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The Future of Lawn Care: All About Robotic Lawn Mowers from Husqvarna

YourUpdateTV

Over the past few years, we have experienced the emergence of smart home technology and automation. We have access to various gadgets and tools that make our lives easier or help us do tasks more efficiently, like turning the lights on, locking our doors, or setting the thermostat to the desired temperature. A video accompanying this announcement is available at: https://www.youtube.com/watch?v=SiA35fgftEc Our lawns are also now incorporating this type of technology. We can utilize innovative and time-saving devices and applications to help us cut our grass and tend to our lawns. Robotic lawn mowers are a cutting-edge technology that Husqvarna has spearheaded since 1995 with their best-selling Automower® lineup. The Automower® is a time-saving technology that automatically maintains your lawn at all times, rain or shine. Currently, there are more than 2 million Automower® units in operation around the world. The Husqvarna Automower® is a robotic lawn mower that is fully automatic and will maintain your lawn. What’s great is that various models can be controllable by a smartphone app or integrated into your smart home system that uses either Google Home or Amazon Alexa. Husqvarna offers eight residential models to choose from, so you can customize your experience based on your lawn care needs. One way to think about robotic mowers is that you’re not just getting another lawn mower— instead, you’re getting a perfect lawn 24/7. With traditional mowing, grass grows tall before being cut off all at once. With the Automower® by Husqvarna, it clips just a little grass at a time regularly. This helps you get a lawn that always looks like it was just freshly mowed and one that is constantly fertilized by the tiny grass clippings returned to the soil. You can also set up a weather timer and integrate Automower® into your family’s smart home schedule, so it will only cut the grass when scheduled, preventing any interruptions in your family fun outside. Automower® by Husqvarna is a smart, time-saving technology, and you can head on over to Automower.com to learn more, watch videos of the Automower® at work, and see our latest models to decide which robotic lawn mower is right for you. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports, and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 02:00 PM Eastern Daylight Time

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DoorDash and Albertsons Partner for On-Demand Delivery

YourUpdateTV

DoorDash, the nation’s leading last-mile logistics platform and Albertsons, one of the nation’s top grocers, announced a national partnership to offer on-demand grocery delivery across nearly 2,000 of their banner brand stores nationwide through DoorDash including Albertsons, Safeway, Vons, Jewel-Osco, Acme and more. Consumers can now order groceries and essentials on-demand for delivery within an hour through DoorDash's top-rated marketplace with no time slot, queues or minimum order size required. Albertsons will offer more than 40,000 grocery items from stores for delivery via DoorDash, including fresh and prepared food, core grocery, floral and convenience items at select stores. Whether shopping for a week's worth of groceries, including dairy, eggs, bread, local produce, fresh meat and seafood, or grabbing a few fresh ingredients for the perfect weeknight meal, consumers can shop right on the DoorDash app to fulfill all of their grocery needs conveniently, quickly and affordably. All Albertsons stores are also available on DashPass, DoorDash’s membership service that offers members unlimited $0 delivery fees and reduced service fees from thousands of restaurants, grocery, and convenience stores nationwide. DashPass members can enjoy these benefits on all eligible orders of $25 or more from Albertsons. Download the DoorDash app to your mobile device or visit DoorDash.com to get started. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2021 10:00 AM Eastern Daylight Time

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STEAM Brand Osmo Participates in Ace Presents the Kerry Wood Celebrity Golf Invitational Benefiting Lurie Children’s Hospital of Chicago; Makes Product Donation to Hospital

Osmo

Award-winning STEAM brand Osmo participated in the June 28 Ace Presents the Kerry Wood Celebrity Golf Invitational, where its charitable arm, Osmo Cares, gifted its bestselling Creative Kit for iPad to over 200 celebrity golfers and Lurie Children’s Hospital patients’ families. In addition, Osmo Cares gifted 48 Creative Kits for iPad directly to the hospital, for their patients to enjoy. The Celebrity Golf Invitational, which takes place at Medinah Country Club in Medinah, Illinois, is a key fundraising event for Ann & Robert H. Lurie Children’s Hospital of Chicago, raising over $1 million on a single day. This year’s event included high-profile celebrity golfers Kerry Wood, Mark Rypien, Ryan Dempster, Jim McMahon, Toni Kukoc, and many others. ( images ) “We love events that support important organizations that provide life-saving medical services and treatments for children,” says Karen O’Dell, Osmo Director of PR and Osmo Cares. “By providing gifts to participants at this celebrity golf invitational as well as kits to Lurie Children’s Hospital, we hope to bring smiles and joy to many Chicago-area children and families, and provide healthy screen time that inspires kids’ appetite to explore STEAM learning.” Osmo’s combined donations are valued at approximately $18,500. “The Ace team is proud to partner with the award-winning STEAM brand Osmo to raise money for Lurie Children’s hospital in Chicago. Working together with great companies like Osmo to help sick kids and their families is the bedrock of what the Ace Foundation is all about,” stated Kane Calamari, President of the Ace Foundation. Says Susan Ruohonen, EdD, Senior Director of Family Services at Lurie Children’s Hospital, “Through this generous donation, so many children and their families will have this unique opportunity to explore STEAM learning and be inspired through curiosity, creativity and innovation. Thank you for providing this avenue of discovery and imagination for our patients and their families at Ann & Robert H. Lurie Children’s Hospital of Chicago.” Osmo’s Creative Kit for iPad, used at home and in classrooms across the U.S., features award-winning games that inspire learning, drawing, creativity, and more. It contains the Osmo Base for iPad, Creative Board, 4 erasable markers, a fuzzy eraser pouch, stackable storage for each game, and three best-selling game apps (Monster, Newton, Masterpiece). Osmo Cares Since 2016, Osmo Cares has made over $600,000 (USD) in product donations to nonprofit and charitable organizations in the U.S., and established over 50 partnerships with family service and autism awareness organizations. Osmo was named one of Time Magazine’s 25 Best Inventions in 2014; and its Osmo Learning System received the 2021 EdTech Digest Award in the “Curriculum and Instruction Solution” category. In 2018, Osmo received a Best AI-based Solution for Education Award for its proprietary reflective AI technology. About the Ace Hardware Foundation As the official charitable division of Ace Hardware Corporation, the Ace Hardware Foundation helps enhance the vision of being the “Helpful Place” in local communities across the country and around the globe through charitable giving. The Ace Foundation provides support and philanthropic opportunities to its consumers, retail store owners, vendors and team members to give back to local communities through fundraising efforts for Children’s Miracle Network Hospitals and American Red Cross Disaster Relief. Ace Hardware has been a national partner for Children’s Miracle Network Hospitals for the last 30 years, raising over $140 million during that time. For more information, visit acehardware.com or newsroom.acehardware.com. About Ann & Robert H. Lurie Children’s Hospital of Chicago Ann & Robert H. Lurie Children’s Hospital of Chicago is ranked as one of the nation’s top children’s hospitals by U.S. News & World Report. It is the pediatric training ground for Northwestern University Feinberg School of Medicine. Last year, the hospital served more than 220,000 children from 48 states and 49 countries. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Founded in 2013 by ex-Google engineers Pramod Sharma and Jerome Scholler, the Osmo Play System fuses digital gameplay and physical interaction to create fun and nutritious play experiences designed for all kids. Osmo is headquartered in Palo Alto, California. Learn more at playosmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

June 29, 2021 04:00 AM Pacific Daylight Time

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Do You Have What It Takes To Become A Nomad?

YourUpdateTV

Inspired by the growing flexibility to work and live from anywhere the term nomad is taking on a whole new meaning. Airbnb is looking for nomads and has launched a program to try to find them. Recently, Director of International Communications at Airbnb, Cassidy Blackwell as well as the Senior Nomads, Debbie and Michael Campbell teamed with YourUpdateTV on a satellite media tour to talk about the “Live Anywhere on Airbnb” program and the nomadic lifestyle experience. A video accompanying this announcement is available at: https://youtu.be/hDTki-tqtes The pandemic as we know blurred the lines between travel, living and working. According to the Airbnb Report on Travel & Living, 11 percent of long-term stay bookers in 2021 have reported living a nomadic lifestyle, with 74 percent of consumers surveyed across five countries expressing interest in living someplace other than where their employer is based after the pandemic is over. Inspired by the growing flexibility to work and live from anywhere, Airbnb is announcing the launch of Live Anywhere on Airbnb, a program and opportunity for 12 people and up to 3 companions to chart their individual travel journeys and live exclusively in listings on Airbnb for approximately one year. In sharing their unique experiences with Airbnb, they could inspire future product upgrades and innovations on the platform, helping to lay the groundwork for the future of flexible living. Airbnb will cover the cost of accommodations, airfare, and ground transportation for the duration of the program. Once selected, participants will begin their journeys with informational sessions on how to live the nomadic life from longtime long-term Airbnb guests including Debbie and Michael Campbell, the ‘ Senior Nomads ’, and other Live Anywhere experts and Airbnb team members. Debbie and Michael Campbell have been traveling since 2013 and have stayed in 270 listings on Airbnb across 85 countries. If you are looking to learn more about the “Live Anywhere on Airbnb” program, check out airbnb.com/d/liveanywhere About Cassidy Blackwell: Cassidy Blackwell is the Director of International Communications at Airbnb. In her role she is responsible for leading the teams across EMEA, APAC, LATAM and China to drive initiatives that help to advance business objectives, policy priorities and brand reputation. In her tenure as a marketing and communications professional, Cassidy has experience in working in both tech, CPG, retail and philanthropy, with specialized experience in empowering women, people of color and other underserved communities around the world. Cassidy has been named one of Fast Company's Most Creative People in Business, Brand Innovator's 40 Under 40 and a finalist for the Sage Group's Marketers Who Matter. About Debbie & Michael Campbell, The Senior Nomads: Michael and Debbie are from Seattle, Washington. As they were closing in on retirement, they felt they had “ one more adventure in them so in July of 2013 they rented their house, sold their cars and put everything else in storage. They set off to explore the world! Their goal was to live their daily lives in other people’s homes just as they would if they’d retired in Seattle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2021 02:00 PM Eastern Daylight Time

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NAMEPA’s Maritime Sustainability Passport Awarded to Tidewater

North American Marine Environment Protection Association

Carleen Lyden Walker, Co-Founder and Executive Director of the North American Marine Environment Protection Association (NAMEPA) announced that NAMEPA will be awarding their new member, Tidewater (NYSE: TDW), the “Maritime Sustainability Passport” (MSP) Certificate and Seal. The MSP is awarded to companies, organizations and individuals who meet the requirements of the program which encompasses each of NAMEPA’s six Transparency Pillars in its Corporate Social Responsibility/Environmental, Social and Governance (CSR/ESG) metrics. Tidewater is dedicated to meeting their ESG goals not only to satisfy their shareholders but all stakeholders, clearly demonstrated through successfully passing the MSP evaluation. Jason Stanley, Tidewater’s Vice President of ESG said, “As a company with a long history of operating responsibly and sustainably, we have been pleased to take the opportunity to improve our transparency by sharing what we have been doing to protect the environment and positively impact the communities in which we work around the world. We are proud to have received this important recognition of our commitment to sustainability from the team at NAMEPA.” Tidewater, the company with one of the largest offshore support vessel fleets globally, is the fourth company and first offshore service vessel company to be awarded the Maritime Sustainability Passport Certificate and Seal. Tidewater has demonstrated strong progress in developing programs and policies to support their ESG efforts and were awarded the MSP by completing all phases of the program, including supplying supporting documentation for its claims. A team of assessors evaluated their submission to determine whether they meet the CSR/ESG program’s criteria, which, upon approval, made them eligible to receive the MSP Certificate and Seal. Dedicated to protecting the safety of its employees, building strong community relationships and maintaining awareness of potential environmental impact all while promoting strong business ethics, Tidewater is a positive influence in the Maritime Industry. Tidewater has an exemplary reputation for providing their customers with exceptional service while maintaining safe and environmentally responsible operations, clearly aligning with NAMEPA’s mission to promote industry best practices and to Save Our Seas. NAMEPA congratulates their member on successfully fulfilling the requirements for their CSR/ESG Program and looks forward to continuing to work together to Save Our Seas. The MSP Seal is used to signify the participant met or exceeded the program’s benchmarks, which offer basic guidelines for the maritime industry along with a Tool Kit to help achieve them and develop best practices using CSR/ESG principles. Some of the program’s benefits include increased efficiency, stakeholder visibility and positive global impact and social license. “The maritime industry is rapidly recognizing the importance of demonstrating its commitment to sustainability” stated NAMEPA Chairman Joe Hughes, CEO and President of the Shipowners Claims Bureau. “NAMEPA identified the need to provide the industry with a standard guideline of expectations relating to a company’s efforts in CSR/ESG. We are pleased to provide this tool for the industry to support its efforts towards sustainability.” NAMEPA is extremely proud of its contribution to the maritime industry, as its CSR/ESG program is the first known standards program developed specifically for the maritime industry, winning the 2021 Green4Sea Initiative Award for its significant contribution towards greener shipping. Tidewater owns and operates one of the largest fleets of Offshore Support Vessels in the industry, with over 65 years of experience supporting offshore energy exploration and production activities worldwide. To learn more, visit www.tdw.com. The North American Marine Environment Protection Association (NAMEPA) is a marine industry-led organization of environmental stewards preserving the marine environment by promoting sustainable marine industry best practices and educating seafarers, students and the public about the need and strategies for protecting global ocean, lake and river resources. Visit us at: www.namepa.net Contact Details Morgan Marketing & Communications Carleen Lyden Walker +1 203-260-0480 c.walker@morganmarketcomm.com Company Website https://namepa.net/

June 27, 2021 05:48 PM Eastern Daylight Time

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Updating Video: CIPIO Appoints Serial Data & AI Entrepreneur Sundeep Sanghavi as CEO & Silicon Valley Media Tech Veteran Dipak Patel as CMO to Humanize Digital Subscriptions.

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced the appointment of Sundeep Sanghavi as its CEO and Dipak M. Patel as CMO & EVP of Strategic Initiatives. Sanghavi, a seasoned entrepreneur who has successfully founded, built, and sold four Big Data and AI companies and has invested in multiple digital oriented startups, including CIPIO. He is renowned for his obsession with data and pioneering successful AI-led business transformations across industry verticals, including global subscription and services related enterprises. Patel, prior to joining CIPIO, was most recently chartered to create and execute innovation and go-to-market models for TiVo’s IP business. And, as the Co-Founder & CEO of Zeality, Inc., Dipak built the industry’s first immersive media streaming platform. Over 25 years in Silicon Valley, Dipak has held numerous executive, go-to-market, advisory, and board positions, including G-Technology, Western Digital’s premier Media Technology storage solutions. “We’re experiencing exponential growth by onboarding great partnerships like Zype, InteliVideo, and Jonas Fitness. Globally, there are billions of subscriptions that need to be activated. To meet the demand, we’re adding powerhouse leaders like Sundeep and Dipak to our already stellar team.” said Growson Edwards, Co-Founder, and COO of CIPIO. “As experienced investors, founders, & executives, they both understand what it takes to build and scale AI, big data, and media tech companies. The CIPIO team is excited to reframe the world around Humanizing Subscriptions TM.” The global pandemic sent the world’s population into a scramble to find new ways to experience media & entertainment, teach & learn, and lead healthy lifestyles. These drivers led to a 300% growth in digital subscription activation globally. “As digital subscription growth continues to skyrocket, we believe every subscription needs a brain,” expressed Dipak M. Patel, CMO, CIPIO. “Without one, subscriptions become disposable because they’re not able to see and hear us, learn from us, and respond to our needs and feelings. We are Humanizing Subscriptions TM by giving every single subscription a brain.” By Humanizing Subscriptions TM, CIPIO empowers digital organizations to enhance the experience throughout the subscriber’s journey, including conversion from free to premium, proactively retain, and optimization of content acquisition costs. “I am obsessed with how data can truly serve humanity. Over the past year, we’ve seen a need to connect people in new ways,” said Sundeep Sanghavi, CEO, CIPIO. “As an investor and founder of multiple AI companies, CIPIO presents an opportunity to a game-changing influence on how the world interacts with their digital experiences. I’m excited to join a phenomenal team of technologists, market makers, and influencers that shares our passion for Humanizing Subscriptions TM.” About CIPIO CIPIO provides the leading patent pending AI technology platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom line financials for some of the world’s leading brands such as Zype, InteliVideo, and Jonas Fitness. To learn more about CIPIO, visit www.cipio.ai Contact Details CIPIO Media Relations +1 925-548-7779 anita@cipio.ai Company Website https://cipio.ai/

June 24, 2021 02:55 PM Eastern Daylight Time

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Comcast Business Delivers Deluxe Viewing and Connectivity Solutions to Make Rally Hotel Guests Feel at Home

Comcast Colorado

Comcast Business today announced it is providing Rally Hotel with services that will improve the guest experience, including customized TV viewing experiences and options to keep guests connected to their home away from home. The Comcast Business solutions include X1 Hospitality, along with a 2 Gig Ethernet Dedicated Internet (EDI) connection and a 500 Mbps EDI circuit. The solutions will span the hotel’s 182 rooms, as well as its 17,000 square foot outdoor plaza, rooftop pool, bar, event spaces and more. Located in the heart of Denver, the newly opened Rally Hotel offers modern comfort and amenities while putting its guests directly in the center of the exciting LoDo neighborhood. Guests can enjoy unique local attractions before or after they head back to their rooms for a comfortable place to relax and unwind. From the dramatic views on the skybridge rooftop and pool deck to the inventive and playful culinary options to the 21,000 square feet of private event space, The Rally Hotel is the perfect destination for leisure, business, weddings and more. “When it comes to booking a hotel stay, travelers aren’t just looking for a place to rest their heads anymore – they want truly immersive experiences that feel unique to them,” said Tiffany Owen, General Manager, Rally Hotel. “One of the main reasons we partnered with Comcast Business was because we knew they could help us fulfill this need and allow us to create tailored experiences from check-in to check-out.” Comcast Business’ X1 for Hospitality solution makes it simple for Rally Hotel staff to activate, reset, and clear guest-room video devices at check-in or check-out via the Hospitality Management System portal available with X1. Additionally, Rally Hotel can add its logo to the X1 menu and include local On Demand content, like property amenities. As a result, guests can access live TV, their streaming and music apps, as well as On-Demand shows and movies at no extra cost. Easy navigation tools allow them to search for content, get viewing recommendations and rewind live TV with the support of a voice-enabled interactive guide. Meanwhile, the hotel’s 2 Gig EDI connection and 500 Mbps EDI circuit will enable reliable, high-speed connectivity for guests and hotel staff alike. “Technology has become a critical element to delivering high-quality travel experiences, especially in venues like Rally Hotel where people are looking to both decompress and be entertained,” said Robert Thompson, Vice President of Comcast Business for Comcast’s Mountain West Region. “We are pleased to work with Rally Hotel to help keep visitors to the city of Denver feeling comfortable and entertained during their entire stay.” For more information, please visit https://business.comcast.com/denver. About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation's largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Rally Hotel An anchor of McGregor Square, Denverâs new downtown playground, The Rally Hotel is more than just a place to stay. Adjacent to Coors Field, home of the Colorado Rockies, The Rally combines modern hospitality with lively local spirit. Inside youâll find 182 inviting accommodations ranging from cozy rooms to spacious suites. The hotelâs restaurants and bars bring the cityâs cutting-edge culinary scene to you, and the skybridge rooftop and pool deck is the perfect place to soak up some sun â and striking views. With expansive and adaptable event space, The Rally is perfect for both intimate gatherings and grand events. The Rally inspires the playful side in all of us â start your Denver adventure here. Learn more at www.therallyhotel.com. Contact Details Comcast Leslie Oliver +1 303-810-6326 leslie_oliver@comcast.com Company Website https://colorado.comcast.com/

June 24, 2021 08:30 AM Mountain Daylight Time

Spotlight Sports Group Names Dan Pozner Vice President of Content

Spotlight Sports Group

Today, Spotlight Sports Group, owner of Pickswise, the fastest growing independent sports betting content provider in North America, announced Dan Pozner as its new Vice President of Content. Pozner will be responsible for enriching and expanding Pickswise’s preeminent sports betting content across video, audio, data and editorial channels. He is also tasked with cultivating a new roster of talent including guest contributors, video hosts and sports betting experts. Pozner joins Spotlight after a decade at NBC Sports, where he most recently served as the Director of Gambling Content. Seizing upon the growth opportunities for legalized betting in America, Dan played a pivotal role in helping NBC Sports develop and launch its sports betting capabilities through free-to-play games, unique multi-platform content and the editorial integration of odds on linear television. “The American sports betting market continues to change rapidly, but the one constant is a strong demand for quality content that educates, informs and inspires bettors,” said Harry von Behr, managing director of Spotlight Sports Group. “Dan’s experience in building betting brands and creating successful content, including podcasts and managing partner bookmaker relationships, is an enormous asset to Pickswise as we continue to grow into one of America's top sports betting sites.” Pozner brings additional leading industry experience to Spotlight’s expanding American-based team, including newly hired sports betting experts from PointsBet, DraftKings and Vixio Gambling Compliance. “The landscape for sports betting content in America is extremely competitive with media companies, experts and influencers all competing for the attention of this growing and engaged audience” said Pozner. “I was immediately drawn to Pickswise’s aggressive approach to expansion in the US market through educating and entertaining sports bettors with free, accessible data-driven insights without the need for a paid subscription. Pickswise is the ultimate first-step destination for sports bettors looking to make stronger and more informed bets and I’m looking forward to expanding and innovating Pickswise’s growing and trusted content portfolio.” For more information on Spotlight Sports Group please visit https://www.spotlightsportsgroup.com/en_us/. ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group delivers distinctive sports betting experiences through their own brands and partnerships with the world's biggest betting operators and media owners. Global growth is driven by delivering premium independent sports betting content, marketing partnerships and publisher solutions. Evolved from the Racing Post, Spotlight Sports Group, through Pickswise is now the fastest growing independent sports betting content provider in the US. Contact Details Hot Paper Lantern Michael Adorno +1 212-931-6143 madorno@hotpaperlantern.com Company Website https://www.spotlightsportsgroup.com/en_us/

June 24, 2021 10:01 AM Eastern Daylight Time

Goodway Group Selected as Digital Agency of Record for Air Methods, Leading Air Medical Service Provider

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been named the digital agency of record (DAOR) for leading air medical service provider, Air Methods Corporation. The multi-million-dollar partnership will be focused on the core services of digital media planning, execution, reporting and analytics, as well as additional services such as creative concepting and development, and enhancing dashboard analytics. Goodway Group will drive the company’s thought leadership engine by marrying their business expertise with digital strategy to create a full-funnel customer journey. As a provider responsible for delivering life-saving care to more than 70,000 people every year, Air Methods needed a digital partner who could help solve crucial challenges to deliver business outcomes in the many communities in which they operate. Goodway Group was chosen for this task largely due to their reputation for delivering strong results on multi-faceted campaigns. Throughout the partnership, Goodway Group will overcome challenges such as running ads that focus on B2C and B2B demographics and reach target audiences that change often depending on the campaign initiative. To do this, Goodway Group will focus on creating a holistic digital media strategy that utilizes all forms of media, social, SEM and display, audio, native, video, OTT and CTV. “We were thoroughly impressed with Goodway Group’s audience-first approach and how it directly aligns to our business,” said Julie Barys, Vice President of Marketing at Air Methods Corporation. “Knowing that the Goodway Group team prioritizes data first and foremost gives us confidence that they will provide full-funnel measurement across the customer journey. We couldn’t be more excited to be moving forward with them and can’t wait to see the success of our upcoming campaigns.” To continuously offer the best possible results, the Goodway Group team will be utilizing a “Test and Learn'' approach that heavily relies on data. Throughout this process, Goodway Group will also work with the Air Methods team to educate them on the value of understanding their own data to create better data segmentation for future campaigns. This will allow for audience segmentation to match their unique creative and in turn, drive better business outcomes. “From our first conversations, we knew that we had to work with the Air Methods team,” said Jed Lambert, VP Business Development and Strategy. “As one of the largest community-based providers of air medical services, the work that the company does is noble to say the least. We’re confident our data-driven approach could only help them better progress towards their mission of delivering life-saving care to communities across the country. We’re thrilled to be moving forward with this partnership and are looking forward to driving real results for their business.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Bridget Callahan +1 631-338-7248 bridget@kitehillpr.com Company Website https://www.goodwaygroup.com/

June 24, 2021 10:00 AM Eastern Daylight Time

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