhibited play. Every hue is hand-selected and paired with a sensory experience to unleash the full power and impact of color. Inspired by the cities that we call home, we create custom palettes for each of our locations and work to identify local charities and businesses to support and give back to the community. Since our 2017 launch with a temporary space in San Francisco, Color Factory has grown into a series of permanent locations in New York and Houston, with a new flagship location in Chicago this year. To learn more, visit www.colorfactory.co. ABOUT WILLIS TOWER Located in the heart of downtown Chicago, Willis Tower is an iconic urban destination and state-of-the art, human-centered workplace. Standing 1,450 feet and 110 stories tall, Willis Tower is one of the world's tallest buildings, offering the region's most breathtaking views of Chicago and Lake Michigan. The 103rd-floor Skydeck attracts more than 1.7 million visitors annually. The Tower recently underwent a $500 million restorative street-to-sky transformation that included the addition of Catalog, a 300,000 square-feet curated dining, entertainment and community experience, as well as a 30,000 square-foot outdoor terrace and 150,000 square feet of tenant amenity spaces. Willis Tower is the largest building in the country to have achieved LEED Platinum certification from the U.S. Green Building Council. For more information, visit WillisTower.com or connect on Facebook or Instagram. Contact Details Jalila Singerff | Senior Account Manager I jalila@jiveprdigital.com | 613.614.6777 +1 613-614-6777 jalila@jiveprdigital.com Company Website http://colorfactory.co/

June 17, 2022 08:00 AM Eastern Daylight Time

2022 GUIDE TO SUMMERTIME FUN

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/eB9T1JYMnNI The hot and long days of summer are upon us and families from coast to coast are eager for some fun in the sun. In fact, more Americans plan to travel this year, with 73% of consumers expected to take an average of two trips. Hitting the road remains popular, while confidence in flying has increased from last year. According to recent stats, 79% of people plan to drive to at least one vacation destination, while air travel accounts for 45%—increasing by 5% compared to 2021. However, staycations remain popular due to record-high gas prices, escalating airfares and the war in Ukraine. It’s been found that 25% of Americans will travel shorter distances and 23% plan on less expensive activities. Whether traveling near or far, spending time with family and friends ranks high on the list of anticipated summer activities, including beaches, ball games and barbeques. Grilling season has always been a favorite with many backyard chefs expected to cook up and serve 50 billion hamburgers and 20 billion hotdogs this year. Wellness is also a high-priority, with many Americans engaging in healthful summertime habits, like running, biking, and including supplements into their diets. Braun-Silva has some unique ways to enjoy the summer while building special memories with friends and family. TRAVEL SMART: Summer travel is here and it is going to be a busy season. New Amex Trendex data found that more than half of respondents agree they plan to travel more this summer than in previous years. Braun-Silva’s first tip is to travel smart, saying, “Most of us are looking for added flexibility and confidence when booking a trip. Whether visiting white sandy beaches along crystal blue waters or hiking a national park, there are services available to help make traveling easy and convenient." One way to travel smart is through American Express' Trip Cancel Guard, a new benefit for American Express U.S. Card Members that truly allows travelers to cancel flights for any reason. The smart travel tips don't stop there - from building a dream itinerary to finding the best offers on flights and hotels, consider booking your travel with American Express to up the ante. American Express Travel is a one-stop-shop for planning a vacation thanks to their world-class customer service, 24/7 access to expert travel consultants, exclusive programs and benefits, and more. For those who want an elevated travel experience without breaking the bank, Braun-Silva says U.S. Platinum Card Members can get access to the International Airline Program through Amex Travel which gives travelers savings on international flights for First, Business and Premium Economy seats across more than 20 world class airlines. For more information, visit AmexTravel.com to book. Terms apply. Direct link: AmexTravel.com Social media handles: @AmericanExpress Hashtags: #AmexTravel PRIORITIZE WELLNESS: Overall wellness is a high-priority for many of us. Braun-Silva points out that there are many ways we can engage in healthful summertime habits. “This time of year is perfect for walking, hiking, running, and biking. To support these outdoor activities, it’s helpful to include supplements into our diets,” says Braun-Silva, “As we age our bodies produce less collagen, which helps with healthy joints and skin elasticity. I’ve been adding collagen into my daily routine for years.” MD Logic Health’s Marine Collagen with COFACTORS is made from the highest quality wild-caught non-GMO white fish, which promotes lean muscle mass, strong bones, hair, skin, and nails, supports gut health, and promotes new Collagen production. Braun-Silva adds, “It easily dissolves and has no fishy taste or smell so you can add it to fun summertime drinks, like smoothies, and your meals, to boost your protein intake, at any time without the unnecessary calories.” MD Logic Health, Marine Collagen has a special blend of cofactors including Vitamins A, C, Zinc, and Copper, and also includes Biotin, so that your health can radiate from the inside out. For a limited time, use code COLLAGEN for 15% off. For more information, go https://www.mdlogichealth.com/products/marine-collagen. Direct link: https://www.mdlogichealth.com/products/marine-collagen Social media handles: @mdlogichealth Hashtags: #mdlogichealth #supplementinglife KEEP IT COOL: As the temperatures heat up, Braun-Silva says look out for ways to make summer a bit cooler, adding, “This is one of my favorite tips and it’s really a no brainer—ice cream!” According to a new national poll, 34% of respondents say eating ice cream in summer makes them feel like a kid again. The lifestyles expert says, “One of my favorite summer desserts is a delicious ice cream cake—perfect for pool parties, backyard BBQs, Father’s Day, or any fun summer gathering. Everyone loves them.” There are several cakes to choose from, like Carvel Sheet Cake and Lil Love Strawberry Crunchie Cake to OREO. Braun-Silva recommends picking one or two up at your local grocery store by looking in the bakery freezer case or by going to ILoveIceCreamCakes.com for a store locator. For more information, visit ILoveIceCreamCakes.com for a store locator. Direct link: ILoveIceCreamCakes.com Social media handles: @ILoveIceCreamCakes Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 16, 2022 11:00 AM Eastern Daylight Time

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Xip Secures $5 Million in Seed Funding and Announces $1 Million Creator Fund

Xip

Xip announced today it has secured $5 million in seed funding and launched a $1 million Creator Fund to support knowledge creators who produce educational, tutorial, or coaching content. As the first platform to bring the personalized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and love, who offer them personalized feedback through asynchronous videos. Jomayra Herrera from top education VC Reach Capital led the funding round with participation from LinkedIn Executive Chairman and Founding Partner of Next Play Ventures Jeff Weiner; Chief Operating Officer of MasterClass and angel investor Mark Williamson; Benjamin Grubbs from Next 10 Ventures; and Bertelsmann Digital Media Investments (BDMI), among other compelling venture capitalists, startup founders, and operators. “We are thrilled to partner with the Xip team. We know the best type of learning is personalized, actionable, and in the moment,” said Jomayra Herrera from Reach Capital. “Xip enables exactly that by rethinking how consumers can learn from creators. It’s a moment of delight for learners and a great way to generate sustainable income for creators.” Xip connects users with popular knowledge creators on YouTube, TikTok, Twitch, and Instagram, who frequently receive direct messages from fans asking for one-on-one help. Current Xip creators include notable coaches, professional athletes, musicians, and photographers. “For decades, one-on-one help has been shown to produce significantly better learning outcomes than one-size-fits-all instruction. Yet most of the advancement in the online learning space is of the one-size-fits-all variety,” said Xip Co-founder & CEO Chris Taylor. “Widespread access to high-quality content is great, but the options for personalized help are still lacking. Xip makes one-on-one instruction easily accessible to improve the way we all learn.” On average, creators earn four times higher hourly rates compared to synchronous Zoom lessons. Xip users find the platform incredibly helpful and give it five-star reviews 97% of the time. The Xip Creator Fund is designed to help creators kickstart their success as online instructors. Participating creators receive income guarantees, marketing support, equipment, waived setup fees, and additional resources to start earning meaningful income from helping their fans. “Starting an online coaching or instruction business is resource-intensive, and we want to help by investing in our creators,” Taylor said. “If you’re a creator who has dreamed of starting an online education business, we’re here to help you bring that dream to life.” In addition to the Creator Fund, Xip will use its seed round to invest in the team and product. Xip Co-founder & CTO Eddie Siegel said, "I'm looking forward to using this funding to grow our exceptional engineering team. We have a very exciting future ahead of us as we continue to invest in building the world-class tools that creators need to bring 1-1 learning to the masses!" For more information, visit www.xip.co. About Xip Xip delivers a personalized learning experience that changes the way people learn online. As the first platform to bring the customized video format popularized by Cameo to the online learning space, Xip connects learners with experts they know and trust, who offer them personalized feedback through asynchronous videos. Xip is devoted to true learning and improvement and enables tutorial creators to earn meaningful income by providing their fans with one-on-one help that scales. Visit Xip.co to learn more. Contact Details Trust Relations Alisha Dickinson +1 858-652-0061 xip@trustrelations.agency

June 15, 2022 01:27 PM Eastern Daylight Time

Bluberi Names Lisa Girard Chief Financial Officer

Bluberi

Bluberi (or “the Company”) today announced that Lisa Girard has joined its executive leadership team in the role of Chief Financial Officer. Ms. Girard brings a strong background in finance with companies in the manufacturing sector to the emerging slot supplier and will lead the Company’s finance and accounting departments as they continue to grow. Ms. Girard holds a master’s degree in accounting and has worked over 20 years in accounting and finance roles with defense contractors and manufacturers. She has overseen merger and acquisition activity, and been responsible for financial reporting and banking, as well as heading up finance and accounting teams across multiple companies. Most recently, Ms. Girard served as Chief Financial Officer of EIS Wire & Cable, based out of western Massachusetts. “We are excited to add Lisa to the team in this key role,” said CEO, Andrew Burke. “Lisa has a deep financial background and experience working with manufacturing companies who are owned by venture capital firms, like Bluberi. We are confident that she is the right person to shepherd us through our current growth phase and into the future.” “I am pleased to join Bluberi at this critical juncture in the Company’s history. Bluberi is growing quickly and has big plans. I look forward to being a part of the trajectory of what is sure to become a key gaming supplier, and to working with our customers and other stakeholders to fulfill the Company’s vision of being the easiest to work with in the industry. The quality of the team at Bluberi, and of the products that we are creating, is second to none, and I am eager to see what the future holds for us,” said Ms. Girard. Ms. Girard will join the Company at their office in Las Vegas, where she enjoys taking advantage of everything the valley has to offer whether on the hiking trails, yoga classes, or taking in concerts, shows, and sporting events with her husband, family, and friends. ### About Bluberi Backed by more than 25 years of industry experience, Bluberi is an inventive company that is dedicated to developing and delivering the highest quality casino gaming experience to players and operators. Our team is comprised of seasoned, multi-talented innovators who are focused on bringing gaming to life with entertaining games and high-performing cabinets. Our products are designed to add vitality to gambling and transport players to an energetic world of winning. We are the risk-taking spirit of gambling and we add imagination and innovation to everything we create. Learn more at bluberi.com. Contact Details Bluberi Lesley Hodges, Sr. Director of Marketing Lesley.hodges@bluberi.com

June 15, 2022 08:00 AM Pacific Daylight Time

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