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Design Guru Bobby Berk Helps Get Your Backyard Ready for Outdoor Entertaining

YourUpdateTV

Summer is here and many of us are dusting off our patios and getting ready to host family and friends. Recently, Bobby Berk, design expert from Netflix’s Queer Eye, teamed with Shutterfly on a nationwide satellite media tour to discuss some fresh and easy ways to personalize and style your outdoor space. A video accompanying this announcement is available at: https://youtu.be/qqw_Eo7WJA0 It’s time to take advantage of your outdoor space and find budget-friendly ways to make your entertaining area stand out. Luckily, with Shutterfly’s new outdoor home collections, it’s easier than ever before. The collection is made up of seven new products - from pint glasses and picnic baskets to pillows and serving platters - all uniquely designed in an array of aesthetics by independent artists, making it easy to bring your personal style into your outdoor space. According to Berk, “Infusing color is always a great way to elevate one’s outdoor tablescape. From neutral prints to earth tone colors, it's a simple way to perk up your outdoor dining scene.” Berk also suggests adding pillows to each dining chair or using a simple runner to brighten up your table. "A mistake people tend to make when designing their tablescape is choosing items that overpower the space," Berk says, "You want to make sure your space and your guests don’t feel so crowded and that they actually feel like they are outdoors.” For more information and tips on styling your outdoor space, visit shutterfly.com About Bobby Berk Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 13, 2022 01:30 PM Eastern Daylight Time

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Custom Menswear Clothier J.Hilburn Names New CEO

J.Hilburn

DALLAS, US - Media OutReach - 13 July 2022 - J.Hilburn, a leading custom-made menswear brand, announces today that Chief Executive Officer (CEO) Dave DeFeo is retiring but will remain a Board Member and advisor to the Management Team. Stein Ove Fenne will succeed DeFeo as the new CEO, effective July 14, 2022. Stein Ove Fenne DeFeo was appointed as CEO in 2019, overseeing J.Hilburn's strategic vision, leading the company through the pandemic and returning the company to increased sales and profitable growth. Taking his place will be Fenne, a direct sales veteran with more than 25 years of experience in leading global businesses with a wealth of direct sales experience. A golf look from the J.Hilburn Spring 2022 Collection, featuring shirting by Ratti During his time as CEO, DeFeo led the company to success as it embraced the use of technology and various clienteling tools. These enabled Stylists to work with their Clients virtually using a state-of-the-art fitting technology app on their phones, a 3D garment configuration tool, visual closets and virtual calls, paving a new way for Clients to purchase custom clothing through meeting with their personal Stylists either virtually or in person, whichever they preferred. Under DeFeo's leadership, the brand also expanded its ever-popular range of custom casual clothing, proving to be a winner when the hybrid work model was adopted everywhere. A suiting look from the J.Hilburn Spring 2022 Collection, featuring cloth by Reda 1865 DeFeo says, “I am proud that we were able to transform our business and continuously provide high-quality products and services to our Clients through new technology while also expanding our casual assortment. It has been an amazing journey to lead J.Hilburn and see our progress throughout the pandemic. This is an exciting time for the company and our Stylists to grow, and I believe the company will thrive with Fenne’s leadership.” Roger Lee, Chairman of J.Hilburn, added, “I want to thank DeFeo for the tremendous work he has done to take J.Hilburn through the pandemic and transform the company into a healthy and growing one. I am sad to see DeFeo take a back seat in J.Hilburn’s future but glad he will be staying on as a Board Member and Advisor. We have been very fortunate to find Fenne during our search and are very confident that Fenne will drive our growth strategy and take the company to the next level.” Fenne served at Tupperware for 17 years before joining J.Hilburn. He was the Managing Director for the Northern Europe sector from 2007 to 2011, where he led the northern European business portfolio spanning 10 countries and successfully turned a four-year revenue decline. He was later appointed as President of the United States and Canada from 2011 to 2018 and Group President of EMEA from 2018 to 2020, overseeing Tupperware’s $1B division in Europe, the Middle East and Africa. He also helped spearhead portfolios of 17 independent business units with manufacturing operations in South Africa, Portugal, Belgium, and Greece. After abundant experiences with an Independent Stylist community like J.Hilburn’s, Fenne has a strong understanding of the direct sales business model. He has been influential in developing a high-performance leadership culture, championed innovative digital strategies and social media initiatives, and led the successful turnaround of multiple established and emerging markets. Most recently, Fenne was President of Yes You Can. Earlier in his career, he was recruited to the Norwegian Armed Forces and graduated from the Royal Norwegian Air Force Academy. Commenting on his new position at J.Hilburn, Fenne said, "I am extremely thankful and honored to be J.Hilburn’s new CEO and be part of an amazing and successful company. I have been impressed by the quality of our Stylists, product, and the strength of our Client relationships that I see so much potential in. With this, I am confident that J.Hilburn will continue to be the world's leading custom-made menswear brand." For more information on J.Hilburn, please visit www.jhilburn.com. About J.Hilburn J.Hilburn is a leading custom-made menswear brand with luxury fabrics sourced directly from the most storied Italian mills. These exceptional fabrics are crafted into individual, custom-made garments for each Client's fit and styling preference. J.Hilburn's custom-made garments are offered through a trusted network of independent Personal Stylists who offer personal fittings and styling sessions at a Client's convenience. J.Hilburn proudly delivers an unmatched apparel experience for men rooted in the core belief that every man deserves access to quality, service and value in his expression of personal style. Contact Details Liz Hickmott Liz Hickmott, Director, Marketing & Communications +1 214-738-5022 liz.hickmott@jhilburn.com

July 13, 2022 08:00 AM Eastern Daylight Time

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Clear Cannabis Inc. Partners with Stash House, New Mexico

Clear Cannabis Inc.

The Clear products will be available to recreational consumers state-wide in New Mexico due to a partnership between Clear Cannabis, Inc. (CCI) and Stash House Distribution New Mexico in August 2022. CCI is the national licensor of the legacy brand The Clear, known as the first company to create premium cannabis distillate that has paved the way to innovate award-winning flavors and products. CCI currently partners with Stash House Distribution in Oklahoma as well. “We like the Stash House manufacturing and distribution model. We work well together, we have seen success in other markets, and we have plans to continue the expansion of the partnership in other states soon” said Seth Wiggins, CCI’s President. The Clear’s launch in New Mexico will include Elite 1000mg cartridges and Elite 350mg All-in-one disposable vape pens. Both products will be offered with AAA grade premium distillate, The Clear’s award-winning flavors crafted with proprietary all-natural blends of botanically extracted compounds for a delicious and consistent consumer experience. The flavors will include Blue Raz, Golden Goat, Grapevine, Lime Sorbet, Orange Cream, and OG. “The companies with the best brands, quality, and service will win out. It’s a competitive market and only the best will survive and thrive, and we believe The Clear is a top-tier brand that delivers” said Shane Finn, COO at Stash House Distribution. Products will be made available to all licensed retail stores in August and early September 2022. Initial supply may be limited. New retail stores interested in The Clear brand may contact info@clrcan.com directly to inquire. The Clear is planning to launch additional products in New Mexico including ENDO, enhanced live resin cartridges and TWAX, infused pre-rolled joints later in the year or early 2023. About Clear Cannabis, Inc. The Clear™ is one of the original cannabis brands. The brand was founded in 2013 by a team of scientists who introduced molecular distillation to the legal cannabis market and in the process reinvented the cannabis industry. As a national cannabis brand and licensor of The Clear™, Clear Cannabis, Inc. products are available in multiple cannabis markets in the U.S. The company is focused on product consistency regardless of state, proprietary formulations, product safety, consumer experience, and expanding product lines. Contact Details Clear Cannabis Inc. Rebecca Maestas Sincere, Executive Director of Marketing +1 720-330-5000 r.sincere@clrcan.com

July 12, 2022 09:00 AM Eastern Daylight Time

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Global Leaders Decry the Trivialization and Hijacking of the ‘Apartheid’ Label to Attack the Jewish State

Combat Hate Foundation

Leaders from around the world spoke out last week against appropriation of the term “apartheid” from its historical South African context with the goal of defaming and isolating Israel by portraying it as a racist entity. At a conference co-hosted by the Combat Antisemitism Movement (CAM), NGO Monitor, and the World Zionist Organization titled “ Trivializing History: How Anti-Israel Activists Have Hijacked the South African ‘Apartheid’ Label to Attack the Jewish State,” world leaders, diplomats, legislators, and policymakers discussed what must be done to restore the “apartheid” term to its proper context and delegitimize its use in discourse about a conflict to which it has no relevance. “Categorizing Israel as an ‘apartheid’ state is just plain antisemitic,” said Vice President of the European Parliament and Special Envoy on Combating Religious Discrimination Including Antisemitism Nicola Beer. “In my opinion, such characterization counters progress made in the region concerning the peace process, instead it deepens the rifts and fuels antisemitism around the world.” The conference was held in response to the global rise in antisemitism. The “apartheid” campaign questions Israel’s right to exist as a Jewish and democratic state by framing Israel as an inherently racist state. During the past 18 months, Human Rights Watch and Amnesty International published reports accusing Israel of “apartheid,” and the UN established two bodies where the claim of apartheid will be prominently featured. These attempts distort history of what happened during South Africa’s past system of institutionalized racial segregation. Continuous misuse of the “apartheid” conversation trivializes the suffering endured by true apartheid victims of the oppressive apartheid regime. “The suffering of South Africans under Apartheid was unique and attempts to apply the same label to Israel trivialize that history and are unacceptable,” said Deputy Minister of Foreign Affairs of the Czech Republic Jiří Kozák. “We consider this open antisemitism. By claiming that Israel is a racist endeavor is in violation of the IHRA Working Definition of Antisemitism. Claims of ‘apartheid’ is not about questioning a particular policy, but about challenging the nature of the Jewish state.” “Whatever the world’s greatest and most unforgiveable crime is in any particular moment of history, the Jews will be accused of it,” said Member of the UK House of Lords Baroness Ruth Deech. “Those who accuse Israel of ‘apartheid’ are themselves racist in that their real mission is to deny the legitimacy of the only Jewish state in the world and if they got their way they would return Jews to dispersion, slaughter, and discrimination.” “Attempts to link South Africa’s past system of institutionalized racial segregation to the nuanced complexity of contemporary Israel-Palestinian relations debase history and trivialize the unique suffering of ‘apartheid’ victims,” U.S. Congressman Henry Cuellar said. “We must acknowledge the dangerous effects of falsified name-calling.” “A lot of political prisoners during the Apartheid era would have loved to live as a Palestinian in Israel,” said Member of the European Parliament and Vice Chair of the Budgetary Committee Niclas Herbst. “Applying the ‘apartheid’ label serves no purpose other than to delegitimize the Israeli state, demonizing the Jewish people and ultimately bring about Israel’s destruction,” said Former Minister for Justice and Equality and Minister for Defense of the Republic of Ireland Alan Shatter. Alongside the conference, CAM released a public petition urging people to sign a pledge to “urge decision-makers at the international, national, and local levels to vocally reject and condemn the ‘apartheid’ libel of Israel.” NGO Monitor released a number of reports debunking the claims made by Amnesty International and other NGOs. Examples of such reports can be found here and here. These releases highlight their work fighting the “apartheid” libel. “We are combating the ‘apartheid’ calumny with a carefully orchestrated strategy and a dissemination of the truth and the facts,” Elan Carr, CAM Advisory Board Member and Former US Special Envoy for Monitoring and Combating Antisemitism, said. "The antisemitic ‘apartheid’ campaign will be defeated because it is built on lies and hate." NGO Monitor Vice President Olga Deutsch commented, “It is heartwarming to see how many officials rallied to denounce the ‘apartheid’ smear. Preserving the uniqueness of the ‘apartheid’ narrative is central for the South African people, but in the context of today’s event is also crucial for the global Jewish community facing violent antisemitic attacks. Strong message from our elected officials is imperative in setting the tone for the rest of us.” Watch a video of the full event here. The Combat Antisemitism Movement (CAM) is a global coalition engaging more than 500 partner organizations and 1.7 million people from a diverse array of religious, political, and cultural backgrounds in the common mission of fighting the world’s oldest hatred. CAM acts collaboratively to build a better future, free of bigotry, for Jews and all humanity. Contact Details Ashley Perry info@combatantisemitism.org Company Website https://combatantisemitism.org/

July 12, 2022 08:12 AM Eastern Daylight Time

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FRX Innovations Renews Engagement with Harbor Access for Cross Border Investor Relations Services

FRX Innovations Inc

FRX Innovations (TSXV:FRXI) (“FRX,” or the “Company”), is pleased to announce that the Company has renewed its engagement with Harbor Access, a strategic investor relations firm with offices in Stamford, Connecticut and Toronto, Ontario. Graham Farrell, Managing Partner of Harbor Access commented, “We are delighted to continue our work with Marc and the FRX team. Consumers have exposure to toxic flame retardant chemicals through multiple products in everyday life. These toxic chemicals are being phased out, positioning FRX as one of only a few companies in the world that can address this seismic shift in demand. We are excited for what the future holds for FRX as the Company is at the leading edge of an industry that is on the cusp of major disruption.” The agreement is for a 6-month term with a monthly retainer of US$8,000. Harbor Access does not have any interest, directly or indirectly, in the Company or its securities, or any right or intent to acquire such an interest. About FRX Innovations FRX Innovations is a global manufacturing company, producing a family of environmentally sustainable flame-retardant products that serve several large markets spanning electronics, automotive, electric vehicles (EV) and medical devices. FRX is led by a team of highly experienced business and technical professionals and is positioned to be a leader in the rapidly growing flame retardant plastics and additives market. Nofia® is a registered trademark of FRX. Nofia® products are manufactured at its manufacturing facility on the Port of Antwerp in Belgium, one of the world's largest chemical producing clusters. Nofia Polyphosphonates are produced using sustainable green chemistry principles such as a solvent-free production process, no waste by-products, and near 100% atom efficiency. FRX's portfolio includes an extensive patent estate. FRX has been the recipient of numerous awards, including the EPA's Environmental Merit Award, the Belgium Business Award for the Environment, and the Flanders Investment of the Year Award. FRX has also been recognized six times on the Global Cleantech 100 list. CAUTIONARY STATEMENTS REGARDING FORWARD-LOOKING INFORMATION This press release contains "forward-looking information" within the meaning of applicable Canadian securities legislation. Generally, forward-looking information can be identified by the use of forward looking terminology such as "plans", "expects" or "does not expect", "expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates" or "does not anticipate", or "believes", or variations of such words and phrases or state that certain acts, events or results "may", "could", "would", "might" or "will be taken", "occur" or "be achieved". Forward-looking information in this press release may include, without limitation, statements with respect to the safety and/or efficacy of Nofia® flame retardants, the positioning of the Company within the industry, and the expected shift in consumer demand benefitting the Company. Forward-looking information is subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company, as the case may be, to be materially different from those expressed or implied by such forward-looking information. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company does not undertake to update any forward-looking information, except in accordance with applicable securities laws. Contact Details FRX Innovations Mike Goode +1 978-244-9500 mgoode@frx-innovations.com Investor Relations Graham Farrell +1 416-842-9003 ir@frx-innovations.com Media Inquiries Joseph Grande +1 413-684-2463 joe@jgrandecommunications.com

July 12, 2022 07:00 AM Eastern Daylight Time

Nearly Half a Million Young People Are Quitting E-cigarettes Through Text: First-of-its-kind program from truth® is helping young people quit vaping nicotine

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/qb2xLRu2VOQ E-cigarette use among young people remains at epidemic levels with nearly one in five high school students using e-cigarettes and approximately 40% of users doing so on a regular basis, according to recent data. What can be done to turn around this troubling trend? Text message programs are available to help young people on their quitting journey. This is Quitting from truth is a free and anonymous text messaging program designed to help young people quit vaping nicotine. The first-of-its-kind quit program incorporates messages from real young people like them who have attempted to, or successfully quit, e-cigarettes. Results from a clinical trial demonstrate the effectiveness of the program and found that This is Quitting from truth increased quit rates among young adults aged 18-24 by nearly 40% compared to a control group. How it works To enroll in This is Quitting, teens and young adults can text DITCHVAPE to 88709. The first messages they receive will ask for their age and product usage so that they are able to receive relevant messages. Users receive one age-appropriate message per day tailored to their enrollment date or quit date, which can be set and reset via text message. Those who are not ready to quit receive at least four weeks of messages focused on building skills and confidence. Users with a quit date receive one week of messages prior to that date and at least eight weeks of messages after their quit date. Throughout the program, users can text COPE, STRESS, SLIP or MORE to receive instant support. Upon completion of the program, users receive periodic text messages from truth and may continue to use supportive keywords for as long as they like. For more information, visit TRUTHINITIATIVE.ORG Teens and young adults can join for free by texting DITCHVAPE to 88709. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 11, 2022 04:00 PM Eastern Daylight Time

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‘Ready for Ron’ Releases Research Illustrating Growing Positive Sentiment for DeSantis

Ready for Ron

Today, Ready for Ron, a draft committee encouraging Florida Governor Ron DeSantis to run for President, released research it commissioned from Impact Social showing growing support for Governor DeSantis. The report shows positive sentiment for Governor Ron DeSantis grew 8 points from an earlier analysis released last week. Impact Social researchers analyzed the publicly available social media discussion in relation to Ron DeSantis and Donald Trump among swing voters from June 15 to June 29, 2022. Additional reports are expected every two weeks. Previous reports can be found here. “We carried out detailed language analysis of US social media discussions back to May 2016 to capture social media users into a database of 40,000 swing voters,” explained Phil Snape, Director at Impact Social. “With 40,000 participants, we are operating what is likely the world’s largest focus group – as big as a Football stadium.” The summary of Impact Social’s second report states: The last fortnight has been a productive period for Ron DeSantis which has seen his net sentiment jump 8 pts (-14 to -6) among floating voters. Within the positive conversation (+2pts 19 to 21), those hoping to persuade DeSantis to run for president will be delighted to see the leading topic within this discussion is how they prefer DeSantis to Trump (33%). It is worth emphasizing these opinions are posted without coercion or provocation. These floating voters are merely stating online how they favor the younger man as their next president. A small percentage (4%) are even outing themselves as Democrats before volunteering their support should DeSantis stand. Intriguingly, there is a feeling among his supporters that a sense of momentum is developing around his potential presidential candidacy. They speak excitedly about a poll in NH, an ‘endorsement’ by Elon Musk or simply muse that DeSantis’ ‘is where the smart money is’, that ‘Dems want Trump because they can’t beat DeSantis’ or that Fox will happily anoint him as leader of the GOP when the time arises. A downward trend in the number of negative posts against DeSantis (-5pts 33 to 27) will be welcomed by his camp. Yet their boss continues to take hits from across the political spectrum as some GOP voters see him as too right wing and pine for a leader dedicated to smaller government. That said, the majority of criticism stems from the left who see DeSantis as an overbearing authoritarian. They use DeSantis’ recent decision not to order Covid -19 vaccination for FL kids as a prime example of what he is capable of. This, together with perceived attacks on LGBT rights and support for gun laws increases anxiety among the left many of whom see him as a danger to America. All of which, given the ideological standpoint of the authors, might be music to DeSantis’ ears. “We are excited to see our efforts are paying off. Support for Ron DeSantis continues to grow. While we expect the attacks to increase, we are delighted his support base is increasing too,” explained Ready for Ron legal counsel and spokeswoman Lilian Rodríguez-Baz. “We are hoping to build one of the biggest grassroots movements ever, and with support growing like this, it will happen even more quickly than we anticipated.” Ready for Ron continues its TV and online advertising efforts to engage Americans to sign the petition at ReadyForRon.com to Draft Ron DeSantis to run in 2024. While ‘Ready for Ron’ is completely unaffiliated with the DeSantis campaign per federal regulations, it has taken the novel step of submitting a formal Advisory Opinion Request to the FEC seeking to share its growing supporter list with Governor DeSantis if the Draft succeeds and he announces his candidacy. Impact Social is a specialist social media, online monitoring, and analysis company. It uses big data software to track over 60 million online sites including Twitter, Facebook, all blogs, forums, and news websites. Whatever is said publicly, in the media or online it can follow live, 24/7 in 44 different languages. This is where reliance on algorithms ends. Once the data has been received its in-house experts read and analyze the content - often amounting to 1,000’s of individual posts. Impact Social’s unique methodology ensures unrivalled accuracy to show what has been said and its impact. Impact Social is the only company in the world providing this level of analysis. ### For more information or to schedule an interview with ‘Ready for Ron’ legal counsel, Lilian Rodríguez-Baz, or an Impact Social spokesperson, please contact Dan Rene at 202-329-8357 or dan@readyforron.com Contact Details Dan Rene +1 202-329-8357 dan@readyforron.com Company Website https://www.readyforron.com/

July 11, 2022 10:17 AM Eastern Daylight Time

Bringing Convenience to ‘Summer Essentials’

YourUpdateTV

With summer here, people are excited to head out to the pool or beach for a little fun in the sun. Recently, TV Host and Lifestyle Expert Ereka Vetrini, teamed with DoorDash on a nationwide satellite media tour to discuss some tips to take the stress out of summer planning. A video accompanying this announcement is available at: Summer is the perfect chance to spend some lazy days at the pool or beach, hang out with the kids, reset, relax, and unwind. But with only a couple months to enjoy the summer season, it’s important to set yourself up for success and not waste any time stressing the little things. With DoorDash, it’s easy to stop sweating the small stuff. DoorDash is the one-stop shop for all things summer. Most people think of food delivery when you think DoorDash, but they have also partnered with Walgreens, Dollar General, CVS, Rite-Aid and more local convenience stores to give you quick access to all of the summer essentials that you need. Using DoorDash can help prevent those last-minute trips to the store, which alleviates so much anxiety and allows you to truly enjoy the summer. Did you know the average American has to turn around and go back inside their home to retrieve a forgotten item four times a month? Many Americans forget to pack these essentials and end up paying the price later. Whether that means finding another local store near their destination or going without sunscreen and sunglasses for the day, it’s not an ideal way to start a summer experience. DoorDash is the quickest and easiest way to help you access these summer essentials from wherever you are. Also keep an eye out for summer deals that you can take advantage of. DashPass members get huge discounts across a wide-variety of summer essentials, whether ordering from a restaurant, grocery, or convenience store. DashPass members also get free delivery on orders over $12. These deals will help save you money on summer essentials AND save time that could be better spent on a beach or pool deck, soaking up the sun with your family. For more information, download the app or visit DoorDash.com About Ereka Vetrini Ereka Vetrini is a TV Host, Lifestyle Expert, Brand Spokesperson, Producer, Blogger and proud mom of two. Ereka is currently the host of Lifetime’s Access Health. Access Health brings you the latest cutting-edge developments and innovations in medicine, nutrition and fitness, so women everywhere can take charge of their health starting today! She is also a regular contributor to NBC’s 1st Look and NY Live. As an on-air correspondent for NBC she covers the hottest spots to dine, travel and shop! Ereka was previously the host of TLC Sunday Brunch where she brought you the very best brunch & cocktail recipes, styling tips and so much more! As a mother of two, Ereka enjoys spending every spare minute running after her 9 and 7 year-old. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

July 08, 2022 12:30 PM Eastern Daylight Time

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Beverage Industry Seems To Be Readying A Lineup of Summer Drinks For A Younger And Pandemic-Weary Consumer Demographic

Splash Beverage Group

As millennials rapidly displace Generation Xers and baby boomers as the biggest spenders in the food and beverage industry, brands are looking for new ways to stay relevant by adapting to their different tastes and habits. Meanwhile, a prolonged pandemic has given rise to its own beverage trends as consumers seek leisure and experiences that they can recreate outside of the traditional bar or restaurant setting. This summer, consumers might be ready to spend more for bolder flavors, premium ingredients and containers that can go with them on adventures they take. Subtle Notes Out, Bold Flavors In? When seltzers began sweeping the market a few years ago, they were capitalizing on demand for gentle, nuanced flavor profiles — hints of citrus and aromas of melon you found in sparkling beverages like Lacroix Group (EPA: LACR) or hard seltzers like White Claw. Now, some brands are reportedly differentiating themselves in a crowded seltzer market by moving toward bigger, single-note flavors that are more distinctive but still familiar. In February, for example, PepsiCo Inc. (NASDAQ: PEP) partnered with Boston Beer Company Inc. (NYSE: SAM) to begin slowly rolling out hard Mountain Dew, an alcoholic version of some of the brand’s most successful flavors, to capitalize on this shift toward bolder but still familiar flavors. The news of the hard mountain dew launch came just months after Boston Beer’s sales of its Truly Hard Seltzer, a subtler seltzer, tanked in 2021. Similarly, Splash Beverage Group (NYSEAMERICAN: SBEV) reported that its sales skyrocket 71% year over year last summer of its Pulpoloco Sangria, the company’s wine cocktail featuring fresh, fruity flavors and bold spices infused in authentic Spanish wines. The “bold yet refreshing” sangria is sold in eco-friendly and portable packaging, capitalizing on other beverage trends, which makes the company optimistic that this summer will see a similar boost to the brand’s sales. The new biodegradable cans are made from 8 layers of paper, making them sturdy yet environmentally conscientious. Quality and Simplicity In Ingredients As younger drinkers shift toward drinking less than older consumers, they’re also seemingly placing increased importance on the ritual and indulgence of the experience. That is, when they do drink, they want quality ingredients and beverages that are free of artificial additives. They want distinctive beverages they can savor. That may be leading to a rise in natural flavor additives and premium ingredients. SALT Tequila, for example, is made from 100% blue agave plants, cultivated for 7 to 10 years before harvesting. Each of the three flavored tequilas uses natural ingredients to infuse those notes of citrus, berry or chocolate. On-the-Go Packaging As temperatures climb, pandemic-weary Americans are clamoring to make up for lost time by getting outdoors and meeting friends for new adventures. A 2022 Trends Report released by Viator revealed that 48% of all bookings made on the site last year were outdoor experiences, a major increase compared to 2019. The largest growth was seen in water sports, which rose 311% over 2019 levels as well as sailing and boating, which rose 122%. Those trends reveal an interest in experiences that balance adventure with leisure — lounging on the deck of a sailboat as you hop from island to island or relaxing on the beach after an afternoon riding jet skis. That uptick in leisurely outdoor adventures is also reportedly driving demand for more portable packaging for premium beverages. Some consumers say they want a sense of luxury and quality but also the convenience of single-serving containers and lighter-weight alternatives to glass bottles. The 2021 launch of Copa di Vino, single-servings of premium Oregon wines, hopes to help answer that demand with a 100% recyclable plastic package that comes with a splash-proof lid. The packaging is meant to allow consumers to toss wine in their bags for a hike or beach day without worrying about corkscrews or packing extra glasses. Splash Beverage Group, an innovator in the beverage industry, owns a growing portfolio of alcoholic and non-alcoholic beverage brands including Copa di Vino wine by the glass, SALT flavored tequilas, Pulpoloco sangria, and TapouT performance hydration and recovery drink. Splash’s strategy is to rapidly develop early-stage brands already in its portfolio as well as acquire and then accelerate brands that have high visibility or are innovators in their categories. Led by a management team that has built and managed some of the top brands in the beverage industry and led sales from product launch into the billions, Splash is rapidly expanding its brand portfolio and global distribution. For more information visit: www.SplashBeverageGroup.com www.copadivino.com www.drinksalttequila.com www.pulpo-loco.com www.tapoutdrinks.com This post contains sponsored advertising content. This content is for informational purposes only and is not intended to be investing advice. Contact Details Splash Beverage Group +1 954-745-5815 Info@SplashBeverageGroup.com Company Website https://splashbeveragegroup.com/

July 07, 2022 09:09 AM Eastern Daylight Time

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