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The App Store Tax: How the App Store Limits Consumer Freedom

YourUpdateTV

Have you ever wondered why you cannot manage your account on many popular apps or why subscription fees are greater while purchasing through an app than through a website? One reason: the app tax. A video accompanying this announcement is available at: https://youtu.be/5JXDgYSgtzM App store gatekeepers deny users the ability to choose how and which apps you download onto your mobile devices, claiming security concerns. “It’s time to bring an end to monopolistic practices that stand in the way of an open, fair, and competitive digital marketplace. Congress has the opportunity to rein in Big Tech through the bipartisan, bicameral Open App Markets Act. This proposal would hold gatekeeper platforms accountable, increase fair competition, and benefit consumers across the nation with greater choice and innovation.” said Rick VanMeter, Executive Director for the Coalition for App Fairness. The Open App Markets Act would fix the broken mobile app marketplace by requiring mobile gatekeepers to allow third-party app stores and third-party in-app payment systems. Additionally, the legislation prohibits anti-competitive practices, such as “self-preferencing,” by banning app stores from engaging in behaviors that put their products at an advantage over independent developers and competitors. A recent survey found that 68% of voters think Big Tech has too much power and 79% support efforts by Congress to pass the Open App Markets Act and open up the mobile app ecosystem to competition. In California, polling showed that 69% of likely California voters believe Big Tech has too much power and 75% support the Open App Markets Act. Developers note that a 15-30% fee by dominant platforms, like Apple or Google, represents an enormous portion of their revenue, in many cases an untenably large one. Developers and creators want Big Tech to open their app store platforms so that any company can build software on their own terms and release it to people freely. For more information, visit appfairness.org. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 28, 2022 05:00 PM Eastern Daylight Time

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DealCart enables affordable ecommerce for 220m Pakistanis as it secures $4.5m funding round

DealCart

With record levels of inflation around the world and households looking for savings on purchases. Social commerce platform DealCart has launched to provide them with access to affordable products in a gamified and interactive manner. In doing so, the startup is today announcing a $4.5 million pre-seed funding. DealCart unlocks value by enabling communities to 'buy together and save together' with a focus on providing national visibility to locally manufactured brands. It’s one the largest investments in the MENAP region for early-stage startups and comes just three months into their operational set up. The round was led by Shorooq Partners with participation from Fatima Gobi Ventures, Vibe Capital, 500 Global, i2i Ventures, Julian Shapiro, Rally Cap Ventures, Alex Lazarow and several strategic angel investors. DealCart founders Haider Raza and Ammar Naveed are addressing the unmet needs of the ecommerce marketplace in Pakistan by bringing value to underserved customers. Despite the burgeoning growth of smartphone and internet penetration, e-commerce usage remains low among the middle and lower middle-income segments that constitute the majority of the country's 220 million people (and primarily serving higher income segments). As such, the current e-commerce landscape in the country is skewed towards large ticket electronics, fashion and the convenience value proposition provided by quick commerce. With DealCart, the idea is to unlock value for the majority of the country that values affordability above all else. By allowing users to buy in groups and sharing deals on WhatsApp and other social media platforms, DealCart will empower customers and give them the ability to place larger orders versus buying alone. This will unlock lower prices and provide an engaging new way to shop. Founders Ammar Naveed and Haider Raza understood the need for their product through their previous experience in the tech startup ecosystem in Pakistan where they scaled and focussed on profitability. Ammar was a senior director at ride hailing app Careem overseeing the operations across the Middle East & Pakistan while Haider launched and scaled mobility startup Swvl in Pakistan in addition to building a tourism startup previously as a co-founder. They have a shared passion for social commerce and a drive to make an impact in the region at scale. Haider Raza, co-founder of DealCart, commented: “Pakistan has recently seen a surge in social media users, a phenomenon that generally precedes these users transacting online for their daily needs. DealCart seeks to use this opportunity to introduce their group buying platform with the aim to enable more people to get access to their favorite brands at extremely affordable prices. With our target market spending upwards of 50% of their household income on groceries and essentials, DealCart provides the already inflation burdened Pakistani consumer much needed relief”. Ammar Naveed, co-founder of DealCart, commented “Our focus from day one has been the long-term commercial sustainability of the venture; we want to create a business which has solid foundations and is aligned with the new reality of the global financial markets. We plan to do this by having a super lean cost structure, while expanding and growing the business primarily through our technology”. Omer Zabit, Principal at Shorooq Partners commented: “We are humbled to be partnering with DealCart and to be taking part in the take-off of this incredible journey. The founders' customer-centric approach and strong commitment to growth, make us certain they are the right partner to back in Pakistan's first group buying app. Given our deep expertise in consumer tech, we have no doubt that this will be a unique success story and are very excited to see what the future holds for DealCart”. DealCart is going after a $60 billion total addressable market and wants to build an institution that the regional start-up ecosystem can be proud of. It will deploy the funding to invest in further developing its engineering and technology capabilities that will build an intuitive product. The clear priority is to inspire the best talent to join this journey. Fatima Gobi Venture’s General Partner Ali Mukhtar commented, “Given the broader macro environment and the rising cost of living seen across the world, there is greater demand for solutions like DealCart that are enabling access to affordable daily necessities. We have high conviction in the team and model as it fits perfectly within FGV’s investment strategy which is to fund high-growth tech companies that have the ability to generate scalable impact. We look forward to supporting Haider, Ammar and their team and we’re excited to be part of their journey.” About DealCart DealCart is reinventing e-commerce in Pakistan. They are on a mission to provide first-time internet users with access to affordable products in a gamified and interactive manner. They unlock value by enabling communities to 'buy together and save together' with a focus on providing national visibility to locally manufactured brands. For more information please visit https://dealcart.io or follow via LinkedIn, Facebook, Instagram or YouTube Contact Details DealCart Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://dealcart.io

July 28, 2022 11:12 AM Pacific Daylight Time

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Comcast RISE, National Initiative to Support Small Businesses, Awards Another 100 Twin Cities Businesses with $10,000 Grants

Comcast Twin Cities

Comcast today announced it will award an additional $1 million in total grants as well as technology and marketing resources to more than 100 Twin Cities small businesses owned by women and people of color, including Black, Indigenous, Hispanic, and Asian American owners, among others. The recipients are among more than 9,500 entrepreneurs nationwide who have been selected through the Comcast RISE program, which provides marketing, technology, and capital support to small business owners. Comcast RISE and the Comcast RISE Investment Fund initially launched in 2020 as a response to help small business owners of color who were hardest hit by the economic impacts of the COVID-19 pandemic. In November 2021, Comcast announced a major expansion to eligibility, enabling all women-owned small businesses nationwide to apply. This expansion built on the program’s success and aims to help address the persistent inequities women continue to face in accessing the resources and funding that are critical to success. With today’s announcement, 100 selected businesses will each receive a $10,000 grant, bringing the total to $2 million in grants awarded to Twin Cities small businesses since the program’s inception. An additional 48 small businesses will receive marketing or technology support such as a TV campaign, production of a TV commercial or consulting services from Effectv, the advertising sales division of Comcast Cable, or computer equipment, internet, voice or cybersecurity services from Comcast Business. Twin Cities grant recipients include: Ambiance Spa and Salon, Burnsville Hijab Shack, Maple Grove Mad Clean, Champlin Primitiva LLC, Minneapolis ROMI LLC, St. Paul A full list of Comcast RISE recipients from the Twin Cities can be found here. “I am so thankful to be a recipient of the Comcast RISE Investment grant,” said Amy Wagner, owner of Mad Clean in Champlain. “The $10,000 will help me tremendously as I grow my business. It will help me hire employees as my business expands and to put a down payment on a more reliable work vehicle. At the moment, I am only able to take on so much work on my own. Being able to hire someone will allow me to take on more clients in the community and expand my business to more commercial clients.” “As we continue to rebuild from the effects of the pandemic, small businesses still need our support. They are the backbone of our local communities, and we must take every opportunity to help them not only survive, but to thrive,” said Kalyn Hove, Regional Senior Vice President, Comcast Twin Cities. “When we launched Comcast RISE in 2020, we knew a profound need existed in many of the communities we serve, and we have now seen firsthand how the resources from Comcast RISE are continuing to benefit small businesses two and a half years since the program’s inception.” To date, Comcast RISE has awarded more than $16 million in grants and $75 million in in-kind support for marketing and technology services, impacting more than 9,500 entrepreneurs in 704 cities across 37 states. By the end of 2022, 13,000 businesses across the country are expected to benefit from the Comcast RISE initiative, either through the grant program or from the resources provided through Effectv, the advertising division of Comcast Cable, and Comcast Business. In addition to the financial and business support services provided, a key part of the program is ensuring the long-term sustainability of businesses. To help address this, Comcast invests in and partners with organizations such as Ureeka to provide ongoing mentorship and resources to help small businesses succeed over the long term. Comcast RISE stands for Representation, Investment, Strength, and Empowerment and is part of Project UP, the company’s comprehensive initiative to advance digital equity and help build a future of unlimited possibilities. More information and the applications to apply for either the grant program or marketing and technology services are available at www.ComcastRISE.com. About Comcast Corporation Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with 57 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. About Comcast Business Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help organizations of different sizes prepare for what’s next. Powered by the nation’s largest Gig-speed broadband network, and backed by 24/7 customer support, Comcast Business is the nation’s largest cable provider to small and mid-size businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services. For more information, call 866-429-3085. Follow on Twitter @ComcastBusiness and on other social media networks at http://business.comcast.com/social. About Effectv Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers. For more information, visit www.effectv.com. Contact Details Jill Hornbacher +1 651-425-1695 Jill_Hornbacher@comcast.com Company Website https://twincities.comcast.com/

July 26, 2022 08:30 AM Central Daylight Time

VOESH New York Wins Coveted 2022 Cosmoprof Beauty Award in the Natural and Organic Category

VOESH New York

Spa and body care leader, VOESH New York, has won the coveted Cosmoprof North America 2022 Beauty Award for their Shower & Empower Vitamin C Shower Filter in the Natural and Organic category. This prestigious win took place during Cosmoprof North America, July 12-14 th in Las Vegas, Nevada. The VOESH New York Shower & Empower Vitamin C Shower Filter removes residual chlorine and other impurities from hard water to rejuvenate skin and condition hair. Vegan probiotics strengthen and regenerate the skin barrier, while oatmeal powder softens and soothes for healthy, glowing skin. This innovative filter will turn your shower into your own spa-oasis and retails for $29. “Being recognized by Cosmoprof for our first-of-its kind product is beyond our dreams”, said Vera Oh, Co-Founder and Co-CEO of VOESH New York. “We are so honored and humbled, not only to be able to stand next to other amazing brands and products, but to have won”. The Cosmoprof Award is the most prestigious and recognized in the world of beauty and selects the best products in each category including skincare, hair care, nail care, and make-up, based on the criteria of innovation, and marketability, marketing impact, brand-building potential, and outstanding online presence. About VOESH New York: VOESH is the leading brand for head-to-toe vegan skincare for salons, retailers and direct-to-consumers. Their innovative products include Pedi in a Box, Shower & Empower Vitamin C Shower Filter, Collagen Gloves and Socks, and Mani in a Box. VOESH’s products are available on voesh.com, Amazon.com and various professional beauty stores and retailers such as Rite Aid, CVS, Costco, Urban Outfitters, and many more. In addition, they distribute their products in 40+ countries, including European Union countries. All of VOESH products are vegan, sustainable, cruelty-free, and proven to be effective. VOESH has been in business since 2013. About Cosmoprof North America: Cosmoprof North America (CPNA) is the leading business-to-business (B2B) beauty exhibition in the Americas. Recognized for its dynamic growth and unique programs, the event offers the entire beauty industry an opportunity to come together to make new relationships and foster collaborations. CPNA serves as the premier launching pad for new beauty brands by introducing revolutionary technologies, product innovations, and new channels of manufacturing, packaging, and distribution. Contact Details Absolute R Relations Colleen Mathis Colleen@absoluterrelations.com Deborah Kerner Deb@absoluterrelations.com

July 26, 2022 08:10 AM Eastern Daylight Time

Shine On with Summer Savings from DoorDash

YourUpdateTV

Let’s face it. Summer can be expensive. While pool parties and family outings are the perfect chance for some carefree fun, there is nothing free about them! Recently, TV Host and Lifestyle Expert, Ereka Vetrini, teamed with DoorDash to discuss some simple tips to help you save this summer. A video accompanying this announcement is available at: Consumers in the U.S. are facing the highest prices in decades, navigating rising costs at the pump, the grocery store, and just about everywhere in between. It’s never been a better time to think about some ways you can save some money during the summer months. This summer, Ereka has been relying on DoorDash. DashPass members have access to tons of amazing deals from some of my favorite neighborhood spots. It’s an easy way to save some money on the simple things, as members save an average of $5 or more on every eligible order. It’s super easy to sign up and new members will receive 50% off their first order. To make things even easier, DoorDash has launched their ‘Summer of DashPass’ savings event, which is 5 full weeks of amazing deals and offers that can help you navigate the summer months and save some money while you do it. With more than 25,000 different offers, worth more than $40 million in savings, it has been a great resource to help us manage costs while enjoying the things we love. Here are some of their best offers this summer: Daytime Fun - Seize the Summer | July 21 - 27 · Get a free Baconator from Wendy’s with a minimum purchase of $20 · Buy one get one free Chipotle Burrito or Burrito Bowls with a minimum purchase of $20 · $5 off with the purchase of one Coca-Cola Zero with a minimum purchase of $20 Block Party - Your Pass to Neighborhood Savings | July 28 - August 3 · $10 off 1 order from DashMart with a minimum purchase of $20 · $5 off from Arby’s with a minimum purchase of $20 · 30% off alcohol orders with a minimum purchase of $12 (max $15 off) Beach Week - Sand, Sun, Savings | August 4 - 10 · Get a free quesadilla from Taco Bell, with a minimum purchase of $20 · Get a free pizza from Little Caesars with a minimum purchase of $20 · 40% off from Albertsons with a minimum purchase of $40 (max $25 off) Road Trip - Save More and Explore | August 11 - 17 · 20% off unlimited fresh grocery orders and convenience items from DashMart (max $10 off) · Get a free milkshake from Baskin Robbins with a minimum purchase of $20 · 25% off orders $30+ from CVS (max $10 off) Back to School - New Routines, New Deals | August 18 - 24 · 50% off from Office Depot & OfficeMax (max $20 off) · 30% off from Grocery Outlet with a minimum purchase of $40 (max $20 off) · $20 off all other grocery orders of $40+ To get started download the app or visit DoorDash.com. And during the Summer of DashPass, you can sign up for the annual plan for just $59 a year, instead of the usual $96 annual fee. Now is the time to start taking advantage of summer deals. See full terms and conditions for these offers here. About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 25, 2022 04:00 PM Eastern Daylight Time

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FREE BACK TO SCHOOL HAIRCUTS AT CITY GEAR CUTZ FOR KIDS EVENT IN ATLANTA

Hibbett, Inc.

Hibbett | City Gear and Staple host Cutz for Kids Back to School event at City Gear in Atlanta on Sunday, July 31, 2022 from 12noon to 4pm. The Atlanta City Gear Cutz For Kids event is one of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. The public is welcome to stop by on Sunday, July 31, 2022 from 12 noon to 4pm to join the festivities and kids of all ages are welcome to get free haircuts on a first-come, first-serve basis. “Staple is partnering with us on this fun back to school event to pump up the kids and the community about the new school year,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “The concept was created about four years ago by one of our Associates and has been so well received, that now the event is duplicated across multiple Hibbett and City Gear markets.” City Gear Atlanta is located at: 2685 Metropolitan Parkway, Suite B, Atlanta, Georgia 30315 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:05 AM Eastern Daylight Time

FREE BACK TO SCHOOL HAIRCUTS AT CUTZ FOR KIDS EVENTS IN BILOXI & GULFPORT

Hibbett, Inc.

Hibbett | City Gear and Reebok host Cutz for Kids Back to School events at Hibbett & City Gear stores in Biloxi and Gulfport. Both stores welcome the public to stop by on Saturday, July 30 from 11am to 4pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Biloxi Hibbett and the Gulfport City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “We love to show support for our local community and hosting these events with our generous partners at Reebok will start the new school year off right,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “Cutz For Kids has been well received since we launched it four years ago and now the event is duplicated across multiple Hibbett and City Gear markets.” Hibbett Biloxi, 2650 Beach Blvd., Suite 21, Biloxi, MS 39531 City Gear Gulfport, 173 Hardy Court Shopping Center, Gulfport, MS 39507 About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 25, 2022 10:04 AM Eastern Daylight Time

Minuteman Press Million-Dollar Circle Member Michael Levy Grows Sales for Levittown and Farmingdale Franchises

Minuteman Press International Inc

Michael Levy owns Minuteman Press in Levittown, NY located at 3000 Hempstead Turnpike. In June 2021, he also purchased the original Minuteman Press franchise in Farmingdale, NY located at 324 Main St. Already a member of the Minuteman Press International President’s Million-Dollar Circle, Michael has continued his strong sales growth in the first two quarters of 2022, including record monthly gross sales in March 2022. Key Drivers of Growth When asked about the key drivers of his growth in 2022, Michael shares, “Some would say luck, I would say persistence, perseverance and simply being known to be someone who gets things done. While there have been many challenges due to supply chain issues for the past year or so, I was able to use that to my advantage.” Michael further explains how he has been able to manage and overcome supply chain issues, saying, “For example, I had a customer contact me for a job I had never done before but I had done other jobs for this customer. It was a huge job, for 150,000 each of two envelopes. Someone else, who normally does this job for them, was not able to get the stock. So, the customer called me and told me what happened and asked if I can help.” He continues, “I spent two days researching and I was able to get both items for them and deliver them when they needed. One of the suppliers was through one of the field reps at Minuteman Press International, so it was great I could leverage that connection with my franchisor. I ended up producing $25,000 worth of envelopes I had never done before, and they just recently asked me to quote their next order of 200,000 of each one.” Michael sees the wide variety of products offered by his two Minuteman Press franchises as another competitive advantage. He says, “It’s examples like that envelope order plus the other items we offer that most other printers do not, such as in-house screen printing, embroidery, dye sublimation, and stamp production, that allows us to stay busy and grow. Another key is to have enough customers ordering products that when one is slow, others are not. This is a key ingredient, especially with my larger clients.” Promoting the Return of Live Events on Long Island As more live events, concerts, ball games, and trade shows return to Long Island, Minuteman Press is well-positioned to pitch in and help promote them. Michael shares, “It is very nice to be getting orders for tickets, programs, journals, and most importantly, items for trade shows and community events. Promotional items and apparel have really picked up over the past 6 months and that is because these events are happening again. That certainly gets me excited to be able to offer such a wide range of products that cater to all of my customers.” As for what advice he would give to other Long Island business owners right now, Michael shares, “Of course, every business is different, but one thing all businesses must do is to market themselves. Marketing is a very wide-ranging word and can be done in many different forms. Simply wearing a logo polo shirt is marketing. In addition, advertising, mailings, flyers, business cards, promotional items, apparel, and anything you can put your company logo on are all forms of marketing.” He adds, “That is exactly where I, as the owner of two Minuteman Press franchises, come in and help. We can put your logo on just about anything that allows you to market your business. I always tell my customers when they ask, ‘What type of marketing should my business do?’, to try a little bit of everything and see what works best for your specific business.” To find your local Minuteman Press on Long Island, visit their brand new consumer website, https://minuteman.com. For Minuteman Press franchise opportunities on Long Island, visit https://minutemanpressfranchise.com. Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 25, 2022 10:00 AM Eastern Daylight Time

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SheaMoisture Welcomes Back Its Popular Four Day Pop-Up Experience Celebrating Beauty & The Influence of Canada’s Black & Afro Caribbean Community in Lead-Up to Toronto Caribbean Carnival

SheaMoisture Canada

After a two-year hiatus due to the global pandemic, award-winning personal care brand, SheaMoisture gears up to re-introduce the second edition of its successful pop-up activation the SheaMoisture ‘Be Your Beautiful’ Pop-up; celebrating the beauty, culture, talent, and influence of Canada’s well accomplished and inspiring Black Community. The SheaMoisture ‘Be Your Beautiful’ Pop-up will run from Friday, July 29th to Monday, August 1st, 2022, leading up to North America’s largest Caribbean cultural festival, Toronto Caribbean Carnival with 100% free entry and experiences for the entire family. SheaMoisture’s ‘Be Your Beautiful’ Pop-up will take over Stackt Market in Downtown Toronto where it will become a prime destination for the celebration of Canada’s diverse and talented Black and Afro-Caribbean community. The four-day experience will feature community talent including musicians, artists, community leaders and philanthropists, media personalities, speakers and influencers and local community vendors and entrepreneurs. Complimentary hairstyling services will also be available throughout the four days using SheaMoisture’s renowned and iconic haircare formulas and innovations. Hairstyling services will be provided by black owned and operated salon and barber businesses, namely: Jou Jou Hair Studio, The Curl Lounge, Crown & Glory Natural Hair Studio, Hair By Glenna, Fademaster Barbershop and Big House Barber Studios. Gracing the SheaMoisture ‘Be Your Beautiful’ Pop-up will also be the official winners of the 2022 SheaMoisture Dream Fund: Carnival Spice, Alize Publishing, Halifax Charcuterie, Mane Experience and Koily Kurls. The Dream Fund is the second edition of SheaMoisture’s grant program which offered financial support to the Canadian Black community which has been disproportionately affected globally. The Dream Fund aimed to provide financial grants to black-owned businesses who demonstrated how their services and offerings support their community; how they have positively adapted their business models in recent times and how the funds will support their staff and elevate their future business goals. “SheaMoisture was built on the core belief that commerce is the route to social and economic empowerment. Every purchase of SheaMoisture helps us invest in programs that support the black community everywhere in the world. Here in Canada, we have focused our efforts on supporting black-owned businesses, ensuring they have the tools and resources they need to succeed in these challenging times. We are delighted to have the opportunity to share our Dream Fund winners’ inspiring stories and celebrate the talent, resilience, and success of Canada’s Black community” says Unilever Marketing Manager, Dennis Chua. The SheaMoisture ‘Be Your Beautiful’ Pop-up will feature musical performances by 6-time Juno award nominated Reggae singer Ammoye Evans, DJ sets by Luxelife Sound Co-Owner DJ Lissa Monet, ﷟ DJ Killa Kels, and Luxelife Sound talent DJ Fly Lady Di, a motivational talk by Jam Gamble, art showcases by local black artists, on-site exclusive talent interviews with Toronto based Not With The Hype: The Podcast, a reggae fitness class by Club EnHERgy and an exclusive Shea Shop where consumers can buy their favourite SheaMoisture items in a flash sale and have access to exclusive products and launches not yet released in Canada. For more information on the SheaMoisture ‘Be Your Beautiful’ Pop-up and programming details, please visit: https://www.eventbrite.com/e/sheamoisture-presents-be-your-beautiful-tickets-372110501527 About SheaMoisture: SheaMoisture, committed to serving those who have been underserved in beauty, is the enduring and beautiful legacy of Sofi Tucker. Widowed with five children at 19, Grandma Sofi supported her family by selling handcrafted shea butter soaps and other creations in the village market in Sierra Leone. Sofi became known as a healer who shared the power of shea and African black soap with families throughout the countryside. She handed down her recipes to grandson Richelieu Dennis, who founded SheaMoisture and incorporated her wisdom into the brand's hair and skin care innovations. SheaMoisture products continue to be made in culturally authentic ways to preserve their efficacy, benefits and rich history. Collections are formulated with natural ingredients, and shea butter is ethically-sourced from 15 women's co-ops in Northern Ghana as part of parent company Sundial Brands' purpose-driven Community Commerce business model. Sundial and SheaMoisture were built on the core belief that only commerce can bring true economic independence to communities and empower women to break the cycles of poverty. The company directly reinvests in the communities it serves by creating economic opportunities for women and other minority entrepreneurs in its ecosystem. Contact Details For further information, event details and interview/media requests, please contact: Daniel Pillai, Vice President, Langton PR Inc. daniel@langtonpr.com

July 21, 2022 03:08 PM Eastern Daylight Time

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