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Marketing Insights: Is Instagram Reels Right for Businesses?

W2 Communications

W2 Communications, a strategic, integrated marketing communications firm, shares its thoughts on the new Instagram Reels feature – a way for users to create short 15-second clips to share on their personal feeds and to the Instagram Explore page – and why businesses should keep an eye out for its evolution. This new capability has strong similarities to TikTok, which creates loops videos up to 60 seconds long. With its popularity, Instagram is in a position to take potential market share with Reels. Check out the full blog post here . Questions about Instagram Reels or have other social media inquiries? Contact the W2 Communications social media team at creative@w2comm.com. About W2 Communications W2 Communications is an integrated marketing and communications firm offering public relations, content development, digital marketing and creative services. The company provides creative communications programs that build brands, elevate awareness, drive engagement and inspire action. With offices located in the Washington, D.C. area and in San Francisco, W2 Communications supports clients around the world. The team works tirelessly to deliver premium services and has been honored with multiple awards and recognition in the areas of public relations, web development, video production and content development. W2 Communications' podcast " Inside the Media Minds " features in-depth interviews with today's top reporters, giving listeners a behind-the-scenes look at the life of a reporter, while also discussing the top trending stories. The company also hosts its CYBERTACOS cybersecurity networking events throughout the United States. To learn more about W2 Communications, visit www.w2comm.com , or engage with us on Twitter , LinkedIn and Facebook . For the latest insights on the communications industry, follow the company blog at https://w2comm.com/blog/ . Contact Details Christy Pittman +1 703-877-8108 christy@w2comm.com

August 17, 2020 11:00 AM Eastern Daylight Time

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Fully Promoted Named a Top Distributor by Advertising Specialty Institute

Fully Promoted

Fully Promoted , the world’s largest branded products and marketing services franchise, has been recognized by the Advertising Specialty Institute® on the 2020 list of Counselor® Top 40 Distributors . Fully Promoted ranked #20 alongside the largest companies in the promotional products industry based on 2019 revenue. The annual Counselor awards, nominated by industry peers and chosen by the editors of ASI’s award-winning Counselor magazine, recognize the industry’s outstanding individuals and companies. “I’m proud of every one of our Counselor Award-winning companies, who displayed ingenuity, creativity and leadership,” said ASI President and Chief Executive Officer, Timothy M. Andrews. Today, distributors need to be equipped with user-friendly and on-demand tools to remain competitive. Therefore, Fully Promoted recently announced the launch of its upgraded website to meet customer needs. With approximately 300 locations worldwide, Fully Promoted is uniquely positioned to give customers an online and physical option so they can see and touch the product prior to purchasing. As the site continues to grow, the Fully Promoted shopping platform will feature hundreds of vendors containing content and promo products for businesses and organizations. “This year marks our 20th year in business and we are proud to be recognized for our brands’ achievements,” said Mike Brugger, President of Fully Promoted. “As a distributor, we continue to evolve and expand our services to ensure we are meeting the customer demand, especially as times and habits shift.” A member of the United Franchise Group, Fully Promoted can access more than half a million promotional products, plus it offers a comprehensive suite of marketing services that include print, digital marketing, and lead generation. For more information about Fully Promoted and to visit the new online shopping site, visit Shop.FullyPromoted.com . About Fully Promoted Fully Promoted has approximately 300 locations across the globe. The brand operates a full-service branded products and marketing service business and is the place to attract customers. From promotional products and embroidery to expert printing services, Fully Promoted can help take businesses to the next level. Fully Promoted also offers an office-based model allowing franchisees to operate their business using a developed network of resources. To find the Fully Promoted nearest you, visit www.FullyPromoted.com , and for franchising opportunities, visit www.FullyPromotedFranchise.com . About ASI The Advertising Specialty Institute (ASI®; asicentral.com ) serves a network of 25,000 suppliers, distributors and decorators in the $25.8 billion promotional products industry. ASI’s flagship product, the technology platform ESP®, manages the industry’s entire supply and marketing chain. ASI also produces award-winning digital and print content, live events and educational programs that enable companies in 53 countries to be more efficient, productive and profitable. ASI’s Counselor® magazine provides the most authoritative business content in the industry, and the ASI Certification Program features 500+ live and online education courses for over 40,000 professionals. The company, family-owned and -operated since 1962, is proud to have been consistently ranked among the “Best Places to Work” in Philadelphia and Bucks County, PA. Contact Details Brittny Fuchs +1 561-812-6032 bfuchs@ufgcorp.com Company Website http://www.fullypromoted.com/

August 17, 2020 09:06 AM Eastern Daylight Time

Daniel Gaston Promoted to Vice President at Cloud Conventions/Convey Services

Convey Services

Convey Services, parent company of Cloud Conventions a full featured virtual event technology solution today announced the promotion of Daniel Gaston to Vice President of Business Development. Gaston is chartered with developing and expanding the marketplace for virtual events, creating both a direct and channel focus to offer capabilities to event managers, associations, nonprofits, tradeshow operators and channel resellers. “Danny joined Convey five years ago and has been pivotal in growing the marketplace for Convey’s channel program for master agencies and suppliers, as well as for InterAct LifeLine’s addiction and recovery platform,” said Carolyn Bradfield founder of Convey. “Now that Convey has expanded its Cloud Conventions technology to address the explosive need for virtual conferences, tradeshows and events, Danny will drive the effort to grow revenue and expand the customer base for fully managed or self-managed virtual and hybrid events.” Prior to COVID, the marketplace for live expositions globally exceeded 33,000 with $50 billion in revenue annually. Although thousands of live events cancelled in 2020 and should begin to return in 2021, the demand for a virtual solution will continue to strengthen as event operators offer virtual-only or hybrid event options. Cloud Conventions automates every aspect of delivering a virtual event from attendee onboarding to exhibit booths, creating a content-rich environment with enhanced views of marketing materials, educational classes and product resources. The platform analyzes every attendee interaction and delivers detailed reports to the event host and their exhibitors. “Danny brings a unique skill set in being able to strategically understand how to address an emerging market, combined with the tactics needed to generate an appropriate sales process,” added Bradfield. “He has been integral in every aspect of our development of Cloud Conventions from product design, to creating processes for managing an event, to offering strategic support to clients that are creating their first virtual experience. He has identified market segments with the greatest need and a process to address them effectively.” Gaston graduated from Kennesaw State University summa cum laude with a degree in Applied Science, Industrial and Organizational Psychology. About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 13, 2020 04:00 PM Eastern Daylight Time

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Liberties Journal Foundation Debuts to Advance Independent Thinking at the Intersection of Culture and Politics

Liberties Journal

To advance independent thinking and propel new ideas, well-known figures from the worlds of arts, business, government, higher education and philanthropy today announced the formation of the Liberties Journal Foundation. Based in Washington, D.C., the Foundation is a non-partisan, not-for-profit organization that seeks to inform today’s cultural and political leaders, deepen the understanding of citizens, and inspire the next generation to participate in the democratic process and public service. The Foundation’s first initiative is a new quarterly journal, Liberties - A Journal of Culture and Politics, slated for October 2020 debut. Founding members of the Foundation include the well-known Washington attorney, philanthropist, and former diplomat, Alfred H. Moses; chairman and CEO of cross-border trade company Quberu, Peter Bass; and, respected arts, education, and business leader, Bill Reichblum. Each issue of Liberties, the Foundation’s decidedly analog quarterly publication, will feature a combination of essays from prominent writers and introduce new talent. Contributors already signed include leading voices from this country and abroad in the worlds of culture, business, entertainment, government, politics, and technology. Each edition of Liberties will also publish new poetry from both highly awarded and up-and-coming poets. A book for the coat pocket, Liberties’ diverse voices celebrate one commonality: freedom of inquiry and thought. Liberties’ editorial team reflects the mission of the Journal pairing acclaimed literary critic Leon Wieseltier as editor with Celeste Marcus, a new talent, as managing editor. Bill Reichblum is the publisher. The book will be available as a soft-cover edition, by subscription or single copy, in bookstores and online. “The Foundation exists to meet the thirst in our country for ideas and serious thinking at a time when the daily news dominates the media and overwhelms our lives,” says Moses. “The Foundation will provide an outlet for world-renowned writers on culture and politics to reach a readership that is looking for stimulation and inspiration at a time when our lives are increasingly assailed by ephemeral trivia.” “We believe there is a genuine need to take time to listen, to actively absorb in-depth thinking of both those with accomplished experience and the inventive new generation at the beginning of their careers,” says Reichblum. “Their creativity, insights, and perceptions can individually and collectively inspire culture and impact politics.” Founded in 2020 and based in Washington, D.C., Liberties Journal Foundation is a nonpartisan 501(c)(3) organization devoted to educating the general public about the history, current trends, and possibilities of culture and politics. Through the publication of its quarterly, in-print only journal, and its supporting initiatives, the Foundation seeks to inform today’s cultural and political leaders, deepen the understanding of citizens, and inspire the next generation to participate in the democratic process and public service. For more information or to inquire about subscriptions or orders, visit libertiesjournal.com. Contact Details Jeanne Meyer +1 917-816-5773 jeanne@Kitehillpr.com Company Website https://libertiesjournal.com

August 12, 2020 03:00 PM Eastern Daylight Time

InterAct Unveils Addiction Support Platform to Address Opioid Crisis in Rural America

Convey Services

InterAct LifeLine , today launched the InterAct Opioid Resource Platform , an addiction education knowledgebase designed to support Rural Health Initiatives at the federal, state and local level. The Opioid Resource Platform delivers patient and family support tools and telehealth resources to provide relief from the opioid crisis in rural communities where access to treatment is often unavailable. The InterAct platform complies with HIPAA regulations and ADA accessibility and is custom branded for state, regional, municipal or school districts, along with private treatment programs. Each portal is connected to a centralized online library populated with current educational resources on a wide range of drug-related topics, family support and wellness strategies. Community organizations can use the InterAct Opioid Resource Platform to connect and refer individuals to local resources, community contacts and virtual support groups. “The Rural Opioid Crisis has brought increasing levels of addiction and overdose deaths to America’s heartland, while the resources needed to support families facing addiction rarely reaches beyond the urban centers,” said Carolyn Bradfield , CEO & founder of InterAct. “COVID-19 is only making this worse as overdoses increased 18% in March, 29 % in April and 42 % in May according to a July 2020 Washington Post article. The use of technology to provide more services to people suffering with the disease of addiction, in both urban and rural areas has been glaringly absent. The InterAct Opioid Resource Platform can be rolled out and managed by federal, state or county organizations who can direct and focus the content and resources available at every level.” In addition to parent and family educational content and access to localized services, the InterAct Opioid Resource Platform interfaces with Medicaid/Medicare supported telehealth services for online psychiatric and psychological counseling. Professionally moderated group sessions are available online to provide expanded support to rural communities when geography, mobility or personal presence is restricted. Monitored regional public forums let users ask questions and receive feedback from their peers or professionals. Portals can also provide fund raising tools and sponsorship opportunities to make them financially self-sufficient. “Rural America continues to take the brunt of the opioid crisis, with minimal access to resources and services, coupled with out of control addiction rates,” added Bradfield. “Families bear the burden of trying to support an adolescent or adult family member facing addiction, but they are the last to receive any education or counseling. Fighting COVID has diverted funding and public attention away from the Opioid Crisis, while rural America continues to address this decade-long addiction pandemic. The Opioid Crisis will still be here when COVID is contained, and the death toll will continue to mount.” According to the Centers for Disease Control (CDC) , “Rates of drug overdose deaths are rising in rural areas, surpassing rates in urban areas. Although the percentage of people reporting illicit drug use is lower in rural areas, the effects of use appear to be higher. In 2017, more than 70,000 people died from drug overdoses, making it a leading cause of injury-related death in the United States. Of those deaths, almost 68% involved a prescription or illicit opioid. About InterAct LifeLine Founded in 2019 by Carolyn Bradfield following the overdose death of her daughter, InterAct is a technology telehealth platform delivering education and content on addiction and wellness strategies to promote recovery, connections to community through discussion forums and virtual support groups, and continuous outreach to its members. InterAct’s portal technology is integrated with a HIPAA compliant mobile platform offering applications to families to engage individuals, organize their schedule with reminders and check ins, send secure messages and monitors vital signs through wearables to detect risk for overdose. InterAct’s technology produces detailed data used for treatment program outcomes studies. For information visit www.interactlifeline.com , info@interactlifeline.com or call 866-274-7539. InterAct LifeLine is a wholly owned subsidiary of Convey Holdings Contact Details Bruce Ahern +1 770-580-0810 bahern@interactlifeline.com Company Website https://interactlifeline.com

August 12, 2020 02:00 PM Eastern Daylight Time

Government Marketing University Offers Online “Power Hour”

Government Marketing University

Government Marketing University (GMarkU), an innovative community-based learning platform for public sector marketers, announced details of its August virtual “Power Hour” aptly focused on “The Customer Journey: Harnessing the Power of Your Data.” “Marketing has become more data-driven, but the real challenge for marketers is not whether you have enough data. The key to taking your marketing to the next level is knowing which data is important and how to utilize valuable insights to improve the way you engage with your prospects,” said Stephanie Geiger, Chief Operating Officer and Co-founder, Government Marketing University. WHO: GMarkU in collaboration with Government Executive Media Group and data driven government industry marketing experts WHAT: The online event cultivates a learning environment for government marketers in all stages of their careers. Participants will learn how to increase prospect engagement and build loyalty by taking advantage of data. WHEN: August 20, 2020, 10:00 - 11:00 a.m. ET. WHERE: Register online at https://cvent.me/E51bE9 WHY: Participants who attend Power Hour will walk away with valuable insights and improvements to marketing data, including: Increased marketing efficiency with a data-driven approach to discovering, analyzing, and influencing your customers’ journeys. Enhanced ability to generate more qualified leads by combining marketing data with a lead scoring system to create and identify sales-qualified leads. Better marketing and sales alignment for engaging high-priority accounts by tapping into better visibility and insights into buying habits. Tools to conquer your quest for integrated marketing by learning the resources available for enabling multiple-touch campaigns. Government Marketing University (https://www.gmarku.com/) is an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. Experts from all corners of the U.S. public sector marketplace — marketers, thought leaders, government, media and sales — are contributing their knowledge to this unique, content-rich platform. Government Marketing University offers training, research, certifications, mentoring, and community resources all in one place. Contact Details Duyen "Jen" Truong +1 703-584-5645 dtruong@aboutsage.com Company Website https://www.gmarku.com

August 12, 2020 09:03 AM Eastern Daylight Time

Cloud Conventions Prepares for Hybrid Tradeshows & Events to Flourish in 2021

Convey Services

Cloud Conventions , a full featured virtual tradeshow, conference and event technology solution is now offering hybrid event capability to blend an enhanced virtual and digital experience with live events as they begin to return in 2021. Hybrid events expand the audience at tradeshows and conferences, extend the time attendees can engage with exhibitors and sponsors and provide a storehouse for content, session recordings and education on-demand. Cloud Conventions is upgrading its technology to offer integration with services like Experient and Cvent that manage both live and virtual attendee registration. “Prior to COVID, the global marketplace for live expositions exceeded 33,000 events, producing $50 billion in revenue,” said Carolyn Bradfield founder of Convey . “The pandemic forced the cancellation of tens of thousands of events in 2020, but as they return in 2021, the strategy to connect attendees to exhibitors, training and content will evolve with the addition of a virtual component. It will increase the options for audiences to participate and engage and support attendees who either don’t want to travel or are concerned about risk.” Cloud Conventions automates every aspect of delivering a virtual tradeshow, conference or event from attendee onboarding to virtual exhibit booths. It creates a content-rich environment with enhanced views of marketing materials, educational classes, and product literature that live events can’t deliver. The platform analyzes all attendee interactions and presents them in detailed reports for the event host and exhibitors. Cloud Conventions supports any brand of conferencing solution, including Zoom Video Webinar, PGi GlobalMeet, GoToWebinar, Vonage Meetings or Microsoft Teams to execute keynotes or educational sessions. “The marketplace for live events will never be the same after COVID-19, but we think it’s going to evolve, grow and become more versatile,” added Bradfield. “Conferences and tradeshows are vital to the worldwide economy because they connect suppliers to buyers that keep their shelves, warehouses and online stores stocked with the latest merchandise. They offer professionals a forum for education, licensing renewal and connections. Hybrid events ensure that those activities will continue uninterrupted no matter what 2021 holds.” Hybrid events offer a coordinated way for attendees to register for both a live or virtual environment, as well as for exhibitors to have a physical and a virtual booth, and for content and education to be consumed in person or on-demand. Cloud Conventions is a virtual event SaaS platform from Convey Services . For ideas on how the industry is using Cloud Conventions to make their virtual events informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 12, 2020 08:00 AM Eastern Daylight Time

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Cloud Conventions Virtual Event Platform Introduces Licensing Program

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution today introduced a new Licensing Program for event management firms, tradeshow producers or others who want greater flexibility in customizing features or to resell a white-labeled platform. Licensing allows companies to enter the market quickly, customize their offerings and deliver fully managed or self-managed virtual events. “ Convey Services , Cloud Conventions’ parent company, began engineering this technology over eight years ago to deliver sophisticated content and marketing portal networks,” said Carolyn Bradfield founder of Convey. “When the pandemic crippled the market’s ability to conduct live tradeshows, or in-person conferences, Convey transformed its portal capability to deliver full-featured, content-rich, automated events. Our new licensing program allows event operators to collapse time-to-value by quickly deploying a robust technology solution. We offer three levels of licenses, with flexibility to take advantage of the common codebase, along with upgrades or use the software as a platform to independently develop customized capabilities.” Cloud Conventions automates every aspect of delivering a virtual tradeshow, conference or event from attendee onboarding to virtual exhibit booths. It supports a content-rich environment with enhanced access to marketing materials, continuing education classes, videos and product literature. The platform analyzes all attendee interaction and presents detailed reports for the event host and exhibitors. Cloud Conventions supports any brand of conferencing solution, including Zoom Video Webinar, PGi GlobalMeet, GoToWebinar, Vonage Meetings or Microsoft Teams to execute keynotes or educational sessions. “The underlying software of Cloud Conventions was developed in an Agile environment and the technology is modern and constantly updated,” added Bradfield. “We offer a white-label option with a shared common codebase, hosted in the Rackspace OpenStack® Private Cloud. You also can request custom feature sets exclusively for your clients or license the code for a completely customized environment, delivered and managed by your development team.” For more information on licensing options visit: Cloud Conventions Licensing or contact Convey at licensing@conveyservices.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 11, 2020 01:00 PM Eastern Daylight Time

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Cloud Conventions Supports ADA Requirements for Virtual Event Accessibility

Convey Services

Cloud Conventions , a full featured virtual tradeshow and event technology solution supports ADA requirements for accessibility to help event operators accommodate people with disabilities and avoid increasing legal action being taken against failure to provide attendees easy access to content and programming. As most tradeshows, conferences and association events transition from live to virtual in response to COVID-19, accessibility is often overlooked when making the switch. Event planners who normally take steps to ensure their in-person events accommodate people with any level of handicap, are often unaware that virtual events must meet the same requirements. “Providing ADA accessibility is usually not top of mind, but it is an important component in your overall virtual event strategy not only to accommodate attendees with visual or hearing disabilities, but also to protect your organization from legal action being directed at non-compliant events,” said Carolyn Bradfield , founder of Convey . “Today, Title III of the Americans with Disabilities Act (ADA) is being interpreted to include websites and even virtual events as ‘places of public accommodation.’ Events that operate using online platforms that fail to provide accessibility can be viewed as discriminating against persons with disabilities. In 2020, plaintiffs’ lawyers along with certain states like California and New York are filing a significant number of ADA lawsuits for discrimination.” Cloud Conventions took steps in 2019 to ensure that virtual events on the platform could be ADA compliant. For a virtual event operator this means that Cloud Conventions’ technology supports ADA, enabling the event operator to ensure attendees have unrestricted access to the platform and the event content hosted on it. Visually impaired attendees can use web readers and view images that have “Alt” text to be read aloud on a screen reader. In addition, higher levels of color contrast on buttons or other graphics elements guides individuals through the site. “The phrase most often seen in lawsuits is ‘effective communication,’ in other words, does a virtual event provide effective communication for any and all persons who attend,” added Bradfield. “ADA is a strict liability law which means excuses or defenses for violations, like ignorance of the law or third-party responsibility, do not relieve accountability. Cloud Conventions makes complying with ADA requirements easier, but ultimately virtual tradeshow operators and event planners need to educate themselves on effectively applying Cloud Conventions’ underlying resources to their individual show.” For more ideas on how to make a virtual event both informative and engaging, visit the Online Resource Center at www.CloudConventions.com . About Cloud Conventions Cloud Conventions is a Virtual Trade Show and Conference Platform from Convey Services that brings new capabilities to a marketplace looking for solutions to replace the thousands of live trade shows, annual conferences and association meetings cancelled in the wake of COVID-19. Originally launched as ConveyLive, Cloud Conventions automates exhibitors and virtual booths, attendee registration, speaker sessions and reminders, invitations and email communication, while at the same time producing detailed analytics on attendee, session and exhibitor activity. Trade Associations and event managers can explore all of the Cloud Conventions solutions by visiting https://cloudconventions.com or contacting info@cloudconventions.com or call 888-975-1382. Cloud Conventions™, Conduct™, One-Touch Email Share™, Hub & Spoke™, 360° Virtual Exhibit Hall & Lobby Experience™ and ListLock™ are trademarks of Convey Services LLC Contact Details Bruce Ahern +1 770-580-0810 bahern@conveyservices.com Company Website https://cloudconventions.com

August 11, 2020 09:00 AM Eastern Daylight Time

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