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Showstoppers® Gears Up For In-Person And All-Digital Events For CES 2022

ShowStoppers

ShowStoppers ® is gearing up to produce its signature press-only showcase events for journalists to discover new tech for work, home and play during CES 2022. ShowStoppers @ CES 2022 will be in held in person at the Wynn Hotel in Las Vegas on Wednesday, 5 Jan. 2022. For journalists and companies not traveling to Las Vegas, ShowStoppers will also stream press conferences during the week of 10 January on ShowStoppers TV, the acclaimed digital platform that launched in April 2020. ShowStoppers TV broadcasts live and on-demand events that enable marketers, brands, startups, industry leaders, innovators and PR teams to pitch new products and engage in conversation with journalists around the world. “We are so excited to return to Las Vegas – home to ShowStoppers @ CES for more than two decades,” said Dave Leon, partner, ShowStoppers. “We look forward to seeing many new and returning faces. Companies are telling us how much they look forward to connecting again with journalists, in person, to launch new products, services and apps, to share product demos, to drive brand awareness, and generate news coverage and product reviews.” The in-person and digital ShowStoppers press events will organize product launches, sneak previews and hands-on demonstrations for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics, smart cities or blockchain; to apps and hardware that drive mobile and desktop innovation; to space tech, wearables, IoT, appliances, entertainment, green energy, anti-pandemic technologies, and more. Health and safety are a top priority for ShowStoppers. Taking lead from CES, ShowStoppers will require all in-person attendees, exhibitors and staff to provide proof of COVID-19 vaccination. ShowStoppers continues to monitor guidelines from the Centers for Disease Control and Prevention, Nevada and Clark County. ShowStoppers will follow applicable federal, state and local laws, and is working with the Wynn as it updates rules for events at the hotel. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, dave@showstoppers.com, +1 845-821-6123. For press registration, please contact Steve Leon, sl@showstoppers.com, +1 310-936-8530. Contact Details ShowStoppers Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

September 28, 2021 09:15 AM Eastern Daylight Time

Velocity Global launches next-gen technology to power its global work platform

Velocity Global

Platform eliminates friction to manage any talent anywhere, anytime in a single click Proprietary technology delivers a seamless cloud experience for clients and talent Velocity Global scales its leading global work platform with the launch of its next-generation technology. Built on proprietary code and best-in-breed cloud solutions, the latest version streamlines the client and talent experience to deliver real-time insights to compliantly manage distributed teams. Velocity Global unveiled the technology experience at the HR Technology Conference and Exhibition in Las Vegas. “Our global work platform delivers compliance, accuracy, flexibility, and customization, which inspired our next-generation technology for a seamless client and talent experience,” said Dave Martelon, Velocity Global chief technology officer. Velocity Global’s next-generation technology introduces several features including: Streamlined Supported Employee Onboarding: New team members are guided through a seamless step-by-step experience customized to their country of employment. Interactive Global Dashboard: Clients can view all of their supported employees and their employment status across the globe at a glance, and drill down into details at the country level. Simple Time Off Management: Clients view and approve time off requests for all supported employees in one place. Flexible Payroll Requests: Clients generate, view, and manage recurring and one-time payment requests based on their custom payroll schedule with ease. Consolidated Invoicing and Payments: The platform generates consolidated invoices so clients can pay their talent with a single click of a button. 3rd Party Integrations: The platform is built to reduce the overhead of manual data entry through integrations with clients’ internal systems. “Our team makes the complex simple,” said Martelon. “We built a proprietary infrastructure that connects with leading talent management systems and removes friction for clients and HR departments. The underlying infrastructure is flexible and enables the future of work.” Velocity Global’s work platform combines the company’s proprietary cloud-based workforce management technology, personalized expertise, and unmatched global scale to build globally distributed teams. More than 1,000 clients rely on Velocity Global’s platform without the need to set up their own legal entities in other countries or other states. Velocity Global is exhibiting at HR Technology Conference and Exposition at booth #5514. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

September 28, 2021 06:01 AM Pacific Daylight Time

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Marquee investors rally into Coinrule funding round as auto crypto trading takes off

Coinrule

Fintech startup Coinrule which provides individual and retail cryptocurrency investors an automated crypto trading platform for their assets, has today announced a $2.2m seed funding round. A range of decorated tech founders and investors participated in the round including Fitbit founder James Park, Twitch founder Kevin Lin, Kayak founder Paul English and a fund in which Naval Ravikant is an investor among others*. Coinrule has also joined the YCombinator S21 cohort. Founded in 2018, by Gabriele Musella, Oleg Giberstein and Zdeněk Höfler, Coinrule enables cryptocurrency investors to create and test automated trading strategies for their assets to benefit from market opportunities but also to protect them against adverse events. It was created with the mission to increase the accessibility of trading strategies and models, typically the preserve of investment banks and hedge funds, for anyone. In effect, Coinrule provides algorithmic trading without having to learn a single line of code. Users can access one of 4 plans: one is free, the others charge a tiered fee for Hobbyist, Trader and Pro plans. Gabriele Musella, co-founder of Coinrule commented: “Coinrule is perfectly placed between two super trends, hyper financialization and the growth of automation in the world. We are bridging these trends to bring everyday crypto currency holders the opportunity to seize market opportunities. This funding and joining the YCombinator programme has put us in a good place to deliver our mission for financial inclusion by giving people the tools to compete in a new world of trading.” Coinrule has grown rapidly over the last 12 months and now has over 80,000 users trading assets worth £100m every month. In any given month, users are creating over 100,000 strategies on the platform as they seek greater ownership of their assets. “Crypto trading volumes account for over 10% of US equity trading and there are more than 60m active crypto traders worldwide. Moreover, our insights tell us there are some 360m people owning crypto assets worldwide with 82% who are keen to act quickly to market changes but feel constrained by the lack of means to do so. The opportunity is clear and present for Coinrule to help a range of people with crypto assets to generate value and protect their assets. Over the next 5 years, we plan to expand our user base to over 2 million and automate $100 billion in crypto trading volume” added Gabriele Musella. “The world of finance is changing. Up to 90% of global markets are managed by bots and run by investment banks and hedge funds, leaving the average investor with few tools to compete. Learning to trade manually is difficult and time consuming and the relative knowledge of professional and hobbyist investors is very different, and so is their access to opportunities.” Coinrule's vision is to become an investment ecosystem that allows users to backtest strategies, copy trades from expert investors in the marketplace, find arbitrage opportunities and automatically find the best prices across exchanges. Coinrule has already integrated it’s offering with global crypto exchanges including Coinbase, Binance, Kraken, Bitstamp among others. Gabriele Musella concluded: “The new world of finance requires levelling the playing field between regular traders and hedge funds. Until that point is reached, we will continue to innovate and increase accessibility of the Coinrule platform to all. Long term, we intend to expand into traditional assets such as stocks as well as the new field of Decentralised Finance. Adding decentralised apps to Coinrule strategies would open endless opportunities like staking coins, smart routing and trading synthetic assets. All of this will be possible from one single interface enhanced with the power of automation.” Coinrule is uniquely positioned to become the link between the old world of finance and the new, offering an automated SaaS trading solution across all assets and platforms, * Other investors include: Matteo Franceschetti’s Superfund (Founder of Eight Sleeps), Zilliqa Capital (a blockchain crypto fund), YC Alums Fund, Urban Innovation Fund (a Silicon Valley fund), NZVC, Startup Leadership Program (SLP Angels), CV VC, Kube VC, NV Ventures, Christophe Lassuyt, Robin Bade, Justin Hamilton, Stelios Gerogiannakis and Dan Scarfe. About Coinrule Coinrule enables retail investors with crypto assets to automate their investments across multiple platforms to protect your funds and catch the next great market opportunity - algorithmic trading without having to learn a single line of code. Coinrule was founded by Gabriele, Oleg and Zdenek in 2018 to help more people take control of their cryptocurrency assets. In doing so, this will inspire normal people to learn more about investing and access trading tools that are currently only available to professional traders. Contact Details Coinrule Bilal Mahmood +44 7714 007257 press@coinrule.com

September 27, 2021 09:00 AM Eastern Daylight Time

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D8.co to Launch 1-Hour Delivery for Delta-8 THC Products

D8 Holdings, Inc.

D8.co the market leader in hemp-derived Delta-8 THC —today announced it is launching 1-hour delivery for consumer orders throughout the United States. D8.co will deliver their award winning Delta-8 carts, Delta-8 disposables, and Delta-8 gummies to any customer within 1-hour in a 25-mile radius of any professional NFL team. Outside that radius customers will receive next day packages at the latest. “The largest problem we have is fulfillment and delivery,” said Chris Duffield, CEO of D8.co. “Anyone shipping consumer goods knows that all the carriers are a current nightmare. We have shipped thousands of packages priority and the majority show up two or three days late, with far too many getting lost or stolen. If a customer places an order after cutoff on Friday, they have to wait an additional three days. Customers want our products, and they want them immediately.” The first six states D8.co will integrate into their program are Texas, Georgia, Florida, Minnesota, Ohio, and North Carolina. The company will expand into the rest of the U.S immediately, with full integration expected to take approximately 45 days. “We have more than 50 major fulfillment centers locked in that are centrally managed from our cloud technology. Once an order is placed, our customers will receive an email and text where they can track our drivers all the way to delivery,” said Hugh McPherson, EVP of D8.co. D8.co expects to immediately double online sales with the new integration. “We are extremely excited to launch 1-hour delivery,” said Duffield. “We just became the largest cannabis company in the United States, which makes us a prime acquisition target. I’m very proud of our core team and all the hard work everyone has put in to make D8 the number one brand in the market.” About D8.co D8.co is based in Colorado and Miami with satellite offices in Las Vegas and Los Angeles. The company is an assembly of the top hemp and cannabis minds in the country. With backgrounds in extraction, chemistry, manufacturing, marketing, distribution, and legal, the D8 team came together organically around this elusive, but extremely powerful molecule to create a new category of products. More info at www.d8.co. Contact Details D8.co Chris Duffield +1 424-333-2112 chris@d8.co Company Website https://d8.co/

September 23, 2021 12:26 PM Eastern Daylight Time

Game-Changing New Feature, SimpliFi™, Changes the Way IR Pros Issue Market-Moving News

News Direct

Contact Details Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

September 23, 2021 11:07 AM Eastern Daylight Time

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BEASY, a Blockchain-as-a-Service technology company, selects Texture Capital’s online marketplace for digital security offering

Texture Capital

Texture Capital Inc., the Institutional Marketplace for Private Capital, today announced that BEASY, a startup formed to make the benefits of blockchain easy to achieve throughout the consumer and enterprise value chains, has selected Texture’s online marketplace for their digital security offering. Texture Capital will support capital raising and secondary market trading of the BEASY digital tokens, enabling BEASY to reach a broader network of investors and enable potential secondary market liquidity opportunities in the future. BEASY—a.k.a. Blockchain Made Easy - is a Blockchain-as-a-Service technology company focused on developing blockchain solutions that enable a broader range of stakeholders, from consumer to the enterprise, to participate in the blockchain economy. Significant growth of blockchain adoption is expected, from digital currencies to non-fungible tokens (NFTs), to supply chain management at the global enterprise-level, with t he global Blockchain Market expected to grow by US$ 15.1 Billion by 2024 at a CAGR of 69.3% in the given forecast period 1. However, many organizations continue to face challenges when implementing blockchain at the technical, strategic, and organizational levels. BEASY makes blockchain easy for customers. Through a user-friendly, comprehensive approach, BEASY develops products and services that aim to offer best-in-class pricing, functionality, compliance and customer support. “The first application of BEASY technology, AthleteChain, provides a turnkey business management platform to enable professional and college athletes to create, issue and manage NFTs”, said Richard Johnson, CEO of Texture Capital. “We believe BEASY is well positioned to benefit from continued growth in NFTs and the blockchain economy overall 1.” “As developers of self-service NFT tools and capabilities for artists and athletes, it makes sense for BEASY to issue equity via Digital Securities”, said Bob Kramich, CEO of BEASY. “We have been impressed by Texture Capital’s expertise, track record, and holistic approach to issuance and secondary trading via blockchain technology which aligns closely with BEASY’s commitment to serve creators and their supporters in modern, flexible ways.” [1] https://www.marketwatch.com/press-release/blockchain-market-report-2021-global-industry-size-competition-trends-and-growth-opportunities-to-2028-2021-07-02 About Texture Capital Texture Capital, the institutional marketplace for private capital, is a technology-driven marketplace for institutions and issuers to more efficiently and directly participate in the private markets, improving liquidity, transparency, and access. We leverage blockchain technology and smart contracts to streamline the current market structure for private placements; supporting the primary issuance and secondary trading of digital securities through a regulated broker- dealer and a registered ATS. Please visit https://texture.capital for more information and to stay informed of future updates. About BEASY Blockchain Made Easy, LLC, dba BEASY, was formed to make the benefits of blockchain easy to achieve throughout the consumer and enterprise value chains. Our initial focus is on the multi-billion-dollar annual North American Sports & Entertainment markets, through the commercialization of a scalable blockchain platform designed to meet the demands of small, mid-sized, and large businesses. BEASY leverages advanced, proprietary blockchain technology to deliver business applications that enable our individual and enterprise customers to curate their complex and fluid professional, philanthropic, and business activities. Important: An investment in BEASY is speculative, involves a high degree of risk and that investors must be prepared to bear the economic risk of their investment for an indefinite period of time and be able to withstand a total loss of their investment. BEASY has a limited operating history, which makes it difficult to predict future operating results. Failure to manage our growth may adversely affect their business or operations. BEASY has a history of losses. Failure to achieve profitability or generate positive cash flow from operations in the near future, may impact their ability to raise additional capital, obtain financing or monetize significant assets. BEASY or its technology may be the subject of cyber-attacks, which may result in security breaches and the loss or theft of assets, which could expose BEASY to liability and reputational harm and could seriously curtail the utilization of BEASY’s services or technology and could result in claims against BEASY. BEASY's success will be dependent on its ability to hire, retain or motivate qualified personnel. Blockchain is a new technology and unproven in financial markets. There is no guarantee that tokenization will enable any secondary market liquidity in the future and your investment may remain illiquid. Contact Details Texture Capital CJ Lengua +1 347-524-1100 cj@texture.capital Company Website https://www.texture.capital

September 23, 2021 10:02 AM Eastern Daylight Time

MOVE Network announces strategic investment and cooperation agreement with AVATAR (Avalanche Asia Star Fund)

MOVE Network

HONG KONG SAR - Media OutReach - 23 September 2021 - MOVE Network is thrilled to announce a strategic investment and cooperation agreement with AVATAR（Avalanche Asia Star Fund). MOVE Network will work with AVATAR to deploy NFT, DeFi, GameFi and metaverse functions on the Avalanche (AVAX) eco-system. “ We see NFTs as the gateway to creating a multilayered metaverse. DeFi + NFT creates a new NFTFi industry. We aim to pioneer this trend and believe that Avalanche with one of the fastest smart contracts platform in the blockchain industry will help us bring this mainstream. We are very excited to have the opportunity to work with Avalanche and AVATAR ” said Bernard Lee, CTO at MOVE Network. About MOVE Network MOVE Network is a leading NFT aggregator covering a wide range of NFT products. MOVE Network allows enterprises and start-ups to obtain value by using blockchain technology to trade, pledge, create and auction NFT assets. Users will be able to use MOVE Network to access NFTS from different industries including entertainment, music, art, and e-sports. Learn more about MOVE Network Website: https://www.movenetwork.io Twitter: https://twitter.com/movemovenetwork Facebook: https://www.facebook.com/movenetworkofficial Instagram: https://www.instagram.com/movenetwork_official/ Medium: https://medium.com/move-network About Avalanche (AVAX) Avalanche is an open, programmable smart contracts platform for decentralized applications. Avalanche is the fastest smart contracts platform in the blockchain industry, as measured by time-to-finality, and has the most validators securing its activity of any proof-of-stake protocol. About Avalanche Asia Star Fund (AVATAR) Avalanche Asia Star Fund is an independent venture fund formed by leading Asia VCs, dedicated to funding development of Avalanche’s ecosystem in Asia. AVATAR intends to invest in DeFi, NFT, industry infrastructure, and ecosystem development projects. AVATAR is composed of an experienced team of leaders from Goldman Sachs, JPMorgan Chase, Tsinghua University, Peking University, and Carnegie Mellon. Contact Details MOVE Network Media Contact marketing@MOVEnetwork.io

September 23, 2021 09:00 AM Eastern Daylight Time

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News Direct Launches SimpliFi™, An Industry-First Feature To Streamline Earnings Release Distribution

News Direct

News Direct, the state-of-the-art news and content distribution service designed to meet the demands of modern media outreach, today introduced SimpliFi, an innovative feature that streamlines the process of creating and distributing financial content, including earnings releases, mitigating security risks and maximizing cost savings in the process. This first-of-its-kind software will allow issuers to save countless hours of wasted productivity, and potentially thousands of dollars in distribution costs. SimpliFi enables IR professionals to copy and paste their earnings content – including tabular data – directly into the News Direct Content Studio. From there, secure sharing capabilities allow key stakeholders to comment on drafts in a protected environment where changes can be made and tracked within the Content Studio with automated version history - minimizing any risk of issuing an incorrect version. "Earnings periods are often a stressful time for IROs," observed Gregg Castano, CEO and founder of News Direct. "SimpliFi puts an end to the tedious workflow that has long defined the process. The endless back-and-forth with newswire editors, often including multiple revisions, resubmissions, and waiting anxiously as deadlines approach, are now a thing of the past. We are finally bringing the disclosure process into the 21st century, with proprietary technology to ease the major pain points that have plagued investor relations professionals for decades." IR professionals have no room for error when it comes to disclosing financial information, for this reason, format retention is a key feature of SimpliFi – from bullets to footnotes, the original document format is preserved when migrated into the New Direct Content Studio. SimpliFi also allows for effortless editing of financial tables; its inclusive editing tools enable issuers to easily adjust cell content or table structure so all numerical values and data are optimized for distribution. The workflow advantages of SimpliFi are coupled with industry-leading security safeguards that protect information integrity on multiple levels. News Direct's platform eliminates the role – and potential risk – of human newswire editors, many working from home, from having access to highly sensitive information prior to market disclosure. With News Direct, issuers retain total control of their most sensitive information, exercising discretion as to the timing of their release to the investment community, without the involvement of intermediaries. Additionally, the innovative News Direct platform is built with cloud isolation technology and advanced encryption protocols, providing the industry's highest level of protection. And lastly, News Direct solves another major issue for publicly traded companies – the often exorbitant cost of earnings releases, which can total thousands of dollars. News Direct's flat-rate pricing model, regardless of word count, is both cost-efficient and completely transparent. To learn more about News Direct, please visit https://newsdirect.com. About News Direct News Direct provides news and content distribution for PR, IR, Corporate Communications and Marketing professionals. Our automated platform delivers a completely-reimagined, intuitive workflow, industry-leading security, transparent, flat-rate pricing and actionable analytics. Further, News Direct has deployed an array of innovation including advanced automation, isolation cloud technology and custom software for the most dynamic, efficient and flexible platform available today. To learn more visit newsdirect.com or follow us on LinkedIn, Twitter, Facebook, Instagram or YouTube. Contact Details Kevin Pryor +1 212-334-9753 newsdirect@n6a.com Company Website http://www.newsdirect.com

September 22, 2021 11:07 AM Eastern Daylight Time

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Self Esteem Brands Expands Digital Agency of Record Partnership with Goodway Group

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has expanded its Digital Agency of Record partnership with Self Esteem Brands. The growing relationship builds on Goodway Group’s success with Self Esteem Brands’ Anytime Fitness and Waxing the City. Self Esteem Brands is now bringing on Goodway Group - a recognized leader in multi-location and digital marketing - to manage local marketing efforts for franchisee owners of The Bar Method and Basecamp Fitness. Self Esteem Brands chose Goodway Group for its deep expertise in the multi-location space as well as its proven knowledge to successfully strategize and execute on local and national campaigns. Goodway Group’s holistic approach to digital media strategy - which includes multiple channels such as Search, Social, Programmatic Display, Video, Advanced TV, Audio, Broadcast TV - along with previously demonstrated success in the areas of performance and service through innovative methods secured Goodway Group the local marketing business for all four Self Esteem Brands: Anytime Fitness, Waxing the City, Basecamp Fitness and The Bar Method. The partnership is focused on growing brand awareness and driving new customer acquisition in the US. Internationally, Goodway Group will support Self Esteem Brands via its U.K.-based sister company CvE, with a specialty in global consultative services, to drive franchise development efforts to acquire master franchisees and introduce the fitness brands to new regions. “Throughout our relationship, Goodway Group has been an invaluable resource. Using their deep understanding of the complexities of franchise marketing they’ve supported our corporate marketing team and thousands of franchisees from strategic guidance to media execution and optimization,” said April Anslinger, Global Chief Marketing Officer at Self Esteem Brands, LLC. “They continued to be a strong partner to us during the pandemic, offering transparency and trust, and demonstrating their value through deep insights and innovative, forward-thinking marketing guidance. We are happy to enter into this new phase of our partnership, and capitalize on the energy of consumers, who are more fitness-minded than ever before.” In addition to media buying services, Goodway Group is providing data and analytics capabilities. Its custom-built tech stack offers access to award-winning dashboards that demonstrate campaign performance at the franchisee level. Layered in with machine learning and proprietary algorithms, the Realvalue® suite of algorithms optimize campaign performance to create maximum efficiency with more marketing investment going directly to working media. Goodway Group’s award winning tech stack also provides insights that uncover cross-channel analytics that lead to further campaign effectiveness and efficiencies. “We are honored to engage with Self Esteem brands as their Digital Agency of Record for Anytime Fitness and Wax in the City brands and guide their business to new heights,” said Jay Friedman, President at Goodway Group. “Our multi-location experience is a perfect fit for their needs. We have the right team, technology and strategic understanding of both franchisee and brand needs at the corporate level to create digital strategy and execute campaign management that moves customer acquisition and franchisee growth. Two important factors that directly tie to revenue.” Goodway Group’s previous work with Anytime Fitness has been recognized for several awards including The Drum’s Digital Advertising Awards US 2020 for Most Effective Programmatic Media Partnership, as well as a Finalist in the AdExchanger Awards 2020 for Best Programmatic Capabilities by an Agency and New Membership Campaign. Goodway Group worked with Anytime Fitness for their 2021 New Year’s campaign to bring new members to their gyms. From late December through the end of January, Goodway executed a lead generation campaign by boosting the company’s share of voice (SOV) and creating actionable data through paid social and search as well as cross-device display and connected TV. This allowed Goodway to identify potential prospects, optimize retargeting and use forecasting models to modify their ad spend week to week based on current targets within the pipeline. The campaign surpassed its lead generation goal and attracted 127% of its new member goal. Goodway worked with Self Esteem Brands on a number of other campaigns as well, including a boost in digital awareness for the Anytime Fitness brand, which resulted in an 11.7% lift in awareness. About Goodway Group Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Bridget Callahan +1 631-338-7248 bridget@kitehillpr.com Company Website https://www.goodwaygroup.com/

September 22, 2021 10:00 AM Eastern Daylight Time

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