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The Micropedia of Microaggressions launches to shed light on a subtle but commonly experienced form of discrimination

Black Business and Professional Association

In recognition of the United Nation’s Human Rights Day, the encyclopedia is designed to highlight the pervasiveness and harm of microaggressions with tips to help change behaviours. “That’s so gay,” “I don’t see colour,” “Where are you really from,” ”You don’t look trans,” these are just some of the entries in a new encyclopedia called The Micropedia of Microaggressions which launched today to equip people around the world with an understanding of one of the most common forms of discrimination—microaggressions—and to support training on equity, diversity and inclusion. The comprehensive tool was co-created with a community of Canada’s diversity advocacy groups to identify microaggressions, understand their harmful impact, and give steps to unlearn behaviours. Microaggressions are everyday subtle put-downs, assumptions, and comments that, regardless of intentions, are hurtful, insulting and damaging. Research has shown that while less obvious than overt forms of discrimination, microaggressions take a significant toll on mental and physical health. Microaggressions can take many forms and are part of the ongoing experience of discrimination many individuals experience regularly. A high rate of microaggression happens daily and the impact is extremely harmful. A high rate of microaggression happens daily and the impact is extremely harmful. Here are just a few facts: 59% of individuals of Black or Afro-descent have observed an individual(s) from a certain background being treated favourably compared with those of other racial identities or ethnic origins [1] 45% of Multi-racial individuals have heard comments or jokes that mock persons of a certain racial identity or ethnic origin [2] 1 in 4 sexual minority people have experienced unwanted sexual attention while at work, the most common behaviour after inappropriate sexual jokes [3] University graduates with severe disabilities on average have worse employment outcomes than high school dropouts. [4] 60% of Americans have witnessed or potentially witnessed microaggression in the workplace. [5] “Unlike overt anti-Black racism, microaggressions are more subtle. Often, they are harder to ‘prove’ and we second guess ourselves, adding to the negative effects,” says Nadine Spencer, CEO of the Black Business and Professional Association (BBPA). “Microaggressions are part of the daily experience of many women, non-binary, Black, racialized and Indigenous people. They also affect persons with disabilities, as well as those in the LGBTQ2S+ community. It can be exhausting to decide what to call out and when or how to explain why something is harmful. This is especially true when comments may be the result of ignorance rather than malice. This resource explains the harm a person might unknowingly cause and includes real-life examples. We hope that it will help individuals to become more aware of bias, stereotypes and offensive comments and behaviours.” The digital tool was created on behalf of a community of Canada’s leading Diversity & Inclusion advocacy groups – including The Black Business and Professional Association, The Canadian Congress on Diversity and Workplace Equity, Pride at Work Canada, and Ryerson University’s Diversity Institute. Toronto’s digital and design firm Zulu Alpha Kilo developed the site and campaign. Whether you’re facing microaggressions and need a tool to share with others or are committed to being an ally and combating them, the collaborators hope this resource will spark necessary conversations and action. “Our research and work with equity-deserving groups has shown just how damaging microaggressions can be,” said Wendy Cukier, Founder of the Diversity Institute. “Not only can they have negative mental health impacts, but research from the Wellesley Institute shows physical harm as well. At the same time, we know that organizations trying to create more inclusive work environments often struggle with balancing the need to address microaggressions with the concern that they not place an undue burden or ‘emotional tax’ on those on the receiving end. The Micropedia tool may be useful in supporting the identification and understanding of the subtle and very harmful form of discrimination.” The Micropedia is looking for more organizations and individuals to join the community and continue adding entries to the resource. To contribute to the project, please visit www.TheMicropedia.org. About the Black Business and Professional Association (BBPA): Founded in 1983, the BBPA is a charitable organization whose mission is to advance Canada's Black community by facilitating the delivery of programs that support business and professional excellence, higher education, and economic development. Along with the BBPA National Scholarships, the BBPA presents the Annual Harry Jerome Awards, the National Black Business Convention (NBBPC), and workshops and programs at the BBPA Centre of Excellence. About the Diversity Institute: The Diversity Institute conducts and coordinates multi-disciplinary, multi-stakeholder research to address the needs of diverse Canadians, the changing nature of skills and competencies, and the policies, processes and tools that advance economic inclusion and success. Our action-oriented, evidence-based approach is advancing knowledge of the complex barriers faced by underrepresented groups, leading practices to effect change, and producing concrete results. The Diversity Institute is a research lead for the Future Skills Centre. For more information, or to coordinate an interview: Richard Rotman Director, PR and Communications, BrandEQ Group 416-464-2194 pr@brandeq.com 1 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 2 United Nations. “ Task Force on Addressing Racism and Promoting Dignity for all in the UN.” March 2021 3 Statistics Canada. “ Experiences of violent victimization and unwanted sexual behaviours among gay, lesbian, bisexual and other sexual minority people, and the transgender population, in Canada, 2018.” 2020 4 Cukier, W. “The Future of Work is Based on Assumptions We Need to Challenge.” 2020 5 SurveyMonkey. “ Study: Microaggressions in the workplace.” 2019 Contact Details Rob Feightner +1 416-898-3480 rob@zulualphakilo.com

December 09, 2021 02:29 PM Eastern Standard Time

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How A Camp Network Founded By Paul Newman Continues To Serve Sick Children

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/n0Seg6W1dME Over three decades ago, Paul Newman, the Hollywood icon and founder of Newman’s Own food company and Newman’s Own Foundation, envisioned a camp where kids living with serious and life-limiting medical conditions could break away from the everyday challenges of their illness to, as he said, “raise a little hell.” Today, Serious Fun Children’s Network, made up of 30 camps and programs around the world, has delivered more than 1.4 million life-changing camp experiences to kids living with more than 50 medical conditions and their families, totally free of charge. On November 30 th, live from New York City SeriousFun CEO Blake Maher and Newman’s Own Foundation President & CEO Miriam Nelson conducted a media tour discussing how Paul Newman’s vision has transformed the lives of tens of thousands of camp alumni who are living fuller lives because of their camp experiences. A key focus of the media tour was a first-of-its-kind study conducted by SeriousFun that examined the influence and lasting impact of residential camp participation With the help of the American Institutes for Research, SeriousFun set out to look at personal, social, and health-related outcomes that are influenced by SeriousFun camps, as well as the elements of the camp and camper's experiences that affect those outcomes Most notably, that SeriousFun camp experience had meaningful impacts that lasted throughout their adolescent and adult lives. Among 2,200 alumni campers aged 17-30, significant findings included: More than 80% reported that the SeriousFun camp experience had positive and lasting impacts on a variety of aspects of their life, including the willingness to try new things, appreciation for diversity, and self-identity and confidence. And, when it comes to health-related outcomes, more than 65% reported that camp influenced their health-related quality of life, medical self-advocacy and medical-related self care. For more information, visit SeriousFun.org About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 08, 2021 05:00 PM Eastern Standard Time

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Holiday Season Survival Guide

YourUpdateTV

With the holiday season well underway, it’s time to talk holiday gifting, decorating, entertaining, personalization, home styling, and more. And with in-person gatherings resuming, time spent with family and friends this holiday season is more precious than ever before. Recently, Lifestyle Expert and Star of Netflix’s Queer Eye, Bobby Berk, teamed with Shutterfly on a nationwide SMT to discuss his tips on gifting, decorating, and more. A video accompanying this announcement is available at: https://youtu.be/hjidEp0O0Zs More than two thirds of consumers are planning in-person gatherings, more holiday parties, and bigger celebrations this year and Shutterfly makes it easy to unleash your creativity after a year of being apart. According to Bobby, it’s all about giving something a bit more personal rather than something generic or store bought. It’s more meaningful and is such a great way to connect with friends and family after being apart. Shutterfly has so many good options that for people to customize. For example, if your friends love a good game night, create personalized playing cards, pencils and notebooks to really elevate game play. Not only is a personalized gift more meaningful to the recipient, it’s also easy to make whether you’re adding a photo, name, monogram, or unique saying. From custom blankets and candles to coffee mugs and wall art, Shutterfly has something for everyone. Some of Bobby’s favorite ways to add the perfect personal touches to holiday entertaining and decorating include color. Choose a color pallet of 2-3 colors and use them throughout your home. Lighting is also so important. Keep the lighting simple by using white lights and candles that are great for any space and candles can add a nice personal touch as well. Additionally, photos are a great way to decorate for the holidays. Whether that’s adding temporary photo tiles with your favorite holiday memories or decorating your tree with customized ornaments. Or finding the best photos of your party guests and using them as name tags or place cards. For more information, visit Shutterfly.com About Bobby Berk: Berk is best known as the design guru on Netflix’s Queer Eye, but his rise to fame didn’t happen overnight. After years in the creative and design field, he took the leap to start his own brand. Epitomizing hip, urban luxury, Berk’s designs reflect a stylish and youthful spirit that perfectly fits any lifestyle. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 08, 2021 12:00 PM Eastern Standard Time

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Nice Healthcare Partners with Capsule to Improve Access to Affordable Prescription Drugs

Nice Healthcare

Nice Healthcare, the clinic that comes to you, today announced that it has partnered with leading digital pharmacy Capsule - bringing effortless, free same-day medication delivery to Nice patients in the Twin Cities, Minnesota; Phoenix, Arizona; and Denver, Colorado. Beginning today, all Nice patients in those three markets can choose Capsule to easily manage and receive over 550 Nice formulary medications for zero cost, including free same-day delivery. Nice has integrated with Capsule’s proprietary APIs, enabling clinicians to provide the option to use Capsule via the Nice app, and will leverage Capsule when they prescribe medications. Nice Healthcare is reimagining the delivery of primary health care by combining innovation with the personal touch that has been lost in modern medicine. With Nice, a full-service clinic comes to you. The partnership with Capsule amplifies this benefit with medications delivered same-day to the home or office. Capsule benefits include effortless management and ordering of all 550+ common medications on Nice’s formulary - same-day, for zero cost. Patients will also receive free, same-day delivery for non-Nice formulary medications, OTC medications, and other common medical supplies. “The partnership with Capsule brings Nice’s patients a better pharmacy experience and same-day delivery for all their medication needs,” said Genevieve Swenson, FNP, Cofounder and COO for Nice Healthcare. “Nice was founded on the belief that healthcare should be simple, convenient and affordable for everyone - including those individuals and families who are socially and economically disadvantaged. This partnership further underscores our commitment to make a convenient healthcare option even better for patients and small business employers alike.” “We are excited to bring Capsule’s beloved consumer experience to Nice’s patients and help make it easier than ever before to get, manage, and stay on their medications,” said Eric Kinariwala, Founder and CEO of Capsule. “Our partnership is made possible by harnessing both Capsule and Nice’s proprietary technology platforms in a way unique to the healthcare system. This is healthcare – as it should be.” Key benefits of the Capsule partnership include: Free-same day hand delivery of acute and chronic medications to the patient’s door Patients can manage all of their medications from their phone, tablet, or computer Text, chat, or call expert pharmacists anytime To learn more about Nice Healthcare, visit www.nice.healthcare. About Nice Healthcare Nice Healthcare is redesigning comprehensive healthcare for small and medium-sized businesses by utilizing a mix of technology and in-home care. As an employee benefit, they offer employees and their households in-home and virtual primary care, virtual mental health therapy, and virtual physical therapy services. Their clinicians can also offer patients x-rays, 35 labs and blood draws and a formulary with over 550 medications with no out-of-pocket costs. Since launching in Minnesota in 2017, Nice has expanded its integrated care services to 12 states. About Capsule Capsule is rebuilding the pharmacy industry from the inside out with an emotionally resonant experience and technology that enables customized outcomes for doctors, hospitals, insurers, and manufacturers. Capsule has designed every aspect of the pharmacy experience to give consumers and partners the peace of mind of having their health looked after. Capsule is available in more than a dozen cities across the United States, with expansion plans to have the ability to reach 100 million Americans by year's end. For more information, please visit capsule.com Contact Details Nice Healthcare Karen Swim +1 586-461-2103 pr@nice.healthcare Company Website https://www.nice.healthcare

December 08, 2021 09:00 AM Eastern Standard Time

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U.S. Sees Sharpest Rise in Independent Workforce in More Than 50 Years

MBO Partners

MBO Partners released its 11th Annual State of Independence in America report, the country’s longest-running end-to-end study of the American independent workforce. In the year of the Great Resignation, there was a record-breaking 34% surge in people choosing independent work. This segment jumped from 38.2 million in 2020 to a whopping 51.1 million in 2021. “This year may be remembered as the seminal moment when work forever changed,” said Miles Everson, CEO of MBO Partners. “An undercurrent that has been simmering reached a boiling point when people were forced out of the office and into alternative work arrangements. This is the largest shift we have seen in the workforce in decades.” Below are five trends revealed in this year’s data report. Workers cut the cord on fixed locations. Freed from the confines of working in a single onsite location, many took remote work on the road. The number of digital nomads rose from 10.9 million in 2020 to 15.5 million in 2021, a 42% increase. Most of the nomads were traditional workers, but the number of independent digital nomads rose 15%, from 4.6 million in 2020 to 5.3 million in 2021. Collaborators are the new colleagues. Independents refer work and share the load with other independents. Twenty-five percent find assignments through other independents. And in the past 12 months, 25% of full-time independents said they had teamed up with independent workers or microbusinesses in their work, up from 19% in 2020. Collaboration is even higher for independents in the creator economy with over half (55%) reporting that they are teaming up with other content creators on projects. Even independents are haunted by the 1%. The U.S. has long been seen as a two-tier economy, with those at the very top thriving while many at the bottom struggle. We see this effect replicated in the independent workforce with those having in-demand skills and credentials able to charge a premium for their work. Inflation drives moonlighting 2.0. The rising cost of living and the loss of payroll jobs is driving more people to supplement their income with independent work. Part-time and occasional independents are the fastest-growing portion of the independent workforce. For those who became part-time independents in the past year, 73% cited supplementing their income as the reason. Platforms become independent launching pad. As independent work has become more mainstream, we have seen a rise in businesses that facilitate this way of work. Online platforms and marketplaces are powerful facilitators that let independents find work, learn new skills, and explore new markets. The trajectory of these platforms has been one of the most powerful growth stories in this survey. In 2011, only 3% of independents reported using an online talent platform in the previous 12 months. But in 2021, an impressive 40% said they had done so in the past year. And an even higher number – 43% – said they planned to use an online talent platform in the coming 12 months. For more information or to obtain a copy of the 11th annual State of Independence report, please visit https://www.mbopartners.com/state-of-independence/​. About MBO Partners®​ MBO Partners is a deep job platform that connects and enables independent professionals and microbusiness owners to do business safely and effectively with enterprise organizations. Its unmatched experience and industry leadership enable it to operate on the forefront of the independent economy and consistently advance the next way of working. For more information, visit​ ​mbopartners.com​ Contact Details Karen Swim +1 586-461-2103 karen@wordsforhirellc.com Company Website https://mbopartners.com

December 07, 2021 08:00 AM Eastern Standard Time

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Minuteman Press Highlights Year of Helping Independent Print Center Owners Sell Their Businesses

Minuteman Press International Inc

Minuteman Press International, the world’s leading design, marketing, and printing franchise, is proud to announce additional successful conversions of independent print shops to Minuteman Press franchises in 2021. Through the Minuteman Press International Conversion Program, independent printers are able to sell their printing business at no cost to them. Minuteman Press Franchise Conversion Program – 2021 Highlights Through this program, Minuteman Press International helps sellers of qualified printing businesses find qualified buyers within a reasonable time frame. All of the businesses highlighted below were listed for sale in mid-2020 and sold through 2021. Minuteman Press, Red Bank, New Jersey (formerly All American Print & Copy Center) Jason Carris is the new owner of Minuteman Press in Red Bank, NJ, which is part of the Middletown Township. He purchased All American Print & Copy Center, which was in business for 40 years, and took over the business in September 2021. Jason says, “ The biggest advantage of buying this business was having an established clientele. We did our research and made sure the owners were respected by their clients. There was also 40 years of history and track record as well.” He continues, “Minuteman Press and our Regional Vice President Jim Galasso guided us through the purchase of the business step by step. Jim made the process easier to manage and I couldn’t have done this on my own without the help from the team at Minuteman Press International.” Prior to franchising, Jason worked in medical publishing and digital marketing. He also ran a number of small consulting businesses in his career. He says, “A combination of things – including the pandemic and economic forces – made me decide to go fully into business ownership. My wife Renee has an entrepreneurial spirt as well.” Why Minuteman Press? Jason answers, “We did a lot of research and Minuteman Press jumped out to us on a number of levels. They were on a lot of top franchise lists, they appealed to people who hadn’t owned a business, and the business seemed easy to learn. In addition to being a highly respected franchise, Minuteman Press had a reasonable cost of entry and I appreciate their cap on royalties.” He adds, “The support has been wonderful. Because there is a 40-year history of the independent print shop we purchased, we have been transitioning the business. It’s great to have the training and support especially since I had not run a business of this scope before.” What is it like for Jason to be a business owner? He says, “Once you make that leap, it’s a very exciting experience to own your own business. We have a vibrant community here and I see the long-term growth potential. I am looking forward to making Minuteman Press a real pillar and trusted business partner in Red Bank / Middletown Township.” Jason further explains, “I think we have a tremendous opportunity to expand our wide format printing business with banners, posters, and signage remaining in high demand for our clients. I am also looking forward to bolstering our in-house mailing and direct mail services to help other local businesses reach their target audiences.” “I think the two biggest keys to owning a business are to really make sure you feel 100% comfortable with the business model, and to believe in your products and services. Also, it is important to be proactive but also have patience after buying the business. Think about growth potential, and understand there is a learning curve. That’s normal for everyone.” -Jason Carris, owner, Minuteman Press franchise, Red Bank, NJ (formerly All American Print & Copy Center) For more information on Minuteman Press in Red Bank, visit https://minuteman.com/us/locations/nj/red-bank. Minuteman Press, Longmont, Colorado (formerly Ron’s Printing Center) Avi Kumar has been part of the Minuteman Press franchise family since May 2016 as the owner of Minuteman Press in Greeley, CO. In February 2021, Avi had the opportunity to buy Ron’s Printing Center located in Longmont, CO, which was in business for 40 years. Avi converted Ron’s Printing Center into his second Minuteman Press franchise location in February 2021. Avi says, “Our Regional Vice President Jack Panzer told us about this established business for sale in Longmont, which is 40 minutes from us. The main advantage was to extend profitability and expand our business in Northern Colorado.” He continues, “Another advantage was that we did not have to spend a lot of extra effort in marketing this as a new business because Ron’s Printing Center had been established for a long time. The employees were all very hands-on and diligent and we were able to retain them all. Within the second month, we added mailings, promotional products, and apparel to their product lines. In fact, we just wrapped up a 30K mailer for a local non-profit organization and secured a large apparel order as well.” Prior to franchising in 2016, Avi worked in retail as a convenience store manager of several locations. “I used to manage some stores in Illinois for a big outfit out of Wisconsin. I finally got tired of answering to my boss and decided I wanted to own my own business. I moved on to better pastures and we decided as a family that Colorado was our calling.” Avi is thankful for being able to work with Minuteman Press and Jack Panzer over the past five years in Greeley and on the conversion in Longmont in 2021. He says, “Working with Jack is amazing as he is very thorough and helpful. Since I started my business in Greeley in 2016, he has been a huge resource for us and very supportive. As we start to build in Longmont, we are also expanding in Greeley to a new 5,000 sq. ft. facility – remodeling is under way as we speak. We started small and grew the business, and now we are building on that success at the right, consistent pace.” For more information on Minuteman Press in Longmont and Greeley, visit https://minuteman.com/us/locations/co/longmont or https://minuteman.com/us/locations/co/greeley. Minuteman Press, Missoula, Montana (formerly Advertiser Montana Printing) Rebecca and Kirk Treece are the new owners of Minuteman Press in Missoula, Montana. They purchased Advertiser Montana Printing, which has a 40-year history in Missoula, in January 2021. Rebecca says, “It is a real honor to become part of Missoula’s thriving business community. The Palmers (former owners) had a 40-year long relationship with this community and their loyal customers have welcomed us and trusted us with their service, which has given us a great start here in Missoula.” Prior to Minuteman Press, Rebecca and Kirk had varying careers. Rebecca shares, “Before owning my own business, I was utilizing my teaching degree as a vision therapist at an optometry office in Missoula, working with children and adults to improve their visual skills. My husband Kirk was previously a financial and operational manager for a large company. He and I also own a franchise of Fish Window Cleaning and Sunbelt Business Brokerage. We are familiar with business and the franchise concept, but were really drawn to the Minuteman Press structure, training, support and record of success.” While Rebecca and Kirk have experience owning a business, they had never been involved in the printing industry before. Rebecca says, “Advertiser Montana Printing was an independent print shop that had been in business for 40 years and they had a very loyal base of long-standing customers. An established customer base was the opportunity we were looking for when buying a new business. Our goal is 100% retention and we have worked diligently to meet and develop relationships with each customer. We hit the ground running and it gave us an opportunity to get experience across the board. Our local Minuteman Press field representatives were able to train us on every aspect of the business, which gave us the confidence to meet the demands of our customers.” Rebecca continues, “The support from Minuteman Press has been exceptional. The training was very comprehensive, and we felt like we were well-prepared for starting up and getting straight to work. We also know exactly who to call when we have a question or issue to manage. The network of Minuteman Press is amazing in the way that everyone is there for you at any time and in any capacity that you need. The expertise of the training and the continual mentoring are the powerful tools we need to succeed.” One of the ways Rebecca is looking to stand out as a new business owner is by expanding on the products and services offered by Minuteman Press and educating clients on what is in high demand right now. She explains, “Our high-demand products are business cards, menus, point of sale products like invoices and forms, and medical facility materials. As businesses open up, the demand for envelopes, letterhead, and other consumables has grown. Being part of Minuteman Press family has given us a huge opportunity to share with customers our expanded line of products like mailing, signage, apparel, promotional items. It has really given us the ability to help people promote their business.” As for Minuteman Press in Missoula, Rebecca and Kirk know exactly where they want to go. She says, “Our goal is to become the premier printing and advertising design company in Missoula and the Greater Northwestern Montana area. We want to develop the reputation for supplying the highest quality products and having superior customer service. We strive to make Minuteman Press in Missoula the place to go for all advice and services. The main lesson Minuteman Press impressed upon me is that if you do not like the current state of your business, change it! Get up, get out there, market, make connections, and grow your business. We have been given the tools and the support to create something great and that is extremely exciting for us.” For more information on Minuteman Press in Missoula, visit https://minuteman.com/us/locations/mt/missoula. Minuteman Press, Hove, England (formerly TJ’s Branding Solutions) Romi and Russell Pinsent are the new owners of Minuteman Press in Hove, England. They purchased TJ’s Branding Solutions, which operated for 30 years, in June 2021. Romi says, We are so excited to carry the legacy of TJ’s Branding Solutions and expand our products and services through Minuteman Press to benefit our local business clients and community.” TJ’s Branding Solutions laid a solid foundation for Romi and Russell as they look forward to continuing to build the business that was started by original owner Tony Jenner. Romi says, “The store that we have bought has predominantly been a sign writing store that already supports existing businesses and has a good customer base. The work done within the store already supports local businesses by assisting them to promote their own business by way of designing logos, shop fronts and vehicle livery.” On selling the printing and sign business through Minuteman Press, Tony Jenner says, “Minuteman Press Regional Vice President Mark Jones approached me at a good time and asked me if I was interested in selling my business. I have been running TJ’s Branding Solutions for over 30 years and was looking at a change of direction. I was looking to retire and enjoy what I have achieved and spend more time with family. This was a great opportunity to sell at a good price with no broker fees. What was there not to like? It was a smooth exchange and transfer that was done – I would recommend it.” Prior to franchising with Minuteman Press, Romi and Russell were no strangers to running their own business. Romi shares, “Before franchising, our background was and still is running care homes. It is an enjoyable business to run, supporting the more vulnerable people within society but it is riddled with legislation and we wanted to explore a new venture that was more creative and had an opportunity for growth. We wanted a change for us and a new business venture seemed the way forward.” Why Minuteman Press? Romi answers, “We have over 40 years of business experience between us however we were cautious about moving into a new industry as our experience is only in our other business. We visited a franchise show with the intention of looking at a hospitality franchise but quickly realized that this wasn’t something we wanted to explore due to having to work evenings and weekends.” Romi adds, “The intention at the start was to purchase a new store and grow it from the ground up however once we had decided on the franchise, [Regional Vice President] Mark Jones undertook some market research and found an existing independent print shop in TJ’s Branding Solutions where the owner wanted to retire. As a result, we began the process of purchasing the store.” “Throughout the whole process, Mark Jones supported us in liaising with the seller, solicitors, and accountants to make the process as easy as possible. There was never a question that couldn’t be answered! We secured the store on the 3 rd June 2021. Russell and I are both excited to work with the Minuteman Press franchise support team and to grow the business in the local area. Russ has lived in the city since he was 5-years-old and I have lived here all my life. We are proud to call Brighton and Hove our home, we love where we live and want to offer the best service to all local businesses here!” -Romi Pinsent, co-owner, Minuteman Press, Hove, England (formerly TJ’s Branding Solutions) Romi concludes, “Overall, As a local business ourselves, Minuteman Press in Hove is excited to work with other local businesses. We look forward to seeing where this incredible journey takes us as we build and grow together.” For more information on Minuteman Press in Hove, England, visit https://hove.minutemanpress.co.uk. International Minute Press, Nampa, Idaho (formerly Custom Printing) Sheryl and James Wisler are the new owners if International Minute Press in Nampa, Idaho. They purchased Custom Printing from Mike Cutler, who operated the independent printing business for 25 years. Seller’s Perspective from Mike Cutler, Retired Owner of Custom Printing Mike Cutler built up Custom Printing from a print shop out of his garage in 1996 to a successful printing business that averaged over $1 million in gross sales over the past 5 years. He tried to sell his printing business for six to eight months before realizing it was going to be harder than he thought. That is when he turned to Minuteman Press. Mike says, “I tried to sell the business that I worked so hard to build for six to eight months on my own. I was also preparing to let it go at a very undervalued price as I couldn’t find the right people to buy the business and I found many of them were time-wasters and tire-kickers. On top of that, when I consulted with a business broker, they were asking me for 10% off the top of the sale, and they also wanted a percentage of my lease agreement.” After experiencing these challenges on his own, Mike turned to Minuteman Press International to help sell his printing business. “One of the franchisees I knew locally in Idaho referred me to Chris Jutt, Minuteman Press International Regional Vice President. After our first phone call, I felt confident that Chris had the ability, drive and connections to make this dream a reality for me. Our meetings were always super easygoing and comfortable. Chris took all the pressure off of me and said to focus on my successful business and he would do the rest. That is just what he did.” “We set a price for my independent printing business that was significantly higher than I anticipated, and Chris Jutt recommended some terms. Within one week, I had several very interested parties. Chris found the perfect people to purchase my business – James and Sheryl Wisler – that will continue what I started some 25 years ago. Minuteman Press International knew that the most important things to me were my long-term employees, my clients, and the reputation I had worked so hard to build. Chris found buyers that valued the same things. He and the entire team at Minuteman Press International delivered on all of my expectations and exceeded in most of them. Looking back, if I knew this was going to be this easy, I would have contacted him years ago.” -Mike Cutler, retired owner, Custom Printing (now International Minute Press, Nampa, Idaho) After the sale of his business, Mike quickly realized how beneficial it was to have the team at Minuteman Press International assist with all aspects of the transition to the new owners. He shares, “At first, I was apprehensive about how the transition would go. I was immediately relieved when I saw how Minuteman Press International took the reins to teach and train James and Sheryl. We are only two and a half weeks into the transition phase, and already I feel like I am not needed as much as I thought I would be. My employees are in great hands, my clients are being taken care of, and James and Sheryl are doing a fantastic job.” He adds, “The entire team both here locally and at their corporate headquarters has been phenomenal. No matter who I’ve talked to or worked with during this entire process, everyone has been professional as well as instrumental in making this happen. It’s a win-win situation all around.” “The smooth transition has reassured me that it was the right move to sell my business with Minuteman Press International. They have the right plan, the right experience, and everyone has been incredible to the very last detail. In my acquisition experience, nothing has ever been as easy as this. I had everything to gain and nothing to lose, and there were absolutely no hiccups along the way. I would easily rate my experience as 10/10.” -Mike Cutler Advice to Other Sellers When asked what advice he would give to other print and sign shop owners looking to sell, Mike answers, “Don’t even waste your time trying to do this yourself. When you try to sell on your own, there are so many bottleneck issues and you will likely undervalue your business. I couldn’t find the right buyers on my own and I had to spend too much time to meet with people repeatedly while still running my own business.” Mike concludes, “Minuteman Press International alleviated the bottlenecks and came forward with qualified buyers who were ready to write the check for the right price. I am 100% satisfied beyond my expectations. This was a total team effort by everyone, and they all came through for me.” For more information on International Minute Press in Nampa, Idaho, visit https://minuteman.com/us/locations/id/nampa. For more information on how to sell your printing business or sign business through Minuteman Press International’s Conversion Program, visit https://bit.ly/minutemanpressconversions Contact Details Minuteman Press International Chris Biscuiti +1 631-249-1370 cbiscuiti@mpihq.com Company Website https://minutemanpressfranchise.com

December 06, 2021 09:10 AM Eastern Standard Time

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Family Gift Guide for the 2021 Holiday Season

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/HDSa4Jb_slc A new survey finds holiday shoppers are planning to spend upwards to $250 per family member this season. Lifestyle Expert, Bethany Braun-Silva has compiled a few family-focused gift ideas sure to satisfy those loved ones who’ve been on the good list this past year. GO BACK TO THE MOVIES: Reports indicate retailers are facing empty shelves this holiday season. Braun-Silva says there are ways around this problem for the average consumer, adding, “There is good news and the outlook for the holiday season is bright. First, families are looking to reunite and connect for the holidays. Second, they’re looking for fun things to do — together.” The lifestyle expert points to giving the gift of experiences as her first tip. “Who hasn’t missed going to the movies,” she asks while reflecting on the immersive, cinematic experience theatres provide with their big screens, booming surround sound and warm, irresistible movie theatre popcorn. “I recommend giving the gift of Cinemark Movie Club, a monthly in-theatre membership program that gets you free tickets, exclusive discounts, and more at all Cinemark theatres across the U.S.,” says Braun-Silva. She adds that holiday shoppers can easily buy a stress-free 12-month gift membership for $99 which comes with 12 movie tickets, 20% off concessions, waived online fees, and additional discounts! The average Movie Club member saves over $100 per year with a Movie Club membership. Braun-Silva says it’s the perfect gift for families because the whole family can benefit from the membership. As monthly ticket credits roll over to the next month if unused, members can save them up to take the whole family, waive the online ticketing fee when booking their tickets in advance and save 20% on everyone’s concessions. Moviegoers can experience all the fun with great family films coming to theatres, including Encanto, Ghostbusters: Afterlife, Clifford the Big Red Dog, Sing 2 and others. For more, go to cinemark.com/movieclubgift. Social media handles: @Cinemark FUN IN THE SUN: Braun-Silva says don’t be afraid to gift big, saying, “Just imagine the faces of your loved ones when they find out you’ve gifted them a trip to Florida.” VISIT FLORIDA is inviting travelers to gift a heartwarming trip to the Sunshine State — from relaxing beach getaways, family fun at iconic theme parks, to outdoor adventure and unique wildlife encounters. Giving a Florida vacation experience removes the stress of holiday shopping, and to make this even easier, Braun-Silver says VISIT FLORIDA has partnered with Expedia to offer up to 20% off overnight bookings at select hotels throughout the state. This includes the Melia Orlando Celebration - 30% off Family Suite, The Southernmost Beach Resort in Key West - 20% off all rooms, Legacy Hotel at IMG Academy in Bradenton, where the Golf Club features an 18-hole championship golf course, and many others. To give the ultimate Florida vacation experience this holiday season, head to Expedia.com/GiveFlorida. https://www.Expedia.com/GiveFlorida Social media handles: @VISITFLORIDA HOP ON THE WAGON: Families are planning to get out and about this holiday season and into the New Year. As a mom of two boys, Braun-Silva admits that she knows the ins and outs of traveling with children. Enjoying the journey as a family starts with the right transportation. The lifestyle expert recommends the Wonderfold W4 Elite, adding, “It’s the perfect carrier for kids. Babies and toddlers love strolling around in the WONDERFOLD Multi-Function Wagon. They’re secured in a 5-point harness and covered by a UV protected canopy. With high face to face seats with footrests, this stroller wagon makes it easy to take the entire family to the park, beach, campsite, and more!” The wagon’s user-friendly design is easily foldable with minimal assembly required. The one-step folding design allows you to fold and store it in seconds. Its adjustable push handle can be customized to accommodate different heights and needs. Another aspect that Braun-Silva loves is that it’s multifunctional, pointing out that after the kids have outgrown the stroller, the seats can be removed to transform it into a utility wagon — perfect for sports equipment, camping gear, luggage, and so much more! This brand is available on Wonderfoldwagon.com, Amazon, and other retailers. https://www.wonderfoldwagon.com/ Facebook: @ wonderfoldfam Instagram: @ wonderfoldwagon TikTok: @ wonderfoldwagon About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 03:00 PM Eastern Standard Time

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Holiday Hosting Made Simple

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/HPGLegjpG08 This year more than 53-million people are expected to head out and spend time with friends and family. Registered Dietitian Nutritionist, Mia Syn shares her tips for those taking on the hosting gig and setting the scene for all the fun, food, and festivities. PLAN THE MENU AHEAD OF TIME: As restrictions continue to lift, many Americans are catching up in person with extended family and friends. Syn admits hosting can feel stressful at times, especially after close to two years off, saying, “That’s why I recommend planning the menu ahead of time, including main dishes, drinks, desserts, and the overall presentation.” The Registered Dietician Nutritionist suggests kicking things off with an overflowing charcuterie board filled with a mixture of colors, textures, and flavors, including a variety of cheeses, meats, and lots of veggies. Syn says to make sure to include almonds, adding, “One of my favorites is Blue Diamond’s Wasabi & Soy Sauce Almonds. They have a kick and a salty, sweet finish. I also like the Honey Roasted Almonds for a sweet flavor with a hint of salt.” She also points to one holiday staple that helps make every gathering a success — eggnog. One brand she turns to is Almond Breeze Almondmilk Nog, calling it the perfect dairy-free version of the classic holiday beverage with the same creamy taste of traditional eggnog. “Having a few cartons of Almond Breeze Almondmilk Nog on hand will make holiday entertaining a breeze,” says Syn. These products are available at grocery stores nationwide. Consumers can also use Blue Diamond’s product locator tool to find a nearby store. https://www.bluediamond.com/ Facebook: @BlueDiamondAlmonds / @AlmondBreeze Instagram: @bluediamond / @almondbreeze Twitter: @bluediamond / @almondbreeze KEEP DESSERTS TOP OF MIND: A menu would not be complete without dessert. It may be a surprise, but Syn is a self-proclaimed “desserts girl,” saying, “They might show up last on the menu, but they’re always top of my mind.” Pies are synonymous with the holiday season, whether apple, pecan, or pumpkin, and she turns to one brand to top them with added flavor. “Reddi-wip is a delicious whipped topping to have on hand for all of your favorite desserts. What you might not know is that there are a variety of options for various tastes and dietary preferences, all with creamy, tasty flavor,” adds Syn. As a dietitian, she really likes Reddi-wip Zero Sugar. It’s a great option for anyone hosting keto-friendly guests or those wanting to cut back on added sugar. It’s made with real cream and has 0 grams of sugar per-serving. Syn also turns to the brands vegan or dairy-free options. Reddi-wip offers two non-dairy varieties in coconut and almond. Both have the creaminess without the added dairy. Shoppers can find Reddi-wip at retailers nationwide. https://www.reddiwip.com/ Facebook: @ReddiWip Instagram: @Reddiwip Twitter: @RealReddiWip STOP DOING DISHES: The Registered Dietician Nutritionist, says that planning the food, fun and festivities can be exciting, but the cleanup is often taxing and requires a lot of time. She says her final holiday hosting tip is sure to shock. “Stop doing dishes! No one likes it, and it takes time away from being with your family and friends. Instead enjoy the holiday experience,” she adds. This time of year is often busy and should be spent on special traditions, making new memories, and being with the ones you love. Syn says The Chinet® brand can help make cleanup easier so partygoers can spend more time with your family. The Chinet Classic® products are made for what’s on your menu — whether main dishes, like a roast turkey, prime rib roast, or an old-fashioned ham with brown sugar and mustard glaze, or the Chinet Crystal® products, that add a fancy touch to meals, perfect for a pork tenderloin, seared duck or scallops, or lamb with garlic and rosemary. The best part, adds Syn, “The Chinet brand helps remove all the hassle of cleanup. When you’re done eating dinner or dessert, you throw everything away and have all that extra time for family fun.” For more information, go to mychinet.com. Facebook: Facebook.com/mychinet Instagram: Instagram.com/mychinet Twitter: Twitter.com/mychinet About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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How to Figure Out Medicare and Choose the Right Plan

YourUpdateTV

Choosing a Medicare plan can feel overwhelming. Ten thousand baby boomers age into Medicare everyday with questions about getting the right, affordable healthcare coverage and finding a Medicare plan that fits their needs. Recently, Keira Krausz, the Chief Marketing Officer at ClearMatch™ Medicare, part of HealthPlanOne, teamed with YourUpdateTV on a satellite media tour to share tips on how to make this year’s Medicare enrollment less confusing. A video accompanying this announcement is available at: https://youtu.be/58vAvLAhVyIQ For nearly 63 million Medicare beneficiaries or individuals turning 65 who need affordable health plan coverage, Medicare’s Annual Enrollment Period is here, and it will end in December 7 th. Choosing a Medicare plan can feel overwhelming. According to a recent survey, 58 percent of Medicare members say they don’t look forward to reviewing their Medicare plan, with 23 percent of people sharing that reviewing their plan is as delightful as having a colonoscopy. In 2019, 71 percent of Medicare beneficiaries said they didn’t compare plans during the open enrollment period, according to a Kaiser study published last month. Not comparing plans is a missed opportunity – because each year plans and benefits change – it’s important for individuals to compare their options, and a broker like ClearMatch™ Medicare can easily provide you a simple comparison of best plans. ClearMatch™ Medicare is committed to “de-complexify” Medicare for customers across the country. They match each customer with the right plan at the right place to deliver better health and peace of mind. The company can support customers throughout their Medicare journey, with a focus on the long-term. ClearMatch agents guide customers at every step of the way, from identifying and enrolling in a plan to reviewing coverage each year to make sure customers get all the benefits they deserve. To learn more about this year’s Medicare’s Annual Enrollment period and ClearMatch™ Medicare, go to: clearmatchmedicare.com About Keira Krausz: An award-winning Direct-to-Consumer marketer, Krausz has spent her career focused on the melding of data-driven analytics and compelling creative. Krausz led the launch of the ClearMatch™ Medicare brand. The brand’s purpose is to match each customer with a Medicare plan that delivers the benefits the customer is entitled to, to support better health and deliver peace of mind. The company expects potential customers will benefit from its digital content and then leverage a hybrid approach – an ecommerce platform plus a licensed ClearMatch™ Medicare insurance agent – to gain a solid understanding of options and enroll in a plan. ClearMatch™ Medicare agents, supported by the company, then will build a long-term relationship with each customer to ensure satisfaction. From 2013-2018 Krausz was the CMO and EVP of Nutrisystem, Inc., where her team reversed a seven-year decline and returned the company to sustained growth, to nearly double revenue and quadruple EBITDA. Prior to Nutrisystem, Krausz held leadership positions at Time Inc. and the Reader’s Digest Association, Inc. Krausz attended Cornell University as an undergraduate and has an MBA from the Tuck School at Dartmouth College. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

December 03, 2021 12:00 PM Eastern Standard Time

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