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BettorEdge Surpasses $3.5 Million in Sports Betting Orders in Just Six Months, Since Inception

BettorEdge

BettorEdge, a Minneapolis-based online no-fee sports betting marketplace and social platform connecting sports fans, today announced it has facilitated more than $3.5 million in exchange orders since its launch in January 2021. High interest in the Stanley Cup Playoffs contributed to the boost in orders. Two of these playoff games ranked the highest in BettorEdge’s all-time top five games in volume of orders. The volume of orders on the platform doubled from May to June, as well. BettorEdge is a platform created with the bettor in mind. Instead of losing money to in-house favored lines, deposit fees, withdrawal fees, and the inability to withdraw funds when needed, fans on BettorEdge can trade bets with no fees attached. “Odds are stacked against the bettor with traditional sportsbooks, and we’re changing that,” said James Seils, Co-Founder of BettorEdge. “As bettors ourselves, we knew there was a need for a social marketplace and our growth in just six months validates the need for a betting experience like BettorEdge in this industry.” BettorEdge is uniquely positioned at the forefront of in-play betting as it gains momentum in the American market. Rather than relying on a pricing engine for every live play of a game, BettorEdge users set the market prices, effectively removing the hurdle of requiring a pricing engine. The PGA’s U.S. Open and Travelers Championship in June marked the two busiest weekends of in-play betting for the platform to date. “Our sole purpose is to innovate for the benefit of the sports bettor,” said Greg Kajewski, Co-Founder of BettorEdge. “Our growth is proof positive that putting the power back into the hands of the sports bettor through an engaging social media platform, is the type of experience that bettors are truly looking for. We’re excited to keep innovating our platform for the betterment of the sports bettor and excited to see how our growing audience utilizes our capabilities for the upcoming NFL season.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota SportRadar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

July 15, 2021 09:01 AM Eastern Daylight Time

Tayler Jade Debuts on Billboard Top 40 Indicator Chart and Millions Stream Her Music Around the Globe

Tayler Jade

Jade Entertainment, in conjunction with Independent Artist Tayler Jade announce the debut of "WYA" on the Billboard Top 40 Indicator Chart and surpassing 25 million Global Streams, two major accomplishments milestones for an independent artist in less than 90 days. “I am excited to see WYA resonate with people around the world and my community; it is the second single [of many] chapters that will be my music and my life,” said Tayler Jade. “The success of Temporary, WYA and the remixes has been overwhelming. I could have never imagined that in such a short period of time that the music of my life would interact with so many people around the world, let alone over 25 million of them.” The rise of Tayler Jade started with her first release of “Temporary” and really took off with the release of “WYA” and debuted this week on the Billboard Top 40 Indicator Chart at #39. The Dance community is showing her mad love and overwhelming support for the remix packages produced by Mikey Francis, Marc Stout, and Tony Arzadon and are packing dance floors with their remixes at the hottest night clubs in Las Vegas including OMNIA, Hakkasan, Encore Beach Club, XS, and Wet Republic. Adding the release of “ Whatever U Say ” to her growing catalogue of music will further solidify her voice in the business of music and growing influence as an artist and personality brand. “I have been working with Tayler for years, watching her grow into the amazing human and powerhouse singer you see today.” Said Thomas Barsoe, Recording Artist and Founder of Influential Artist Development Studio OC Hit. “Tayler continues to put in the work; both writing and performing daily, but I am blown away with her willingness to be vulnerable and her uncanny ability to connect with people through her music.” You can find Tayler Jade Music on SoundCloud, Spotify, iTunes, Audiomack, YouTube and many other platforms. To learn more about Tayler Jade and to join her community please visit TaylerJade.com. You can also connect with her on the following social channels: Facebook Instagram Twitter TAYLER JADE is an American Pop/R&B singer-songwriter and Personality Brand. Her debut “Dual Single” released on February 12, 2021 under her own label JADE ENTERTAINMENT, is climbing the TOP 40 Billboard Activator Chart alongside the biggest artists in the world. Her debut singles seem to be connecting with music fans worldwide, with over 25 million streams on all the major streaming platforms in just a few short months and continuing to climb. To learn more about Tayler Jade, we invite you to join her community at TAYLERJADE.COM Contact Details Jade Entertainment Jason Jepson +1 949-394-7033 jason.jepson@taylerjade.com DNT Agency Dani Thompson +17144965152 danithompson@dntagency.com Company Website https://www.taylerjade.com/

July 15, 2021 08:30 AM Eastern Daylight Time

Signarama® Signs Their Way into History with GUINNESS WORLD RECORDS™ Title

Signarama

Signarama, ® the world’s largest sign franchise, announced today that it has been recognized by GUINNESS WORLD RECORDS™ for setting the record for most signatures on a banner in one hour. During its World Expo event on June 28 th between 10:00AM and 11:00AM in West Palm Beach, the brand successfully captured the needed signatures on the 25-foot banner. The banner was sponsored by Signarama’s preferred vendor partner, GCI Digital Imaging, and themed to celebrate Signarama’s 35 th year in business in 2021 as a continuation of their “we love signs” campaign. “The Signarama brand is proud to hold this record title and it was wonderful to share the moment with our franchisees and vendor partners during our World Expo event,” said A.J. Titus, President of Signarama and United Franchise Group. “The GUINNESS WORLD RECORDS ™ title attempt was also done in part to celebrate Signarama’s 35 years in business. We couldn’t think of a better way to commemorate this milestone!” The attempt itself was exciting to witness. The crowd exited the Grand Ballroom at the Palm Beach County Convention Center after the morning’s guest speakers and filed in an orderly fashion around the banner as the timer started. Special guest Jesse Cole, founder of Fans First Entertainment and owner of the Savannah Bananas, was dressed in his famous yellow suit and present among the crowd. Each signature was counted as attendees dropped a registration card into the famous Signarama “Mini” Mini Cooper vehicle on their way by. There was plenty of time still remaining in the hour as the crowd filed by in record time, so the Signarama team made the split-second decision to pick up the banner, and transport it down the escalators to the heart of the trade show floor in order to finish out the remaining minutes of the record attempt. The crowd followed behind the eye-catching procession chanting “we love signs” as they made the trip down the escalators and onto the trade show floor, where Signarama were able to gain a significant number of additional signatures! Guinness World Records adjudicator, Michael Empric, flew in for the event and was present to count each participant. He later officially announced and confirmed the record attempt totaling 689 signatures on-stage in front of all the participants. The minimum number to set this GUINNESS WORLD RECORDS ™ title was 250. The official record title certificate and banner now hang proudly in Signarama Corporate Headquarters in West Palm Beach. Signarama is the world’s leading sign and graphics franchise with over 700 locations worldwide in over 20 countries. For more information about Signarama, visit Signarama.com. About Signarama Signarama, the world's largest sign franchise, offers branding and messaging solutions in addition to comprehensive sign and graphic services to consumers and commercial customers – from business signs, vehicle wraps, and digital signs, to advertising and marketing services. Signarama is part of a successful system of business-to-business franchise brands and development services under the United Franchise Group (UFG). For more information, visit signarama.com. For more information on the Signarama franchise opportunity, visit SignaramaFranchise.com. About United Franchise Group Led by Founder and CEO Ray Titus, United Franchise Group is home to an affiliated family of brands, including Signarama, Fully Promoted, Experimax, Jon Smith Subs, Transworld Business Advisors, Accurate Franchising, Venture X, The Great Greek Mediterranean Grill, Network Lead Exchange, Resource Operations International (ROI) and Graze Craze. With over three decades in the franchising industry and more than 1,600 franchisees throughout the world, United Franchise Group offers unprecedented leadership and solid business opportunities for entrepreneurs. Contact Details United Franchise Group Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website https://signarama.com/

July 14, 2021 09:40 AM Eastern Daylight Time

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Cyvatar Wins Grand Trophy in the Annual Disruptor Awards

Cyvatar

Cyvatar won its second Grand Trophy of the year during the 2021 Disruptor Company Awards. In addition to its Grand Trophy win, the company walked away with a gold award for security services and bronze for security cloud and SaaS. The disruptor awards judges recognize disruptors as highly persistent, mostly beginning from scratch without the constraints of traditionally accepted processes or business models. Instead, they use modern technology and tools to achieve superior end results. The excellence and innovation found in Cyvatar’s cybersecurity-as-a-service (CSaaS) offering has been recognized again and again since its debut last fall. The disruptor awards mark Cyvatar’s 17th win in eight months. “Like other disruptors, we do things differently at Cyvatar,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “We’re not hindered by legacy systems or bound by outdated solutions. We confidently face the challenges of providing security solutions that are effortless for our members to use and affordable for them to purchase.” Cyvatar brings the membership economy to cybersecurity with its innovative CSaaS model and a platform that has already become the de facto operating system for today’s security programs. It transforms cybersecurity for its customers and continually meets their ever-evolving business and security requirements. The company was selected from organizations around the world that vied for top honors. Its disruptive, game-changing platform delivers fast, affordable, fully managed security programs for any size business; processes designed to provide outcomes, continuous remediation, and ongoing solution maintenance; and the ability for all of its members to execute their security strategies at speed and scale. Does your organization need award-winning cybersecurity? Find out how Cyvatar can help. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is a global organization with operations around the world. Begin your journey to security confidence at https://cyvatar.ai/ and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Company Website https://cyvatar.ai/

July 13, 2021 11:00 AM Eastern Daylight Time

Layered Reality & Historic Royal Palaces Announce 10 Year Partnership

Layered Reality

Award-winning, location-based entertainment company Layered Reality announces a new 10-year partnership with Historic Royal Palaces (HRP), bringing a major new immersive experience to the vaults at the iconic Tower of London. Layered Reality will work with HRP – the independent charity which cares for six of the nation’s most important historic sites, including the Tower of London - to create an all-new experience which will explore the landmark’s history in a completely new way. Layered Reality is a pioneering, world leader of digitally based immersive experiences. Its overarching aim is to disrupt the entertainment space with next-level feature-length Layered Reality experiences. The company created the multi-award-winning lucid dreaming experience SOMNAI that opened in London in 2018. It also developed Jeff Wayne's The War of the Worlds: The Immersive Experience, which opened to wide-spread critical and audience acclaim in 2019 and won the prestigious TEA THEA Award, considered the “Oscars” of the Entertainment world for Outstanding Achievement in Connected Immersion. Key to Layered Reality’s immersive experiences is layering three exciting multimedia elements. The first is cutting-edge technology including virtual reality, holograms and binaural sound, the second is theatrical features, consisting of large-scale walk-around sets with first-class live actors and the final, immersive layer is physical sensations: temperature, scent, physical movement and touch. The result is a truly immersive experience that transports participants to another world and has led to Layered Reality being London’s highest-ranking immersive night out (TripAdvisor). Andrew McGuiness CEO of Layered Reality said, " It's incredibly exciting to be working with Historic Royal Palaces to bring the dark history of the Tower of London to life in a new, creative and disruptive way. In this multi-levelled immersive experience, we will hack into people’s senses and put them firmly in the middle of an explosive storyline, where they have an active role to play in one of the greatest stories and adventures in British history.” Tom O’Leary, Director of Public Engagement at Historic Royal Palaces said, “We’re delighted to be working with Layered Reality on this exciting project, harnessing the incredible power of digital technology to bring all the heart-racing drama of the Tower’s legendary past to life like never before. This partnership marks a real step-change in our approach to digital storytelling, and is just about the closest thing we’ve got to time-travel!” Contact Details Layered Reality Margaret Murray +44 7866 360858 margaret@notebynote.media Company Website https://www.layeredreality.com/

July 09, 2021 09:19 AM Eastern Daylight Time

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Cyvatar Takes Home Top Prize in 2021 Fortress Awards

Cyvatar

Cyvatar today received more industry accolades as it was named a winner in network security by the Business Intelligence Group for its innovative Cybersecurity-as-a-Service (CSaaS) offering as part of the 2021 Fortress Cybersecurity Awards. The Fortress awards program identifies and rewards the world’s leading companies and products that are working to keep data and electronic assets safe among a growing threat from hackers. “2021 is rapidly becoming the toughest year for cybersecurity professionals and as our reliance on networks continues to accelerate, our identities and data have quickly become global currency, so security is more important than ever,” said Maria Jimenez, chief nominations officer at the Business Intelligence Group. “We are proud to recognize all of our winners and finalists who are on the frontlines of the effort to prepare, defend and respond to this growing threat.” Cyvatar’s proprietary ICARM method guarantees proper installation, configuration, assessment, remediation, and maintenance for every Cyvatar technology solution so that organizations actually achieve better protection and resilience from their investments And because Cyvatar’s method is continuous, it protects against attack vectors that haven’t even surfaced yet. “It’s continued validation of our unique CSaaS model that industry peers recognized Cyvatar again for exceptional leadership and innovation,” said Cyvatar Co-Founder and Chief Product and Strategy Officer Craig Goodwin. “As the first subscription-based CSaaS company to deliver effortless, affordable cybersecurity, we enable our members to protect confidential information with the people, processes, and technology essential to ensure they get value from their security tools, from conception and strategy to implementation and maintenance. No other provider delivers holistic security at price points that work for any size customer and guaranteed value that allows customers to cancel anytime.” Cyvatar CSaaS levels the playing field by democratizing cybersecurity and making the best protection accessible and affordable for every size organization, even if they have no cybersecurity expertise in-house. If your organization needs award-winning cybersecurity, Cyvatar can help. About Cyber Defense Magazine With over 5 Million monthly readers and growing, and thousands of pages of searchable online infosec content, Cyber Defense Magazine is the premier source of IT Security information for B2B and B2G with our sister magazine Cyber Security Magazine for B2C. We are managed and published by and for ethical, honest, passionate information security professionals. Our mission is to share cutting-edge knowledge, real-world stories and awards on the best ideas, products and services in the information technology industry. We deliver electronic magazines every month online for free, and special editions exclusively for the RSA Conferences. CDM is a proud member of the Cyber Defense Media Group. Learn more about us at https://www.cyberdefensemagazine.com and visit https://www.cyberdefensetv.com and https://www.cyberdefenseradio.com to see and hear some of the most informative interviews of many of these winning company executives. Join a webinar at https://www.cyberdefensewebinars.com and realize that infosec knowledge is power. About Cyvatar Cyvatar is committed to effortless cybersecurity for everyone. As the industry’s first subscription-based, cybersecurity-as-a-service (CSaaS) company, it’s our mission to transform the way the security industry builds, sells, and supports cyber solutions. We empower our members to achieve successful outcomes by providing expert advisors, proven technologies, and a strategic process roadmap to guarantee results that map to their business drivers. Our approach is rooted in proprietary ICARM (installation, configuration, assessment, remediation, maintenance) methodology that delivers smarter, measurable security solutions for superior compliance and cyber-attack protection faster and more efficiently, all at a fixed monthly price. And because we’re a subscription, members can cancel anytime. Cyvatar is headquartered in Irvine, California with locations around the world. Begin your journey to security confidence at CYVATAR.AI and follow us on LinkedIn and Twitter. Contact Details Cyvatar KC Higgins +1 303-434-8163 kc@cyvatar.ai Cyber Defense Magazine April Palanca +18338449468 Company Website https://cyvatar.ai/

July 07, 2021 11:51 AM Eastern Daylight Time

Tapatío Hot Sauce Partners with comedian Gabriel “Fluffy” Iglesias to Celebrate 50th Anniversary

Tapatio Hot Sauce

Tapatío Hot Sauce, a national leader in the hot sauce industry, is celebrating 50 years since its creation in Southern California. And to commemorate this milestone, Tapatio has produced an exclusive 50th Anniversary memorabilia collection and all-new commemorative merchandise line. As part of the anniversary celebrations. Tapatío Hot Sauce has partnered with comedian and actor Gabriel " Fluffy" Iglesias to create a limited edition bottle, which features " Fluffy" and his beloved pet chihuahuas. The collaboration also includes a video series available on all social media platforms featuring " Fluffy" with local celebrity chefs including Chef Ludo Lefebvre from Petit Trois, Bricia Lopez from Guelaguetza, Chef Mario Christerna from Brooklyn Ave Pizza, and Chef Wes Avila of Angry Egret Dinette. “Like so many Californians, I grew up enjoying Tapatío with my family and friends, and have continued to do so for more than 30 years.” said " Fluffy". “And It’s a real honor and privilege to be featured on the front of the iconic bottle today; Tapatío is Mexican royalty – and I get to be King for a day!” Founder and CEO Jose-Luis Saavedra, Sr established the company’s humble beginnings in 1971. He had been laid off from his job and needed to provide for his family. At the time there were only three major hot sauce brands on the market, and Jose-Luis felt his own hot sauce tasted better. This inspired him to create Tapatío (the name given to people from Guadalajara, Mexico, his childrens’ birthplace). To make it happen, Jose-Luis leased a 750 square-foot building in Maywood, in Los Angeles County, and began with only the 5-ounce bottle size. Fourteen years later, Saavedra Sr realized he needed a bigger warehouse and moved Tapatío into a 8,500 square-foot warehouse less than a mile away. His three children, then out of college, joined him. His son, Luis Saavedra Jr, graduated medical school but gave up a career in medicine to help his father grow the family business. He is now Vice President of Tapatío and runs the company with his two sisters, Dolores Saavedra-McCoy, who completed law school and is now a Partner & Director of Merchandising, and Jacqueline Saavedra-Mora, who has a degree in Business Administration and is a Partner and Chief Financial Officer. Additionally, three members of the third generation of the Saavedra family also work at Tapatío. And it’s as a result of this continuity that Tapatío has remained true to its humble origins, producing the same high-quality, great-tasting product that can be found in households across the country and around the world. Today, Tapatío is housed in a custom-built, state-of-the-art, 30,000 square-foot facility in Vernon, CA. And Jose-Luis Saavedra Sr continues to work seven days a week, regularly visiting the warehouse. It’s thanks to his original vision that Tapatío is the #1 hot sauce on the West Coast, the third best-selling hot sauce in the United States, and is exported to more than 30 countries. “When Tapatio was founded more than five decades ago, we had no idea it would grow into the household name it has become today,” said Luis Saavedra Jr. “We’re still dedicated to providing quality products and service to our customers, and we’re always tailoring our approach to meet our customers’ needs, both at home and around the world. We’re excited to celebrate 50 years of business with Fluffy and look forward to another 50 years to come!” Link to Tapatio webstore: Shop — Tapatio Hot Sauce View the Tapatio 50th Anniversary video series here: Tapatio YouTube Channel Tapatio Foods, LLC was founded in 1971 from humble beginnings. Fifty years later, Tapatio is still a family-run business and has grown to become a staple, not only in Hispanic households but in most American households. It is the #1 hot sauce in the west, the #3 hot sauce in the USA, and is now exporting globally! Tapatio is a sauce that can be used with everything and is available in many different sizes. For more information, please visit tapatiohotsauce.com Contact Details The ID Agency Victor Carrillo +1 310-963-3400 victor@theidagency.com Company Website https://www.tapatiohotsauce.com/

July 07, 2021 07:00 AM Pacific Daylight Time

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MOVE Network and Binance NFT Marketplace are Jointly Launching an Exciting NFT Drop Event for Brightburn

MOVE Network

HONG KONG SAR - Media OutReach - 7 July 2021 - MOVE Network, the world’s leading NFT aggregator, is working with Binance NFT Marketplace to launch an NFT drop for the American superhero horror film named Brightburn. This highly anticipated NFT debut is expected to drop as early as Q3 2021. MOVE is kicking things off by creatively tokenizing an esteemed selection of Brightburn’s best artwork and digitizing the world’s first superhero horror film NFTs. On April 29, 2021, MOVE Network announced its partnership with The H Collective, a well-known film corporation working with Hollywood's top producers and talent, for the upcoming release of premier NFT projects in the film industry such as this Brightburn NFT drop. Binance NFT Marketplace offers an open market for artists, creators, crypto enthusiasts, NFT collectors, and creative fans around the world, with the best liquidity and minimal fees. Consisting of three categories, Premium Events, Mystery Box and a trading Marketplace, Binance NFT features valuable collectibles and an easily accessible trading market for all of its users. MOVE proudly confirms its NFT Drop Event for Brightburn digital assets on one of the world’s largest NFT marketplaces, Binance NFT Marketplace. This collaboration allows MOVE to leverage Binance’s blockchain NFT technology and offer Brightburn themed NFTs on Binance NFT Marketplace. The exciting NFT Drop Event is expected to capture the attention of Brightburn and superhero fans alike. The fans can subscribe today on MOVE Network to stay informed on the latest news. With a promising future ahead, MOVE will continue co-producing innovative digital assets with its exclusive film industry IP. "The NFT Drop on Binance NFT Marketplace gives both companies a more robust way to market and distribute content. With the trust, integrity, and transparency that Binance brings, MOVE will bring its unique value proposition to the world of movie fans. In our collaboration with Brightburn, we have access to a broad portfolio of IP and unique NFT offerings that is beneficial to our clients and partners,” said Daniel Bokun, President & Co-Founder of MOVE Network. "The movie industry is always changing and we’ve been lucky to have been part of that process for the last few years. Movies and streaming content are rapidly moving into the crypto space via NFTs, which is another major shift in the world of global entertainment. We’re excited by both our collaboration with MOVE and witnessing Brightburn transform as a crypto asset," said Kent Huang, Executive Producer of Brightburn and the Co-Chairman of The H Collective. “The NFT launch on Binance NFT Marketplace would benefit both parties and further extend the NFT ecosystem. We are proud of MOVE and strongly support MOVE to develop innovative NFT product and derivatives. As investor, we are expecting MOVE to lead the market and re-define the NFT market", said Richard Wang, Partner of DraperDragonFund. MOVE Network is part of a larger tech group, Aladdin Technology Holdings, which specializes in blockchain, fintech platforms, and emerging platform technology. As the world's largest NFT aggregator, MOVE covers a wide spectrum of NFT products such as entertainment, music, artwork, and Esports. MOVE is teaming up with different IP distribution partners for NFT issuance in Asia and North America. About Binance NFT Marketplace Binance NFT Marketplace offers an open market for artists, creators, crypto enthusiasts, NFT collectors and creative fans around the world with the best liquidity and minimal fees. Consisting of three categories, Premium Events, Mystery Box and a trading Marketplace, Binance NFT features valuable collectibles and an easily accessible trading market for all of its users. For more information, visit https://nft.binance.com/ For creators and artists' collaboration; contact email: nft@binance.com About MOVE Network MOVE Network is the largest NFT aggregator covering a wide spectrum of NFT products. MOVE Network allows enterprises and start-ups to capture value today by using blockchain technologies to trade, stake, NFT creation, and auction assets. The MOVE Network comprises of; MOVE market, the $MOVD token and the MOVE Chain. Users can utilize MOVE Network to own NFT IP covering entertainment, music, artwork, and also Esports. The MOVE team collaborates with different IP distribution partners for NFTs issued in Asia and North America. Learn more about MOVE Network ● Website: http://www.MOVEnetwork.io/ ● Twitter: https://twitter.com/MOVEMOVEnetwork ● Medium: https://medium.com/move-network #MOVENetwork Contact Details MOVE Network Daniel Bokun marketing@MOVEnetwork.io

July 07, 2021 09:00 AM Eastern Daylight Time

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happiTV chooses CIPIO’s Next-Gen Subscriber Experience Platform to Meet Demand of Subscription Growth

CIPIO.ai

CIPIO, an AI company that is Humanizing Subscriptions TM, today announced happiTV adopts CIPIO’s Next-Gen Subscriber Experience (SX) Platform TM to fuel growth. The LGBTQ+ community continues to play a pivotal role in shaping modern society. As a leading voice of the community, happiTV curates and delivers cutting-edge and award-winning content across major streaming devices and services including Roku, Amazon Fire, Android TV, and iOS. In anticipation of exponential growth of viewership and engagement, happiTV looks to CIPIO to lead efforts to drive a deeper relationship between Subscriptions and Subscribers. “Based on the overwhelming support of Pride Month, we have experienced a massive shift in thinking and mindset around acceptance of LGBTQ+ specific content programming. Our growth is directly tied to this shifting mindset and we need to effectively scale with the demand,” said Daniel Bort, CEO of happiTV. “Through their cutting edge AI platform and to meet the demand for our content, CIPIO provides us the ability to provide world-class user experiences for our subscribers as if we were one of the media giants of the world. As a result of the collaboration, happiTV is equipped and prepared for exponential subscriber and revenue growth.” By Humanizing Subscriptions TM, CIPIO empowers modern digital businesses to significantly enhance subscriber experiences throughout the subscriber’s journey from the trial to paid to proactively retaining subscribers and optimizing content acquisition costs. “CIPIO is proud to support happiTV’ s mission to impact society through groundbreaking content and programming for the LGBTQ+ community. This relationship embodies our mission around Humanizing Subscriptions TM,” said Sundeep Sanghavi, CEO of CIPIO. “Our team is obsessed with supporting content businesses like happiTV and their ability to thrive in an ever-changing digital world. Our primary objective is to create a lifelong connection between happiTV subscribers and their subscriptions which ultimately will exceed business objectives and fuel growth.” Digital businesses continue to proliferate society globally. As content subscriptions grow, businesses like happiTV are faced with common challenges: churn, conversion from free to paid and optimizing content acquisition costs. Through CIPIO’s Subscriber Experience Platform TM, digital organizations can address these challenges head-on to keep pace with dynamic market pressure. CIPIO is rapidly gaining momentum in the media and entertainment space and is leveling the playing field by providing the enhanced AI capabilities with augmented data to any and all size media and entertainment organizations. About CIPIO CIPIO Inc. provides the leading patent-pending AI platform that Humanizes Subscriptions TM for digital organizations. By bringing together human, machine, and domain data, CIPIO arms organizations with capabilities to sense, learn, predict and recommend digital experiences to strengthen the subscriber and subscription relationship. CIPIO impacts both the top and bottom-line financials for some of the world’s leading brands such as happiTV, Zype, InteliVideo, and Jonas Fitness. Learn more about CIPIO here. About happiTV happiTV is a new entertainment app dedicated to streaming content of interest to the LGBTQ+ community. Delivering feature films, TV series, non-fiction, or short-form videos, happiTV serves as an anchor for positive role models and powerful messages for the queer population. Unlike any other, happiTV is a place where the community can find powerful entertainment and resources that will better their lives. We are a 100% minority-owned and operated enterprise (LGBTQ+ and Latino) in the United States of America. Please patronize our sponsors and enjoy the work of our partners and creatives. Together, we can bring smiles and big grins around the world. That's what we are all about. We are happiTV. Contact Details CIPIO Media Relations +1 315-398-9541 pr@cipio.ai Company Website https://cipio.ai/

July 06, 2021 08:00 AM Pacific Daylight Time

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