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Fine Fragrance House LilaNur Parfums Launches in US Market

LilaNur Parfums

India is alive with scent; from the aromatic rose fields of Aligarh, to the jasmine fields of Tamil Nadu and the peppery spice gardens of Kerala, dozens of exquisite ingredients used in fine fragrances are cultivated in these regions, stretching over centuries, back to the time when India was famed for its art and sophisticated use of perfumery. Still, there has yet to be an exceptional fine fragrance line from India; until now. The launch of LilaNur Parfums as India’s first luxury fragrance house, celebrates the country’s abundant flora and olfactory riches, expressed through the lens of French master perfumery. Born in Madurai and crafted in Grasse, LilaNur Parfums is India’s scented love letter to the world. The story begins with Anita Lal and her deep fascination with the vivid colors and heady scents that punctuate everyday life across the subcontinent. She founded Good Earth, India’s leading design house in 1996 to celebrate the designs and stories of India. It has been Anita’s dream to create a fine fragrance brand based on the authenticity of Indian ingredients, modern perfumery expertise and the reintroduction of the sensual tradition of scenting with Attars; perfumed-oils. In Paul Austin - who Anita commissioned to help her create LilaNur Parfums - she found a kindred spirit with a love for Indian flora and deep expertise in international perfumery and brand development. Formerly the Senior Vice President for the Fine Fragrances division at Givaudan, he founded Austin Advisory Group, an award-winning creative agency focused on storytelling and the senses, while on a research trip to India in 2009. LilaNur Parfums embodies his dedication to spotlighting the terroir of natural ingredients, and his admiration for the beauty, craft, and cultural traditions of India. The story of LilaNur Parfums began in the fragrant flower fields of Southern India, where the house soon forged a deep relationship with the proprietors of Jasmine C.E., India’s largest source of floral absolutes for the international fine fragrance industry. These Indian flowers - distilled and extracted for use by the world’s most renowned master perfumers - are grown and harvested by a community of 5000 women. Propelled by Anita’s belief that community is at the heart of culture, and at the heart of India’s floriculture are the communities of flower growers and harvesters, she established the Rosabagh Foundation. Its mission is to help sustain the livelihoods of this community by initiating various social impact programs aimed at enhancing the quality of their lives and providing access to social enterprise. By pairing agricultural expertise and extraction know-how at the source, along with perfumery expertise from Grasse, LilaNur Parfums was able to develop each scent with an unbroken and traceable line from cultivation to creation. The LilaNur Parfums range includes seven Eau de Parfums and three alcohol-free, oil-based scents, called Attar Absolus. For the Eau de Parfums, four of France's most revered perfumers - Honorine Blanc, Olivier Cresp, Fabrice Pellegrin, and Clément Gavarry - each with a shared passion for the fragrance culture of India - were invited to compose a scent using iconic Indian ingredients as their muse and starting point. Six of the Eau de Parfums have been composed around Indian ingredients such as Jasmine Sambac, Tuberose, Rose Centiolfia, Vetiver, Davana, and Agarwood. The seventh Eau de Parfum - named Incarnation - embodies the design dialogue between India and France. Attars are a uniquely Indian scenting tradition used for centuries to scent the body and enrich the soul. LilaNur Parfums has collaborated with the Firmenich Naturals Innovation Group in Grasse to develop a modern attar formulation using a proprietary infusion process in which pure floral absolutes and sustainably sourced sandalwood are macerated together for over 100 days. The result is a collection of Attar Absolu oils that are unparalleled in their purity, intensity, and luminosity when glossed onto the skin. LilaNur Parfums is available exclusively at Bergdorf Goodman and lilanur.com. Prices range from $275 (100ml Eau de Parfums) to $420 (30ml Attar Absolus). “True luxury is in the details of everyday living. It is in being surrounded by pure and natural scents and materials that have been handcrafted and thoughtfully designed to engage the spirit.” - Anita Lal, Founder LilaNur Parfums For more information on LilaNur Parfums, visit lilanur.com or find them on Instagram @lilanurparfums ### CONTACT: Laura Schroeder; BPCM lschroeder@bpcm.com M: 631-885-2464 Contact Details BPCM Laura Schroeder +1 631-885-2464 lschroeder@bpcm.com Company Website https://www.lilanur.com/

November 10, 2021 10:00 AM Eastern Standard Time

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NYC's Fashionistas Open Their Closets to Benefit Youth Arts Nonprofit viBe Theater Experience

viBe Theater Experience

Contact Details viBe Theater Experience Cheryl Overton +1 917-373-3514 cheryl@cheryloverton.com Company Website https://www.vibetheater.org

November 10, 2021 08:03 AM Eastern Standard Time

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Powering Through a Sore Throat: Understanding the Symptoms and Seeking Relief

YourUpdateTV

From a first date to a big audition, to an important presentation, having a sore throat can easily put a damper on important moments and your everyday life. Recently, Family Medicine Physician, Dr. Jennifer Caudle, teamed with Mucinex and YourUpdateTV on a satellite media tour to discuss how to relieve sore throat symptoms. With another cold and flu season upon us, we know the impact of symptoms like cough, body aches, fever and more can really impede on our everyday lives. Recent findings show that sore throat pain is one of the top three most debilitating symptoms alongside fever and migraine. To better understand the impact sore throat pain has on people’s lives, Mucinex surveyed 2,005 U.S. adults in partnership with One Poll* about their experiences coping with it. Despite this, 55% of people are most likely to “power through” a sore throat—meaning they would continue working, going to school, running errands, completing housework, etc. while dealing with difficult sore throat pain. While cold and flu season can be so unpredictable each year, there are many over-the-counter medications that can be of help in relieving those unpleasant symptoms. For instance, Mucinex recently introduced Mucinex InstaSoothe, a new product line of lozenges and sprays designed to numb, soothe and relieve that sore throat pain. The lozenges contain ingredients like Hexylresorcinol (also known as Hex), a local anesthetic for topical use on the mucous membranes, which helps to deliver that ‘numbing’ effect to throat and mouth, providing that much needed relief. The holiday season adds more to-dos and pressure, causing us to set high expectations and race to accomplish tasks. According to Dr. Caudle, if your energy is low, simply rest and take the time you need to focus on important tasks. Keep those vitamins handy and be sure to fuel your body with the right nutrients to help maintain a healthy immune system. Finally, for those of you back at work or school, be sure to bundle up in the colder weather, wear a mask, wash your hands and remember to continue social distancing. People must use over-the-counter products as directed. If your symptoms persist, you should contact your healthcare professional and get checked out if deemed necessary. For more information on how to power through this cold and & flu season, visit Mucinex.com. About Dr. Jennifer Caudle: Dr. Jen Caudle is a board-certified family medicine physician and associate professor in the department of Family Medicine at Rowan University-School of Osteopathic Medicine. She appears regularly as an on-air health expert for local and national news outlets, including ‘The TODAY Show’, CNN, FOX News, PBS, Fox 29 Philadelphia News, and many others. Dr. Jen’s health articles have been published in The Daily Beast, CNN.com, and ABCNews.com, among others. Dr. Jen graduated with honors from Princeton University and earned her medical degree from UMDNJ – School of Osteopathic Medicine. About the Survey*: This random double-opt-in survey of 2,005 Americans was commissioned by Mucinex between August 26 and August 30, 2021. It was conducted by market research company OnePoll, whose team members are members of the Market Research Society and have corporate membership to the American Association for Public Opinion Research ( AAPOR ) and the European Society for Opinion and Marketing Research ( ESOMAR ). About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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National Family Caregivers Month

YourUpdateTV

National Family Caregivers Month – celebrated each November – is a time to recognize and honor family caregivers across the country. Caregiver Action Network (CAN), the nation’s leading family caregiver organization, selects each year’s theme for National Family Caregivers Month and spearheads the celebration of National Family Caregivers Month nationally. Recently, John Schall, Chief Executive Officer of the Caregiver Action Network, participated in a nationwide satellite media tour to discuss National Family Caregivers Month and the importance of honoring those caring for a loved one. For National Family Caregivers Month 2021, the #CaregiverAnd Campaign encourages family caregivers to celebrate the identities and passions that enrich their lives. This digital campaign will highlight the other roles, activities, and passions that make up the lives of family caregivers. #CaregiverAnd will also raise awareness of family caregivers as people realize that their daughter’s piano teacher may be caring for her husband with lung cancer, or the mail carrier they see every day may be caring for his dad with Alzheimer’s. Far too often the role of family caregiver overshadows the identity of those caring for their loved ones. As family caregivers juggle their many responsibilities, they may lose sight of who they are beyond the caregiver role. As you focus all your attention on caring for your mom with leukemia, the fact that you’re an architect who loves to do crossword puzzles sometimes gets pushed to the side—and this campaign aims to change that. A person’s sense of self makes their life complete. This is an essential component of self-care that can ultimately prevent caregiver burnout and depression. For more information, visit www.CaregiverAction.org About John Schall: As the Chief Executive Officer of Caregiver Action Network, John Schall is the organization’s content expert, responsible for articulating CAN’s vision, developing the organization’s strategic plan and leading the organization’s advocacy efforts. Recognized nationally as a thought leader on caregiving issues and trends, John effectively links private sector goals with health care public policy. John leverages his 30+ years of expertise in a wide range of policy fields, including healthcare, labor, education, economic development, taxation, and budget policy, to develop programs and strategies to solve the nation’s looming caregiver crisis. About Caregiver Action Network: Caregiver Action Network ( www.CaregiverAction.org ) is the nation’s leading family caregiver organization working to improve the quality of life for more than 90 million Americans who care for loved ones with chronic conditions, disabilities, disease, or the frailties of old age. CAN serves a broad spectrum of family caregivers ranging from the parents of children with significant health needs, to the families and friends of wounded soldiers; from a young couple dealing with a diagnosis of MS, to adult children caring for parents with Alzheimer’s disease. CAN reaches caregivers on multiple platforms. CAN (the National Family Caregivers Association) is a 501(c)(3) non-profit organization providing education, peer support, and resources to family caregivers across the country free of charge. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

November 09, 2021 05:00 PM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

Ethos Announces ‘100 Most Sustainable Luxury Items Of 2021’

Ethos

Digital media and e-commerce platform, Ethos, has launched its first comprehensive sustainability ranking: The 100 Most Sustainable Luxury Items of 2021. It kicks-off the platform’s sustainable luxury ranking series. Vetted by Ethos co-founder and creative director, Jackie Lutze, a Harvard University Sustainability MA candidate, the list evaluated individual products instead of brands as a whole—this allowed for a wider range of inclusion. Ranking included ingredients and materials, packaging and shipping practices, labor conditions, and circular sustainability efforts. All brands had to meet at least two stars in order to be considered for inclusion. “This list came to fruition much in the same way Ethos did; we knew there were luxury brands building sustainability into their core,” Lutze says. “We started with a clear-cut list of exemplary attributes and built a rating system around it. At the minimum, all products had to be ethically made with sustainable materials or ingredients.” It’s also the first comprehensive sustainable ranking list of its kind to only feature items made without any animal products or animal testing. “From there, we looked deeper into the brands themselves, rewarding points for those that went above and beyond, such as receiving B Corp Status, using certified organic materials or ingredients, Fair Trade Certification, or LEED-certified production facilities,” says Lutze. Brands earning the highest scores include Stella McCartney, Gucci, Chloé in fashion; Aether Diamonds Tiffany and Co., and Chopard in jewelry; Susanne Kaufman, Aesop, and Sana Jardin in beauty. To see the full list and rankings, click here. “It may sound strange to call the luxury market underserved, but when it comes to sustainability, that’s often the case,” says Jill Ettinger, Ethos co-founder and editorial director. “The luxury market is valued at more than $5 trillion; that is immense purchasing power and influence. These brands need to shine a greater spotlight on their sustainability efforts. And according to our research, the luxury consumer wants to make the best choices for the planet. To them, sustainability is luxury.” To celebrate the launch, Ethos is donating 100 trees to its nonprofit partner, The Fruit Tree Planting Foundation. The trees will be planted in Mococa, Brazil, in 2022. “When Ethos approached us about collaborating on one of our groundbreaking fruit tree plantings, we were thrilled to suggest an upcoming initiative to plant 100 life-sustaining trees for low-income families in Brazil later this year,” said Cem Akin, FTPF’s TreeEO. “Through this generous support, generations of families will have cleaner air to breathe and a healthy source of nutrition right in their backyards. We are so grateful to partner with Ethos in supporting sustainable, earth-friendly projects,” Akin said. About Ethos: Launched in 2021 by Jackie Lutze and Jill Ettinger, Ethos is the premier digital platform for personal and planetary sustainability filtered through a luxury lens. Through thought-provoking conversations and recommendations across fashion, beauty, travel, food, nutrition, and more, along with its e-commerce platform and its first sustainability rankings, The Ethos 100, Ethos is helping to bridge the gaps in the sustainable luxury market. the-ethos.co. Contact Details Ethos Jill Ettinger +1 213-986-7464 jill@the-ethos.co Company Website https://the-ethos.co

November 05, 2021 07:03 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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American Kidney Fund Announces Support from GSK to Expand Awareness for Underrepresented Community Participation in Clinical Trials

American Kidney Fund

The American Kidney Fund (AKF) today announced that GSK has provided continued support to expand upon AKF’s efforts to increase participation of underrepresented communities in clinical trials. With GSK’s support, AKF will further enhance its clinical trials educational materials, including providing translations for new and existing content for Spanish-speaking audiences. This renewed effort will also include a video series, featuring Black and Hispanic kidney patients discussing their personal experiences as participants in clinical trials. “People of color, particularly Black and Hispanic individuals, continue to be underrepresented in clinical trial research studies for a number of reasons, which ultimately impacts research outcomes and the ability to uncover new options for patients,” said LaVarne A. Burton, AKF President and CEO. “With GSK’s funding, it is our hope that we can help people of color in their decision-making process when considering signing up for a clinical trial, as well as in speaking with their doctors about how they can be active participants in improving their own health and the future health of others.” GSK’s funding is a continuation of the support it has provided since 2019 to help AKF build a clinical trials awareness campaign, which supports AKF's broader strategy of addressing disparities and improving health equity in kidney disease care. “As part of our commitment to inclusion and diversity at GSK, we are ensuring that underrepresented patient populations are well represented in our clinical trials to make certain that our medications are safe and effective in a variety of patient groups,” said Precil Varghese, GSK Senior Medical Lead, Specialty and Pipeline. “We are proud to support AKF in its mission of educating the kidney disease community and historically underserved communities to help prevent and manage kidney disease.” About the American Kidney Fund The American Kidney Fund (AKF) fights kidney disease on all fronts as the nation’s leading kidney nonprofit. AKF works on behalf of the 37 million Americans living with kidney disease, and the millions more at risk, with an unmatched scope of programs that support people wherever they are in their fight against kidney disease—from prevention through transplant. With programs that address early detection, disease management, financial assistance, clinical research, innovation and advocacy, no kidney organization impacts more lives than AKF. AKF is one of the nation’s top-rated nonprofits, investing 97 cents of every donated dollar in programs, and holds the highest 4-Star rating from Charity Navigator and the Platinum Seal of Transparency from GuideStar. For more information, please visit KidneyFund.org, or connect with us on Facebook, Twitter, Instagram and LinkedIn. Contact Details Stefanie Tuck Work: +1 202-470-1797 Mobile: +1 978-390-1394 11921 Rockville Pike, Suite 300, Rockville, MD 20852 AKF@jpa.com Company Website https://www.kidneyfund.org/

November 04, 2021 09:00 AM Eastern Daylight Time

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