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Salesforce Signs On as Founding Partner of InclusionHub, a Comprehensive Digital Accessibility Resource & Database

InclusionHub

Salesforce has joined InclusionHub as a founding partner, underlining the increasingly important role the digital accessibility resource and database plays as a tool for educating and informing those who work to improve digital experiences. With more than 150,000 customers—including more than 80% of its fellow Fortune 500 members—and 36,000 employees, Salesforce is in a unique position to impact digital accessibility. As noted in the company’s 2021 Stakeholder Impact report, “Disability inclusion and accessibility are fundamental to our belief that businesses can be powerful platforms for social change and that our higher purpose is working toward Equality for All.” In joining InclusionHub as a founding partner, Salesforce is supporting a first-of-its-kind digital accessibility resource and database designed to help businesses, organizations and institutions with a digital presence learn more about digital inclusion solutions. Launched in December 2020, InclusionHub is built on crowd-sourced ratings and reviews from a global audience of digital accessibility experts and practitioners, and provides an unbiased, transparent and searchable database of companies that specialize in all aspects of digital inclusion. “We are privileged to be in a position where we can help create something with and for the community,” said Tom Frantz, Senior Manager of Accessibility Partnerships and Public Relations at Salesforce. “The role that InclusionHub plays as both a centralized resource, dedicated to the people who do this critical work, and a transparent platform to share truths is paramount. We’re excited to have the opportunity to ditch the corporate-heavy messaging and uphold the integrity of our community’s stories. We'll aim to help keep InclusionHub relevant by regarding it as a work-in-progress in collaboration with the community's evolving insight, feedback and needs. I truly believe in this initiative because the people behind InclusionHub are dedicated to the mission.” As a founding partner, Salesforce will work closely with the InclusionHub team to provide content and expert insight for the InclusionHub audience, and provide strategic advice on the continued expansion of the initiative, alongside existing founding partners Be My Eyes, an accessibility app for the blind and low-vision community, and Morey Creative Studios, a New York-based digital marketing agency with a strong focus on digital accessibility. “I'm delighted that Salesforce is joining us in supporting the critical work of improving the digital experience of millions of people through InclusionHub” said Will Butler, VP of Community at Be My Eyes. “With their support and collaboration, we are going to have a bigger impact than any one of us could have alone!” “I cannot imagine a more perfect partner for InclusionHub,” said Jon Sasala, President of Morey Creative Studios. “The platform has been incredibly well received since launch, and is starting to deliver on its mission of helping accessibility practitioners to learn about the variety of solutions available to them. But everyone involved is also conscious of the fact that, while we’re focused on doing things the right way for the communities that InclusionHub serves, we’re not perfect and that we might make some mistakes along the way. In addition to their expertise and support, the team at Salesforce have already contributed to that sense of openness and authenticity on this project, and I am confident they will help to accelerate InclusionHub’s growth, which in turn will help us all to create a better, more inclusive web for everyone.” To learn more about InclusionHub, including the upcoming “Certified Inclusive” initiative, visit inclusionhub.com. And for more information on the Founding Partner program, contact bryan@inclusionhub.com. Contact Details InclusionHub Bryan Koegel +1 267-977-5548 bryan@inclusionhub.com Company Website https://inclusionhub.com

August 03, 2021 09:03 AM Pacific Daylight Time

BLKBOX.ai launches intelligent media buying platform, enabling companies to scale profitably

BLKBOX

Over $378B is spent every year on digital ad spend as companies seek to engage consumers online using the latest technology to enhance their user experience and make purchases. AdTech business BLKBOX is launching their intelligent media platform to help companies make this ad spend go further and faster for them. Their SaaS-based intelligent and automated media buying platform generates profitable campaigns and scale ad spend 3x while reducing the time taken to manage end-to-end media buying from 6 hours to just 6 minutes. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: the creative assets, budget and KPIs. The platform automates the heavy lifting in campaign creation, audience creation, creative testing, advanced analytics, determines the winning bids, and also allocates budget against the best performing campaigns. Critically, BLKBOX acts as a growth enabler, frees time for media buyers to focus on outcomes, think strategically and take a wider view on spend as they target growth. Athar Zia, CEO and co-founder at BLKBOX commented: “Advertising and buying media serves as the growth engine for so many companies and we’ve seen how technology has enhanced creative outputs on so many levels. Yet there has been no innovation in large parts of the wider industry, especially for media buyers. It still remains a manual and time consuming affair and prone to human error. Our intelligent automation will quickly remedy this and deliver our express purpose, to help companies scale profitable ad campaigns. Just as the end creative is a growth hack for brands, BLKBOX exists to be the power supply to deliver that growth for all companies.” BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. BLKBOX has been growing revenues 50% month-on-month while operating a gated experience for multi-million dollar worth private and listed billion-dollar worth companies in the gaming industry over the last 12 months. Having helped them scale their ad spend 3x, BLKBOX is now opening their intelligent media buying platform to every company globally. “We have seen, at close quarters, how ad spend has worked for companies. The process is just not fit for purpose. Advertisers are judged on driving successful, profitable ad campaigns and fundamentally company growth. We are here to help. Using our experience and expertise in algorithms, we will improve operational efficiency, while removing human error and helping companies scale profitably” add Athar Zia. The BLKBOX intelligent media buying platform will initially focus on social media ad spend, chiefly on Facebook ads. Their reach will broaden over the coming year to encapsulate Google, TikTok, Snapchat, Apple, Twitter and Ad Networks. Athar Zia added: “We’re initially competing in a $378B annual digital ad spend marketplace but will broaden this quickly. We are democratising the media buying space, making it easier and faster for people to make ad spend decisions. Our overall aim is to turn anyone, regardless of experience, into a best in class media buyer. This will enable companies to scale faster, focusing on making products and creating experiences that their customers want.” In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. They were judged on our four criteria points - Innovation, Impact, Socially Postivitiness, Shippability. BLKBOX was announced as a winner alongside Microsoft and SAP. About BLKBOX AdTech business BLKBOX is leveraging advanced automation and financial algorithms to help companies acquire high-value users by providing greater visibility and control of their digital ad spend. BLKBOX was established in May 2020 by ex-Facebook industry pioneers Athar Zia and Jay Shah who managed over $1b in ad spend for companies using the social media giant. The platform offers enterprise businesses, large corporates and SMBs the ability to accelerate their digital campaigns using just three inputs: creative assets, budget and KPIs. Customers include Glu, Kabam, Redemption, Live Play Mobile, Radish, A Thinking Ape, Tala, and Industry leading Social Casino companies. In June 2021 BLKBOX were announced as one of three winners of the Facebook Business Hackathon which sought technologies that help companies scale growth. BLKBOX was announced as a winner alongside Microsoft and SAP Contact Details BLKBOX Bilal Mahmood +44 7714 007257 press@blkbox.ai

August 03, 2021 08:00 AM Pacific Daylight Time

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Agora Data’s CTO Chad Stilwell Presents at CIADA

Agora

Agora Data CTO Chad Stilwell will be presenting “ Leading-Edge Changes in Auto Financing ” at the Carolinas Independent Auto Dealers Association (CIADA) conference. Stilwell will highlight recent changes in auto financing and demonstrate how data analytics and advance technology can be used to improve portfolio performance. The CIADA conference is scheduled for August 5-8, 2021, at the Hilton Myrtle Beach Resort in Myrtle Beach, South Carolina. “Applying data and predictability to loan performance is ground-breaking for the subprime auto industry,” said Chad Stilwell, Chief Technology Officer of Agora Data. “In addition to the sophisticated analytics Agora uses to build our financing programs, we also make available to our members at no charge the ability to power up their portfolios using our technology platform. This allows our members to help evaluate real-time loan performance, identify opportunities to reduce risk, and make better decisions to build their businesses.” Agora Data is revolutionizing subprime auto financing by utilizing billions of dollars of historical loan data to predict loan performance with over 10,000 probabilities applied to each loan daily. With these robust data analytics, driven by artificial intelligence and machine learning, Buy Here Pay Here dealers and small to mid-sized finance companies have access to a wider range of capital options to help fuel growth. Applying data-driven solutions and certainty to an underserved and underbanked industry is enabling BHPH auto dealers to gain access to Wall Street capital and help level the playing field with the large dealer groups. Attendees won’t want to miss “ Leading-Edge Changes in Auto Financing.” It is the CIADA presentation that is changing the future for BHPH dealers and small to mid-sized financing companies. Visit Agora Data at booth #15 for a more personal discussion about increasing access to capital. About Agora Data, Inc: Agora Data is a platform built to deliver a suite of tools to empower buy-here-pay-here dealers and finance companies to maximize their success. Agora is disrupting and influencing the industry by connecting its dealer and finance company members to Wall Street and other capital resources that were previously only available to large dealer groups. Agora Data’s family of auto finance products provides a wide range of critical funding paths so originators can obtain the cash they need to fuel growth. Powered by Agora’s proprietary, radical, AI-infused technology platform, originators now have access to robust data analytics and planning resources to help optimize the performance of their portfolio. Agora Data made history by closing the first-ever Crowdsourced Subprime Auto Securitization in 2020 and followed that up with its second transaction in early 2021. For more information, visit agoradata.com and become a member or contact us at 877-592-4672. Contact Details Shelly Vandeven +1 682-282-4130 media@agoradata.com Company Website https://agoradata.com/

August 03, 2021 09:03 AM Eastern Daylight Time

North 6th Agency Announces Partnership With Everscore As Public Relations Agency Of Record

North 6th Agency

North 6th Agency (N6A), The Outcome Relations Agency™, today announced that it has partnered with Everscore as the public relations agency of record (AOR). Founded in 2019, Everscore is the first direct-to-consumer marketplace connecting curious consumers with the leading THC and CBD brands. Everscore’s platform provides a safe, familiar buying experience that enables consumers to discover and experience cannabis products with the convenience of free two-day shipping or a fast home delivery service. Unlike other cannabis e-commerce solutions, Everscore’s platform is the only true three-sided marketplace connecting consumers, brands, and growers. By bypassing the traditional dispensary retail model, the company will be able to expand product offerings for consumers while providing brands with exposure to a wider audience of potential customers. “The pandemic has changed the way people shop, and like with many other industries, cannabis consumers no longer want to be limited to brick-and-mortar shopping experiences,” said Daniela Mancinelli, CEO of N6A. “What Everscore is creating will revolutionize the cannabis industry by making it more approachable for new consumers, and more equitable brands trying to enter the space. We look forward to working with their leadership team – who are bringing with them a wealth of traditional tech and CPG experience – to build a platform that will disrupt the current dispensary model and be a catalyst for the continued growth of this industry.” N6A will support Everscore on a variety of corporate communications, external media and marketing initiatives to drive competitive awareness and capital raise goals. N6A’s Outcome Relations™ model combines earned media, amplification and KPI alignment to support the specific business outcomes of CMOs, CEOs and brand marketers. “When selecting an agency, we wanted to find a team that is not only successful traditional public relations but has in-depth knowledge of the cannabis market and what it takes to resonate with both businesses and consumers,” said Jeffrey Sampson, CEO and Founder of Everscore. “In N6A, we have a partner who is not only committed to our company’s success, but the industry as a whole, and we look forward to working together to drive our purpose forward.” For more information on Everscore, please visit www.everscore.com. For more information on N6A, please visit www.N6A.com. ABOUT NORTH 6TH AGENCY (N6A) North 6th Agency, Inc. (N6A) is The Outcome Relations Agency™. Based in the heart of SoHo in New York City, N6A is the creator of the Outcome Relations™ model, which combines earned media, paid media, enterprise value services and proprietary KPI technology to drive specific business outcomes for CMOs, CEOs, and brand marketers. N6A's clients have successfully exited to more than 30 global enterprises, increased revenue by up to 100%, created more than $10B in enterprise value, improved market share over their competitive set by 40%, won recruiting battles for the industry's best talent, IPO'd on NYSE, NASDAQ, leading international exchanges, and raised more than $5 billion from the world's most prominent investors. N6A has received several industry accolades, including The Observer's "PR Power 50" list, Entrepreneur's Top Company Cultures in the United States, PRWeek's Best Places to Work, and Digiday's Most Innovative Culture. Contact Details North 6th Agency (N6A) +1 619-450-3743 cbooze@n6a.com Company Website https://www.n6a.com

August 03, 2021 09:00 AM Eastern Daylight Time

Pedro Mona Joins ForwardPMX as Global Director of Martech and Data to Lead Proposition and Product Service

ForwardPMX

Global data and technology-driven marketing services company, ForwardPMX, today announced that Pedro Mona is joining the agency as its new Global Director of Martech and Data. This global role will be based in London and will see Pedro lead ForwardPMX’s Martech and Data proposition globally, further strengthening the agency’s capabilities across each region and solving challenges for its extensive global client base. With a strong background in consulting spanning over 15 years, Pedro brings with him an extensive wealth of experience from similar senior leadership roles in global companies such as Publicis, Mediacom, Somo, and most recently at iProspect, where Pedro was Managing Director of Platforms and Engineering. Within this role, Pedro he commercial opportunities, and lead tech partnerships, as well as the data insights and advanced activation channels teams for the agency. With client relations at the heart of the agency’s offerings, Pedro has the vision to join the business and influence this area with his extensive knowledge, particularly surrounding the legal aspects of extremely complex data practices that many clients sometimes struggle to articulate. Tom Manning, Global Head of Consultancy, commented, “Pedro’s experience in supporting the delivery of scaled data-driven solutions will be crucial in helping to further develop ForwardPMX’s Consultancy and media capabilities, and help us solve the complex challenges our clients are increasingly faced with.” Manning added, “Pedro’s hiring is a sign of our continued investment in the ad tech and media landscape, and to becoming the leading global data and tech marketing services business across the globe.” On the new role, Pedro commented, “I am extremely thrilled to be joining ForwardPMX, in this new role particularly at this time of change within the data landscape. It is an honour to be part of a forward-thinking senior management team and an agency that is very passionate about keeping ahead of the changes that occur in the data world whilst keeping their clients front and center.” About ForwardPMX: ForwardPMX is a global data and technology-driven marketing services company, designed to help brands find the change that delivers meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology, consultancy, and performance solutions that reach people all over the world. By pairing people with data-led processes and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem-solving. ForwardPMX is a proud member of Stagwell, a challenger holding company built to transform marketing. For more information, go to: www.forwardpmx.com About Stagwell Inc. Stagwell is the challenger holding company built to transform marketing. We deliver scaled creative performance for the world’s most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 10,000+ specialists in 30+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. For more information, go to: www.stagwellglobal.com Contact Details ForwardPMX Dammi Afolabi +44 7958 069108 dammi.afolabi@forwardpmx.com ForwardPMX Sara Pollack +1 917-438-4923 Company Website https://www.forwardpmx.com/

August 03, 2021 05:05 AM Eastern Daylight Time

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Going on Vacation? Have Your Home Pay for It

YourUpdateTV

Your weekend outdoors, last minute getaway, or long-awaited reunion with family or friends can be made possible by sharing your space. Recently, Communications Leads for North America at Airbnb, Liz DeBold Fusco, teamed with YourUpdateTV on a satellite media tour to share tips on how to become a host. A video accompanying this announcement is available at: https://youtu.be/xkLGGNrt7TE Yes, you don’t have to decide between being a Host or a guest, because you can be both at the same time. Inspired by this major travel shift, Airbnb upgraded their service to make it easier for people to integrate travel into their lives, and for more people to become Hosts. This is something that Airbnb Hosts are already doing. More than 13 percent of them said they shared their space with visitors while traveling for vacation or work. Also, according to a recent Airbnb report, half of the new listings that were both activated and booked in early 2021 got a reservation request within four days, and as of April 30, 2021, the average annual earnings per Host who had welcomed at least one guest during the preceding year was $9,600. Now, Airbnb made it even easier for anyone who wants to take advantage of the coming travel surge by hosting, with a brand new onboarding process that has been simplified from dozens of steps to just 10. Prospective Hosts can also use the What’s My Place Worth tool to estimate how much they’ll earn by sharing their home. The interactive tool computes the estimated income through inputs for geography, type of listing and space and factors in prior Airbnb booking data in the area. And for travelers, Airbnb launched a new tool called Flexible Destinations, to make it easier than ever to discover these special stays. Clicking on the ‘I’m Flexible’ button will reveal unique listing categories with those nearest to your location right at the top of the list. If you are looking to share your space this summer to pay for your vacation, you can get started as a host by going to Airbnb.com/host. About Liz DeBold Fusco: Liz DeBold Fusco is a Communications Leads for North America for Airbnb. Prior to that, she was a Vice President at SKDKnickerbocker, a national public affairs firm, where she provided strategic communications guidance to organizations ranging from the NAACP and Demos to The Rockefeller Foundation and AT&T. Liz has also worked for Mayor's Fund to Advance New York City and New York City First Lady Chirlane McCray as well as the New York State Attorney General. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 03:00 PM Eastern Daylight Time

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Summer Wellness Must-Haves

YourUpdateTV

With summer underway, it’s a great time to take stock of your health and wellness and set yourself up for success for the rest of the year. While it’s always a good idea to get your exercise, eat healthy, and live an active lifestyle, there are also some products and supplements that can help people live the healthiest versions of themselves. A video accompanying this announcement is available at: https://youtu.be/Wfpl-bmP0Z8 Overall Health and Wellness: Summer is a great time to kick start new healthy habits like taking daily walks, enjoying fresh fruit and veggies while they’re in season and exploring what vitamins and supplements are right for you. The new Nature’s Bounty ® Curated Combinations makes starting easy. This suite of four unique personalized nutrition packs (Daily Essentials, Set the Foundation, Master the Day, and A Good Night) brings personalized nutrition to the masses and takes the guessing game out of vitamin purchases – all without lengthy health quizzes, blood tests or costly subscriptions. For those looking for a gummy vitamin option, the Sundown ® Adult Multivitamin Gummies and Sundown ® Kids Multivitamins are a fun and delicious way to take your vitamins. These gluten free, dairy free and Non-GMO gummies have essential vitamins to provide support for bone, immune and heart health. Coping with Occasional Stress: Life can sometimes feel overwhelming and we’re right there with you. To help with occasional stress*, check out the new Nature’s Bounty ® Stress Comfort Fast-Acting Calm, which features a new chewable watermelon COOLMELTS™ tablet that works quickly to soothe your mind in response to occasional stress.* Made with a non-GMO formula, this 100% drug-free tablet activates the refreshing watermelon chill flavor and delivers a cooling sensation as the tablet quickly dissolves. Cognitive Health: Cognitive health is a concern for people of all ages. With that, we officially launched our first-ever Nature’s Bounty ® Brain Health Platform which consists of three products – Brain HP, Brain Superfood and Brain Focus – which can support cognitive health.* Nature’s Bounty ® Brain HP is a watermelon jelly bean supplement designed with gamers in mind who want to support their brain health, focus, reaction time, visual perception, and attention* – without the caffeine or jitters. Nature’s Bounty ® Brain Superfood is a vegan capsule containing a blend of plant-based antioxidants to support brain health, short-term memory and concentration.* Nature’s Bounty ® Brain Focus is an invigorating flavored COOLMELTS™ tablet to calm the mind and recharge the brain to help consumers focus in as little as one hour.* Looking and Feeling Our Best: Let’s face it – we want to look and feel our best all year-round. One way to pamper yourself is with the new Nature’s Bounty ® Advanced Hair, Skin & Nails Jelly Beans – a first for the beauty supplement space 1. These innovative delicious mixed berry, strawberry and watermelon fruit flavored jelly beans include keratin and twice the amount of biotin as the brand’s original gummy formula to support beautiful hair, glowing skin and healthy nails.* But that’s not all! Women can also turn to the new Solgar ® Menopause Relief. For many women, menopause can effect and even get in the way of daily life – physically and emotionally. By taking just one tablet daily, Solgar ® Menopause Relief relieves a full range of these symptoms and promotes a positive mood.* In fact, over 90% of women showed improvements in menopausal symptoms.*^ For more information, visit bountifulcompany.com *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. ^In clinical studies on Siberian rhubarb after 12 weeks of continued use. Individual results may vary. 1 Total US – Multi Outlet + Conv (HSN Category – Food, Drug & Mass Market) – Latest Completed 52 Weeks Ending 5/23/21 About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 02, 2021 01:00 PM Eastern Daylight Time

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Symphony acquires StreetLinx to offer the most complete and secure verified identity directory in financial services

Symphony Communication Services

Symphony- the leading markets’ infrastructure and technology platform - will now offer the most complete and secure verified directory in the financial services industry as it has acquired the counterparty mapping platform StreetLinx. This acquisition adds over 200 institutional counterparties to the more than 1000 institutions already served by Symphony. “As we accelerate from directory to identity solutions, Streetlinx brings Symphony a full spectrum of identity-verified investment professionals, including portfolio managers, traders, research analysts and sales teams that will enrich Symphony’s already established and active community of over half a million financial professionals. We are proud to continue to add value to our user community and the industry as a whole”, said Symphony CEO Brad Levy. A secure, enriched and up to date verified directory is a key tool in markets as it increases efficiency and reduces risk across the board. Integrations between the Symphony and StreetLinx platforms are already being deployed, enabling enhanced directory information, entitlement based connections and content distribution across trusted counterparties. The combined solution brings standardization and entitlements to allow professionals to seamlessly connect with the right counterparty, person or platform. StreetLinx CEO Gary Godshaw explained: “We founded StreetLinx to modernize the exchange of organizational data and drive better connectivity between counterparties. While we knew the pain points well, it was really our clients who have led and shaped the solution since day one. Joining Symphony is a perfect fit for StreetLinx’s clients and for us as a team. Our combined offering will expand the scope of applications and increase the breadth of use cases for our users from front to back office. We are thrilled to be joining such a strong brand and culture. This deal simply formalizes what has felt like a partnership from the start.” Levy has previously shared that Symphony would buy, partner with, or acquire strategic assets for the company and the industry. Symphony acquired the trader voice and electronic communication company Cloud 9 Technologies in June, positioning the company to take the lead in front office communications with new services and solutions combining trader voice with natural language processing (NLP) and automation. The company also announced in July it had chosen Google Cloud as its primary cloud provider and would be migrating its platform in the coming year. Marlin & Associates and Goodwin Procter LLP were financial and legal advisers, respectively, to Symphony, while Broadhaven Capital Partners and Goodwin Procter LLP were financial and legal advisers, respectively, to Streetlinx in this transaction. Financial details of this transaction have not been disclosed. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community built applications and bots. For more information, visit www.symphony.com. About Streetlinx StreetLinx, the preeminent financial services counterparty mapping platform, is a marketplace for the exchange of organizational data with trusted third parties. The firm standardizes internal directories and provides entitlement controls for sharing bilaterally between counterparties. 130+ buy-side firms and 50+ dealers have joined the platform since its launch in 2019. Contact Details Symphony Communication Services Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

August 02, 2021 10:03 AM Eastern Daylight Time

Helping Small Businesses Post-Pandemic

YourUpdateTV

Small businesses were among the hardest hit during the pandemic, facing higher rates of store closures, layoffs, and financial hardships. In a recent survey of Klarna’s small business partners, 44% noted the biggest challenge their business faced as a result of COVID-19 was loss of revenue, 36% said the greatest concern facing their business over the next 6 months will be finding new customers, and 48% revealed the area they plan to make the biggest investment in is digital marketing. Recently, Global Head of Business Marketing at Klarna, Stephanie Paturzo, participated in a nationwide satellite media tour to discuss the challenges small business face and a new initiative that is looking to help. A video accompanying this announcement is available at: https://youtu.be/Pyjnz2UVoys The past year has been really tough for small businesses. Many are struggling from loss of revenue, inability to fulfill orders, and pivoting their e-commerce platforms. But good news - the market and these businesses are primed for recovery - the majority of small businesses noted that their biggest focus over the next 6 months will be finding new customers. That requires massive investment in time and resources, which small businesses might not have. Klarna wants to help them thrive and build their own recovery. Klarna, a leading global retail bank, recently launched their Klarna Small Business Impact Initiative. With this initiative, they are providing 100 small businesses across the country $4.5M in free services; that means Buy Now Pay Later services to increase sales and free marketing to help them find new customers. As a global payments provider and shopping service, Klarna has a network of nearly 20 million shoppers in the U.S. and 250,000 retail partners worldwide. With Klarna, small businesses are enabling customers to shop with more control and flexibility. Businesses who want to work with Klarna can go to klarna.com/business. To shop at these small businesses, customers can download the Klarna app on their phones. About Stephanie Paturzo: Stephanie is Global Head of Business Marketing at Klarna, where she focuses on awareness, engagement, and acquisition of merchant partners. She has spent the last 10 years working in retail and technology, developing multi-channel campaigns, dynamic partnerships, and brand strategies. With experience in both business and consumer marketing, Stephanie feels most passionate about B2H (business-to-human), emphasizing brand love, experience, and loyalty at the core of strategies. Previously, Stephanie led brand marketing and partnerships for WeWork during its hyper-growth period, and spent time at Bloomingdale’s and Michael Aram, a luxury home-decor brand. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 30, 2021 11:00 AM Eastern Daylight Time

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