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TRUST SCIENCE PLEDGE CALLS FOR PUBLIC TO ENGAGE IN SCIENTIFIC LITERACY

International Day of Light Steering Committee

After a year in which scientific breakthroughs are helping countries return to a sense of normality, a new pledge offers the general public a path to draw attention to the importance of scientific literacy. The Trust Science pledge, a worldwide campaign to promote support for the scientific process and acknowledge the many benefits of science for society is a first step to recognizing the vital role science plays in improving quality of life and combatting scientific misinformation. Scientific literacy, or the understanding of science, its methodology, observations and theories, starts with appreciating the wonder and advancements of science. One current example is the progress made with vaccines, but the past year has seen many other scientific developments, specifically in light science. These include advances in high-speed communications enabling families to stay connected through videoconferencing, faster access to online media content and breakthroughs in astronomy and planetary exploration such as NASA’s Perseverance Rover landing on Mars in February. With the rise of disinformation, declaring support for the scientific process provides a concrete way to stand up for science and the benefits it brings to society. The pledge, launched in celebration of the UNESCO International Day of Light on 16 May, aims to promote support for the scientific process and to acknowledge the many benefits of science for society. Nobel and Breakthrough laureates, scientific leaders, CEOs and everyday citizens worldwide have signed the pledge, taking a significant step in building scientific literacy and trust in the scientific method. “We all share responsibility for seeking out trustworthy scientific information,” said Dr. Jess Wade, a physicist working in the Department of Materials at Imperial College London. “Before sharing information about a scientific claim, we can check the source of claims, research the credibility of the author and double-check the facts with fact-checking organizations.” The pledge complements other strategies for identifying fact from fiction. A first step in achieving scientific literacy is the careful questioning of any statement that is positioned as a scientific fact. Below are three ways the general public can check the validity of something they may have read, heard or seen online as a fact: 1. Embrace initial skepticism and check the source of the claims. 2. Watch out for rhetoric. A credible author will cite facts and sources and the results of scientific research rather than “science” itself. 3. Double-check the facts with fact-checking organizations. The Trust Science campaign is organized by the IEEE Photonics Society, SPIE, the international society for optics and photonics, and The Optical Society (OSA), together with the International Day of Light Steering Committee. To sign the pledge and to learn more, please go to https://www.trust-science.org Contacts For questions about how you can engage with the campaign, please contact: info@trust-science.org For media inquiries, please contact: pr@trust-science.org Social media: please share using #TrustScience and #LightDay2021 Social media links: Facebook; Instagram; Twitter About the International Day of Light The International Day of Light (IDL) is a worldwide initiative that provides an annual focal point for the continued appreciation of light and the role it plays in science, culture and art, education and sustainable development, and in fields as diverse as medicine, communications and energy. The International Day of Light is administered from the International Basic Science Programme (IBSP) of UNESCO by a Steering Committee that includes representatives from a broad range of international partners: the American Institute of Physics (AIP), the American Physical Society (APS), Bosca, the China International Optoelectronic Exhibition (CIOE), Chinese Optical Society (COS), the European Centres for Outreach in Photonics (ECOP), the European Photonics Industry Consortium (EPIC), the European Physical Society (EPS), the Illuminating Engineering Society (IES), the International Centre for Theoretical Physics (ICTP), the IEEE Photonics Society (IPS), the International Commission on Illumination (CIE), lightsources.org - the international network of accelerator based light sources, Light: Science and Applications, The Optical Society (OSA), Tampere University, SPIE, the International Society for Optics and Photonics, SESAME, Signify, Tampere University, Thorlabs, Transitions, the Université de Franche-Comté and Velux. For information about the International Day of Light, please visit www.lightday.org Contacts for IDL: John Dudley and Joseph Niemela 2021 Steering Committee Chairs Email: contact@lightday.org Bethany Downer 2021 Communications Coordinator Email: contact@lightday.org Media Contact for Trust Science: pr@trust-science.org About IEEE Photonics Society The IEEE Photonics Society is the professional home for a global network of scientists, engineers and allied professionals who advance laser, optoelectronics, and photonics technology. As a technical society representing the IEEE, it is a vital part of the world’s largest technical professional organization of more than 400,000 members dedicated to advancing technology for the benefit of humanity. Through its highly cited publications, conferences, technology standards, educational activities, and humanitarian initiatives, the IEEE Photonics Society provides its members in more than 160 countries the opportunity to grow professionally and stay on the forefront of transformational breakthroughs in photonics. PhotonicsSociety.org About SPIE SPIE, the international society for optics and photonics, was founded in 1955 to advance light-based technologies. Serving more than 255,000 constituents from 183 countries, the not-for-profit society advances emerging technologies through interdisciplinary information exchange, continuing education, publications, patent precedent, and career and professional growth. SPIE annually organizes and sponsors approximately 25 major technical forums, exhibitions, and education programs in North America, Europe, Asia, and the South Pacific. In 2020, SPIE provided more than $5 million in support of education and outreach programs. www.spie.org About The Optical Society Founded in 1916, The Optical Society (OSA) is the leading professional organization for scientists, engineers, students and business leaders in light science and technology. The society serves over 432,000 customers and 22,000 members from more than 100 countries who fuel discoveries, shape real-life applications and accelerate achievements in the field. OSA provides quality research, inspired interactions and dedicated resources for its extensive global network of optics and photonics experts through world-renowned publications. For more information, visit osa.org. Contact Details pr@trust-science.org +1 703-907-0010 pr@trust-science.org Company Website https://www.trust-science.org

May 18, 2021 09:03 AM Eastern Daylight Time

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Faith for All Premier Collection Revolutionizes Fashion Through Faith

Faith for All

The first collection of its kind, Faith For All, is an inspiring showcase at the intersection of fashion and faith. Faith For All magnifies the things closest to your heart, allowing you to hold on to your faith wherever life takes you. Irwin Sternberg is an award-winning creator of the iconic Jerry Garcia Neckwear. He presents a lifestyle company, Faith For All. Capturing brilliant, never-before-seen images of authentic faith-based symbols and icons, Sternberg redesigns limited-edition collections of bracelets, masks, apparel, and lighting fixtures. These unique and beautiful designs, microscopic images, of faith-based symbolic icons contain verses such as the Masada Rock, The Dead Sea, Holy Water, Frankincense, Wine, and more. Stunning and subtle, these images emphasize the universal nature of spirituality. It’s worth noting that Sternberg, a marketing visionary and philanthropist, has generated millions of dollars over the years for such dynamic charities as The Christopher & Dana Reeve Foundation, Mothers Against Drunk Driving - MADD, The Jimmy V Foundation for Cancer Research (founded by Jim Valvano) and many other. Sternberg’s life highlight occurred alongside the Dalai Lama, who presented Sternberg with a Tibetan prayer scarf. Together they honored the contributions toward Tibetan health care through Sternberg’s Ties for Tibet collections. "This blending of fashion and faith has been running through my mind for the better part of my life, and it's glorious to see it come to fruition," Sternberg reflected. “Faith for All will empower people to wear and surround themselves with their faith...” The use of photomicrography to capture beautiful abstract explosions of crystallized patterns and colors from authentic images of spiritual icons unite science, education, and health. "I've known Irwin for over 20 years. He has a wonderful knack for creating the unique to energize people, drawing them in and inspiring them," says Martin Savage, longtime CNN broadcaster. "His latest breakthrough merging fashion and spirituality comes at a time when many in the world need to feel uplifted. It's a great idea, and I'm not surprised - Irwin's got a million of them." Faith For All tells unique stories that re-contextualize how people express their beliefs, showing each spiritual icon’s universal relevance. And how the meaning of each spiritual icon holds. These subtle, understated expressions of faith allow the wearer to feel the beauty of their spirituality. Each new Faith for All collection will honor different religions with their meaningful icons. Of course, Faith For All products also raise funds for worthy causes, the Covid-19 response fund and Biobus, a mobile laboratory that helps students discover, explore and pursue the field of science. Contact Details Faith For All Paul Wortley +1 201-819-5427 Paul@FaithforAll.com Company Website http://www.faithforall.com/

May 18, 2021 09:00 AM Eastern Daylight Time

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Senior Moments: 6 Ways Our Dogs Remind Us They’re Getting Older

Lintbells

Pets, like people are living longer than ever. Sure, we may notice their handsome grey muzzles, but are there other signs pet owners may be missing? According to the Dog Aging Project, senior dogs experience many of the same health conditions humans do including cognitive and mobility issues. As responsible pet owners it’s important to look out for signs of aging and tend to any subtle changes sooner than later. Our senior dogs who may not have the same skip in their step as they did in their younger years, bring no less joy into our daily lives! Veterinarian Dr. Craig Prior, B.V.Sc., C.V.J., member of YuMOVE veterinary advisory board offers signs for dog owners to look out for that may warrant additional attention. The Tell-TAIL signs to look out for: Posture – Are you noticing any changes in your dog’s body shape such as muscle loss or other changes in the way they walk? Gaining Weight – Is your dog starting to look a bit pudgier? Attitude – Has your dog unexpectedly changed the way they react to you, family or other dogs? Willingness – Is your dog still up for walks, for games, able to get in and out of the car easily and barking at every little thing? Slowing Down – Does it appear that overall energy level has slowed down or getting up and lying down takes longer these days? Jumping - Does your dog hesitate or show signs of struggle when jumping up on the couch, the bed or in and out of the car? Take Action: Seeing the signs of aging doesn’t mean it’s too late. There are steps pet owners can take to help slow the signs of aging and keep the “Senior Moments” at bay, but the earlier addressed, the better. Taking proactive steps to support our four-legged friends can make all the difference. Making small changes in the home to be easier to get around, changing your walking routine to include smaller, more frequent outings, and giving proven supplements to support their joints, all help dogs age gracefully. Pet owners should talk with their veterinarian about changes to their dog’s physical and emotional behavior. Interviews, additional veterinarian advice and supporting documentation available upon request. For more information on hip/joint health, senior dogs, and keeping pets active for life, please visit https://yumove.com/blogs/health-guides. About YuMOVE YuMOVE, is clinically proven* and the #1 hip and joint supplement in the UK** now available in the US. YuMOVE is on a mission to keep pets ‘active for life’ which is why we are committed to making the best joint support products in the world. Packed with unique ActivEase® Green Lipped Mussels, sustainably sourced from select New Zealand bays, YuMOVE is full of antioxidants and Omega 3. Its unique premium formula aids joint development supports active joints and structure and promotes mobility. www.yumove.com *Study conducted by the Royal Veterinary College of London, United Kingdom **Kynetec VetTrak data, sales through veterinary wholesalers, February 2021 Contact Details Jamie Baxter +1 775-322-4022 jamie@theimpetusagency.com Company Website https://yumove.com/

May 18, 2021 05:23 AM Pacific Daylight Time

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The Significant Burden of Migraine Disease

YourUpdateTV

The National Headache Foundation announced findings from a new survey, Preventing Migraine Attacks: A Current Perspective, which characterizes the experiences of people living with migraine and highlights the physical and emotional barriers to preventive treatment. Recently, Jill Dehlin, Chairperson for the National Headache Foundation (NHF) Patient Leadership Council – and someone who suffers from migraines – teamed with YourUpdateTV on a nationwide satellite media tour to discuss this debilitating disease. A video accompanying this announcement is available at: https://youtu.be/xavJfPIoufU The survey found half (50%) of people with migraine are extremely dissatisfied with their current ability to control their disease and report a range of emotions as a result, including frustration (39%), exhaustion (29%), stress (19%) and anxiety (15%). Despite the variety of options currently available to treat and prevent migraines, most people with migraine still aren’t able to completely control their disease and the negative effects and feelings that come with it. In fact, most responders (84%) currently taking a preventive treatment wish there was a better treatment option. According to Jill Dehlin, “migraine is the second most debilitating disease worldwide and it impacts all facets of a person’s life, causing significant emotional and physical distress. So many people with migraine live in fear every day because they don’t know when an attack will hit…In this survey, many people reported feeling they are chasing an unreachable goal to get their migraine disease under control, highlighting the need for new preventive treatment options, as well as resources to educate and empower them to take control of their disease.” The survey also explored how migraine disproportionately affects women and people of color to better understand their unique experiences and address challenges. For nearly half of women with migraine disease (48%), hormonal changes related to menstruation, menopause or childbirth triggered worsening of their migraine disease. Black and Hispanic people with migraine reported being more likely to feel worry, fear, and anxiety at the thought of taking a preventive treatment. But when asked about treating their disease overall, 77% of Black and 73% of Hispanic responders say they wish they had sought care sooner. For more information, visit: headaches.org About The National Headache Foundation: Founded in 1970, the National Headache Foundation is the oldest and largest foundation for individuals living with migraine disease and headache disorders. The NHF is the premier educational and informational resource for those in the headache community, health care professionals, and the public. The four pillars of the NHF are education, awareness, advocacy, and research. NHF works to inform policymakers, at the national and state levels, and the general public of the need to help patients get access to safe and appropriate care. Through its WorkMigraine program, the NHF reaches out to employers throughout the US to provide education for their staff and support in their efforts to minimize the cost and impact of chronic headaches. The Foundation works to educate and encourage the 40 million Americans with migraine and chronic headaches to become self-advocates with their healthcare practitioners, insurers, employers, and families. About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 17, 2021 04:00 PM Eastern Daylight Time

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Airports, Take Notice: 84% of Travelers Want Bio-Security Measures to Protect Against Current & Future Pandemics

WarpUV

TEL AVIV, Israel, May 17, 2021 –– Ever stop to think how many hands touch your luggage from the time you leave home, arrive at the airport, and then reach your travel destination? Curious to know how many virus particles fit on a single pinhead? Are you in the habit of disinfecting your luggage after a trip? According to a Post-COVID-19 Air Travel/Bio-Security survey conducted last week, all respondents said they believe their baggage has passed through a lot of hands – 10 or more. Of those, 17 percent believe more than 20 hands have handled their luggage, whether while using a ride service, the baggage handlers at the airport, or hotel personnel. It's no wonder, then, that when COVID-19 hit, consumers were reluctant to travel. More than 55 percent of the consumers who completed the survey, in fact, said they did not travel by air last year because they feared either contracting the virus or potentially spreading it to others. This, and the actions taken by the airline industry as a result of COVID-19, created a huge blow to air travel. According to the International Air Transport Association (IATA), the pandemic resulted in a 66 percent drop in air travel last year. That’s more than after the September 11, 2001 terrorist attacks, the Severe Acute Respiratory Syndrome (SARS) outbreak of 2003, and the global financial crisis of 2008. As people around the globe are being vaccinated against the Coronavirus and with more awareness about the devastating effects of virus spread, it’s not surprising that more than 84 percent of respondents said they agree with officials at the world’s leading agencies – the Centers for Disease Control (CDC), World Health Organization (WHO), and the Council of European Unions – that another pandemic is inevitable, and it is critical to be prepared. As with x-ray and other measures taken at airports following the 9/11 terrorist attacks, those same respondents agree airports should take bio-security measures to minimize the health and economic impact of future virus spread. Specifically, when asked if they’d feel safer and more likely to travel by air if luggage would be completely and quickly disinfected using ultraviolet (UV) technology at the airport, 78 percent said yes. For some respondents, the COVID-19 crisis is waning because many have received vaccinations against Coronavirus. Still, only 16 percent said they felt additional bio-security measures are unnecessary. “The COVID-19 virus has inflicted devastating health and economic impact on the world, but the call for bio-security at airports is a practical solution that can lessen or even stop the rapid spread of future contagions,” said Amir Fischer, CEO of WarpUV. “Studies show the most effective way to disinfect items like checked luggage and carry-on bags – many of which are soft-sided or have many handles, zippers and uneven surfaces – is with 360-degree ultraviolet (UV) light bio cleansing. The technology exists, it’s proven fast and effective, and is ready to be implemented.” Some additional data from the WarpUV/SurveyMonkey consumer survey include: When asked whether they realized that 100 million virus particles of COVID-19 could fit on the head of a pin, 62 percent said they had not previously heard that fact. 58 percent of respondents said they have never disinfected their own luggage during or after use. Of those, 28 percent said, in light of the virus spread, they will now start doing so. During the height of the pandemic, the ability to travel by air around the world was heavily curtailed due to flight cancellations, as well as airport closures because baggage handlers or passengers had contracted COVID-19. Just last week, Changi Airport in Si ngapore closed due to a report of COVID-19 cases. Although cases of COVID-19 contracted at airports were widely reported, 55 percent of respondents queried in the survey were unaware of this fact. About WarpUV Warp Technologies and its AirFort® devices are the frontline of prevention of the spread of pandemic by luggage and baggage in airports worldwide and serve as a “disinfection firewall” for continents, countries, and regions. The company was formed in 2020 by veteran Israeli entrepreneurs Amir Fischer, Eitan Haimovich, and Gil Luxenbourg. For more information, visit www.warpUV.com. Contact Details Rainier Communications Joanne Stanway +1 978-273-1473 jstanway@rainierco.com Rainier Communications Alan Ryan +15085776635 alanryan@rainierco.com Company Website https://www.warpuv.com/

May 17, 2021 08:01 AM Eastern Daylight Time

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New Report by Gennev Shows Gaps in Support for Women’s Health and Why It’s Time to Rethink Menopause

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/BClIM0LIYr0 Every woman will go through menopause—that’s an estimated 1.3 million women in the U.S. alone who enter menopause every year, yet the topic of menopause is still taboo. Women feel confused about what’s normal, uncomfortable talking about it, and unprepared to manage “the change.” With conversations around fertility becoming more open, menopause still feels like a secret, and that leads to misinformation and a significant reduction in quality of life for too many women. To demystify menopause Gennev created the first-of-its kind Menopause NOW Report with 120,000 women who shared information about their lives and health over the past year. The report offers unparalleled insight into how women are experiencing menopause, with findings that show: 70% of women reported putting off preventative health appointments in the past year because of the pandemic 49% reported using telehealth for menopause care 92% reported more stress on top of menopause-related anxiety in the past year Founded and led by women, Gennev is a Seattle-based digital health platform that offers holistic and comprehensive support for women in all stages of menopause. They offer women a virtual clinic with OBGYNs and health coaches on staff, in addition to educational services, community, and wellness products. The results of this year's Menopause NOW report demonstrate women’s need for more comprehensive support from specialized doctors, health coaches, and their fellow women – services all provided by Gennev. Take your personal menopause assessment at www.gennev.com, join the #IAmTheChange movement, and become part of the largest menopause community online. Watch Gennev’s video of women sharing their stories, then add your own voice. Click here to watch: https://www.youtube.com/watch?v=GwThI2V25mc&feature=youtu.be About YourUpdateTV: YourUpdateTV is a social media video portal for organizations to share their content. It includes separate channels for Health and Wellness, Lifestyle, Media and Entertainment, Money and Finance, Social Responsibility, Sports and Technology. Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

May 14, 2021 09:00 AM Eastern Daylight Time

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LOOMIS Delivers a Dozen Awards for Texas Oncology Ad Campaign

LOOMIS

The LOOMIS Agency delivered big for client Texas Oncology, taking home 12 awards at the 38 th Annual Healthcare Advertising Awards show, including the Gold Award for “Total Advertising Campaign.” The agency won five Gold, one Silver, four Bronze and two Merit awards for its “Right Here” campaign. “We are so pleased with the recognition,” said Steven Paulson, M.D, president and chairman of Texas Oncology. “The ‘Right Here’ campaign has been very well received by all of our stakeholders because it does a wonderful job communicating our important difference as a provider of oncology treatment and care.” Texas Oncology’s 500+ physicians deliver leading-edge cancer care at its 210 locations in communities across the state, so patients don’t have to travel far from home to receive the expert treatment they need. “That’s a big difference for Texas Oncology patients and it’s the basis of our campaign,” said LOOMIS account director Christina McKinney. “With Texas Oncology, patients don’t have to disrupt their lives to get the care they need,” McKinney said. “They can stay at home surrounded by the love and support of family and friends.” The campaign launched January 1, 2021 and is running statewide across all major media channels, including television, digital display and video, print, outdoor, search and social. There were more than 4,400 entries for this year’s Annual Healthcare Ad Awards, making it the largest healthcare advertising awards competition and placing it among the top 10 advertising awards shows in the country. About LOOMIS: LOOMIS is a full-service advertising agency in Dallas specializing in defining and leveraging strategic advantages for national and regional challenger brands. The agency was founded in 1984 by Paul Loomis, a composer and musician who earned a national reputation for brand-image music development. The agency was expanded in 1998 to meet growing client demand. Today, LOOMIS offers clients a unique blend of advertising and music production. Learn more at theloomisagency.com. About Texas Oncology: Texas Oncology is an independent private practice with more than 500 physicians and 210 locations across the state. Meeting the oncology needs of Texans for more than 35 years, the practice includes Texas Center for Proton Therapy, Texas Breast Specialists, Texas Oncology Surgical Specialists, and Texas Center for Interventional Surgery. As a lead participant in US Oncology Research, Texas Oncology played a role in the development of more than 90 FDA-approved therapies, about one-third of all cancer therapies approved to date. For more information, visit TexasOncology.com. Contact Details LOOMIS Lauren Law +1 214-912-1543 lauren.law@theloomisagency.com Company Website https://theloomisagency.com

May 13, 2021 09:15 AM Eastern Daylight Time

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LevLane Announces Multiple Promotions and Role Changes

LevLane

LevLane, a full-service, award-winning ad agency, now in its 37th year, has announced multiple promotions as the agency continues to see strong growth. “We are so proud of this team. Over the past year we have experienced challenges we never anticipated and despite that our team has continued to deliver,” said Josh Lev, SVP | Brand Engagement of LevLane. “As we emerge from one of the most difficult times in memory, we are excited to look to the future and the team who will help to get us there.” Web Development Megan Hegarty has been promoted to Vice President, Digital Services. Senior Living Beth Simos has been promoted to Vice President, Director of Client Engagement. Creative Taylor Irwin has been promoted to Associate Creative Director. Steven Graziano has been promoted to Senior Art Director. Joe Schoppy has been promoted to Senior Copywriter. Digital Media Ed Stec has been promoted to Vice President, Paid Search Director. Sarita Shinde has been promoted to Digital Analytics Manager. Life Sciences MaryPat Siwak has been promoted to Account Director. Gina Gattis has been promoted to Account Supervisor. Samantha Spurrier has been promoted to Account Executive. Content & Digital Strategy Gabrielle Costello has been promoted to Director of Content. Michele Burns has moved into the role of Content Project Manager. Tyler Heileman has moved into the role of Digital Content Writer. Emily Glorioso has moved into the role of Social Media Specialist. About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands that people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 13, 2021 07:06 AM Eastern Daylight Time

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LevLane Announces Hiring of Chief Talent Officer, Adam Heagy

LevLane

LevLane announced today that it has hired Adam Heagy as its new Chief Talent Officer. Heagy is an experienced leader in HR and talent acquisition and development, and a veteran of the advertising talent world. Prior to joining LevLane, Heagy was President of Interactive Recruiting Consultants for nearly 10 years where he led all recruiting and talent efforts. “We’ve worked with Adam for years as our contract recruiter and he’s always been a true partner, providing reliable guidance and sending us fantastic talent,” said Josh Lev, SVP Brand Engagement at LevLane. “It was a natural fit to bring Adam into the LevLane family full-time to help us find the best talent for our future growth.” While at Interactive Recruiting Consultants, Heagy worked with a wide range of advertising and marketing agencies to source and recruit top talent. “LevLane has a phenomenal culture that is truly unique in the advertising world, said Heagy. “So, when the opportunity arose to join the team full-time, it was a no-brainer. I’m excited to be part of such a talented team and can’t wait to find that next generation of LevLane talent.” Heagy will be responsible for all talent acquisition and will head up the Human Resources Department, reporting to Chief Financial Officer, Nicole Landau. --- About LevLane LevLane is an award-winning, full-service, independent advertising agency in Philadelphia, PA that has been building brands people love for nearly 40 years. Contact Details LevLane Liz Weir +1 610-401-4825 lweir@levlane.com Company Website https://www.levlane.com

May 12, 2021 07:56 AM Eastern Daylight Time

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