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AuthorityTech.io Partners with TechStars Backed OptimusQ to Unveil AI-Powered “Hybrid PR” Service

AuthorityTech LLC.

AuthorityTech.io, the leader in the Tech PR industry, has just recently confirmed a partnership with OptimusQ, a TechStars backed company who aims to revolutionize the advertising market with their sophisticated & innovative technology. OptimusQ focuses on bringing, to selected technology companies all across the globe, the ability to share their story across hundreds of the world's leading media outlets while targeting their ideal audience. "We wanted to find the right company that not only could use our technology to support the growth of many tech companies but also be extremely innovative in its core," Lior Vexler, the founder & CEO of OptimusQ, explains regarding the decision to choose AuthorityTech.io as the official partner. Since inception, AuthorityTech.io has committed to changing the narrative of traditional PR firms. While most traditional firms focus on a myriad of different content strategies, AuthorityTech.io has focused relentlessly on two things: understanding specifically the technology landscape and securing incredible earned media opportunities for its clients. Partnering with OptimusQ’s smart technology, AuthorityTech.io plans on extending the value of credible earned media placements, by boosting their visibility and garnering millions of impressions from potential customers and investors. As a leader in the Tech PR and now marketing space, AuthorityTech.io aims to continually seek innovative methods to disrupt how these services are designed and implemented. In a fast-paced industry like technology, there is an urgent need for PR and marketing firms to provide cutting edge services that leverage technology. Jaxon Parrott, the Founder at AuthorityTech.io, stated his thoughts on the disruptive changes they plan to implement: “Going into 2022, technology will continue to change how we see, interact and consume information. Most PR firms are stuck in a time where technology was in its infancy stage, not innovating alongside these changes. We aim to not only innovate alongside but lead the disruption of the Tech PR and marketing space. We believe this new Hybrid PR service will change the game for a long time.” AuthorityTech.io has been known as a “market disruptor” for quite some time, but with their new pivot into their Hybrid PR model, they plan on taking this reputation to another level. Technology companies now have an entirely new and automated way to not only solidify their brands, but also to consistently be seen in front of their target audience. The result? More customers, more investment dollars, and even a higher company valuation. About AuthorityTech.io AuthorityTech.io is a modern digital PR and marketing firm that specializes in helping innovative technology companies scale their presence online to secure more customers and investment dollars. AuthorityTech leverages the most innovative technologies on the market to earn its clients top media coverage while driving predictable traffic and results. The outcome is ample amounts of funding, customers, and even a higher company valuation. Contact Details Jaxon Parrott +1 806-831-3502 jaxon@authoritytech.io

December 20, 2021 06:00 AM Eastern Standard Time

Shop the Hottest Jewelry Trends for The Holidays

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/6_rpbsyq4eY Jewelry will be at the top of many holiday shopping lists as the gift that gives year-round. If you are thinking about giving the gift of jewelry you might be wondering, where do you start, what are the hottest trends, what is the gift that she is sure to love and how do I stay in the know and get the best value and style? On December 14 th, Anna De Souza – Beauty & Lifestyle Expert Journalist, conducted a nationwide media tour discussing holiday jewelry trends that will turn heads as well as offer product demonstrations. Unlike many other retailers struggling with inventory challenges, this season's most desired jewelry styles are in stock and ready to gift at Kay, Zales, Jared and Banter by Piercing Pagoda. You can get your gold and diamond gifts fast by shopping in store, with buy online and pick up at your local store or getting Same Day Delivery service to your home in select areas! You can also connect live with their Jewelry Experts in person or virtually and they'll help you find the perfect gift, but I hope I can help with that today, too! Top trends that Anna discussed included: The best gift to give HIM this holiday: Men’s jewelry is really hot right now, everything from statement watches like a Tag Heuer watch from Jared, to gold chains and diamond link bracelets from KAY and diamond studs from Banter by Piercing Pagoda that sit a little higher on the ear, really a thoughtful piece that makes a major statement. Diamond necklaces and earrings always make great gifts Look for beautiful necklaces you can stack shorter and longer. You always need some classic bling and a sapphire choker from Zales and sparkling diamond tennis necklace from Jared definitely do this nicely! Hoops are a HOT trend too! Yellow gold hoops are versatile and amust have, always a great place to start gifting with these styles from KAY. And for a romantic gift she’s sure to love, newest take on the hoop with a Vera Wang multi-hoop style from Zales. Shopping for diamonds for either anniversary or commitment jewelry: For a twist on a classic anniversary band, this Monique Lhuillier Bliss ring at KAY with round and pear-shaped diamonds. And keeping with the layering trend of the year, stacking multiple delicate and bold rings of different colors of metal really creates a gorgeous statement, and of course, you can also elevate your engagement ring with Jared’s lab-created diamonds, it’s a modern approach to classic jewelry! The Forever Connected necklace is also a must have with two touching center diamonds symbolizing those forever connected by love and is a gorgeous gift for her from KAY! For more information, go online or visit your local jewelry store by Kay, Zales, Jared and Banter by Piercing Pagoda. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 16, 2021 05:00 PM Eastern Standard Time

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Theorem Expands LinkedIn Offering, Providing New Creative Optimization Packages

Theorem Inc

Theorem, a full-scale flexible digital media and marketing services provider and LinkedIn Marketing Partner, is expanding its LinkedIn offering. Stemming from years of success working with LinkedIn, Theorem’s new Creative Optimization packages include an immersive audit of digital channels to develop original concepts for social campaigns and multiple waves of social posts campaigns that are fully optimized for peak performance. As a certified LinkedIn Marketing Partner since 2018, Theorem provides clients with a suite of digital solutions including custom creative services packages with content audits, original copy and design and A/B testing. Theorem also led on original design and development for landing pages, microsite, programmatic ad design, message and display ads. “We are honored to expand our offerings with LinkedIn,” said Kara Degeorgis, Art Director, Theorem. “Data and creative have always gone hand in hand. If you want your creative to do the work for you, you have to understand your audience. A/B testing is critical when it comes to social advertising because it allows for quick wins and insights on messaging, design and the user journey. The key to creative optimization is using an iterative process of Discover, Deliver, Optimize in order to have a sustainable strategy that is always evolving with the customer.” Brands have utilized the content created by Theorem to drive higher levels of customer engagement on and off the LinkedIn platform. Theorem recently worked with American Systems on a LinkedIn campaign implementing their Creative Optimization services. Within a two-month period, the campaign drew over 1.5 million impressions, over 9,000 clicks and an average CTR rate of 0.60 percent – outperforming CTR benchmark for the website conversions objective with single image ad at 0.40 percent, according to LinkedIn in August 2021. Theorem’s creative optimization packages and services bring: Unique brand insights and tailored recommendations as the creative strategists conduct a thorough understanding of the brand's environment. Dynamic messaging and design from a team of art directors, copywriters and designers that will produce best-in-class creative for a campaign. Inspire and capture leads with a custom landing page that will encourage users to learn more about your offering. Proven results and creative insights that will fuel your future creative campaigns. About Theorem Founded in 2002, Theorem creates, delivers and optimizes digital marketing campaigns for some of the world's most successful brands. By offering scaled technology, media, operations, marketing, CRM, and creative solutions under one roof, Theorem can provide flexible, full-service marketing solutions to their clients. Theorem’s consultancy teams and operational expertise helps brands simplify, streamline and automate complex digital tasks. This value exchange saves clients time, reduces their costs, and increases their revenue. For more information, visit www.theoreminc.net. Contact Details Kite Hill Maggie Stasko +1 843-693-7161 maggie@kitehillpr.com

December 16, 2021 09:34 AM Eastern Standard Time

Centerboard Announces New Model for Supply Chain Management with Industry-First API Offering

Centerboard

Centerboard, the neutral, shipper-centric transportation management provider, announced today the availability of Centerboard Microservices, API solutions enabling seamless technology integration for shippers and technology providers. Presenting a ground-breaking approach to supply chain access, the cloud-based, a-la-carte offerings give users a fully customizable experience. Reflecting its mission to give shippers complete control over their supply chain, Centerboard’s API offering allows software providers to embed supply chain access into their clients’ existing systems, regardless of the transportation management system (TMS) or enterprise resource planning (ERP) platform. “We’ve spent years working closely with shippers and leading technology providers – not only listening to their needs but building an IT roadmap that directly addresses those needs. The biggest pain point we’ve seen is the lack of neutrality and flexibility regarding technology solutions,” said Lindsey Shellman, Chief Commercial Officer at Centerboard. “The APIs through Centerboard Microservices is a solution that no one else in the industry is offering. We are thrilled to address the complexity of supply chain and let users access shipping functionality from within their existing applications. For the first time, users will have affordable access to technology that provides true visibility and control of their supply chain operations, while eliminating the need to juggle multiple tech stacks.” BluePallet, the first end-to-end commerce platform for the chemical industry, is currently leveraging Centerboard Microservices to increase efficiencies for their users. “Our partnership with Centerboard strengthens the TMS functionality within the existing framework of our marketplace, helping our users spend less time managing multiple supply chain services outside of our platform,” said Pat Salomé, Chief Product Officer at BluePallet. “We are looking forward to our continued partnership with Centerboard to support our network of manufacturers and distributors.” Since rebranding in September, Centerboard has experienced substantial growth with an expanded roster of customers in chemical distribution, and food and beverage industries, including Dien, a leader in North American specialty chemical and ingredient distribution; JSI Store Fixtures, a branded display supplier to major supermarkets, convenience and specialty store chains; and S.L. Fusco, Inc. a Los Angeles based industrial supply distributor. Centerboard has also launched a range of new features, including advanced shipment notifications and enhanced carrier tracking messages. In addition to platform developments, Centerboard continues to invest in its team growth and plans to open a new state-of-the-art office facility this month. To learn more about Centerboard and schedule a demo please visit www.centerboard.com. About Centerboard Centerboard is a neutral, shipper-centric transportation and supply chain management provider supplying shippers with access to a wide range of affordable features needed to take control of operations. Centerboard unlocks business opportunities for shippers, carriers, and supply chain stakeholders, through leveraging real-time data. Contact Details Kite Hill PR for Centerboard Kite Hill PR centerboard@kitehillpr.com Company Website https://www.centerboard.com/

December 16, 2021 09:30 AM Eastern Standard Time

How a Mountain Was Made by Greg Sarris Now Available on Audible

Greg Sarris

About the Book: How a Mountain was Made by Greg Sarris Narrated by Tanis Parenteau Length: 5 hours 39 minutes In the tradition of Calvino’s Italian Folktales, Greg Sarris, author of the award-winning novel Grand Avenue, turns his attention to his ancestral homeland of Sonoma Mountain in Northern California. In 16 interconnected original stories, twin crows Question Woman and Answer Woman take us through a world unlike yet oddly reminiscent of our own: one that blooms bright with poppies, lupines, and clover; one in which Water Bug kidnaps an entire creek; in which songs have the power to enchant; in which Rain is a beautiful woman who keeps people’s memories in stones. Inspired by traditional Coast Miwok and Southern Pomo creation tales, these stories are timeless in their wisdom and beauty, and because of this timelessness, their messages are vital and immediate. The figures in these stories ponder the meaning of leadership, of their place within the landscape and their community. In these stories we find a model for how we can all come home again. At once ancient and contemporary, How a Mountain Was Made is equally at home in modern letters as the ancient story cycle. Sarris infuses his stories with a prose stylist’s creativity and inventiveness, moving American Indian literature in a new and emergent direction. “These are charming and wise stories, simply told, to be enjoyed by young and old alike—'stories need us if they are to come forth and have life too.'” – Kirkus Reviews “Stunning.... Neither an arid anthropological text nor another pseudo-Indian as-told-to fabrication. Instead, Sarris has breathed new life into these ancient Northern California tales and legends, lending them a subtle, light-hearted voice and vision.” – Scott Lankford, Los Angeles Review of Books About the Author: Greg Sarris is author of the anthology Keeping Slug Woman Alive: A Holistic Approach to American Indian Texts, the novel Watermelon Nights, and scripts for screen and stage. He is Chairman of the Federated Indians of Graton Rancheria and holds the Endowed Chair in Native American Studies at Sonoma State University. ### Contact Details Landis Communications Inc. Brianne Miller +1 650-575-7727 brianne@landispr.com Company Website https://greg-sarris.com/

December 15, 2021 07:15 AM Pacific Standard Time

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OUT OF OFFICE ALERT: Work Anywhere in the World Courtesy of Velocity Global

Velocity Global

Nationwide contest sends three winners to live anywhere in the world for a full year and keep their current job Velocity Global to showcase the positive impact of remote work by supporting the winners at no cost to their employers Velocity Global, the leading provider of global talent solutions, today announced its Out of Office Year TM contest, which provides three winners the ability to work remotely in their current jobs from anywhere in the world, paid for by Velocity Global. "In this new world of work, you can be the CEO of your own career. Talent can move across the country or across the world on their own terms and their employer can benefit,” said Ben Wright, Velocity Global founder, and CEO. “The ‘Out of Office Year’ demonstrates to employers and employees how simple it is to work from anywhere, all while gaining new life experiences and a broader world view.” Workplace flexibility remains top of mind for workers. According to an August 2021 survey from FlexJobs, 58% of employees reported they wanted to be full-time remote post-pandemic. It’s a desire among business leaders as well. In the 2022 Velocity Global Work in Progress report, 63% of the more than 1,000 tech leaders surveyed said they would prefer to work from a new location such as closer to family or overseas. As employers continue to institute policies around different workplace concepts – remote, in-office, or hybrid – employees are evaluating if those policies align with their priorities. “The ability to work remotely is one of the most important conversations employers can have with their current and potential employees,” said Robert Herjavec, founder and CEO of Herjavec Group and Velocity Global brand ambassador. “I grew a leading cybersecurity company by committing to hire top talent from anywhere. I know the benefits that ‘work anywhere’ brings to a business, but now employees know the benefits it brings to their lives. There’s no turning back and Velocity Global’s Out of Office Year sheds light on how simple it can be to make this benefit a reality.” Out of Office Year Contest Details The contest is open to all U.S. residents interested in moving to another location while keeping their current job. At OOOyear.com, applicants submit up to a 60-second video explaining where and why they want to work remotely. Velocity Global will select three applicants and fulfill their dreams of working anywhere. Velocity Global will facilitate the conversation between the employees and their employers regarding worry-free compliance, payroll, and employee support. Velocity Global will support that employee through its global work platform in any of more than 185 countries for one year at no cost to the employer. The employer simply continues to pay the salary, benefits, and other regulatory requirements just as they do now for that employee. The winners and their stories will be chronicled through Velocity Global’s social media channels to inspire other employees and employers to enter the future of work. For more information about the contest or to submit an entry, please visit OOOyear.com. Applications are now open until January 31, 2022. About Velocity Global Velocity Global accelerates the future of work beyond borders. Its global work platform simplifies the employer and employee experience to employ any talent anywhere with just a click through its proprietary cloud-based workforce management technology, backed by personalized expertise and unmatched global scale. As the largest global Employer of Record (also known as International PEO) in 185 countries and all 50 United States, more than 1,000 brands rely on Velocity Global to build global teams without the cost or complexity of setting up foreign legal entities or state registrations. The company offers additional services including Independent Contractor Compliance to assess a workforce, and Agent of Record (AoR) to streamline payments to contractors. Velocity Global was named a “Leader” in Global Employer of Record services by prominent analyst firm NelsonHall. Founded in 2014, the company has hundreds of employees across six continents. For more information visit velocityglobal.com. Contact Details Velocity Global Eli Rice +1 720-650-4348 news@velocityglobal.com Company Website https://velocityglobal.com/

December 15, 2021 07:01 AM Mountain Standard Time

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Embracing the ‘Long Drink’

YourUpdateTV

Long Drink – or “lonkero” – is a traditional Finnish cocktail that typically consists of gin, grapefruit soda, and tonic. Inspired by the Long Drink, The Boston Beer Company is launching all-new ‘Bevy Long Drink.’ Recently, Annette Fritsch, Senior Director of Product Development at The Boston Beer Company, participated in a satellite media tour to discuss the inspiration of the ‘Bevy Long Drink’ and much more. A video accompanying this announcement is available at: https://youtu.be/IZOxmeqyGkk The Long Drink was first created when the Finnish government commissioned a refreshing cocktail to serve guests attending the 1952 Summer Olympics in Helsinki. While inspired by the traditional cocktail, Bevy Long Drink will be the first Long Drink inspired beverage available in the U.S. without spirits. Bevy Long Drink is made with an original malt base containing natural flavors and wild juniper berries and is currently available in two styles, Hard Citrus Refresher and Hard Berry Refresher. Bevy's new hard citrus refresher is made from a delicious and easy-drinking blend of citrus flavors and wild juniper berries for an exceptionally thirst-quenching beverage that's perfect for any occasion. Bevy Long Drink is slightly sweet, tart, refreshing, and packed with flavor, all at 5.8% ABV. Boston Beer, maker of other industry leading alcohol beverages Samuel Adams beer, Twisted Tea, Truly Hard Seltzer, Angry Orchard, and Dogfish Head beer plans to continue its proven track record of innovation to bring Finland's best kept secret to US drinkers. For more information and to find Bevy Long Drink near you, visit bevylongdrink.com About Annette Fritsch: Annette is director of new product development for Boston Beer Company. She loves beer, and yet she was inspired by the great opportunities she envisioned in the rapidly expanding “Beyond Beer” category. She oversaw the development of Truly which attracted an immediate following and was the biggest industry innovation since the introduction of light beers in the 1970s. Always up for a new challenge and anticipating the next big thing, Annette’s most recent project is the development of the first malt-based long drink – or “lonkero” called Bevy, a refreshing and flavorful innovation inspired by the national beverage of Finland. About The Boston Beer Company: The Boston Beer Company, Inc began in 1984 brewing Samuel Adams beer and the Samuel Adams brand is currently recognized as one of the largest and most respected craft beer brands. Our portfolio of brands also includes Truly Hard Seltzer, Twisted Tea, Angry Orchard Hard Cider and Dogfish Head Brewery as well as other craft beer brands such as Angel City Brewery and Coney Island Brewing. For more information, please visit our investor relations website at www.bostonbeer.com, which includes links to all of our respective brand websites. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 14, 2021 05:00 PM Eastern Standard Time

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Symphony wraps up 2021 with two acquisitions, new partnerships and an expanded global leadership team

Symphony Communication Services

Symphony, the leading markets’ infrastructure and technology platform, is now serving over 1000 financial institutions, capping off a year that was marked by significant growth for the company. Symphony spent 2021 executing on partnerships, acquisitions, and continuing to build its global leadership team. Continual technological advancements throughout the year have proved Symphony’s commitment to solving markets challenges, providing secure communications and networked infrastructure while consolidating itself as the largest secure community of financial firms and professionals in the world. On June 24, Symphony announced it had acquired Cloud9 Technologies, an innovative trader voice and electronic communication business, and on August 2, the company announced the acquisition of StreetLinx, the counterparty mapping platform, to offer the most complete and secure verified identity directory in financial services. In the last year, Symphony also chose Google Cloud as its primary cloud provider as part of a strategic multi-year deal, while also establishing partnerships with AccessFintech, Saphyre, Unqork and Quant Insight. Symphony had previously announced a partnership with low-code, no-code Genesis to provide the financial markets community with interoperable technology and applications, built and deployed both securely and at speed. The company has successfully proceeded with the rollout of Symphony 2.0, the second generation of its core collaboration platform, built in close partnership with financial firms to address their workflow needs, from front to middle, to back office and from the buy-side to the sell-side. Additionally, HSBC Global Private Banking engaged Symphony to develop and deploy HSBC GPB Chat, a client engagement platform that enables the private bank’s clients to interact with their relationship management team via one-to-one chat, group chat, document sharing and video/audio conferencing on WhatsApp or WeChat, in a secure and compliant way. Global leadership team 2021 also saw the appointment of Brad Levy as CEO. “We continue to be committed to delivering networked market infrastructure,” Levy said. “We are thrilled to enter 2022 with an expanded team and are energized by the momentum from this year’s new partnerships and acquisitions.” Levy had joined Symphony in July 2020 as president and chief commercial officer. In addition to Levy, Corinna Mitchell was named general counsel, Benjamin Chrnelich, the company’s chief financial officer, assumed the additional role of president, while Dietmar Fauser became chief information officer. Also, Michael Lynch joined as Symphony’s new chief product officer, Gary Godshaw - former CEO of Streetlinx - was named the company’s chief revenue officer, and Jim Miller - Cloud9’s former COO - was named chief customer experience officer. Additionally, industry veteran Marie Patton joined Symphony as managing director for APAC. The team actively engaged with employees, customers and industry partners in London, Paris, Sophia Antipolis, New York, Boston, Washington, D.C., Miami and Sunnyvale when travel resumed post COVID-19 restrictions. Innovate conference On November 2, the firm hosted its flagship conference Innovate, where it showcased a live demonstration of how it is integrating the technology of Symphony, Cloud9 and StreetLinx into one powerful inter-firm workflow, and introduced new features such as the Secure Event Service and Groups. The audience heard from senior leaders from BlackRock, BNY Mellon, Citi, JP Morgan Asset Management, Zoom and Google Cloud on lively and relevant discussion panels. About Symphony Symphony is the most secure and compliant markets’ infrastructure and technology platform, where solutions are built or integrated to standardize, automate and innovate financial services workflows. It is a vibrant community of over half a million financial professionals with a trusted directory and serves over 1000 institutions. Symphony is powering over 2,000 community-built applications and bots. For more information, visit www.symphony.com. Contact Details Odette Maher +44 7747 420807 odette.maher@symphony.com Company Website https://symphony.com/

December 14, 2021 10:32 AM Eastern Standard Time

Earth-scorching electric motorcycle, fleet fueling with no credit card, AI-powered telematics for driver safety and training coming to ShowStoppers press event during CES 2022

ShowStoppers

Earth-scorching electrified speed, fleet payment for fuel, and AI-driven telematics for driver safety and training are coming to ShowStoppers® at CES, the press event scheduled for 5 Jan. 2022 during the CES tradeshow in Las Vegas. For press registration, please contact Steve Leon, mailto:sl@showstoppers.com, +1 310-936-8530. Journalists attending the press event will see advances to the winner of multiple transportation awards -- the new earth-scorching HyperSport streetfighter model, HyperFighter, the smartest, safest, all-electric sportbike in the world, from Damon Motors, https://damon.com. Car IQ®, https://www.gocariq.com, has created a payment solution that enables fleet vehicles to pay for fuel without a credit card. All it takes is three easy steps: Pull into the station, select the pump number and let the vehicle take it from there. Video telematics provider SmartWitness, https://www.smartwitness.com, a CES 2022 Innovations Award Honoree, showcases two cameras and a suite of AI solutions that improve safety and risk analysis for commercial truck fleets. The press event organizes product launches, sneak previews and hands-on demonstrations of new tech for work, home and play for journalists, industry and financial analysts, venture capitalists and business executives -- from AI to 5G to cloud, VR to digital health; to better, safer, healthier tools for working from home or going back to the office; to future mobility and autonomy, robotics or smart cities; to apps and hardware that drive mobile and desktop innovation; to wearables, IoT, appliances, entertainment, and more. About ShowStoppers Now in its 26th year, ShowStoppers, https://www.showstoppers.com/, is the global leader in producing press and business events spanning the U.S., Europe and Asia. Each event organizes product launches, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to generate news coverage and product reviews, make new connections, promote brand and open new markets. ShowStoppers produces official press events at CE Week, IFA and NAB; partners with CTA, IFA, GSMA and CEATEC; and produces events during CES, IFA, MWC, NAB, CE Week, CEATEC and other tradeshows. ShowStoppers streams online, broadcasting live events, month after month. To learn more about how you and your company can meet the press at ShowStoppers press events in person and online at ShowStoppers TV, contact Lauren Merel, mailto:lauren@showstoppers.com, +1 908-692-6068, or Dave Leon, mailto:dave@showstoppers.com, +1 845-821-6123. Contact Details For press registration, please contact: Steve Leon +1 310-936-8530 sl@showstoppers.com Company Website https://showstoppers.com

December 14, 2021 09:45 AM Eastern Standard Time

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