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Aver - the first fully decentralized betting and prediction exchange - launches on Solana blockchain

Aver

Aver, a Web3 betting and prediction exchange, has just launched its public beta on Solana. The public launch follows the project’s $7.5m seed round earlier this year and a successful closed-beta period in June. The project is backed by heavyweights in both the sports betting and crypto domains - including Jump, Susquehanna (SIG) and Mirana Ventures. Aver is the first project to deliver a Web3 exchange experience that rivals the latency and benefits of Web2 betting platforms such as Betfair and Matchbook, while facilitating a path to address some of the significant shortcomings of Web2 exchanges. A spokesperson for Aver explained: “Until now, crypto betting and prediction platforms have fallen into one of two categories - a centralized platform which accepts cryptocurrency as a form of funding; or an expensive and inefficient ‘Automated Market Maker’ (AMM) approach which bleeds liquidity providers and leads to uncompetitive or unsustainable pricing.” Under the Automated Market Maker approach, liquidity providers are passive and either: (a) are exposed to informed flow of traders or sudden jumps in price to their detriment; or (b) require such high margins to address this as to make the prices wildly uncompetitive. The Aver team has succeeded in solving this problem, and has implemented a full orderbook-powered solution on the blockchain (the ‘protocol layer’), with the entire process - from placing orders to matching trades, resolving events and paying out settlements - taking place without reliance on any particular organization, centralized technologies or third parties. Previous attempts at betting markets on other blockchains, such as Ethereum, have incurred high ‘gas’ costs and suffered from long transaction times, making the experience painful for the majority of users and unsustainable except in the case of high value bets. The cost of refreshing quotes or providing ‘passive’ liquidity in volatile events has meant liquidity has been sparse to non-existent. Instead, Aver is built on Solana, where transaction costs and processing times are approximately 1/1000th of that on Ethereum - making it the first on-chain betting platform which is not only viable, but rivals the user-experience of Web2 platforms. The exchange is entirely non-custodial - meaning there is no concept of ‘funds-at-rest’ or ‘fund-lock-up’ - a common feature and pain point of Web2 platforms. Participants do not need to wire funds to an organization in order to participate, and capital doesn’t need to sit idle in a provider’s account - unused funds remain with the participant at all times, and winnings are immediately settled directly to participant wallets - not to a platform account. Fees captured by the protocol are anticipated to be a fraction of those in Web2 comparable. On Aver, fees are levied only when users win, at a rate ranging from just 0.5-2.0% of a trader’s profits. The platform launched a public beta on 1 July 2022, having been in closed beta for the month of June. To interact with the platform, participants will need a funded Solana wallet, though the project has plans to add further ways to on-board users from other blockchains and to add support for non-crypto-natives in the coming months. Aver is a decentralized, peer-to-peer betting exchange built on the Solana blockchain. It enables trustless trading, settlement and resolution of bets and predictions - without reliance on any individuals or third-parties. Contact Details Aver Press Contact press@aver.exchange Company Website https://aver.exchange

July 01, 2022 02:00 PM Eastern Daylight Time

SUN, SAND & YOUR SMARTPHONE

YourUpdateTV

Technology and Lifestyle Expert, Stephanie Humphrey, partners with Affirm, THX Ltd., and VAIO to explore ways consumers can include tech into their longer summer days and nights. A video accompanying this announcement is available at: https://youtu.be/Cxp49uDveT8 The summer sun is sure to heat things up, but there’s nothing hotter than scoring the latest tech gadgets, like new computers and audio devices, to enhance the warmer months ahead. Additionally, tech makes summer travel easier to manage thanks to certain app-based services. In fact, more people plan to travel this summer with 73% of consumers taking an average of two trips. Over 148 million travel bookings are made annually, with an estimated 700 million people booking online by 2023. U.S. consumers not only rely upon tech for their travel needs, but also everyday purchases, including summer apparel, fitness, and electronics. More than one-third of people use shopping apps between two and five times a week, while 28% use them at least once a day. Technology and Lifestyle Expert, Stephanie Humphrey says whether home or vacationing, consumers can enjoy the season thanks new gear and gadgets. COMPUTER TECH: The popularity of hybrid work schedules and learning from home has increased the demand for computers over the past two years. In fact, more people are expected to work from home throughout the summer months. Humphrey says many of us have found a new life balance when it comes to work and free time, adding, “It’s estimated that more than 36 million of us will work remotely by 2025. That means we’re going to need something that fits our lifestyles.” VAIO, the premier Japanese computer brand known for exceptional quality notebooks equipped with the latest technology, expands its FE Series to offer new high-performance laptops with an impressively long battery life to work, create, game, and watch entertainment from anywhere, for longer. It's equipped with 12th Gen Intel® Core™ processors, Windows 11—and with THX® Spatial Audio—which means an immersive lifelike soundscape for enjoying all types of entertainment. The new VAIO FE laptops deliver maximum performance and immersive experiences in a slim, portable design. Humphrey says it's 10 hours of battery life and powerful computing capabilities, makes the VAIO FE Series a perfect fit for on-the-go lifestyles, especially during summer travel. For more, go to Walmart.com Direct Link: usa.vaio.com AUDIO TECH: Due to an increase in outdoor activities and travel, smartphones, smart speakers and audio devices see a spike in sales during the summer months. The technology expert points out the different ways sound can enhance everyday moments, saying, “I’m thinking about those big summer block busters, at home movie nights, and gaming experiences.” Humphrey highlights how superior sound started years ago with Film Maker, George Lucas. He wanted to get the best audio possible for the moviegoing experience, so he founded THX. Fast forward to today, the company’s first consumer product—the THX Onyx gives consumers master quality audio whether at home or on the go, offering cinematic and studio quality audio right from its laptop. Humphrey says it’s incredibly easy to use with the “Plug and play” functionality and is compatible with all mobile devices, like Windows, Mac (and iOS and Android too). The THX Onyx portable DAC amp (digital-to-analog converter) provides crystal clear audio when listening over headsets to movies, music, streaming or games from any mobile device. It can be paired especially with the VAIO laptop for a superior portable entertainment system, and it also is plug-and-play amp to upgrade your audio from any laptop or smartphone listening! For more, to Amazon.com. Direct Link: https://www.thx.com/thx-onyx Instagram: Instagram TikTok: TikTok YouTube: YouTube FINANCIAL TECH: Humphrey recommends using technology to help manage the costs of shopping this summer, saying, “I have a great way for consumers to pay at their own pace whether it’s shopping for electronics (like the VAIO laptop or THX Onyx), summer apparel, fitness or even travel.” Affirm gives people the flexibility to stay in budget when shopping for new summer tech by letting consumers pay over time, with no late or hidden fees. Humphrey adds, “You get to spread out the costs of summer tech essentials from outdoor speakers to cameras and more, at retailers like Amazon, Target, Walmart, GoPro and others.” If approved, shoppers can use Affirm to pay over time at more than 200,000 retailers in the U.S. and will never be charged more than the amount they agree to upfront. Humphrey concludes with, “This is a great way to shop your favorite stores online or in-store and pay later. You’ll see Affirm at checkout, or you can request a virtual card in the Affirm app.” Find out more at www.affirm.com. Instagram: LINK LinkedIn: LINK Twitter: LINK Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 01, 2022 11:00 AM Eastern Daylight Time

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SPOTLIGHT SPORTS GROUP RELEASES SECOND ANNUAL RESEARCH REPORT INTO THE SPORTS BETTING TECHNOLOGY ECOSYSTEM

Spotlight Sports Group

Spotlight Sports Group (SSG), a global technology, content and media company specialising in sports betting and fantasy sports has today released its second review of the sports betting industry ‘ BetTech Ecosystem 2022 ’. After a positive response to the first edition, the 2022 version has been expanded by more than 60% with the visual now containing seven new sub-segments and 127 new suppliers. The BetTech Ecosystem graphic visualises the core six operational segments of the sector: platform providers, trading, e-commerce, data, content and iGaming. The number of service providers in each segment is as follows; ● Content: 114 (New providers added to the BetTech Ecosystem +75% YOY) ● iGaming: 80 (+56% YOY) ● Platform Provider: 47 (+27% YOY) ● E-commerce: 49 (+32% YOY) ● Trading: 26 (+13% YOY) ● Data: 70 (+63% YOY) For 2022, the visual is supported by an industry report and new for this year is additional commentary from five industry leaders (Chris Grove - Eilers and Krejcik, Josh Brown - PwC Harry von Behr - Spotlight Sports Group, Nic Sulsky - PointsBet and Camilla Wright - RedKnot Communications). This year, the panel discuss the value of the BetTech Ecosystem and where the industry is moving over the coming years in an exclusive webinar on Spotlight Sports Group’s YouTube channel. The study was conducted internally by a team of Spotlight Sports Group researchers and with the support of independent industry experts. The research focuses on the regulated European and North American markets. Discussing the second edition of the ‘BetTech Ecosystem’, Spotlight Sports Group Head of B2B Marketing, Alan Davis said: “We had an incredible response to last year’s BetTech Ecosystem and we’re delighted to be back with the 2022 version. This year we’ve made it bigger and better by expanding the visual and adding industry commentary.’’ Davis continued: “What we’ve found from this year’s research is that M&A might have slowed slightly but there is no lack of innovation in the industry. The visual continues to expand and while this is not definitive, we feel this gives a snapshot of the industry-leading into the new football seasons on either side of the Atlantic.” To read and download the full BetTech Ecosystem report and visual click here. For more information on Spotlight Sports Group please visit: https://www.spotlightsportsgroup.com #### ABOUT SPOTLIGHT SPORTS GROUP Spotlight Sports Group is a global media and technology company specialising in sports betting content and data. With more than 500 staff, the business operates multiple award-winning B2C brands, including Racing Post, MyRacing, and Free Super Tips in the UK. In the US, we operate Pickswise and fantasy Alarm. Our other businesses in the group are ICS-digital and ICS-translate. Our global B2B division provides sports betting and fantasy sports content, including in-play, through the EGR award-winning Superfeed product. We also have media partnerships with leading global publishers, including AS in Spain. Contact Details Red Knot Camilla Wright +44 7968 166031 camilla@redknotcomms.com Company Website https://www.spotlightsportsgroup.com/en_us/

June 30, 2022 11:31 AM Eastern Daylight Time

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Cambria Hotels Combines the Art of Mixology with Local Flavors

YourUpdateTV

After two years of pandemic-related cancellations, Americans are ready to travel. Now is the perfect time to start locking in plans for July, August and September. To toast to the summer travel season, Cambria Hotels Certified Cicerone & Mixologist Zach O’Haire curated unique, destination-focused interpretations of the Cambria Margarita, inspired by six gem properties and their surrounding cities. Taste of the Destination further enhances the bar-forward experience modern travelers have come to enjoy at Cambria Hotels. A video accompanying this announcement is available at: https://youtu.be/ntV5o4xRJn4 Located in some of the most sought-after destinations coast to coast, guests staying at Cambria Hotels can experience an authentic taste of the surrounding city with the brand's signature margaritas infused with signature flavors. All summerlong, six selected Cambria hotel destinations will offer a specialty margarita, unique to each destination. The Taste of the Destination margaritas are available for a limited time (now to Sept. 22, 2022) at the following hotels across the portfolio: Cambria Hotel LAX: Mezcal on Melrose A creamy and smoky fresh take on the Cambria Margarita featuring homemade avocado purée, agave nectar, lime juice, and mezcal. Cambria Hotel Austin Airport: Moonlight Agave Paying homage to Texas' spicy cuisine, this Cambria Margarita kicks up the heat with chilies and handcrafted, 100% blue agave tequila. Cambria Hotel Louisville Downtown-Whiskey Row: The High Stakes Margarita In a city steeped in whiskey, this variation of the Cambria Margarita appeals to whiskey and tequila drinkers alike with tequila aged in bourbon barrels, Old Fashioned cocktail syrup, maraschino liqueur, and lime juice. Cambria Hotel Fort Lauderdale Beach: Las Olas Margarita Influenced by state-grown oranges and coconuts (Florida is one of the few places in the U.S. where coconuts can grow), this Cambria Margarita combines coconut syrup, orange liquor, lime juice, and tequila. Cambria Hotel New Orleans Downtown Warehouse District: The Bourbon Street Bayou Let the good times roll with passionfruit syrup, citrus, reposado tequila, and a sprinkle of a pastis liqueur—an anise-flavored spirit created as an absinthe substitute in 1934 New Orleans—in a Cambria Margarita that celebrates New Orleans cocktail culture. · Cambria Hotel Washington D.C. Capitol Riverfront: For All the People The District's official fruit, the cherry, is mixed with a bitter aperitif distilled in the Ivy City— small neighborhood in Northeast Washington, D.C.—to elevate the classic Cambria Margarita featuring tequila and lime juice. Travelers looking to get away this summer can take advantage of great deals such as Cambria's Longer Days promotion by visiting choicehotels.com/cambria. Longer Stays is available at Cambria hotels across the U.S. with savings of up to 20 percent on stays of seven nights or more through the end of August.* Cambria® Hotels The Cambria Hotels brand is designed for the modern traveler, offering guests a distinct experience with simple, guilt-free indulgences allowing them to treat themselves while on the road. Properties feature compelling design inspired by the location, spacious and comfortable rooms, flexible meeting space, and local, freshly prepared food and craft beer. Cambria Hotels is rapidly expanding in major U.S. cities, with hotels open in Chicago, Los Angeles, New York, Pittsburgh, Boston and Washington, D.C. There are nearly 130 Cambria properties open or in the pipeline across the United States, with 60 currently open. To learn more, visit www.choicehotels.com/cambria. *Subject to availability at participating Cambria and Ascend hotels. Must be a Choice Privileges member. The rate is 15% off Best Available Rate for a reservation of a minimum of 5 nights. The rate is 20% off Best Available Rate for a reservation of a minimum of 7 nights. Valid only for reservations booked from 6/6/2022 to 8/22/2022 for stays from 6/13/2022 to 8/29/2022. Offer is not applicable to groups and cannot be combined with any other discounts, special offers or promotions. Offer may be changed or discontinued at any time. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 30, 2022 10:00 AM Eastern Daylight Time

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Vascudyne Receives BioBusiness Award from Regenerative Medicine Minnesota for Treatment of Nerve Injury

Vascudyne, Inc.

Vascudyne, Inc., a biotechnology trailblazer in regenerative medicine, announced today that it was awarded a grant from Regenerative Medicine Minnesota for a project titled “Development of a Peripheral Nerve Wrap Using Regenerative Engineering Tissue Tube”. The one-year, $100,000 grant will commence in June 2022 and utilize Vascudyne’s TRUE™ Tissue technology that is unique and 100% natural. The TRUE Tissue allogeneic biomaterial is completely biological, non-immunogenic and regenerates by the host. Nothing synthetic or artificial is ever used in the manufacturing process, in contrast to other regenerative medicine soft tissue biomaterials made from synthetic polymer-based scaffolds that slowly degrade in the body and may lead to adverse immune response. Chronic nerve compression is one of the most common peripheral nerve injuries with carpal tunnel syndrome being the most common type of nerve compression affecting 3-6% of the general population. Tissues isolated from the patient are used in surgery but have shortcomings such as donor site morbidity, limited availability, and risk of surgical complications. “We are excited to expand our TRUE Tissue platform technology to other soft tissue applications such as nerve repair,” said Rick Murphy, Vascudyne’s Chief Operating Officer. “The exquisite regenerative properties of our 100% biological biomaterial combined with its non-immunogenic properties and off-the-shelf availability are a perfect fit for addressing the challenging nerve injury applications. Demonstrating these benefits in a preclinical nerve injury model will greatly advance the field of peripheral nerve injury and offer a promising alternative to current treatments that often lack complete and functional nerve repair.” Vascudyne has prioritized commercialization of its cardiovascular products and recently announced the first clinical results of its regenerative vascular conduit for hemodialysis access. “While we are initially focusing on cardiovascular applications for our TRUE Tissue technology, we continue research and development efforts in other soft tissue applications such as nerve injury repair,” stated Dr. Zeeshan Syedain, Vascudyne’s Chief Scientific Officer. “This grant from the Regenerative Medicine Minnesota will help accelerate our preclinical animal study timeline and demonstrate safety and efficacy of the TRUE Tissue technology as a peripheral nerve wrap.” Vascudyne licensed its proprietary TRUE Tissue technology developed by world renowned tissue engineering leader Robert Tranquillo, PhD, Distinguished McKnight University Professor, and his colleagues from the University of Minnesota in 2017. TRUE Tissue products are not available for commercial sale. About Vascudyne Headquartered in the heart of Medical Alley in Minnesota, Vascudyne is on a mission to improve patient care with regenerative biomaterials that are inspired by nature. Vascudyne, a privately held company founded in 2014, uses the TRUE™ Tissue technology to develop TRUE to Nature™ biomaterials for soft tissue repair and replacement. For more information, please visit https://www.vascudyne.com/. About TRUE™ Tissue Technology TRUE™ Tissue is developed from cells isolated from donor tissue and is 100% biological. There are no synthetic materials or chemical fixation used, and implanted tissues are completely cell-derived and acellular. The TRUE™ Tissue technology can be readily shaped into tubes, sheets, and other geometries making it suitable for many soft tissue applications, is mechanically comparable to native tissues, and is a ready to use, off-the-shelf allograft. Forward Looking Statements This announcement contains forward-looking statements. Such statements may include, without limitation, statements identified by words such as "projects," "may," "will," "could," "would," "should," "believes," "expects," "anticipates," "estimates," "intends," "plans," "potential" or similar expressions. These statements relate to future events or Vascudyne’s clinical development programs, reflect management’s current beliefs and expectations and involve known and unknown risks, uncertainties and other factors that may cause Vascudyne’s actual results, performance or achievements to be materially different. Vascudyne undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future presentations or otherwise, except as required by applicable law. Contact Details Vascudyne, Inc. Sandy Williams, Marketing Director +1 952-412-5975 swilliams@vascudyne.com Company Website https://vascudyne.com/

June 30, 2022 09:23 AM Eastern Daylight Time

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What Your Nails Say About Your Health

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/LI5F93klWMQ Did you know your nails can reveal clues to your overall health? Take a close look at your fingernails. Are they strong and healthy looking? Or do you see ridges, dents, or areas of unusual color or shape? Many in your audience might be asking, am I taking good care of my nails? Here's what you need to know to keep your nails in tiptop shape from Dr. Dana Stern, board-certified dermatologist and Assistant Clinical Professor of Dermatology at the Mount Sinai Medical Center in New York City. Dr. Stern is the only dermatologist who devotes her entire practice to nail diagnosis, treatment, and surgery and she’s a go-to dermatologist for patients seeking advice on how to treat nail conditions and gel damage, as well as how to keep their nails healthy and beautiful. Recently relaunched by Rare Beauty Brands and hailed by celebrities as a nail miracle, Dr. Dana’s famous Nail Renewal System is an easy-to-use botanically formulated product that utilizes plant-based science to exfoliate and hydrate nails to combat brittle, ridged, weak and over-processed nails within minutes of the first application. FOR MORE INFORMATION VISIT: DRDANANAILS.COM Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 29, 2022 11:00 AM Eastern Daylight Time

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Social Betting Marketplace BettorEdge Achieves 75% User Retention, Surpassing Industry Average Retention Rates

BettorEdge

BettorEdge, a no-fee social betting marketplace connecting sports fans, announced today it has achieved a 75% user retention rate in its first 18 months of operation. Three-fourths of users stay on the BettorEdge platform after completing their first order, far above research that shows an average of only 40% after a customer first downloads a mobile app. [ Apptentive ] As of June 2022, 36 jurisdictions have passed legislation legalizing sportsbooks. BettorEdge retains 75% of its users in states where sportsbooks are not yet legal, and 72% in states where they are available. BettorEdge’s social betting marketplace is qualified to be live and legal in 45 states because there is no fee involved. “Our data shows that sports bettors are craving a different experience that the sportsbooks aren’t currently providing,” said Greg Kajewski, Co-Founder of BettorEdge. “Bettors want social interaction, transparent pricing and the option to give back to people in need. BettorEdge combines all of those aspects in an easy-to-use app.” The sports betting boom in the past few years has betting operators placing greater significance on retaining valuable users, but it is proving more difficult as bettors are “promotion hopping” and the well-known fact that bettors only choose one or two operators to use in the long-term. BettorEdge has cracked the code by offering a more equitable betting experience. “BettorEdge’s community is strong and growing. We experienced a 750% increase in order volume from 2021 to 2022 during the NCAA tournament,” said James Seils, Co-Founder of BettorEdge. “We have plans to expand our features and make the experience even more engaging ahead of football season, including a discover feature that will show users personalized orders, events and posts based on past activity.” Since launching in January 2021, BettorEdge has grown to a community of almost 11,000 users who have bet $36 million in orders collectively. On the platform, users are shown what they saved in fees on each order and are offered the opportunity to donate that saved fee to one of BettorEdge’s charitable partners. To date, one-fourth of users have donated and earlier this year, BettorEdge donated $10,000 to Chad Greenway’s Lead the Way Foundation. About BettorEdge BettorEdge was founded in 2019 following a University of Minnesota Sportradar Innovation Challenge. Iowa native founders, now Minnesota residents, had a vision of creating a more efficient sports betting marketplace that offered a better fan experience at no fee to the consumer within the US. BettorEdge has a strong emphasis on giving the edge to the bettor through offering a fair market, providing data and analytics and creating a seamless social community. Access to their webapp can be found at app.bettoredge.com and additional information at BettorEdge.com. Contact Details Hot Paper Lantern Bailey Irelan +1 614-795-3308 birelan@hotpaperlantern.com Company Website https://www.bettoredge.com/

June 29, 2022 09:01 AM Eastern Daylight Time

The Leader in LED Light Therapy Devices LightStim® Launches Elipsa™ Alongside BeautyHealth’s HydraFacial

LightStim

Poised for exponential growth in 2022, LightStim® launches its latest innovation in LED light therapy, Elipsa™, which seamlessly integrates with BeautyHealth’s next generation HydraFacial system, Syndeo. The new LightStim Elipsa elevates the provider experience and treatment results. Elipsa is available today for retail and professional use in the U.S., and will, in time, roll out internationally in conjunction with Syndeo, increasing LightStim’s national and global presence. “We are consistently looking to enhance the treatment experience for consumers and expand the range of service offerings for providers,” said Ben Baum, BeautyHealth Chief Experience Officer. “LightStim is a trusted leader in LED light therapy among our community, so it was only natural to partner with them for our next-generation delivery system. Now with Elipsa, our HydraFacialists can deliver a new level of personalization for consumers seeking the latest in LED light therapy.” Elipsa is the first LightStim device to offer dual treatment modes for both wrinkles and acne, allowing ultra-close proximity to the skin for the most effective and result driven treatment. Designed and engineered with more than double the number of LEDs in most comparable devices, Elipsa utilizes LightStim MultiWave® Patented Technology and medical-grade LEDs to deliver a soothing and relaxing experience that promotes meaningful benefits. LightStim Elipsa wirelessly connects to the HydraFacial Syndeo, providing treatment analytics to better address client needs. “The introduction of Elipsa marks a huge milestone for LightStim, rounding out our product portfolio and filling a much-needed gap for growth,” says Joniann Marchese, LightStim President. “Beauty and wellness have always been at the forefront of everything we do here at LightStim, and it is a common goal with HydraFacial. Together, our missions match up perfectly with the growing focus on health and wellness, and we look forward to building awareness and expanding across the U.S. and most excitingly, globally.” Beyond expanding to new providers in the U.S. and, eventually, global markets, this partnership encourages adoption of other LightStim products within the brand’s professional and consumer portfolios. LightStim offers FDA Cleared devices including its LED Bed, Professional ProPanel line, and at-home consumer devices that target specific areas of concern inclusive of LightStim for Wrinkles, Pain and Acne. For more information on Elipsa for consumers and licensed professionals visit LightStim.com and LightStimPro.com, respectively. About LightStim LightStim has been the global leader in both professional and consumer markets for over 20 years, with patented technology, certifications and FDA Clearances. The family-owned and operated company proudly designs, engineers and manufactures all LightStim devices inside their Irvine, California facility to ensure paramount quality, reliability and effectiveness of the entire LightStim collection. Touted amongst dermatologists, plastic surgeons, medical doctors, estheticians, professional athletes, recovery and wellness clinics, and the beauty industry elite, the innovative brand continues to pioneer and revolutionize the face and body of beauty and wellness. Beauty editors and social influencers have joined the convergence of LightStim aficionados alongside industry professionals, propelling LightStim to earn kudos in hundreds of top publications including Vogue, InStyle, Women’s Health, Glamour and The New York Times. For more information, visit LightStim.com, and follow on Instagram, YouTube and LinkedIn. About The Beauty Health Company The Beauty Health Company (NASDAQ: SKIN) is a global category-creating company focused on delivering beauty health experiences by reinventing our consumer’s relationship with their skin, their bodies and their self-confidence. Our flagship brand, HydraFacial, created the category of hydradermabrasion by using a patented Vortex-Fusion Delivery System to cleanse, peel, exfoliate, extract, infuse, and hydrate the skin with proprietary solutions and serums. HydraFacial provides a non-invasive and approachable experience with a powerful community of aestheticians, consumers and partners, bridging medical aesthetics to beauty to democratize and personalize skin care solutions across ages, genders, skin tones, and skin types. HydraFacial is available in over 90 countries with an install base of over 21,000 Delivery Systems providing millions of experiences to consumers each year. Find a local HydraFacial at https://hydrafacial.com/find-a-provider/. For more information, visit www.beautyhealth.com. Contact Details Rell Marketing + Communications Linsey Tilbor ltilbor@rellmc.com

June 29, 2022 08:05 AM Eastern Daylight Time

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Know Your Back Story Campaign

YourUpdateTV

According to a new landmark survey, Mobility Matters: Low Back Pain in America conducted by Harris Poll, more than 72.3 million U.S. adults self-report they have chronic low back pain (CLBP)1 and 78% do not know that an enlarged ligament can be the cause. But there is hope for people who have been suffering with chronic low back and leg pain. Recently, Dr. Denis Patterson, specialist in neurological disorders and musculoskeletal issues and his patient, Lee Davis conducted a satellite media tour to talk about the “ Know Your Back Story ” campaign, a national health awareness campaign that educates and encourages millions of people with chronic low back pain, due to pain, numbness, heaviness, or tingling in back, legs, or buttocks when standing or walking, and their physicians to learn more about their “back story”, the potential cause, lumbar spinal stenosis (LSS), the importance of looking for the enlarged ligament, screening, and potential treatment options. A video accompanying this announcement is available at: https://youtu.be/dokXFqXWQiQ Lumbar spinal stenosis, or LSS, is a condition in which the lower spinal canal narrows and compresses the nerves in the lower back and up to 85% of spinal canal narrowing is caused by an enlarged ligament.2 People with LSS typically experience a variety of symptoms that affect daily life, including low back and leg pain and limited mobility. People with LSS often feel pain, numbness, tingling, or heaviness when standing or walking that is relieved by sitting, bending forward, or sleeping curled in the fetal position. While generally found in people over the age of 50, the likelihood of developing LSS increases with age. The Know Your Back Story campaign addresses the physical and emotional aspects of health and mobility as it relates to chronic low back pain and includes: · Landmark Survey - Mobility Matters: Low Back Pain in America - Harris Poll survey that reveals misconceptions about chronic low back pain and need for education about the impact on mobility, quality of life, and the right spine health doctor to go to who can diagnose and outline treatment options available. · The first-ever Mobility Index to demonstrate how people should be moving through the decades of their lives without chronic low back pain. · #LookForTheLigament Education and Experiential Mobile Unit tour visits New York City, Philadelphia, Washington, DC, Sarasota, and West Palm Beach to educate, engage, and increase awareness about the enlarged ligament as a potential cause for low back pain and encourage people to be screened for LSS. This experiential mobile unit includes: Visualization stations exploring why LSS symptoms occur, tips on how to identify symptoms, how an enlarged ligament impacts spine health, and potential for a mild® Procedure treatment option Immersive 3D journey down the spinal canal to the lumbar region that explores the enlarged ligament, spine degeneration and how mild works Interactive Ligament Kiosk features an animated Mobility and the Enlarged Ligament education program that demonstrates the spinal compression inherent with LSS and its effect on pain, posture, and mobility; a Look for the Ligament swipe engagement for people to view and compare MRI images of a healthy ligament against an enlarged ligament; and How Do Doctors Describe LSS? Module filled with a colorful list of analogies doctors often use to explain the condition to patients · Interactive Motion Memoir iPads, featuring our writing program developed with award-winning author, certified therapist, and founder of the National Association of Memoir Writers (NAMW), Dr. Linda Joy Meyers, that provides tips and encouragement for people to write their own memoir vignette tracing their history of low back and leg pain so that their next chapter might be pain free. Also highlighted are mild patients telling their personal back stories · Campaign website: KnowYourBackStory.com is the online hub for all elements of the campaign including how to find a spine health doctor. How can people get help? Visit KnowYourBackStory.com for information about LSS and find a spine health doctor to have a conversation about the steps you can take to stand longer, walk farther, and get moving! Also, learn more about how to write/submit your personal low back story to address the physical and emotional aspects of your experience. How can healthcare providers get involved? Visit KnowYourBackStory.com for more information about how you can educate and identify patients, learn more about patient misconceptions when it comes to chronic low back pain, LSS, and potential treatment options such as the mild Procedure and more. --------------------------- About Dr. Denis G. Patterson, DO Board Certified Pain Medicine Board Certified Physical Medicine and Rehabilitation Nevada Advanced Pain Specialists Reno, NV Dr. Patterson is a specialist in common and complex neurological disorders and musculoskeletal issues. He is an expert in electrodiagnostics (nerve conduction studies and electromyography) which aid in the diagnosis of nerve disorders. He utilizes non-surgical methods such as bracing, medications, physical therapy, spinal injections, and neuromodulation for the treatment of acute and chronic pain disorders. Dr. Patterson earned his undergraduate degree at the University of Colorado at Boulder and his medical degree at Michigan State University in East Lansing, Michigan. He successfully completed a residency in Physical Medicine and Rehabilitation at the Mayo Clinic in Rochester, Minnesota. After residency, Dr. Patterson completed a comprehensive Interventional Pain Management Fellowship at Emory University in Atlanta, Georgia. He became dually board certified in Pain Medicine and Physical Medicine and Rehabilitation in 2007. Upon completion of his medical training, Dr. Patterson moved to Reno, Nevada. Since that time, he has been helping patients in the greater Reno area with acute and chronic pain needs. About Lee Davis, Dr. Patterson’s Patient Lee is a retired former police officer, bus driver · Symptoms: Chronic pain, difficulty walking on hardwood stage, severe muscle spasms · Prior Treatments: Laminectomy discectomy, fusion, ESIs, nerve blockers · Procedure: September 2020 · After mild procedure: Only feels pain when it is cold due to arthritis, “mild has been a miracle, sleep is much better”. Now off anti-depressants. About Vertos Medical Inc. Vertos Medical Inc. is a medical device company committed to developing innovative, minimally invasive treatments for lumbar spinal stenosis (LSS). mild®, its proprietary technology, is a safe and minimally invasive outpatient procedure designed to restore space in the spinal canal through an incision smaller than the size of a baby aspirin. Vertos empowers healthcare providers and patients with minimally invasive treatments for LSS. After witnessing the impact that LSS has on millions of patients’ quality of life annually, it became the company’s mission to help patients suffering from low back pain reclaim their quality of life using the simplest, safest, most durable, and early treatment available. Allowing patients to get back to what matters most to them is what matters most to Vertos. From playing with their grandkids or golfing with friends to getting a better night’s sleep and doing it all over again, Vertos want to help patients find joy every day by increasing their mobility and reducing their pain — in the least invasive way. About the mild® Procedure The mild Procedure is an FDA-cleared early treatment option that addresses a major root cause of Lumbar Spinal Stenosis (LSS) – primarily a degenerative, age-related narrowing of the lower spinal canal that causes symptoms of pain and numbness in the lower back, legs, or buttocks. mild® treats this condition by removing excess ligament tissue to restore space in the spinal canal. mild is the only treatment with a safety profile similar to an Epidural Steroid Injection (ESI), and the lasting relief expected from back surgery3 and an option to consider when conservative therapies such as physical therapy, pain medication, and chiropractic treatments are not providing adequate relief. Using specialized mild devices physicians remove excess ligament compressing the spinal canal, through a single, tiny incision smaller than the size of a baby aspirin (5.1-mm). 1 Mobility Matters: Low Back Pain in America, Harris Poll Survey, 2022. View data and full summary at KnowYourBackStory.com. 2 Hansson T, Suzuki N, Hebelka H, Gaulitz A. The narrowing of the lumbar spinal canal during loaded MRI: the effects of the disc and ligamentum flavum. Eur Spine J. 2009;18(5):679-686. Doi:10.1007/s00586-009-0919-7. 3 Benyamin RM, Staats, PS, MiDAS ENCORE Investigators. mild® is an effective treatment for lumbar spinal stenosis with neurogenic claudication: MiDAS ENCORE Randomized Controlled Trial. Pain Physician, 2016;19(4):229-242 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

June 28, 2022 04:30 PM Eastern Daylight Time

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