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Don’t Give This Company The Brush Off? Brüush Offers Mid-Priced Electric Toothbrush In An Interesting Market

Bruush Oral Care Inc.

While the jury’s still out on whether electric toothbrushes are more effective than manual ones, a number of companies are betting consumers will increasingly adopt them. https://profiles.smallcapsdaily.com/bruush/ The American Dental Association says both manual and electric brushes remove plaque and bacteria from teeth — so long as you’re using a proper brushing technique. More recently, the Journal of the American Dental Association published a survey that found that 13,000 out of 16,000 patients who used an electric toothbrush reported better oral health. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Some are betting big with high-priced devices, while others are banking on consumers looking for value. And then there are those that fall somewhere in the middle. Koninklijke Philips N.V.’ s (NYSE: PHG) Sonicare line has a variety of options, with the least expensive starting at about $20 and the company’s most advanced electric toothbrush — which gets guidance from an app using artificial intelligence — selling for $380. Joining Philips with a lower-end offering is Quip. Starter kits for Quip’s adult electric toothbrushes start at $20. You get the handle with three-month battery life, a soft-bristle brush head and a cover. Quip will send you a new brush head and free battery every three months for $5. Brushing Off The Competition? Then there’s Brüush (NASDAQ: BRSH), which says it takes the confusion out of deciding what to buy with its $79 electric toothbrush kit. Brüush, which comes in three core colors and the seasonal colors, has six cleaning modes for every type of brusher. The company’s website says Gentle makes smiles clean and bright, while the Tongue mode keeps your mouth smelling fresh. Brüush estimates 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generations when it comes to shopping and e-commerce brand loyalty to businesses like Apple Inc. (AAPL), perhaps a positive for a company where the website accounts for the majority of sales. If you’re in the market for an electric toothbrush, Brüush says to be sure to buy one that comfortably fits inside your mouth — usually, smaller is better so you can maneuver it to make sure you’re brushing all your teeth. Looking for a brush with soft bristles that are gentle on teeth and gums to avoid irritation is a good idea — a self-timer feature also is recommended to ensure you brush the full two minutes dentists recommend. Toothbrush heads should be replaced every 12 weeks — which makes Brüush’s subscription model that sends customers three new brush heads for $18 every six months a convenient way to stay on top of changing them. By comparison, replacing brush heads for Sonicare products can cost as much as $43 for a three-pack, and the price of the Procter & Gamble Co. (NYSE: PG) Oral-B line of replacement brush heads reaches as high as $40 for a three-pack. Visit Brüush’s website to learn more about the company and its products. About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR - Colette Eymontt colette@tradigitalir.com Company Website http://www.tradigitalir.com

August 16, 2022 08:56 AM Eastern Daylight Time

Clear the Shelters Encourages Local Adoption this August to Help Find Pets Their Forever Homes

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/0t7U5gFKIW4 One of the few bright spots of the pandemic was that so many shelter animals were adopted and given loving homes. However, in 2022 many shelters across the country are at capacity due to more animals entering than leaving. This is quickly becoming one of the most critical years for animal welfare and shelter adoptions. What can be done to address this problem? Hill’s Pet Nutrition is proud to return as the national sponsor of Clear the Shelters – NBCUniversal Local’s nationwide pet adoption and donation campaign that encourages people to adopt from their local shelters to find loving, forever homes for pets across the country. The Clear the Shelters campaign, will be held during the month of August, has helped more than 700,000 pets find new homes since its 2015 inception. Hill’s will be supporting local shelters, in all 50 states, with the nutrition and adoption resources needed to ensure that every pet has the best possible chance for adoption and success in their new home. To learn more about Hill’s support of shelters and the pets they care for, visit www.hillscleartheshelters.com. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 15, 2022 05:00 PM Eastern Daylight Time

Video

This Electric Toothbrush Has 6 Cleaning Modes For Reportedly Brighter Smiles

Bruush Oral Care Inc.

https://profiles.smallcapsdaily.com/bruush/ Toothbrushes have come a long way since Babylonians and Egyptians started brushing their teeth with frayed twigs around 3000 BCE. The first more modern toothbrush with a handle carved from cattle bone and a brush made from swine bristles was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented nylon, which started the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939. Although electric toothbrushes date back more than 80 years, they have seemingly not achieved widespread adoption. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Electric toothbrushes clean teeth, gums and tongue by using rotation or side-by-side movement of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more thorough at cleaning teeth than traditional manual toothbrushes. But the moderate adoption rate of the devices arguably demonstrates that consumers need to be educated and provided compelling value propositions to buy them. Cost is a major constraint to the market, and people don’t see them as an attractive addition to their bathroom countertops. Better Brushing? Enter Brüush (NASDAQ: BRSH). While most electric toothbrushes provide 500 strokes per minute, Brüush says its model provides up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush. Brüush has six cleaning modes for every type of brusher. The Brüush lithium-ion battery is built to last four weeks on a single charge, and the compact magnetic case makes traveling with the device convenient. The Brüush toothbrush, which comes in five colors with three brush heads and a USB power adapter and charger, retails for $79. And if you sign up for a subscription, Brüush will send you three new brush heads every six months for $18 — that’s just $6 per brush head. Replacing brush heads for Koninklijke Philips N.V.’s (NYSE: PHG) Sonicare can cost as much as $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) Oral-B line of brush heads reaches as high as $40 for a three-pack, depending on the model. Brüush estimates that 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generation when it comes to shopping, possibly a positive for a company where its website accounts for the majority of sales. Visit Brüush’s website to learn more about the company and its products. About Bruush Oral Care Inc. Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, Brüush is an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. The Company is an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. Brüush has developed a product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. The Company is rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.For more information on Bruush Oral Care Inc visit https://bruush.com. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details TraDigital IR Colette Eymontt colette@tradigitalir.com Company Website https://www.bruush.com

August 11, 2022 01:41 PM Eastern Daylight Time

Size Inclusivity in Fashion

YourUpdateTV

Over the course of the last year, women’s clothing brand, J.Jill, set out to better understand what women want from fashion and the shopping experience. In response, J. Jill is celebrating the launch of Welcome Everybody, a fully inclusive shopping experience online and in stores, that celebrates the totality of women everywhere. Recently, VP of Design at J.Jill, Elliot Staples, and Size Inclusive Style Expert, Rochelle Johnson, participated in a nationwide satellite media tour to discuss size inclusivity and the new Welcome Everybody campaign. A video accompanying this announcement is available at: https://youtu.be/x8xDhhQv9sU The Welcome Everybody campaign is a fully inclusive campaign that clearly communications J.Jill’s significant offerings and aligns with our mission of celebrating the totality of women The campaign was created to create a fully inclusive shopping experience, following extensive listening and market research with customers. Their visual campaigns will be refreshed with a range of models and influencers, such as Rochelle, showcasing a range of sizes and body types to ensure each customer can feel represented in J. Jill campaigns. Women are not just one size fits all, as we know almost 70% of women in the US are size 14 and above. It is important that brands not only understand that but stand behind that and design their product for women of all shapes and sizes. While J.Jill has always catered to this market, they are continuing to evolve and include more inclusive sizing throughout their product offering. Plus size fashion has historically been an underrepresented category in the fashion space and those who have not met the ideal size standards have been limited in fashion options. As Rochelle looks toward the season ahead, in terms of fashion, it’s really all about transitional items that get you from day to night. As a mom of two, anything that makes my morning easier such as ultra- premium fabrics that make my outfits feel luxe. The entire collection boasts beautiful details, easy silhouettes, and soft luxurious fabrics that J. Jill is so well known for. For more information, visit jjill.com About Elliot Staples Senior Vice President of Design, Product Development About Rochelle Johnson Rochelle Johnson, an influential voice in the size inclusivity space. With a dedicated following of over 411K followers on Instagram, Rochelle is an influential voice within the body inclusivity community. Through her social media and blog, Beauticurve, which she started almost 10 years ago, Rochelle refers to her platform as a one stop shop for all curvy girls to live a life of affordable style, lavish home decor, luxury, laughter and self-love. Known for her fashion expertise, Rochelle is working with J.Jill to continue to evolve how they represent all women in their product and in-stores. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

August 11, 2022 11:00 AM Eastern Daylight Time

Video

This Electric Toothbrush Has 6 Cleaning Modes For Reportedly Brighter Smiles

Benzinga

Toothbrushes have come a long way since Babylonians and Egyptians started brushing their teeth with frayed twigs around 3000 BCE. The first more modern toothbrush with a handle carved from cattle bone and a brush made from swine bristles was produced in England around 1780. Natural bristles were used until DuPont de Nemours Inc. (NYSE: DD) invented nylon, which started the development of the truly modern toothbrush in 1938 and the first electric toothbrush in 1939. Although electric toothbrushes date back more than 80 years, they have seemingly not achieved widespread adoption. The global electric toothbrush market size was estimated to be worth $4.3 billion in 2022 and projected to increase to just over $6 billion by 2027, according to Statista. Electric toothbrushes clean teeth, gums and tongue by using rotation or side-by-side movement of the head. Electric toothbrushes are an effective way to remove plaque and reduce gingivitis, and studies show they are more thorough at cleaning teeth than traditional manual toothbrushes. But the moderate adoption rate of the devices arguably demonstrates that consumers need to be educated and provided compelling value propositions to buy them. Cost is a major constraint to the market, and people don’t see them as an attractive addition to their bathroom countertops. Better Brushing? Enter Brüush (NASDAQ: BRSH). While most electric toothbrushes provide 500 strokes per minute, Brüush says its model provides up to 31,000 strokes per minute, attacking plaque 100 times more vigorously than a manual toothbrush. Brüush has six cleaning modes for every type of brusher. The Brüush lithium-ion battery is built to last four weeks on a single charge, and the compact magnetic case makes traveling with the device convenient. The Brüush toothbrush, which comes in five colors with three brush heads and a USB power adapter and charger, retails for $79. And if you sign up for a subscription, Brüush will send you three new brush heads every six months for $18 — that’s just $6 per brush head. Replacing brush heads for Koninklijke Philips N.V.’ s (NYSE: PHG) Sonicare can cost as much as $43 for a three-pack, and the price of Procter & Gamble Co. (NYSE: PG) Oral-B line of brush heads reaches as high as $40 for a three-pack, depending on the model. Brüush estimates that 70% of its customer base is between ages 18 and 45 years old, a group that’s under-penetrated compared to baby boomers in terms of using an electric toothbrush. This age group also consists of the first digital generation when it comes to shopping, possibly a positive for a company where its website accounts for the majority of sales. Visit Brüush’s website to learn more about the company and its products. This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Benzinga +1 877-440-9464 info@benzinga.com Company Website http://www.benzinga.com

August 11, 2022 09:52 AM Eastern Daylight Time

FRX Innovations Announces Upcoming Conference Participation

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”), a leader in eco-friendly flame retardant solutions, announces its participation in several upcoming North American investor conferences. For details on each event, please refer to the information below. Q3 Investors Summit (Virtual) - August 16/17 The Company is available for 30-minute, one-on-one meetings with investors from Europe and North America. CEO Marc Lebel will also be giving a 20-minute presentation to the virtual audience to discuss the FRX investment opportunity. If you are an investor and are interested in participating in this event, please click here. HC Wainwright 24 th Annual Global Investment Conference (Hybrid) - September 12-14 HC Wainwright will be hosting their 24 th annual conference at the Lotte New York Palace Hotel in New York City the Fall. FRX will be presenting the FRX investment thesis to a large audience and will be meeting with a wide variety of investors over three days of one-on-one meetings. For more information, please click here. The Moneyshow TORONTO (In Person) – SEPT 16/17 The Moneyshow is making its way north of the border to Toronto in September and will be held at the Metro Toronto Convention Centre (North Building). The Moneyshow is tailored to both retail and institutional investors and will give attendees the opportunity to meet face to face with members of the FRX management team. To attend the Moneyshow please click here. Sidoti Small-Cap Virtual Conference (Virtual) – SEPT 21/22 Sidoti & Company LLC will be hosting its highly regarded small-cap conference virtually for two days in September. Sidoti’s investor conferences have become a leading forum for interaction between issuers and investors in the small and micro-cap investment community. For more information on this conference please click here. For more information about FRX Innovations, please visit www.frx-innovations.com. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market.Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, the expected shift in consumer demand benefitting the Company, and additional proposed rule changes in other jurisdictions. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Contact Joseph Grande +1 413-684-2463 joe@jgrandecommunications.com

August 11, 2022 08:01 AM Eastern Daylight Time

JefeBet Announces Launch of New Proprietary Free-to-Play Loteria Game

JefeBet

JefeBet, the premier gambling and multimedia brand for bilingual and Spanish-speaking Americans, announced a new proprietary, free-to-play Loteria game scheduled to debut this Fall, during National Hispanic Heritage Month. The game, built in partnership with Plan A Technologies, is designed as a hybrid of the widely-played games Loteria and Keno. It will be available to play on both iOS and Android platforms. Loteria, often referred to as “Mexican bingo,” is a game of chance where illustrated cards replace numbered balls. This nostalgic game has been played in Latino and Hispanic communities for nearly 150 years. Keno is a casino game, similar to bingo, in which players choose up to 10 numbers from the given table of numbers ranging from 1 to 80. Twenty numbers are drawn and players are paid out accordingly. “The Latino and Hispanic communities in the USA have been drastically underserved for decades, particularly so with gambling, entertainment, and media products. This is why we’ve created JefeBet as the premier gambling and entertainment platform for tens of millions of people that identify as Latino or Hispanic in the USA,” said Seth Schorr, CEO of FSG Digital. “The launch of the Loteria game is the first of many announcements and initiatives aimed at expanding our footprint beyond Las Vegas, in an effort to provide real value and authentically developed products to an expanding mainstream audience.” JefeBet’s parent company, Fifth Street Gaming (FSG), is a full-service hospitality and casino management company that has catered to the Latino market for more than 15 years. FSG casino properties, the Silver Nugget and the Lucky Club, are the only two properties in the United States to operate Loteria on-site. After years of proven success, FSG is introducing its JefeBet brand and its digital capabilities to expand Loteria beyond the local Las Vegas Latino community, and to players across the country. "We're really excited to be working with JefeBet on putting this game together,” said Aron Ezra, Chairman at Plan A Technologies. “It's going to be a fun, fast loteria experience that will get better and better over time as we keep adding features and new play mechanics. We're grateful to our partners at JefeBet for their vision in bringing this experience to life and providing a modern way to experience this classic game.” For more information on JefeBet, please visit: JefeBet.com. ABOUT FSG Digital FSG Digital, operating its flagship brand JefeBet, traces its roots in interactive gaming back to the year 2000 when CEO Seth Schorr developed Wynn Resortsâ first interactive casino. Today he is joined by his Fifth Street Gaming partner Jeffrey Fine and experienced iGaming entrepreneur Seth Young. FSG Digital focuses on providing compelling, authentic gambling related content and products to the Latino and Hispanic communities in the USA and beyond. JefeBet.com is a multimedia web portal, featuring proprietary written gambling and lifestyle content, numerous podcasts via the JefeBet Podcast Network, sports trivia prediction games via the JefeBet Pronosticos y Deportivos app on iOS and Android, and more. ABOUT FIFTH STREET GAMING Fifth Street Gaming (FSG) is a full-service hospitality and casino management company based in Las Vegas. Recognized as one of the gaming industryâs top local independent management companies, FSG delivers excellence in guest experience, leadership and profitability. With a diverse portfolio of thriving Las Vegas casinos and gaming taverns, innovative restaurants and bar concepts and a revolutionary new eSports platform, FSG remains grounded in its foundation of entrepreneurial spirit and integrity. The company has catered to the Latino market since 2006, most notably through the operations of the Lucky Club Hotel & Casino and Silver Nugget Casino. For more than 15 years, FSG has served the Latino community and produced hundreds of concerts with Mexican and Colombian artists, Mexican rodeos and food festivals. Contact Details Alex Shapiro +1 732-770-9395 ashapiro@hotpaperlantern.com

August 10, 2022 09:00 AM Eastern Daylight Time

What's Cool for School

News Media Group, Inc.

Contact Details Karl Wayne +1 334-440-6397 karl@newsmg.com Company Website https://newsmg.com/

August 09, 2022 02:00 PM Eastern Daylight Time

Video

FREE BACK TO SCHOOL HAIRCUTS AT HIBBETT & CITY GEAR CUTZ FOR KIDS EVENTS IN GALVESTON

Hibbett, Inc.

Hibbett | City Gear and Nike host Cutz for Kids Back to School events at two Hibbett & City Gear stores in Galveston, both located at 2711 61 st Street. The public is welcome to stop by on Sunday, August 14, 2022, between 12:00pm and 4:00pm to join the festivities. Kids of all ages will be able to get free haircuts on a first-come, first-serve basis. The Galveston Hibbett | City Gear Cutz For Kids events are two of 19 being held across the country to get kids excited about the new school year and going back to campus in style. There will be free children’s haircuts from local barbers, music, refreshments and fun for the whole family. “With our generous partners at Nike we are hosting the Cutz For Kids events with free haircuts to make the back to school season more fun,” said Ben Knighten, Senior VP Operations, Hibbett, Inc. “One of our Associates came up with the Cutz For Kids concept about four years ago and it has been a great success across the country.” Hibbett | City Gear is known for newly released, exclusive and hard-to-find footwear and apparel. Stores are filled with stylist curated toe-to-head outfits to inspire customers while they shop. There are upscale amenities like phone charging stations, exceptional customer service and convenient shopping options such as; Buy Online Pick Up In Store, Reserve Online Pick Up In Store, Curbside Pick Up and Ship to Store. Customers can also take advantage of a generous customer loyalty program called Hibbett Rewards, Klarna split payment options, text communication updates and much more. About Hibbett, Inc. Hibbett, headquartered in Birmingham, Alabama, is a leading athletic-inspired fashion retailer with 1105 Hibbett and City Gear specialty stores, located in 35 states nationwide. Hibbett has a rich history of convenient locations, personalized customer service and access to coveted footwear, apparel and equipment from top brands like Nike, Jordan, and adidas. Consumers can browse styles, find new releases, shop looks and make purchases online or in their nearest store by visiting www.hibbett.com. Follow us @hibbettsports and @citygear on Facebook, Instagram and Twitter. Contact Details Wendy Yellin pr@hibbett.com Company Website https://www.Hibbett.com

August 09, 2022 10:09 AM Eastern Daylight Time

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