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AmeriLife Partners with Platinum Choice Healthcare

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, continued to enhance and strengthen its industry-leading distribution coverage by announcing today that it has partnered with Platinum Choice Healthcare, a Boca Raton, Florida-based national field marketing organization (FMO) that specializes in the distribution of Medicare Advantage products. Per the agreement, terms of the deal were not disclosed. “We’re honored to join AmeriLife and be a part of such a dynamic and successful team,” said Joshua Bock, co-president of Platinum Choice Healthcare. “Time and again, AmeriLife has shown that it cares deeply for its partners, providing them with the support they to exceed their every ambition. We’re thrilled for the road ahead.” “The opportunities in front of us to expand our business are boundless,” added Gregg Jaffy, co-president of Platinum Choice Healthcare. “This is the perfect time in our history to join forces with a partner that understands how to drive real growth and help us do what we do best. The sky is truly the limit for Platinum Choice Healthcare with AmeriLife.” Founded in 2015, Platinum Choice Healthcare operates a direct-to-consumer model with extensive remote selling capabilities that has propelled its production and top and bottom-line growth. Platinum Choice Healthcare has a salesforce of more than 110 agents with ambitions to aggressively expand its roster over the next 12 months, and is coming off a year in which the company placed more than 30,000 Medicare Advantage policies, including an impressive 91% year-over-year growth during Medicare’s Annual Enrollment Period. “Platinum Choice Healthcare has been on the fast track to success for some time, and we’re excited to help them accelerate their growth and take their business to the next level,” said Scotty Elliott, president of AmeriLife’s Life & Health Brokerage Distribution. “On behalf of our team, I want to welcome Joshua, Gregg and their team to the AmeriLife family. I couldn’t be more excited for our collective future together.” Platinum Choice Healthcare will continue to operate as a stand-alone business, based out of its Boca Raton, Florida, headquarters. The company will also continue to be led by Bock and Jaffy, reporting to Elliott. ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier and more secure lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

February 28, 2022 10:00 AM Eastern Standard Time

ManiMe and Coca-Cola® Kick off Three-Year Partnership with Limited-Edition Custom-Fit Gel Manicures

ManiMe

ManiMe, the pioneer of custom-fit, stick-on gel manicures, and Coca-Cola have agreed to a three-year partnership. To kick off, the two brands will launch a limited-edition collection of custom-fit gel manicures. The ManiMe and Coca-Cola Collection will feature six unique nail art designs that celebrate Coca-Cola's iconic brand. Each design is a fresh perspective on Coca-Cola’s colors and iconography. The ManiMe and Coca-Cola Collection will be available at http://manime.co/coca-cola, starting on Feb. 28, 2022, while supplies last. A Sign of Good Taste: a matte black mani gets upgraded with raised gel features that showcase how Coca-Cola® is spelled in different languages and recognized worldwide. Happiness in a Sip: a mix of bold Coca-Cola® Red and White checkers makes for the mix-and-match mani of our dreams. Always Coca-Cola®: a collage of Coca-Cola’s® most recognizable script makes for a beautiful print for your nails. Drink Coca-Cola®: a classic Coca-Cola® Red solid mani with the option to add accent nails featuring iconic Coca-Cola® branding. Red, White & You: a swirling motif of Coca-Cola® Red and White mimics the curvature of Coca-Cola® iconic glass bottles and gives you the instantly refreshing mani. Open Happiness: a silver-foil cuticle detailing on a grey base imitates cans of Coca-Cola® and Coke®. “The collaboration with Coca-Cola marks a milestone for ManiMe as it will be our most significant, longest-standing collaboration and has the potential to expand our reach into new demographics and markets. We are so inspired to be working with a brand with such an established history,” said Jooyeon Song, ManiMe CEO, and founder. “The opportunities and gel designs are truly endless as we begin to plan the next three years of our partnership with The Coca-Cola Company’s portfolio of brands.” This partnership is the first time Coca-Cola will be working with an emerging startup beauty brand rather than one with a global or regional presence. It reflects Coca-Cola's continued investment in brands shaping the future of the consumer experience, which centers around personalization. “We appreciate The Coca-Cola Company’s ability to recognize the important role of customization for our respective industries,” said Laure Murciano, ManiMe Chief Marketing Officer. “Through our partnership, ManiMe and Coca-Cola will bring a new level of innovation to the beauty industries, all while delighting consumers with recognizable and wearable nail art designs.” ManiMe and Coca-Cola share the same love of personalization. ManiMe provides custom-fit, stick-on gel manicures through its patented 3D-modeling technologies while Coca-Cola provides refreshing experiences for consumers globally with its food and beverage products. “Throughout the years, Coca-Cola has created iconic visual assets that take our brand beyond the food & beverage industry and into the realm of our customers' everyday lives. In partnership with ManiMe, we can now offer the unique opportunity for our fans to capture these iconic moments directly on their fingertips,” said Katie Wilhelm, Associate Licensing Manager, North America, The Coca-Cola Company. Learn more about the inspiration behind the ManiMe and Coca-Cola Collection at http://manime.co/coca-cola. The ManiMe and Coca-Cola Collection can be purchased at http://manime.co/coca-cola at $25 per gel set. About ManiMe: ManiMe is the leading beauty tech company that produces custom-fit, stick on gel manicures and pedicures alongside a growing portfolio of personal care products. ManiMe is the only brand creating bespoke vegan, non-toxic, and cruelty-free gels. With its patented 3D modeling, machine learning, and laser cutting technologies, ManiMe is transforming the consumer experience and emerging as a beauty innovator. For more information, visit manime.co. Contact Details Rell Marketing & Communications Kaitlyn Palocsko kaitlyn@incommn.co

February 28, 2022 08:33 AM Eastern Standard Time

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Gio Nation Collaborates With Grammy Nominated Hit Maker Gemini

360PRWire

Rising pop musician & social media model, Gio Nation, recently had the golden opportunity to collaborate with Grammy-nominated producer, Gemini for his latest few projects. Together they co-produced & engineered four of Gio Nation’s highest rated songs including, “I Don't Need You Anymore” & “You Know What I’m Talkin’ Bout”. Gio’s music continues to engage diehard pop music fans worldwide while also appealing to fans who may not be familiar with his music. “From the moment I met Gemini, we just hit it off. We were definitely on the same wavelength. I feel seen, heard and understood by him and this is really important when you collaborate with someone, “ said Gio, talking about his experience working with the producer. Once again, Gio’s verbal gymnastics instantly impressed. With vivacious energy and a vibrant personality, he shocks pop music with a jolt of his signature electricity. The songs survey every corner of Gio’s heart where he gets real about the complications of falling in love. Becoming successful in the music industry requires a lot of hard work and struggles. With a history of vulnerable struggles and battles with mental health, Gio managed to find his way through hard times and produce music pulling through every step of his life. “Gio’s music is like something that doesn’t exist and that is why it’s unique. His music is similar to other hit songs but still has its own uniqueness so I think it has a good chance of blowing up,” commented Gemini Muziq on Gio’s musical talent and capabilities, while highlighting his experience collaborating with the art. Collaborating with one of the most famous personalities in the industry gave Gio a chance to showcase the worth of his music to the world. About Gemini Muziq Gemini Muziq, Aka Hagay Mizrahi is an American musician, record producer and songwriter. His professional music career began in Israel and expanded worldwide after which he relocated to Los Angeles in 2009. Gemini came into music prominence in 2016 when he engineered sound for Poo Bear ( Jason Boyd ) for the theme song “Purpose” and co-produced the song “blessing in a curse” on the album “Poo Bear presents Happy Bearthday Music”. The album was released under universal music and featured famous artists such as Justin Bieber, J Balvin, Jlo and more. About Gio Nation Gio Nation is an American singer-songwriter and producer from America. Growing up in a lower middle class family in Connecticut, Gio discovered his passion for writing and performing at the age of 7. He began songwriting at the age of 15 when he picked up his first guitar. Heavily influenced by pop culture, Gio made his music debut in collaboration with Gemini Muziq where he released three of his debut singles. FIND GIO NATION AT! Instagram: @gionationempire Facebook: Gio Nation Tiktok: gionationempire Twitter: @gionationempire YouTube Channel: gionationempire Website: www.gionationempire.com Gio Nation is an American singer-songwriter and producer from America. Growing up in a lower middle class family in Connecticut, Gio discovered his passion for writing and performing at the age of 7. He began songwriting at the age of 15 when he picked up his first guitar. Heavily influenced by pop culture, Gio made his music debut in collaboration with Gemini Muziq where he released three of his debut singles. Contact Details Gio Nation Gio +1 804-305-5501 gionationempire@gmail.com Company Website https://gionationempire.com/

February 25, 2022 06:20 PM Eastern Standard Time

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You Deserve a Vacation: St. Kitts is Warm, Welcoming and Full of Adventure

YourUpdateTV

A video accompanying this announcement is available at: https://youtu.be/a0K1buK6eC4 New year, new outlook, new travel plans. You might be asking yourself, is there ever a bad time for a Caribbean vacation? For those looking for a truly immersive Caribbean experience without the crowds, look no further than St. Kitts. Known for its rich history and picturesque landscape, St. Kitts is an authentic Caribbean destination that offers visitors a riveting getaway. The island is currently amongst the highest vaccinated Caribbean nations, and international travelers must be vaccinated to visit. Travelers who love destinations where they can pair relaxation with activities that align with their interest, whether that is music or culinary or history or adventure, will discover St. Kitts offers it all! Wander the secluded beaches and rainforests that stretch for miles or hear the pulsating sounds of nature as you explore via ziplines, ATVs, and jet skis. Embark on a leisurely ride on the Caribbean’s only authentic scenic passenger train, hike to the rim of a dormant volcano, or dive into an ancient shipwreck. Embrace the scents of a smoky, sizzling beach barbecue, and taste culinary delights fresh from the sea. Indulge your wanderlust in one-of-a-kind attractions such as the UNESCO recognized Brimstone Hill Fortress National Park. With an array of attractions and experiences available, St. Kitts is the ideal destination for adventure seekers, history buffs, culinary enthusiasts, and leisure lovers alike. This unique combination is what makes St. Kitts a quintessential Caribbean destination unlike any other. Visit StKittsTourism.KN for more information Contact Details YourUpdateTV +1 212-736-2727 yourupdatetv@gmail.com

February 25, 2022 12:00 PM Eastern Standard Time

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2022 Land Real Estate Survey: Market Trends, Growth Insights from Nation’s Leading Land Brokerage

National Land Realty

National Land Realty, the nation’s fastest growing real estate land brokerage company—specializing in farm, ranch, country homes, timber, recreational, and commercial development properties—today released its second annual land real estate agent and broker survey. Key findings show that there was a significant positive sales impact on the rural land real estate sector in 2021 with more than 70% of agents seeing a slight to often significant increase in land values, especially with recreational land, farmland, country homes, and timberland. “Both investors and urban professionals ran for rural land in a big way in 2021, albeit for different reasons, which made for a very good year for land sales, with record-breaking volume throughout the year,” said Jason Walter, CEO of National Land Realty. “And with all of the traumatic events of last year, people continue to look to not only invest in land outside of cities, but they also want to live on the land they buy, to be able to breathe the fresh Covid-free air and reconnect with the great outdoors without being locked down. This significant move away from urban areas is now all the more possible through the popularity of remote or hybrid working arrangements.” “2021 was a very strong year for land and 2022 is starting out the same way. More than 90% of our brokers are optimistic that land real estate will do quite well over the next 12 to 18 months,” said Jason Burbage, President of National Land Realty. “And more than 70% of them expect land values to continue to appreciate in 2022 as much as 5% to more than 10% YoY.” Key Survey Takeaways: Land Values in 2021 Last year, brokers saw recreational land increase the most (48.72% of respondents), followed by farmland (24.36% of respondents), with the latter jumping more than 6% over 2020. Country homes and timberland tied for third with 10.26% of brokers saying that these types of land increased the most. Ranchland (5.13% of respondents) and commercial land (1.28% of respondents), rounded out the top six. In terms of percentage of change from 2020 to 2021, land values overall increased more than 10% (40.48% of respondents), 6-10% (26.19% of respondents), and 1-5% (17.86% of respondents). 8.33% of brokers said they experienced no land value increase, while no respondents had any property that lost value. Outlook for 2022 Optimistic For land value appreciation, almost 12% of brokers think it’ll be more than 10%, while 16.67% think land will increase by 6-10%, and the largest group (41.67%) think it’ll increase by as much as 5%. 15.48% think it’ll remain the same and almost 6% think it could drop by as much as 5%. For individual brokerages, 32.14% believe their business will grow by more than 10%, a more than 6% increase from 2021, while 19% think it’ll grow between 6-10%, a 7% drop from last year. And 16.67% say their business will grow as much as 5%, a more than 7% drop YoY. Majority of Buyers Coming from Urban or Suburban Areas (65%) 16.67% from major metro areas like Atlanta and Dallas, which is a 4% increase over 2020. 28.57% from smaller metro areas like Austin and Birmingham, a 3% increase from 2020. 20.24% from the burbs, a 9% drop from 2020. 20.24% from rural areas, a more than 10% jump from 2020. 9.52% from small towns, a nearly 4% drop from 2020. Challenges in 2022 Biggest challenges facing land real estate brokers are finding potential sellers (74% of respondents), establishing the right listing price (33% of respondents), and finding affordable prices for buyers (21% of respondents). The entire survey results are available upon request. About National Land Realty National Land Realty (NLR) is the nation’s fastest growing real estate land brokerage company specializing in farm, ranch, country homes, timber, recreational, and commercial development properties. Highly regarded for its proprietary land touring technology, Land Tour 360®, as well as its GIS land mapping system, LandBase™, which catalogs land data in extremely detailed ways, the company makes it easy to view and zero in on the right property in the right place. Founded in Greenville, S.C. in 2007, NLR has more than 80 offices in 40 states. To learn more visit www.nationalland.com or call (855) 384-5263. Contact Details Ray Young +1 512-633-6855 ray@razorsharppr.com Company Website https://nationalland.com/

February 24, 2022 03:17 PM Eastern Standard Time

AmeriLife Bolsters U65 Market Presence with Partnership with Insurance Specialist Group

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, announced today that it has partnered with Insurance Specialist Group (ISG), a national field marketing organization (FMO) and distribution platform that specializes in health insurance products for individuals and families in the under-65 (U65) market. Per the agreement, terms of the deal were not disclosed. “Today marks a significant milestone in ISG’s history,” said Scott Lingle, co-founder and CEO of ISG. “AmeriLife is the perfect partner and collaborator to help us grow and scale our business. We’re excited to tap into its wealth of resources and support so we can continue to deliver value to our downline and expand our distribution in new and creative ways.” ISG was founded in 2015; the company merged with Insurance Management Group, LLC, in March 2020, retaining the ISG name. Today, its distribution, which spans roughly 100 call centers, offers a vast portfolio of more than 100 individual health and health specialty insurance products from more than 40 carriers. As such, ISG has consistently maintained a track record of consistent revenue growth, margin expansion, strong downline recruitment, and deep penetration in a growing U65 market. The partnership represents AmeriLife’s continued and extensive effort to partner with strategic and emerging organizations to further enhance its distribution coverage, as well as strengthen the opportunities to address the holistic financial and health care needs of pre-retirees and retirees. “ISG is the perfect addition to AmeriLife’s national network as our distribution continues to focus on serving clients at every stage of life, when and where they need us,” said Scotty Elliott, president of AmeriLife’s Life & Health Brokerage Distribution. “We’re equally as excited to add Scott to our distribution leadership bench. Scott is a proven health care expert and business builder. His legacy of success with Health Insurance Innovation (HHII) and United Health One are a testament to his drive and leadership, and we look forward to working with Scott to take ISG to new heights.” ISG will continue to operate as a stand-alone business and be led by Lingle, reporting to Elliott. Teneo acted as financial advisor to ISG on this transaction. ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier and more secure lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. Contact Details Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Company Website https://amerilife.com/

February 24, 2022 01:00 PM Eastern Standard Time

Responding to International Mother Language Day, CIP Rewards Indigenous Language Promotion and Invites Traditional Leaders to Discuss the Sustainable Development of Indigenous Languages

Council of Indigenous Peoples

TAIPEI, TAIWAN - Media OutReach - 24 February 2022 - To campaign the importance of protecting languages, and advance the inheritance of mother languages to prevent their disappearance, the United Nations designated February 21 each year as the International Mother Language Day. CIP held the 2022 International Mother Language Day -- Indigenous Language Revitalization Award Ceremony and Forum on Taiwan Indigenous Language Development on February 21 and 22 at Parkview Hotel Hualien. The event included the Indigenous Language Revitalization Award Ceremony, keynote speech, and conference on building an environment friendly to indigenous languages by traditional leaders and heads of agencies. Minister Icyang of CIP said that in order to further reward the individuals, agencies, and groups promoting indigenous languages, the number of awards has been increased to 23 from 12 in 2021. In addition to providing NTD 20K to 60K bonuses, the Premier Su Tseng-Chang personally presented all 12 award categories to demonstrate his appreciation to everyone for being the role model in promoting indigenous languages. The Indigenous Language Development Meeting the following morning saw the participation of indigenous traditional leaders, their contributions help everyone understand how they led the indigenous communities in building the environment for indigenous languages. In addition, CIP is also moving forward with the "Support Program to Creating the Environment for Indigenous Languages in Church" this year, expanding the function and role played by the Church in passing on indigenous languages over the years, and creating on a wide scale an environment friendly to indigenous languages. Responding to the theme of this year's UN commemoration of the International Mother Language Day, "using technology for multilingual learning: Challenges and opportunities", Minister Iycang of CIP delivered his full remark and speech in the Amis language, which is simultaneously interpreted through the equipment for simultaneous interpreting. This shows how mother languages are no longer obstacles to communication with the assistance of technology. In the future, we will be applying more indigenous language-assistive technology, and continue to work with central and local governments, NGOs, and indigenous peoples to promote the preservation and promotion of indigenous languages. Contact Details Pius Wu piuscswu@gmail.com

February 24, 2022 08:49 AM Eastern Standard Time

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AmeriLife & Prosperity Life Group Launch New, Affordable Life Solution for Pre-Retiree Americans

AmeriLife

AmeriLife Group, LLC (“AmeriLife”), a national leader in developing, marketing, and distributing life and health insurance, annuities, and retirement planning solutions, today announced the launch of Family Freedom Term, a new, simplified issue term life solution offering affordable coverage at low costs and developed in collaboration with longtime partner Prosperity Life Group (“Prosperity”). Family Freedom Term offers affordable protection for people ages 18-75, meeting the needs of forward-thinking pre-retirees and retirees nationwide. The product offers a simple e-application process with instant underwriting in most cases. Three Accelerated Death Benefit riders are included with all plans for no additional premium and give clients access to a portion of their policy proceeds in the event of terminal, critical, or chronic illness. Other optional riders available for additional premium include Accidental Death, Waiver of Premium and Children’s Term. “While agents will enjoy being able to offer clients an instant decision and robust death benefits, it's the access to living benefits that truly separates Prosperity’s Family Freedom Term from others in the marketplace,” said David Paul, national sales director, Simplified Issue Life at AmeriLife. “The living benefits are a great policy feature that provides customers the security of knowing that, if they have a qualifying health change, they can access a portion of their death benefit. This flexibility is a huge benefit to our clients. Coupled with a product that provides them with exceptional value in today’s competitive marketplace, Family Freedom Term is an exciting addition to the portfolios of AmeriLife-affiliated agents and advisors.” As another shining example of AmeriLife’s collaborative partnership with Prosperity Life Group, Family Freedom Term adds to AmeriLife’s shelf of market-leading products that offer solutions for almost any age or health situation. Today’s announcement comes on the heels of a Medicare Supplement insurance offering, joining other Prosperity life insurance products — like PrimeTerm to 100℠ and New Vista® — to expand agents’ and advisors’ reach to a younger demographic keen to get a jumpstart on securing their health and financial futures. “This joint effort and Prosperity’s entire suite of products, distributed by AmeriLife, really addresses the full spectrum of clients’ needs,” said Pat Fleming, executive vice president, Product Innovation & Corporate Actuary at AmeriLife. “With Prosperity’s holistic approach to innovation, we’re excited to bring products to the market that are redefining the future.” “We’re thrilled to once again join forces with AmeriLife with the addition of Family Freedom Term to its growing stable of Prosperity solutions,” said Jack Heller, senior vice president, Marketing and Sales at Prosperity Life Group. “This product is another great example of our collaborative approach to developing industry-leading solutions that benefit both agent and customer.” Additionally, Family Freedom Term is convertible to a whole life plan if converted by the policy’s 10th anniversary or the beneficiary’s 75th birthday, whichever comes first. The product is underwritten by Prosperity member company S.USA Life Insurance Company, Inc. and is currently available in 40 states across the U.S., as well as Washington, D.C. (Family Freedom Term is not currently available in CA, CT, HI, ME, MT, NH, NY, ND, PA and SD.) For more information on Family Freedom Term from Prosperity and AmeriLife, visit https://www.prosperitylife.com/simple-issue-term-life-insurance. ### About AmeriLife AmeriLife’s strength is its mission: to offer insurance and retirement solutions to help people live longer, healthier and more secure lives. In doing so, AmeriLife has become recognized as the leader in developing, marketing, and distributing life and health insurance, annuities and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For more than 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers served through a national distribution network of over 300,000 insurance agents and advisors, more than 50 marketing organizations, and 50 insurance agency locations. For more information, visit AmeriLife.com, and follow AmeriLife on Facebook and LinkedIn. About Prosperity Life Group Prosperity Life Group is a marketing name for products and services provided by one or more of a group of affiliated companies. Together, these companies have been fostering the financial security of our customers and their families for over a century. We provide life insurance, annuities and supplemental health products designed with our customers and their families in mind so that they can plan for today and protect a stronger tomorrow. For more information, visit www.prosperitylife.com. Contact Details AmeriLife Jeff Maldonado +1 321-297-1112 jmaldonado@amerilife.com Prosperity Life Group Jamie Leon +1 877-725-4872 jamie.leon@prosperitylife.com Company Website https://amerilife.com/

February 23, 2022 02:00 PM Eastern Standard Time

amika Taps Assembly to Lead Integrated Media Program Aimed at Growing Its Passionate Communities of Haircare Enthusiasts

Assembly

Global omnichannel agency, Assembly, has been chosen by prestige haircare brand, amika, to lead its integrated media program, with an emphasis on driving sustained awareness and building brand equity. amika has emerged as a go-to haircare brand through its ‘ all hair is welcome ’ positioning, which represents 10 unique collections of haircare for every hair type, texture, and style. amika has called on global data-driven agency, Assembly, as its partner in expanding its community of brand enthusiasts through its distinct, disruptive, and impactful messaging connected to purpose and inclusivity. “amika is a brand that has authentically lived its core values of kindness and inclusivity while doing good for the planet far before it was ‘cool’ or even an expectation from consumers,” said Kim Davis, Vice President at Assembly. “This is one of those best of both world partnerships where we get to bring the latest in media innovation to a brand that’s as committed as we are to nurturing people and the planet. We’re looking forward to developing an out-of-the-box channel strategy that maximizes brand awareness for amika.” amika was built with purpose at its heart by creatives, stylists, and product enthusiasts alike, and encourages a diverse and creative culture that’s fueled by radical thinking. In placing people and the planet at its core, the brand has maintained its mission of bringing progress to the beauty industry. “The name ‘amika’ means friend—to hair, hairstylists, the planet, our communities, and each other—and it’s truly embedded into everything we do. We want our customers to know us for not only our high-quality products, but our commitment to making a positive impact on people and the planet," said Chelsea Riggs, amika’s Brand President. “We were impressed by Assembly’s integrated approach across the funnel to help accomplish our goals and we were immediately aligned in our vision.” This year marks a strategic shift in digital media investment for amika, with an increased focus on driving awareness and new customer acquisition. Assembly will partner with amika to develop a full-funnel multi-channel strategy to achieve these goals. The team’s focus for the year includes strengthening paid social investment, a renewed focus on paid media influencer integrations, and continued momentum in search and display. Assembly and amika will also work together to introduce new high-impact channels to amika’s mix, including CTV, TikTok and localized OOH. “We’re flexible and agile, which gives us an opportunity to test and learn in new channels and platforms where we know our customers are spending their time. We have some big brand and product moments coming up this year, and we’re also excited to see how measurement helps support all of the work we’re doing in increasing the focus on brand awareness and consideration,” said Kelley Martin, amika’s Senior Vice President of Marketing. About Assembly: Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information. About amika: A friend to hair, hairstylists, to her, him, them and you. The name amika means friend in the language Esperanto & represents our belief in the power of community and the beauty of diversity. Straight out of Brooklyn, where creativity and hustle are a way of life, we’re a collective of creatives, hairstylists, chemists, and product enthusiasts. We only make products that make us proud. 10 collections for every hair type, texture and style. Visit www.loveamika.com for more information, and follow @amika on Instagram. Contact Details Assembly Sara Pollack, VP of Marketing +1 917-438-4922 sara.pollack@assemblyglobal.com Company Website https://www.assemblyglobal.com/

February 23, 2022 09:00 AM Eastern Standard Time

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