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How to Use the Economic Calendar to Boost Your Forex Strategy

CedarFX

The forex market is the biggest financial market in the world, processing approximately $7.5 trillion worth of trades each day, which is 30 times larger than the daily global gross domestic product (GDP). According to the Bank for International Settlements (BIS) Triennial survey conducted in April 2022, market volatility has risen since 2019. Given increased volatility levels and abrupt fluctuations in currency exchange rates amid increased geopolitical tensions, adopting a sound forex strategy is crucial to trade currencies profitably. Economic data releases are one of the biggest drivers of the forex market as they reflect the financial health of a country and key policy changes a government might take in the future that could affect the currency. Incorporating the economic calendar into a forex strategy increases a trader’s odds of booking profits. What Is the Economic Calendar? Economic calendars list dates when federal agencies release important economic data, such as inflation levels, unemployment rates and changes in the benchmark federal funds rate. These data releases make a major impact on the global currency market and are a necessary tool for every forex trader. While macroeconomic data such as GDP is released quarterly, statistics like total jobless claims are released weekly. Types of Economic Events That Happen in the Calendar Some of the most important data releases mentioned in an economic news calendar are: Purchasing managers index (PMI): Released by the Institute for Supply Management, the PMI is an economic indicator that reflects total economic activity and output. Measured on a scale of 0 to 100, a PMI reading higher than 50 indicates economic expansion, while a lower-than-50 reading indicates contraction. Central bank meetings: The Federal Open Market Committee (FOMC) typically meets eight times a year to discuss monetary policy changes in accordance with the current economic conditions. FOMC minutes of meetings are perhaps the most important press release on the economic calendar for the forex market because changes to interest rates or other open market operations directly impact the U.S. dollar. Inflation data, producer price index (PPI) and consumer price index (CPI): Traders follow the PPI and CPI as a barometer for inflation. These releases reflect the health of the economy and predict near-term changes in monetary policy. Soaring inflation levels since mid-2021 have caused the Federal Reserve to hike the federal funds rate eight times so far, impacting the U.S. dollar significantly. The greenback rose by nearly 8% last year, marking the biggest rise since 2015. Employment data: This type of data includes jobless claims reports (number of people filing for unemployment insurance) released weekly and non-farm payrolls released monthly. These reflect the overall employment rate and average wages earned by workers in an economy. Total employment costs affect the inflation levels, which, in turn, impact the domestic currency. Retail sales: Retail sales data demonstrates consumer spending levels in an economy. For a consumer economy such as the U.S., retail sales data forms one of the most important economic indicators as it accounts for nearly two-thirds of total GDP. A strong retail sales reading indicates economic expansion, strengthening the currency, while falling sales indicate potential contraction or recession, causing fiat currency to depreciate. What to Pay Attention to as a Forex Trader While numerous types of economic data are released every week, not all are equally important. While some cause temporary fluctuations in exchange rates that are reversed intraday, other key economic releases often trigger a bull or a bear run for currencies. Changes in monetary policy, retail sales and inflation data often are the biggest catalysts driving the forex market. Also, whisper numbers, which are projections released by analysts and economists, play an important role. Exceeding or falling short of these projections often causes currencies to fluctuate. How to Trade Forex Using the Economic Calendar Traders generally use the economic calendar to keep track of important data release dates to efficiently invest in the forex market. Knowing the market expectations by analyzing the whisper numbers matters too, as they reflect the general market trend. Usually, the impact of economic releases lasts for the first few days after an announcement, depending on the gravity of the report. For instance, slowing inflation data will likely have a bigger impact on the forex market compared to unemployment data in the current market conditions. Trading Economic News to Boost Returns The U.S. economic calendar is followed by most forex traders globally because it has the biggest impact on the currency market. The U.S. dollar is on one side of approximately 88% of all trades in the forex market. While trading economic reports might seem taxing, they can potentially maximize returns on your short-term forex strategy. Following government websites to know the exact release dates and keeping an eye out for unofficial market projections can help you effectively trade forex. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details CedarFX +1 877-440-9464 info@cedarfx.com Company Website https://www.cedarfx.com/

March 08, 2023 07:00 AM Eastern Standard Time

Impact of News-Worthy Events on the Forex Market

LonghornFX

The forex market is the most active in the world, processing more than $7.5 trillion worth of trades daily, as of April 2022. The forex market is open 24 hours a day from Sunday. 5 p.m. to Friday, 4 p.m. EST, making it significantly more volatile compared to the stock market and alternative assets. Financial parameters, including a country’s economic data and interest rates, are some of the most significant market movers in the currency market. Geopolitical developments often cause significant fluctuations in exchange rates, reflecting how speculators perceive trade volumes to change between two countries. For instance, the Russian ruble fell to an all-time low in February 2022 after Russia invaded Ukraine as Western countries imposed wide-ranging sanctions and reduced imports. Forex Trading and the News Forex trading is the exchange of fiat currencies of different nations, facilitating international trade. For instance, a U.S. resident wanting to buy a British car has to find an automotive dealer who imports vehicles from Great Britain. The dealer has to pay in Great British Pound (GBP), and the American buyer purchases the vehicle using U.S. dollars. Major developments in a country impact its trade relations with other nations, thereby impacting its exchange rate relative to other currencies. A nationwide labor shortage in England, for example, might increase the total cost of manufacturing vehicles, thereby making British cars more expensive in the U.S. You cannot be a successful forex trader if you don’t keep up with the news. However, it is essential to distinguish important releases from market noise. As a rule of thumb, economic and monetary data are market movers. The Federal Reserve’s minutes of the Federal Open Market Committee’s (FOMC) monthly meeting and major U.S. economic releases typically have the most significant impact on the forex market, as the U.S. dollar is the world’s reserve currency. USD has been on one side of 88% of forex trades as of April 2022. Forex Market Movers Impacted by the News The most important forex news impacting global exchange rates includes the following. Monetary Policy Decisions by Major Central Banks Central banks aim to influence a country’s currency to address economic fluctuations and improve overall economic activity. During periods of high inflation such as the second half of 2022, major central banks including the Fed and the European Central Bank (ECB) responded by raising benchmark interest rates. As monetary policy directly impacts a country’s currency in circulation, it is the most prominent market mover in forex trading. During mid-December last year, the ECB raised interest rates by 50 basis points, causing EUR to gain 0.4% against the dollar following the announcement. Macroeconomic Releases Macroeconomic releases also have a major impact on the forex market, as it reflects an economy’s health at any given time. For example, the U.S. released its Consumer Price Index (CPI), Producers’ Price Index (PPI) and core inflation data for the month of December 2022 last week, which created significant selling pressure for the reserve currency. The nation’s retail monthly sales slumped 1.1% in December, 10 basis points higher than the forecasted 1% decline. Wholesale prices fell by 0.5%, beating the Dow Jones consensus estimate of a 0.1% decline. Currency traders speculate that the slowing inflation rate might cause the Fed to slow its aggressive rate hike policies. Following the macroeconomic release, the U.S. Dollar Index hit its seven-month low at 102.07. Also, the EUR/USD currency pair reached its nine-month high following the data release. Global Geopolitical Events Geopolitics are prominent market movers in the forex market as they can impact trade relations between two countries. Several global geopolitical events upended currency trading last year. The Russian ruble had a volatile year, as the legal tender hit its all-time low against the greenback in Feb 2022 before regaining momentum in the second half of the year. As the news of the Russia-Ukraine war broke out, the ruble plummeted by 10.45% intraday, causing the Central Bank of the Russian Federation to intervene in ruble-associated forex trades. Trading Forex: Do’s and Don’ts Keeping up with recent events is key to becoming a successful forex trader. Following the latest news releases by the G10 economies can be sufficient, as they make up the eight most-traded currency pairs in the forex market. These major currency pairs account for approximately 88% of all trades. The currency market comes with risk, given its market size and volatility. Several forex trading strategies allow traders to capitalize on the price swings ahead of key news releases. Though currency traders often generate hefty profits by trading the news, beginners might get lost in the shuffle as keeping track of forex news and macroeconomic data can be challenging. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

March 08, 2023 06:00 AM Eastern Standard Time

How Does Forex Trading Through ECN Work?

LonghornFX

The forex market is decentralized, as all trades are placed and processed online. Several forex brokers use automated electronic communications networks (ECNs) for trading, as they directly match buy orders with sell orders and execute trades instantaneously. Brokers using ECNs display the best available bid (buy) and ask (sell) prices on the trading platform, allowing investors to make an informed decision. Also, ECN brokers charge relatively lower commissions compared to traditional brokers for matching buy and sell orders and executing trades. What is an ECN Broker? Several forex brokers use ECNs to process trades placed by clients. ECN brokers match a trade with other market participants in the forex market rather than passing on the orders to market makers. ECN forex brokers use non-dealing desk trading platforms and execute trades through automated straight-through processing. ECN brokers add liquidity to the forex markets as they aim to reduce the bid-ask spread. This objective is in sharp contrast to the market maker brokerages that fix the bid and ask prices and act as principal agents. ECN brokers automatically add transparency, allowing traders to make an informed trading decision after viewing the best-available currency quotations. Understanding the Electronic Communications Network Founded in 1969, ECN is a popular automated trading system used by numerous forex brokerages. ECN matches a buy order with a corresponding sell order, thereby eliminating the need for a third party for executing trades. As a result, trades placed through ECNs have tighter spreads. All orders placed through the system are visible to market participants, making it easier for forex traders to place and execute trades directly within minutes. ECNs are classified under Alternative Trading Systems per the U.S. Securities and Exchange Commission (SEC), and all ECN brokers are required to register as broker-dealers. However, ECN brokers charge flat or percentage-based commissions on each trade. Choosing an ECN Broker Choosing an ECN forex broker can help you maximize returns on currency trades as they offer variable bid-ask spreads and have low slippage rates. Let’s take a closer look. What Are the Spreads? Fixed or Variable? ECN brokers match orders placed for a particular currency pair rather than set the bid or ask rates. They are liquidity providers, as they connect traders across the world around the clock. A currency trader from Australia selling one lot of USD/AUD can match to a South African trader willing to buy the currency lot at the quoted sell price. All ECN brokers offer variable spreads on forex trades. Market makers operate in a diametrically opposed manner as they typically offer fixed spreads on trades. Is There a Dealing Desk? ECN forex brokers are non-dealing desk (NND) brokers because they eliminate middlemen and directly execute trades. The bid-ask spreads offered by NND brokers are typically close to the interbank market rates. Trades placed on the ECN are executed automatically with no manual interventions. This automated system is termed straight-through processing. No dealing desks are involved in ECN trades. What is Slippage? Slippage occurs when a forex trade is executed at a different price from the expected execution price. As the over-the-counter currency market is highly volatile, exchange rates often change within a fraction of a second, typically during peak trading hours or ahead of major macroeconomic news releases. This movement can cause the price at which a trade is executed to be different from the rate at which the order was placed. Slippage can be positive and negative. Positive slippage is favorable for traders as it results in improved profit margins, while negative slippage exacerbates losses. Though slippage cannot be eliminated completely, traders can place limit and stop-loss orders. Choose an ECN Broker and Begin Your Forex Trading Journey Today ECN forex brokers are often the best choice for beginner currency traders thanks to their competitive interbank market spreads. However, looking at the pricing transparency level and commissions charged by ECN brokers before signing up with a trading platform is essential. Contract-for-difference (CFD) trading platform LonghornFX levies low commissions and swap fees on all trades, making it a hit among new forex traders. The platform won the Best Newcomer Broker and Best New Forex Broker awards in 2020. Click here to open your LonghornFX live trading account today. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details LonghornFX help@longhornfx.com Company Website https://www.longhornfx.com/

March 08, 2023 05:00 AM Eastern Standard Time

Fine Hygienic Holding continues to roll out a progressive female-friendly approach with its latest Menopause and Fertility Treatment Policy

Fine Hygienic Holding

Fine Hygienic Holding (FHH), a world-leading wellness group and manufacturer of hygienic paper products and long-term germ protection solutions, has recently recommitted to its ongoing mission to make the workplace environment more inclusive and inviting for all its employees. The company has rolled out additional reforms in terms of its female-friendly policies to ensure everyone operates in a supportive environment. A step towards establishing positive change has been made, as the company is introducing the Fine Flourish Policy, which includes provisions for Menstrual, Menopause, and Fertility Treatment leaves, across all its locations. All female personnel - both full-time and probationary - are eligible to take advantage of the generous Fine Flourish policy. Employees are granted up to 12 days of leave annually in the event of any illness, symptoms, or complications related to menopause, menstruation, or fertility treatment. Moreover, flexible work arrangements can be made to ensure their comfort and convenience. All these provisions can be availed without a medical certificate and are granted separately from vacations or other leave policies. FHH is regarded as a pioneer in the region with its employee-friendly leave policies that offer time to recover both physically and emotionally. Kirsty Koen, FHH CHRO, said, “At Fine Hygienic Holding, we believe that a successful business must always prioritize its people. That’s why one of our core values has always been - if we take care of our people, the business will take care of itself. We are constantly exploring new methods and practices that will help ensure our employees are supported in every aspect, especially during times when they need it the most. Every policy we announce is tailored to embody our values and to provide support, and we will continue to be dedicated to looking after the wellbeing of our people and pave the way for woman employment across the Middle East.” Fine Hygienic Holding has already set the bar high in this field when it previously introduced a series of progressive leaves on top of which is its menstrual leave, which the company launched more than 10 years ago. For mothers to be, FHH provides up to 16 weeks of fully paid maternity leave, which is far more than the recommendations of the International Labour Organization. Furthermore, the company has amended its parental leave policy, allowing three weeks of paid paternity leave, and has also set a benchmark in global and regional companies by introducing a compassionate leave wherein a female employee or the spouse of an employee is granted a paid leave in cases of miscarriages or stillbirths. Fine Hygienic Holding (FHH), one of the world’s leading wellness groups and MENA’s leading manufacturer of hygienic products, serves consumers in more than 80 countries around the world. Originally established as a paper manufacturer, FHH has transformed into a wellness company dedicated to enhancing global health and wellbeing. Committed to becoming “the shining star of the Arab FMCG business world,” the Group focuses on wellness, sustainability, pioneering CSR programs, and state-of-the-art production processes. Fine Hygienic Holding offers a diverse array of award-winning products including sterilized facial tissues, napkins, kitchen towels, toilet paper, baby diapers, adult briefs, jumbo rolls, as well as away-from-home products to accommodate all types of private and public institutions, in addition to its advanced range of personal protective equipment (PPE) and long-lasting germ protection solutions, it also brings Nai natural iced teas and innovative nutritional supplements, Motiva, to the market. Along with multiple awards over the years, particularly for its products and CSR initiatives, the company was recognized as a Top Employer Middle East 2022 by the prestigious Top Employers Institute in every country it operates. Contact Details Rana Kawalit | │ Corporate Communication & PR Director +971 54 531 5575 Rkawalit@finehh.com Company Website https://www.finehh.com/

March 08, 2023 01:40 AM Eastern Standard Time

WarpSpeed Taxi Inc (WRPT) – PinnacleDSB Distribution Centers Update

WARPSPEED TAXI INC.

McapMediaWire -- WarpSpeed Taxi Inc. (OTC: WRPT ) (“WarpSpeed” or the “Company”), announces that the Company has prepared a Business Plan for its proposed establishment of PinnacleDSB distribution centers in rural areas around the world. This unique concept for selling fast-moving goods to consumers via local retailers in non-Western counties has a significant market potential. We invite you to read the Business Plan at the link below: https://warpspeedtaxi.com/investors Daniel Okelo, WarpSpeed’s President and CEO said: “In conducting our research, potential retailers have shown enthusiasm in doing business with PinnacleDSB. Their main complaint is that they order products, but are never sure if those items will be delivered. They often discover after the fact that these items were ‘out of stock’ with the distributors. Once our first distribution center is up and running, it will be very easy to replicate and open more locations very quickly.” About WarpSpeed Taxi WarpSpeed Taxi Inc. has developed a ride-hailing and food delivery computer and mobile device application known as “WarpSpeedTaxi USA” that will provide consumers with convenient door-to-door transport that leverages smart mobility platforms to connect drivers with passengers and lets drivers use their personal vehicles For more information, go to: http://www.warpspeedtaxi.com Forward-Looking Statements This press release contains forward-looking information within the meaning of section 27A of the Securities Act of 1933 and section 21E of the Securities Exchange Act of 1934 and is subject to the safe harbor created by those sections. This material contains statements about expected future events and/or financial results that are forward-looking in nature and subject to risks and uncertainties. That includes the possibility that the company is not successful in launching or marketing its WarpSpeed Taxi computer application, and that the company will not be successful in developing and implementing its Pinnacle DSB inventory and product delivery system as anticipated. Such forward-looking statements by definition involve risks, uncertainties and other factors, which may cause the actual results, performance or achievements of WarpSpeed Taxi Inc. to be materially different from the statements made herein. Except for any obligation under the U.S. federal securities laws, Nature Consulting, Inc. undertakes no obligation to publicly update any forward-looking statement as a result of new information, future events or otherwise. Corporate Contact: D. Okelo 2261 Rosanna Street, Las Vegas, Nevada, 89117 Phone: (702) 802-0474 info@warpspeedtaxi.com Contact Details WarpSpeed Taxi info@warpspeedtaxi.com Company Website http://www.warpspeedtaxi.com/

March 07, 2023 01:36 PM Eastern Standard Time

Family Entertainment Live and Mattel Announce 2023 Expansion of Hot Wheels Monster Trucks Live™ Glow Party™

Family Entertainment Live

To meet growing demand from fans and venues, Family Entertainment Live and Mattel today announced a major expansion of the Hot Wheels Monster Trucks Live Glow Party North American tour, coming in the second half of 2023. Following record breaking sales in 2022 and the beginning of 2023, Hot Wheels Monster Trucks Live Glow Party has added 23 markets to its expanding schedule, including some of the country’s most preeminent arenas such as the Barclays Center (Brooklyn), Chase Center (San Francisco), Target Center (Minneapolis), and Wells Fargo Center (Philadelphia). The newly announced tour dates will begin in July, filling the 2023 Hot Wheels Monster Trucks Live schedule with more events than ever. Presale tickets will be available on March 8, with public sale beginning on March 10, in most markets. Hot Wheels Monster Trucks Live is produced by Family Entertainment Live, and brings fans’ favorite Hot Wheels Monster Trucks to life including Mega Wrex™, Tiger Shark™, Boneshaker™, Bigfoot®, and the all-new Gunkster™, to name just a few. The Glow Party production features a laser light show, spectacular theatrical effects, dance parties, and lots of Hot Wheels toy giveaways. Fans can also witness a special appearance from the car-eating, fire-breathing, transforming robot MEGASAURUS™, plus the high-flyers of Hot Wheels Monster Trucks Live Freestyle Motocross. "After a record-breaking season in 2022, the tour’s expansion to more cities and renowned venues across the United States ensures that Hot Wheels Monster Trucks Live can build upon the incredible momentum that began with Glow Party,” said Julie Freeland, Senior Director of Global Location Based Entertainment at Mattel. “Our exhilarating tour theme, coupled with a robust second half schedule, means even more families will be able to connect and engage with their favorite real-life Hot Wheels Monster Trucks like never before.” “After so much early success with Hot Wheels Monster Trucks Live, we thought this was the perfect time to take it to another gear across the U.S.,” said Ken Hudgens, CEO of Family Entertainment Live. “The fans’ response has been incredible both domestically and overseas. Families will now have even more opportunities to experience the party at some of the most well-known venues throughout the major metros of North America.” Hot Wheels Monster Trucks Live™ Glow Party™ 2023 extended tour* dates are as follows. Matinee and evening performances are available across all dates. July 29-30 INTRUST Bank Arena Wichita, KS August 5-6 Chase Center San Francisco, CA August 5-6 Blue Cross Arena Rochester, NY August 12-13 XL Center Hartford, CT August 12-13 Veterans Memorial Coliseum Portland, OR August 19-20 Desert Diamond Arena Glendale, AZ August 26-27 Toyota Arena Ontario, CA August 26-27 Wells Fargo Center Philadelphia, PA September 2-3 Orleans Arena Las Vegas, NV September 9-10 Acrisure Arena Coachella Valley, CA September 23-24 Pechanga Arena San Diego, CA September 23-24 KFC Yum! Center Louisville, KY Sept 30 Barclays Center Brooklyn, NY October 7-8 T-Mobile Center Kansas City, MO October 7-8 Scope Arena Norfolk, VA October 14-15 DCU Arena Worcester, MA October 14-15 Cross Insurance Arena Portland, ME October 20-22 Cross Insurance Center Bangor, ME November 4-5 FedExForum Memphis, TN November 4-5 Family Arena St. Charles, MO November 11-12 Dickies Arena Ft. Worth, TX November 18 Target Center Minneapolis, MN November 18-19 Paycom Center Oklahoma City, OK *Additional dates to be announced. Hot Wheels fans also have the opportunity to participate in the Crash Zone Pre-Show Party, held two and a half hours prior to every performance. The unique experience provides fans access to the competition floor where they can see the outrageous designs and epic size of the Hot Wheels Monster Trucks along with autograph signings from their favorite drivers and performers. Each Crash Zone ticket includes an autograph card, souvenir pass, and a lanyard exclusive to Crash Zone attendees. Passes will be available to purchase while supplies last. Fans can go to HotWheelsMonsterTrucksLive.com for more information. The Hot Wheels Monster Trucks Live tour is a partnership between Mattel and Raycom-Legacy Content Company, LLC, a wholly owned subsidiary of Family Entertainment Holdings, LLC. About Mattel Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain, and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends®, UNO®, Masters of the Universe®, Monster High® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music, and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential. Visit us online at mattel.com. About Family Entertainment Live Family Entertainment Holdings, LLC is a diversified, entertainment holding company that develops family-oriented live events including Monster High® Live, Magic of Lights ®, an outdoor holiday lights drive-through experience produced at venues throughout North America and Hot Wheels® Monster Trucks Live, showcasing a toys-to-life show of Mattel’s legendary Hot Wheels Monster Trucks show presented across North America, Europe and elsewhere internationally. The Company is headquartered in Medina, Ohio. For more information visit familyentertainmentlive.com. Contact Details Eric PR & Marketing, LLC Eric Nemeth +1 602-502-2793 nemeth@ericpr.com

March 07, 2023 09:00 AM Eastern Standard Time

INNOVATIVE GIFTING, GAMING AND PARTY SUPPLY COMPANY CÔTIER BRAND TO LAUNCH IN TARGET STORES

Cotier Brand

Imaginative party and lifestyle company, Côtier Brand ’s line of party games, décor, stationery, and gifts is pleased to announce its entrance into Target stores. Beginning in March 2023, Côtier Brand will expand to select Target stores nationwide. Côtier Brand’s uniquely designed party goods have already received over 7,500 five-star reviews, were created to spark meaningful connection, provide ridiculous fun, and lessen the stress that comes with hosting. From March 12, select Target stores will carry four best-selling Côtier Brand SKUs: Did Baby Poopie? – Brown Baby Edition, Did Baby Poopie? – Fair Baby Edition, Who Has The Ring? and Mimosa Bar Kit. Côtier Brand is currently sold on Target.com. Created in 2017, Côtier Brand is a party supply company devoted to creating remarkable moments and celebrations that are truly memorable. In less than five years since its inception, the disruptive party brand has caught the attention of the national big-box retailer due to rapid growth and wide popularity of the products that help consumers throw a bash in a flash. Led and founded by at home party experts and entrepreneurial couple Marx and Amber Succés, Côtier is committed to empowering hosts and hostesses to enjoy their own events, master the art of intentional celebrating, and create unforgettable moments through deeper human connections. Côtier’s themed, no-fuss party products, and conversation starters effortlessly spark laughter and conversation for one-of-a-kind birthdays, graduations, anniversaries, baby showers, weddings and more. In a post-pandemic world, where people are finding their way back to in-person gatherings and celebrations once again, hosts want well-organized party supplies that engage and entertain guests with maximum style and minimal effort. Did Baby Poopie? Brown Baby Edition ($11.99) Côtier Brand’s hilarious and unique scratch off baby shower lottery game will have your guests rolling in laughter once they see how ridiculous it is! Fun and easy for all guests ages 4+, find the winning cards by scratching off the baby diaper with a coin to reveal a smiling poop emoji! Trademarked and copyrighted by Côtier Brand, this no mess version of the classic baby shower game, with gender neutral design and melanin-rich baby illustrations, is perfect for diaper raffles, door prizes, favors, ice breakers and more! You can even take it up a notch and hide lottery tickets under chairs or plates at your event. The ways to play are limitless! High-res image is available here Did Baby Poopie? Fair Baby Edition ($11.99) A quick and tidy version of the classic baby shower game, Did Baby Poopie?, Côtiers Brand’s gender-neutral design matches any party theme and the high-quality semi-gloss cardstock will impress both you and your guests. So, get ready for the compliments to roll in as your baby shower guests are rolling in laughter from this ridiculous scratch-off game!! To begin, simply hand out the lottery cards to guests and tell them to start scratching. Two poopy winners and 28 non-winning cards are included, but to multiply the fun, grab additional packs to use for door busters, icebreakers, diaper raffles, bingo and more! High-res image is available here Who Has the Ring? ($11.99) People LOVE lotteries and people love...well, LOVE! This unique scratch-off lottery game is the perfect combination of these two. Your guests will be giggling and cheering over this witty game! This perfect no assembly sarcastic card game for bridal showers, engagement parties, and bachelorette trips is all about seeing who will scratch and reveal the winning ring emoji and scream "I DO!". But if you scratch and don't reveal a ring, you're greeted by one of five funny witty losing remarks such as "Losing Has A Nice Ring To It." and "Let's Facet, You Lost.” and many more hilarious engagement ring related puns! Each pack comes with a total of 30 cards so this works effortlessly even for large parties." High-res image is available here Mimosa Bar Kit ($24.99) This 97-piece Mimosa Bar Decoration Kit is sure to elevate your next Birthday Brunch, Bridal Shower, or any House Party in minutes! With beautiful watercolor florals and pre-printed gold foil signage details throughout the decoration kit, it creates an impression that you spent way more time curating the look then you did. Allow your guests to gravitate towards your elegantly decorated mimosa bar and enjoy mixing their own mimosas. The kit includes a gold sparkled "But First Mimosas" Banner, Gold Foiled Mimosa Bar Sign, Gold Foiled pop Fizz Clink Accent Sign, 50 Paper Straws, 25 Juice Tags, 12 Topping Tent Cards, a Threading Needle and Gold Strings for the Banner and Drink Tags. High-Res image is available HERE C ô tier Brand is available at Target.com, Côtierbrand.com and select Target Stores. More images are available here. For all Côtier Brand inquiries, please contact First and Last PR: Cotier@firstandlastpr.com Contact Details First and Last PR Carissa Christy +1 201-569-2080 cotier@firstandlastpr.com Company Website https://cotierbrand.com

March 07, 2023 08:05 AM Eastern Standard Time

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NaRaYa Partners with PChome to Expand into the Taiwanese Online Market

NaRaYa

‘NaRaYa,’ a leading lifestyle brand that manufactures and retails handbags and accessories to customers worldwide, has partnered with PChome, one of Taiwan's most prominent eCommerce platforms to bring its products to Taiwanese consumers. This collaboration with PChome will provide Taiwanese customers with easy access to NaRaYa's products with convenient logistics, as well as special promotions available exclusively on the platform. NaRaYa is a leading Thai brand with over 15 branches worldwide. Headquartered in Bangkok, Thailand, NaRaYa's products are handmade and produced by skilled local artisans from Thailand, where it is meticulously crafted using high-quality materials to offer exemplary products at reasonable prices. The company is constantly developing products to meet the ever-changing needs of consumers, and it also supports growth and economic development in local communities through job creation opportunities. "As our customer base in Taiwan continues to grow, we see huge potential in this market. This business partnership with PChome will allow us to expand our reach to the Taiwanese market, giving customers more choices and convenience for their shopping experiences. In addition, this partnership will also provide us with a platform to market and sell our products, enhancing brand awareness among Taiwanese consumers,” said Pasin Lathouras, Chief Corporate Strategy Officer of NaRaYa. Lathouras added, "With PChome as our trusted partner, NaRaYa is determined to expand our presence in this market and offer customers the best product and experience we can." “We are very excited about this partnership; Thai products are attractive by their great design, quality, and price, our goal is to bring Thai products to Taiwanese consumers, and we are glad that NaRaYa trusts us to offer their products through our platforms. With our well-known presence and strong technological foundation in Taiwan market, we believe NaRaYa is a perfect fit for us. This, in turn, will also assist NaRaYa in reaching more customers in Taiwan; it's a win-win situation," said Sam Tsai, Managing Director of PChomeThai. Highlights of the partnership: • NaRaYa products are now available on PChome in Taiwan • Expansion of NaRaYa’s business in the Taiwanese market • Smooth logistics and seamless payment services & buyer protection policy • Special promotions available exclusively on the PChome platform For international partnership inquiries with NaRaYa, please get in touch with our export team at export@naraya.com About NaRaYa NaRaYa is a leading Thai brand with an extensive portfolio of products that appeal to a wide range of customers, including handbags, clothes, and accessories. Founded in 1989, NaRaYa has grown into one of the most well-known Thai brands, with over 15 branches worldwide. NaRaYa and its sub-brands are committed to producing high-quality products at affordable prices while supporting various social causes and local communities and pursuing a sustainable business to reduce its environmental impact. For more information about NaRaYa, please visit http://www.naraya.com/ About PChome Online & PChomeThai The largest eCommerce group in Taiwan which was established in 1996 and publicly listed on Taiwan stock market in 2005 (stock symbol 8044.TWO) offers comprehensive eCommerce, logistics and FinTech services in Taiwan market. Operates 254,000 square meter warehouses and provides delivery service within 24 hours after an order is placed in the whole island-wide and delivery within 6 hours in the great Taipei area. In 2015, PChome Thai was established as a joint venture with Cal-Comp Electronics, a listed company in Thailand. PChomeThai ThaiShopping Service, is an overseas shopping service which dedicating in providing Thai products to Taiwanese consumers, with a full Chinese interface, direct fright free shipping from Thailand to Taiwan when an order reaches 490 THB. For more information about PChome, please visit https://www.pchome.co.th/tw Contact Details NaRaYa export@naraya.com Company Website https://www.naraya.com/

March 06, 2023 09:30 PM Eastern Standard Time

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Innersense Organic Beauty Launches I Create Definition Styling Foam

Innersense Organic Beauty

Award-winning clean beauty brand Innersense Organic Beauty’s newest addition to their styling collection, I Create Definition Styling Foam defines and sets curls for long lasting style, and is formulated with organic ingredients for healthy, hydrated hair. This clean, lightweight styling foam provides firm hold for style longevity, decreases dry time, and enhances natural texture. I Create Definition features Aloe Vera, a critical ingredient for curls as it is a natural humectant that helps keep hair hydrated, which allows curls to thrive (look their best). Additional ingredients Amaranth Seed and Pequi Oil work together to help fortify and plump strands and infuse nourishing fatty acids to smooth frizz, add shine to fuller, thicker and healthier looking hair. Pequi and Amaranth Seed are great for higher porosity because they smooth down the cuticle to reduce frizz so strands are left with a silky texture. Innersense Organic Beauty is committed to sustainability across product development, sourcing and operations. I Create Definition, the new styling foam product, features a 100% Post Consumer Recycled PET white bottle with a non-aerosol pump that can be easily taken apart for recycling after use. In 2020, Innersense transitioned their line of white bottles to 100% PCR to reduce their virgin plastic usage and encourage packaging circularity. They are also Certified Plastic Neutral and Carbon Neutral, using third party agencies to verify and offset their plastic use and carbon emissions. “As a salon brand, we are always looking for new products to add to our styling range,” says Greg Starkman, CEO and Founder of Innersense Organic Beauty. “I Create Definition was formulated for our curly community, who have been so supportive of our brand and mission. This styling foam allows stylers to get salon level curls at home with less hassle and longer lasting results.” I Create Definition Styling Foam retails for $28 (6 oz) and $12 (2.37 oz). The product comes in a 100% PCR non-aerosol pump bottle and will be available online at innersensebeauty.com, in select salons, and in-store at specialty retailers such as Credo Beauty and The Detox Market. About Innersense Organic Beauty Beauty professionals Greg and Joanne Starkman founded Innersense Organic Beauty to bring clean, pure and toxin free hair care to salons, stylists and consumers. The clean hair care brand’s products include shampoos, conditioners, scalp scrub, styling and treatment products for all hair types. For more information, visit innersensebeauty.com. Contact Details Archita Patel +1 281-725-2121 archita@bpcm.com Company Website https://innersensebeauty.com/

March 06, 2023 12:30 PM Eastern Standard Time

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