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Mike Bako Presents His Holiday Gift Guide: GIFT IDEAS FOR EVERYONE ON YOUR LIST

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/ZxlS9kIS6CE For more information, visit DailyNational.com Every holiday season, we hear it again and again…The holiday season and the rush make it impossible to shop for everyone. Your spouse doesn’t know what they want, your kids have everything already, and yet, they keep dropping hints and making their wish list. With the holidays quickly approaching, many people are scrambling to track down the perfect gift for everyone in their lives. This year, there’s help. Digital Journalist and Trend Expert, Mike Bako, teamed with YourUpdateTV on a nationwide media tour to discuss great holiday gifting options for this year. Sending money for gathering and gifts: It’s the season of gatherings and gifts! With PayPal and Venmo, you can manage any group expense with digital payments – be it brunches with friends or that group gift for Grandma & Grandpa. PayPal also lets you personalize a free digital greeting and attach a gift of money so recipients can spend however they’d like. And New PayPal customers can earn $5 just by downloading the app, signing up and adding a payment method. Ways to Start a New Family Tradition: What better way to build traditions than through family. Ancestry helps families learn more about themselves by connecting them to family history so they can build more meaningful connections to each other and their heritage. AncestryDNA is a best-selling kit that makes it possible for people to find their unique story - from ethnic origins in precise geographic regions to the most connections to living relatives. With billions of historical records, like census, immigration, birth, marriage and military records, Ancestry helps people make meaningful discoveries about the places and people who came before them, and how they got to where they are today. Creating Your Holiday Wish List: Beyblade Burst Surge Speedstorm Motor Strike Battle Set has everything needed for battle including the first ever motorized Beystadium, 2 right/left spin launchers, and 2 spinning tops! Check this out, it features a spinning Motor Vortex disc in the center of the Beystadium and you can compete in head-to-head battling games with Beyblade Burst spinning tops, launchers, and Beystadium toys. For boys and girls ages 8 and up. Shop For Last-Minute Gifts: Target makes it easy and affordable for guests to shop for essentials and gifts up until the last minute, even when there is no longer time to ship. Target is truly a one stop shop for holiday needs, offering the most sought-after national brands such as Ulta Beauty gift sets and a curated assortment of only-at-Target products like the Target edition of Monopoly, limited-time-only LEGO® Collection x Target and popular heyday™ AirPods cases. And, knowing how important it is to get a great deal – especially in the final days of holiday prep – Target is adding new last-minute deals on thousands of gifts across its entire assortment from toys and electronics to apparel, home and beauty from Dec. 19-25. No matter how guests choose to shop, Target makes it easy to get last-minute gifts just in time for the holiday. With Target’s Drive Up service, guests can place orders online, let the store know they’ve arrived via the Target App and have a team member bring it out to their car. All without ever needing to unbuckle their seatbelt. With Order Pickup, guests can collect their online orders inside the store quickly and contactless with the scan of a barcode. Visit your local Target store, Target.com or the Target App to find and collect great holiday gifts in time for everyone on your shopping list. Last Minute Stocking Stuffers Gopuff is the leader in immediate delivery of everyday essentials. Gopuff delivers your everyday essentials in minutes, from cleaning and home products to baby and pet items, even local brands, food and drinks, including alcohol in many markets. Great for last minute gifts or stocking stuffers, Gopuff offers Gift Cards. Available for anywhere from $5 to $200, Gopuff Gift Cards can be used for any item on Gopuff, whether a high-end bottle of wine, coffee beans from a favorite local coffee shop or even a card game. The gift cards are delivered electronically, so there’s no waiting for shipping and since Gopuff features thousands of local brands on its platform, they’re a great way to shop local. About Mike Bako: Mike Bako is the Trends Editor for DailyNational.com. Mike is also the father to two beautiful boys, Evan and Henry. Reuters, FOX News, Fox Business, WPIX in New York, and ESPN Radio all frequently rely on Mike’s insights on new trends, current events, sports, and culture. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 20, 2021 11:07 AM Eastern Standard Time

Video

News Release

New tech at ShowStoppers press event during CES 2022 gets kids outside to play, and sleeping better

ShowStoppers

New tech gets the kids outside to play, and sleeping better, at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, sl@showstoppers.com, +1 310-936-8530. Picoo, https://picoo.com/, the world's first outdoor game console for kids, makes its debut at CES and ShowStoppers. Picoo gets kids actively running, jumping and playing together outdoors, and helps to reverse the decline of physical fitness and isolation caused by excessive screen time. Xplora, https://shop.myxplora.com/, will showcase a smartwatch for kids that provides security and peace of mind for parents, while also encouraging physical activity. Hatch, https://hatch.co, the brand that’s helped millions of people of all ages sleep more soundly, will introduce a new and dreamy product for little ones. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 20, 2021 09:45 AM Eastern Standard Time

Inaugural VinFuture Prize Award Ceremony – Celebrating 4 Scientific Innovations for Humanity

Vingroup

HANOI, VIETNAM - Media OutReach - 20 December 2021 - One year after its launch, the VinFuture Prize Council has completed the evaluation process and selected 4 groundbreaking scientific innovations that have made and will continue to make positive impacts in the everyday lives of millions of people around the world. Prize winners will be announced at the inaugural VinFuture Prize Award Ceremony to be held on January 20, 2022 at the Hanoi Opera House and the VinFuture Sci-tech Week during January 18-21, 2022 in Hanoi. This is an international event to honor outstanding scientific achievements and promote innovations for humanity in 2021 with the participation of world-leading scientists, policy makers, leaders of technology corporations, and the Prize winners. The award ceremony will be held on January 20, 2022 evening to honor the winners of the inaugural VinFuture Prize, including the VinFuture Grand Prize and 03 Special Prizes for female innovators, innovators from the developing countries, and innovators with outstanding achievements in emerging fields. As part of the Award Ceremony event series, VinFuture will organize a sci-tech week for the scientific community, business and start-up leaders in industry and technology. The Foundation will also hold dialogues and interactive sessions with the Prize Council members and the VinFuture Laureates which will catalyze the intellectual connection between Vietnam's scientific and technological community and the world as well as bridge academia and industry, thus contributing to the transformation of science and technology innovations into real life applications. Commenting on the upcoming events, Professor Sir Richard Henry Friend – Chair of the VinFuture Prize Council and a 2010 Laureate of the Millennium Prize, said: " Science and technology need to deliver benefits to all peoples and all nations. The VinFuture Prize will recognize those whose brilliant science or engineering achievements can have positive impact on the lives of millions of people across the planet." The VinFuture Foundation is founded by Mr. Pham Nhat Vuong - Chairman of Vingroup, and his wife - Mrs. Pham Thu Huong, with the vision of creating meaningful change in the everyday lives of millions of people. In its inaugural year, VinFuture received 599 quality nominations from more than 60 countries around the world. Among these, nearly 100 nominations came from the world's top 2% most-cited scientists, many of whom are laureates of distinguished awards, such as the Nobel Prize, Breakthrough Prize, Tang Prize, Japan Prize, among others. All the nominations were assessed in multiple evaluation and selection rounds by a 12 member- Pre-screening Committee, and then by 11 members of the Prize Council. With a large number of quality nominations going through a rigorous assessment process conducted by the Prize Council of globally influential scientists and leaders in academia, research, and innovation, the 2021 VinFuture Prize is expected to identify breakthrough inventions and innovations that will bring about practical applications and meaningful impacts on the everyday lives of people. Remarkably, the in-person presence of great minds of the global science and technology community at the inaugural VinFuture Prize Award Ceremony and the VinFuture Sci-tech Week will contribute to positioning Vietnam as a new destination full of potentials and open up opportunities to build direct and multi-dimensional cooperative relationships between scientists and entrepreneurs, promoting the commercialization and application of scientific innovations into the real world. Besides the Laureate Announcement and the Award Ceremony on January 20th, 2022, there will be academic activities taking place from January 18-21, 2022, which include: - Conversation with the VinFuture Prize Council members - Symposium: Science for Life - Scientific Dialogue with the inaugural VinFuture Prize Laureates. The VinFuture Prize Foundation, introduced on International Solidarity Day, December 20 th, 2020, is an independent and non-profit organization in Vietnam. The Foundation was established with the vision of catalyzing meaningful change in the everyday lives of millions of people by honoring transformational technological innovations at a global scale. The Foundation's core activity is awarding the annual VinFuture Prize for breakthrough scientific and technological innovations that have made or have the potential to create meaningful changes in people's lives. In addition, the Foundation will conduct many activities to accomplish its mission, such as funding research projects, collaborating in academic development, and promoting STEMM education. A total of four prizes are awarded by the VinFuture Prize Foundation every year, consisting of the VinFuture Grand Prize valued at US$3 million - one of the largest ever annual prizes globally. VinFuture also awards 03 Special Prizes, each valued at US$500,000, dedicated to female innovators, developing country innovators, and innovators with outstanding achievements in emerging fields. Contact Details Vingroup Media Contact v.nammh@vingroup.net

December 20, 2021 08:30 AM Eastern Standard Time

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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

Issuer Pixel Launches B2B Video Sharing and Networking Platform

Issuer Pixel

MIAMI - Issuer Pixel, a new video-centric B2B sharing and networking platform built on patented technology, took a major leap forward today by officially launching its video and audio 1-Click sharing features. With today's launch, companies of all sizes can now join the Issuer Pixel platform and begin providing their content publicly, gaining exposure to partners, customers, suppliers, suitors, investors and media worldwide. "On behalf of the entire Issuer Pixel team, I am thrilled to announce this significant milestone in our company's growth," said Issuer Pixel CEO David N. Baker. "This is a major step for our company and our investors. More importantly, going live means our corporate customers can begin taking advantage of our platform and seeing the benefits immediately." The announcement comes on the heels of other key events for the company, which earlier this year received official patent approval for its first patent, from the U.S. Patent Trademark Office. "We already have one patent approved, two patents pending, and five more being prepared to be filed," Baker said. "We believe building a strong patent portfolio will provide us with a defensible position in the market place and add tremendous value to Issuer Pixel." Even though most companies do not have a structure to organize their external facing video and audio content, including Fortune 500 companies, the demand for such structure to organize their content has skyrocketed in recent years. Issuer Pixel was created to fulfill that growing demand, while also providing companies a platform to efficiently find video/audio content by industry, sector, or granular product/service level for the first time. To learn more about Issuer Pixel, visit us at: https://issuerpixel.com/ Contact Details David N. Baker Issuer Pixel Inc. david@issuerpixel.com Company Website https://issuerpixel.com

December 17, 2021 08:00 AM Pacific Standard Time

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RCG Ventures Unveils New Branding for Proviniti

RCG Ventures

RCG Ventures, a wholly owned subsidiary of River Capital Group Holdings, a leading family investment office, today unveiled new branding for its portfolio company, Proviniti. Proviniti is the leading provider of turnkey solutions that transform legacy IT into high-performance, agile environments. Supported by RCG Ventures’ active investment strategy, Proviniti designs, deploys, and manages customized IT solutions that enhance efficiency, accelerate growth, and increase profitability. The company’s tenured development team leverages best-of-breed technologies in artificial intelligence (AI), blockchain, marketing automation, data visualization, Internet of Things (IoT), big data, systems integration, customer experience (CX), and robotic process automation (RPA). For clientele, such as ShopRite and Spartan Homes, Proviniti provides the technology and expertise that enable agility and deliver the competitive edge to thrive in today’s volatile marketplace. “Proviniti builds and implements customized solutions that combine user-centric design with best-of-breed technologies, eliminating complexity while fostering user adoption,” said Proviniti Managing Partner, Steven McCaffrey. “Leading Proviniti is an elite group of highly accomplished executives who are uniquely empowered with the experience and knowledge to help financial institutions, governments, healthcare, manufacturing, and pharma companies adapt operations without sacrificing productivity,” said Vincent Puma, River Capital Group Holdings’ chief executive officer. “Together with Jeff Kaplan, managing partner of RCG Ventures, Proviniti has assembled a team of the foremost experts to help businesses of all sizes and in all markets leverage and deploy new and emerging technologies to give them a competitive advantage and pivot quickly when needed.” For financial institutions, Proviniti customizes data visualizations that communicate complex insights in comprehensible formats for fund analysis, reporting, and risk assessments. The company designs and implements AI-powered financial models that enable M&A and capital markets professionals to rapidly forecast outcomes based on numerous scenarios, providing timely, trustworthy analyses. “What is unique about Proviniti is its team’s understanding of how blockchain, AI and big data technologies can be applied in myriad use-cases for companies of all sizes,” said Jeff Kaplan. “This insight allows Proviniti to successfully implement turnkey solutions for clients, affecting positive change that strengthens bottom lines. “Of particular note is the team’s expertise and unparalleled track record helping organizations design, deploy, and manage blockchain solutions,” added Kaplan. “Leveraging blockchain, Proviniti helps organizations overcome breakdowns across supply chains, logistics, and fulfillment, mitigating shortages in household goods, car parts, pharmaceuticals, and chip technology. In addition, whether bringing reconciliation time of financial transactions, or creating marketplaces for non-fungible tokens (NFTs), Proviniti brings the technical and industry acumen to seamlessly integrate blockchain into their businesses.” ABOUT PROVINITI Backed by RCG Ventures, the active investment arm of River Capital Group Holdings, a leading family investment office, Proviniti provides turnkey solutions that transform corporate IT into to high-performance, agile environments. Our tenured development team leverages best-of-breed technologies in artificial intelligence (AI), blockchain, marketing automation, data visualization, Internet of Things (IoT), big data, and robotic process automation (RPA). ABOUT RCG VENTURES RCG Ventures (RCGV) is a wholly owned subsidiary of River Capital Group Holdings (River Capital), a leading family investment office. RCGV represents an active investment strategy that combines access to capital with management resources, infrastructure, an expansive global business network, and hands-on strategic guidance from an elite, tenured team of business, financial, marketing, operations, and capital markets leaders. Our target partners develop breakthrough innovations in blockchain, artificial intelligence (AI), big data, workforce services, Internet of Things (IoT), data analytics, and extended reality (XR). For additional information, please visit www.RCGV.com. ABOUT RIVER CAPITAL GROUP HOLDINGS Founded in 2013, River Capital Group Holdings (RCGH) is a leading family investment office headquartered in Manhattan, NY. In addition to funding, River Capital Group also offers strategic counsel, management resources, and access to its expansive network of capital markets, finance, and institutional investment professionals, without requiring partner companies to cede operational control. River Capital Group makes opportunistic investments in growth companies with investments ranging from five hundred thousand to $50 million. Specifically, RCGH identifies forward-thinking companies for which its capital, financial expertise, and relationships would add both significant quantitative and qualitative value. River Capital Group Holdings is industry agnostic with a track record of backing and supporting companies that deliver above average returns and exceed industry expectations. Invested capital is only that of River Capital Group Holdings’ principals. For additional information, please visit www.rivercapitalgroupholdings.com. Contact Details JMRConnect: Shaping Influence® PR Mostafa Razzak +1 917-912-0623 m.razzak@jmrconnect.net Company Website https://rivercapitalgroupholdings.com/

December 16, 2021 10:23 AM Eastern Standard Time

Centerboard Announces New Model for Supply Chain Management with Industry-First API Offering

Centerboard

Centerboard, the neutral, shipper-centric transportation management provider, announced today the availability of Centerboard Microservices, API solutions enabling seamless technology integration for shippers and technology providers. Presenting a ground-breaking approach to supply chain access, the cloud-based, a-la-carte offerings give users a fully customizable experience. Reflecting its mission to give shippers complete control over their supply chain, Centerboard’s API offering allows software providers to embed supply chain access into their clients’ existing systems, regardless of the transportation management system (TMS) or enterprise resource planning (ERP) platform. “We’ve spent years working closely with shippers and leading technology providers – not only listening to their needs but building an IT roadmap that directly addresses those needs. The biggest pain point we’ve seen is the lack of neutrality and flexibility regarding technology solutions,” said Lindsey Shellman, Chief Commercial Officer at Centerboard. “The APIs through Centerboard Microservices is a solution that no one else in the industry is offering. We are thrilled to address the complexity of supply chain and let users access shipping functionality from within their existing applications. For the first time, users will have affordable access to technology that provides true visibility and control of their supply chain operations, while eliminating the need to juggle multiple tech stacks.” BluePallet, the first end-to-end commerce platform for the chemical industry, is currently leveraging Centerboard Microservices to increase efficiencies for their users. “Our partnership with Centerboard strengthens the TMS functionality within the existing framework of our marketplace, helping our users spend less time managing multiple supply chain services outside of our platform,” said Pat Salomé, Chief Product Officer at BluePallet. “We are looking forward to our continued partnership with Centerboard to support our network of manufacturers and distributors.” Since rebranding in September, Centerboard has experienced substantial growth with an expanded roster of customers in chemical distribution, and food and beverage industries, including Dien, a leader in North American specialty chemical and ingredient distribution; JSI Store Fixtures, a branded display supplier to major supermarkets, convenience and specialty store chains; and S.L. Fusco, Inc. a Los Angeles based industrial supply distributor. Centerboard has also launched a range of new features, including advanced shipment notifications and enhanced carrier tracking messages. In addition to platform developments, Centerboard continues to invest in its team growth and plans to open a new state-of-the-art office facility this month. To learn more about Centerboard and schedule a demo please visit www.centerboard.com. About Centerboard Centerboard is a neutral, shipper-centric transportation and supply chain management provider supplying shippers with access to a wide range of affordable features needed to take control of operations. Centerboard unlocks business opportunities for shippers, carriers, and supply chain stakeholders, through leveraging real-time data. Contact Details Kite Hill PR for Centerboard Kite Hill PR centerboard@kitehillpr.com Company Website https://www.centerboard.com/

December 16, 2021 09:30 AM Eastern Standard Time

News Release

Journalists to discover new tech for work, home & play at ShowStoppers press event during CES 2022

ShowStoppers

Journalists will discover new tech for work, home and play at ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, sl@showstoppers.com, +1 310-936-8530. Stern, https://sternpinball.com/, will change the game of pinball as we know it. Boogie Board, https://myboogieboard.com, will push the envelope with new analog writing technology that supports efficiency and wellbeing. Sleep sensing earbuds from Kokoon, https://kokoon.io, will help wearers sleep easier and deeper. Vasco Electronics, https://www.vasco-electronics.com, will show an AI-based, award winning electronic translator. ViewSonic, https://www.viewsonic.com, will show new monitors and projectors for gaming, home entertainment and professional content creators, including the first reveal of the flagship ELITE XG321UG 32-inch, 4K gaming monitor. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, dave@showstoppers.com, +1 845-821-6123. Contact Details Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 16, 2021 09:30 AM Eastern Standard Time

JustiFi, The Embedded Fintech Platform for Platforms, Raises $6.6M Led by Emergence Capital and Rally Ventures

Rally Ventures

JustiFi, the intelligent fintech orchestration platform for platforms, today announced its $6.6 million seed round. JustiFi provides vertical SaaS platforms with a full suite of embedded fintech tools that can be deployed to their current customer base. As vertical SaaS platforms increasingly become the system of record in their industry, customers look to them for expanded capabilities, including payment and banking tools. Unfortunately most vertical SaaS platforms do not have the in-house expertise or engineering bandwidth to develop a fully embedded fintech suite of tools, and they typically end up deploying an amalgamation of integrations that are not optimized for customer happiness or maximum revenue. When a vertical SaaS platform partners with JustiFi, they instantly have a fully integrated and white labeled suite of payment acceptance tools, multi-payment type intelligent orchestration tools, white label insurance capabilities, lending capabilities, card issuing, treasury management and more. These tools are optimized for lowest possible cost, resulting in highest possible revenue and profit. As the global internet economy reached upwards of $6.49 trillion in 2020, businesses paid more than $195B in payment processing fees alone. Using AI, JustiFi’s decision engine analyzes every transaction to dynamically optimize and reduce payment fees to the lowest possible effective rate at the interchange level. Over time, JustiFi becomes smarter by applying its learnings, thus continuing to increase the profitability of the business. The round was co-led by Emergence Capital, the early investor in Zoom, Bill.com, Veeva, Salesforce and other industry-leading enterprise companies, and Rally Ventures, early investors in Braze, Carbon Black, Coupa and SportsEngine. The new financing will be used to scale the team and continue to build out the product. “JustiFi was created to democratize fintech and accelerate the revenue potential of SaaS platforms,” said Joe Floyd, general partner at Emergence Capital. "JustiFi was built by vertical SaaS veterans who won at the payments game before. Now, they're commercializing all of the industry leading insights, data, tools and technology they've developed over the last 15 years, so other platforms can win as well." “Fintech is complex and payment teams are expensive and hard to secure, especially with other priorities like customer acquisition and new product features fighting for resources," said Joe Keeley, co-founder and CEO of JustiFi and founder and former CEO of CNST (acquired by Bright Horizons, NYSE:BFAM). "JustiFi's payment team and platform tools enable platforms to integrate fintech strategies early in their build without having to hire huge teams to support them." “To put it bluntly, we know that nearly every business in the world pays too much in payment processing fees. Those high fees are especially painful to vertical SaaS platforms, where gross margin is materially impacted by each basis point,” said Justin Kaufenberg, managing director at Rally Ventures and co-founder and former CEO of SportsEngine, a vertical SaaS platform that processed multiple billions per year in payments. “Offering payments is table stakes. Vertical SaaS platforms should not settle for anything less than a fully integrated, fully white label, comprehensive fintech stack that includes a native orchestration layer and transaction level cost optimization.” About JustiFi JustiFi is the embedded fintech platform built for vertical SaaS platforms. The company’s AI and machine-learning engine manages and optimizes payment transactions to help platforms reduce fees and maximize profits. JustiFi leverages 50+ years of industry experience and expertise to add value for customers by generating payments revenue, saving money, ensuring compliance and turning payment processing into a strategic advantage. For more information, visit justifi.ai. About Emergence Capital Emergence is the leading venture capital firm focused on early-stage enterprise software companies. Its mission is to be the most important partner to the companies that are changing the way the world works. The firm's investments' current market capitalization is over $400B and includes companies such as Zoom (ZM), Veeva Systems (VEEV), Box (BOX), Bill.com (BILL), Doximity (DOCS), Blend (BLND), SuccessFactors (SFSF, acquired by SAP), Yammer (acquired by Microsoft) and ServiceMax (acquired by GE). For more information on Emergence, visit www.emcap.com and follow @emergencecap. About Rally Ventures Rally Ventures invests exclusively in early-stage business technology companies, focusing on entrepreneurs creating major new markets or bringing transformative approaches to existing ones. Since 1997, Rally Ventures' partners and venture capital industry veterans have invested in or run early stage enterprise business-to-business technology companies with a proven ability to deliver superior returns regardless of the overall market environment. For more information visit www.rallyventures.com. Contact Details Rachel Stone rachel@rallyventures.com Company Website https://www.justifi.ai

December 16, 2021 08:03 AM Eastern Standard Time

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