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ULTATEL Upgrades Entire Product Lineup with Video Conferencing to Enhance Collaboration and Increase Productivity

ULTATEL, LLC

ULTATEL, a leading provider of cloud-based phone systems for businesses of all sizes, today announced a new video conferencing tool, which is now included with its entire product line of cloud-hosted communication solutions. ULTATEL’s innovative communications architecture delivers HD video quality that seamlessly integrates with existing applications for team messaging, contact, file sharing and calendar management. The company’s video conferencing solution allows users to seamlessly collaborate pre-meeting, in-meeting and post-meeting with an unlimited duration for up to 100 participants. ULTATEL’s video conferencing capabilities reinforce an innovative step in the age of the COVID-19 pandemic. This solution embraces a hybrid workforce for employees to collaborate seamlessly without complicating business workflows. As working remotely has become the new norm, digital collaboration providers like ULTATEL and its new video conferencing solution pave the way for teams to stay connected anytime, anyplace and anywhere. “ULTATEL’s new video conferencing solution is transforming workforce environments as companies acclimate to a hybrid in-office/virtual model,” said ULTATEL Founder and Chief Executive Officer Amr Ibrahim. “We’re excited to empower organizations to innovate from anywhere by maximizing ULTATEL’s business communications for their remote teams. We are fortunate to be able to include this now with all of our cloud-based phone systems as part of our new regular offering.” Key features of ULTATEL’s video conferencing include: Conference Bridges: Every user gets a conference bridge on the Premium and Ultimate plan. Participants: 2-100 per conference bridge. Third-party Integrations: Integrations are available for Google and Microsoft Calendars. Streaming: Larger organizations with more than 100 attendees can implement streaming through YouTube and allow anyone with the link to watch and listen. “One of the many ways we innovate for our customers is to provide them with the highest quality product, with the most features, at the lowest price -- helping our customers to be more productive and grow wildly,” said ULTATEL’s Director of Marketing, Tim Phelps. “With video conferencing now available on all of our products; we may not all be in the same place, but we can work closer than ever before. ” ULTATEL’s new video conferencing solution comes on the heels of the company’s recently launched integration with Microsoft Teams. ULTATEL’s Teams SBC is a Microsoft-certified Session Border Controller (SBC) for Teams Direct Routing that allows organizations to connect their Teams users to the outside public switched telephone network (PSTN) so they can easily make and receive calls. ULTATEL’s SBC is a 100% cloud based solution delivering secure, real-time communications without compromising scale and performance. To learn more about ULTATEL’s cloud-based business phone system, visit ultatel.com. About ULTATEL ULTATEL is a leading provider of cloud-based phone solutions. Through its Clarity unified communications platform, companies can have all of their voice, video, fax, SMS and audio conferencing services on one affordable system. The platform includes more than 40 enterprise-grade features, helps companies operate from single or multiple locations seamlessly using desktop phones, softphones or mobile apps while integrating with Microsoft Teams, contact centers and CRMs. ULTATEL's vision is to completely change how companies conduct business by delivering the most comprehensive suite of unified cloud-based telephony services, dramatically improving responsiveness, increasing productivity, enhancing globalization efficiencies, and reducing operating costs so that businesses can most effectively compete both today and in the future. Visit ultatel.com. Contact Details Noe Sacoco +1 408-340-8130 ultatel@trustrelations.agency Company Website https://www.ultatel.com/

May 13, 2021 12:15 PM Eastern Daylight Time

LOOMIS Delivers a Dozen Awards for Texas Oncology Ad Campaign

LOOMIS

The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38 th Annual Healthcare Advertising Awards show, including the Gold Award for “Total Advertising Campaign.” The agency won five Gold, one Silver, four Bronze and two Merit awards for its “Right Here” campaign. “We are so pleased with the recognition,” said Steven Paulson, M.D, president and chairman of Texas Oncology. “The ‘Right Here’ campaign has been very well received by all of our stakeholders because it does a wonderful job communicating our important difference as a provider of oncology treatment and care.” Texas Oncology’s 500+ physicians deliver leading-edge cancer care at its 210 locations in communities across the state, so patients don’t have to travel far from home to receive the expert treatment they need. “That’s a big difference for Texas Oncology patients and it’s the basis of our campaign,” said LOOMIS account director Christina McKinney. “With Texas Oncology, patients don’t have to disrupt their lives to get the care they need,” McKinney said. “They can stay at home surrounded by the love and support of family and friends.” The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social. There were more than 4,400 entries for this year’s Annual Healthcare Ad Awards, making it the largest healthcare advertising awards competition and placing it among the top 10 advertising awards shows in the country. About LOOMIS: LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com. About Texas Oncology: Texas Oncology is an independent private practice with more than 500 physicians and 210 locations across the state. Meeting the oncology needs of Texans for more than 35 years, the practice includes Texas Center for Proton Therapy, Texas Breast Specialists, Texas Oncology Surgical Specialists, and Texas Center for Interventional Surgery. As a lead participant in US Oncology Research, Texas Oncology played a role in the development of more than 90 FDA-approved therapies, about one-third of all cancer therapies approved to date. For more information, visit TexasOncology.com. Contact Details LOOMIS Lauren Law +1 214-912-1543 lauren.law@theloomisagency.com Company Website https://theloomisagency.com

May 13, 2021 09:15 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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EDUCATORS CAN FOSTER TRUST IN SCIENCE THROUGH GLOBAL PLEDGE

International Day of Light Steering Committee

For more than a year, educators worldwide have been forced to transform the way they teach. However, advancements in science, specifically telecommunications, enabled the shift from a traditional classroom to remote learning environments. Today, scientific developments, including health advancements such as vaccines and testing, are allowing students to return to physical classrooms. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society, offers a valuable teaching tool to help educators draw attention to the crucial role science plays in improving our quality of life. In celebration of this year’s International Day of Light on 16 May, the pledge is allowing people, particularly educators and students, around the world to affirm their support for science and the scientific process. Students can be leaders in understanding and defending science. Just as educators teach skills that build students’ scientific literacy to help them evaluate facts, they can offer ways for students to affirm confidence in the scientific process. “A dedicated effort to building—and in some cases, rebuilding—trust in science will prepare students to be the scientifically informed leaders we desperately need,” said Dr. Desiré Whitmore, Senior Physics Educator and Staff Physicist at the Exploratorium in San Francisco, CA. Additional resources for educators are available on the Trust Science website, including hands-on activity videos, lesson plans, posters to download, activities and lessons, links to online resources and the Laser Classroom. To date, the pledge has seen enthusiastic support worldwide with more than 2,500 signatures, including Nobel and Breakthrough Prize laureates, UNESCO L’Oréal For Women in Science prize winners, Presidents and CEOs of major scientific bodies, as well as scientists and students from more than 20 different countries. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 11, 2021 09:03 AM Eastern Daylight Time

LevLane Advertising Appoints Nicole Landau as Chief Financial Officer

LevLane

FOR IMMEDIATE RELEASE LevLane Advertising, a full-service advertising agency and 37-year veteran of the Philadelphia marketing scene, announced today the addition of Nicole Landau as its new CFO. Landau will oversee all agency financial functions and will serve as a key member of the executive team. Landau is a seasoned business executive with over 20 years of experience in senior financial leadership roles. Before LevLane, Landau served as Chief Financial at Seven C’s Hospitality Solutions, where she oversaw all finance and accounting operations. She began her career at Arthur Andersen before joining Digitas Health as Senior Finance Manager, followed by a decade-long stint as VP of Finance at DiD Agency. “Nicole’s background in financial leadership and operations was a perfect fit for us,” said Josh Lev, SVP Brand Engagement at LevLane. “She is exactly who we need in this role to help us reach the next level.” The agency has expanded services in recent years and is ready to capitalize on that momentum – something Landau will be integral in. “I’m thrilled to be part of the LevLane family. They have already done the hard work of building a unique culture and a stellar reputation in the advertising world,” said Landau. “I'm excited to continue that mission and I'm confident that together we can create the right financial structure to drive consistent growth." About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir, SVP of Content, Social Media and PR +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 11, 2021 07:03 AM Eastern Daylight Time

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CSG COO Ken Kennedy Joins the TM Forum Beyond Connectivity Advisory Board

CSG

CSG ® (NASDAQ: CSGS) today announced Ken Kennedy, chief operating officer and head of Revenue Management and Digital Monetization for CSG, is joining TM Forum’s Beyond Connectivity advisory board. This strategic advisory board acts as a think tank to empower the service provider businesses of tomorrow by uniting the industry and assembling the critical standards, code assets and know-how to deliver continuous forward-thinking input and guidance to ecosystem challenges. The board aims to ensure TM Forum’s work is innovative and of maximum value to its members and the wider industry. With over 25 years’ experience in the technology and telecom industry and an original founder of software company Telution, Kennedy is a forerunner in cloud technology. His business and technical acumen on critical issues such as digital monetization and global business transformation will help drive continuous impact of the Forum’s work on open digital ecosystems to deliver tangible business value to members. Throughout his career, Kennedy has built and transformed product platforms, partner ecosystems and global strategies to deliver real world use cases that fostered growth and enabled further industry innovation. "The Beyond Connectivity Advisory Board aims to accelerate the growth of new open B2B2X services, transforming traditional connectivity to be fit for the future, and unlocking the value of service provider capabilities,” said Nik Willetts, CEO, TM Forum. "We are delighted to welcome Ken Kennedy to the Board. His expertise in monetizing ecosystem challenges will be valuable to this ambition." “Joining the TM Forum Beyond Connectivity Advisory Board represents CSG’s commitment and responsibility to contributing to a sustainable business model that drives prosperity for the industry as ecosystems evolve and mature,” said Kennedy. “Standardization and collaboration are essential for our market to thrive. TM Forum leads the industry in providing the guiding principles for participants to be successful in emerging ecosystem models driven by the next wave of technology. Without these standards, the industry collaboration needed to deliver true customer value would be unwieldy and untenable.” For more than a decade, CSG has been an active participant in TM Forum activities, including training, compliance, certification and thought leadership. The company is a staunch advocate of TM Forum’s standardized frameworks for applications and processes, along with the common nomenclature needed for the industry to communicate and collaborate. The company is also signatory to the TM Forum’s Open API Manifesto and the Open Digital Architecture. # # # About CSG For more than 35 years, CSG has simplified the complexity of business, delivering innovative customer engagement solutions that help companies acquire, monetize, engage, and retain customers. Operating across more than 120 countries worldwide, CSG manages billions of critical customer interactions annually, and its award-winning suite of software and services allow companies across dozens of industries to tackle their biggest business challenges and thrive in an ever-changing marketplace. CSG is the trusted provider for driving digital innovation for hundreds of leading global brands, including Airtel Africa, América Móvil, AT&T, Charter Communications, Comcast, DISH, Formula 1, Hutchison 3 Indonesia, Inmarsat, Mastercard, Maximus, Microsoft, Mobily, MTN, New Leaf Service Contracts, State of California DMV, TalkTalk and Telstra. To learn more, visit our website at csgi.com and connect with us on LinkedIn and Twitter. Copyright © 2021 CSG Systems International, Inc. and/or its affiliates (“CSG”). All rights reserved. CSG® is a registered trademark of CSG Systems International, Inc. All third-party trademarks, service marks, and/or product names that are referenced in this document are the property of their respective owners, and all rights therein are reserved. CSG Contacts: Tammy Hovey Global / North America / Asia-Pacific Public Relations +1 (917) 520-2751 tammy.hovey@csgi.com Kristine Østergaard Europe / Middle East / Africa Public Relations +44 (0)79 2047 7204 kristine.ostergaard@csgi.com John Rea Investor Relations +1 (210) 687-4409 john.rea@csgi.com Contact Details Tammy Hovey +1 917-520-2751 tammy.hovey@csgi.com Company Website https://www.csgi.com

May 11, 2021 06:30 AM Eastern Daylight Time

HOUSTON AREA URBAN LEAGUE TO EXPAND TECH TRAINING PROGRAM THROUGH PARTNERSHIP WITH COMCAST

Comcast Houston

Unemployed and underemployed Houstonians will have the chance to train for family-sustaining jobs under a major expansion of the Houston Area Urban League Tech Jobs Program, funded by longtime partner Comcast. “The Urban Tech Jobs Program 2.0 provides an opportunity for our participants to receive in-demand IT training at the collegiate level without student debt. In this current environment where we have seen a huge demand for technical skills due to COVID-19 pandemic, our program will help bridge the digital divide in our communities.” “With the support of Comcast, I foresee HAUL becoming one of Houston’s leading agencies in providing quality technical training and ensuring underserved clients in BIPOC communities have access to technology”, stated Judson W. Robinson III, Houston Area Urban League President & CEO. Tech-related job openings are surging, both nationally and in Houston. According to the 2021 Greater Houston Partnership Houston Tech Report, Houston has the 12th largest tech workforce in the U.S. The Greater Houston area ranks as one of the hot spots in the country for an in-demand area of tech expertise. In fact, the top 10 in-demand roles listed by a World Economic Forum Future of Jobs Report are all tech-related — but four in 10 American employers report that they struggle to fill tech vacancies, according to a survey. When tech companies do hire, few of the jobs are going to workers of color. The National Urban League’s 2018 State of Black America® found that of the 40,000 employees of four major Silicon Valley technology firms, only 1,000 were Black. To address the racial opportunity gaps in the digital economy and broadband availability, the National Urban League has developed the Lewis Latimer Plan for Digital Equity and Inclusion. “It is imperative we create new opportunities for underserved communities to participate in the growth of the digital economy,” said Ralph Martinez, regional senior vice Comcast Houston Region. “We are excited to continue our partnership with the Houston Area Urban League and help expand their Urban Tech Jobs Program to ensure more adults have the opportunity to gain the necessary technical skills to compete in today’s workforce.” The Urban Tech Jobs Program is an accelerated training program that recruits unemployed and underemployed adults and provides them with workshops to build solid job readiness and personal resiliency/adaptability skills while offering nationally recognized certification coursework and paid work experience. “The AWS class itself was fine. Jose is an EXCELLENT instructor. Incredibly knowledgeable and great at getting across the information. I am launching a portfolio project on AWS to display some of my knowledge and staying active in the AWS scene in hopes of remaining current. As a freelancer, I have gigs now that utilize the AWS service. As a rule, I am the techie my less techie managers come to, to help them understand an issue. I'm now equipped to have some of those conversations about AWS” “I do hope HAUL continues the program. I keep talking about it to friends who would benefit as a wonderful opportunity to get solid training”. Chere Westmoreland, UTJP 2.0/Amazon Web Service Program Participant. More than 800 workers and jobseekers have taken advantage of the program nationally since 2016, leading to jobs in technology such as network administrator, office manager, installation technician, helpdesk specialist, systems analyst, programmers, and developer. Comcast’s $3 million commitment will enable a total of 240 individuals to be trained through an expansion of the program at six Urban League affiliates: Urban League of Philadelphia (Andrea L. Custis, President & CEO) Chicago Urban League (Karen Freeman-Wilson, President & CEO) Houston Area Urban League (Judson Robinson III, President & CEO) Urban League of Broward County (Germaine Smith-Baugh, President & CEO) Urban League of Greater Atlanta (Nancy Flake Johnson, President & CEO) Urban League of Greater Pittsb urgh (Esther L. Bush, President & CEO) Individuals who are interested in applying for Urban Tech should send their resumes to rwilliams@haul.org. Regular updates regarding future Houston Area Urban League and National Urban League initiatives can be found at www.haul.org and www.NUL.org. Comcast Corporation (Nasdaq: CMCSA) is a global media and technology company that connects people to moments that matter. We are principally focused on broadband, aggregation, and streaming with over 56 million customer relationships across the United States and Europe. We deliver broadband, wireless, and video through our Xfinity, Comcast Business, and Sky brands; create, distribute, and stream leading entertainment, sports, and news through Universal Filmed Entertainment Group, Universal Studio Group, Sky Studios, the NBC and Telemundo broadcast networks, multiple cable networks, Peacock, NBCUniversal News Group, NBC Sports, Sky News, and Sky Sports; and provide memorable experiences at Universal Parks and Resorts in the United States and Asia. Visit www.comcastcorporation.com for more information. Contact Details Comcast Michael Bybee +1 281-605-9658 Michael_Bybee@cable.comcast.com Houston Area Urban League Eric M. Goode +17133938700 ericg@haul.org Company Website https://houston.comcast.com/

May 10, 2021 09:00 AM Central Daylight Time

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Goodway Group Forms Strategic Digital Partnership with Online Grocery Delivery Platform Good Eggs

Goodway Group

Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has formed a strategic partnership with online grocery delivery platform, Good Eggs. Within this new partnership, Goodway Group is focused on driving Good Eggs’ customer acquisition by building the brand’s performance and direct marketing capabilities. Since the onset of the partnership, Goodway Group has helped achieve Good Eggs’ aggressive new customer goal, delivering more new customers in March 2021 than ever previously recorded as being delivered by paid media. As a growing DTC startup, Good Eggs is committed to providing the best quality groceries directly to customers' doors in the San Francisco Bay area, while supporting local, ethically sourced food. Additionally, the company is the only solution in the market that provides groceries and meal kits without a required subscription. Marketing has always been a key initiative at Good Eggs, and the company found that Goodway Group’s unique approach was unlike any other option it had seen in the market. In order to further highlight the Good Eggs brand, Goodway Group is focused on creating a customer service function that uses site and predictive analytics to drive marketing investment decisions, while prioritizing custom solutions tailored to the platform. Goodway Group is acting as Good Eggs’ direct response agency and is the only provider of digital execution, running all forms of the DTC brand’s media, social, SEM and display, audio, native, video, and CTV. “Everything we do at Good Eggs is centered around our customer. We’ve always looked for the best quality products to offer and local farmers and producers are core to this. Our brand is dependent on a top-of-the-line customer experience, which means that our customer acquisition engine must always be top of mind,” Vineet Mehra, Chief Growth and CX Officer at Good Eggs. “From our website to social media, all touchpoints must be prioritized to offer the best possible experience for our customers. We are excited to be working with Goodway Group as they help us to achieve our business goals.” Through this partnership, Goodway Group is taking site-side data from all major platforms and using that to identify how to best utilize it in the customer acquisition engine, while pulling from data on a daily, weekly, monthly, and annual scale to drive top of the line predictive outcomes. Good Eggs has also hired a dedicated team of engineers to make real-time changes, such as tagging, tracking, event UX and website changes or enhancements, based on the needs of the business – ultimately to aid in getting changes to market in a faster, more efficient way. “We are thrilled to partner with Good Eggs as they continue to provide an exceptional experience for their customers,” said Jay Friedman, President at Goodway Group. “Through a focus on performance marketing and unique digital solutions, we’ve been able to act as an extension of the Good Eggs in-house team and form a successful partnership that has already seen valuable results.” About Goodway Group: Goodway Group is the digital partner advertisers trust to drive campaign performance and media efficiency. Proud to be completely independently owned and operated, Goodway provides trustworthy expertise that meets its clients' needs – and no one else's. Using predictive intelligence, Goodway helps advertisers get the most value out of every impression across all paid digital media. Through the combination of employing the smartest technology and the most experienced people in the industry, Goodway delivers authentic results. Find Goodway Group online at goodwaygroup.com. Goodway Group. Honestly Smart Digital. Contact Details Kite Hill PR for Goodway Group Rachel Wyncoop +1 631-338-7248 rwyncoop@kitehillpr.com Company Website https://www.goodwaygroup.com/

May 06, 2021 01:35 PM Eastern Daylight Time

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