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New Research from DIRECTV Advertising and Publicis Media Finds 97% Of Consumers View Long-Form As Preferred Premium Content

DIRECTV Advertising

DIRECTV Advertising, a trailblazer in addressable TV solutions, and Publicis Media, the media division of global communications leader Publicis Groupe, today released a study titled Premium, Defined: Long-Form Content Drives Ad Success. The joint study was fielded by Vital Findings in May 2024 and uncovers consumers’ definition of premium content and their sentiment towards the ads that appear within it. The research found that 97% of viewers consider long-form content to be the most premium and that watching long-form premium content elicits positive emotions, with almost 9-in-10 saying it’s a good use of their time. “DIRECTV has been at the forefront of entertainment and innovation for three decades. Viewer habits have certainly shifted over time, but what remains consistent is that TV and premium content offer a truly leaned-in experience that forges deep personal connections,” says Amy Leifer, Chief Advertising Sales Officer for DIRECTV Advertising. “DIRECTV Advertising brings together brands with the deeply engaged audiences that matter most to them”. Advertising within long-form premium content has long been a fixture on media plans. As more ad-supported services enter the market, most viewers are willing to watch ads in exchange for free or discounted subscriptions. 62% say they appreciate that brands advertising in long-form premium content make it more affordable to view. Not only do viewers recognize the value in advertising but they are also taking action. Two-in-three report having purchased a product they’ve seen advertised within long-form premium content. Still, the type of content considered ‘most premium’ varies across audiences and the report covers five distinct segments based on what ‘premium’ means to them. "Viewers follow good content wherever it lives, which is why it is a challenge to put a universal definition on what 'premium' means to consumers,” said Liz Leonard, EVP, PMX Lift. “However, we know that long-form content continues to be a vital part of advertisers’ video mix due to perceived content quality and integrity, as well as having a proven track record of driving strong engagement and business outcomes." In the coming months, brands will be able to activate these valuable segments within the DIRECTV footprint and across media with PMX Lift. The full-length report is now available at directvadvertising.com/insights/. # # # Methodology The data cited in this release is based on a quantitative survey of n=3,000 consumers representative of the US population ages 18-74. The survey was fielded online May 1st - May 15th, 2024 by Vital Findings. About DIRECTV Advertising DIRECTV Advertising is a pioneer in the converged addressable space, delivering industry leading audience-based, digital, and innovative media solutions. Employing our decades of experience, we empower advertisers to address and engage their audience at scale while continuously measuring campaign impact against brand goals to unlock insights and optimize future campaigns. About Vital Findings Vital Findings is an award-winning insights agency driven by the conviction that insights should not just inform but inspire. Our mission is to elevate the way businesses interact with data, transforming it from abstract numbers into compelling narratives and visual stories that resonate. We believe that when insights are experienced, not just observed, they have the power to ignite creativity, foster innovation, and lead to more informed and impactful decision-making. About Publicis Media Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, Epsilon and Profitero. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide. Contact Details Kite Hill PR Alexandra Morrison alexandra@kitehillpr.com Company Website https://www.directvadvertising.com/

August 21, 2024 09:21 AM Eastern Daylight Time

Tailored Canvases Launches New Collection for Coffee Lovers Embracing Home Brewing.

Rev Up Marketers

Tailored Canvases, a leader in custom home décor, has introduced a new coffee-themed collection, designed for the growing number of Americans who prefer brewing their coffee at home. This collection offers a range of customizable artwork that enhances the home-brewing experience, making it feel like a personal cafe. As more consumers opt for the convenience and cost savings of brewing coffee at home, Tailored Canvases have responded with designs that bring the essence of a coffeehouse into any kitchen. The new collection features a variety of options, including artistic representations of coffee brewing processes and personalized quotes, allowing customers to create a space that truly reflects their love for coffee. One of the highlights of this collection is the inclusion of decorative coffee shop style artwork, which adds a touch of cafe ambiance to the home. Each piece is crafted with high-quality materials, ensuring durability and a lasting impact on any room’s décor. Tailored Canvases invites coffee enthusiasts to explore this new collection and discover how easily they can transform their kitchen or dining area into a cozy, coffee-inspired retreat. The collection is now available for purchase, offering a unique way to celebrate the home-brewed coffee trend. For more information and to view the full range, visit https://tailoredcanvases.com/. About Tailored Canvases Tailored Canvases is a leading provider of custom home décor, specializing in personalized canvas prints that cater to a wide range of themes and styles. With a commitment to quality and customer satisfaction, Tailored Canvases offers unique products that help customers create spaces that reflect their individual tastes and preferences. Contact Details Tailored Canvases Harel Levy support@tailoredcanvases.com Company Website https://tailoredcanvases.com/

August 16, 2024 06:51 AM Eastern Daylight Time

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Notable Live Announces Partnership with NFL and Tennessee Titans Great, Chris “CJ2K” Johnson

Notable Live

Notable Live, a digital platform that facilitates exceptional fan experiences is today announcing that former NFL and Tennessee Titans running back Chris “CJ2K” Johnson has joined its team as a brand ambassador focused on athlete relations and outreach. Johnson joins the Notable Live team to introduce athletes to the platform and encourage current and former athletes to extend the fan experience beyond the playing field through in-person and virtual events, e-commerce offerings, and curated fan experiences. “Over the past year I’ve developed a meaningful relationship with the Notable Live team to connect with my fans, build a community, and help my legacy live on by sharing items from my playing days with my fans,” said Johnson. “I look forward to growing my relationship with Notable Live and sharing with some of my former teammates and colleagues the unique opportunity the platform provides.” “This is an exciting day for Notable Live. From day one, Chris utilized the Notable Live platform to create unique activation opportunities for his fans and quickly became an asset to our company,” said Mike Antonucci, co-founder and CEO of Notable Live. “We are thrilled to expand our relationship with Chris as a former player and now power user of the platform,” said Antonucci. “We look forward to what we can accomplish together and remain focused on bringing new and unique opportunities to the Notable Live community.” Fans can browse and bid on current inventory from Johnson and other NFL legends in the Notable Live on eBay Store ( https://www.ebay.com/str/notablelive ). About Notable Live Notable Live was co-founded in 2018 by fan Mike Antonucci and NFL Hall of Fame player Emmitt Smith to create a unique platform providing fans with unparalleled access to their favorite notables via virtual interactive events, in-person experiences, and curated e-commerce offerings. Notable Live has a mobile app available on the App Store and Google Play that puts fans “in the room” with their favorite notables for memorable virtual experiences. Connect with Notable Live at www.notable.live or on Instagram, Facebook or Twitter. Contact Details Notable Live Shannon Gross +1 318-537-2967 shannon.gross@notable.live Company Website https://www.notable.live/

August 14, 2024 09:00 AM Eastern Daylight Time

K3 Holdings and Alpine LA Properties Congratulate Team USA for Winning Paris Olympics Medal Count

K3 Holdings

K3 Holdings, a privately held real estate investment firm with extensive holdings throughout the United States and Alpine LA Properties, a leasing company providing newly remodeled apartments at affordable rates in Los Angeles, congratulated Team USA for their outstanding performance in the Paris Olympics. Following more than two weeks of competition and lifetimes of preparation, athletes representing the United States won 126 medals (40 gold) leading all other countries at the conclusion of the games in Paris. "Congratulations to Team USA for showcasing the true spirit of excellence and determination, bringing home the most medals and making us all proud,” stated Michael Kadisha, a Principal of K3 Holdings. "Winning the most medals is a triumph of skill and perseverance, and more so, a testament to the unity and resilience that define the American spirit. Dedication, hard work, and a never-give-up attitude leads to greatness, and we are all inspired by the performance of our athletes in Paris.” "In sports, as in life, the way we handle victory says as much about us as the victory itself. Gratitude and humility elevate every achievement. Winning with grace and losing with dignity are the hallmarks of true champions,” Michael Kadisha continued. “The K3 Holdings and Alpine teams were impressed at how Team USA proved themselves to be real winners by celebrating their victories while honoring their opponents with respect and gratitude.” The Olympics serve as a unique platform where nations from every corner of the globe come together in a spirit of friendly competition. Beyond the medals and records, the Olympics foster an environment where cultural exchange and mutual understanding thrive. In a world often divided by differences, the Olympics create a space where adversaries can engage in dialogue, learn from one another, and find common ground through shared values of sportsmanship and respect. "The Olympics is a powerful testament to how people from diverse cultures and backgrounds can come together to achieve greatness," stated Nathan Kadisha, a K3 Principal. "The actions of Olympic athletes in Paris show us that dedication, perseverance, and mutual respect transcend borders and ideologies. These are the values that can truly unite us and drive real change beyond the games." “We are excited that Los Angeles will be hosting the Olympics four years from now,” Michael Kadisha said. “By watching athletes from rival nations compete with honor and integrity, in our own community, we will once again be reminded that even in competition, there is room for cooperation, empathy, and the possibility of resolving conflicts peacefully.” ### For more information or to schedule an interview with a K3 spokesperson, please contact Dan Rene at 202-329-8357 or dan@danrene.com Contact Details K3 Holdings/Alpine LA Properties Dan Rene +1 202-329-8357 dan@danrene.com Company Website https://k3holdings.com/

August 12, 2024 11:30 AM Eastern Daylight Time

Exploring the High-End Retail Market with the Consumer Discretionary Select Sector SPDR Fund (XLY)

Select Sector SPDR

For those interested in the luxury consumer market, the Consumer Discretionary Select Sector SPDR Fund (XLY) offers a pathway for investors seeking to diversify their exposure to this sector. XLY encompasses an investment focus on the consumer discretionary sector, covering a wide array of non-essential goods and services — including advanced electronics, international travel, dining, hotels, and consumer durables. A Portfolio Reflecting Consumer Choices The core of XLY's strategy is its holdings*, which comprise leading companies that are at the forefront of their industries. These companies exemplify the fund's focus to capture diverse consumer spending habits, especially around luxury and discretionary purchases. Top holdings include: Amazon.com (22.24%): Dominating the e-commerce space, Amazon offers a broad selection of products and services, catering to various consumer needs. Tesla (17.12%): Redefining luxury in the automotive sector, Tesla stands out for its innovative electric vehicles. Home Depot (9.70%): A leader in home improvement retail, Home Depot caters to both individuals looking to enhance their homes and professional contractors. McDonald's (4.47%): Recognized worldwide, McDonald's adapts its offerings to meet a wide range of tastes and preferences. Booking Holdings (3.39%): A travel technology company that owns and operates numerous travel fare aggregators and search engines. A Strategic Focus XLY has accumulated over $19 billion in assets under management, maintaining an investor-friendly expense ratio of only 0.09%**. The fund aims to replicate the performance of the Consumer Discretionary Select Sector Index, offering investors a broad view of the consumer discretionary sector and enabling them to partake in the sector's dynamics. Adaptability in a Changing Economic Landscape As the global economy navigates through various phases of adjustment, the consumer discretionary sector could be of particular interest. XLY presents itself as a diversified and pragmatic choice for investors aiming to engage with the high-end retail market. The Consumer Discretionary Select Sector SPDR Fund (XLY) represents an approachable option for investors interested in the multifaceted world of luxury consumer spending, without the complexity of analyzing individual companies. It offers a streamlined way to consider the various dimensions of discretionary consumer spending, making it a practical selection for those exploring investment opportunities in the consumer discretionary sector. DISCLAIMER: This is a work of research and should not be taken as investment or financial advice. Therefore, Select Sector SPDRs or the publisher is not liable for any decision made based on the publication. About the Company: Select Sector SPDR ETFs offer flexibility and customization opportunities. Many investors have similar outlooks, but no two are exactly alike. Select Sector SPDR ETFs let investors select the sectors that best meet their investment goals. *Holdings, Weightings & Assets as of 7/31/24 subject to change **Ordinary brokerage fees apply DISCLOSURES The S&P 500 Index is an unmanaged index of 500 common stocks that is generally considered representative of the U.S. stock market. The index is heavily weighted toward stocks with large market capitalizations and represents approximately two-thirds of the total market value of all domestic common stocks. The S&P 500 Index figures do not reflect any fees, expenses or taxes. An investor should consider investment objectives, risks, fees and expenses before investing. One may not invest directly in an index. Transparent ETFs provide daily disclosure of portfolio holdings and weightings All ETFs are subject to risk, including loss of principal. Sector ETF products are also subject to sector risk and nondiversification risk, which generally will result in greater price fluctuations than the overall market. Diversification does not eliminate risk. An investor should consider investment objectives, risks, charges and expenses carefully before investing. To obtain a prospectus, which contains this and other information, call 1-866-SECTOR-ETF (732-8673) or visit www.sectorspdrs.com. Read the prospectus carefully before investing. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is distributor for the Select Sector SPDR Trust. Media Contact: Company: Select Sector SPDRs Contact: Dan Dolan* Address: 1290 Broadway, Suite 1000, Denver, CO 80203 Country: United States Email: dan.dolan@sectorspdrs.com Website: https://www.sectorspdrs.com/ *Dan Dolan is a Registered Representative of ALPS Portfolio Solutions Distributor, Inc. ALPS Portfolio Solutions Distributor, Inc., a registered broker-dealer, is the distributor for the Select Sector SPDR Trust. SEL007727 EXP 10/31/24 Contact Details Dan Dolan +1 203-935-8103 dan.dolan@sectorspdrs.com Company Website https://www.sectorspdrs.com/

August 12, 2024 11:30 AM Eastern Daylight Time

Open Letter Demands ‘Newsroom Reset’, Pushes for Adoption of Pro-Democracy Election Coverage Guidelines

Media and Democracy Project

Today, the Media and Democracy Project (MAD), along with 3,258 individuals, sent an open letter to executives, publishers, and union leaders of major media organizations urging them to adopt pro-democracy election coverage guidelines ( PDF ) that center fact-based reporting, push back against election lies, and uplift voting. MAD’s proposed guidelines respectfully request newsrooms switch their focus from polls and drama to candidates’ policies, past-governance, and behavior. “It’s time that newsrooms start to cover elections like they matter more than sports scores,” said Brian Hansbury, cofounder of MAD. “Our democratic institutions are under attack and it’s incumbent on newsrooms to recalibrate their political coverage to adopt and adhere to practices that are pro-truth, pro-voting, and pro-democracy.” MAD’s guidelines contain 18 recommendations organized into three categories—a focus on substantive issues coverage, extensive reporting on threats to democracy, and protecting Americans against the spread of disinformation. The guidelines provide specific actions reporters and editors can take to ensure practices that help voters make informed decisions at the ballot box. They include: Prioritize substantive coverage of the issues that matter to voters' lives; Make headlines accurate and informative, not clickbait; Stop making predictions and pushing polls at the expense of issue coverage; Celebrate and uplift election workers, voters, and the election process; Don’t set aside moral judgment when covering obvious lies and bigotry; Hold politicians to account for their positions, statements, and behavior, as well as those of their party’s leader; Expose candidates who foment political violence. The open letter emphasizes how crucial it is for voters to understand what’s at stake in November and the damaging impact that election lies have already had on our democracy. For instance, lies about the 2020 election have caused a spike in death threats for election officials and poll workers, making it difficult to recruit and retain them. Half of all female state legislators are considering leaving public office due to increased intimidation. Meanwhile, Trump allies are preparing plans like Project 2025, which would harm millions of Americans and cripple our democratic system. With 3,258 signatures and counting, the letter includes signatories such as Ruth Ben-Ghiat, NYU Professor of History and author of Strongmen: Mussolini to the Present and the Lucid newsletter, who stated, "It's never been more important for news organizations to analyze the threats to U.S. democracy in clear and precise terms. Americans deserve to know the scale and nature of the challenges we face this November and beyond." The rights and freedoms that Americans cherish are at risk. As an essential pillar of democracy, journalists and the news media have a moral responsibility to inform Americans about anti-democratic extremist movements. Another signatory, Mark Jacob, former Chicago Tribune editor and author of the Stop the Presses newsletter, said, “The news media know it's their job to warn people when a hurricane is bearing down on them. But when a fascist assault on our democracy is bearing down on them, the media sometimes think it would be biased to warn people about it. That has to change before it's too late.” It’s more important than ever for journalists, editors, and their publishers to step up and put the public before profit, democracy before tyranny, and truth before lies. "Democracy is at stake–and as the open letter so powerfully demands, we need our news media to step up and be responsible,” said Norm Ornstein, political scientist and Senior Fellow Emeritus at the American Enterprise Institute. To learn more about this effort advocating for pro-democracy election coverage, and see who else signed the open letter visit MAD’s website. The Media and Democracy Project: MAD is a non-partisan, all-volunteer, grassroots organization focused on strengthening a free and independent media in the public interest. MAD aims to improve our national discourse so that American voters can engage in informed decision-making. As part of that goal, MAD has an interest in the responsibility of journalists and media to report fully, accurately, and fairly on the electoral process and the outcome of elections. Additional information is available at www.MediaAndDemocracyProject.Org. Contact Details Aaron Alberico +1 202-744-0786 aalberico@raynoravenue.com Company Website https://www.mediaanddemocracyproject.org/

August 12, 2024 09:00 AM Eastern Daylight Time

Revenue Management Solutions Named “Best Use of Research and Surveys” In PR Daily’s 2024 Social Media, Digital & Content Marketing Awards

Revenue Management Solutions

Revenue Management Solutions (RMS), a global leader in data-driven analytics and tech-enabled solutions for the restaurant industry, proudly announces its win at the 2024 Social Media, Digital & Content Marketing Awards, presented by PR Daily. For its impactful Restaurant Trend Reports, RMS took home the award in the "Use of Research/Surveys" category. The awards ceremony, held on August 1 at the prestigious Yale Club in New York City, celebrated the hidden stars and talents behind impressive social and content marketing campaigns. Attendees gathered to honor professionals across various categories, from Best Social Media Campaign to Digital Community Engagement. "Winning this award is a testament to our team's dedication and expertise in delivering insightful content that drives restaurant industry success," said Jana Zschieschang, RMS Chief Brand Officer. “Thousands of restaurant industry influencers access our Quick-Service Trend Report every month to gain clear and concise insights to navigate the ever-changing landscape of the restaurant business." RMS launched its QSR Trend Reports during the pandemic, a time of rapid change for the restaurant industry. What began as a tool to condense and simplify fast-food trends has evolved into a respected source for restaurant pricing, sales and traffic referenced by clients and leading news outlets, including Reuters, The Wall Street Journal, Bloomberg and trusted restaurant trade publications. PR Daily's Content Marketing Awards spotlight the most impactful and innovative work in the field. Brendan Gannon, Senior Marketing Manager for the Ragan/PR Daily Awards programs, praised RMS for their creative approach, noting “The winners set a new standard in content creation with exceptional storytelling and strategic insights. Their work exemplifies the power of data-driven content in capturing audience attention and driving meaningful results." As RMS celebrates this significant achievement, it continues to lead the industry in data-driven tech solutions that empower restaurant brands to confidently navigate challenges such as inflation and labor costs. For 30 years, Revenue Management Solutions has partnered with restaurant brands to deliver actionable insights and data-driven recommendations that boost sales, streamline costs, and maximize profitability. Their AI-powered solutions support over 100,000 locations worldwide, enabling brands to unlock the power of their data and thrive in a competitive market. About Revenue Management Solutions Revenue Management Solutions (RMS) partners with restaurant brands to provide data-driven solutions that drive sales, streamline costs, and enhance profitability. With AI-powered analytics, RMS supports over 100,000 locations globally, empowering brands to navigate industry challenges confidently. For more information, visit www.revenuemanage.com. About Ragan Communications and PR Daily Ragan Communications has been a trusted source of news, training, and intelligence for more than 50 years, serving internal and external communicators and business executives. PRDaily.com and Ragan.com are read by over 600,000 communicators monthly, providing insights and resources across various communication fields. Contact Details Tracy Henderson +1 720-989-3530 tracy@centerreachcommunication.com Company Website https://www.revenuemanage.com

August 12, 2024 08:33 AM Eastern Daylight Time

New Book by Denise Edwards, "On the Call, On the Wall," Available Now

On The Call On The Wall

Denise Edwards, a renowned International Prayer Leader and Intercessor, is set to release her inspiring new book, "On the Call, On the Wall," on August 1st. This compelling publication offers readers an in-depth look into the power of prayer, faith, and divine calling through Denise’s personal experiences and spiritual insights. About the Book: "On the Call, On the Wall" is an exploration of Denise Edwards’ journey as an apostolic intercessor and prayer leader. The book delves into her profound experiences with spiritual warfare, intercessory prayer, and her steadfast commitment to the Great Commission. It is filled with powerful narratives that highlight the impact of a life dedicated to prayer and service. What to Expect: Readers can expect to find heartfelt stories, teachings, and testimonies that reveal the challenges and victories of a life led by faith. The book is designed to encourage and empower individuals to deepen their own spiritual practices and to understand the significant role of intercessory prayer in the Christian faith. Availability: "On the Call, On the Wall" will be available for purchase now on Amazon.com and directly through the official website, www.onthecallonthewall.com. From the Author: "I am thrilled to share 'On the Call, On the Wall' with you all," said Denise Edwards. "This book is a culmination of many years of ministry and prayer, and I hope that it will inspire readers to embrace the power of prayer and to recognize the profound impact it can have on their lives and the lives of others." Order your copy today at www.onthecallonthewall.com Media Contacts: www.GCUPUBLISHING.com www.Pubcowire.com https://theronedwards.com About Denise Edwards: Denise Edwards is an International Prayer Leader, Apostolic Intercessor, Seer, Senior Chaplain, Instructor, Speaker, and Shofar Minister. She is the founder of C.O.M.E. Ministries and has dedicated her life to teaching and leading others in the powerful ministry of prayer. Join us as we celebrate the launch of "On the Call, On the Wall" — a must-read for anyone interested in the transformative power of prayer and the impact of living a faith-filled life. For more information about "On the Call, On the Wall" and to schedule interviews or speaking engagements with Denise Edwards, please visit onthecallonthewall.com or contact team@onthecallonthewall.com / media@gcupublishing.com Contact Details GCU Publishing (.com) William Hodge +1 888-428-0095 media@gcupublishing.com

August 02, 2024 02:06 PM Eastern Daylight Time

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What’s Cool for School 2024

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 01, 2024 01:10 PM Eastern Daylight Time

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