Entertainment

Animation Dance E-Sports Entertainment/Celebrity Film Music Radio Restaurants Sports Television Theater Video Virtual Reality
News Release Digital Asset Direct

Tips on Avoiding Common Boating Blunders

YourUpdateTV

In 2020, boat sales reached a 13-year high, corresponding with higher volumes of people hitting the water to enjoy outdoor recreation activities. However, with the rise in activity, Travelers data shows a corresponding jump in boating claims for the year. Recently, world renowned yacht captain and star of Bravo’s Below Deck Mediterranean, Captain Sandy Yawn, teamed with Travelers on a nationwide satellite media tour to discuss common boat blunders and what you can do to avoid costly mistakes. A video accompanying this announcement is available at: https://youtu.be/k8aWoTcD-Lo Ahead of the 2021 boating season, keeping basic safety tips in mind can go a long way to protect your family, friends and vessel. The most common boat blunders include: Navigating Negligently: 37% of all Travelers Boat and Yacht claims were the result of collisions, especially with submerged objects. Always stay alert and aware of your surroundings when operating a watercraft. Wild Weather: 16% of claims were due to damage from windstorms. Monitor your local weather and create a storm preparedness plan you can enact in the event of a tropical storm, hurricane, or other inclement weather in your area. Ignored Inspections: 11% of all claims were due to mechanical breakdown. Make sure your vessel is shipshape by having it professionally inspected at the start of every season and making any necessary repairs. Ensure Your Vessel is Insured: About half of the 12 million registered boats nationwide aren’t covered by insurance – a staggering number. Unfortunately, even when following every precaution, unforeseen circumstances can cause costly mishaps. So it’s important to make sure your vessel is covered by the right policy. For more information and safety tips, visit Travelers.com/boat About Captain Sandy Yawn: A Fort Lauderdale native with over three decades of yachting experience under her belt, Captain Sandy is one of the most respected captains in the industry. Captain Sandy knew she wanted her career to revolve around the ocean from a very young age and was not discouraged when she discovered yachting to be a male-dominated field. Knowing the difficulties that come with leading an entire team while providing 5-star service, she makes it her mission to know everything and every department on the boat. Coming off the most trying season of her career yet, Captain Sandy hopes for a return to calmer waters and is determined to give charter guests an unforgettable experience. This season, the crew goes to the Dalmatian Coast of Croatia and Sandy is up for the challenge as she attempts to cultivate a new dream team aboard 180-foot mega yacht “Lady Michelle.” About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 16, 2021 01:00 PM Eastern Daylight Time

Video

Happin Debuts First-of-Its-Kind Hybrid Event Platform for Today’s Interactive Concert Experiences

Happin

Happin, developers of an enterprise-grade entertainment platform for live events today announced it has launched the industry’s first hybrid event solution that includes ticketing, livestream, audio after parties, VIP fan meetings, virtual gifting, in-stream merchandise sales, on-demand playback, voting and more all on a single platform. The company also revealed that it has raised $1.2 million in seed funding, which will enable Happin to accelerate growth, launch new product offerings, increase sales and expand staff. Forward-thinking venues like Thunder Studios in Los Angeles, Markham Fairgrounds in Toronto, The Axis Club in Toronto and The Bowery Electric in New York are already making things happen with Happin. “We are excited to introduce the world to Happin,” stated Happin CEO Alex Li. “Venues, promoters, fans and artists all want live events, but without the risk of cancellations or shutdowns. Happin helps mitigate these risks while also providing an easy, more engaging event management and participation experience. This fresh infusion of working capital will help us scale our operations while bringing more fans, artists, promoters and venues together from around the world.” Happin is the only centralized event platform in the industry. From easy ticket sales, performance tracking and fan engagement to additional revenue streams, Happin has everything customers need for their next event. The innovative new platform is capable of supporting 40 million livestream users, with up to 10 million users conducting real-time interactions. The result is a fun, reliable platform that helps venues and promoters increase revenue while helping artists better connect with their fans. “Happin is a progressive and innovative company that’s led by a team of amazing professionals,” said lead investor Manuel DaCosta, CEO of MDC Media Group Inc. “Happin has a unique business model that addresses all of the pain points within the live event industry that resulted from the pandemic. They’ve set a new standard for events, and I can’t wait for what’s next.” With Happin, live shows of all sizes can become hybrid, in-person and virtual events. Artists can connect with fans from anywhere in the world and fans can visit venues and experience shows from anywhere. For artists, Happin enables them to create the same revenue streams as with conventional concerts. Venues and promoters can also monetize traditional, in-person events while creating a presence that stretches far beyond local limits. Happin’s unique features include: Robust ticketing: Happin is the only multi-event ticketing platform that puts everything in one place. Happin’s hybrid solution means venues can sell in-person and livestream tickets at the same time. Built-in Livestream: This ensures a smooth user experience - from ticketing to livestream watching. Audio fan meetings: Artists can promote upcoming shows by hosting a Clubhouse-like room. VIP fan meetings: Artists can talk 1-on-1 with their core fans; the best parts of a meet and greet with all their boundaries respected. In-stream merchandise sales: For venues, promoters and artists there’s no selling out and no long lines before or after the show. Merch can even be sold during the show and fans won’t miss a second of it. Virtual gifting: Purchasing emojis is the new form of tipping during a livestream show. Fans can show love when virtual gifts are added to the event. On-demand playback: Artists don’t have to wait until the next performance to give something to their fans. Past livestreams can be shown again and again to help build excitement for the next big event. Live chat: Live chats keep fans in the loop with what’s happening in real-time during a show. “When the pandemic hit, we were completely sidelined and had no meaningful way to connect with our fans,” said Jorge Dias, Manager of Axis Club. “Happin helped put us get back out there and gave us a new way to engage with our fans and supporters. Now our live shows are hybrid shows and we can connect with our fans from anywhere, even if we are in Toronto and they are in London.” For more information about Happin please visit Happin.app. About Happin Happin is an enterprise-grade entertainment platform for live events that combines ticketing, livestream, fan engagement and much more. Promoters and venues can now bring fans to live shows from anywhere in the world. For more information please visit Happin at Happin.app or on Twitter @AppHappin. Contact Details Happin Noe Sacoco +1 408-340-8130 happin@trustrelations.agency Company Website https://happin.app/

July 15, 2021 11:00 AM Eastern Daylight Time

BettorEdge Surpasses $3.5 Million in Sports Betting Orders in Just Six Months, Since Inception

BettorEdge

BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced it has facilitated more than $3.5 million in exchange orders since its launch in January 2021. High interest in the Stanley Cup Playoffs contributed to the boost in orders. Two of these playoff games ranked the highest in BettorEdge’s all-time top five games in volume of orders. The volume of orders on the platform doubled from May to June, as well. BettorEdge is a platform created with the bettor in mind. Instead of losing money to in-house favored lines, deposit fees, withdrawal fees, and the inability to withdraw funds when needed, fans on BettorEdge can trade bets with no fees attached. “Odds are stacked against the bettor with traditional sportsbooks, and we’re changing that,” said James Seils, Co-Founder of BettorEdge. “As bettors ourselves, we knew there was a need for a social marketplace and our growth in just six months validates the need for a betting experience like BettorEdge in this industry.” BettorEdge is uniquely positioned at the forefront of in-play betting as it gains momentum in the American market. Rather than relying on a pricing engine for every live play of a game, BettorEdge users set the market prices, effectively removing the hurdle of requiring a pricing engine. The PGA’s U.S. Open and Travelers Championship in June marked the two busiest weekends of in-play betting for the platform to date. “Our sole purpose is to innovate for the benefit of the sports bettor,” said Greg Kajewski, Co-Founder of BettorEdge. “Our growth is proof positive that putting the power back into the hands of the sports bettor through an engaging social media platform, is the type of experience that bettors are truly looking for. We’re excited to keep innovating our platform for the betterment of the sports bettor and excited to see how our growing audience utilizes our capabilities for the upcoming NFL season.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

July 15, 2021 09:01 AM Eastern Daylight Time

Tayler Jade Debuts on Billboard Top 40 Indicator Chart and Millions Stream Her Music Around the Globe

Tayler Jade

Jade Entertainment, in conjunction with Independent Artist Tayler Jade announce the debut of "WYA" on the Billboard Top 40 Indicator Chart and surpassing 25 million Global Streams, two major accomplishments milestones for an independent artist in less than 90 days. “I am excited to see WYA resonate with people around the world and my community; it is the second single [of many] chapters that will be my music and my life,” said Tayler Jade. “The success of Temporary, WYA and the remixes has been overwhelming. I could have never imagined that in such a short period of time that the music of my life would interact with so many people around the world, let alone over 25 million of them.” The rise of Tayler Jade started with her first release of “Temporary” and really took off with the release of “WYA” and debuted this week on the Billboard Top 40 Indicator Chart at #39. The Dance community is showing her mad love and overwhelming support for the remix packages produced by Mikey Francis, Marc Stout, and Tony Arzadon and are packing dance floors with their remixes at the hottest night clubs in Las Vegas including OMNIA, Hakkasan, Encore Beach Club, XS, and Wet Republic. Adding the release of “ Whatever U Say ” to her growing catalogue of music will further solidify her voice in the business of music and growing influence as an artist and personality brand. “I have been working with Tayler for years, watching her grow into the amazing human and powerhouse singer you see today.” Said Thomas Barsoe, Recording Artist and Founder of Influential Artist Development Studio OC Hit. “Tayler continues to put in the work; both writing and performing daily, but I am blown away with her willingness to be vulnerable and her uncanny ability to connect with people through her music.” You can find Tayler Jade Music on SoundCloud, Spotify, iTunes, Audiomack, YouTube and many other platforms. To learn more about Tayler Jade and to join her community please visit TaylerJade.com. You can also connect with her on the following social channels: Facebook Instagram Twitter TAYLER JADE is an American Pop/R&B singer-songwriter and Personality Brand. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Billboard Activator Chart alongside the biggest artists in the world. Her debut singles seem to be connecting with music fans worldwide, with over 25 million streams on all the major streaming platforms in just a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join her community at TAYLERJADE.COM Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com DNT Agency Dani Thompson +17144965152 danithompson@dntagency.com Company Website https://www.taylerjade.com/

July 15, 2021 08:30 AM Eastern Daylight Time

Signarama® Signs Their Way into History with GUINNESS WORLD RECORDS™ Title

Signarama

Signarama, ® the world’s largest sign franchise, announced today that it has been recognized by GUINNESS WORLD RECORDS™ for setting the record for most signatures on a banner in one hour. During its World Expo event on June 28 th between 10:00AM and 11:00AM in West Palm Beach, the brand successfully captured the needed signatures on the 25-foot banner. The banner was sponsored by Signarama’s preferred vendor partner, GCI Digital Imaging, and themed to celebrate Signarama’s 35 th year in business in 2021 as a continuation of their “we love signs” campaign. “The Signarama brand is proud to hold this record title and it was wonderful to share the moment with our franchisees and vendor partners during our World Expo event,” said A.J. Titus, President of Signarama and United Franchise Group. “The GUINNESS WORLD RECORDS ™ title attempt was also done in part to celebrate Signarama’s 35 years in business. We couldn’t think of a better way to commemorate this milestone!” The attempt itself was exciting to witness. The crowd exited the Grand Ballroom at the Palm Beach County Convention Center after the morning’s guest speakers and filed in an orderly fashion around the banner as the timer started. Special guest Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, was dressed in his famous yellow suit and present among the crowd. Each signature was counted as attendees dropped a registration card into the famous Signarama “Mini” Mini Cooper vehicle on their way by. There was plenty of time still remaining in the hour as the crowd filed by in record time, so the Signarama team made the split-second decision to pick up the banner, and transport it down the escalators to the heart of the trade show floor in order to finish out the remaining minutes of the record attempt. The crowd followed behind the eye-catching procession chanting “we love signs” as they made the trip down the escalators and onto the trade show floor, where Signarama were able to gain a significant number of additional signatures! Guinness World Records adjudicator, Michael Empric, flew in for the event and was present to count each participant. He later officially announced and confirmed the record attempt totaling 689 signatures on-stage in front of all the participants. The minimum number to set this GUINNESS WORLD RECORDS ™ title was 250. The official record title certificate and banner now hang proudly in Signarama Corporate Headquarters in West Palm Beach. Signarama is the world’s leading sign and graphics franchise with over 700 locations worldwide in over 20 countries. For more information about Signarama, visit Signarama.com. About Signarama Signarama, the world's largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). For more information, visit signarama.com. For more information on the Signarama franchise opportunity, visit SignaramaFranchise.com. About United Franchise Group Led by Founder and CEO Ray Titus, United Franchise Group is home to an affiliated family of brands, including Signarama, Fully Promoted, Experimax, Jon Smith Subs, Transworld Business Advisors, Accurate Franchising, Venture X, The Great Greek Mediterranean Grill, Network Lead Exchange, Resource Operations International (ROI) and Graze Craze. With over three decades in the franchising industry and more than 1,600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. Contact Details United Franchise Group Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website https://signarama.com/

July 14, 2021 09:40 AM Eastern Daylight Time

Video

Cyvatar Wins Grand Trophy in the Annual Disruptor Awards

Cyvatar

Cyvatar won its second Grand Trophy of the year during the 2021 Disruptor Company Awards. In addition to its Grand Trophy win, the company walked away with a gold award for security services and bronze for security cloud and SaaS. The disruptor awards judges recognize disruptors as highly persistent, mostly beginning from scratch without the constraints of traditionally accepted processes or business models. Instead, they use modern technology and tools to achieve superior end results. The excellence and innovation found in Cyvatar’s cybersecurity-as-a-service (CSaaS) offering has been recognized again and again since its debut last fall. The disruptor awards mark Cyvatar’s 17th win in eight months. “Like other disruptors, we do things differently at Cyvatar,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “We’re not hindered by legacy systems or bound by outdated solutions. We confidently face the challenges of providing security solutions that are effortless for our members to use and affordable for them to purchase.” Cyvatar brings the membership economy to cybersecurity with its innovative CSaaS model and a platform that has already become the de facto operating system for today’s security programs. It transforms cybersecurity for its customers and continually meets their ever-evolving business and security requirements. The company was selected from organizations around the world that vied for top honors. Its disruptive, game-changing platform delivers fast, affordable, fully managed security programs for any size business; processes designed to provide outcomes, continuous remediation, and ongoing solution maintenance; and the ability for all of its members to execute their security strategies at speed and scale. Does your organization need award-winning cybersecurity? Find out how Cyvatar can help. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is a global organization with operations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

July 13, 2021 11:00 AM Eastern Daylight Time

Layered Reality & Historic Royal Palaces Announce 10 Year Partnership

Layered Reality

Award-winning, location-based entertainment company Layered Reality announces a new 10-year partnership with Historic Royal Palaces (HRP), bringing a major new immersive experience to the vaults at the iconic Tower of London. Layered Reality will work with HRP – the independent charity which cares for six of the nation’s most important historic sites, including the Tower of London - to create an all-new experience which will explore the landmark’s history in a completely new way. Layered Reality is a pioneering, world leader of digitally based immersive experiences. Its overarching aim is to disrupt the entertainment space with next-level feature-length Layered Reality experiences. The company created the multi-award-winning lucid dreaming experience SOMNAI that opened in London in 2018. It also developed Jeff Wayne's The War of the Worlds: The Immersive Experience, which opened to wide-spread critical and audience acclaim in 2019 and won the prestigious TEA THEA Award, considered the “Oscars” of the Entertainment world for Outstanding Achievement in Connected Immersion. Key to Layered Reality’s immersive experiences is layering three exciting multimedia elements. The first is cutting-edge technology including virtual reality, holograms and binaural sound, the second is theatrical features, consisting of large-scale walk-around sets with first-class live actors and the final, immersive layer is physical sensations: temperature, scent, physical movement and touch. The result is a truly immersive experience that transports participants to another world and has led to Layered Reality being London’s highest-ranking immersive night out (TripAdvisor). Andrew McGuiness CEO of Layered Reality said, " It's incredibly exciting to be working with Historic Royal Palaces to bring the dark history of the Tower of London to life in a new, creative and disruptive way. In this multi-levelled immersive experience, we will hack into people’s senses and put them firmly in the middle of an explosive storyline, where they have an active role to play in one of the greatest stories and adventures in British history.” Tom O’Leary, Director of Public Engagement at Historic Royal Palaces said, “We’re delighted to be working with Layered Reality on this exciting project, harnessing the incredible power of digital technology to bring all the heart-racing drama of the Tower’s legendary past to life like never before. This partnership marks a real step-change in our approach to digital storytelling, and is just about the closest thing we’ve got to time-travel!” Contact Details Layered Reality Margaret Murray +44 7866 360858 margaret@notebynote.media Company Website https://www.layeredreality.com/

July 09, 2021 09:19 AM Eastern Daylight Time

Image

Cyvatar Takes Home Top Prize in 2021 Fortress Awards

Cyvatar

Cyvatar today received more industry accolades as it was named a winner in network security by the Business Intelligence Group for its innovative Cybersecurity-as-a-Service (CSaaS) offering as part of the 2021 Fortress Cybersecurity Awards. The Fortress awards program identifies and rewards the world’s leading companies and products that are working to keep data and electronic assets safe among a growing threat from hackers. “2021 is rapidly becoming the toughest year for cybersecurity professionals and as our reliance on networks continues to accelerate, our identities and data have quickly become global currency, so security is more important than ever,” said Maria Jimenez, chief nominations officer at the Business Intelligence Group. “We are proud to recognize all of our winners and finalists who are on the frontlines of the effort to prepare, defend and respond to this growing threat.” Cyvatar’s proprietary ICARM method guarantees proper installation, configuration, assessment, remediation, and maintenance for every Cyvatar technology solution so that organizations actually achieve better protection and resilience from their investments And because Cyvatar’s method is continuous, it protects against attack vectors that haven’t even surfaced yet. “It’s continued validation of our unique CSaaS model that industry peers recognized Cyvatar again for exceptional leadership and innovation,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “As the first subscription-based CSaaS company to deliver effortless, affordable cybersecurity, we enable our members to protect confidential information with the people, processes, and technology essential to ensure they get value from their security tools, from conception and strategy to implementation and maintenance. No other provider delivers holistic security at price points that work for any size customer and guaranteed value that allows customers to cancel anytime.” Cyvatar CSaaS levels the playing field by democratizing cybersecurity and making the best protection accessible and affordable for every size organization, even if they have no cybersecurity expertise in-house. If your organization needs award-winning cybersecurity, Cyvatar can help. About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at CYVATAR.AI and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Cyber Defense Magazine April Palanca +18338449468 Company Website https://cyvatar.ai/

July 07, 2021 11:51 AM Eastern Daylight Time

Tapatío Hot Sauce Partners with comedian Gabriel “Fluffy” Iglesias to Celebrate 50th Anniversary

Tapatio Hot Sauce

Tapatío Hot Sauce, a national leader in the hot sauce industry, is celebrating 50 years since its creation in Southern California. And to commemorate this milestone, Tapatio has produced an exclusive 50th Anniversary memorabilia collection and all-new commemorative merchandise line. As part of the anniversary celebrations. Tapatío Hot Sauce has partnered with comedian and actor Gabriel " Fluffy" Iglesias to create a limited edition bottle, which features " Fluffy" and his beloved pet chihuahuas. The collaboration also includes a video series available on all social media platforms featuring " Fluffy" with local celebrity chefs including Chef Ludo Lefebvre from Petit Trois, Bricia Lopez from Guelaguetza, Chef Mario Christerna from Brooklyn Ave Pizza, and Chef Wes Avila of Angry Egret Dinette. “Like so many Californians, I grew up enjoying Tapatío with my family and friends, and have continued to do so for more than 30 years.” said " Fluffy". “And It’s a real honor and privilege to be featured on the front of the iconic bottle today; Tapatío is Mexican royalty – and I get to be King for a day!” Founder and CEO Jose-Luis Saavedra, Sr established the company’s humble beginnings in 1971. He had been laid off from his job and needed to provide for his family. At the time there were only three major hot sauce brands on the market, and Jose-Luis felt his own hot sauce tasted better. This inspired him to create Tapatío (the name given to people from Guadalajara, Mexico, his childrens’ birthplace). To make it happen, Jose-Luis leased a 750 square-foot building in Maywood, in Los Angeles County, and began with only the 5-ounce bottle size. Fourteen years later, Saavedra Sr realized he needed a bigger warehouse and moved Tapatío into a 8,500 square-foot warehouse less than a mile away. His three children, then out of college, joined him. His son, Luis Saavedra Jr, graduated medical school but gave up a career in medicine to help his father grow the family business. He is now Vice President of Tapatío and runs the company with his two sisters, Dolores Saavedra-McCoy, who completed law school and is now a Partner & Director of Merchandising, and Jacqueline Saavedra-Mora, who has a degree in Business Administration and is a Partner and Chief Financial Officer. Additionally, three members of the third generation of the Saavedra family also work at Tapatío. And it’s as a result of this continuity that Tapatío has remained true to its humble origins, producing the same high-quality, great-tasting product that can be found in households across the country and around the world. Today, Tapatío is housed in a custom-built, state-of-the-art, 30,000 square-foot facility in Vernon, CA. And Jose-Luis Saavedra Sr continues to work seven days a week, regularly visiting the warehouse. It’s thanks to his original vision that Tapatío is the #1 hot sauce on the West Coast, the third best-selling hot sauce in the United States, and is exported to more than 30 countries. “When Tapatio was founded more than five decades ago, we had no idea it would grow into the household name it has become today,” said Luis Saavedra Jr. “We’re still dedicated to providing quality products and service to our customers, and we’re always tailoring our approach to meet our customers’ needs, both at home and around the world. We’re excited to celebrate 50 years of business with Fluffy and look forward to another 50 years to come!” Link to Tapatio webstore: Shop — Tapatio Hot Sauce View the Tapatio 50th Anniversary video series here: Tapatio YouTube Channel Tapatio Foods, LLC was founded in 1971 from humble beginnings. Fifty years later, Tapatio is still a family-run business and has grown to become a staple, not only in Hispanic households but in most American households. It is the #1 hot sauce in the west, the #3 hot sauce in the USA, and is now exporting globally! Tapatio is a sauce that can be used with everything and is available in many different sizes. For more information, please visit tapatiohotsauce.com Contact Details The ID Agency Victor Carrillo +1 310-963-3400 victor@theidagency.com Company Website https://www.tapatiohotsauce.com/

July 07, 2021 07:00 AM Pacific Daylight Time

Video Image

1 ... 209 210 211 212 213 ... 249