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“THE SCRAPPY ENTREPRENEUR” PODCAST HOSTS SERIAL ENTREPRENEUR AND FOUNDER OF SPORTS BUSINESS CONSULTANCY HUMAN ADVANTAGE

MASSMEDIA MARKETING, ADVERTISING, PR

" The Scrappy Entrepreneur” Podcast Season 1, Episode 20 Premieres Thursday, July 23 In the twentieth episode of “The Scrappy Entrepreneur” podcast, Founder and CEO Eric Guthoff Eric shares an inspiring story around building a career, business and life around a sports passion. Eric talks about building and scaling an organization, business development and culture. He explains why reputation and building real relationships that bring value are so important in growing your business. He will give tips for building and nurturing a fully remote team as well as tips and advice around building a winning culture. The Scrappy Entrepreneur Podcast publishes new episodes weekly and is available on Apple Podcasts , Spotify, YouTube and Stitcher. ABOUT THE SCRAPPY ENTREPRENEUR PODCAST Scrappy Entrepreneur podcast and online community is founded and hosted by Paula Yakubik, a self-made entrepreneur dedicated to helping aspiring entrepreneurs and business owners achieve success. The podcast features insightful conversation, including tips and tools from business leaders, experts and thought leaders to help entrepreneurs navigate the complexities of business. Follow Scrappy Entrepreneur on Facebook , LinkedIn , YouTube and Instagram . ABOUT ERIC GUTHOFF Eric Guthoff is a New Jersey-based serial entrepreneur who started his first company in middle school. After stints working for global sports marketing firms Octagon and IMG, Eric went onto form Glide Slope, a global sports advisory firm that later was acquired by CSM Sports and Entertainment. Today, he is the founder and CEO of Human Advantage a consultancy that partners with organization across the sports business ecosystem to develop winning people solutions that maximize engagement, growth and performance. Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 22, 2020 09:00 AM Pacific Daylight Time

Dr. James D. Diamond to headline SynaVoice SOL virtual camp

SynaVoice SOL

SynaVoice SOL is a virtual camp for high school students. Our mission is to provide exposure to new ideas, concepts, and skills that will inform college, career, and life choices for the students. Founded as a response to the parallel crises of the quarantine resulting from Covid 19 and the murder of George Floyd, we aim to create an environment where campers of all races can meet to engage in interesting and thought-provoking conversations. "SynaVoice SOL is thrilled to have Jim Diamond, esteemed lawyer, author, and professor, leading our True Crime session. We know the campers will gain insights and appreciation of the criminal justice system as it really exists, not as it is portrayed on television", said Julie Rothhouse, SynaVoice SOL founder. The one-week session True Crime: Introduction to Criminal Law and Criminal Cases commences on July 27. Dr. James D. Diamond is the Dean of Academic Affairs and a faculty member of the National Tribal Trial College where he teaches trial skills to students gaining certification as victims’ advocates in tribal courts for victims of domestic and sexual violence. From 2016 to 2019 Diamond was the Director of the Tribal Justice Clinic and Professor of Practice at the University of Arizona James E. Rogers College of Law in Tucson. Dr. Diamond is a former state prosecutor and experienced criminal lawyer with a colorful clientele. He is an astute observer of courts and the law and has extensive criminal trial experience. He was the lead lawyer in more than 1,000 criminal cases. He is the author of the recent book: After The Bloodbath: Is Healing Possible in The Wake of Rampage Shootings? Dr. Diamond is admitted to practice law in the states of Connecticut, New York and Arizona along with numerous federal courts, including the United States Supreme Court. This camp session will provide a foundational understanding of the criminal justice system for the campers and explore topics like racial profiling and the impact of the law on teenagers. High school students can still register for the camp at the SynaVoice SOL website. Sponsor a Camper If you do not have a high school student but would like to support our efforts to offer scholarships for our programming, please consider sponsoring a camper . SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 20, 2020 03:00 PM Eastern Daylight Time

Cloud Conventions Announces CloudPoints Rewards Program

Convey Services

When Cloud Conventions 2020 went live from May 11-14 it featured CloudPoints ™, a unique incentive program that awards prize points from sponsors to attendees in exchange for scheduling a meeting or demo, connecting for education, registering deals or submitting a lead. CloudPoints lets exhibitors on any Cloud Conventions virtual event or tradeshow reward engagement by offering ‘Virtual Swag.’ It drives booth traffic and ensures that booth visitors provide their contact information. Attendees can collect points from multiple vendor and sponsor’s booths and all points are redeemable for gift cards, prizes, travel, concerts or other promotional gifts at the close of the event. Cloud Conventions is a full-featured virtual event SaaS technology platform from Convey Services . CloudPoints rewards fulfillment is delivered and managed by Calusa Marketing . “Cloud Conventions 2020 was the largest virtual trade show ever staged in the telecom/cloud channel,” said Carolyn Bradfield , founder of Convey. “We wanted attendees to experience the fun activities and rewards of attending a live in-person event, even though most tradeshows have been postponed or cancelled for at least the remainder of 2020.CloudPoints offer an unprecedented opportunity for vendors to elevate their brand, raise their profile and promote themselves. We are seeing that Cloud Conventions virtual events attract thousands of people who don't normally travel to traditional in-person events. CloudPoints is one more reason for attendees to explore virtual booths and directly connect with exhibitors.” About Calusa Marketing Calusa Marketing is a technology-based incentive marketing firm, specializing in loyalty, engagement, and motivation for employees and customers. We build and manage programs for our clients and vendor partners with solutions that include digital gift card programs, incentive travel (individual and groups), cloud-based SaaS reward platforms, and a member benefits online discount club. Based in St. Petersburg, FL and founded in 2015, the company has over 50 years combined experience in loyalty, incentive marketing, and reward fulfillment. For more information visit www.calusamarketing.com About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 20, 2020 10:00 AM Eastern Daylight Time

News Release

Baking Spirits Bright During Christmas in July Covid Style: Bringing Merriment and Real-Life Journey to Others with Diabetes

Drop the Puck

Viewers will fall in love with the No Sugar Baker, with her real-life story and energetic warm personality. Her story hasn’t been told but nationally over 34 million are diagnosed with Type 2 diabetes in our nation alone. What is different? In six months, she’s turned her life around. Last August, on her 44th birthday, Jayne Jones got super sick and landed herself in the emergency room with stunning vital signs. After numerous tests, the ER physician diagnosed her as a severe diabetic who was minutes away from having a stroke. This was an eye-shocking surprise for Jayne, a lawyer by trade and health policy wonk. The next hours were crucial---no one told her that she’d lose her sight! Jayne lost her vision/eyesight for 15 days. She went on prescribed medications, but never insulin. Her attitude was lifesaving. Jayne went to work and wore out her tennis shoes. She changed her diet and eliminated all sugar, fruit, flour and snacking. Fast forward to April, per the advice of her college daughter, Jayne started a whim of an idea during the COVID stay-at-home, a recipe blog featuring her daily story, struggle and journey. That journey: In less than five months, Jayne lost 60 pounds, was medicine free and her eyesight is now 20/20. All accomplished by pure lifestyle change. Since April, her blog has over 22,000 followers, over 30,000 views of her fun warming Saturday morning garage sale shopping show and every day, Jayne gets messages about how she has impacted others’ lives. Starting Friday July 17, for 12 days, The No Sugar Baker is during its first major announcement---Baking Spirits Bright A Celebration of Christmas In July---during such a difficult time. Besides tasty Christmas treats, the family is even sending out Christmas cards too. The recipes, No Sugar Baker’s Bacon Crusted Pizza, No Sugar Baker’s Blueberry Pie Ice Cream and No Sugar Baker’s Cinnamon Rolls. Jayne would love to talk with your audience, viewers and readers. She can cook live from their kitchen, tell her story in a fast-engaging way and their kitchen will be “decked” in holiday spirit. A winning story in a difficult time. No Sugar Baker Social Media Information: Website and Blog: www.nosugarbaker.com Facebook Followers: Over 20,000 since April 15, 2020; Over 30,000 views of Saturday morning 6 minute garage sale show and recipe debuts; https://www.facebook.com/No-Sugar-Baker-103366318019946/?epa=SEARCH_BOX Instagram Followers: Over 2,500 since June 10, 2020 Jaynejjones About the No Sugar Baker (Jayne Jones) Jayne Jones is the author of a series of six children's books, “Drop the Puck,” which tells the stories of young hockey players. https://www.officialadventures.org Jayne, born and raised in Minnesota, grew up on chewy tator-tot-hotdish and sugary pans of bars. After law school, Jayne worked in state and federal government public policy roles. Jayne has founded a government grant firm, a nonprofit chaperone travel service for individuals with intellectual disabilities and learning differences and authored six national and world award-winning books. Jayne loves braised current events, is bubbly strong willed, and her least favorite charred word is “no.” Jayne is a proud non-coffee drinking Lutheran, who drenches the church with her voice singing all hymns. A self-taught decadent cook, baker and party thrower, Jayne’s main love is entertaining and knocking everyone’s aprons off with her creativity, devotion to dollar saving tips and delightful savory tastes. Though far from “a-typical,” a typical weekend would find Jayne roaming enticing garage sales, trying a new gratifying recipe on her glorified taste testing team, and rooting for her friends in the National Hockey League. Jayne got deathly ill and sick in the fall of 2019. Her love of the kitchen, party throwing and zest for life got crumbled up in one bite. But, not out of sight. She had a sour after-taste but that bitterness won’t last long or become over baked. The timer was up for perishable days. After six months of blood, sweat and tears, Jayne rolled up her sleeves, put back on an apron and went to work as the No Sugar Baker. Jayne is married to Chris Beehler, (AKA The Hubs), and has a college-aged daughter Emily (AKA Em). Contact Details Andrew Blum +1 917-783-1680 ajbcomms@gmail.com Company Website https://nosugarbaker.com/

July 17, 2020 02:00 PM Eastern Daylight Time

Cloud Conventions Delivers CE, CLE or CME Credits for Virtual Conferences or Events.

Convey Services

Cloud Conventions today announced support for educational certification so professional associations and organizations can deliver sessions at a virtual conference, trade show or event that meet the standards for Continuing Education (CE), Continuing Legal Education (CLE) or Continuing Medical Education (CME) credit. Cloud Conventions automates session management, allows the selection of any conferencing solution, produces the post-session speaker evaluation and can deliver a continuing education certificate to the dashboard of qualifying attendees. Cloud Conventions is a full featured virtual event SaaS solution from Convey Services . “Cloud Conventions has extensive experience with continuing professional education programs from decades in the conferencing and collaboration industry,” said Carolyn Bradfield , founder of Convey. “Cloud Conventions can host and deliver CLE, CME, or CE credits through online webinar sessions providing more reasons for professionals to attend a virtual conference and receive their educational credit. Continuing education sessions are posted inside the Cloud Conventions portal, automatically included to the agenda page and added to the attendee session calendar with email or text reminders to attend.” Doctors, nurses, lawyers, engineers, CPAs, financial advisers, real estate other professionals are required to prove participation in continuing education programs every year in order to maintain their certificates or licenses. Many of these professionals have obtained credits during live conferences, but now can receive them during a virtual conference or trade show on Cloud Conventions. “A Cloud Conventions portal manages everything needed to set up the session, provides access to attendees, delivers a post session speaker evaluation and uploads the certificate to the attendee dashboard,” added Bradfield. “If you have been using Zoom, GoToMeeting, GlobalMeet or other conferencing provider for continuing education, you can continue to use the solutions you are comfortable with inside a Cloud Conventions virtual event including adding polling, Q&A or breakout rooms.” About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 16, 2020 03:15 PM Eastern Daylight Time

Building on Success of Its Business and Financial Networks, Dianomi Now Offers Lifestyle Brands a Distinct Premium Native-at-Scale Environment

Dianomi

Dianomi , the financial and business-focused native ad marketplace for premium brands and publishers, today announced it has begun testing a new, distinct lifestyle marketplace with select brands and publishers, including The Washington Post and Kiplinger. The industry-first offering offers lifestyle brands a premium, brand-suitable environment, providing important revenue streams for lifestyle publishers that goes beyond core programmatic display. As part of Dianomi’s mission of maintaining contextual relevance, the lifestyle marketplace is separate from its core financial and business network and will ensure audiences see brand content that is in context of the premium subject matter they’re engaged with. "Ad quality is what originally drew us to Dianomi years ago and it's still what sets them apart from the field," said Andy Price, Head of Revenue Operations, North America at Dennis. "When branching out to new verticals, it's important that we continue to provide a quality, meaningful experience for our readers. We're delighted to work with the premium lifestyle brands that Dianomi brings to our audience." As brands look to reallocate ad budgets from social platforms and third-party, data-targeted display to more brand-safe environments, Dianomi has established its lifestyle network to answer to advertiser demand for more premium, in-context and brand-safe solutions that operate at scale. Dianomi has proven its ability to bring premium brands and publishers in the professional services and financial industries together and is building upon that expertise for lifestyle brands and publishers, starting initially with automotive, fashion, travel and hospitality verticals. “Lifestyle brands and publishers we work with have been asking us for a brand-suitable, premium native content solution and we are answering their call. It’s early days but we are already seeing terrific results in helping brands reach new audiences and offering the world's leading publishers an important incremental revenue stream,” said Rupert Hodson, Co-Founder and CEO of Dianomi. “For marketers who create deep, professional brand assets – catalogs, look books, videos, thought pieces – that go beyond display, we offer them the magic of putting the right content in front of audiences at precisely the moment of interest. In addition, we know blue-chip publishers don’t want to see ‘belly fat’ ads at the bottom of their pages and are increasingly insisting on premium ad partners. Now that both publishers and brands are reevaluating advertising and monetization strategies, it was the perfect time to expand our solutions to new categories of brands and publishers.” Dianomi is a performance-driven ad platform, where advertisers only pay based on performance, cost per click (CPC) or cost per view on video. This ensures ad dollars are being spent on real results and not lost to low performing tactics. Dianomi’s publishing partners include The Wall Street Journal, Business Insider, Fast Company, VOX Media, Bloomberg, Reuters, BBC , and Fortune and features brands such as BlackRock, Fidelity, Etrade, and Charles Schwab. Dianomi serves more than 8.5 billion ads on 220 premium publications, reaching more than 340 million readers per month across the U.S., EMEA, and APAC. About Dianomi Dianomi is the native ad platform for the financial services, technology, corporate, and lifestyle sectors, providing advertisers with access to a global audience of 340 million online consumers. Through our native display and video units, brands can target consumers contextually with content and product marketing messages on over 220 premium business and finance publishers. Advertisers and publishers trust Dianomi for our brand safety, transparent pricing and insights. Our emphasis on high-quality audiences combined with contextually relevant content helps partners achieve higher ROI than other native ad platforms. For more information, go to http://www.dianomi.com . Contact Details Will Vogel, Kite Hill PR for Dianomi +1 347-844-1974 will@kitehillpr.com Company Website https://www.dianomi.com/cms/

July 16, 2020 01:00 PM Eastern Daylight Time

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Cloud Conventions Unveils Connected Event Networks for Virtual Conferences & Trade Shows

Convey Services

Cloud Conventions today unveiled new event management technology that connects multiple virtual conferences or trade shows from a centralized hub allowing events with unique identities to share a common set of exhibitors, sessions or content. This Industry-first solution allows trade associations, companies and large event operators to produce several related events from a single administrative portal that maintains and updates content or session catalogs and exhibitor booths and selectively updates portals in the network. Cloud Conventions is a full featured virtual event SaaS technology from Convey Services . “Convey’s proprietary Hub & Spoke technology has powered industry networks in telecommunications and insurance for years, connecting multiple suppliers and vendors with an indirect salesforce,” said Carolyn Bradfield , founder of Convey. “Using Hub & Spoke, multiple virtual event portals can receive content and marketing assets from a centralized hub site. The event operator can deliver more value to exhibitors and sponsors and it makes it easier for exhibitors to manage their booths when they participate in more than one event. It is designed for groups planning multiple virtual events or having regional events, pop-up shows, or conferences throughout the year.” An event hub site is set up to allow exhibitors to access, setup and manage their virtual booths, changing out content and sessions easily for each networked show. The reporting engine consolidates activity reports from all the event portals for one consolidated view. “Hub & Spoke event networks create efficiency and reduce the cost of putting on monthly, quarterly or regional events,” added Bradfield. “This will be a huge help to associations that hold conferences that share the same sponsors or exhibitors. A small staff can use Hub & Spoke to manage a dozen events and maximize ROI for exhibitors and sponsors.” Cloud Conventions portals come complete with templates to set up the homepage, deliver email messaging, create attendee dashboards, set up virtual booths, customize CRM systems and databases to track attendees and exhibitors and access a full set of analytics and reporting. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

July 15, 2020 02:55 PM Eastern Daylight Time

SynaVoice SOL has world-class leaders for remaining virtual camp sessions

SynaVoice SOL

SynaVoice SOL is a pop-up virtual camp for high school students. Unique topics are presented in one-week sessions to provide exposure to new ideas, concepts, and skills for the campers. A diverse group of campers from nine states hear from world-class experts and engage in conversations in their cabins. Counselors from elite universities facilitate the discussions and act as role models for the campers. SynaVoice SOL has completed three sold out sessions and reviews from campers have been extraordinary with 100% of campers providing positive reviews. Registration is currently open for the remaining three sessions. The week of July 20 features Amy Kurzweil, award-winning author and The New Yorker cartoonist . She will lead campers through exercises to help them write and illustrate their own personal narratives. Campers will get feedback directly from Ms. Kurzweil on Friday. The week of July 27 features, Dr. James D. Diamond, Dean of Academic Affairs at The National Tribal Trial College, former law professor at the University of Arizona College of Law, and author . Prior to teaching, Dr. Diamond practiced law for 25 years as both a state prosecutor and a defense attorney. Dr. Diamond has extensive criminal trial experience and was the lead lawyer in more than 1,000 criminal cases. He will provide real-life examples to explain the criminal justice system to the campers. He will meet live with the campers on Friday to lead the discussion and answer questions. Our last session features Curt Doty , an award-winning marketer with an extensive legacy in creating branding and image campaigns in television. He has lectured all over the world and is a visionary and outspoken creative on what is happening at the intersection of technology, content and design. Campers will learn about the influence of design from ancient history to the present day and will create logos of their own. On Friday, they will present their logos to Mr. Doty for real-time feedback. Registration is open to high school students for the final three sessions at the SynaVoice SOL website. If you would like to support the camp by sponsoring a camper you can do so here. SynaVoice LLC is a woman-owned consultancy providing strategic communications, training, customer outreach, market research and insights to both federal and corporate clients. SynaVoice SOL is a pop-up, virtual camp for high school students providing exposure to new ideas, concepts, and skills for high school students that inform their college, career, and life choices. Contact Details Julie Rothhouse +1 703-401-2340 Julie@SynaVoiceSOL.com Company Website http://www.synavoicesol.com

July 15, 2020 07:00 AM Eastern Daylight Time

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MASSMEDIA MARKETING, ADVERTISING AND PR AGENCY OFFERS INSIGHT FOR BUSINESSES TO CAPITALIZE ON DIGITAL MEDIA TRENDS RESULTING FROM THE COVID-19 PANDEMIC

MassMedia Marketing, Advertising, PR

MassMedia Marketing, Advertising, PR is analyzing current digital media consumption trends and offering insight to businesses who are trying to maintain and even increase their brand awareness during this pandemic. Zak Krassin , digital marketing director at MassMedia, imparts the following insights into various digital strategies that businesses can be implementing now to help them thrive and possibly obtain market share during an economic downturn: Actively engage with your social media community, implement an employee advocacy program, or seek out potential collaboration opportunities with other thought leaders. Building a community around your business and having your employees engaged on social media as experts can help humanize your brand and extend the reach of your content – ultimately driving more traffic to your site. Brands on social media should strongly consider running paid social ads. Starting small and putting five to 10 dollars towards a Facebook post as a “boosted” effort can go a long way. Paid social ads offer robust targeting options to ensure the paid promotion hits your intended audience which will expand your reach beyond your current network as well as drive qualified traffic to your website. Brands should certainly be taking advantage of posting video content. Video has the ability to connect with customers on a level that static imagery simply cannot. Video can convey your brand message, product details, and thought leadership content in a more expressive way that really brings them to life. To learn more about digital marketing strategies and how to make them work for your business, visit massmediacc.com . ABOUT MASSMEDIA MARKETING, ADVERTISING, PR Founded in 1997, MassMedia is a full-service marketing, advertising and PR agency whose knowledge, strategic insights and innovative programs have developed brands, communicated messages, and influenced consumers for a variety of clients, products and services across the nation. Some of the firm’s clients include Southwest Gas Corporation, Nevada State College, One Nevada Credit Union, Legacy Traditional Schools, Desert Radiology, Battle Born Injury Lawyers, Remington Nevada, Goettl Air Conditioning and Plumbing, and Pisanelli Bice. To learn more about MassMedia, visit www.MassMediaCC.com , and follow the company on Facebook , Twitter , Instagram and Linkedin . Contact Details Brooke Cashin +1 702-306-7808 bcashin@massmediacc.com Company Website https://massmediacc.com/

July 14, 2020 12:30 PM Pacific Daylight Time

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