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HIBBETT HOSTS CLIPS & KICKS BACK TO SCHOOL APPRECIATION EVENT WITH FREE HAIRCUTS AND SCHOOL SUPPLIES IN STARKVILLE

Hibbett, Inc.

As summer vacation draws to a close and the new school year approaches, Hibbett and adidas announce an action packed Clips & Kicks Back to School appreciation event and celebration on Sunday July 23 rd from 12pm to 5pm in Starkville. Hibbett wants to make the back to school prep a little easier with some free stuff for families, while they are getting their back to school shopping done. The public is invited to stop by the Hibbett store located at 874 Hwy 12 West, on Sunday, July 23 rd from 12pm to 5pm to join the fun. “Our Clips & Kicks back to school events have become a great tradition that families look forward to each year, as they get ready for back to school,” said Cordaro Gaines, Hibbett, District Manager. “We really appreciate our generous partners at adidas for helping us bring this year’s event together for Starkville.” Each year, Hibbett hosts special back to school events across the country to show appreciation to local families in their community who may be stretched with back to school expenses. Hibbett hires professional barbers and brings them onsite to provide free professional children’s haircuts for attendees. There is a party atmosphere to get kids pumped up about the new school year with their fresh new cuts and free school supplies. Throughout the day there is music, special promotions, giveaways, light refreshments and much more. Children of all ages are welcome to get free haircuts and school supplies on a first-come, first-serve basis, while supplies last. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1143 Hibbett and City Gear specialty stores, located in 36 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

July 18, 2023 10:01 AM Eastern Daylight Time

NBA Player Bones Hyland is returning to the city this summer to continue his TRESSI DAY basketball showcase

Full Scope PR

NBA Player Bones Hyland is returning to the city this summer to continue his TRESSI DAY basketball showcase – FREE of charge to the community. Bones will host the high-energy event which will highlight Wilmington’s top basketball talent with a middle school and high school game. A no-charge family fun event for all ages, there will be games, activities, music, food, and free haircuts! The event will take place on Saturday, July 22nd 2023 from 1-4pm ET at the Chase Fieldhouse (401 Garasches Ln Wilmington, DE 19801). Delaware will always be an important place for Bones, and he enjoys being able to give back to the communities that have shown him support over the years. The games look to highlight local talent and give kids a fun experience to play with new teammates and gain exposure, all while giving families an exciting day of basketball and fun. Registration for the event filled up with over 2,000 people within hours. There are no walk-up spots available. Media Inquiries: Sarah Edenfield / 440-476-6330 / sedenfield@aamanagementgroup.com Contact Details A&A Management Sarah Edenfield +1 440-476-6330 sedenfield@aamanagementgroup.com

July 18, 2023 07:00 AM Eastern Daylight Time

Summer Vacation Survival Guide: How DoorDash Can Get You Everything You Need to Have the Best Summer Yet

YourUpdateTV

Recently, Lifestyle Expert, Carmen Ordonez conducted a satellite media tour to share tips and innovative solutions to help families plan their summer food prep and make the most of their well-deserved break. A video accompanying this announcement is available at: https://youtu.be/dYbyOc1EI0I Starting June 15th, DoorDash is kicking off its fourth annual Summer of DashPass – five jam-packed weeks of thousands of exciting member-only offers from nearly 200,000 stores nationwide. From food and flowers to grocery and convenience items, to everything you need for swim time, sports games and so much more, getting on-demand access to thousands of deals across the nation to live your best summer yet has never been easier with DoorDash. DoorDash is simplifying vacation meal planning for families, providing convenient and delicious solutions so you can enjoy a fun-filled summer. DashPass is DoorDash’s membership program that offers $0 delivery fees, reduced service fees and member-only benefits on eligible orders – saving members over $35 a month on average**. During Summer of DashPass, DashPass members will be able to access nationwide, thrilling offers from beloved restaurant favorites like Taco Bell, Wendy’s, and Starbucks as well as thousands of offers from retailers and grocers like DICK’s Sporting Goods, Walgreens, ALDI, and more. Below are just a few of the hottest deals and sweepstakes over five weeks, only with DashPass*: Everything You Need for Your 4th of July Celebration | June 29 – July 5 - Free Volcano Burrito or Taco on orders of $15+ at Taco Bell (terms apply). Plus, use code FFXVI when you order from the Taco Bell Volcano menu from 6/29-7/5, get free downloadable content in FINAL FANTASY XVI and get automatically entered for a chance to win a game copy of FINAL FANTASY XVI on the PlayStation®5 (PS5™) - 40% off orders $50+, up to $25 at Sprouts Farmers Market - 30% off orders $15+ (max $10) at Dollar General - 20% off $35+ up to $10 off on all alcohol orders. Must be 21+ to order. Drink responsibly - Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday Dog Days of Summer | July 6 – July 12 - Spend $25, get a free ExtraMostBestest® pepperoni or cheese pizza at Little Caesar’s - $10 off orders $20+ after 10pm at Wendy’s - $20 off orders $50+ at ALDI with the purchase of one ALDI Find Cool Off with National Ice Cream Day and Cool Coffee Deals | July 13 – July 19 - Buy 2, Get $5 off (mix & match) Talenti, Ben & Jerry’s, Breyers, Popsicle, Magnum, Good Humor and Klondike in select stores all week for National Ice Cream Day - $10 off orders $20+ from 12-3pm all week at Starbucks - $6 off orders $30+ at Wingstop, plus exclusive delivery access to a limited time flavor - 50% off all orders of $20+ (max $15) at DashMart - 30% off orders $30+ at RiteAid - 30% off orders $25+ (max $10) at 7-Eleven Spend $5 at 7-Eleven and get a free Slurpee® drink on Friday **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. Plus, throughout Summer of DashPass, consumers will have several chances to win exciting experiences and exclusive items. From music festival passes, to hot summer concert tickets, to epic sports games, to a limited-edition cooler that’ll get you your DoorDash order wherever you are, and more, the greatest summer of all time is all on the app. Visit doordash.com/dashpass to ensure you can access Summer of DashPass and other exclusive perks. *Terms and conditions apply to all offers. **Estimated savings are based on average savings for DashPass members and do not include the subscription fees members pay. About Carmen Ordonez Carmen Ordonez is a TV Host, on-air lifestyle expert and founder of Viva Fashion and AndyO Organics. She's been featured in numerous media outlets including The New York Times, The Today Show, People Magazine and CNN to name a few. In 2015, she lost her 34 year-old husband to Stage 4 stomach cancer leaving her a widow at the age of 31 with a 2 year-old son. Today her goal is to empower other widows and widowers to live a life on purpose. Carmen is newly remarried and resides in Surfside, Florida along with her husband, son and baby girl. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 18, 2023 06:59 AM Eastern Daylight Time

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US Department of Agriculture Has Launched Youth Program to Help “Defend the Flock”

YourUpdateTV

Young people are the future of our poultry farming industry and more people have embraced raising chickens at home. That’s why the US Department of Agriculture has launched its Flock Defender Youth Program that includes online interactive games and educational materials to help people keep their birds healthy. The web site is also a great resource if you are new to poultry or already own birds. a video accomplaying the news release can be found here: https://youtu.be/tIrCkgswQGM Protecting the health and safety of our nation’s poultry must be a top priority for flock owners of all ages. The Flock Defender Youth Program is an extension of the Defend the Flock biosecurity awareness campaign and includes resources and activities for the next generation of poultry-keepers. Flock Defender is Biosecurity Outreach Effort Aimed at Youth and Student Audiences Youth are the future of our nation’s poultry farming and industry. The Flock Defender outreach program shares the agency’s existing Defend the Flock message that encourages and prepares all poultry owners to implement diligent biosecurity practices with future and aspiring growers. APHIS provides youth, students and their leaders parents, and teachers with many digital resources they can use during meetings, classes and when caring for their flocks. Biosecurity Education Kit Help future and aspiring poultry growers learn about biosecurity with the Biosecurity Education Kit. Youth leaders and teachers can use this guide which includes puzzles and worksheets to use at classes and club meetings. Online Biosecurity Game “Flock Facts: Test Your Knowledge” is an interactive game from USDA/APHIS that uses a simple format to help students become familiar with the basics of biosecurity. In this game, students will travel around a poultry farm and answer true or false questions related to biosecurity principles laid out by the National Poultry Improvement Plan. This game is recommended for grades 4-8. Biosecurity Workbook Whether you are new to poultry or already own birds, make poultry biosecurity an “every day, every time” practice. The Defend the Flock Biosecurity Workbook features seasonal tips and worksheets to create and record your personal biosecurity plan. The Defend the Flock Resource Center brings together biosecurity information and free resources from USDA and other experts, including growers, veterinarians, state agencies, scientists, and industry professionals, including checklists, resource guides, videos, and other tools. Contact Laura Febbi Diversity Marketing and Communications laura.febbi@diversitymc.com 973-377-0300 x15 Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 17, 2023 12:00 PM Eastern Daylight Time

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Minuteman Press Franchise in Cranberry Township, PA Moves to New Location

Minuteman Press International Inc

The Minuteman Press franchise in Cranberry Township has moved to a brand new facility located at 1185 Freedom Road, Cranberry Twp, PA 16066. Rich Coyner has owned the business for six years, while the shop itself has been operating for over 20 years. Rich shares, “Our original location was initially setup to accommodate offset presses and a backroom operation with little retail-facing space. We moved away from the offset press business five years ago and needed a fresh look that allows our customers to see how technology has changed the way we deliver printed services to them.” He continues, “We moved into a larger space that is wide open and enables our clients to see more of our operation and capabilities. Our digital presses are near the front of the store and clients can see how we move a job from print to completion. We also added a larger lobby area with display racks for logo apparel and a display case for our promotional products lines. Our lobby is also wide open and accessible for customers in accordance with ADA guidelines.” Growing the Business When asked how he’s grown Minuteman Press in Cranberry Township since purchasing the business six years ago, Rich highlights the following: “ Diversification / Expansion of Products – When I purchased the business, the focus was only on printing paper products. We have expanded into promotional products, logo apparel, EDDM and direct mail, wide format printing, and more. I eliminated our offset presses, purchased a Xante Envelope Press, added 2 new digital presses and upgraded all of our equipment by purchasing a new challenge cutter, Baumfolder Folding Machine and Graphic Whizard Perf & Scoring machine to ensure we could provide quality products in a timely manner. We also expanded our marketing efforts to pursue promotional products and apparel opportunities from our existing customer base. Acquisition – I acquired an independent print shop that was a few miles north of me and rolled his business into our existing operation. Networking – I am a Board Member on the largest Chamber of Commerce group in the Greater Pittsburgh area – The Pittsburgh North Regional Chamber – and I leverage these networking opportunities and relationships to market my business. Community Welcome Wagon – I’ve also partnered with the local Welcome Wagon business – North Pittsburgh Greeting Co. – who welcomes all new businesses to the area and provides them a list of local businesses and goodies to help them get their business off the ground. We offer 500 Free Business cards and 500 Envelopes as a way of welcoming them to the area and letting them know we can support their printing and marketing needs.” Rich adds, “We have a great team that enjoys meeting the needs of our customers. I know that if I continue to invest in good people, new technology and keep things moving forward, the customers will stay with us. At Minuteman Press, we continue to evolve and strive to get better at everything we do to make sure our customers are happy and satisfied with our work. If we can provide a solution, we do it! And if for some reason we can’t, we’ll point them in the right direction.” Career Change & Franchise Support Prior to buying the business, Rich shares, “I spent over 30 years in the transportation & logistics industry, 20-plus years working in Corporate America for three Fortune 500 companies and the last 12 years running a privately held third-party logistics organization. I knew how to run a company but was not sure what I wanted to do so I became involved in franchise consulting as a Certified Franchise Consultant. I came across Minuteman Press in Cranberry Twp and decided to purchase it. I knew how to run a company but knew nothing about the printing industry, so I did some research and worked with the local SBDC to better understand the industry and its future potential.” Over the past six years, Rich has continued to receive ongoing franchise support from Minuteman Press International. He explains, “Minuteman Press provides a great platform to run your business along with a diverse vendor base to meet just about any needs a customer may have. Their FLEX software is a great tool for managing day-to-day operations and my central facility work is about 35%-40% of my business because we have such great vendors in the Minuteman Press program. I can do more sales with less staff using the central facility model.” Advice for Others As for what advice he would give to other business owners, Rich says, “The best advice I can give is run your business – don’t let it run you. It’s important to not let the business run you as you need to let your employees run the day-to-day and you need to be thinking big picture. Know what you want to be today, tomorrow and the next day – the world does not stand still so if you slow down it will pass you by.” Rich adds, “Also, treat your employees well! Without your team, you cannot meet the challenges of being a successful business owner.” For more information on Minuteman Press in Cranberry Township, PA, visit their website: https://minuteman.com/us/locations/pa/cranberry-township/ Learn more about #1 rated Minuteman Press franchise opportunities and read Minuteman Press franchise reviews at https://minutemanpressfranchise.com Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

July 17, 2023 10:00 AM Eastern Daylight Time

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Reading, Writing, and…Renting: Airbnb Helps US Educators Earn Extra Income by Hosting

YourUpdateTV

Now that the summer break is finally here, teachers and educators have an opportunity to earn extra income by hosting on Airbnb. Recently, Airbnb Superhost, Katy Severe, conducted a satellite media tour to talk about her experience being Airbnb host and share tips for any educators considering Hosting during the summer break. A video accompanying this announcement is available at: https://youtu.be/ZeizUJJRJQ8 Like other Americans, teachers have had to navigate the rising cost of living, often on tight salaries. To help make ends meet, teachers have taken to hosting on Airbnb as an option to help supplement income during summer months and beyond. In 2022, teachers collectively earned more than $330 million1 - including $110 million2 during the summer months alone. This money helps provide a meaningful boost in income when class is not in session, and can help cover household bills, pay for everyday expenses, and fund hobbies outside of the classroom. Educator Hosts have long been a part of the Airbnb community. In 2022, the number of US educators hosting on Airbnb increased by nearly 10 percent3 compared with the previous year, underscoring the fact that more and more teachers are taking advantage of the economic benefits of home sharing. Hosting is now easier than ever Airbnb has made it easier than ever to become a Host with Airbnb Setup and over 25 new features and upgrades for Hosts. For those looking to become a Private Room Host, Airbnb recently introduced Airbnb Rooms, an all-new take on the original Airbnb that helps guests travel more affordably, connect with people and have authentic experience, and get to know their Hosts. In 2022, over 25 percent of US teachers on the platform were private room Hosts4. In the current economic environment, Airbnb believe this idea is more important than ever. These teachers understood the assignment by taking advantage of hosting on Airbnb, and guests are giving them A+’s all around. Make your home do the work this summer by signing up to Host on Airbnb. Every Host’s experience hosting is unique. Host booking numbers may vary widely depending on many factors, including availability, price, acceptance and cancellation rates, and the demand in the listing location. 1According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Hosts who self-reported as teachers or professors. 2According to internal Airbnb data between June 1, 2022 and August 31, 2022 of Hosts who self-reported as teachers or professors. 3The number of self-identified teachers or professors who earned income by hosting from January 1, 2022 – December 31, 2022 compared to January 1, 2021 – December 31, 2021. 4According to internal Airbnb data between January 1, 2022 – December 31, 2022 of Private Room Hosts who self-reported as teachers or professors. Katy's Bio: Katy Severe is an Airbnb Superhost living in Des Moines, Iowa with her husband and two young kids. In the fall of 2019 they bought their dream home, complete with a 'mother-in-law' unit in the basement. Following the pandemic, Katy and her husband decided to list their basement suite on Airbnb. Almost two years later, Katy has earned super host status with close to 300 5-star reviews and no plans to stop hosting anytime soon! Katy holds a Masters degree in education and is in her 16th year of teaching. She started her teaching career as a fourth grade teacher in Oregon before moving to Iowa in 2011. The extra income earned from hosting has allowed Katy to work part-time as an adjunct instructor at a local university, and also start her own tutoring business. When she's not teaching, Katy enjoys spending time with her family, exploring the outdoors, gardening, reading, and creating art. About Airbnb Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home and has since grown to 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer one-of-a-kind stays and unique Experiences that make it possible for guests to experience the world in a more authentic, connected way. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2023 04:19 PM Eastern Daylight Time

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Treat Your Inner Explorer

YourUpdateTV

For travelers tuned in to the call of the water, Visit North Carolina rolls out Dream Big in Small Town NC on the Inner Banks, a region shaped by a far-reaching river and a history-making sound. The initiative arrives with a sweepstakes that showcases hurry-free destinations with wide-open beauty, water-based adventure and unexpected experiences. A video accompanying this announcement is available at: https://youtu.be/1md5p4XvYtI “Now is the perfect time to discover destinations along the Albemarle Sound and the Roanoke River,” said Wit Tuttell, executive director of Visit NC. “For travelers visiting towns on the Albemarle, this summer’s launch of Harbor Towns Cruises will enhance the experience with tours and between-town trips. And 2023’s Year of the Trail celebration draws attention to the newly designated Roanoke River State Trail and its connect-the-dots River Towns.” Dream Big in Small Town NC, created by the General Assembly as the Rural Tourism Recovery Pilot Program, targets 16 counties at risk for population loss as a result of the COVID-19 pandemic. The initiative aims to boost local economies with an infusion of visitor spending plus an introduction to the quality of life in under-the-radar locations. The initiative targets Chowan, Gates, Hertford, Martin, Perquimans, Tyrrell and Washington counties for the Inner Banks following previous promotions of designated counties in the Scenic Mountains and Northeast Lakes & Rivers region. Travelers who want to explore the Inner Banks destinations might start by entering the sweepstakes for a chance to win: · A $1,000 voucher from program partner Airbnb. · Three $100 gift cards for a choice of restaurants, shops and activities including Harbor Town Cruises, Native Girl Kayaking, Beechwood Country Club and Old Colony Smokehouse. · A $500 gift card from Visit NC to assist with travel expenses. Scenic beauty, singular attractions and intriguing histories shape the Inner Banks towns that have blossomed in the homeland of the Meherrin, Chowanoke and other Native American tribes. Traveling among the destinations, nature lovers can find opportunities to spot black bears, Tundra swans and alligators while history aficionados can immerse themselves in a host of stories, ranging from the feats of Edenton socialite Penelope Barker, the first American woman to organize political action, to Hertford’s Jim “Catfish” Hunter, the Baseball Hall of Famer. “Anytime I go to Hertford, I stop at the Catfish Hunter Memorial and then head to Captain Bob’s for barbecue,” said Tuttell, a die-hard baseball fan and barbecue aficionado. He also notes that Williamston has a city park named for its hometown hero, Hall of Famer Gaylord Perry. Harbor Towns Cruises, launching this summer with a pair of custom-built Hysucats (hydrofoil-supported catamarans), will make good use of the placid Albemarle Sound with tours and ferry trips that include the Dream Big communities of Hertford, Edenton, Plymouth and Columbia. The destinations brim with local character that complements the expansive beauty of the sound, the largest freshwater lagoon in North America. “Travelers fall in love with Edenton and other Inner Banks destinations,” said Erienne Mizell, Visit Edenton’s tourism director. “Beyond the romance of the water, people connect with our stories and often want to become part of the places that have seen so much history built amid such beauty. Our free parking and complimentary two-night boat docking speaks to the hospitality that defines our community. It is that same spirit that flows into our passion for preservation, which in Edenton includes everything from our welcome center at the Penelope Barker House to the restored 17th-century ice house that is now The Herringbone on the Waterfront.” Like Hertford, Edenton enjoys a place on both the Harbor Towns lineup and as a designated river town on the Roanoke River State Trail, which was officially designated in November 2021. At 410 miles, the Roanoke is North Carolina’s longest river, loved by locals and visitors alike for fishing, paddling and platform camping. Roanoke River Partners, which is based in a former Rosenwald School in Hamilton, helps adventure seekers connect with Native Girl Kayaking, Frog Hollow Outfitters, and other rental and guide services. State parks, museums and singular attractions convey the region’s special sense of place. In Gatesville, old-growth cypress trees draped in moss make Merchants Millpond State Park an enchanted forest, and it’s the American alligator’s northernmost habitat. Between Plymouth and Columbia, Pettigrew State Park displays centuries-old dugout canoes dredged up from Phelps Lake. Nearby Somerset Place State Historic Site presents a comprehensive and realistic view of 19th-century life on a large North Carolina plantation. In Murfreesboro, the Brady C. Jefcoat Museum of Americana features a mind-blowing collection with everything from an RCA Dog and a sofa from “Gone with the Wind” to butter churns and a dog-powered washing machine. Native American artifacts are also on view. Plymouth’s NC Black Bear Discovery Center offers a lesson in the region’s black bear population, the densest in the world. A five-minute walk leads to the Port O’Plymouth Museum, which tells the story of the CSS Albemarle, the Confederacy’s most effective ironclad ram, and its sinking in a daring nighttime raid. Pocosin Arts School of Fine Craft in Columbia is a makers mecca with classes, events and a fine craft gallery on the Scuppernong River. “With all the dreamers who have made this region special, there’s much to inspire today’s travelers,” Tuttell said. “These destinations are ready to welcome them.” About Visit North Carolina: Visit North Carolina is part of the Economic Development Partnership of North Carolina. Established in 2014, the EDPNC is a 501(c)(3) nonprofit corporation that oversees the state's efforts in business and job recruitment and retention, international trade, and tourism, film and sports development. The mission of Visit North Carolina is to unify and lead the state in developing North Carolina as a major destination for leisure travel, group tours, meetings and conventions, sports events and film production. For more information on North Carolina’s destinations and travel assets, go to VisitNC.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 12, 2023 11:10 AM Eastern Daylight Time

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Symbiome Partners with THG Ingenuity to Scale E-Commerce Offerings

Symbiome

Symbiome, a leading microbiome-nourishing skincare company, has announced a partnership with THG Ingenuity – an end-to-end direct-to-consumer (DTC) partner of choice for brands looking to connect with consumers through a multichannel commerce approach. The collaboration will focus on leveraging THG’s extensive reach to expand Symbiome’s offering globally. “Right now, nearly all our customers are in America. THG’s global footprint, and end-to-end platform, will allow us to seamlessly fulfill into Europe, the Middle East, and throughout the South-East Asian region,” said Adam Klausner, Symbiome’s Chief Operating Officer. According to Lane Barrocas, THG’s Vice President of eCommerce for North America, THG is experiencing a significant uptick of interest by consumers shopping for science-based skincare, particularly in the microbiome vertical. “Our partnership with Symbiome will allow them to quickly, efficiently and profitably grow and scale their DTC business, while helping to build brand awareness and creating a halo-effect, as they expand into other points of distribution within the market.” About Symbiome Symbiome is a San Francisco-based microbiome biotechnology company focusing on health and wellness. They are the developers of the Symbiome ® brand of BioIntact ® fermented skincare products that nourish and protect the skin and its microbiome, restoring what our skin has lost in the modern world. Symbiome has sponsored three international academic research expeditions deep into the Amazon rainforest, defining an evolutionary reference for the microbiome and transforming our understanding of the healthy human microbiome. Symbiome scientists have translated this groundbreaking research into a line of unique, proprietary skincare products formulated with naturally fermented, Amazonian botanicals. The brand's skincare lineup includes ten clean, organic, sustainable, and traceable products — each with less than eight ingredients. Learn more about Symbiome, and follow Symbiome on Instagram, LinkedIn and Facebook. About THG Ingenuity THG Ingenuity is a unified commerce platform with full stack technology, digital and operations omnichannel capabilities, parented by THG Holdings plc, a vertically integrated, digital-first consumer brands group, retailing its own brands plus third-party brands, via its e-commerce technology, infrastructure, and brand-building expertise. Contact Details BPCM Ali Taekman ali@bpcm.com Company Website https://www.symbiome.com

July 12, 2023 09:30 AM Eastern Daylight Time

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Viral and Cult-Fave beauty brand Live Tinted officially launches in Sephora Canada

Live Tinted

Viral Beauty Brand Live Tinted celebrates a new milestone with its official launch in Canada as an exclusive retail partner to Sephora Canada both in-store and online. Since the brand’s inception, Live Tinted has been intentionally driven by its community first, from product development to campaign storytelling. It's no surprise that the exclusive Sephora Canada launch comes at the eager request of Sephora customers across Canada. Already a diverse ethnic market with varied needs across all areas of beauty, Live Tinted’s launch at Sephora Canada helps bring clean, effective and inclusive makeup, skincare, and SPF products with universal shades and purposeful formulas to the loyal Canadian beauty consumer. Live Tinted is a US-based beauty brand designed to solve unique beauty concerns for a variety of skin tones and ethnicities, with a special focus on managing dark circles and hyperpigmentation. Developed by beauty expert and influencer Deepica Mutyala, Live Tinted’s claim to fame began in 2015 when Mutyala shared a YouTube video on her channel showcasing how to cover dark circles on South Asian skin with red lipstick. After the video went viral, it garnered over 10 million views and since then Mutyala continues to be featured on some of the most influential outlets as a beauty authority and disruptor. The video’s success encouraged Deepica to dive deeper into her beauty journey launching the brand and her first product, the best selling ‘Huestick’ in 2018, marking the birth of Live Tinted. Live Tinted’s products are skincare-infused, featuring ingredients like Hyaluronic Acid, Vitamins C and E, as well as Squalene. The range of products hydrate and brighten the skin in addition to being clean, vegan, cruelty-free and fragrance-free. The brand earned Sephora Canada’s seal of approval with the retailer’s “Clean at Sephora” distinction. Fast forward to today, five years later, Live Tinted expands its retail availability beyond the United States by partnering with Sephora Canada, the biggest beauty retailer in Canada, to serve and expand its growing customer base. “Our community has always been at the forefront of everything we do, and I’m over-the-moon to finally be able to bring an in-person shopping experience to our community in Canada, who have been supporters of Live Tinted since the very beginning. And to do that with a retailer like Sephora is an absolute dream come true,” says Deepica Mutyala, Founder + CEO. The inclusion of Live Tinted into Sephora Canada aligns with the retailer’s 25% pledge, a commitment to showcase brands that reflect Canada’s diversity. As one of few South Asian-owned makeup brands to launch in Sephora Canada, Live Tinted is excited and proud to tangibly contribute to increasing diverse representation in beauty. “We continue to expand our offering with exclusive, first-to-Canada, innovative brands that resonate with our diverse beauty community,” says Jane Nugent, Senior Vice President of Merchandising, Sephora Canada. “We love Deepica’s vision and focus on South Asian beauty needs. Her curated, solution-oriented assortment makes Live Tinted a perfect and exciting addition.” Beginning July 16, Live Tinted fans can purchase their favourite products on the Sephora Canada app, for early access, followed by the official launch on Sephora.ca on July 17 and in a majority of Sephora Canada stores on July 21. Live Tinted fans can look forward to seeing all their must-haves from the brand available to them at Sephora Canada including the infamous Huestick. The Live Tinted product assortment available at Sephora Canada will include best sellers in both skincare and color, including Superhue Hyperpigmentation Stick, Superhue Brightening Eye Cream, Huestick Color Correct, HueGlow, and more. For more information on the Live Tinted launch into Sephora Canada or media inquiries, please reach out to Langton PR. Contact Details Langton PR Inc. Daniel Pillai, Vice President daniel@langtonpr.com Amanpreet Dhami, Senior Director amanpreet@langtonpr.com

July 12, 2023 09:00 AM Eastern Daylight Time

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