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CMMC Center of Excellence & CMMC COE EU Announce Memorandum of Understanding with Gerico Security SRL of Italy

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, in collaboration with the UK’s Parava Security Solutions representing the CMMC-COE in Europe, is excited to announce a partnership with Gerico Security SRL through a Memorandum of Understanding to expand presence across Italy and Europe. This unique partnership represents an agreement to jointly drive education, awareness, and adoption of the CMMC standard and other cybersecurity measures to improve protection and resilience of the global supply chain that supports the Defense Industrial Base network of contractors, partners, vendors, and suppliers around the world. Through this bold collaboration, the parties will pursue initiatives that are mutually beneficial and deemed critical to the broad adoption and embrace of the CMMC, NIST standards, and cybersecurity best practices including: Sourcing of Senior qualified CMMC/Cyber professionals (both DoD and industry) serving as distinguished guest lecturers in selected events and seminars. Co-sponsorship of selected/approved webinars to gain a prospective on technology and business trends and giving insight to help propagate innovation that leads to crafting better industry proposals in response to DoD requirements. Co-Developing CMMC/Cyber Training and Education programs that will accelerate CMMC certification AND improved cyber protection and resilience “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “This is a great moment for the deployment of cyber security and CMMC for the European Defense Industry Base. said Andy Watkin-Child of Parava Security Solutions, who also leads the CMMC COE EU. Having Gerico as a Partner in Italy brings their unique cyber security skills to support companies within one of Europe’s Largest Defense Partners deploy CMMC and cyber Security”. “We are proud of the strategical and cultural relationship between our Countries within which this agreement can be considered to be a missing peace. In an era of asymmetric cyber warfare, cybersecurity is the primary defense tool of the western industrial systems and, we believe that the CMMMC model will be used within both the defense and civilian sectors”, said Mr. Giustino Fumagalli, CEO of Gerico Security. Gerico Security SRL is the CMMC’s reference point in Italy. Through the CMMC-COE and PARAVA agreement, Gerico is aimed at supporting the main defense parties on both sides of the Atlantic and is aimed at defining and achieving high levels of cybersecurity both on large and small Italian companies belonging to the DoD’s Defense Industrial Base. Gerico Security is an Italian center of excellence in advisory on information & cyber security, business continuity, internal and third-party audit and security inspection activities. Gerico supports private organizations in business process certifications through the provision of turn-key projects of Governance Risk & Compliance. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on the CMMC COE EU, please visit https://cmmc-eu.com/ For more information about Parava Security Solutions, please visit https://www.parava.org/ For further information about Gerico Security, please visit www.gerico-sec.it or send an email to info@gerico-sec.it About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 19, 2021 10:00 AM Eastern Standard Time

Loveland, Colorado Celebrates 75th Valentine Anniversary With Socially-Distanced Activities and Themed Local Beverages

Loveland Chamber of Commerce

*Note to Media: Download additional photos and video here. For 75 years, Loveland the nation’s Sweetheart City has been spreading love and joy across the world by re-mailing valentines with a special stamp and poem. Today, Visit Loveland and partners celebrate the program’s diamond anniversary by unveiling details on reimagined sweetheart season activities in the city. “The Valentine Re-Mailing Program put Loveland on the map as the nation’s Sweetheart City 75 years ago and today, we take our role in sharing love very seriously with activities and more ways for visitors to celebrate,” said Cindy Mackin, visitors services manager for the City of Loveland. “From love lock sculptures and festive art and light displays to our socially-distanced group wedding, scavenger hunts, and more, we welcome everyone to Loveland to spread the love this valentine’s season.” Re-Imagined Sweetheart City Activities Experience any of the following socially-distanced activities across the city in February. Specific dates apply for each. Check out the most up-to-date details on all here. Valentine Group Wedding | Feb. 14 | $95 per couple: What could be more romantic than saying "I do" on Valentine's Day in the Sweetheart City? Now more than ever, celebrating love and connection is needed. Loveland, Colorado is known for being the best place in the country to celebrate Valentine's Day. To honor love, My Big Day hosts an annual wedding on Feb. 14 where couples get married or renew their vows with a special custom ceremony and romantic touches. Careful accommodations and adjustments are being made for the 2021 wedding which will be held at Chapungu Sculpture Park at Centerra. Tickets and details are available at ValentinesDayInLoveland.com. Love Locks | Available year-round | Free; can purchase love lock for $20 at Visitors Center: Loveland is home to two of the largest love lock sculptures in the U.S. Love locks are a symbol of love and commitment that has been inspired by an ancient custom where lovers lock a padlock on a chain or gate and then throw away the key, symbolically locking their love forever. The love lock sculptures allow love locks to stay locked forever in the nation’s Sweetheart City on a beautiful piece of art. The Quest for Dan Cupid - A socially-distanced scavenger hunt | Feb. 1 - 15 | Free: What is Valentine’s Day without Dan Cupid? Join our quest during the first two weeks of February to find him and bring him back in time for Valentine’s Day so he can shoot his arrow of love to those across the world from the nation’s Sweetheart City. Participants will be entered to win the ultimate Loveland experience trip worth over $500 with hotel stay, food, shopping, and more. Free and open to the public. Lights and Art Installations | Various dates | Free Downtown: Valentine-themed lights can be found across Loveland to celebrate valentine's season. Head downtown for the “Something RED” art installations and community mural from the Creative District, the Tunnel of LOVE, and valentine displays in the Foundry Plaza. “Something RED” features local artist interpretations of the color RED - the color of action, violence, heat, luck, happiness, and passion. Installations include glowing symbols of love and luck, sailors’ valentine, and even a robot cheering up his broken-hearted friend. Windows will feature a speakeasy collage, video work, and even a pair of Firebirds from Feb. 12 - March 12. Participants can also help create the “Stamp” Your Love community mural that is on display at the corner of 4th Street and Lincoln Ave. Artist Scott Freeman is working with the Loveland Museum to set up a socially-distanced, safe experience for community members to create pieces for the mural. Time slots to paint are during specific times Jan. 27 - Feb. 10. Registration opens on Jan. 20 at lovelandmuseumgallery.org. Loveland Lights at Chapungu: Chapungu Sculpture Park in Centerra will be lit up with thousands of red and pink lights and sweetheart-themed decor backed by romantic music from Feb. 1 - 14. The lighting display is free and open to the public from 5-9 p.m. every evening. Sweetheart Classic Race | Feb. 13 | $30 for singles | $55 for couples: The 2021 Sweetheart Classic takes runners on a course with diverse terrain and views, from downtown out to River's Edge Natural Area. Socially-distance start times for waves, no in-person award ceremony, and other safety measures are in place to ensure safe, healthy fun. Runners can bring a sweetheart and participate together or single runners can be on the lookout for that future running partner. Be My Valentine - An Evening at the Rialto | Feb. 13 | free concert with a suggested donation of $40: Enjoy Valentine’s Day date night in the comfort of your own home with live concerts streamed from the Historic Rialto Theater in downtown Loveland. This is a fundraiser for Backstage Rialto. Lovely Valentine Libations Head to Loveland to taste delicious locally-produced beverages only found in the Sweetheart City during the first two weeks of February or until they sell out. 2021 Loveland Valentine Wine: Sweet Heart Winery in Loveland has produced the Loveland valentine wine - a Valentine’s Day 2021 special edition 2018 Malbec with a special label from Loveland artist Billie Colson. This medium-bodied Malbec is a delight with bright red berry aromas on the nose. This fruit-forward wine continues to entice with notes of sugarplum, red cherry, and black raspberry. With a hint of baking spice and sweet tobacco on the finish, this wine is a pleasure to drink - perfect for sharing with your valentine. There will be 400 bottles of this wine available on Feb. 2 at Sweet Heart Winery. 2021 Loveland Valentine Beer: The Bleeding Heart, the 2021 official Loveland valentine beer produced by Grimm Brothers Brewhouse, is a barrel-aged Baltic Porter brewed with vanilla and bourbon. 2021 Loveland Valentine Coffee: The Sweetheart Blend official coffee for 2021 is a Gingersnap flavor by Top of the Lakes that will be sold at the Loveland Visitors Center. About Visit Loveland The mission of Visit Loveland is to enthusiastically promote, market and sell Loveland, Colorado as a destination for meetings, conventions and individual travelers, fostering economic development and benefiting and supporting members and the overall business community. It is Visit Loveland’s goal to promote tourism, conventions and related activities within the city by marketing the city and sponsoring destination and community events. Learn more at VisitLovelandCO.com. Contact Details Nicole Yost +1 970-776-9980 Nicole@FynPR.com Cindy Mackin 970-290-8810 cindy.mackin@cityofloveland.org Company Website https://www.visitlovelandco.org/

January 14, 2021 08:06 AM Eastern Standard Time

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CMMC Center of Excellence Announces Memorandum of Understanding with Women in Cybersecurity Mid Atlantic

Interoperability Clearinghouse

The Cybersecurity Maturity Model Certification Center of Excellence ( CMMC COE ), hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public-private partnership serving the public and private sectors for more than 15 years, is proud to announce a Memorandum of Understanding with the Women in Cybersecurity Mid Atlantic affiliate. This unique partnership will extend efforts to advance the goals and objectives for improving the cyber and supply chain security and resilience of the US Department of Defense (DoD) global Defense Industrial Base (DIB) network of contractors, suppliers, and vendors. The executed MOU establishes a cooperative agreement between the Women in Cyber Security Mid Atlantic and CMMC COE to partner in the furthering of their respective and complementary missions and objectives regarding the adoption, use, and expansion of CMMC based cybersecurity practices for the DIB contractor community and the information and communication technology community creating a broader CMMC ecosystem to improve security and resilience. Specific actions will include: The co-development of CMMC advisory services, cyber training and education programs to accelerate CMMC certification, increase cyber adoption and improve cyber protection & resilience. Expand and drive diversity across the cybersecurity workforce Co-sponsor symposiums, training programs and podcasts leveraging their combined cyber and IT expertise. Host regular working groups, with other partners, to enable collaboration and communications. Establish an independent Industry Cyber Security Advisory Council with peer organizations to advise and educate leaders across government and industry on the continued evolution and effectiveness of CMMC Through this exciting partnership, the CMMC-COE ( www.cmmc-coe.org ) will also focus on bringing together the many disparate cyber and national security communities of interest to reduce complexity, improve awareness, and accelerate industry effort to become more cyber resilient against the growing threats from nation states and criminal enterprises. The CMMC-COE establishes both a Market Place and Knowledge Clearinghouse that will include resources that support the overall effort, including white papers; tutorials; recorded webcasts; presentations; and more that will help reduce the cost and burden on small/medium size contractors already struggling from the impact of COVID. The CMMC-COE partner network will be sharing a wide range of capabilities from member organizations, including; cyber standards frameworks, education, solution architectures, cyber mentoring, workforce, and other elements needed to scale to the demands of the entire DIB market place in the US and abroad (400,000+ contractors). “This is exciting opportunity for us”, said Mr. John Weiler, Chairman of the Board at CMMC Center of Excellence, “This new partnership will further help advance the goals and objectives for improving the supply chain security and resilience of the US Department of Defense (DoD)”. “The WiCyS Mid-Atlantic is excited to team with the CMMC COE in efforts to enhance the overall security of the defense industrial base supply chain. This partnership clearly demonstrates the CMMC COE’s commitment to a diverse cybersecurity workforce, which is key to defending the nation’s cyber critical infrastructure. Creative and inclusive teaming is essential to the CMMC’s success!”, said Ms. Diane M Janosek, Founder and Senior Advisor, Women in Cybersecurity Mid-Atlantic. WiCyS is a non-profit membership organization with national reach that is dedicated to bringing together women in cybersecurity from academia, research and industry to share knowledge, experience, networking and mentoring. The initiative was created through an NSF grant (Award # 1303441 ) by Dr. Ambareen Siraj at Tennessee Tech University in 2012, and has grown into a wonderful alliance among academia, government and industry. WiCyS offers mentoring, learning, networking and career development to women at all stages of their cybersecurity careers. Whether you are a student just considering a career in cybersecurity or an experienced leader in the cybersecurity workforce, WiCyS provides tangible benefits and a supportive community. The Women in Cybersecurity Mid-Atlantic Affiliate (WiCyS MAA) is a regional affiliate that covers the geographic areas: South New Jersey, South-East Pennsylvania, Delaware, Maryland, District of Columbia, and Northern Virginia, and will continue to undertake activities to promote recruitment, retention, and advancement of women in cybersecurity. For more information on the CMMC COE, please visit http://cmmc-coe.org email info@cmmc-coe.org or call 703-863-3766 For more information on the Women in Cybersecurity Mid Atlantic, please visit https://www.wicysmidatlantic.org/ About Us ---------- CMMC-COE.ORG is a unique non-profit public-private partnership, with a vision to accelerate Cybersecurity Maturity Model (CMM) adoption, and reduce time & cost for security compliance for our partners by leveraging commercial best practices, CMMC standards, and innovative solutions for a measurable success. Our mission, focused on DOD mission objectives, cost containment and expeditious CMMC compliance, is to help the DIB improve cyber posture and resilience, and simplify its acquisition. The CMMC-COE is hosted by the Information Technology Acquisition Advisory Council (IT-AAC), a public/private partnership (P3) chartered in 2007 as an honest broker to reach outside the confines of the Federal IT advisories that lack dynamic reach into the Global IT Market, and dedicated to the adoption of commercial IT management standards of practice and innovations emanating from the Global IT market. Team IT-AAC has already demonstrated the value of its decade long investment, and provides a unique value to agencies seeking to achieve accelerate the transformation of legacy processes and systems. Our Just-in-Time SMEs apply an innovative suite of Technology Business Management and Agile Acquisition Processes needed to assure the business value of commercial IT. The Interoperability Clearinghouse (ICH), is the managing partner that make up the 24 NGO/SDO organizations that make up the IT-AAC. ICH provides the contract vehicles, clearances, and critical resources proven to guide sustainable, measurable and repeatable processes needed to drive better investment decisions as the speed of mission need, while aligning existing processes, methods and workforce with IT reform mandates contained in Clinger Cohen Act, FITARA, IT MGT Act, EO13838. Contact Details Bob Dix +1 703-975-6633 bob.dix@it-aac.org Company Website https://cmmc-coe.org

January 14, 2021 06:00 AM Eastern Standard Time

COVID-19 Creating Retirement Related Risks by Jennifer Lang Financial Services.

Jennifer Lang Financial Services, LLC

Contact Details Jennifer Lang +1 877-487-8926 mail@jenniferlangfinancialservices.com Company Website https://www.jenniferlangfinancialservices.com

January 12, 2021 10:05 AM Eastern Standard Time

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Say 'Cheers!' to Dry January: Athletic Brewing Company offers a 'Dry January" without Compromise

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/Q9AdRSlIG-M Dry January — kicking off the new year by cutting out alcohol for an entire month — is a health trend more people are trying each year. The 12-months of 2020 have been 365 days to forget. While 2021 couldn’t have arrived soon enough, flipping the calendar often means renewing an annual commitment to pursuing a healthy and active lifestyle. For some, this means beginning the New Year with a Dry January and for others, it means elevating their inner athlete to a new level. Regardless of the motive, January is viewed as the month of giving things up – going on diets, cutting back on socializing, and reducing or eliminating alcoholic beverages. Too often Dry January is viewed as full of compromise and for many hard to sustain. Athletic Brewing Company, America’s first brewery dedicated solely to brewing nonalcoholic beers, is changing that thinking with “athletic” beers that are great tasting, low in calories, all-natural, refreshing, and just happen to be nonalcoholic. During a nationwide media tour in conjunction with D S Simon Media and YourUpdate TV, Bill Shufelt Fast Company’s “Most Innovative Company’s” Honoree, 2020 and Co-Founder, Athletic Brewing Company discussed: What “Dry January” is and why it has become such a large trend What’s behind the surge in popularity of the nonalcoholic beer market in the U.S. Ways someone can enjoy a “Dry January” without drinking alcohol What the backstory is of Athletic Brewing Company and why Fast Company named them a “Most Innovative Company” honoree “Athletic Brewing is focused on reminding beer lovers that being dry doesn’t have to be about giving something up and doesn’t have to end in January. It’s about living life to the fullest and above all, living without compromise to the best of your ability each and every day of the year,” said Athletic Brewing Co-founder Bill Shufelt About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 12, 2021 09:00 AM Eastern Standard Time

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Pencil doubles returns for brands with next generation ads created by AI

Stockwood Strategy

Online video ads can now be generated by artificial intelligence (AI), while learning what resonates with audiences, in order to deliver better results for brands. This innovation is being pioneered by Pencil, the Creative AI company, with the launch of its Machine Generated Creative (MGC) platform. US online sales reached almost $800 billion in 2020, up by 32% year-over-year fuelled by the pandemic*. Over ten million advertisers bought over $80 billion of Facebook ads last year, and research consultancy Nielsen has estimated that creative design can drive almost half of campaign performance. Learning Pencil’s MGC video ads, which are each unique and can be generated in 1 minute, have dozens of creative parameters which can be tracked and analysed through the Pencil platform. Using historic ad performance data, Pencil is able to understand what in the ad is resonating with customers. It can then generate new batches of ad ideas which are new and distinct, but which share winning characteristics with past winners. In this way Pencil learns what works while continuously exploring new ideas that might resonate with audiences. For example, a flashlight brand using Pencil may generate a first batch of ads and find that those pitching battery life outperform those pitching brightness. The brand may then generate more ads exploring how battery life is important when keeping a flashlight in the car for emergencies. Performance Pencil analysed over 100 campaigns that used MGC video ads over the past 6 months and found the best MGC ads delivered an average return on ad spend (ROAS) 2x that of other ads the brands were running. One brand’s MGC campaign delivered 7x higher ROAS. Will Hanschell, CEO and co-founder of Pencil commented: “Great ad campaigns are born from many creative ideas that are distilled down to a few. We are doing exactly this, extremely quickly, using AI. In launching MGC, we want to bring speed, insights and new ideas to marketing teams who care about both the creativity and the results of their ads - that means all marketing teams. Our platform uses the same brainstorm and refine process that creative teams have always used, which means creative teams can collaborate with the platform or use it to automate their day-to-day experimentation.” “Video ads have been dominating marketing campaigns around the world, even more so in 2020 as businesses have pivoted to ecommerce and social channels to engage new customers. The Pencil platform allows brands affordable access to the most powerful AI technology available today to deliver badly needed growth for their businesses, from day one.” Technology Pencil leverages proprietary technology to generate ad video, derive insights and make predictions, as well as integrating the OpenAI API to generate ad copy. The OpenAI API provides access to GPT-3, one of the world’s most powerful language models. Pencil is among the first companies approved to use it commercially. This approval requires strict criteria in AI safety and ethics. GPT-3 allows Pencil to go beyond generating product descriptions, and begin to generate entirely new narratives around a brand or product. For example, pitching a flashlight in an ad by first establishing that working in the dark can be dangerous. This makes Pencil’s ads more compelling to potential customers, and therefore more effective for brands. “Our ads are able to learn from what works for the people - like you or me - who see them and click on them. Our platform gives brands a tool to build a deep understanding of what’s working, what isn’t and what they should try next. We are generating ideas and campaigns that self-learn, providing brands with new insights and a way forward to grow their businesses. With the 2x better results we’ve already achieved at 10x less time and cost, we believe AI will be as fundamental to creativity in the future as the pencil was in the past.” adds Will Hanschell Ends *eMarketer, US Ecommerce Growth Jumps to More than 30% About Pencil Pencil is a Creative AI company on a mission to generate unexpected ideas that get results. Pencil generates ads that learn to perform, delivering the return on ad spend that helps brands scale their businesses. Pencil invented Machine Generated Creative (MGC), a new way of making ads that algorithmically optimises for creative novelty, brand relevance and return on advertising spend. It always starts from a human brief and it always involves total human editorial control. Pencil’s MGC platform generates ads in minutes and has been shown to generate ads that double returns for brands. Pencil was founded in 2018 with a team from Google, Facebook and Uber and is backed by Sequoia, Wavemaker Partners, Singapore Innovate and Entrepreneur First. Contact Details Bilal Mahmood +44 7714 007257 b.mahmood@stockwoodstrategy.com Company Website https://www.trypencil.com/

January 12, 2021 06:00 AM Eastern Standard Time

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Ruby Laine Apparel and Keep Music Live Washington Announce a Collaborative Collection of Limited Edition Hoodies

Ruby Laine Apparel

Seattle streetwear brand Ruby Laine Apparel announces a Special Collection in collaboration with Keep Music Live Washington. Keep Music Live is a fundraising campaign committed to saving community-based music and event venues throughout Washington State that are facing hardship and potential closure from the restrictions statewide due to Covid-19. The pieces are available for a limited time starting today, online at https://rm.realmerch.com/keep-music-live/. The collection consists of a limited edition hoodie available in two colors, black and grey heather, that showcase the Keep Music Live Washington logo. Each piece is handmade to order in Seattle, available in sizes Small to XXXL, and priced at $150. “Music and live music culture is such a huge inspiration behind the identity and creation of Ruby Laine Apparel,” said Ruby Laine Apparel founder Ruby Pope. “Supporting local music venues is so important to me, and Keep Music Live is the ideal partner in our efforts to help out independent venues and artists in this difficult time.” “We are excited to be selected by Ruby Laine Apparel for an exclusive line of merchandise, and grateful to Ruby’s commitment to supporting Washington’s independent music venues.” said Manny Cawaling, Board President for Keep Music Live. At Ruby Laine Apparel, it’s a priority to highlight current issues and causes that Ruby is passionate about, and express that support through new designs. Another product available is a commemorative inaugural hoodie, supporting the incoming 46th presidential administration. The Biden/Harris Inauguration Hoodie is available in three styles through www.rubylaineapparel.com. Ruby Laine Apparel prioritizes supporting community artisans and ethical practices by employing only local sewers and producers, and working to support community-minded organizations. Contact Details Lauren Foster +1 206-310-2082 lauren.v.foster@gmail.com

January 11, 2021 03:00 PM Pacific Standard Time

Taking Control of Health and Wellness in 2021

YourUpdateTV

After a long 2020, we’re all looking forward to a fresh start. While every New Year brings new goals and wishes, 2021 might look a little different. Recently, Wellness and Lifestyle Contributor, Terra Wellington, teamed with YourUpdateTV on a satellite media tour to share her tips to starting the year right. A video accompanying this announcement is available at: https://youtu.be/xKL_rNQYbYM Support Your Immune System One of the top goals people are carrying into the New Year is how to naturally support their immune system every day. For vitamins and supplements, you can look to Natrol. The company has a new Immune Health product line you can check out — there are three new products: Immune-Biotic, which is a delicious, orange-flavored probiotic that comes in quick-dissolve packets that you pour directly onto your tongue Elderberry Gummies — these are great-tasting gummies packed with a blend of elderberry fruit extract, Vitamin C, and Zinc, and Easy-C tablets are high-potency Vitamin C tablets that can be easy on your stomach Be Fiscally Fit In 2021, many are looking to become ‘fiscally fit’ and that means looking for savings. This January, keep an eye out in your mail for the Blue Envelope of Savings from Valpak. Lucky households nationwide will be receiving a $200 no-strings-attached check in the envelopes, along with savings coupons — all to help you stay on budget while also supporting local businesses. And if you scan the QR code on the envelope, you’ll be able to stream the Disney Hits playlist through your choice of streaming services. Go Plant-Based Try to add more plant-based foods into your diet this year. Studies show that when you eat more plants it supports your health by lowering your risk of heart disease, high blood pressure, and diabetes. For example, Coconut Bliss®, which is known for its plant-based ice cream treats, has a new Bliss Maker™ at-home ice cream machine to make your own organic plant-based ice cream. It’s really fun for families, has lots of tasty recipes, and uses its organic plant-based soft-serve ice cream mix. It’s also certified vegan and gluten-free with fair-trade ingredients. You can find the whole bundle at Blissmaker.co for just $119.85. For more information, visit SimpleMomsGuide.com About Terra Wellington: Terra Wellington is a lifestyle media personality and actress who is one of the country’s foremost authorities. She has conducted more than 2,000 television interviews sharing wellness advice and tips. Terra is Editor in Chief at SimpleMomsGuide.com, an inspirational lifestyle site. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

January 11, 2021 12:00 PM Eastern Standard Time

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Highline Wellness and Freehand Hotels Collaborate on Limited-Edition CBD Night Gummies

Highline Wellness

Boutique hotel collection, Freehand Hotels and premium CBD brand, Highline Wellness, announced a first-of-its-kind collaboration today. Together, they are providing a simple and effective solution to jet lag and restless nights: Highline Wellness x Freehand Hotels CBD Night Gummies. Designed in four new, location-specific bottles and complimentary to all hotel guests, these high-quality and all-natural gummies will perfectly enhance every travelers’ nightly ritual. Highline Wellness x Freehand Hotels CBD Night Gummies are available as an opt-in amenity at guest check-in at all four U.S. Freehand locations, including New York, Los Angeles, Miami, and Chicago. As the brand’s best-selling product, Highline Wellness’ Night Gummies bestow a peaceful sleep - and help to stay asleep - without the morning grogginess, thus reviving you for a new day in a new city. Infused with 10mg of hemp-derived CBD and 5mg of Melatonin, it is suggested to take 1-2 gummies 30 minutes before bedtime, allowing your body to melt into the sheets. “Since day one, our mission has always been to elevate our customers’ quality of life, both mentally and physically, and Freehand Hotels share the same ethos”, says Chris Roth, founder and CEO of Highline Wellness. “We’re excited to bring our best-selling CBD Night Gummies to Freehand’s community, as it’s vital for the modern traveler to revel in a relaxed, high-quality state of sleep, and wake up feeling ready for whatever their day holds. “We are always on the lookout for like-minded partners that can add to the Freehand experience for our guests and there couldn’t be a better time to launch this partnership”, stated Alastair Thomann, CEO of Freehand Hotels. “With a good night’s sleep at an ultimate premium right now, Highline Wellness’ CBD Night Gummies are the perfect check-in gift to offer our guests, so they can get the best rest possible, no matter where they are.” This unique intersection of hospitality and wellness will expand beyond turndown service offerings, and soon extend into CBD-infused menu items, along with immersive co-branded experiences. About Highline Wellness: Highline Wellness is on a mission to make a more pleasant, chiller world, one dose at a time. A fast-growing, D2C CBD company providing elevated remedies for every moment of your day, Highline’s exceptionally effective broad-spectrum CBD gummies, oils, topicals, and skincare will leave your mind and body completely restored. With products performing at an unmatched quality, the brand’s commitment to revolutionizing, while simplifying, the ever-expanding market, allows everyone the chance to elevate their ease anytime, anywhere. For more information about Highline Wellness, please visit the website at https://highlinewellness.com/ and follow on Instagram at @highlinewellness. About Freehand Hotels: Freehand is a collection of hotels that combine the social culture of a hostel with innovative design, award-winning food and beverage, and a community-driven atmosphere. Each Freehand takes its cues from the surrounding neighborhood, with spaces that are a microcosm of the best each city has to offer. Freehand properties include a range of room types from shared to private bedrooms, as well as chill-out areas, rooftop bars, cafes and a variety of spaces available for private hire. As pioneers of affordable luxury and masters of the social experience, the successful concept begins with the award-winning interior design and continues with the locally inspired, carefully curated events, concluding with a guaranteed great night’s sleep. Throw in the extraordinary food and beverage offerings among celebrated venues such as the Broken Shaker and one begins to understand why Freehand is shaking up the hospitality industry. For more information about Freehand Hotels, please visit the website at https://freehandhotels.com/ and follow on Instagram at @freehandhotels. Contact Details Adrienne Faurote +1 317-362-7975 adrienne@power-pr.com

January 11, 2021 09:07 AM Eastern Standard Time

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