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iTradeNetwork Introduces OrderMaestro - Turning Best-in-Class Order and Inventory Management into Revenue for Foodservice Operators

iTradeNetwork

iTradeNetwork, the food and beverage industry’s largest network with over 8,000 food and beverage trading partners, is proud to announce the launch of OrderMaestro - a new mobile solution that streamlines and automates order and inventory management for foodservice operators. OrderMaestro enables foodservice operators to create a branded ordering experience across all of their organizations and locations - providing critical business visibility and insights that increase productivity, reduce costs and drive revenue growth. Since the pandemic, foodservice operators are experiencing more challenges than ever before. Operators are facing unprecedented labor shortages and product supply chain issues - and with thousands of locations, distributor relationships and numerous manual ordering processes to manage, they are forced to do more with less and less. Without a centralized procurement platform in this increasingly complex supply chain, it’s impossible to manage business operations. This leaves foodservice operators with so many unanswered questions: Are your units maximizing spending on preferred products? Are you missing out on rebates? Are you failing to see major contracting opportunities? Whether operating 15 or 5,000 outlets, operators today need an e-commerce solution that is easy to use and scales with their business - one that streamlines communications, addresses supply chain challenges, ensures price and purchasing compliance, improves visibility and control over the supply chain, and ultimately maximizes profitability for their organization. About OrderMaestro OrderMaestro is a branded ordering experience that makes it easier than ever for operators to manage all of their units on a single mobile platform. With the look and feel of your business, it is designed to meet your specific needs and goals. Operators can control order guides across units, auto-generate orders from history and user-defined templates, and build configurable workflows to streamline PO approvals - but that just scratches the surface of OrderMaestro’s capabilities: Effortless Onboarding in an Intuitive, Easy-to-Use App: With widespread labor shortages, onboarding is top of mind. OrderMaestro requires no formal training, so new users will be submitting POs and taking inventory in minutes. Don’t Get Shorted, Before Placing an Order: With today’s on-going supply chain shortages, it’s hard to ensure that the products you order are actually in stock. With OrderMaestro, operators can save hours of time and costly reorders. Users can check inventory with Distribution Centers prior to ordering a product to confirm availability and order replacement products when needed. Seamless, better than Amazon Ordering Experience: OrderMaestro revolutionizes foodservice procurement with the Universal Shopping Cart. Users can place orders with multiple suppliers using a single shopping cart. Offline Inventory Management, Built for Real Working Environments: Leave time-consuming, manual inventory management on remote desktops behind. Now, users can take inventory from a mobile device in any environment, online or offline. The app automatically syncs when internet or cell service is restored. 3-Touch “Scan-to-Search” Smart Barcode Scanning: Place an order or take inventory in as little as three clicks. OrderMaestro’s barcode scanning and voice recognition functionality allows users to auto-populate product information right from their mobile devices. Real-time Collaboration: Communicate in real-time through in-app messaging and save the hours you spent on phone calls and emails. Share targeted announcements with units, regions, or organizations, and alert individuals to act quickly on PO changes, complete with audit trails. Earn Big with In-App Vendor and Product Promotions: Create new sources of revenue and build stronger relationships with suppliers through in-app promotions. Get rid of excess inventory quickly, promote rebate programs, run holiday and seasonal promotions, and more. Visibility and Analytics to Reduce Costs and Drive Revenue Growth: Operators can now access invaluable insights that will power business decisions and drive revenue growth. Discover the percentage of purchases that are under contract, find opportunities to rebate revenue, and so much more. “We’ve created a best-in-class solution that works for our users and with our users,” said Wills McMahon, senior product manager at iTradeNetwork. “We’ve added features like voice and text search, barcode scanning and offline synchronization to automate as much of the ordering and inventory process as possible.” “OrderMaestro’s insights will change the way our customers manage their businesses,” said Nathan Romney, chief product officer at iTradeNetwork. “We are thrilled to give our customers the powerful insights they need to optimize their current operations, make smarter business decisions and ultimately increase revenues.” The OrderMaestro mobile app is currently available for foodservice operators on the Apple and Android app stores. The app will also soon be available on tablets in the coming months. About iTradeNetwork iTradeNetwork, Inc. is the leading global provider of supply chain management solutions for the food and beverage industry. Built upon deep industry expertise, a rich data foundation and the industries’ most extensive trading partner network, iTradeNetwork’s collaborative solutions allow distributors, manufacturers, operators, retailers, suppliers, and wholesalers of all sizes to reduce cost, grow revenue and strengthen trading partner relationships. Today, iTradeNetwork’s growing customer list includes more than 8,000 companies globally. For more information, visit: www.itradenetwork.com. Media please note: Visual assets, including photos, are available. To interview ITN’s CEO Rhonda Bassett-Spiers or for other interview requests, please contact Robin Carr at (415) 971-3991 or itn@landispr.com. ### Contact Details Landis Communications Inc. Robin Carr +1 415-971-3991 ITN@landispr.com Company Website https://www.itradenetwork.com/

November 10, 2021 01:07 PM Pacific Standard Time

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Justin Bieber and Tim Hortons® announce collaboration to bring new menu and merch items to restaurants in Canada and the U.S., starting with limited-edition Timbiebs Timbits®

Tim Hortons

Tim Hortons and Justin Bieber are proud to announce a partnership to collaborate on menu innovations and co-branded merchandise, all inspired by Justin’s fanatical love of the Tims brand. Tim Hortons guests in Canada and the United States will get their first taste of the collaboration on Nov. 29, with the launch of a limited-edition selection of Timbiebs Timbits in Chocolate White Fudge, Sour Cream Chocolate Chip, and Birthday Cake Waffle flavours. Justin shared with the Tims team that Timbits are his favourite item on the menu, which led to a multi-stage, iterative journey with Chef Tallis Voakes, Tim Hortons Director of Culinary Innovation, to experiment with different flavour combinations and collaborate on the recipes that guests can soon try for themselves. "Doing a Tim Hortons collab has always been a dream of mine,” said Justin. “I grew up on Tim Hortons and it’s always been something close to my heart." Tim Hortons is thrilled with how Justin has been all-in on this partnership, said Hope Bagozzi, Chief Marketing Officer for Tim Hortons, including filming a fun TV commercial for the Timbiebs launch. “What’s amazing about working with Justin is he has an authentic, lifelong relationship with Tims and he was so invested in working on Timbiebs and our future plans together,” said Bagozzi. “He knows exactly what our guests already love about the Tims brand and he’s helping us deliver new menu innovations that we know they’re going to love. We’re really looking forward to what’s next.” A lineup of Timbiebs merch will also be available in participating restaurants in Canada and the United States on Nov. 29 – more details will be announced soon. Tim Hortons® is one of North America's largest restaurant chains operating in the quick service segment. Founded as a single location in Canada in 1964, Tim Hortons appeals to a broad range of guest tastes, with a menu that includes premium coffee, hot and cold specialty drinks (including lattes, cappuccinos, espresso, teas and our famous Iced Capps™), fresh baked goods, hot breakfast sandwiches, breakfast snacking items, and other food products. Tim Hortons has more than 4,800 system wide restaurants located in Canada, the United States and around the world. More information about the company is available at www.timhortons.com. Contact Details Alison Brod Marketing & Communications Adrianna Lauricella +1 212-230-1800 tims@abmc-us.com Company Website https://www.timhortons.com/

November 10, 2021 06:02 AM Eastern Standard Time

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BEASY Partners with Toldright to Provide Digital Asset Creation Services to Athletes, Musicians and Creators of all Types

Beasy, LLC

Blockchain Made Easy (dba BEASY) announced today it has agreed to a multi-year partnership with toldright, a first-of-its-kind production resource company dedicated to enhancing the video content of their clients through storytelling. Toldright will provide value added services to BEASY enabled communities. Toldright is a disruptive, new on-demand model for video production that matches clients with experienced creative professionals to elevate the look and feel of their video content. Founded by world-class industry leaders, toldright’s exclusive ‘Neighborhood’ includes more than 1,800 fully-vetted Emmy Award-winning artists around the country, featuring top-tier producers, editors, on-air talent, technical specialists, and more. Demand for video content has exploded in recent years, and professional athletes and brands continue to use video to tell their stories. “Offering BEASY creators access to toldright’s top-notch network of video talent and storytellers will help them produce innovative and engaging digital content in support of their own brands,” says Bob Kramich, Founder and CEO of BEASY. “Video and storytelling are key factors to successful sales and marketing, especially for athletes in this name, image and likeness (NIL) era. We are thrilled to be working with such an incredible player in the market,” he adds. The partnership between BEASY and toldright now offers smaller companies, organizations and individuals access to what has traditionally only been available to large corporations. “We are excited to work with BEASY to exclusively link its rapidly-growing community to our extensive ‘Neighborhood’ of global top-tier talent typically reserved for major networks,” says Max Heineman, CEO and Co-Founder of toldright. “BEASY participants now have access to the highest-quality people and production tools for telling and authenticating their digital legacies using blockchain technology.” This is the third press-release in recent weeks from BEASY. On October 21st and November 1st, BEASY announced multi-year agreements with Tykes, Inc., and the Recording Artists Guild (RAG), respectively. # # # About BEASY Blockchain Made Easy ™️, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company’s core product, BEASY Authentication ™️, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com About toldright Toldright is the first-of-its-kind on-demand production resource, transforming the video industry and empowering companies of all sizes the opportunity to tell great stories with an end-to-end solution that delivers accessibility, efficiency, unprecedented value, and amazing content. Through our exclusive “neighborhood” of 1,800 fully vetted production and content creators around the nation, that includes Emmy and Oscar Award winners, toldright has the flexibility to provide 5-star experts to meet the demands of any project. Founded by world-class industry leaders, toldright has already been trusted by iconic brands including ESPN, Tiger Woods Foundation, NFLPA, LPGA, Twitter, Showtime, Adobe, Citi, Xerox, and Dell. For more information on toldright, please visit www.toldright.com. # # # Media Relations Contacts: BEASY, LLC. Contact: David Kaupp info@beasy1.com Twitter: https://twitter.com/BeasyInc LinkedIn: https://www.linkedin.com/company/beasy-blockchain-made-easy-llc/ Instagram: https://www.instagram.com/beasy1859/ Toldright Matt Saler, Vice President M: +1 215 432 3149 301 E 57th Street New York, NY 10022 www.finnpartners.com Blockchain Made Easy, LLC is a Massachusetts-based technology and professional services company empowering retail and business customers with the ability to deploy customized blockchain-based strategies through easy-to-use blockchain software products. The company's core product, BEASY Authentication, is a multi-blockchain platform and associated wallet solution allowing users to seamlessly create, sell, and track digital goods in addition to a broad range of other applications such as digital identity management, fractional and whole digital asset ownership, royalties management, contract-to-smart contract management and more. BEASY does this without requiring owning or managing any cryptocurrency on major compatible blockchain networks such as Ethereum, Matic and more. BEASY is committed to making blockchain adoption easy. For more information, go to www.BEASY1.com Contact Details Beasy, LLC David Kaupp +1 978-360-6698 info@beasy1.com toldright Matt Saler, Vice President +1 215-432-3149 Company Website https://www.beasy1.com

November 09, 2021 11:06 AM Eastern Standard Time

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Logitix Names Greg Nortman President and Chris Zaber EVP of Business Development, Grows List of Partners to Over 100 Companies in Sports and Entertainment

Logitix

Logitix, the leader in live event ticketing technology and analytics, announced they have enhanced their executive team on the heels of renewing multiple long-term partnerships and establishing new ones. With more than 14 years of experience in the ticketing industry, Greg Nortman has been promoted to President of Logitix. As the new EVP of Business Development, Chris Zaber joins Logitix after more than 20 years of ticket sales experience across all four major sports leagues. Logitix also announced they have renewed multiple long-term partnerships, including a three-year extension with the Valero Alamo Bowl. They will continue to provide sophisticated technology and analytics throughout the entire ticketing process for the Valero Alamo Bowl, which is set to take place in San Antonio on Dec. 29, 2021. Logitix’s ability to shepherd the entire ticketing lifecycle is unique in the ticketing industry. Logitix has grown its client list to over 100 companies across the live event industry, including a new relationship with Bowl Season, the nation's collective coalition of 44 college football bowl games. From Oct. 1 through Dec. 31, 2021, Logitix expects to manage 2.4 million tickets that are estimated to be sold for a combined $300 million through teams across the NFL, NBA, and NHL, plus NCAA events and live event properties. Logitix optimizes ticket sales outcomes for all of its partners through proprietary dynamic pricing and distribution. Its unique platform analyzes millions of real-time data points, providing up-to-the-minute insights within the live event marketplace. In addition to Nortman and Zaber, Logitix made several moves at the Vice President level, including the promotion of Jaclyn Ross (VP of Operations), Stephanie Miller (VP of List Services), and Travis Underwood (VP of Partnerships). They also hired former Nashville Predators executive Jon-Thomas Louviere as the new VP of Strategy + Innovation for Logitix. "With these promotions and new hires, we continue to build an all-star team at Logitix," said Logitix CEO Stuart Halberg. "We have cemented our reputation as the best partner in the business. Logitix is unmatched when it comes to optimizing rightsholders' ticket sales, from the time the event is booked to when the buzzer buzzes and the curtain rises." “The Valero Alamo Bowl is excited to extend our partnership with Logitix to ensure we have the most advanced analytics for our event,” said Derrick Fox, the president and CEO of the Valero Alamo Bowl. “Logitix has the knowledge and technology to help us elevate our ticketing strategy to a level of sophistication that is unmatched in the industry.” As the new President of Logitix, Nortman was promoted after five years as the Chief Strategy Officer. His prior experience includes more than five years as Chief Operating Officer for PrimeSport and over three years between RazerGator as their Sr. Director of Business Development and Ticketmaster as their Director of Strategic Partnerships. Nortman graduated from Princeton University and earned his law degree from Tulane University. He will oversee business development, partnership operations, and marketing. Zaber joins Logitix after more than five years at the New York Mets as their SVP of Corporate Partnerships and Ticket Sales. Previously, Zaber spent six years with the Pittsburgh Pirates and three years with the Atlanta Hawks and Atlanta Thrashers. He also worked with the Charlotte Hornets and started his career with the Carolina Panthers after graduating from the University of North Carolina Chapel Hill. As EVP of Business Development, he will work to grow Logitix’s client base and partnerships across sports and entertainment. About Logitix Logitix is the preeminent monetization engine and ticketing platform for the live event industry, combining optimized pricing, distribution, and inventory management with real-time insights to help sellers and buyers respond to a rapidly changing market environment. The Logitix vision is to automate the entire ticket life cycle and provide data-driven insights to serve the diverse needs of its clients. The company is backed by ZMC and is privately held. For more information about Logitix, visit Logitix.com or find them on LinkedIn. # # # Contact Details Eric Nemeth +1 602-502-2793 nemeth@ericpr.com Company Website https://logitix.com/

November 09, 2021 09:03 AM Eastern Standard Time

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Signd Launches in Time for the Holidays; Creating the Ultimate Memorabilia Experience for Sports and Entertainment Fans

Signd

Signd, the ultimate memorabilia experience platform, has launched today in time for the 2021 holiday season. The company is the first to bring together personalized messages and officially signed memorabilia from the world’s leading athletes and entertainers (Icons). Signd has raised the bar on the fan experience and within the $5.4 memorabilia market, by offering recipients a once-in-a-lifetime customized autograph, paired with a personal video experience from a list of hundreds of notable sports, music and entertainment Icons. Icons sign and send these gifts directly to customers, skipping the middleman, to ensure authenticity and create the perfect memory. Fans can begin creating orders with Icons immediately at https://signd.com/. “Signd was created because we saw a clear gap in how fans and Icons interacted, and I believed there had to be a way to close it. If Icons cannot get to their fans, why not bring the fan to the Icon?” said, Howard Margolies, Signd CEO and Founder. “Providing fans with personalized memorabilia and a custom video message from their favorite Icon is priceless. The memorabilia, the video and the memory will last forever! With Signd, we’ve taken gift giving to an entirely new experiential level.” In addition to the official launch, Signd announced an important strategic partnership with NFL Alumni Ventures. The NFL Alumni Association is one of the oldest and most respected retired players organizations focused on creating unique opportunities for NFL players in their post-playing lives. As part of the partnership, Signd will work with NFL Alumni Ventures to offer its platform to NFLA’s roster of former players, allowing fans the most direct access to their favorite NFL legends and heroes. “One of the strongest and passionate relationships exists between a player and a fan, and professional football has one of the most rabid and loyal fan bases on the planet,” said Craig Richardson, Managing Director of NFL Alumni Ventures. “When a player retires, the relationship between the player and the fan can become fragmented as the player isn’t as visible anymore. Our partnership with Signd allows our athlete members to stay directly connected with their fan bases and create a deeper and more sustainable relationship moving forward.” Signd’s list of ever-expanding Icons includes: two-time Super Bowl Champion and Super Bowl XXV MVP NFL Ottis Anderson, two-time Super Bowl Champion turned broadcaster Mark May, seven-time NBA champion Robert Horry, five-time NBA All-Star Chris Mullin, four-time WNBA Champion and all-time great Sheryl Swoopes, America’s Got Talent magician sensation Oz Pearlman and Wu-Tang Clan member Ghostface Killah. A full list of Icons can be found on Signd’s website at www.signd.com. “Many of the fans I meet ask if they can have a football, jersey or some type of memorabilia, because they never can get enough of their favorite players and want something they can hold onto forever,” said Signd Icon and NFL legend Ottis Anderson. “I love this company and am proud to be part of it because Signd allows me to give a personalized message to my fans and a signed gift that they will never forget.” For more information, please visit the Signd website: https://signd.com/ Signd is the first entrant in the $5.4B memorabilia market to deliver a platform for personalized gift memorabilia with video from your favorite Icons. Icons receive memorabilia to sign for direct delivery to the recipient, and unlike elsewhere in the memorabilia market, where forgeries run rampant, Signd delivers videos of authenticity. Recipients simply find the QR code that comes in the packaging, scan and enjoy their personal message from their Icon; the QR code makes it easy to revisit the video and share with friends and family. Contact Details Hot Paper Lantern Hot Paper Lantern signdpr@hotpaperlantern.com Company Website https://www.signd.com/

November 09, 2021 08:59 AM Eastern Standard Time

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Osmo’s STEM Week Sale & Amazon Deal of the Day (11/8) Encourage Kids to Explore Reading, Math, Coding, Problem-Solving and Much More

Osmo

Osmo announces a STEM Week sale that encourages kids ages 3 to 10+ to explore reading, writing, math, coding, drawing, creative problem-solving, and more. From 11/7 through 11/13, save up to 40% off select kits, games and bundles at PlayOsmo.com, Amazon, Target, Best Buy & other retailers. Osmo’s Amazon Deal of the Day runs on Nov. 8--one day only--and features 20% off select items at Amazon.com. Kits and games up to 25% off through 11/13 at PlayOsmo.com and multiple retailers include: Little Genius Starter Kit (base included) Genius Starter Kit (base included) Coding Starter Kit (base included) Creative Starter Kit (base included) Pizza Co. (base required) Detective Agency (base required) Super Studio Disney Mickey Mouse & Friends (base required) Super Studio Disney Princess (base required) Super Studio Disney Frozen 2 (base required) Math Wizard and the Secrets of the Dragons (base required) Math Wizard and the Magical Workshop (base required) Kits and bundles up to 40% off through 11/13 exclusively at PlayOsmo.com include: Pre-School Starter Kit Explorer Starter Kit Ultimate Expansion Bundle Essential Math Bundle Osmo’s Amazon Deal of the Day (11/8) features 20% off these items at Amazon.com: Genius Starter Kit for iPad + Case for iPad (base included) Genius Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Coding Starter Kit for iPad + Case for iPad (base included) Coding Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) Creative Starter Kit for iPad + Case for iPad (base included) Creative Starter Kit for iPad + Grab & Go Small Storage Carry Case (base included) The full list of deals at PlayOsmo.com can be viewed here. The full list of Amazon deals can be viewed at Osmo’s Amazon store. The full list of Osmo deals at Target can be viewed here. About Osmo Osmo is an award-winning STEAM brand whose products are used in over 50,000 classrooms and 2.5 million homes. It is building a universe of hands-on play experiences that nourish the minds of children by unleashing the power of imagination. The company brings physical tools into the digital world through augmented reality and its proprietary reflective artificial intelligence. Osmo is headquartered in Palo Alto, California, and is part of BYJU’S, a global leader in online learning. Learn more at PlayOsmo.com. For information about its educational division, Osmo for Schools, visit schools.playosmo.com. Contact Details Carolyn Kamii PR Carolyn Kamii +1 310-251-0550 carolynkpr@gmail.com Company Website http://www.playosmo.com

November 07, 2021 06:00 AM Pacific Daylight Time

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LONDON’S BIGGEST NEW TOURIST ATTRACTION ‘THE GUNPOWDER PLOT’ TO LAUNCH AT THE TOWER OF LONDON IN 2022

THE GUNPOWDER PLOT

ATTENDEES TO STEP INSIDE HISTORY’S MOST DARING CONSPIRACY IN THRILLING NEW IMMERSIVE EXPERIENCE Opens 6th May 2022 in Tower Vaults at The Tower of London Tickets on presale from 16th November Presale Registration Now Gunpowderimmersive.com A thrilling new Layered Reality™ experience is launching at the Tower of London on the 6th May 2022 and it’s set to be the biggest attraction to open in the capital since the Shard. Tickets for The Gunpowder Plot go on presale from the 16th November 2021 via Gunpowderimmersive.com. Customers can sign up for the presale from today. Through this exciting experience in which live actors, virtual reality and multi-sensory special effects collide, audiences will step back in time to the Gunpowder Plot of 1605, where they have an active role to play in one of the greatest stories and adventures in British history. The guests’ exhilarating mission is to infiltrate the plotters, earn their trust and then join them. The experience takes place in a purpose-designed immersive theatre space in the Vaults opposite the Tower of London, last accessible to the public two decades ago, where much of the prelude to the Gunpowder Plot took place before Guy Fawkes’ torture and eventual death. In collaboration with Historic Royal Palaces, the project brings together an incredible team including director Hannah Price (trained at RADA and the Donmar, founder of Theatre Uncut, co-Artistic Director of King’s Head Theatre alongside Mark Ravenhill, Performance Director of multiple BAFTA winning AAA games), acclaimed BAFTA-nominated writer Danny Robins (The Battersea Poltergeist, 2.22: A Ghost Story, starring Lily Allen), curator Alden Gregory (curator of Historic Buildings at the Historic Royal Palaces) and producer Tim Powell (Historic Royal Palaces). A cultural revolution has been going on with new operators providing location-based experiences, using technology, in a far more immersive way than traditional theatre. Leading this new form of entertainment is the award-winning company Layered Reality, formerly known as dotdotdot, who have delivered more than 250,000 VR experiences and transported 60,000 people back to 1898 in their critically acclaimed Jeff Wayne Musical Version of The War of The Worlds: The Immersive Experience. The event won the prestigious THEA Award (dubbed the “Oscars” of the entertainment world) and is among the Top 10% of attractions globally according to TripAdvisor. The company are also the creators of 2018’s multi-award-winning lucid dreaming experience SOMNAI. Key to Layered Reality’s stunning immersive experiences is layering three multimedia elements. The first is theatrical features, comprising intricate, large-scale walk-around sets, and first-class actors performing live. The second element is the newest technological advances, including virtual reality and projection mapping, ambisonics and multi-sensory SFX. The final layer to ensure you are completely immersed within the world of the experience is physical sensations: temperature, scent, taste, physical movement, touch and sound. “So when you're stepping back into 1605, all of your senses are telling you that you’re there, ” says Layered Reality CEO Andrew McGuinness of their latest adventure. “Y our eyes are seeing London as it was in 1605, you get the smells, you will for the first time see the Tower of London how it looked in 1605, and you'll go down the Thames and see it as it was at that time. That's what makes it so magical.” It’s the added elements of cutting-edge technology and the multilayered approach which make this so exciting in comparison to other immersive events, says Hannah Price. What VR enables is the creation of worlds that we could never go into; you can’t recreate the streets of 1605 London in any other way. “We’ve made a completely 360 environment: amazingly beautiful sets, incredibly detailed extra layers: does it smell right, do the textures feel right? You can look around, you can feel the wind in your face, you can feel the change between going inside and outside - everything about this is a multilayered experience so you’re going to feel like you're there.” It's also exhilarating, because instead of just observing and seeing how the action unfolds, you become a participant in that extraordinary set of events. This is your chance to step back into history and experience it. Since the pandemic for many months put a halt to in-person entertainment and socialising, people now want more than ever to come together to experience something memorable. “It’s going to be completely unforgettable because you are right in the heart of the story,” says Price. “You get to go undercover in the most infamous plot in history and you are at the centre of it and absolutely active in finding out what is happening and meeting all those famous players that were part of that extraordinary period of history. It’s right at the frontier of technology – we’ve used all the innovations that we can to make that feel as real and amazing as possible. So we're pushing boundaries in that sense as well, integrating that technology within the theatrical setting. ” In an age when people passively consume culture on demand, streaming music and television online, this new immersive project is an antidote to that but in the most modern of ways that will appeal to audiences across the generations. “ This is a very progressive, dynamic, exciting way of doing theatre and I also feel like what we are delivering is an age-old classic story, but we’re delivering it in an incredibly accessible, explosive, exciting 21st century way, ” says writer Danny Robins. “It’s like somebody made a brilliant movie version of the Gunpowder Plot and it came to life around you and exploded in your face with bits of Jacobean London flying at you.” It may be an age-old story, but the themes remain remarkably relevant today. Telling the tale of a country divided with Catholics against Protestants, as society was recovering from the plague and fearing the next outbreak, the story features parallels with today’s Brexit and Covid-19 that are all too resonant – particularly the sense of people having to choose a side. “This is a story about activism,” says Robins. “It’s about trying to change the world but realising that you're trying to do that in possibly the wrong way. It’s about young people finding themselves in a situation that they can’t get themselves out of.” The historically accurate depiction of the city and events is overseen by Alden Gregory of Historic Royal Palaces. Everything has been meticulously researched by Gregory down to how people would have sworn in Jacobean times. It may be unusual to have a curator within a theatrical team, but Gregory’s role, within the challenge of enabling the creation of a whole 360-degree world in virtual reality, is much the same as it would be for an exhibition: to ensure that the experience is true to history and creates a sense of authenticity and understanding of what the past looked like. “We’re pushing things to a whole new level, doing something that hasn’t been tried by museums before," said Gregory. "We're telling a story in an interesting new way, exploring new technology with new partners. Ultimately my role is making sure that what we do will be rooted in its history and in a sense of authenticity. We really want people to feel that they’ve been in 1605. It’s to make that experience as real as possible.” That includes shifting away from the stereotypes of a filthy London swilling with sewage and animals running around, or of crumbling buildings and decay. “ We’ve all seen computer game graphics that give an impression of what medieval London might have looked like and we want to challenge that and create a much more realistic version of the past.” Guy Fawkes and other Gunpowder conspirators were imprisoned, tortured and interrogated in the Tower of London. Telling history where it happened is a key aim of Historic Royal Palaces. “It brings a whole other dimension, ” says Gregory. “You can descend in the vaults and actually travel back in time to a version of London that people haven’t ever experienced in quite this way. It’s going to be hugely exciting. We want to give people the sense that they might have time travelled through this show. I think it will feel very authentic with those experiences of joy, confusion and fear that the conspirators felt.” The challenge in creating the experience lies in simultaneously creating an experience rooted in history and a thrilling night of entertainment that reaches a far wider audience than those drawn to historical buildings. Powell’s focus is the use of immersive technology in this show that goes beyond the limited virtual reality dabbled in by museums and attractions to date. It’s also a vast distance from watching reenactments which again offer a passive view of history rather than the sense of personal involvement. “This takes traditional re-enactments a step further, putting the visitor right at the heart of the action.’,” says Powell. “ The way Layered Reality uses the technology within the show is brilliant because it fools the body into telling the mind that you are physically there, that those characters are speaking to you directly and that encourages the belief that you are both present and able to influence the history that’s happening around you. It’s a fundamentally new way of experiencing history, because you’re not just witnessing it but actually participating in it for the first time. The multisensory elements form memories that will really feel real.” That it’s a cleverly plotted theatrical narrative also helps it become “not a cold learning exercise, but rooted in that emotional journey, with hopefully peril and fear and a bit of laughter.” Above all, it’s an experience that will be awe-inspiring for the most jaded of viewers. “ We live in an age when we don’t get that shocked or excited about things anymore, we’ve seen it all, we’ve got endless TV on offer on Netflix, but I still think VR has the ability to shock and surprise,” says Robins. “It’s this brilliant disorientation reassessing your whole view of the world. This is the immersive experience I would want to do. It’s such an exciting story, and we are doing it in a way that is going to feel incredibly fresh. You are literally in the Gunpowder Plot. What could be better than that?” Price says: “ What we’re attempting is the gold standard of immersive theatre meets the gold standard of technology telling one of the most extraordinary stories. There isn’t anything out there which tackles such a famous historical moment in such an openly theatrical and innovative way.” Arriving after many months of people being starved of entertainment during the pandemic, this thrilling new experience is needed now more than ever. McGuinness explains: “When the Shard opened it offered a view of London that you'd never seen. What we're offering is a view back into the London of the past that you could never have experienced. I think people want new memories; people feel like they didn't form memories for a while, or they were negative. They also want shared experiences, to come together with others. And they want to escape, to step into another world and be something different. This allows them to do that.” Ticketing information The Gunpowder Plot opens May 2022 in Tower Vaults at the Tower of London. Tickets go on general sale on 19 November. Register for the presale at gunpowderimmersive.com before 1pm on 12 November for an exclusive presale discount worth £10 and a chance to win VIP tickets*. Presale tickets are available from 16 November. Gunpowderimmersive.com NOTES TO EDITORS HRP Historic Royal Palaces is a team of people who love and look after six of the most wonderful palaces in the world. We create space for spirits to stir and be stirred. We want everyone to feel welcome and accepted. We tell stories about the monarchs you know and the lives you don’t. We let people explore and we set minds racing. We are a charity and your support gives the palaces a future, for everyone. Registered charity number 1068852. For more information visit www.hrp.org.uk Layered Reality Layered Reality™ experiences combine the latest digital tech (Virtual Reality, projection mapping and volumetric holograms) together with live theatre (live actors, movie-scale sets, and special effects) plus real physical sensations (touch, temperature, smell, sound and music, physical movement, and taste) to create an unique immersive experience that is truly memorable. Layered Reality’s production of Jeff Wayne’s The War of The Worlds: The Immersive Experience is #8 of All London Nightlife and rated 5 out of 5 on Tripadvisor, winning multiple awards within months of opening, including Tripadvisor Traveller’s Choice 2021, a THEA award (the Oscars of the industry) and Epic Megagrants Recipient (awarded by Fortnite developers, Epic Games). Layered Reality’s first experience SOMNAI also won gold at the 2018 London Design Awards and Best Use of Next Generation Technology at ScareCon Awards 2018. https://www.layeredreality.com Hannah Price Hannah is Creative Director at Layered Reality, Co-Artistic Director of The Kings Head with Mark Ravenhill, a theatre director and Founder and previous Co-Artistic Director of Theatre Uncut. She also works across immersive events, VR and video games. Her work on video game CONTROL helped earn a record breaking 11 BAFTA nominations. She was Resident Assistant Director at the Donmar Warehouse in 2012-2013. Directing credits: The Girl Who Fell, Again (Trafalgar Studios), End of the Pier (Park Theatre), Down and Out in Paris and London Live (Senate House), Permanence (Tarragon Theatre, Toronto), Escape the Scaffold (Theatre 503 & The Other Room Theatre), Run the Beast Down (Marlowe Theatre/Finborough Theatre), 1984 Live (Senate House), Rainbow Class (Bush Theatre/ Assembly Rooms), TEST (Scala Theatre, Basel), The Dead Monkey (Park Theatre), Boa (Trafalgar Studios), Cello/Fragile (Yard Theatre), Call to Prayer (Southwark Playhouse), Bud Take the Wheel, I Feel a Song Coming On (Shaw Theatre and Edinburgh Festival), That Moment (King‘s Head Theatre and National Tour), In a Very Real Sense (Soho Theatre), Portmanteau (Arcola Theatre and BikeShed Theatre, Exeter), That Moment (Kings Head Theatre) Loving Ophelia (Pleasance London). For Theatre Uncut, Hannah has directed Refugee (Teater Grob, Copenhagen), In Opposition (Paines Plough Roundabout), Knowledge is Power: Knowledge is Change (Traverse Theatre, Edinburgh, and National Tour), Referendum Plays (Traverse Theatre, Edinburgh), TU Istanbul: Power and Protest (Dot Tiyatro, Istanbul International Theatre Festival and Traverse Theatre, Edinburgh), TU 2013: The Rise of the Right (The Young Vic) and The Cuts Plays (Southwark Playhouse, Soho Theatre, Latitude Festival and Traverse Theatre, Edinburgh). Associate/ Assistant Director credits: Good Canary (Rose Theatre Kingston), The Machine (Manchester International Festival & Park Avenue Armory, New York), Julius Caesar (Donmar Warehouse & St Ann's Warehouse New York), Berenice, Philadelphia, Here I Come!, The Physicists, Making Noise Quietly, The Recruiting Officer (Donmar Warehouse), Ghost Story (Sky Arts Playhouse Live). Video Games credits as Performance Director: Control (nominated for 11 BAFTAs including winner of a BAFTA for Performance), Assemble With Care (winner of EE Mobile Game of the Year BAFTA, 2020) LEGO Ninjago Movie Video Game, Steep, Warface, The Division, Dreadnought, Wild, Forza Horizon 4, The Unspoken, The Witcher, Fable, Stellaris, Laytons’s Mystery Journey, Hitman 2, Another Eden, Battletoads, Warhammer and many more, including various trailers and auditions for Side UK. Danny Robins Danny Robins is an award-winning British writer, broadcaster and journalist. Earlier this year, he created The Battersea Poltergeist, a podcast series for the BBC that combined drama and documentary to tell a real-life ghost story, starring Toby Jones and Dafne Keen. It became a global phenomenon – the #1 Drama Podcast across the whole world, with more than 3.5 million downloads and counting – sparking a bidding war for the TV rights. Danny is now adapting it with Hollywood producers Blumhouse. The series recently won the Gold Award for Best Serialised Podcast at the 2021 New York Festivals Radio Awards. Danny’s play 2:22 – A Ghost Story, a contemporary-set modern supernatural thriller starring Lily Allen, opened in the West End this August, playing to full houses and rave reviews. He has created and written various shows for TV and radio, including the BAFTA-nominated hit series Young Dracula for BBC1 and Rudy’s Rare Records and The Cold Swedish Winter for BBC Radio 4. He also presented the podcast series Haunted. His new 15 part podcast series, Uncanny, for BBC Sounds and BBC Radio 4, exploring real-life ghost stories, launched on October 20th. “A contemporary Van Helsing… like Bram Stoker’s character, he’s a paranormal hunting polymath…” Sunday Times Contact Details Margaret Murray +44 7866 360858 margaret@notebynote.media Company Website http://gunpowderimmersive.com/

November 05, 2021 10:58 AM Eastern Daylight Time

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ADDISON RAE DEBUTS FIRST FRAGRANCE: AF COLLECTION BY ADDISON RAE

Addison Rae Fragrance

Today, Addison Rae announced her first trio of fragrances, AF COLLECTION BY ADDISON RAE. All three scents were designed to make her growing community not only smell good, but feel good. The trio of playful, multi-functional scents are aligned with supporting both inner and outer beauty: all are clean, water-based, and backed by science. CHILL AF, HAPPY AF, and HYPED AF, will be available exclusively on addisonraefragrance.com and shoppable through TikTok and Instagram for $40 (30ml each). “Scent is so personal and can have such a powerful impact on our mood that I wanted to create a new way to experience scent; one that’s more thoughtful, supports your emotional wellbeing, and feels good on your skin. It’s what you deserve” – Addison Rae CLEAN AND KIND. The clean, green-chemistry, water-based formulas are a game-changer in the industry that results in a multi-functional fragrance collection. The clinically proven formulas – comprised of sustainably sourced ingredients, provide many wearable benefits from mood enhancement to hydration and assurance that all are alcohol-free and cruelty-free. MOOD ENHANCING. CHILL AF, HAPPY AF, and HYPED AF are created with ingredients that are proven to boost overall mood. Smell triggers an emotional response and the place in our brain that registers scent also processes feelings, moods, and emotions, making the connection between scent and feelings very powerful. Each fragrance in the AF collection contains a unique blend of clinically tested ingredients that have emotive responses, proving their mood-boosting properties. WATER BASED. This unique alcohol-free formula delivers a surprisingly hydrating mist that delivers long-lasting scent on skin. The formula also ensures it goes on super smooth and leaves skin glowing. An added benefit, given the hydration properties, it can even be used to scent your hair! FIRST-TO-MARKET PACKAGE INNOVATION. The ergonomic bottles utilize heat-sensitive technology, changing color when reacting to temperature giving an all-around, multi-sensory experience. “We are thrilled that our partnership with Addison resulted in a trio of scents that push the boundaries of what’s possible while capturing her joyous exuberance and focus on clean beauty. The first-to-market combination of innovation and playfulness within the formula and packaging perfectly captures Addison’s positive energy,” says Lori Mariano, Managing Partner at Hampton Beauty. “Our shared vision to develop a collection that speaks to a generation of consumers that want the products they purchase to look good and make you feel even better was a focus and having the collection available to shop on TikTok was always a top priority given Addison’s engaged community.” HAPPY AF A DAILY DOSE OF EUPHORIA For times when you need a little pick-me-up, HAPPY AF is the scent for all-day positive vibes. Perfect for any plans—this floral and fruity blend of pink lychee, red grapefruit, and dewy peony hits different when paired with a smile. NOTES: Pink lychee, red grapefruit, peony, violet leaves, agave nectar, rose & crystallized musk. OCCASIONS: Vacays & beach days, first dates, watching the sunset. BENEFITS: Joy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. HYPED AF A DAILY DOSE OF ENERGY Think bright, zesty citrus meets clean white woods; HYPED AF is the energy you want to radiate, bottled. Maybe you missed a few hours’ sleep? Or have a deadline approaching? This magic blend of blood orange, pineapple flower, and musk prepares you to take on whatever life throws at you. NOTES: Mandarin, blood orange, pomelo, nectarine blossom, white woods, & clean musk. OCCASIONS: Dance parties, game night, leg day. BENEFITS: Energy-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty-free, paraben-free. CHILL AF A DAILY DOSE OF CALM A moment of zen; CHILL AF is the scent to wear on a date but also to meet the parents. This dreamy blend of pear blossom, chamomile tea, and soothing sandalwood helps forget where the stress came in the first place. Cool, calm, collected. NOTES: Pear blossom, apple, red lemongrass, chamomile tea, lily of the valley, sandalwood & milky musk. OCCASIONS: Movie nights, long drives, digital detoxes. BENEFITS: Chill-enhancing, long-lasting scent, boosts skin hydration, gentle for sensitive skin. CLEAN FORMULA: Alcohol-free, vegan, cruelty free, paraben-free. About Addison Rae In just one year, Addison Rae has become one of the biggest stars in the world. Named the top-earning creator on TikTok by Forbes Magazine, Rae’s infectious personality, Louisiana charm, and overwhelming positivity have led her to be one of the most sought-after talent of her generation. Since November of 2019, she has amassed over 100 million followers across social media. Rae is currently the second most-followed individual on TikTok with over 5.5B likes and 85.2M followers. Her impressive reach goes beyond TikTok with over 40.1M followers on Instagram, 4.7M subscribers on YouTube and 4.8M followers on Twitter. In 2019 she became co-founder of the clean makeup company ITEM Beauty, was named a global ambassador for American Eagle, and launched a podcast for Spotify with her mom titled “That Was Fun.” In March 2021, Addison released her debut single “Obsessed”. Addison co-wrote the single, which was produced by a dream team of chart-topping producers, Benny Blanco, Blake Slatkin and Ryan McMahon. In August 2021, Rae made her film debut in Netflix’s HE’S ALL THAT. The film debuted at #1 in 78 countries and saw over 55 million households watch the film at least once in the first month on Netflix. About Hampton Beauty The Hampton Beauty team of highly experienced beauty industry experts bring a wealth of knowledge across all beauty categories, creative innovation, and business strategy. The company was founded to influence a new era of global beauty business development. Whether it’s fragrance, color cosmetics, or skin and body care, their strategic resources worldwide deliver the latest in product & package design and technology that breaks traditional barriers with high quality, bespoke products that engage consumers and inspire social conversation. Contact Details The Collective PR Debbie Burke-Smith debbie@thecollective-pr.com The Collective PR Jennine Hannaway Lavyne +1 917-447-1192 jennine@hannawaypr.com Company Website https://addisonraefragrance.com

November 04, 2021 12:15 PM Eastern Daylight Time

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Adsmovil Invests in Brilla Media to Develop Original Content Properties, Boost Adsmovil Studios, and Enhance Social Media Distribution

Brilla Media

Hispanic digital media powerhouse, Adsmovil, today announced that it has made a strategic investment in Miami-based Brilla Media to develop original content properties, boost its branded entertainment studios, and enhance its social content distribution. The partnership unites the innovator of the Hispanic mobile advertising industry with the founders of the U.S. Latino social media marketing and influencer industry, Manny Ruiz and Angela Sustaita-Ruiz, co-founders of Hispanicize. “This investment underscores our commitment to better serving the Hispanic market, with top-tier, authentic storytelling and compelling, resonant narratives,” said Adsmovil CEO and founder Alberto Pardo. “Brilla’s founders bring a powerful track record for creativity and innovation that will help Adsmovil evolve faster, stronger and more strategically into the next phase of our own story.” As part of the agreement, the companies will work closely to develop innovative digital media content properties, including films and documentaries, to better serve the dynamic Hispanic cohort in its entirety - across languages and generations. All content will be created for Hispanics by Hispanics and all properties will be 100% Latino owned and operated. Brilla Media will also support all social content distribution efforts. “We are especially proud of this investment because Adsmovil is positively advancing quality storytelling, filmmaking, and marketing in the Hispanic marketplace,” said Brilla Media Co-founder Manny Ruiz. “In Adsmovil, we’ve found a partner that is committed to elevating our U.S. Latino community and building bold, creative storytelling platforms, and that’s truly exciting.” About Brilla Media Latina-owned and operated, Brilla Media provides brand marketers with premium Latinx branded storytelling, distribution, and guaranteed digital and social media engagements. Created by Angela and Manny Ruiz, the innovative entertainment company features five pillars: Brilla Media (digital and social distribution), Nuestro Studios (original storytelling), Brilla Social (influencer marketing with social media amplification), Brilla Live (festivals and virtual broadcast TV and live streams), and Brilla Purpose (social good). Brilla’s innovative management team founded the Hispanic social media marketing, Hispanic influencer marketing, and Hispanic press release wire industries. About Adsmovil Minority-owned and certified, Adsmovil ( www.Adsmovil.com ) is a leading pioneer in Hispanic mobile advertising and digital media. The company reaches almost half (48%) of the total Hispanic digital population in the U.S. across cultural diversity and acculturation levels and has direct relationships with over 2,500 digital premium publishers in the US, LATAM and Spain. Its multi-channel offering spans screens, senses and languages as well as full production capabilities, via Adsmovil Studios. The company consistently ranks #1 within ComScore’s Hispanic Ad Focus Mobile Reporting. The company was founded in 2011 by its CEO, Alberto Pardo, and its U.S. headquarters is in Miami, FL with additional offices in Los Angeles, New York, and Chicago. The company also has offices in twelve other countries in Latin America and Spain. More information can be found at www.adsmovil.com or info@adsmovil.com. SOURCE ( LATINXNEWSWIRE.COM ) Contact Details Maria Twena maria@adsmovil.com

November 03, 2021 01:15 PM Eastern Daylight Time

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