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Leading National Massage Destination Squeeze Welcomes Melinda Davenport as Strategic Advisor

Squeeze

Squeeze, the leading and fast-growing massage destination founded by the creators of Drybar, today announced the appointment of Melinda Davenport, a Communications Executive with extensive experience with top Fortune 500 companies, as the newest tactical addition to Squeeze’s Advisory Board. Davenport will serve as the brand’s strategic advisor, bringing her extensive expertise and experience to further shepherd the brand’s upwards trajectory during an integral growth period for Squeeze as they continue to aggressively franchise and expand the brand’s presence across the U.S. In her role, Davenport will provide strategic counsel to the Board, in addition to Squeeze’s co-founder and CEO Brittany Driscoll. Davenport’s responsibilities will include spearheading investor strategy, assisting with innovation efforts, while opening new networking opportunities for the brand. Additionally, Davenport will offer corporate mentorship to Squeeze’s executive team, and foster deeper industry relations on behalf of the brand, ensuring Squeeze has the foundation to sustain its momentum as a leading innovator amongst competitors. “We are so excited to officially welcome Melinda to our team,” said Brittany Driscoll, Co-Founder & CEO of Squeeze. “Her proven track record and visionary approach will be an incredible asset in helping guide our brand growth and innovation strategies. We look forward to leveraging her insights and experience to further elevate Squeeze as a global namesake brand.” Davenport’s extensive background will be an invaluable asset to Squeeze as it continues to expand its national footprint and enhance its offerings. Her addition to the team underscores Squeeze’s commitment to providing exceptional service while driving forward-thinking initiatives to continue disrupting the antiquated massage industry. “I am thrilled to join the Squeeze team as a strategic advisor to the Board,” said Melinda Davenport. “Squeeze’s dedication to innovation and excellence is truly inspiring, and I am looking forward to working closely with Brittany to help build Squeeze into a household name.” Since its inception in 2017, Squeeze has rapidly become a beloved destination for consumers seeking high-quality yet accessible massages through its seamless, tech-forward booking experience, exceptional quality service, and commitment to creating the ultimate “feel good” environment. As the brand continues to rapidly expand, Squeeze will continue to set new standards and acquire competitive market share as they look to double their national footprint by the end of 2024, with the goal of developing 500 locations in the next 5-7 years. For more information, please visit www.squeezemassage.com or follow @squeeze on Instagram. About Squeeze From the founders of Drybar, meet Squeeze, a way better massage experience. After recognizing the gap in the massage industry, Alli Webb and Michael Landau dreamt up the concept for Squeeze. In 2017, Brittany Driscoll, who was vice president of marketing at Drybar at the time, was tapped to turn Squeeze into a reality. She stepped into the role of Co-Founder & CEO, spearheading the launch of the brand and the opening of its flagship location in Los Angeles. Squeeze’s revolutionary app-based booking platform allows guests to book, pay, tip, set personalized preferences, rate and review all at the touch of a button so guests can walk in and figuratively float out. Massages are tailored to guests’ preferences including pressure, aromatherapy, music and lighting with no additional fees. The company has established its headquarters in Nashville, TN and is now franchising nationwide with 15 open locations and over 85 new locations in development. About Melinda Davenport Melinda Davenport is a seasoned strategic communications executive and advisor celebrated for her global impact and award-winning leadership. With a track record spanning Fortune 500 companies, academic institutions, and board appointments, Melinda brings a unique blend of brand reputation expertise and reputational insight. Contact Details Powers PR Alex Wollman alex@powers-pr.com Company Website https://www.squeezemassage.com/

July 17, 2024 09:03 AM Eastern Daylight Time

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University Compounding Pharmacy Announces Rebrand to MediVera Compounding Pharmacy™

MediVera

University Compounding Pharmacy, a leader in personalized medicine since 1999, today announced it is rebranding as MediVera Compounding Pharmacy™. The rebrand comes at a time when the company is growing strongly due to the introduction of new product offerings, nationwide expansion, and the successful differentiation of its quality products and services. Despite the name change, the company’s ownership and passionate team remain the same, ensuring continuity in the high-level service and exceptional care that healthcare providers and patients have relied on for more than two decades. Over the past few years, the company has seen its revenue grow substantially. New product offerings, nationwide expansion, and strong market positioning through differentiated quality products and services, such as the Impressed Advantage program, have enabled the company to double its revenue from 2022 to 2023. Growth is anticipated to accelerate this year, with the company expecting to double revenue year-over-year once again. “Differentiation is and will continue to be an important growth driver for our company. With the Impressed Advantage customer service program, we are making the prescription process easier, faster, and more convenient for both doctors and their patients,” said Bradley McCloskey, PharmD, CEO. “As we continue to launch more product offerings and expand into more states within the next few months, 2024 is poised to become a year of strong growth as we expand our footprint into 14 additional states.” For more information about MediVera Compounding Pharmacy and its services, please visit mediverarx.com or contact Laurie Malseed, Marketing Specialist, at laurie@mediverarx.com or 937-242-0430. About MediVera Since its inception in 1999, MediVera Compounding Pharmacy™ (formerly University Compounding Pharmacy) has been dedicated to providing personalized medicine. With a focus on quality and innovation, MediVera Compounding Pharmacy™ continues to set industry standards, offering tailored solutions to meet the unique needs of healthcare providers and patients. MediVera Compounding Pharmacy™ is currently licensed in and ships to the following 33 states: AZ, CN, CO, DE, FL, GA, IA, ID, IL, IN, KY, MA, MD, ME, MI, MN, MO, MT, NC, NH, NJ, NY, OH, PA, RI, SC, SD, TN, VA, VT, WA, WI, WY. Contact Details MediVera Compounding Pharmacy Laurie Malseed +1 937-242-0430 laurie@mediverarx.com

July 16, 2024 09:00 AM Eastern Daylight Time

Ultrahuman announces its App Store ‘PowerPlugs’ with the World’s First AFib Detection Technology on a Smart Ring

Ultrahuman

Ultrahuman, a pioneer in wearable technology, launches PowerPlugs, a platform for individual apps and plugins built on top of Ultrahuman’s health and wellness data stack. This is the world’s first in a smart ring form factor. Recognizing each individual’s health journey is unique, PowerPlugs enable people to choose and focus on the aspects of their health that matter most. It’s designed for highly personalized health insights, ensuring that every individual can personalize their health tracking to their unique needs and goals. At the forefront of PowerPlugs is AFib Detection, a PowerPlug that discreetly monitors your heart rhythm every night to detect signs of Atrial Fibrillation (AFib). Ultrahuman Ring AIR is the first smart ring in the world to offer AFib detection. AFib is the most common type of irregular heart rhythm or arrhythmia. It can lead to serious health complications such as stroke and heart failure, if left undetected. Individuals with potential arrhythmia episodes or a history of irregular rhythms can now track AFib closely and seek early intervention. Speaking on the launch, Mohit Kumar, Founder and CEO of Ultrahuman said “When it comes to health, one size doesn’t fit all. That’s why we built PowerPlugs for people to pick and choose what matters most for their health and wellness. Over the next few years, you could expect thousands of applications to be built on top of Ultrahuman’s comprehensive health data platform. Given our most comprehensive data stack of health markers from Ultrahuman Ring, M1 CGM, Ultrahuman Home and more to come, there’s infinite scope to build deep experiences over the next few years. Essentially, your Ultrahuman Ring will keep getting better after your purchase.” “We’re launching our first few PowerPlugs with a novel game changing capability, AFib detection. This life saving technology comes with medical approval in limited markets currently and we’re aggressively launching new markets with regulator’s approval every few weeks.” The PowerPlugs ecosystem can be accessed through the Ultrahuman App and is available in free and premium options. Circadian Rhythm Understanding the importance of aligning with natural circadian rhythms, the Ring AIR provides actionable recommendations tailored to your lifestyle. These suggestions include the optimal times to expose yourself to natural light, exercise, and wind down in the evening, aiming to enhance your energy levels, improve sleep quality, and bolster your overall health. Pregnancy Mode Pregnancy Mode adjusts health monitoring and recommendations specifically for pregnancy. It provides tailored advice on nutrition, activity levels, and health metrics that are crucial during this time. Gain insights into how to maintain your health and your baby's development, with safety and well-being as the priority. Cycle Tracking Cycle Tracking offers a comprehensive overview of your menstrual cycle phases and predicts upcoming cycles with high accuracy. This tool provides personalized insights into your fertility windows and symptom patterns, enabling proactive health management and lifestyle adjustments. Empower yourself with knowledge to make informed decisions about your reproductive health. Caffeine Window Track and optimize your consumption of stimulants such as caffeine throughout the day. By understanding your body's response to different stimulants, this tool advises on the best times for consumption to boost your alertness without affecting your nightly rest. Ideal for maintaining high energy levels and ensuring restful sleep. Vitamin D Manage Vitamin D intake through sun exposure. The app calculates the optimal times for you to step outside, based on your skin type, location, and current UV index, ensuring you get the most effective and safe sun exposure. It focuses on skin absorption, telling you precisely when to go out and estimating how much Vitamin D (in IU) your skin will absorb during your session. With real-time tracking and safety alerts to prevent overexposure, this PowerPlug makes maintaining healthy Vitamin D levels effortless and personalized. Jet Lag Jet Lag PowerPlug features personalized jet lag plans based on the users' travel itineraries, sleep patterns, and chronotypes, leveraging evidence-based methods involving light exposure, melatonin supplements, caffeine, and naps. It offers detailed schedules to follow before, during, and after trips, helping reset the circadian clock efficiently. Weight loss Integrate meal planning with real-time glucose monitoring to optimize your fitness journey. Ultrahuman Ring AIR tracks calories burnt throughout the day. It syncs with automated food logging to provide a comprehensive view of calorie intake versus expenditure. This helps users maintain a balanced diet and work towards their fitness goals without the hassle of manually logging their data. This is a game changer for anyone optimising their weight loss journey. Ovulation Women can now understand ovulation cycles, helping them better understand their bodies and menstrual health. For women looking to conceive, accurate ovulation detection can significantly increase the chances of pregnancy by identifying the most fertile days. Conversely, for those practising natural family planning methods, knowing the ovulation period can help in avoiding pregnancy. Additionally, continuous monitoring can help identify potential reproductive health issues early, allowing for timely interventions. Ultrahuman’s accessibility to health personalization doesn’t stop there. For the first time ever, developers can get access to Raw PPG, Accelerometer and Temperature data streams from the Ring AIR. Ultrahuman invites developers to build bespoke algorithms on top of these data streams from the Ring AIR using UltraSignal, Ultrahuman Ring AIR’s developer platform. UltraSignal will help fuel more customization and innovation in health. Developers can build custom algorithms for Sleep, Stress, Movement, Fertility and more, creating their own Powerplug. About Ultrahuman Ultrahuman is the world's most advanced metabolic fitness platform. Ultrahuman’s products include the Ultrahuman M1(continuous glucose monitoring sensor), the Ultrahuman Ring and Blood Vision, a preventive blood testing platform with the pioneering UltraTrace™ technology. By collating different biomarkers, Ultrahuman is helping people improve their energy levels and lifestyle, track their workout, sleep and recovery, and avoid metabolic disorders. For more information and updates on Ultrahuman, please visit ultrahuman.com or follow us on Facebook, Instagram, Twitter, LinkedIn, and YouTube. Contact Details Ultrahuman Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Ultrahuman Hisham Syed hisham@ultrahuman.com Company Website https://www.ultrahuman.com/

July 16, 2024 08:00 AM Eastern Daylight Time

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VOESH New York Sets the Bar High with New Multifunctional & Eco-Friendly Gua Sha Bars

VOESH New York

VOESH New York, the leading clean and vegan body care and wellness brand, is thrilled to announce the launch of its new Gua Sha Cleansing and Shampoo Bars. These personal care bars are designed to elevate shower routines, combining the traditional practice of Gua Sha with modern skincare innovation for a better way to wash. Developed with 100% vegan and 97+% natural-origin ingredients, these bars offer a luxurious and sustainable self-care experience. “Since our start, VOESH has been dedicated to making elevated & sustainable beauty accessible to everyone,” said Vera Oh, Co-Founder of VOESH New York. “Our solid beauty bars are the gateway to zero-plastic choices, helping us reduce carbon emissions while maximizing value and efficacy for our customers.” The new lineup consists of the Gua Sha Cleansing Bar and Gua Sha Shampoo Bar. These revolutionary products combine the benefits of a lymphatic massage and satisfying cleanse in one compact bar. The Gua Sha Shampoo Bar offers a thorough hair wash and soothing scalp massage and features powerful ingredients like biotin, proprietary vegan probiotics, rosemary oil, and apricot seed powder. Its ergonomic shape stimulates hair follicles to promote healthy hair growth. The Gua Sha Cleansing Bar, with ingredients like niacinamide, proprietary vegan probiotics, rosemary oil, and charcoal powder, refreshes and revitalizes the skin and simultaneously relieves muscle tension. "With the recent shift in consumers' mindsets toward clean beauty and the growth of the solid beauty bar industry, we aimed to create multifunctional products that offer a range of health benefits," said Oh. "Showering is a daily habit, and with these bars, we strive to simplify shower routines while making them more enjoyable. These bars not only wash but also provide a gentle massage, enhancing the overall shower experience. A happy body means a healthy life!" said Vera Oh VOESH’s Gua Sha Bars are available on VOESH.com. Experience the future of multifunctional, zero-plastic, solid beauty with VOESH New York. About VOESH New York: Founded in 2013, VOESH New York has emerged as a premier destination for clean and efficacious body care solutions catering to head-to-toe wellness. Noteworthy products include Pedi in a Box, Mani in a Box, the award-winning Shower & Empower Vitamin C Shower Filter, and Collagen Gloves and Socks. VOESH New York is committed to providing 100% vegan, cruelty-free, and sustainable products because every body deserves better beauty! All VOESH New York products are certified by PETA and registered with the US Mocra, EU CPNP and UK SCPN, maintaining vegan, cruelty-free, and dermatologist-tested standards. VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. For more information, visit VOESH New York’s website at Voesh.com or contact press@voesh.com. ### All VOESH New York products are certified by PETA and registered with the EU CPNP, and UK SCPN. Always vegan, cruelty-free, and dermatologist-tested, VOESH New York proudly excludes all 1,680+ EU-banned ingredients and an additional 400+ potentially harmful ingredients. VOESH New York products can be found at select Target, Rite Aid, and, Kroger stores nationwide, as well as on voesh.com, amazon.com, walmart.com, and riteaid.com. Contact Details Colleen Mathis +1 917-690-5560 Colleen@absoluterrelations.com Company Website https://voesh.com/

July 16, 2024 08:00 AM Eastern Daylight Time

Mosquito Control Urgent as Virginia Faces Worst Season: Diamond Exterminators Provides Relief

Diamond Exterminators

This year, mosquitoes are proving to be a bigger nuisance than ever, particularly in Virginia. Multiple cities in Virginia have made the top list for the worst mosquito problems, with Norfolk ranking in the top 25 worst cities for mosquitos. Diamond Exterminators, a leader in pest control services, is stepping up to help residents combat this growing issue with their comprehensive mosquito control services. According to the Centers for Disease Control and Prevention, the total human disease count of West Nile Virus (WNV) in 2023 was over 2,400, with 47 states, including Virginia, reporting cases. Experts warn that the problem could be even worse this year due to the mild and wet winter, making mosquito control more crucial than ever. Connor Eason, Vice President of Diamond Exterminators, commented, “We recognize the heightened problems mosquitoes are causing this year. Balancing a treatment program that effectively controls mosquitoes while protecting pollinators is crucial. Significant advances in mosquito control have introduced safe alternatives. However, effective control involves more than just spraying; a skilled exterminator can also help you find simple ways to reduce the mosquito population and recommend natural alternatives.” Diamond Exterminators not only offers advanced mosquito treatment programs but also provides valuable tips for homeowners to reduce mosquito populations in their yards. Here are some expert tips from Diamond Exterminators: 1. Eliminate Standing Water Mosquitoes breed in stagnant water, so regularly emptying water from flowerpots, birdbaths, and gutters can significantly reduce their numbers. 2. Maintain Your Yard: Keep grass and shrubs trimmed to minimize resting areas for mosquitoes. 3. Use Natural Repellents: Plant mosquito-repelling plants such as citronella, lavender, and marigolds. 4. Install Screens: Ensure all windows and doors have screens to prevent mosquitoes from entering your home. 5. Utilize Mosquito Traps: Strategic placement of mosquito traps can help reduce the mosquito population around your home. As mosquito problems continue to rise, Diamond Exterminators remains committed to providing safe and effective solutions for the community. Their comprehensive approach to mosquito control ensures that residents can enjoy their outdoor spaces without the constant nuisance of mosquitoes. For more information about Diamond Exterminators' mosquito control services and tips for keeping your yard mosquito-free, visit https://www.diamondexterminators.com/mosquitoes. Diamond Exterminators is a premier pest control company dedicated to providing top-quality pest management solutions for residential and commercial properties. With over 20 years of industry experience, our expert team employs state-of-the-art technology and environmentally friendly methods to ensure effective and sustainable pest control. We pride ourselves on our commitment to customer satisfaction, offering personalized service plans tailored to meet the unique needs of each client. At Diamond Exterminators, our mission is to create safe, healthy, and pest-free environments for our community. For more information, visit www.diamondexterminators.com. #DiamondExterminators #MosquitoControl #VirginiaMosquitoProblem #WestNileVirus #MosquitoTips #NorfolkMosquitoes Contact Details Diamond Exterminators Connor Eason +1 757-545-2001 admin@diamondexterminators.com Company Website https://www.diamondexterminators.com/

July 12, 2024 02:41 PM Eastern Daylight Time

Celebrity Coveted, Award-Winning Lash & Brow Enhancing Serum Brand, Grande Cosmetics, Announces 30% Off Brand-Wide for PRIME DAY July 16th & 17th

Grande Cosmetics

America’s #1 lash and brow enhancing serum brand, Grande Cosmetics, announces 30% off for PRIME DAY July 16 th & 17 th. Delivering 5-star lash and brow results in as little as 4-6 weeks, it’s prime time to get in on Grande Cosmetics’ award-winning beauty essentials with a brand-wide sale of 30% off everything including the award-winning GrandeLASH-MD Lash Enhancing Serum, GrandeBROW Brow Enhancing Serum and more. Grande Cosmetics’ hero products include: GrandeLASH-MD Lash Enhancing Serum is an award-winning lash enhancing serum that promotes the appearance of longer, thicker looking lashes. An iconic breakthrough and #1 selling lash enhancing serum on Amazon, GrandeLASH-MD is formulated with a proprietary lash complex that is ophthalmologist-tested with results in as little as 4-6 weeks. Plus, GrandeLASH-MD is compatible with lash extensions, lash-lifts, and contact lens wearers, making it perfect for anyone to use. Normally $68, PRIME Price: $47.60 GrandeBROW Brow Enhancing Serum is a revolutionary brow enhancing serum that promotes the appearance of naturally fuller and bolder looking brows in just 6-8 weeks. Dermatologist tested and formulated with an exclusive blend of vitamins, antioxidants and amino acids to enhance sparse, thinning, over-plucked or tail-less brows. Normally $73, PRIME Price: $51.10. Committed to using safe and clinically tested formulas, GrandeLASH-MD is a legacy lash serum that delivers clinically proven, real, and undeniable results. Grande Cosmetics is known for setting the standard in lash and brow enhancing serum innovation and has raised the bar for industry safety and performance testing with 11 safety and performance studies. Each scientific formulation was created to bring out one’s natural features (lashes, brows, hair, lips and beyond,) for the very best version of oneself. For additional information, please visit GrandeCosmetics.com or contact GrandeCosmeticsPR@amd-pr.com. Contact Details Grande Cosmetics PR GrandeCosmeticsPR@amd-pr.com Company Website https://grandecosmetics.com/

July 11, 2024 09:00 AM Eastern Daylight Time

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Erectile Function Vs Erectile Dysfunction: How MangoRx’s (NASDAQ: MGRX) Product Sets Itself Apart and Caters to a Large Market (Pun Intended)

Benzinga

By Meg Flippin, Benzinga Ever since the pandemic, telemedicine has been taking off, and for good reason. It's easy, convenient and increases access for people around the globe. It can also be game-changing for men dealing with what they may consider embarrassing medical conditions like erectile dysfunction. After all, being seen online by a physician enables them to avoid any in-person awkward conversations. Not to mention it can be a lot cheaper and more accessible. And let's not forget the countless men who may not have a problem getting an erection but who want to enhance their performance and enjoy a prolonged and enhanced experience with their partner. They, too, can benefit from such products but often don’t obtain a prescription because they are embarrassed – such products are no longer only for erectile dysfunction but also for improved erectile function. Despite the benefits, it's only recently that men-focused healthcare companies have begun popping up online. They are changing the landscape, making it easy for men to seek help for conditions that aren’t life-threatening but can be life-altering, like ED or to simply keep it up for longer. Mangoceuticals, Inc. (NASDAQ: MGRX), which goes by MangoRx, is among them. It is taking the shame out of getting help and getting hard with its telemedicine platform and ED drugs, and is committed to a more accepting and educational approach to men’s health. Patients don’t have to come into an office to get a prescription. Everything is done online and in minutes. Fast delivery means customers are up and performing in no time. No Shame With MangoRx MangoRx is changing the narrative on ED with its fun and humorous brand voice meant to encourage and empower men to get the help they need. MangoRx uses cheeky humor and quite frankly straightforward language to market towards millions of men to, as they put it, simply have better sex. Taking the shame and awkwardness about common problem, the company is focused on developing, marketing and selling a variety of men’s health and wellness products in the area of ED, hair growth, weight loss and hormone replacement therapies. It leverages a telemedicine platform to discreetly treat its growing base of patients–it's a big market opportunity for MangoRx, especially for the treatment of ED. ED is a widespread and global problem that is rapidly growing, even among young adults. By the end of 2025 there are forecast to be about 322 million cases of ED. As a result, the market for ED drugs and treatments is projected to grow from $3 billion today to over $7 billion by 2032, representing a CAGR of 9% during the forecast period. Many cases of this treatable condition go undiagnosed, however, because of embarrassment. MangoRx’s opportunity isn’t only limited to men suffering from ED. The company’s product can also be used as a performance enhancer. With billions of men sexually active around the globe, the performance enhancement market is also a big one for the company. Drugs like Cialis and Viagra are household names, but there are others on the market that claim to offer benefits over the incumbent. MangoRx says it’s in that category. Its ED pill, Mango, is fast-acting, and the company says very effective. Mango hits the bloodstream in as little as ten minutes and lasts for up to four hours. That gives it a leg up over Viagra, which takes up to 60 minutes to work, and Cialis, which takes about 30 minutes. Treatments start at $12.50 a tablet, making it an affordable option compared to some of its rivals which include Hims & Hers (NYSE: HIMS), Maximus Tribe and Nu Image. Whether you are using it to perform or to enhance the experience, there is no pre-gaming or wining and dining with Mango. Ten minutes after taking the pill, you are ready to go for hours to come. Viagra And Cialis With A Twist Mango is created using a formula of the same active ingredients in Cialis (Tadalafil) and Viagra (Sildenafil). But instead of using just either of the two substances that have been proven to increase blood flow to the penis alone, Mango adds Oxytocin, the so-called love hormone that helps stimulate feelings of intimacy and L-Arginine, an amino acid that opens blood vessels and helps increase blood flow, to the mix. All four of the substances are FDA-approved and have been on the market for years. The result: a fast-acting pill that lasts for hours. Spontaneity is in with Mango. Developing a fast-acting ED pill that’s wallet-sized and tastes good is an achievement in itself, but MangoRx makes it easy to obtain the drugs, which is another game changer. Mango requires a prescription, but obtaining it is easy on MangoRx’s telemedicine platform. After completing an online telehealth visit, one of its network of medical providers will review and approve a prescription. MangoRx will ship it in a discreet box to maintain privacy. It's as simple as that, which appeals to its growing customer base. Sales in MangoRx’s first quarter rose 108%. Whether men need help with ED or want to enhance their sexual experiences, MangoRx makes it easy. The telemedicine platform is quick, easy and discreet. The pills are fast-acting, effective and affordable. With all that to offer, MangoRx seems to be on the way up – like its growing base of clients. Featured photo by Becca Tapert on Unsplash. Benzinga is a leading financial media and data provider, known for delivering accurate, timely, and actionable financial information to empower investors and traders. This post contains sponsored content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

July 10, 2024 09:15 AM Eastern Daylight Time

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News Release

Melbourne Australia Beauty Pavilion Makes Its Glamorous Debut at Cosmoprof North America – Las Vegas 2024

Global Victoria

For the first time ever, Melbourne Australia Beauty will command the spotlight at Cosmoprof Las Vegas, the premier international B2B beauty exhibition in North America. From July 23-25, the vibrant and innovative spirit of Melbourne, Australia’s beauty industry will be on full display at the Mandalay Bay Convention Center in Las Vegas. The pavilion is organized by Global Victoria, Australia and is hosted and managed by Access Beauty Insiders a leading marketing consulting firm. Global Victoria, Australia is the State Government of Victoria's trade facilitation agency commissioned to empower Victorian businesses to transform global aspirations into reality. “The state of Victoria is a powerhouse in the beauty industry, home to more than a third of Australia’s top beauty brands and contract manufacturers,” says Elizabeth Moffat, Trade Manager Consumer Goods at Global Victoria. “We’re thrilled to bring these innovative, cutting-edge brands to a global stage at Cosmoprof North America.” Global Victoria is proudly presenting the Melbourne Australia Beauty Pavilion, featuring innovative beauty brands from the State of Victoria. Notably, more than one third of all Australian beauty and makeup product exports originate from this region. “As consumers increasingly prioritize organic, clean, natural beauty products, as well as environmental impact, Victorian companies are well-positioned to meet these market demands” says Mildred Ruiz, US Trade Manager for Consumer Goods at Global Victoria Creating a real buzz, the Pavilion will feature a diverse range of brands, from revolutionary professional salon haircare and vegan beauty cases to self-tanning, skincare infused with indigenous Australian botanicals and must have accessories. Melbourne Australia Beauty pavilion will be located in the Skincare, Makeup & Fragrance Hall space #7087 and will showcase the following companies: Australian Glow Specializing in natural, organic self-tanning products, Australian Glow infuses its formulas with a Quad Collagen Complex to nourish the skin while providing a long-lasting, sun-kissed glow. “ Our products are vegan, cruelty-free, and eco-friendly, embodying our commitment to inclusivity and sustainability,” the brand shares. [Click on Get the Glow to find out more] Booby Tape Pioneers of the world’s first breast lift tape, Booby Tape has gained a cult following and is a staple among A-list celebrities. “We’re the number one choice with over 20,000 stockists in 60+ countries,” boasts the brand. Beyond tape, their lineup includes viral personal care cosmetics that have taken social media by storm. [Click on Lift with Booby Tape to discover the brand] Botany Essentials With over two decades in the industry, Botany Essentials offers a range of skin, hair, and personal care products that leverage Australia’s unique indigenous botanicals. “Our new Botany Native Flora range is a testament to the power of Australian plant ingredients,” says the brand. Their DNA Serums blend clinically proven actives for ultimate skin nourishment. [Click on Unveil Botany Essentials to know more] BYS Cosmetics Renowned for its vibrant, hypoallergenic makeup, BYS Cosmetics is a social media darling with a knack for colorful, trend-setting collaborations. “We prove that high-quality, vegan, and cruelty-free cosmetics don’t have to come with a hefty price tag,” says the brand. Their offerings promise to delight and inspire every makeup enthusiast. [Explore BYS Cosmetics ] ETOILE Collective Crafted for beauty enthusiasts and professionals alike, ETOILE Collective’s stylish cosmetic bags and organizers have garnered over 10 million views on TikTok and been featured in Vogue and the TODAY Show. “We celebrate the culture of getting ready, making every routine a moment of joy and style,” they state. [Find out more about Organize with ETOILE ] Muk Haircare Muk Haircare delivers a comprehensive range for salon professionals, including haircare, styling products, and a full suite of electrical tools. Their future-focused education platform is revolutionizing hairdressing, ensuring that salons remain at the cutting edge. “We’re a one-stop-shop for distributors looking for top-tier hair products and education,” the company notes. [Discover Muk Haircare ] Connect with these brands at Cosmoprof North America 2024 The Melbourne Australia Beauty Pavilion will be an unmissable feature at Cosmoprof North America, embodying the innovation and diversity of Victoria’s beauty sector. To connect with these brands and explore the forefront of beauty trends, visit the pavilion and meet the visionaries driving this vibrant industry forward. This press release serves as your invitation to experience the dynamic world of Melbourne Australia Beauty at Cosmoprof North America 2024. Be there to witness the fusion of innovation, culture, and cutting-edge beauty from down under! For more information about Melbourne Australia Beauty, contact Mildred Ruiz Leal at mildred.ruizleal@global.vic.gov.au. --- About Global Victoria, Australia: Global Victoria empowers Australian beauty businesses to transform global aspirations into reality. As the trade facilitation agency of the State Government of Victoria, they open doors to international markets, providing the expertise and resources necessary for Australian brands to thrive worldwide. [Learn more about by clicking here Global Victoria ] About Access Beauty Insiders: Founded by Daniela Ciocan, an award-winning beauty and exhibition marketing executive and leading voice in the cosmetics industry, Access Beauty Insiders offers strategic marketing services that amplify brand presence and foster market expansion. [Discover Access Beauty Insiders ] Contact Details Mildred Ruiz Leal mildred.ruizleal@global.vic.gov.au

July 10, 2024 07:53 AM Eastern Daylight Time

B-Side Lounge: The Newest Music Venue Opens at Graton Resort & Casino

Graton Resort & Casino

Graton Resort & Casino is celebrating summer with the opening of its latest music venue, B-Side Lounge, on Thursday, July 11. Located within Bistro 101, this exciting new space will feature live entertainment, weekend DJs, Sunday brunch parties, and more. The opening line-up of live performances has something for everyone from country music to dance parties. Thursday, July 11 – NorCal native Tyler Rich kicks it off with crowd pleasing country Friday, July 12 – Official DJ of the Golden State Warriors DJ D-Sharp delivers non-stop beats Saturday, July 13 – Bay Area favorite DJ Shabazz spins the hottest tracks to keep the party jumping Sunday, July 14 – Recent American Idol sensation Kaeyra performs at a special brunch “B-Side Lounge is the new, go-to destination for entertainment,” said Lana Rivera, President of Graton Resort & Casino. "We've handpicked an incredible lineup of local and touring artists who bring their heart and soul to the stage, making every night at B-Side Lounge a special event." B-Side Lounge offers an electrifying atmosphere with a wide range of music, both old and new. The space features a glamorous full bar, premium lounge seating and a lively dance floor. The menu offers a selection of local craft beers on tap and specialty cocktails, as well as nonalcoholic drinks. Explore a variety of upcoming entertainment events at www.gratonresortcasino.com. *** About Graton Resort & Casino Graton Resort & Casino, located in Rohnert Park, California, is a premier destination for entertainment, dining and gaming in Northern California. Boasting a luxurious atmosphere and world-class amenities, Graton Resort & Casino offers guests an unparalleled experience with its diverse selection of restaurants, bars, gaming options and live entertainment venues. From thrilling gaming action to upscale dining and relaxing spa treatments, Graton Resort & Casino provides an all-encompassing retreat for visitors seeking excitement and relaxation. Resort access is limited to guests aged 21 or older. For more information, visit www.gratonresortcasino.com. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 graton@landispr.com Company Website https://www.gratonresortcasino.com/

July 09, 2024 08:01 AM Pacific Daylight Time

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