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Akshaya Patra USA Raises Over $1 Million at Virtual Event for Children of India and for COVID-19 Food Relief

The Akshaya Patra Foundation USA

The Akshaya Patra Foundation USA held its first virtual gala of 2021, Partnerships for Happiness, featuring Dr. Deepak Chopra, Sonu Sood, and Milind Pant. The online gala was highly successful, with over 750 families in attendance and over $1 million in donations collected. With COVID-19 cases on the rise in India, all funds raised will provide food relief to migrant workers, including cooked meals, ration boxes for families, and Happiness Kits containing 20 days worth of food, hygiene products, and educational supplies to Akshaya Patra’s mid-day meal beneficiaries. “We are very gratified to see the grassroots support for the mission of Akshaya Patra. With the developing COVID crisis in India and the ongoing need to support the meals for education program for the children of India, the broad participation of our donors and their commitment to this cause allows us to address these issues directly,” said Siva Sivaram, Board Chairman of Akshaya Patra USA. The event kicked off with a presentation from Dr. Deepak Chopra speaking on the ‘Nature of Reality - Metahuman.’ Later in the program, astute business leader Milind Pant held a fireside chat with talented actor and humanitarian Sonu Sood. Sonu shared his life story and most recent humanitarian efforts to support those in India impacted by the pandemic. Throughout the event, attendees enjoyed terrific performances by singer and producer Abby V and the beautiful dancer Vinaini Jayasinghe. Overall, the evening was full of remarkable conversations, lively entertainment, and inspirational moments celebrating Akshaya Patra’s beneficiaries, youth ambassadors, volunteers, and chapter teams. The Partnerships for Happiness virtual gala was hosted by the Atlanta, Boston, Buffalo, Grand Rapids, Maryland, Washington D.C., and Virginia chapters. Established in 2000, Akshaya Patra is the world’s largest NGO school meal program providing hot, nutritious lunches to over 1.8 million children throughout India. It costs just $20 to feed a child for an entire school year. Since the COVID-19 lockdown began on March 24th, 2020, Akshaya Patra has served more than 122 million meals to migrant workers, its beneficiaries and their families. Contact Details Akshaya Patra Foundation USA Akshaya Patra Foundation USA +1 781-438-3090 contact@apusa.org Company Website https://wwww.foodforeducation.org

April 30, 2021 10:30 AM Pacific Daylight Time

Youth Opportunity Foundation Receives DOJ Second Chance Grant to Address Traumatic Brain Injury

Youth Opportunity Foundation

Indianapolis-based Youth Opportunity Foundation (YOF) announced today that in partnership with the Florida Department of Juvenile Justice (FDJJ) it has been awarded a three year, $1.5M, Second Chance Act grant from the Department of Justice to reduce recidivism for justice-involved youth impacted by traumatic brain injury (TBI). “The prevalence of traumatic brain injury among justice-involved youth is misunderstood, undiagnosed, and thus untreated”, said Denny Armington, YOF President. “We are hopeful that this study will confirm the suspected significant prevalence of TBI among these youth, demonstrate the results of proper brain injury-specific treatment, and provide positive, long term outcomes for the children and the communities in which they live”. Under the supervision of FDJJ, and in concert with the University of South Florida and the Florida Department of Education’s Division of Vocational Rehabilitation (FLVR), YOF will subcontract with Youth Opportunity Investments (YOI), and prominent neuropsychology and neurorehabilitation experts to create a full range of services committed to youth with TBI. Managed by the YOF Advisory Council, the grant will enable the utilization of evidence-based TBI assessment and treatment modalities for youth during their stay in a residential treatment program, and for up to two years after transition to their communities. “Recidivism is a major issue for all juvenile justice programs”, noted Michael Baglivio a criminologist and YOF Advisory Council member. “Without targeted treatment, practitioners run the risk of wasting dollars, negatively impacting public safety, and, most importantly, limiting a youth’s future potential”. In order to accomplish the goals suggested by FDJJ to “reduce recidivism” and “create a full range of services focused on youth with traumatic brain injury”, YOF grant staff will coordinate with four YOI managed Florida facilities in Brooksville, Broward, Kissimmee, and Ocala, statewide brain injury advocacy and support programs, and vocational counselors from FLVR. The post-discharge, community re-entry program will continue to provide supported resource facilitation techniques while focusing on post-secondary education and training, job acquisition and career development. “We are particularly excited” commented Allison Flanagan, Director of FLVR, “about how this project could contribute to successful competitive work outcomes for youth with brain injury.” About Youth Opportunity Foundation (YOF) Youth Opportunity Foundation is focused on expanding this work with at-risk and traumatized young people impacted by the “silent epidemic” of traumatic brain injury (CDC). YOF is a 501c3 nonprofit committed to attacking the issues confronting vulnerable kids through improved clinical treatment and strategies, access to post-secondary education, jobs, and mentored relationships. We focus on those in need of a second chance. Contact Details Youth Opportunity Foundation Denny Armington +1 317-281-0424 denny.armington@yofoundation.org Company Website https://yofoundation.org

April 30, 2021 11:15 AM Eastern Daylight Time

Comcast Launches Additional 44 WiFi-Connected “Lift Zones” in Twin Cities

Comcast Twin Cities

As part of its ongoing commitment to help connect low-income families to the Internet so they can fully participate in educational opportunities and the digital economy, Comcast today announced it has equipped 44 additional locations in the Twin Cities with WiFi-connected “Lift Zones” bringing the total to 74. Working with its network of nonprofit partners, Comcast is providing robust WiFi hotspots in safe spaces designed to help students get online, participate in distance learning and do their homework. This initiative provides free connectivity inside partner community centers for the next three years. “We are so pleased to be the recipients of Comcast’s Lift Zone Wi-Fi connectivity in our recreation centers and other park facilities,” said Minneapolis Park and Recreation Board Superintendent Al Bangoura. “As we move toward re-opening more recreation centers for safe in-person programming, we are looking forward to providing programs that support youth in doing their schoolwork, facilitate work readiness training, and invite families in to access virtual activities and information.” “We are proud to partner with community organizations across the Twin Cities and equip them with free internet service that will provide kids with safe, fast and reliable connectivity to keep up with school and prepare for a brighter future,” said J.D. Keller, regional senior vice president, Comcast Twin Cities. “The COVID-19 crisis continues to put many low-income students at risk of being left behind, accelerating the need for comprehensive digital equity and internet adoption programs to support them. We hope these Lift Zones will help those students who, for a variety of reasons, are unable to connect to effective distance learning at home.” Some of the new Twin Cities community organizations that have established Lift Zones in their respective facilities include 40 Minneapolis Parks & Rec locations and Face to Face in St. Paul. A full list of new Comcast Lift Zones can be found here. In March, Comcast announced a $1 billion commitment over ten years in continued support of digital equity, including its Lift Zones initiative, which aims to establish WiFi-connected safe spaces in 1,000+ community centers nationwide for students and adults by the end of 2021. Lift Zones complement Comcast’s Internet Essentials program, which has helped connect a cumulative total of 10 million low-income people to the Internet at home since 2011, including more than 272,000 Minnesotans. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Comcast Dave Nyberg +16513416401 Dave_Nyberg@comcast.com Company Website https://twincities.comcast.com/

April 29, 2021 10:00 AM Central Daylight Time

Velocity Global names veteran global leader Sarah Fern as Chief People Officer

Velocity Global

Velocity Global, the leading provider of global employment solutions, welcomed veteran human resources leader Sarah Fern as its new Chief People Officer. Fern leads the people strategy for Velocity Global’s growing remote-first team of 300 in 16 countries that is expected to double over the next 18 months. Fern applies two decades of experience including leading global remote teams for international brands and high-growth companies. She is responsible for employee engagement and satisfaction, as well as recruiting and career development. Based in London, Fern joins the executive team and reports directly to founder and CEO, Ben Wright. “Sarah oversees the most important asset of our company - our people - and our most important strategy - our culture,” said Wright. “She brings perspective as a previous client and now as leader of our growing team. She steers our global employee experience as we deploy our first capital infusion and integrate the iWorkGlobal team.” Velocity Global announced a $100 million growth investment from FFL Partners and its acquisition of iWorkGlobal earlier this month. The combined company creates the largest Employer of Record (EoR) in 185 countries and all 50 United States. Brands rely on Velocity Global’s expertise and global infrastructure to employ a compliant global workforce without the cost or complexity of setting up their own foreign legal entities or state registrations. As the Employer of Record, Velocity Global manages our clients’ workforce by providing in-country and in-state compliance, payroll, and benefits for the supported employees. Fern joins Velocity Global from the Talent Management software technology space. Most recently she served as Human Resources Director for Saba Software (now part of Cornerstone OnDemand) through several major acquisitions, business integrations, and transformations into a public company. Fern was a client of Velocity Global as Saba Software expanded into Mexico. “I experienced firsthand the ‘People First’ approach from Velocity Global and am privileged to lead the employee experience for this incredible group of professionals,” said Fern. “As businesses leverage global remote workforces like never before, Velocity Global leads by example and delivers an exceptional customer and supported employee experience.” In addition to EoR services, the company offers Independent Contractor Compliance to assess a workforce and Agent of Record (AoR) to streamline payments to contractors globally. Its platform combines these elements with a personalized customer experience, best-in-breed technology, and increased scale for companies to grow their remote workforce. Prior to Saba Software, Fern held roles with Honeywell and Mattel. Her biography is available on Velocity Global’s Leadership page. ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its platform enables businesses to employ remote teams and expand internationally through global expertise, best-in-breed technology, and scale. More than 700 brands rely on its Employer of Record model and infrastructure, also called an International PEO (Professional Employer Organization), in 185 countries and all 50 United States to compliantly employ thousands of supported employees, access global talent, and grow revenue. Named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global is a strategic partner to its clients through additional comprehensive services including Immigration, Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors globally. Founded in 2014, the company is headquartered in Denver, Colorado, with regional headquarters in Amsterdam, Bogotá, and Singapore, with local employees in 16 countries. Contact Details Velocity Global John Hall +1 303-204-6131 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

April 29, 2021 07:02 AM Mountain Daylight Time

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Sixty-Nine BIPOC-Owned Small Businesses In Washington To Receive Free Computer Equipment and Internet Services or Advertising from Comcast RISE

Comcast Washington

Comcast today announced it will award technology, and, or marketing resources to 69 Black, Indigenous, and People of Color (BIPOC)-owned small businesses statewide as a part of the company’s latest round of grants from its Comcast RISE program. These recipients are part of roughly 2,500 entrepreneurs nationwide who have been selected as awardees since the program’s inception in November, including approximately 100 in Washington state. According to a National Bureau of Economic Research study, the number of Black business owners plummeted last year from 1.1 million to 640,000 in four months — a 41% loss. Other communities of color also experienced deep losses, including immigrant (a 36 percent drop), Latinx (32 percent), and Asian (26 percent) business owners. Comcast RISE was formed in 2020 to give BIPOC-owned small businesses the tools needed to not just survive, but thrive. The program provides grants to Black and BIPOC-owned small businesses nationwide, which includes Hispanic and Asian American-owned businesses, among others. Comcast also announced a goal to support 13,000 small businesses by 2022 through the program with a TV campaign, production of a TV commercial or consulting services from Effectv; or computer equipment, internet, voice or cybersecurity from Comcast Business; or a monetary grant. “Our small businesses are incredibly resilient, and have adapted to constant change over the past year. Seattle is a technology hub, however, we quickly realized that some small businesses—many of which are owned by Black, Indigenous and other people of color—did not have the same level of technological infrastructure that other businesses had when it was time to quickly pivot to an online based business model” said Pamela Banks, Interim Director of the Seattle Office of Economic Development, and Director of Recovery and Equitable Investments. “Comcast has been a critical partner for OED, as we have worked together to respond to the digital divide that is impacting our small businesses owned by people of color, immigrants, and refugees. These grants will be a game changer, as we move forward in a world so heavily reliant on technology and marketing capabilities.” Through Comcast RISE, the company creates sustainable impact and meaningful support for communities that have been hit hardest by the global pandemic and the BIPOC-owned small businesses that shape them. More BIPOC-owned small businesses throughout Washington are encourage d to apply now and take advantage of this opportunity Eligible businesses can apply directly online at www.comcastrise.com/apply/. Eligible businesses can apply for the following: Marketing Services: The following services from Effectv, the advertising sales division of Comcast Cable, and its creative agency, Mnemonic, are designed to help recipients with their marketing and media campaigns, including: Media: A linear TV media campaign to run over a 90-day period. Creative Production: Turnkey 30-second TV commercial production, plus a media strategy consultation and a 90-day linear TV media campaign. Consulting: Advertising and marketing consultations with local Effectv marketing, research and creative teams to gain insights on how to drive business. Technology Makeovers: The state-of-the-art equipment and technology upgrade from Comcast Business includes computer equipment as well as internet, voice and cybersecurity services for up to a 12-month period. (Taxes and other fees may still apply for tech makeover services.) Monetary Grants: The Comcast RISE Investment Fund will provide $5 million in grants to 500 BIPOC-owned small businesses in five cities: Philadelphia/Chester, Houston, Atlanta, Chicago and Detroit. Comcast plans to expand that monetary support to other cities across the country over the next year. “Congratulations to all of the grant recipients across our state today. Comcast Business is dedicated to lifting up businesses and providing a human touch that offers them the support they need, and we are truly proud to be able to support these owners through Comcast RISE,” said Robert Brenner, VP of Comcast Business in Washington. “We have now been able to offer 100 grants to businesses across our state since we launched this program in November, and we’ve seen firsthand how marketing and technology resources can have a true impact on owners and help them bounce forward into 2021.” Quotes from Comcast RISE Winners Across the Puget Sound Region “It was a pleasant surprise to be chosen as one of the first Comcast RISE winners in Washington! Comcast gave Your Money Matters Mentoring technology and equipment that will be a tremendous help for our organization. Being a nonprofit mentorship program for youth this support helped us tremendously as we have had to go digital to continue to provide our financial training programs. The work we do in the community is about empowering youth, particularly young people from communities of color, by helping them understand how to set themselves up for a better financial future. Change can’t come for our underserved youth and for minority-owned businesses without people and organizations in our community coming together to support one another. It is great to see a big public company like Comcast helping in this effort, and we are grateful for their support.” – Clinton Taylor, Founder and Executive Director of Your Money Matter Mentoring in Auburn “When COVID-19 hit, I found myself starting over. I made the tough decision to close a consulting business I had led for 20 years. But challenges like this bring new beginnings, and I set out to create a new business over the last year that combines my Latinx roots and my passion for creating something that our community loves. I'm honored to share Komadre Kombucha with friends and neighbors in Tacoma. It has been a fantastic journey, and community partnerships and support from organizations like Comcast have helped turn this dream into a reality. We are excited to open our doors this year, and I know that the technology resources from Comcast will help us serve the community con sabor (with flavor).” – Julie Davidson, Owner-Operator of Komadre Kombucha in Tacoma “As a Black-owned business, we are honored to be selected by Comcast to receive this award. We plan to use this award to continue providing world-class service at our client-focused firm.” –KD Hall, the CEO and Principal Consultant at KD Hall Communications in Federal Way. “COVID continues to make it difficult for our staff to meet with each other and clients in-person, so technology is essential to help us get work our done and keep everyone collaborating from afar. “We greatly value our clients and the technology makeover from the Comcast Rise program will help us be able to communicate with them and each other better than ever. And that’s good for business.” – Janelle Bailey, owner of Washington Injury Law in Seattle. "Blessings is so grateful to be a recipient of the Comcast Business Grant! This grant provided exactly what Blessings needed and just in the nick of time!" – Delphia Brewton, Blessings From My Heart to your Table in Tukwila Comcast RISE also invests in ongoing mentorship and resources to help businesses succeed over the long-term. The program has partnered with Ureeka, an online platform for entrepreneurs, to provide grant recipients with business coaching to help build skills in company foundation, growing customers and financial stability. All Comcast RISE recipients will also have a specialized online networking community within Ureeka with access to educational resources, sources of capital, and vetted experts such as U.S. Black Chambers, National Asian Pacific Islander Chamber of Commerce & Entrepreneurship, U.S. Hispanic Chamber of Commerce, Association for Enterprise Opportunity, Walker’s Legacy and Operation Hope. A key part of Comcast RISE is ensuring business sustainability. As such, Comcast has already invested more than $2 million in more than 20 community-based organizations and diverse chambers of commerce to provide additional support to BIPOC-owned small businesses. About Comcast Business About Comcast Business Comcast Business offers Ethernet, Internet, Wi-Fi, Voice, TV and Managed Enterprise Solutions to help organizations of all sizes transform their business. Powered by an advanced network, and backed by 24/7 customer support, Comcast Business is one of the largest contributors to the growth of Comcast Cable. Comcast Business is the nation’s largest cable provider to small and mid-size businesses and has emerged as a force in the Enterprise market; recognized over the last two years by leading industry associations as one of the fastest growing providers of Ethernet services. For more information, call 866- 429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 30 million households with video service. For more information, visit www.effectv.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Nick McDonald +1 425-977-5565 Nick_McDonald@Comcast.com Comcast Andy Colley +14252485438 Andy_Colley@Comcast.com

April 27, 2021 06:03 AM Pacific Daylight Time

Velocity Global achieves ISO 27001 international data security certification

Velocity Global

Velocity Global, the leading provider of global employment solutions, announced today it achieved ISO 27001:2013 certification, the international standard for information security management. The ISO 27001 standard, published by the International Organization for Standardization, specifies the requirements to establish, implement, maintain, and continually improve an information security management system (ISMS). Brands rely on Velocity Global’s expertise and global infrastructure to hire a compliant global workforce without the cost or complexity of setting up their own foreign legal entities or state registrations. As the Employer of Record (EoR), Velocity Global manages in-country and in-state compliance, payroll, and benefits for its clients’ supported employees. “Compliance is a cornerstone of our business and our industry, and this third-party certification demonstrates our commitment to uphold the highest international security standards,” said Dave Martelon, Velocity Global chief technology officer. “Hundreds of brands trust us with their data, and more importantly, that of their global remote workforce. We foster a culture of security to earn the trust of our clients, and this milestone is a testament to the dedication of our team.” Clients that use EoR services rely on Velocity Global to remain compliant with global employment regulations, including protecting sensitive data for their supported employees. Non-compliance is costly and disruptive to their business. The ISO 27001 certification validates Velocity Global’s data security process according to the standard that also emphasizes continuous improvement, aiding the company’s ability to stay ahead of evolving global legislation. Velocity Global announced its ISO 27001 certification just weeks after it announced a $100 million growth investment from private equity firm FFL Partners, and its acquisition of iWorkGlobal, an established authority in global workforce management. The combined company is the largest global Employer of Record at scale, in 185 countries and all 50 United States. Velocity Global also offers Independent Contractor Compliance to assess a workforce and Agent of Record (AoR) to streamline payments to contractors globally. The company achieved its certification from Schellman & Company, LLC, a leading independent provider of attestation and compliance services. Velocity Global's certification is publicly available for verification at Schellman’s certification directory. ABOUT VELOCITY GLOBAL Velocity Global accelerates the future of work beyond borders. Its platform enables businesses to employ remote teams and expand internationally through global expertise, best-in-breed technology, and scale. More than 700 brands rely on its Employer of Record model and infrastructure, also called an International PEO (Professional Employer Organization), in 185 countries and all 50 United States to compliantly employ thousands of supported employees, access global talent, and grow revenue. Named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall, Velocity Global is a strategic partner to its clients through additional comprehensive services including Immigration, Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors globally. Founded in 2014, the company is headquartered in Denver, Colorado, with regional headquarters in Amsterdam, Bogotá, and Singapore, with local employees in 16 countries. Contact Details John Hall +1 720-650-4348 johnhall@velocityglobal.com Company Website https://velocityglobal.com/

April 27, 2021 07:02 AM Mountain Daylight Time

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Make Mother’s Day Personal with Shutterfly

YourUpdateTV

After a year like no other, no one deserves to be celebrated quite like mom. Whether for a new mom, grand-mom, pet mom or plant mom, the best way to celebrate the mom in your life is to give something unique and personalized. In fact, a recent survey conducted by Shutterfly revealed that when talking to consumers about personalized gifts more than 85% believe that giving a personalized gift is more meaningful and almost one-third do so to connect with others. A personalized gift is a great way to share all of the moments- both big and small that were missed with family or friends this past year. Jim Hilt, President of Shutterfly Inc. conducted a nationwide media tour in conjunction with YourUpdate Tv to share his recommendations for the best ways to honor and celebrate mom (or any special person) this Mother’s Day. Here are some of the favorites perfect for any mom: Photo Tiles: (From $14.99) Transform your most memorable photos or best “mom quotes” into works of art with lightweight, portable photo tiles. The high-quality metal tiles are hung with a double-sided adhesive, which means no tools, nails or hooks required. Customized Blanket: (From $34.99) Wrap your mom or someone special in cozy fleece. Personalize with your favorite photos, names, or quote for a one- of-a-kind blanket and share a “hug” even if you’re still physically apart this year. Breakfast plates: ($ 9.99) Serve mom breakfast in bed on a plate that’s uniquely to her. Just add your favorite photos or words to add personalization to these ready-made designs. Photo Books: (From $9.99) Remember all the moments of the last year that are hard to forget with a personalized photo book. Available in a multitude of styles and sizes, this is a perfect gift for moms who haven’t seen their loved ones in quarantine. Drinkware: (From $8.50) From coffee to wine, mom can sip from the cup of her choice and indulge in that all-too-important “me time.” Personalized Jewelry: (From $41.99) Custom jewelry designed by you is a unique gift for anyone on your list. From bar necklaces to charm bracelets and key rings, these one-of-a-kind pieces of customized jewelry will be treasured forever. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 23, 2021 03:00 PM Eastern Daylight Time

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Embracing Diversity in Haircare

YourUpdateTV

Diversity in haircare is a lot more than just putting someone with curly hair in a campaign. It's about understanding what that hair really needs to look its best and making sure those needs are met. Recently, Matrix Artistic Director and Ulta Senior Vice President, Store & Services Operations, Nick Stenson, teamed with YourUpdateTV on a satellite media tour to discuss the importance of brands embracing diversity in haircare and some popular new trends and products. A video accompanying this announcement is available at: https://youtu.be/wHiK92Bzu1s Haircare giant Matrix is rebranding, and a major part of its overhaul is making serious moves to address the fact that the country is getting increasingly more diverse. With more and more people embracing their natural hair textures, it's crucial for haircare brands to make sure that everyone's hair-care needs are served. Enter the "Hair Diversity Matrix”. The system, created in collaboration with internal labs, hairstylists, and the brand's education community, consists of four key dimensions: level, underlying pigment, diameter, and pattern. The Hair Diversity Matrix ensures that all products and education materials are developed to address the needs of every hair type. Nick’s favorite new product? The Unbreak My Blonde Collection. Now salon clients can take home an effective survival kit, designed to strengthen, nourish, and revive lightened, bleached, colored and chemically-treated hair after they leave the salon. The new MATRIX Total Results Unbreak My Blonde three-part system leaves hair 3x stronger after lightening, highlights or any in-salon chemical service and works for all hair types and textures. The innovative, sulfate-free formulas feature citric acid, which reinforces the structural bonds that are often compromised by hair color, bleach, and texturizing chemicals. For more information, visit Matrix.com About Nick Stenson: As an international beauty expert and celebrity stylist, Nick Stenson advises a wide range of celebrity clients, film directors, theatre touring companies, network news programs and the elite of New York’s Fashion Week. He routinely flexes his fashion muscle to establish an ever-changing vogue in beauty trend innovation for both hair and skin. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As the Chief Artistic Director for ULTA Beauty, Nick has the privilege of setting the course for salon and services direction through trend development, as well as for training and advising stylists at over 950 salons and stores across the country. As Artistic Director and celebrity stylist for Matrix, a L'OREAL brand, Nick serves as a platform artist and spokesperson to some of the world’s best stylists at national venues such as Matrix Imagination, Destination Premiere, America’s Beauty Show and other industry trade shows. About Matrix: MATRIX, the leading professional haircare and haircolor company in the United States, is part of L’Oréal USA's Professional Products Division. Founded in 1980, MATRIX is committed to the development of the salon professional and offers a wide range of products including: COLORGRAPHICS, COLORINSIDER, SOCOLORSync, Logics, Oil Wonders, SOBOOST, SOCOLOR, Style Link, and Total Results (MATRIX professional products are available only in salons and can be guaranteed authentic when purchased from authorized retailers.) Visit Matrix.com for hairstyle and haircolor inspiration as well as MATRIX trends and tips! About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

April 23, 2021 12:00 PM Eastern Daylight Time

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Inovo catalyses global investors as it closes new fund on €54m, to scale Polish startups

Inovo

Inovo, the venture capital fund investing in technology startups across Poland and Central & Eastern European region (CEE), has today announced the final close of its second fund, Inovo II, at €54m. A range of global funds, entrepreneurs and family offices joined the European Investment Fund (EIF) as the cornerstone investor. Inovo specialises in identifying disruptive tech startups and supporting their development and growth through participation in early-stage, post-traction seed and Series A funding. Having a diverse range of LPs in the fund will enable portfolio companies to secure global funding as they scale and expand abroad. The new fund has already committed funding to several investment opportunities with leading international investors, including European Bank for Reconstruction and Development (EBRD), Andreessen Horowitz, Hoxton Ventures and Point Nine Capital. Notable investments include: Spacelift, Infermedica, Jutro Medical, AI Clearing, Zowie, Preply, Packhelp, Intiaro, Tidio, Allset and Eyerim. This fundraise follows the success of Inovo I which generated 3.2x return on investments from a portfolio of 15 high-growth tech startups, most of which have since been sold profitably, two have IPO’d, and three top-performing remain in the portfolio. One of the remaining investments is Booksy, the marketplace for beauty services where Inovo invested at the Seed stage. Now the company is one of the world’s top 100 marketplaces with 10 million app downloads and raised $70m in a Series C round (led by CatRock). Booksy is widely considered to become one of the first unicorn startups (those that have a valuation of $1b) from Poland. Tomasz Swieboda, Managing Partner at Inovo commented: “The tech ecosystem in the CEE region is growing at an exceptional pace. In Poland the growth rate is 70% year-on-year. In 2020, almost €500m in venture capital was deployed to 300 companies, which will almost certainly grow this year. It is our expectation that this decade will produce 10 unicorns and a few decacorns from Poland.” With the launch of its second fund, Inovo is aiming to cement its reputation as one of the leading early stage investors in Poland and the CEE region, while helping enterprising startups realize their potential, paving the way for later-stage funding from international VCs. “With 38 million people, Poland is a large market itself. Last year we've seen IPOs of two tech companies valued at over $1bn and focused on the domestic market - Allegro and InPost. Market size is both an advantage and an obstacle, resulting in Polish ecosystem being not very well connected to the West. At Inovo we strive to change that. We are perfectly placed to act as a catalyst to accommodate the new wave of ambitious local founders who want to follow in the footsteps of Booksy, Brainly and Docplanner and target global markets. Through our collaborative approach and international network we can help bridge them to larger investors ” added Tomasz Swieboda. Stefan Batory, Cofounder & CEO at Booksy commented: “The growth of the Polish startup ecosystem will accelerate after seeing success stories, proving that it’s possible to build global businesses out of the CEE region. I am certain that Booksy will serve as one such example, and then many will follow in our footsteps. However, for this to happen, startups need access to VCs like Inovo, which will provide not only capital, but also guidance and international connections for businesses to scale rapidly.” About Inovo Inovo is a venture capital fund investing in rapidly growing tech companies at Seed / Series A across Poland and the Central and Eastern Europe region (CEE). We back early-stage, post-traction startups with up to €3M of initial investment, and help them build global brands, while driving growth of the local startup ecosystem. We take great pride in being close to top founders who think big. We’re investors in: Booksy, Restaumatic, Sotrender, Infermedica, Spacelift, Tidio, AI Clearing, Zowie, Jutro Medical, Intiaro, Packhelp, Preply, Eyerim, Allset. Contact Details Inovo Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://inovo.vc/

April 22, 2021 09:30 AM Eastern Daylight Time

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