News Hub | News Direct

Entertainment

Animation Dance E-Sports Entertainment/Celebrity Film Music Radio Restaurants Sports Television Theater Video Virtual Reality
Article thumbnail News Release

Houston Mother Gives ‘Inside Look’ at Staying Connected to the Internet During the Pandemic

Comcast Houston

HOUSTON, TX — A Houston mother is one of the millions of low-income Americans who will now be able to get free, fast and reliable Comcast broadband service, thanks to the new Affordable Connectivity Program (ACP) — a federally-funded program that gives eligible households a credit of up to $30 per month towards the cost of broadband service. “When the pandemic first happened, that’s when everything got pretty chaotic,” Jamila Byrd, a Houston mother of two, said. “You don’t really think about how important the Internet is until you don’t have it anymore.” According to the White House, an estimated 42 million Americans are in the same or similar situation as Byrd; they don’t have access to high-speed internet at home. The hardship, often referred to as the “digital divide”, was exacerbated by the pandemic when families had to virtually learn and work from home. “We had to go to friends’ houses, my sister’s house, so my kids could do assignments,” Byrd said. “It takes away a lot of time from us being together as a family. It’s tough for everybody.” The goal of the program is to help low-income households connect and stay connected to high-speed internet for work, school, healthcare and more. Eligible households that enroll in the program get up to a $30 monthly credit ($75 for eligible Tribal land households). Customers can use the monthly credit towards Xfinity Internet and mobile services. Eligible households are those that qualify for programs like the Federal Pell Grant, National School Lunch Program, SNAP, Medicaid, housing assistance and other government programs. “The Affordable Connectivity Program is a once-in-a-lifetime opportunity that Comcast is proud to actively support,” Houston Regional Vice President of External Affairs Toni Beck said. “As a company and society, it is imperative that we work together to help people connect to the transformative power of the internet both at home and on the go. At Comcast, we’re doing just that.” In response to the ACP, Comcast introduced a new plan called Internet Essentials Plus that offers twice the download speed – up to 100 Mbps – of the traditional Internet Essentials service, a cable modem and a WiFi router for $29.95 per month. With the $30 ACP credit, Internet Essentials Plus is effectively free for qualifying families. Customers who are looking for home internet and top-rated mobile service can now have both at an affordable price. Internet Essentials customers paying $9.95 per month can add one line of Unlimited Xfinity Mobile ($45 per month) for $24.95 per after applying the ACP credit. In February, during a White House event, Vice President Kamala Harris, Federal Communications Commission Chairwoman Jessica Rosenworcel, and Senior Advisor Mitch Landrieu announced more than 10 million households are enrolled in the Affordable Connectivity Program, the nation’s largest-ever broadband affordability program. Byrd was recently approved for the ACP credit. “I’m grateful for this program,” Byrd said. “If I had to use one word to describe our household environment right now, it’s unity. It brings us together. It helps us to be able to do the things that we need to do, and then we have more time for family time.” To learn more about the ACP, eligibility or to apply go to Xfinity.com/acp or call 1-844-389-4681. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Foti Kallergis +1 832-986-0196 Foti_Kallergis@comcast.com Company Website https://houston.comcast.com/

March 23, 2022 07:02 AM Central Daylight Time

Video Image
Article thumbnail News Release

Petition Urging Tom Brady's Return a Huge Success After Brady's Initial Retirement

Brady in 2022

Petition by the Group “Brady in 2022” Gave Tom & Gisele Brady the Only Simple Resolution That Would Allow Brady to Continue Playing While at the Same Time Making Gisele Very Happy Only by reading this emotionally-charged petition can anyone clearly understand the depth of Brady’s decision to return to the NFL with Gisele’s blessing A petition, posted at www.bradyin2022.com on February 27 th (2 weeks before Tom Brady un-retired), as an " Open Letter to Tom & Gisele Brady” may likely have influenced the NFL star’s return to the game, according to the petition creator, Stephen Marks. The petition had been sent to the Tampa Bay Buccaneers PR Department who were very excited about it and promised to pass it along to Brady. The petition, expressing Marks’ and many other NFL fans opinions on the situation, first explained to Gisele that she was “ 100% correct that Tom had been unfair to her all these years as an absentee husband and father by keeping his football life so strongly separated from his family life. ” The petition explained to Tom how he can now easily share his football life with his family life, giving him a closer and happier family while at the same time continuing to play football at its highest level. The petition urged Brady to take Gisele with him on road games to finally share that special part of his football life that he had never before shared; the love and comradery with his teammates and coaches during practices as much as during games; while at the same time spending every single night with Gisele. To share that sheer joy of his football life will make Tom a better husband. Same for his kids. who can easily fly to his road games on Friday after school and also share that same joy of Tom’s football life on the weekends. A joy that they too have never before experienced, making his family closer than they've ever been. The petition also explained to Brady how by retiring, he would be “ haunted every day for the rest of his life at how his last game against the Rams ended. How after performing his Brady magic once again, bringing his team from a 24 point deficit in the closing minutes of the 3 rd quarter to tie the game with 40 seconds left in the game, he nonetheless never had the chance to touch the ball again, which was just plain wrong. His defensive teammates and coaches want so very badly to make it up to Tom for their horrible coverage of Cooper Kupp, and the horrible play-call blitz that left Kupp so wide open, ” leading the Rams and not the Buccaneers to become Super Bowl champions. The petition closed by telling Brady that “ the pain he is still feeling over retiring is also being felt by all his teammates, coaches and fans.” Since the reason Brady gave for his un-retiring mirrored what was written in the petition, either Brady was indeed influenced by the petition, or the petition’s writer, Stephen Marks of south Florida, knew after Brady’s retirement announcement exactly how to resolve the problems between Tom and Gisele before Tom & Gisele figured it out themselves. Must See Petition at: www.bradyin2022.com Petition creator Stephen Marks, is a nationally-known political consultant; authored the highly-acclaimed book “ Confessions of a Political Hitman (Sourcebooks); has written about political corruption for Penthouse Magazine (yes, folks really read it for the articles); and has written and produced successful SuperPac ads for presidential elections. Marks has also written music for the nationally syndicated “ Dr. Demento ” program. With extensive media experience appearing on over 100 TV and radio programs, including CNN, FOX News, and PBS, Marks is available for interviews and can be contacted at (305) 900-7747. Source: BradyIn2022 Contact Details Brady in 2022 Stephen Marks +1 305-900-7747 stephenqmarks@gmail.com Company Website https://www.bradyin2022.com/

March 23, 2022 08:00 AM Eastern Daylight Time

Article thumbnail News Release

Ripken Baseball Partners with Sheetz to Bring Free Baseball Clinics to Youth Across Six States

Ripken Baseball

Ripken Baseball, the leader in youth sports events, announced they have partnered with Sheetz, a major Mid-Atlantic restaurant and convenience chain, to bring 12 free baseball clinics to children ages 7 to 14 in Maryland, Virginia, West Virginia, Ohio, North Carolina, and Pennsylvania. Starting this April and continuing through June, the “Sheetz Community Clinics presented by Ripken Baseball” will teach the fundamentals of baseball for players of all levels. The clinic schedule will include the following cities and dates: Thursday, April 14: Arlington, Va. Thursday, April 14: Frederick, Md. Friday, April 15: Richmond, Va. Friday, April 15: Hagerstown, Md. Wednesday, April 27: Harrisburg/York, Pa. Wednesday, May 4: Morgantown, W.Va. Tuesday, May 31: Greensboro, N.C. Tuesday, May 31: Columbus, Ohio Wednesday, June 1: Raleigh, N.C. Wednesday, June 1: Pittsburgh, Pa. Thursday, June 2: Cleveland, Ohio Wednesday, June 15: Charleston, W.Va. “Ripken Baseball is thrilled to team up with Sheetz to bring the game of baseball to communities where Sheetz is a staple for families,” said Amanda Shank, Vice President of Business Development for Ripken Baseball. “We encourage parents to register their children and enjoy a fun baseball environment in their hometowns.” Players can expect to work on fielding, hitting, and throwing with Ripken Baseball instructors. Participants will receive a Sheetz Treat, fruit, and a giveaway. “As a family-owned and operated company, we strive to give back and be the best neighbor we can be in every community we serve,” said Nick Ruffner, Public Relations Manager at Sheetz. “We’re excited to be partnering with Ripken Baseball to provide free clinics to kids located throughout our six-state footprint. These camps will provide valuable training and experiences as well as lifelong memories.” Parents can preregister for the “Sheetz Community Clinics presented by Ripken Baseball” by going to www.ripkenbaseball.com/sheetz. The exact timing and locations will be confirmed in the coming weeks via the website. About Sheetz, Inc. Established in 1952 in Altoona, Pennsylvania, Sheetz, Inc. is one of America’s fastest-growing family-owned and operated convenience store chains with more than 23,000 employees. The company operates over 640 store locations throughout Pennsylvania, West Virginia, Virginia, Maryland, Ohio and North Carolina. Sheetz provides an award-winning menu of M•T•O® sandwiches and salads, which are ordered through unique touch-screen order point terminals. All Sheetz convenience stores are open 24 hours a day, 365 days a year. Recognized by Fortune as one of the 100 Best Companies to Work For, Sheetz is committed to offering employees sustainable careers built on an inspiring culture and community engagement. For more information, visit www.sheetz.com or follow us on Twitter (@sheetz), Facebook ( www.facebook.com/sheetz ) and Instagram ( www.instagram.com/sheetz ). About Ripken Baseball: Ripken Baseball brings teammates, coaches, and families together through its Big-League Experiences, while teaching the values of the game, and how to play it the right way – the Ripken Way. Recently expanding the best experience in youth sports to satellite locations through Ripken Select Tournaments, Ripken Baseball continues to innovate the game through tournaments, camps, clinics, and spring training at their state-of-the-art baseball and softball facilities – The Ripken Experience™ Aberdeen (Maryland), The Ripken Experience™ Myrtle Beach (South Carolina), and The Ripken Experience™ Pigeon Forge (Tennessee). Contact Details Eric PR & Marketing, LLC Eric Nemeth nemeth@ericpr.com Company Website https://www.ripkenbaseball.com/

March 22, 2022 09:03 AM Eastern Daylight Time

Article thumbnail News Release

BettorEdge Selects Quarter4 as Data Supplier

BettorEdge

BettorEdge, an online no-fee sports betting exchange and social platform connecting sports fans, today announced it has partnered with Quarter4, an AI-driven predictive sports data and analytics provider, as its data supplier. The analytics provided will give BettorEdge users the best pre-bet analysis available on the market. “Our users are looking for any strategic advantage to give them a stronger leg-up with their bets,” said BettorEdge co-founder Greg Kajewski. “This partnership with Quarter4 is a huge value-add for our extremely engaged community of bettors. Quarter4’s data is independent, accurate and verified and the seamless integration into our platform means our users can leverage this data in a fast and efficient manner.” Quarter4’s predictions are automatically generated by a validated deep learning neural network. Combined are the historical statistics of yesterday with the big data of today to generate a predictive data point for every player and team in select college or professional sports. With up to 2M predictions produced daily, and updated no less than every 15 minutes, the non-biased insights deliver an intimate viewpoint for the bettor or fan. “Quarter4 provides millions of data points that are transparent and easy-to-use. Whether they are a casual bettor or a seasoned study, we provide as many meaningful forecasts as possible, so that anyone who uses them gains an advantage,” said Danijela Covic, co-founder and CSO of Quarter4. “Our integration with BettorEdge helps give the power back to the bettor by helping them make the most informed bet.” BettorEdge will integrate Quarter4's unique data so users are equipped with the best analysis in price comparison, player and game outcomes. These predictions will be displayed on social feeds as well as via game projections in the app and when comparing lines at different sportsbooks. “The future of sports betting depends on providing bettors with an educated journey. This can be delivered by qualified big data that is personalized for individual experience levels,” said Kelly Brooks, co-founder and CEO of Quarter4. “Through this partnership, we’re placing data at the literal fingertips of bettors for their use, helping them make the most informed bet. Through BettorEdge’s social feeds, we will also help spread this guidance as far as possible.” About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota Sportradar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their web app can be found at app.bettoredge.com and additional information at BettorEdge.com. About Quarter4 Quarter4 is a revolutionary artificial intelligence platform that generates 2 million daily pregame and in game predictions for multiple professional and college sports. The easy-to-use sports technology delivers proprietary insights, related to team and player performance, via multiple delivery methods. Sportsbooks, data providers, media agencies and affiliates are empowered with predictive analysis that is unique, personalized and non-biased. The data is available via robust API, custom dashboard and most recently, via embeddable products such as brackets, player affect simulators and seeding probability widgets. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com

March 22, 2022 09:01 AM Eastern Daylight Time

Article thumbnail Digital Asset Direct

Roberts & Ryan Teams with Robert Irvine Supporting Our Nation's Veterans

Roberts & Ryan Investments, Inc.

Contact Details For Press Inquiries Please Contact Joe Pecoraro +1 917-658-8945 jpecoraro@roberts-ryan.com Company Website https://www.roberts-ryan.com

March 22, 2022 09:00 AM Eastern Daylight Time

Video
Article thumbnail News Release

How To Bet Podcast Back and Better Than Ever

HowToBet.com

Have you learned about How To Bet yet? With well over six-figure views, so many people have already been a part of the How To Bet phenomenon, as show hosts Daryl Fein and Sean “The Genius” Miller took the National Football League and NCAA College Football by storm in the second half of 2021 and into 2022. But football is over (well, the USFL is back, but more on that in later releases), and now is the most exciting time of the year for college hoops fans. March Madness is upon us! As hot as the dynamic duo were during football season, helping bettors pick winners at an almost absurd rate, there was no way they were going to let fans and bettors down by NOT showing up for this frenetic three-week run of games. So, the How To Bet podcast is back, and it is better than ever. There will be two shows weekly: one to pick the Thursday-Friday games in the first round and Sweet 16, and another to pick the Saturday-Sunday contests in the Round of 32 and Elite Eight, plus one for the Final Four and one for the NCAA Championship Game, which will be played April 4 at at Caesars Superdome in New Orleans, LA. There are a few changes, though, to the format: there is a new face that will be on your screen–Nery Rodriguez– and the second show each week is going to be LIVE. That is correct: How To Bet is going live once a week, to help get bettors up-to-date information in their quest to beat the bookies. To say that the hosts are excited might be an understatement. “The fall and winter were great,” Miller said. “I thought the format was good for the NFL games. But this is different: you obviously need to see which teams win on Thursday and Friday to be able to pick games on the weekend. You can’t project. “Some of these other shows are taping one show for the week, and that is good for the first two nights–the First Round and the Sweet 16, as well as the Final Four semifinals–but what about those other games? They offer value to bettors, and we thought about how we could make it better for them. Live shows seemed to be the way to go, and now, we get to talk about March Madness twice a week. “I think it also gives us an opportunity to test some things out for the future. When this works, we know we can go live for UEFA Champions League games, MLB, the NBA playoffs, and down the line. I think this opens up unlimited opportunities for us to get bettors more information.” Miller also spoke about Rodriguez joining the show as both a contributor and director. “I think this new How To Bet revamp might have the best lineup since the Wu Tang Clan last graced the stage,” Miller joked. “Of course, I know Nery from the New Jersey sports betting scene.We both have covered sports in the Garden State for years. I think he will be good to have as a third voice, but his work behind the scenes is where he will shine brightest. Nery has the skills to get the information out there to the bettors very quickly, and that is something that is obviously important during a time-sensitive tournament. “As someone who has been to two Final Fours–2008 in San Antonio, and 2009 in Detroit to see my North Carolina Tarheels win it all–I am very excited to help bettors win some money. I think we were very successful during football, and I expect the same here. I can also see the possibilities down the line, and that is even more exciting. “The How To Bet podcast is ready to take over, and I love that I am a part of it.” You can watch all the shows on the How to Bet YouTube channel. Check out the First Round show now on the channel, and the Sweet 16 episode on Tuesday, March 22. Tune in on Saturday, March 19 and Saturday, March 26, at 9 a.m. for the Round of 32 and Elite Eight live shows. About HowToBet.com HowToBet.com offers one of the world’s most comprehensive betting guides that can be accessed via a user-friendly web app. Its mission is to help make online betting safe, fun and as easy as performing a search on the web. There are already more than 400+ how-to guides freely available, all written by seasoned betting professionals. More guides are being added on a weekly basis in a continued effort to educate anyone interested in what is now a $199 billion betting industry. For more details, visit: https://www.howtobet.com/about-us/. Contact Details HowToBet.com Cristian Campan +45 50 30 42 66 cristian.campan@raketech.com Company Website https://www.howtobet.com

March 17, 2022 07:45 AM Eastern Daylight Time

Article thumbnail News Release

LEVI’S® AND TEQUILA DON JULIO PRESENT NEON CARNIVAL IN ASSOCIATION WITH LIQUID I.V.

Full Scope PR

Neon Carnival will make its triumphant return and descend upon the desert night sky to illuminate once again on Saturday, April 16. The coveted after-party is back to celebrate its 11-year anniversary exclusively on weekend one of the highly-anticipated desert festival. With continued involvement from the biggest names in entertainment and consumer lifestyle, including the return of iconic denim brand Levi's®, back to headline the event alongside Mexico’s original luxury tequila, Tequila Don Julio. This year’s exclusive invite-only fête welcomes new brand additions, including Liquid I.V., DIRECTV, Monster Energy, new Smirnoff Neon Lemonades and PathWater to the festivities. And for the first time this year, Neon Carnival is also going digital with two exciting opportunities. Levi’s® and Neon Carnival regular, Paris Hilton, will host the Neon Carnival experience in the metaverse in “Paris World” on Roblox. Additionally, our longtime partner Tequila Don Julio is getting in on the digital action with a unique update that will drop the week before the party (and might even get you a ticket in), so be sure to stay tuned! Returning to its permanent home located at the Desert International Horse Park, the sprawling equestrian center welcomes back festival-goers to its all grass knoll spanning three football fields, featuring carnival-style games and exhilarating amusement park thrills. No strangers to Neon Carnival, world-renowned DJs Ruckus and Kayper, return to the scene to keep the party going late into the night along with newcomer Mel DeBarge, reining from New York City and a staple in the international party arena. Conceptualized by LA’s original nightlife maven, Brent Bolthouse, and produced by Best Events, the duo has created the unrivaled outdoor dance party that is widely recognized as one of the most sought-after parties on the planet, attracting the entertainment industry’s elite year after year. “We can’t wait to return back to the desert and celebrate our 11-year anniversary of Neon Carnival. It's been a long two years and we are excited to catch up with some old friends and meet new ones,” said Brent Bolthouse. “ We’ve added international party scene Mel DeBarge along with Kayper and DJ Ruckus to round out the evening and keep partygoers dancing all night long.” Levi’s®, the brand that revolutionized American fashion with their iconic 501® blue jean, returns for their fourth consecutive year as a co-presenting sponsor, and will light up the sky with their Levi’s® branded Ferris Wheel. Co-presenting sponsor, Tequila Don Julio, is back for their sixth consecutive year as well, serving up craft cocktails from the Airstream Speakeasy and celebrating with Don Julio 1942 bottle service in VIP. Wristband pick-up will be hosted by Liquid I.V. while also kicking off their on-site Neon Carnival presence with a fully branded bumper car installation emblazoned with neon signs and a steady supply of their exclusive festival-flavored Hydration Multiplier. In addition, DIRECTV, offering the best of live TV and On Demand on all your favorite screens, will transport partygoers to new dimensions and take over the VIP tent. GUESTS MUST BE 21+ TO ATTEND, AND WE REMIND ALL ATTENDEES TO PLEASE DRINK RESPONSIBLY. PLEASE NOTE THAT NEON CARNIVAL IS NOT ASSOCIATED WITH THE COACHELLA MUSIC FESTIVAL.PLEASE DO NOT INCLUDE ANY MENTION OF COACHELLA WHEN COVERING NEON CARNIVAL. About the Levi’s® Brand The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss & Co. in 1873, Levi’s® jeans have become one of the world’s most recognizable garments of clothing – capturing the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading jeanswear and accessories is available in more than 110 countries, allowing individuals worldwide to express their personal style. For more information about the Levi’s® brand, its products, and stores, please visit levi.com. ABOUT TEQUILA DON JULIO Founded on the pioneering agricultural principles of Don Julio González and his personal pursuit of perfection, Tequila Don Julio revolutionized the tequila industry and set the standard for ultra-premium tequila. The original luxury tequila of choice in Mexico, Tequila Don Julio uses only the highest caliber, fully matured and ripened Blue Agave that has been hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio includes Tequila Don Julio Blanco, Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don Julio 70, Tequila Don Julio 1942, and the limited-edition Tequila Don Julio Primavera. For more information on Tequila Don Julio, please visit www.DonJulio.com. About Liquid I.V. Fuel life’s adventures with Liquid I.V.’s great-tasting, non-GMO electrolyte drink mixes. Liquid I.V. products utilize the science of Cellular Transport Technology (CTT) to enhance rapid absorption of water and other key ingredients into the bloodstream—helping consumers feel better, faster. Their hero product, Hydration Multiplier, is now available in 9 refreshing flavors. In addition to hydration, the expanded product line now includes Energy Multiplier, Sleep Multiplier, and Hydration Multiplier+ Immune Support. Liquid I.V. has donated over 20 million servings globally through their one-to-one giveback program. Founded in 2012, the company is based in El Segundo, CA, and all products are made in the USA. About DIRECTV Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry's best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers to every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on the Google Play Store. For more info, head to directv.com/stream. Neon Carnival was created by Brent Bolthouse and continues annually during music's biggest festival weekend. For more information, please visit http://neon-carnival.com. Suggested Social Post: @Neon_Carnival returns with @levis @donjuliotequila @liquidiv on April 16, 2022 MEDIA CONTACTS LEVI’S ®: Molly Hayes | Levi’s PR | mhayes@levi.com TEQUILA DON JULIO: Samantha Turtle | Hunter PR | sturtle@hunterpr.com LIQUID IV: Victoria Kwan | Edelman | victoria.kwan@edelman.com Contact Details Full Scope PR Johnny Gines johnny@fullscopepr.com

March 16, 2022 01:12 PM Eastern Daylight Time

Image
Article thumbnail News Release

A sign of the Times - a look at the chalkboard industry

Gala Bingo

For small to medium sized business the world over, a simple chalkboard has been a simple yet effective marketing trick for a long time. A trick that once was an efficient tool to bring the passers-by into the shop has found new feet with the rise of social media, and is now a serious contender among other marketing methods to win the hearts of the customers. Gala Bingo sees a strong revival of the trend and experts mean that need for an ingenious board is greater than ever. At the same time, chalkboard as an art form is becoming bigger and is increasingly employing full-time artists that dedicate their time to mastering the craft. While more well-established international brands have become known for their marketing campaigns, by taking the puns and wits a step further onto multi-million billboards, small and medium sized businesses can still use the method on a smaller scale to gain traction and attention, both online and offline. Gala Bingo has talked to a number of experts based in the UK, who does the craft for a living to gain new insights and take the temperature on a market that experiences a spring revival as well as new life when businesses world over returns to normal. The results along with ten top tips are presented in a newly published blog post by Gala Bingo and are a great resource for businesses and individuals who want to make a dent virally as well as locally in their area. The list gives advice on how to stay sassy, keep it meta, stay personal and make an emotional connection with visual examples to illustrate. The chalkboard business can also be seen as an interesting measure of our time. David Winter, Marketing Manager of Gala Bingo, says: “The data that Gala Bingo has collected through our own observations online and based on what the experts are saying, have given us unique insights into how to use the method to the best advantage for businesses. It's clear that chalkboard design is both a marketing tool, a reflection of societal changes as well as a fun and easy-going method to convey who you are to your customers. If you can combine these factors, the right level of wittiness together with an eye-catching design, it will result in a cost-effective yet highly efficient marketing tool, with the potential to unlimited reach online.” Hanna Exall, a chalkboard artist based in Stirchley, Birmingham, emphasises the marketing value: “I think a witty sign can really help a business go viral which is a great marketing strategy. Wordplay and original ideas can definitely help it go a long way.” For the full story, please read the full blog here: https://www.galabingo.com/en/p/happy-hub/news/sign-of-the-times Contact Details Gala Bingo Fredrik Kvarnebrink +44 7889 314155 fred@intelligiants.net

March 16, 2022 04:00 AM Eastern Daylight Time

Image
Article thumbnail News Release

SUPER73® unveils groundbreaking C1X moto concept, new kid’s e-bike, updated SUPER73-Z e-bike, and more

SUPER73

Since its inception, California-based SUPER73® has challenged the conventions within the emerging e-bike community and helped expand the perception of personal transportation. The founders never wanted to limit their horizons, establishing the company as an American lifestyle adventure brand specializing in electric motorbikes. And with this mindset, a range of increasingly sophisticated products have emerged from the SUPER73 headquarters in Irvine, CA. Each new model brought a stepped improvement in terms of technology and rider enjoyment, and 2022 will herald a new chapter in the fast-paced SUPER73 story when the biggest expansion plans to date are revealed. SUPER73 is simultaneously announcing the groundbreaking C1X Concept, new entry-level model in the SUPER73-Z Miami, a brand new kid’s bike in the SUPER73 Youth Model, an updated SUPER73-R Brooklyn, plus new colorways for its entire 2022 range. SUPER73-C1X CONCEPT Designed to reformat and redefine the line between e-bike and motorcycle conventions, the C1X is a street-legal concept that will provide a “step-up” vehicle from the current SUPER73 e-bike offerings, elevating adventures by achieving motorcycle performance with dramatically reduced size and weight. Development of the C1X is the direct result of feedback from existing SUPER73 riders, a large percentage of whom expressed interest in graduating to a street-legal motorcycle. The radical SUPER73-C1X Concept represents a significant leap forward in the company’s development program to enable its worldwide band of loyal followers to make a logical transition from the existing SUPER73-RX flagship model. With a targeted top speed of more than 75mph, the production version of the C1X will require a rider to possess a motorcycle endorsement to their driver’s license, vehicle registration and full insurance. However, its 31” seat height and minimal footprint make it highly maneuverable and lightweight, providing an ideal platform for riders wishing to pass the DMV riding test. The SUPER73 design team began its research by studying the current crop of production motorcycles and addressing what prevented them from being accessible to core SUPER73 customers. Among its priorities was a reduction in the overall footprint of a typical motorcycle. This was accomplished with the introduction of 15” wheels versus the 17” motorcycle counterparts. The team also took a revolutionary approach to mounting the motor rearward of the swingarm pivot point. This innovative architecture permitted an ultra-agile 51” wheelbase and removed the chain slack issues experienced with conventional motorcycles. Further enhancing the Concept’s agility is a mass-centralized chassis/battery configuration. The SUPER73-C1X Concept will introduce a fast charging solution that will enable an 80% charge in less than an hour, providing a city range of approximately 100 miles*. The Concept will also have a top speed in excess of 75mph, allowing it to bridge the gap between urban exploration and highway connectivity. With two wheels and its small footprint, C1X leaves the headache of parking to others. Development of the C1X is well underway and SUPER73 is accepting reservations for a late 2023 production date. Reservations for the groundbreaking electric motorbike can be placed for $73. SUPER73 YOUTH SERIES The SUPER73 Youth Series came about because research revealed that a large percentage of existing SUPER73 riders had young families and were looking at ways to transform their riding experience into a family activity. This was particularly apparent during the COVID-19 lock downs, where families were spending extended time together and needed regular “screen breaks” to keep the learning process fresh by creating real world adventures. This model will be a great way for children to get outdoors with the whole family. Forging a new path, the ergonomics of the SUPER73 Youth Series are optimized for children aged from 4-8 years old. A moto-inspired seat and modular foot controls bring a new level of ride comfort and performance for children**. SUPER73 advocates safety gear for all riders, no matter their age. Styling cues for the Youth Series pull from both existing SUPER73 DNA as well as nostalgic BMX frame elements, like the gooseneck and loop tail design. The lightweight aluminum frame provides agility, performance, and can be easily carried by parents. The junior e-bike features stylish fat tires, a removable battery for charging convenience, and in place of pedals, a red twist throttle to clearly communicate the control input to novice riders. "We’re excited to create a new market that will allow families to spend more time together. We know the experience children gain will give them more confidence and independence, helping them to develop and explore their environment. The Youth Series is the first in a number of new products aimed at younger riders, and we hope they will enjoy the freedom our products can bring throughout their lives, no matter what age,” said Michael Cannavo, Co-founder and CMO. The SUPER73 Youth Series is definitely not a toy. It is equipped with a high-quality drivetrain and components that will ensure reliable performance throughout its life. The Youth Series is more than just a kid’s bike; it's their first step into the two-wheeled world of fun and discovery. The SUPER73 Youth Series will be available for reservation from super73.com. Customers can pre-order and secure their place in line with a $100 deposit at the introductory price of $995. SUPER73-Z Miami This new model is an evolution of the iconic Z1, one of SUPER73’s original products. The new SUPER73-Z Miami features an extensive list of significant improvements to refresh the entry-level model, including a lightweight aircraft-grade aluminum-alloy frame with improved ergonomics. Additionally, the Z Miami has been upgraded with a convenient removable battery, allowing more charging options. The model also comes with a new motor that will provide greater performance and the option of pedal assist. The SUPER73-Z Miami has even gained Bluetooth connectivity via the flexible SUPER73 phone app, which enables the user to change rider settings and more. The internally geared brushless DC hub motor is capable of 1200 watts of peak power. Coupled to a durable 615 watt-hour removable battery, the SUPER73-Z Miami is capable of providing more than 30 miles* of range at 20mph under throttle-only operation, or approximately 50 miles* of range using ECO pedal assist mode via the selectable riding modes in the SUPER73 phone app. Additionally, it will be supplied pre-wired for easy installation of optional accessory lighting. The 28” seat height will comfortably accommodate riders between 4’6” - 5’11”. This will allow the vast majority of people to enjoy the new SUPER73-Z Miami, which is a fun and accessible entry point into the world of SUPER73. When it arrives in Spring of 2022, the Z Miami will be available in a fresh range of colors, including Powder Gray, Panthro Blue, Sriracha Red and Prickly Pink. The new model will also be compatible with a wide range of SUPER73 accessories, allowing riders to fully personalize it. SUPER73-R Brooklyn Launched in 2020, the flagship SUPER73-R and RX models have proved hugely popular with riders looking for a versatile electric motorbike that offers full suspension, high-performance disc brakes, a lightweight aluminum frame, and one of the most powerful motors in its class. The two models were very similar, which led the SUPER73 design and engineering teams to provide greater clarity between the two products. For the 2022 Model Year, the SUPER73-RX will continue to offer a more overt off-road vibe, while the SUPER73-R Brooklyn will be focused on “street performance.” As such, it gains new street-specific SUPER73 LZRD tires for extended commuter rides. Other refinements include a new SUPER73 mid-rise “Drago” Chromoly handlebar and Speedster Low Profile seat. The SUPER73-R Brooklyn now includes a front and rear lighting package plus a horn as well as air assist for its inverted coil spring fork to enhance comfort and control. As before, the SUPER73-R Brooklyn has a powerful internally geared brushless DC hub motor capable of 2300 watts peak output. Powered by a state-of-the-art 960 watt-hour battery, the R can deliver more than 40 miles* of range at 20mph under throttle activation, or in excess of 75 miles* using ECO pedal assist mode, selected via the SUPER73 phone app. As part of the 2022 MY update program, the SUPER73-R Brooklyn and RX models will be available in three colors: Obsidian, Blu Tang, and Dark Earth. The SUPER73-R Brooklyn and RX models will be available from Spring 2022 and can be ordered via super73.com. *Battery range estimates depend on conditions such as rider weight, speed, temperature, wind, tire pressure, terrain, incline, etc. Mileage may vary. **SUPER73 strongly encourages certified safety gear to be worn by all riders, particularly children, to help protect against or reduce the severity of injuries. Helmets are especially important to protect the head but other safety gear should not be overlooked. EDITOR’S NOTE High-resolution images and video are available here: dropbox.com/sh/114a0w30bf3tzbr/AADWOYZ4VPwCo5Z_WSrBicaQa?dl=0 Editors wishing to interview senior members of the SUPER73 team or review a SUPER73 electric motorbike for editorial purposes should use the Media Contacts below. Please note, the SUPER73-C1X will not be available for appraisal at this time. ABOUT SUPER73®  SUPER73® is an American lifestyle adventure brand based in Orange County, CA that develops products to help fuse motorcycle heritage with youth culture. Founded in 2016, SUPER73 has quickly grown into one of the most recognizable electric vehicle brands in the world with a passionate customer base including A-list celebrities, professional athletes, and many more. For more information, visit  super73.com  or @super73 on social media Contact Details Christiana Mullen +1 714-659-4883 christiana@super73.com Greg Emmerson greg@theidagency.com Company Website https://super73.com

March 15, 2022 11:55 AM Pacific Daylight Time

Image
1 ... 169170171172173 ... 234